There’s nothing worse for a consumer than hearing about a product recall. Many things go through your mind all at once, but primarily its: “Does this recall affect me?” If a consumer discovers that they are affected, it should be the company’s priority to provide information that is easily accessible and widely publicized on next steps consumers can and should take. The way a company handles a recall (mandatory or voluntary) on their products demonstrates the competency of their PR team, along with shaping the perception the market has on the company. If handled properly, a company can come out Read more
