In today’s world it’s so easy to take shortcuts in your everyday work. Whether it’s sending out a notice to a list of contacts, or just sending simple notes to friends: we all are guilty of taking the easy route. WHAT TO DO? Effort is key. Whether you’re looking to make contact/pitch/converse with a new client, prospect or lead: it’s important to build and cultivate relationships. Everyone is saturated with emails/tweets/Facebook messages that lack any form of personality or personalization. It’s become so easy to quickly scan something that comes our way – or even worse, just plain delete the Read more
