Cory Stewart Claims ‘I Shoulda Known Better’ with Biting and Bold New Pop Single

TORONTO, ON (May 22 2024) - On May 31, 2024, Canadian pop artist Cory Stewart is set to release his bold and brassy new dance-pop single “I Shoulda Known Better”.  The new track is a followup to the first single ‘One More Day With You’ off his highly anticipated upcoming sophomore album.

“I Shoulda Known Better” is a sassy and infectious anthem that delves into the complexities of a friendship gone sour. Delivering signature witty lyrics with a wink, the new track explores Stewart’s experience of deeply trusting a friend, despite the constant display of red flags and deceptive behaviour. Boasting sultry saxophone accents and a fresh modern melody, ‘I Shoulda Known Better’ examines the themes of self discovery and identity.

Produced by longtime collaborator and JUNO winner Gavin Bradley, “I Shoulda Known Better” showcases Stewart’s ongoing artist evolution, while further demonstrating the development of his signature unique sound. Speaking about the inspiration behind “I Shoulda Known Better”, Cory shares, “This song is about learning from your mistakes and trusting your instincts. Nothing stings more than experiencing betrayal or being deceived by someone you care for. I know people can relate to that. Ultimately, this track serves as a reminder to cherish the genuine connections in our life and to let go of those who don’t have our best interests at heart.”

Accompanying the release of “I Shoulda Known Better” is a brazen and eye-catching music video, produced, edited, shot, and directed by Stewart. Filmed in Canada’s beautiful cottage country, the video is set against several unique backdrops including an abandoned trailer and the famous Screaming Heads of Midlothian. Through the unforgettable visuals and spicy storytelling, Stewart’s music comes to life, offering viewers a glimpse into the struggle of his recent and very relatable life experience.

“I Shoulda Known Better” will be available on all streaming platforms on May 31, 2024, and supporters can pre-save today by visiting https://lnk.to/coryiskb.

About Cory Stewart:

Cory Stewart (The Orchard) has been described as a wickedly witty pop artist with a “smooth voice” (Billboard, 2020) who creates “fearless, unapologetic and relentlessly catchy” music (Canadian Beats, 2018). Cory has been a supporting act for several legendary artists including Boy George and Crystal Waters. Stewart’s debut album ‘TOV’ was released in January 2021, hitting #9 on the iTunes Pop Charts and receiving overwhelming praise from critics.

A Royal Conservatory of Music vocal program graduate, Stewart has been a songwriter and student of music since the age of seven, receiving accolades from numerous music festivals across Canada. Cory has also toured and performed in several countries around the world including Canada, Germany, the Netherlands and Austria.

Cory recently completed The QUEERANTINE North American tour for which he was recognized with an award from the 2022 Wavy Awards for his work in the Queer music community.

Website: http://www.coryjstewart.com

Instagram: http://www.instagram.com/coryjstewart

Spotify: https://open.spotify.com/artist/6chEgA34uO3ZPksMEbnaZf?si=y5GHbQgCS9afRLSw8Ummyw

YouTube: https://www.youtube.com/user/CoryJStewart

TORONTO, ON (May 7, 2024) – QUEER MUSIC SOCIAL presented by pop musician Cory Stewart and soul artist and curator Sasha the Dragon returns to Toronto’s music scene on Thursday, May 30, 2024 in the heart of downtown at It’s Ok* Studios (468 Queen St W), an independent Black-led and operated, interdisciplinary, multipurpose arts space. The celebrated event, created for Queer musicians to have performance opportunities outside of traditional Pride events, will feature a lineup of some of the city’s top Queer talent including Charmie, Dario Dvon, dichotomi and Unlisted Negros.

With 92% of LGBT consumers considering themselves passionate music fans (GLAAD, 2016), QUEER MUSIC SOCIAL fills a large void in the Toronto Queer music community. QUEER MUSIC SOCIAL initially began in 2020 as an online artist community, in which Cory Stewart hosted special guests such as music PR expert Eric Alper and 604 Records (Marianas Trench, Carly Rae Jepsen) President Jonathan Simkin for Q&A style sessions. The monthly event provided an opportunity for 2SLGBTQIA+ indie artists to get a peek behind the curtain of the music industry through an intimate and informal chat with numerous industry experts.

“Feeling isolated while navigating the music industry as a Queer individual is a common experience. The goal of QUEER MUSIC SOCIAL is to create a safe space for 2SLGBTQIA+ artists and music enthusiasts to connect and build a supportive community,” says founder Cory Stewart. “As fantastic as Pride celebrations are, there are limited platforms addressing the ongoing needs of our community throughout the year. My hope is that this initiative will help fill that gap,” adds Sasha the Dragon, Co-Event Director and Music Curator.

Tickets for QUEER MUSIC SOCIAL ($20 advance, $25 door) are now on sale at www.queermusicsocial.com.

ABOUT THE ARTISTS

About Charmie:

Discover one of Toronto’s musical gems through the passionate singer/songwriter Charmie. Born in Haiti, Charmie began exploring her musical talents at the young age of nine. As a self-taught musician, she excels at playing guitar, piano, bass, drums and even beatboxing. Her contemporary style of music is a unique fusion of Rhythm & Blues and Pop Soul. Known for fostering a deep connection with her audiences, Charmie’s words go straight from her heart to yours.

In addition to her live performances, Charmie has also made a name for herself as a songwriter and collaborator. She co-wrote on Nelly Furtado’s latest unreleased album and even received a mention in Vogue magazine. She has also worked with renowned producers such as T-Minus, Billa Joints, WondaGurl, and James Bryan from bands Philosopher Kings and Prozzak.
As Charmie continues to make waves in the music industry, she remains dedicated to her craft and passionate about creating music that resonates with listeners. With her talent, drive, and determination, Charmie is poised to become a household name and a force to be reckoned with in the music industry. This is only the beginning for Charmie, and her journey is one that music lovers won’t want to miss. You can find her new single “Disaster” out now and follow her on all socials @charmiemusic.

About Dario Dvon:

Dario Dvon, a multi-genre artist hailing from Barbados, brings a unique blend of soulful vocals and captivating performances to the vibrant music scene of Toronto, Canada. As a gay artist, Dario is committed to expressing his music authentically and fearlessly, using his platform to celebrate diversity and advocate for inclusivity.

Driven by a passion for music that transcends boundaries, Dario embarked on his musical journey at a young age, finding solace and inspiration in the power of song. In addition to honing his craft as a vocalist and songwriter, Dario co-founded Equals, an organization in Barbados dedicated to providing a safe and supportive space for LGBTQ+ individuals.

Transitioning to the bustling city of Toronto, Dario has made his mark through electrifying performances at renowned venues such as Drake Underground and Stackts Market. His music, which draws from a diverse range of influences including R&B, pop, and soul, resonates with audiences of all backgrounds, embodying themes of love, resilience, and self-expression.

In addition to his work as a musician, Dario is a passionate advocate for social change, using his voice to champion LGBTQ+ rights and promote equality. His one-man play, ‘The Voice that Colours the Silence,’ serves as a powerful testament to his commitment to fostering positivity and understanding.

With a blend of raw talent, infectious energy, and unwavering dedication to his craft, Dario Dvon continues to push boundaries and inspire audiences worldwide, leaving an indelible mark on the music industry and beyond.

About dichotomi:

dichotomi has constantly battled between their two innate natures – a creative side full of wanderlust and powerful emotional energy, and a critical, scientific side approaching life through a lens of practicality. Through much of their life, dichotomi felt that music wasn’t a real option, choosing instead to focus on a passion for STEM and finding a lucrative “traditional” career. While in grad school, the itch to perform returned in the form of weekly campus karaoke sessions that both created a chance to perform and introduced dichotomi to like-minded individuals who encouraged them to move toward music. It was at this point dichotomi realized that they can exist as two things at once, which inspired the name “dichotomi” and set them on the path to become “The Music Industry’s coolest nerd”.

About Unlisted Negros:

Unlisted Negros is a duo composed of multifaceted creators Tee.Scott and KayGeni. KayGeni is a Bahamian creator, Visual Artist, and storyteller with years of experience in the arts industry; both internationally and in her home country, The Bahamas. A founder of the former girl group “Keys”, Tee.Scott holds many notable accolades under her belt, including featured performances at the Honey Jam showcase, and Manifesto festival. Unlisted Negros was formed to honour black divine feminine energy, and express radical love of self while refusing to be categorised or put into a box. They credit their ancestors as their main source of inspiration.

TORONTO, ON (March 5, 2024) – On April 5, 2024, Canadian pop singer and writer Cory Stewart makes his triumphant return to music with his latest dance-pop single, “One More Day With You”. This heartfelt anthem, written during a poignant moment in Stewart’s life, encapsulates the raw emotion and gratefulness for one more day with a cherished loved one.

PRE-SAVE THE SONG HERE: https://lnk.to/coryomdwy

“One More Day With You” is more than just a song; it’s a reflection of Stewart’s self-discovery. Written in the summer of 2023 during a time of uncertainty and emotional turmoil, the track captures the essence of Stewart’s experience as he faced the possibility of losing someone dear to him. Infused with an introspective earthy essence and enriched by nature-based sound samples (recorded by Stewart), the song immerses listeners in a world of emotion and self-discovery.

Produced by longtime collaborator and JUNO winner Gavin Bradley, “One More Day With You” showcases Stewart’s evolution as an artist while staying true to his signature sound. With its upbeat tempo and infectious melodies, the song is a testament to Stewart’s ability to craft music that resonates authentically with audiences across the globe.

Speaking about the inspiration behind “One More Day With You” and his upcoming album, Cory Stewart shares, “This song is something I hope others will relate to. The concept of taking something so precious for granted in our lives and being faced with a moment where we may lose it. Whether that’s a parent, loved one, friend, or even ourselves – this song is a reminder for me to cherish those I hold close to my heart.”

Offering fans a taste of what’s to come, ”One More Day With You” is the first of several upcoming singles set to be released from Stewart’s as-of-yet untitled sophomore album. With Stewart’s unwavering commitment to pushing boundaries and exploring new sonic territories, listeners can expect the unexpected with each upcoming release,

About Cory Stewart:

Cory Stewart (The Orchard) has been described as a wickedly witty pop artist with a “smooth voice” (Billboard, 2020) who creates “fearless, unapologetic and relentlessly catchy” music (Canadian Beats, 2018). Cory has been a supporting act for several legendary artists including Boy George and Crystal Waters. Stewart’s debut album ‘TOV’ was released in January 2021, hitting #9 on the iTunes Pop Charts and receiving overwhelming praise from critics.

A Royal Conservatory of Music vocal program graduate, Stewart has been a songwriter and student of music since the age of seven, receiving accolades from numerous music festivals across Canada. Cory has also toured and performed in several countries around the world including the United States, Canada, Germany, the Netherlands and Austria.

Cory recently completed The QUEERANTINE North American tour for which he was recognized with an award from the 2022 Wavy Awards for his work in the Queer music community.

Website: http://www.coryjstewart.com

Instagram: http://www.instagram.com/coryjstewart

Spotify: https://open.spotify.com/artist/6chEgA34uO3ZPksMEbnaZf?si=y5GHbQgCS9afRLSw8Ummyw

YouTube: https://www.youtube.com/user/CoryJStewart

Toronto’s Top QTBIPOC Emerging Artists and Creators Set to Deck the Halls at the “One & Only Artist Market” this December

TORONTO, ON (November 9, 2023) - No more resting Grinch face! Holiday shopping is about to “sleigh” thanks to SKETCH Working Arts’ ‘One & Only Artist Market’ returning December 9-10, 2023 from 2:00 p.m. to 7:00 p.m. at SKETCH Studios (180 Shaw Street, lower level). Gift-givers this year will have the chance to shop from over 40 QTBIPOC emerging artists and creators featuring handmade and unique pieces, including jewelry, ceramics, upcycled apparel, stickers, handmade books, zines and more. Now in its fifth year, 100% of the proceeds from all sales during the holiday market go directly to the artists.

Open to the public and boasting free admission, the ‘One & Only Artist Market’ is one of the countless initiatives SKETCH offers through its wraparound community arts support that engages Queer, Trans, Black, Indigenous and other racialized young people so they can meet their basic needs, explore their creativity and become builders of creative communities. In 2022, SKETCH engaged over 400 program participants and generated $239,740 for young people within the community. As one of the most unique QTBIPOC holiday markets in the city, the ‘One & Only Artist Market’ is a lifeline for artists during one of the most trying financial times of the year.

”Since coming to SKETCH, I feel more confident identifying as an artist with my skills and knowledge, only growing more and more,” remarks a previous SKETCH participant. “The more I engage in this community, the more I meet other artists as well. Coming to SKETCH has given me a reliable source of artistic mentorship. I know that if I have a project I am working towards, I can count on SKETCH for solid feedback.”

“As we gear up for the festive season, we look forward to coming together to uplift our QTBIPOC artists and creators,” says Paulina O’Kieffe-Anthony, the Executive Director of SKETCH. “By supporting the ‘One & Only Artist Market’, you not only bring joy to your loved ones but also help foster a nurturing environment where young artists can thrive and build a stronger, more inclusive creative community together.”

For more updates on SKETCH and the ‘One & Only Artist Market’, visit sketch.ca or follow SKETCH on Instagram at @sketchtoronto.

About SKETCH Working Arts:

SKETCH Working Arts is a community arts and arts education organization that engages young Queer, Trans, and Black, Indigenous, other racialized people, as well as those navigating poverty, living houseless. SKETCH provides programming in Arts Leadership, Arts Production and Arts Wellness so that young people can build skills and capacities to become powerful change agents through arts and culture. We believe in the power of the arts to heal, illuminate, bring together, and catalyze action to make change.

Website: https://www.sketch.ca/

Instagram: https://www.instagram.com/sketchtoronto/

Facebook: https://www.facebook.com/SketchArtsProgramming

X: https://twitter.com/SKETCHToronto

Watch the trailer for Supporting Our Selves (SOS) here.

In 1980s Toronto, when most queer people lived under the radar and sexual orientation wasn’t yet included in the human rights code, a little-known organization called the Community One Foundation quietly began its work (known then as The Gay Community Appeal). What started as discreet ‘SOS’ fundraisers held in private homes, blossomed into a foundation that supports a multitude of organizations including many pillars of the queer Canadian experience including The 519, Inside Out, Buddies in Bad Times Theatre, The Pink Triangle Press, Sherbourne Health Centre, the Bill 7 Award, and the Canadian Lesbian & Gay Archives.

Through the vital activism of its subjects, Supporting Our Selves paints a vivid portrait of a queer Toronto and its complexities. Along the way, we meet Christopher, a trans woman from Uganda who, although having only been in Canada a few years, has already started her own organization to support queer African refugees like herself, leZlie lee kam, a tireless lifelong activist for queer people of colour who is constantly looking for ways to support queer and trans people of all ages, Jay, who is creating space and support for 2SLGBTQIA+ people with disabilities, and the passionate group of individuals who were inspired to work together to launch Community One Foundation, 40 years ago.

“Our 40+ year history is rich with powerful and moving stories of how the 2SLGBTQIA+ community has come together to help one another in Toronto,” says Sam Katz, Community One Foundation Co-Chair. “We are thrilled this incredible team of filmmakers have chosen to help share and examine the story of Community One Foundation, and can’t wait to celebrate this milestone together at Canada’s top 2SLGBTQ+ Film Festival.”

A limited amount of tickets to the screening are available to the public by visiting https://insideout.ca/toronto-films/centrepiece-gala-supporting-our-selves/.

About Community One Foundation: 

Established in 1980 as the Lesbian and Gay Community Appeal, Community One Foundation provides grants to 2SLGBTQIA+ community projects in Greater Toronto Area including Durham, Halton, Peel and York Regions, focusing on the areas of arts and culture, health and social services, and research and education. The Foundation also promotes community philanthropy through strategic partnerships such as the Bill 7 Award and the LGBT Giving Network.

Website: www.communityone.ca

Facebook: www.facebook.com/CommunityOneFoundation

Twitter: www.twitter.com/C1Foundation

Instagram: www.instagram.com/C1Foundation

About Inside Out:

The 33^rd annual Inside Out Toronto 2SLGBTQ+ Film Festival is taking place May 25-June 4!  For over 30 years, Inside Out has worked to bring the community together through giving their audience new opportunities to engage with 2SLGBTQ+ stories through the medium of film.  Celebrating queer cinema with in-person screenings at TIFF Bell Lightbox, and digitally streaming online Ontario-wide, join @insideoutfestival this summer!

QUEER MUSIC SOCIAL hosts its inaugural event in downtown Toronto with some the city’s top Queer artists, including JUNO nominated Tafari Anthony, Michelle Mondesir, IAMREBELWILL and Cory Stewart

TORONTO, ON (January 5, 2023) – Toronto’s music scene is gaining a new outlet for Queer musicians come January 26, 2023 with the inaugural QUEER MUSIC SOCIAL presented by pop musician Cory Stewart. Featuring a lineup of some of the city’s top Queer talent including Michelle Mondesir, IAMREBELWILL, Tafari Anthony and Stewart, QUEER MUSIC SOCIAL will provide a platform outside of Pride celebrations for Queer musicians to be seen, heard and celebrated.

With 92% of LGBT consumers considering themselves passionate music fans (GLAAD, 2016), QUEER MUSIC SOCIAL fills a big void in the Toronto Queer music community. Taking place in the Queer owned and operated new west end hot spot Boombox Toronto (647 College Street), the evening promises to be a community-building extravaganza for both performers and attendees alike.

QUEER MUSIC SOCIAL initially began in 2020 as an online artist community, in which Cory Stewart hosted special guests such as music PR expert Eric Alper and 604 Records (Marianas Trench, Carly Rae Jepsen) President Jonathan Simkin for Q&A style sessions. The monthly event provided an opportunity for 2SLGBTQIA+ indie artists to get a peek behind the curtain of the music industry through an intimate and informal chat with numerous industry experts.

“Both being Queer and trying to navigate the music industry can make a person feel very isolated. The vision with QUEER MUSIC SOCIAL is to provide a safe space for 2SLGBTQIA+ artists and music fans to connect and feel a sense of community – all while enjoying some of the best artistry our city has to offer,” says Cory Stewart. “As wonderful as Pride celebrations are, there are few platforms servicing the needs of our community the other 11 months of the year and my hope is that this may provide a solution to that problem.”

Tickets for QUEER MUSIC SOCIAL ($15 advance, $20 door) are now on sale at www.queermusicsocial.com.

About Cory Stewart:

Cory Stewart (AWAL/Kobalt) has been described as a wickedly witty pop artist with “smooth voice” (Billboard, 2020) that creates “fearless, unapologetic and relentlessly catchy” music (Canadian Beats, 2018). Cory has been a supporting act for a number of legendary artists including Boy George and Crystal Waters. Stewart’s debut album ‘TOV’ was released in January 2021, hitting #9 on the iTunes Pop Charts and receiving overwhelming praise from critics.

Stewart recently completed the seven-city QUEERANTINE Tour across the United States, for which he received a 2022 Wavy Award. He is about to release a new EP entitled “SH/EETS” which will hit all streaming platforms on January 27, 2023.

Twitter: www.twitter.com/coryjstewart

Instagram: www.instagram.com/coryjstewart

Website: www.coryjstewart.com

ABOUT THE ARTISTS:

Tafari Anthony

Tafari (pronounced Ta-far-eye) Anthony is a JUNO nominated artist whose music blends pop, soul and alternative. Known for his sleek vocal tones, sultry melodies and music which oozes with personality, Tafari leaves listeners in awe – somewhat apt considering his name means “He who inspires awe”.

Tafari has spent much of his career working behind the scenes with various artists. He has written and vocal produced for Juno nominated artists (Tanika Charles, Samantha Martin & Delta Sugar), and Drag Race royalty (Priyanka, Katya) among others. His authentically humble but powerful performance style has kept him as an in-demand vocalist throughout the country, allowing him to have toured through Europe, Canada, the United States, and even a stint in South Korea.

Tafari has seen success with his music garnering acclaim from the likes of PAPER Magazine, Billboard, Gay Times, Earmilk and MTV to name a few. His latest EP “The Way You See Me” was released to critical acclaim from PAPER Magazine & Billboard in November 2020 & nominated for a 2022 JUNO Award for Adult Contemporary Album of The Year.

Michelle Mondesir

Michelle Mondesir has always had a passion for music. She is a singer, songwriter, pianist and producer but also the CEO of the recording studio Poetic Groove Productions.

Her accomplishments over the past 10 years is quite impressive as she’s been nominated and won a number of awards.

Though currently fronting the indie alt-rock band Madame Psychosis which has produced two successful albums, she also released 17 solo R&B songs in 2019.

Michelle released “Give Me All Your Lovin’” on Nov 1st, which BuzzMusic refers to as “a few minutes of musical bliss and delicacy” and EARMILK says that “(Michelle) has a natural talent for crafting soul- gripping musical arrangements”. More recently, Michelle released “Sunday Sun” on Dec 9th, which BuzzMusic calls “a song of hope and love” and says “the vocal performance is absolutely flawless.” Furthermore Reignland says, “The song consists of soulful vocals over a hip hop undertone and beautiful harmonies that add fire to the already outstanding song.”

2020 proved to be a difficult and frustrating year but also inspired Michelle to write “Crazy World” released on June 25th, which She Makes Music describes as “honest and inspirational”. Later Michelle featured Toronto-based artist pHoenix Pagliacci of TRP.P on her single “Look What You Started.”

Most recently Michelle teamed up with Cory Stewart on his debut album “TOV” (released Jan 22 2021) for the uptempo pop track “End of Me” which Metro Weekly refers to as “a showstopper of a dance track” and UK-based Culture Fix calls “a dreamy and intoxicating number that ponders how a relationship can deteriorate…[that is] ethereal and emotive”.

Michelle looks forward to working with Madame Psychosis on their third studio album as well as continued R&B work.

IAMREBELWILL

Born and raised in bilingual Montreal, Toronto-based pop entertainer, IAMREBELWILL is influenced by the showmanship of Janet Jackson, the eclectic artistry of Andre 3000 and the vibes and feels of Kaytranada.

His EP RebelFuturism, the artist is using his voice to challenge the stereotypical perspective in mainstream pop music and help empower the underrepresented LGTBQ+ and POC community to be fearlessly themselves. RebelFuturism, is seductive, contemporary pop, soaked in the neon bleached nightclub vibes of house bass-lines, infused with irresistible pop hooks and melodies. “It’s a soundtrack for modernity, addressing sexuality, sexual fluidity, identity and equality,” says Rebel. “As a proud queer black man I wanted to create something that gave a voice to my experience and a voice to folks whose stories the majority of time are not told.”

For more information, photo and interview requests, please contact: 

Danielle Watson, EDPR, danielle@embracedisruption.com

TORONTO, ON (May 12, 2021) - Music does indeed make the people come together, as Edward Russell quickly learned after launching his ‘story behind the Madonna songs’ themed podcast, Inside The Groove. Initially released in 2020 to coincide with the 30th anniversary of Vogue — possibly Madonna’s best known and most enduring hit — Inside The Groove has fascinated fans and captured critic’s attention, becoming a new staple on the podcast music charts. Now beginning its third season of uncovering the stories behind the songs, Inside The Groove has also picked up a nomination for a Canadian Podcast Award.

After pouring through hundreds of articles about the origins of Madonna songs, Russell soon realized he had an opportunity (and the knowledge) to fill in the blanks for many of the Queen of pop’s most celebrated songs. Keen to put a particular focus on the stories behind the songs, Russell launched his first episode soon after the world shut down, and it became an instant hit.

“Madonna courts controversy which sometimes overshadows the music, but as a songwriter, she’s not often given the credit she deserves,” says Russell. “Like A Prayer was written in just a few hours with her collaborator Pat Leonard sat at a keyboard while she lay on the floor and wrote the melody and lyrics. She recorded the vocals an hour later, and that was it – she never sang it again.”

Word of mouth soon spread, and as the podcast covered other Madonna songs like Music and Hung Up, it started to garner even more attention. Especially when Savage Garden singer Darren Hayes – a massive Madonna fan himself – was interviewed.

Now, as the podcast enters its third season, after glowing reviews from publications like The New York Times and The Guardian, it also receives an Outstanding Foreign Series nomination at the Canadian Podcast Awards.

“This nomination is an incredible honour. I’m just a guy in his home office, trying to do a day job but also keep up the momentum. Sometimes I pinch myself at its success. I’m a bit of a statistics freak, so I couldn’t believe when at one point it was the most listened to artist-specific podcast in the world,” says Russell. “It proves that Madonna’s music has stood the test of time. Artists like Billie Eilish and Taylor Swift are ruling the charts, but the success of Inside The Groove shows that Madonna’s music still remains an important piece of our culture.”

To listen to Inside the Groove, visit: https://smarturl.it/ITGMadonna

To vote for Inside The Groove in the Canadian Podcast Awards, visit: https://canpodawards.ca/vote/foreign/

About Inside The Groove:

Inside The Groove is a podcast that tells the story behind Madonna’s most famous songs. Hosted by Edward Russell, each episode focuses on a particular Madonna track or era, discussing the creative process, along with how each song was received. With reference to music videos and live performances, each episode often references snippets from individual track multitrack sessions.

Website: insidethegroove.co.uk

Twitter: twitter.com/insidethegroove

Instagram: instagram.com/insidethegroove1

Toronto-based pop singer collaborates with Los Angeles synth pop duo Slow Dance and UK producer Edward Russell for slick new single, done two ways.

TORONTO, ON (May 10, 2021) – Hot off the heels of his critically acclaimed #9 charting iTunes album release in late January, Cory Stewart is back – and this time, he has his fans hearing double. Cory Stewart is excited to announce the release of ‘Perfect World’ on May 28, 2021, a new dance-pop single interpreted in two distinct ways, defined as the Red Pill Edition and the Blue Pill Edition.

‘Perfect World’ was conceptualized by Stewart and Slow Dance in mid 2020, after Stewart expressed his desire to “auto-tune the world” to his co-collaborators. The song quickly materialized in the hands of Jacob and Alex (of Slow Dance), with lyrics eventually being finessed by the pair and Stewart in followup Zoom sessions. The result is the hyperpop, slick and sexy Red Pill Edition, which takes no prisoners on its ascension to the world’s soon-to-be-opened dance floors.

Soon after the creation of ‘Perfect World’, with lockdown time on his hands and a penchant for always wanting to do things differently, Cory sought out the help of UK-based producer and artist Edward Russell – whom he had met online after discovering Russell’s New York Times celebrated Madonna-themed podcast, ‘Inside The Groove‘. Russell immediately took to the song, and created the nostalgia inducing, 80s-meets-00’s Blue Pill Edition of ‘Perfect World’, which inspired Cory to market the single as a double release.

“I can’t explain my utter delight in having the opportunity to work with both Slow Dance and (Edward) Russell on this track,” says Stewart. “Perfect World is meant to be an escape from the dread and doom that we’re facing day-to-day as we continue to fight this devastating  pandemic, and I can only hope that our work will transport listeners for 4 minutes, to an alternate world, where they can dance, sing and party – if only for a short while.”

Stewart released his debut album ‘TOV’ in January 2021 to critical acclaim, with press calling it “expertly-crafted”, “ever-catchy” and a “no-skip, heavy-hitting pop album with a voice and direction unlike any other”. Charting #9 on iTunes and celebrating over 500,000 stream counts to date, ‘TOV’ continues to be touted as one of the best indie-pop album releases of 2021.

Perfect World is now available for pre-order and pre-save and will be available to stream on all online music platforms on May 28, 2021.

Pre-save Links

Red Pill Version: snd.click/osakrbaf

Blue Pill Version: snd.click/k4zvzl3

About Cory Stewart

Cory Stewart has been described as synth-pop’s “smooth voice” (Billboard, 2020) who creates “fearless, unapologetic and relentlessly catchy” music (Canadian Beats, 2018). Stewart has been a supporting act for several legendary artists including the likes of Boy George and Crystal Waters. He is the host of the Official Queerantine Aftershow, which accompanies the weekly TRL-style indie music showcase show Queerantine, airing Sundays at 4:30 p.m. EST (new season begins May 2021). Cory also hosts the monthly online event “Queer Music Social”, which gathers musicians from around the world, and pairs them with music experts for Q&A style panels.

Website: www.coryjstewart.com

Twitter: www.twitter.com/coryjstewart

Instagram: www.instagram.com/coryjstewart

Twitch: www.twitch.tv/coryjstewart

SEATTLE, WA (February 23, 2021) – On March 20, 2021, at 3:00 p.m. PST/6:00 p.m. EST, Queer artist J GRGRY will return to his hometown of Seattle, Washington’s legendary Moore Theatre, where he will perform a first-of-its-kind, interactive, visually-electrifying live concert, streamed exclusively on Amazon streaming platform Twitch. GRGRY will be accompanied by a slew of music industry all-stars including, drummer Ben Smith (HEART and Roadcase Royale); guitarist CJ Stout (A Pile of Pedals and Vendetta Red); keys, bass and vocalist Emily McVicker (solo artist); lighting director Tim Semakula (Earth, Wind & Fire, Sheryl Crow and K Flay); and visual artist and projectionist Amy Billharz.

The live-stream event will mark the start of a new direction for J GRGRY, after recently deciding to remove his entire, extensive music catalogue from all popular streaming services. GRGRY has shifted focus to music production streams and performing live on Twitch to retain autonomy, cultivate active, engaged community members, and have unadulterated access to consistent revenue streams.

“Twitch has built-in models to compensate artists in real-time and the connections made with fans and audience members is unparalleled,” says J GRGRY. “Throughout all my years of touring, doing press and radio campaigns, and chasing the illusion of income from streaming royalties – I truly believe Twitch is the foundational piece to creating a larger, healthier middle class for musicians from all walks of life.”

Fans of J GRGRY will be able to access the March 20th concert at no cost by visiting twitch.tv/jgrgry. The live-stream will begin at 3:00 p.m. PST/6:00 p.m. EST sharp, and will feature the following setlist (subject to change):

1. Ships

2. eFlower

3. Dinosaurs

4. Haunted Horses

5. Rare Poisons

6. Erase The Shore

7. Floodlands

8. Cave Birds

9. Grafitti

10. Flowers + Champagne

11. China Creek

12. Open Roads

13. Imagination

14. Bees

15. Don’t Ever Give Up

About J GRGRY

J GRGRY (pronounced J Gregory) is a queer songwriter, producer and multi-instrumentalist, originally from Seattle WA. Often compared to Peter Gabriel, David Bowie and Annie Lennox. JG writes songs that are lyrically captivating and emotionally relevant. He blends organic and synthetic instruments with an honest, earnest voice to create depth and texture in the vein of these 80s Prog-Pop icons. His live show is full of makeup, costumes, elaborate visuals and lighting design inspired by the great arena and festival shows that have resonated with him over the years. Radio stations KEXP and 107.7 The End helped launch JG into national attention in America. West coast tours, fly-out dates to NYC and festival performances followed, including bills shared with The Killers, The Lumineers, Portugal The Man, and many others.

Website: https://www.jgrgrymusic.com/

Twitch: https://www.twitch.tv/jgrgry

YouTube: https://www.youtube.com/channel/UCDTFOyq9Dz28h2HIchz-rIQ

Instagram: https://www.instagram.com/jgrgrymusic/

Queer Toronto-based artist offers an impressive 46-minute album debut delivered in three distinctive (and catchy) acts

TORONTO, ON (January 12, 2021) - On January 22, 2021, Toronto-based pop artist Cory Stewart drops his 17-track debut album ‘TOV’, a musical journey broken into three acts: betrayal, heartbreak and survival. Meticulously crafted over three years by Stewart and award-winning Canadian producer Gavin Bradley: ‘TOV’ was named after one of Cory’s life-long friends, Tovah Natalie, who passed away from cancer during the 2020 pandemic. ‘TOV’ is the follow-up to Stewart’s EP ’7 Different Sides’, which led to him opening for Boy George and the Culture Club in 2018.

The album will be released under label Embrace Disruption (in partnership with AWAL/Kobalt) and features an all-star list of LGBTQ+ indie musicians, contributors and collaborators including Gavin Bradley, Jxckson, Kisos, MDL CHLD, Michelle Mondesir (of Madame Psychosis) and Zach Benson.

Pulling from influences in Stewart’s musical career, including the dance elements of Madonna and Kylie Minogue, the humour of Bette Midler, and the drama of Phantom of the Opera, Stewart hopes ‘TOV’ will be more than just a collection of songs, but a story of resilience and strength – geared to be experienced in full album form.

“Listening to an album from top to bottom is a lost pleasure these days,” says Stewart. “When writing songs for ‘TOV’, I worked closely with Gavin (Bradley) to make sure we told a story — one that could only be fully understood by listening in full; while also ensuring that each song carries its own individual narrative.”

Tracks like ‘What If’, ‘Poison’ (feat. MDL CHLD) and ‘End of Me’ (feat. Michelle Mondesir) explore themes of betrayal (both self-inflicted and external) through a dance floor beat, while ‘Happiness in Heartache’, ‘Little Lies’ and ‘Do You’ examine the complexities of heartbreak, through several perspectives. Followed by ’Grab the Fire’ (feat. Jxckson), ‘No More Trips to London’ (featuring background vocals from Stewart’s mother, written about the loss of his grandmother), ‘Unhappy’ and ‘Little One’ (written and recorded for the album’s namesake Tovah – and played for her the night she passed), which deal with the pain of loss, and the struggle of survival. The album is also seasoned with tracks like ’Tu·mul·tu·ous Situation’, ‘Cut Those **** off’ and ‘Maybe I’m Insane’ which act as story-telling interstitials throughout the project’s 46-minute runtime.

‘TOV’ Track Listing

t.   Betrayal

1. What If
2. Poison (feat. MDL CHLD)
3. Outta My Head
4. End of Me (feat. Michelle Mondesir)

o.   Heartbreak

5. Tu·mul·tu·ous Situation
6. Happiness in Heartache
7. Little Lies
8. Do You
9. Anyway

v.   Survival

10. Cut Those **** off
11. Grab the Fire (LP Version) [feat. Jxckson]
12. You’re Like Mom
13. No More Trips to London
14. Unhappy
15. Maybe I’m Insane
16. Why Do I Even Try
17. Little One (feat. Tovah Natalie) [Demo]
 

‘TOV’ will be available on all streaming platforms January 22, 2021, and can be pre-saved/purchased by visiting http://coryjstewart.com.
 

About Cory Stewart

Cory Stewart has been described as synth-pop’s “smooth voice” (Billboard, 2020) who creates “fearless, unapologetic and relentlessly catchy” music (Canadian Beats, 2018). Stewart has been a supporting act for several legendary artists including the likes of Boy George and Crystal Waters. He is the host of the Official Queerantine Aftershow, which accompanies the weekly TRL-style indie music showcase show Queerantine, airing Sundays at 4:30 p.m. EST (new season begins January 2021). Cory also hosts the monthly online event “Queer Music Social”, which gathers musicians from around the world, and pairs them with music experts for Q&A style panels.

Website: www.coryjstewart.com

Twitter: www.twitter.com/coryjstewart

Instagram: www.instagram.com/coryjstewart

Twitch: www.twitch.tv/coryjstewart

The two fiery singers met shortly after the pandemic hit at the online TRL-style indie music video showcase “Queerantine”, which coincidentally earned its name through a Twitter suggestion from Jxckson, and of which Stewart hosts an after-show companion called “The Official Queerantine Aftershow with Cory Stewart”. After bonding in the stream chat, the two quickly made plans to collaborate over Zoom. In the course of three sessions, the pair wrote “Grab the Fire”, and then went to recording studios in their respective cities to lay down vocals. Co-produced by Stewart and JUNO winner Gavin Bradley, the song features trombone, strings, pop synths, and a dancehall-inspired beat.

“It was such a delight to have the opportunity to work with Jxckson on this track,” says Stewart. “After we finished writing Grab the Fire, it was evident that we’d landed on the perfect amalgamation of both of our sounds. Without sounding too presumptuous, I think I can confidently say we’ll be working on a follow-up track in the very near future!”

“Collaborating with Cory felt so natural and organic – which is particularly important to me,” says Jxckson. “I didn’t quite know what to expect prior to our first virtual session but I soon realized the magic we could create working together. In the end, It’s insane to see how our unique styles came together and blended so effortlessly.”

“Grab the Fire” will be released December 3, 2020 on all major streaming platforms, and will be accompanied by a same-day online Twitch release party at 7 p.m. ET on Stewart’s channel: http://www.twitch.tv/coryjstewart. To stream “Grab the Fire” when released, please visit: https://snd.click/iujg.
About Cory Stewart

Cory Stewart has been described as synth-pop’s “smooth voice” (Billboard, 2020) who creates “fearless, unapologetic and relentlessly catchy” music (Canadian Beats, 2018).  He is the host of the Official Queerantine Aftershow, which accompanies the weekly TRL-style indie music showcase show Queerantine, airing Sundays at 4:30 p.m. EST (new season begins January 2021). Stewart has been a supporting act for several legendary artists including the likes of Boy George and Crystal Waters. Cory also hosts the monthly online event called “Queer Music Social”, which gathers musicians from around the world, and pairs them with music experts for Q&A style panels.

Website: www.coryjstewart.com
Twitter: www.twitter.com/coryjstewart
Instagram: www.instagram.com/coryjstewart
Twitch: www.twitch.tv/coryjstewart

About Jxckson

Jxckson is an Austin-based pop singer and dancer best known for his keen pop instincts. Delivering his best lines with a smirk, Jxckson combines infectious melodies with witty lyrics and metaphors. Although he treats genre as a moving target, Jxckson’s unique storytelling approach to his lyricsis a constant presence in his music. Jxckson was recently mentioned in PAPER magazine. His latest single, a dancehall-inspired pop track, “Mango” has been featured on an official ‘them.’ magazine playlist and has hit #1 on the QReview music chart.

Website: www.jxckson.com
Twitter: www.twitter.com/jxckson_music
Instagram: www.instagram.com/jxckson.music

TORONTO, ON (November 10, 2020) – On the evening of November 5, 2020, Ugandan-born LGBTQIA2S+ activist, refugee and trans woman Christopher Nkambwe (pronouns: she/her) was honoured with Community One Foundation’s Steinert & Ferreiro Award, a commemorative award and $10,000 cash prize that celebrates unsung heroes for their contributions to the Canadian LGBTQIA2S+ community. Christopher, a journalism graduate and long time human rights defender, is the 15th recipient of Community One Foundation’s Steinert & Ferreiro Award, superseding 2019 award recipient Kimahli Powell, Executive Director of the Canadian non-profit organization Rainbow Railroad.

Christopher Nkambwe’s activism journey began in Uganda, where she served as the Executive Director and founder of Service Workers in Group Foundation Uganda, along with volunteering at several other LGBTQIA2S+ organizations, advocating for better health and economic services for the community. Christopher was also at the forefront of organizing underground Pride Uganda events from 2014 to 2016, to highlight issues affecting the LGBTQIA2S+ community, before the event was bombarded by Uganda police – resulting in many being arrested for promoting homosexuality, an act that is against the law and culture in Uganda. In 2019, Christopher was conducting voluntary peer outreach for HIV/AIDS testing and counselling, along with Hepatitis B screening and condom distribution, when Ugandan police raided, attacked and threatened her with life imprisonment, which led her to seek asylum in Canada.

Upon arrival in Canada, Christopher began her journey as a refugee claimant in Toronto. She was presented many challenges as a newcomer to the country; including finding employment, a lawyer and legal aid and even acquiring basic shelter. During her first few nights in Toronto, Christopher was forced to sleep outside the urinals of the 109 Peter Street intake centre, because of overcrowding in city shelters. After successfully submitting her refugee claim, it was these very challenges that ended up being the catalyst for Christopher’s next advocacy efforts.

After four months of enduring the difficult immigration process and acquiring her refugee protection documents, Christopher sought free legal advice from The 519 legal clinic to register her LGBTQIA2S+ charity organization, The African Centre For Refugees in Ontario Canada. Through this organization, Christopher is able to integrate African LGBTQIA2S+ refugees to Canada through extensive social work and community development. She has been able to assist over 300 individuals with employment, health and housing referrals, despite having to run her organization with her part-time job cleaning salary, and no external funding. Christopher is continuing her important work throughout the COVID-19 pandemic, along with volunteering at several LGBTQIA2S+ organizations including The 519 and Black Lives Matter. She has also recently been chosen by The Ontario Council for Agencies Serving Immigrants to be a part of their advisory committee. Currently, The African Centre For Refugees in Ontario Canada is seeking out opportunities to acquire laptops for their staff, and PPE equipment for over 300 refugees.

“It is with great honour that we are able to present Christopher Nkambwe with this year’s Steinert and Ferreiro Award,” says Community One Foundation Co-Chair Andrew Mainprize. “Although a tough decision, with many qualified applicants this year, it’s clear that Christopher’s tireless efforts to help LGBTQIA2S+ refugees, despite facing so many of her own challenges, embodies everything that this award represents. It is people like Christopher who continue to inspire, promote growth and create change at the heart of the Canadian LGBTQIA2S+ community.”

About Community One:

Established in 1980 as the Lesbian and Gay Community Appeal, Community One Foundation provides grants to LGBTTIQQ2S community projects in Greater Toronto Area including Durham, Halton, Peel and York Regions, focusing on the areas of arts and culture, health and social services, and research and education. The Foundation also promotes community philanthropy through strategic partnerships such as the Bill 7 Award and the LGBT Giving Network.

Website: www.communityone.ca

Facebook: www.facebook.com/CommunityOneFoundation/

Twitter: www.twitter.com/C1Foundation

Instagram: www.instagram.com/C1Foundation

TORONTO, ON (October 13, 2020) - Queer and gender-fluid Canadian artist and producer Velvet Code has released a revisited Halloween-inspired version of their popular track ‘Break The Silence’, featuring multi-platinum NYC-based transgender and non-binary producer, FORD. This release will mark the first on Velvet Code’s new LGBTQIA+ music label, SO FIERCE MUSIC, and is a follow-up to the artist’s official remixes of Lady Gaga’s ‘Sour Candy feat. BLACKPINK’ and ‘Stupid Love’, released earlier this summer. The release is also accompanied by a haunting new music video, in which Velvet Code artistically conveys people’s struggle with isolation and mental health while under quarantine.

Listen to ‘Break The Silence feat. FORD’ by clicking here.

Watch the ‘Break The Silence feat. FORD music video by clicking here. 

Velvet Code and FORD first met through a label executive, with Velvet quickly becoming obsessed with FORD’s use of bass and drums. FORD’s extensive experience (with credits on over 375 releases, including 56 Billboard hits) is evident in this new production of ‘Break The Silence’ and was driven by FORD’s initial reaction to the lyrics and message of the track.

“What grabbed me first were the powerful lyrics; totally my kind of anthem,” says FORD. “I wanted the music to match that anthemic vibe with an infectious pounding swing, the kind that makes you drive a little too fast.”

Velvet Code has had a busy 2020. In addition to launching their new LGBTQ+ label without borders, SO FIERCE MUSIC, this fall; the artist also hosts the weekly “Rise To The Rhythm” radio mix-show which is broadcast to over 130 digital, FM and satellite radio stations around the world. In addition to releasing ‘Break The Silence feat. FORD’, Velvet is also preparing for SO FIERCE MUSIC artist Sofonda Cox’s new release ‘Thrive’, arriving Friday, October 16, 2020.

About Velvet Code:

Velvet Code is a Canadian Electronic Music DJ, producer and artist based in Toronto, Canada. As a DJ and music producer, Velvet Code’s influences include DJ Paulo, Laidback Luke, Dada Life, BloodPop, Avicii, Peter Rauhofer, David Guetta and Calvin Harris. Velvet’s music can be described as ‘80s and 90s-influenced electronic dance music (“EDM”), most notably the sub-genres of EDM known as electro-house and progressive. Velvet Code’s weekly radio mixshow, “Rise To The Rhythm,” can now be heard on more than 133 digital, FM and satellite radio stations around the world each week; the stations include  Air Gay Radio and House Party Radio on Saturdays, I Need Music Radio on Mondays, EDM Sessions Radio on Thursdays, and Smooth Living 89.8 on Fridays. Velvet is also the founder of SO FIERCE MUSIC, an LGBTQIA+ record label and entertainment services company without borders.

Website: https://www.sofiercemusic.com

Social Media & Streaming Services: https://compiled.social/velvetcode

About FORD: 

One of the hottest Electronic Music Producers in the world, FORD is hitting strides as the Multi-Platinum production & EDM remixing maestro for major labels and stars. With credits on over 375 commercial releases (including 56 Billboard Hits), FORD has been producing music with the biggest stars on the planet for more than 25 years. FORD is recognized as one of the world’s most talented music producers, earning production credits on records selling over 30 million copies world wide.Since 2003, FORD has earned 19 Multi-platinum, Platinum and Gold RIAA sales awards for producing, mixing and remixing many of the world’s biggest artists including: Michael Jackson (for which FORD also earned a RIAA Diamond Award with 13.4 million copies sold), Ludacris, Rob Thomas, and countless other reputable artists.

TORONTO, ON (October 7, 2020) - On October 15, 2020, Canadian pop singer-songwriter Cory Stewart will release his brand new track “Little Lies” via AWAL/Kobalt. The song is co-written and produced by NYC music darling Zach Benson.

The track sees Stewart provide his most impressive vocal performance yet. His “smooth voice” (Jon Ali, Billboard, 2020) and artfully crafted lyrics bring listeners to a place of nostalgia and relatability with a tale-as-old-as-time love story gone wrong. Stewart’s collaboration with rising New York City talent Zach Benson is whimsical, reflective, and the perfect addition to listener’s fall playlists.

“Writing this song with Cory was a perfect little escape from the chaos of quarantine,” says producer and co-writer Zach Benson. “We were instantly bouncing ideas off of each other and trying our hardest to make each other laugh or smile or go ‘yeaaaaahhh’. It’s dancey, it’s sassy, it’s vulnerable, and I’m so stoked for people to hear it!”

“This song was cathartic for me in many ways,” says Stewart. “Although we wrote it with a wronged relationship in mind, Zach was very aware of the fact that I’d lost someone very important in my life. Through it all, Zach gave me a chance to escape my grief and return to what I love, writing music. His commitment to being a friend and a collaborator is absolutely responsible for how amazing this song turned out.”

Over the past few months, Cory has spent a majority of his time working on other upcoming musical collaborations, along with hosting the Official Queerantine Aftershow (a Twitch-based talk show that airs Sundays at 4:45 p.m. EST, highlighting indie LGBTQ+ musicians) as well as spearheading an initiative with Community One Foundation, which awarded $50,000 in COVID-19 relief to drag performers in the Greater Toronto Area.

Little Lies will be available for streaming/download on all platforms on October 15, 2020 at http://smarturl.it/corylies (Spotify) and https://smarturl.it/coryliesi (iTunes)

About Cory Stewart:

Cory Stewart (AWAL/Kobalt) has been described as an artist that creates “fearless, unapologetic and relentlessly catchy” music (Canadian Beats, 2018), providing a fresh perspective on LGBTQ+ issues. Cory has been a supporting act for a number of legendary artists including Boy George, Crystal Waters and Murray Head. Cory is also the host of the Official Queerantine Aftershow, which accompanies the weekly TRL-style indie music showcase show Queerantine, airing Sundays at 4:30 p.m. EST. Stewart’s debut album is expected early 2021.

Website: www.coryjstewart.com

Twitter: www.twitter.com/coryjstewart

Instagram: www.instagram.com/coryjstewart

Twitch: www.twitch.tv/coryjstewart

TORONTO, ON (September 29, 2020) ‐ Fresh off the heels of gifting $50,000 in pandemic relief to drag performers across the Greater Toronto Area, Community One Foundation (a non-profit organization that provides grants to LGBTTIQQ2S+ community projects), is announcing the recipients of their 2020 Rainbow Grants. The Rainbow Grant program, which began in 1980, is one of many foundation initiatives supporting the LGBTTIQQ2S+ community, and has funded millions over the years through donations from individual donors and corporate partners.

For 40 years, Rainbow Grants have helped nurture the early days of many Greater Toronto LGBTTIQQ2S community initiatives, grassroots projects, established organizations, and one-off projects. There are three different tiers of grants awarded; General (for projects or people that are not a part of an organization, charity, or corporation),  Foundation (for registered charities) and the newly created  James Stewart Rainbow Grant, (available to a charitable organization that provides a transformative project for the betterment of the community for years to come for up to $10,000) – created thanks to a generous bequest from famed mathematician and philanthropist James Stewart.

“Our approach to giving has always been community focused first,” says Community One Foundation co-chair Andrew Mainprize. “With the added challenges of the pandemic, our allocations committee took extra care to make sure the unprecedented $80,000 in grants delivered this year were gifted to the organizations in the GTA who need it most.”

“Community One at its heart has always sought opportunities and connections across our community to identify & support programs/initiatives that will continue to support and enrich the GTA,” says co-chair Terry Greene. “Since 1980, we’ve helped support essential organizations including The 519, Buddies In Badtimes Theatre, Black CAP, The ArQuives, and many others. Now more than ever, we’re grateful to be able to keep our tradition of giving alive during these trying times.”

The following is a list of Rainbow Grant recipients in 2020:

General Grants

Queer Food Guides – promoting skill-sharing and care in LGBTQ+ communities through food by inviting LGBTQ+ people who are 50 years or older to host cooking classes with an intergenerational audience. Each session will include free food care packages delivered to people from the community who are in need.

Mishmeres Nefashos – an educational workshop for college and high school student organizations and other community groups within the Orthodox Jewish community, creating awareness amongst community members regarding LGBTQ+ issues. The program will empower participants to advocate and work towards more inclusion in their communities.

Cultivate – LGBTQ Yoga Summit – this summit will focus on QTBIPOC yoga practitioners who are striving to create space for marginalized communities. The goal is to enhance knowledge through sharing circles, share practices/models, and offer classes to the community.

Music in Community: Rainbow Writes – music workshops for LGBTTIQQ2S youth hosted at the legendary Phase One Studios. Under the mentorship of successful local LGBTQ2S+ artists, such as Lynx from Random Order, participating youth will collaborate on the creation of original songs of self-expression, advocacy, and celebration for their community.

Pay-it-Forward Community Nurturing – led by Paperhouse Outreach Collective and their youth-leaders. this group will “Pay-It-Forward” by co-hosting a 2-day mini-conference in Toronto, February 2021, for GTA-based 2SLGBTQIAP, Deaf, Mad, disabled, and BIPOC youth and community members.

The POZ-TO Awards - recognizes those who are doing work in the community to raise funds for ASOs and awareness to fight the stigma associated with being HIV+. The 8th annual POZ-To Awards continues to build community and is slated to take place at Buddies In Bad Times Theatre.

AQUA: Asian Queer Alliance – providing food/craft socials and educational or skill-building workshops. This group will organize at least one program per month, to support 70 queer Asian cis and trans women and non-binary people in the GTA.

Glory Hole Gallery – the world’s first, and only, miniature gallery space dedicated to the creative talents of LGBTQ2S+ artists; all while pushing the boundaries of creativity within a 12″x 12″ box. The gallery showcases the perspectives of diverse and intersectional LGBTQ2S+ experiences through collaborations, exhibitions, and talks.

Foundation Grants

Access Me – Boys in Chairs Collective – a new theatre piece created by Boys In Chairs Collective. This will be a co-produced premiere production with Cahoots Theatre at Toronto’s Buddies In Bad Times Theatre.

Searching for Eastman - Will enhance the immersive experience for audiences and adds video projection to stage design to create promotional material for dissemination to theatres.

Bind Safe – an educational video series and downloadable PDF to promote safe binding practices, education around the basics of gender dysphoria, and additional resources where both youth and parents can seek support.

Eating Disorders in the LGBTQ2S Community: A Toolkit for Compassion and Inclusivity for Every Body - creating toolkits, available in both hard copy and electronically, to provide information on eating disorders regarding the unique needs of the LGBTQ2S Community. It will focus on the requirements of the community who are directly affected by disordered eating and also provide guidance to professionals serving them.

Rainbows Pride in Scarborough (RPIS) - Galaxy Photo Express (GPE) continues from Disability Express Photo Shoot, allowing youth to educate and bring awareness to community organizations and the broader community. GPE will offer education, workshops, and training and decrease invisibility around ableism and sexism. GPE empowers LGBTQ2+ youth to become educators and leaders in their own communities.

Rainbow Cultural Adventures: Reducing Social Isolation Through the Arts – provides opportunities for LGBTQ+ seniors to experience Toronto’s cultural landscape through outings (from movies and cultural performances to educational speakers). This project will create connections among LGBTQ+ seniors, provide a sense of belonging, and foster community and pride.

Rainbow GPS Project for Asian LGBTQ Newcomers – an orientation project for East/Southeast Asian LGBTQ newcomers transitioning to live in Toronto. Through monthly drop-in sessions, LGBTQ concepts are introduced including gender identities, coming out, relationships, and online safety by learning the language, culture, and resources to navigate and connect to the Toronto LGBTQ community.

Sistema: Fay and Flay – this project will enable at-risk children ages 6-14 in neighbourhoods across Toronto and who are students in Sistema’s after-school program, to participate in workshops with drag stars Fay & Fluffy.

James Stewart Grant

The Gender Identity, Attraction & Orientation Puppetry Project - focusing on the creation of three educational puppetry performances to be researched, developed, and tested by a group of queer arts professionals and writing experts, eventually to be performed for school children (JK-Grade 1, Grades 2-3, and Grades 4-6) in the GTA.

About Community One:

Established in 1980, Community One Foundation provides grants to LGBTTIQQ2S community projects in Greater Toronto Area including Durham, Halton, Peel and York Regions, focusing on the areas of arts and culture, health and social services, and research and education. The Foundation also promotes community philanthropy through strategic partnerships such as the Bill 7 Award and the LGBT Giving Network.

Website: http://www.communityone.ca

Facebook: http://www.facebook.com/CommunityOneFoundation/

Instagram: http://www.instagram.com/C1foundation

Twitter: http://www.twitter.com/C1Foundation

Acclaimed weekly online music video showcase, aimed at supporting up-and-coming indie queer musicians, begins its 10-week run on August 9, 2020

NEW YORK, NY (August 5, 2020) - Queerantine, a one-of-a-kind, weekly music video showcase highlighting artists across the LGBTQIA+ spectrum, created and hosted by musical artist Kisos, will make its triumphant return to streaming platform Twitch on Sunday, August 9, 2020, at 3:00 p.m. EST.

Queerantine’s first season premiered on March 22, 2020 with host Kisos and week one co-host, emerging artist Zach Benson, to support and elevate queer musicians during the pandemic crisis. Over the course of 15 weeks, Queerantine developed a strong, dedicated following among musicians and fans alike, each week celebrating up to 12 independent artist music videos from around the world. With a rotating all-star cast of co-hosts including the likes of Michael Medrano, Raquel Lily, Elliot Jones, NYC DJ Jon Ali and more, Queerantine quickly became the Sunday afternoon event for the world-wide LGBTQIA+ community. Throughout the first season, Queerantine also acted as a fundraising platform, raising over $4500 for Black Lives Matter and $2000 for NYC-based charity G.L.I.T.S. (Gays and Lesbians Living In a Transgender Society).

“Finding community is HARD! Once the pandemic started and LGBTQ+ meeting places closed, I felt the need to create a platform that not only acted as a digital hangout but also fostered true friendships and connections within the community,” said creator Kisos. “By the end of the first season, we had artists who met over the course of season one, featuring their own new collaborations on the show. That’s when my heart officially melted, and I knew Queerantine was truly making a difference.”

Season two of Queerantine promises to bring fans a whole new line-up of exciting, emerging indie LGBTQIA+ music videos and co-hosts, including Miss Eaves, Megan Lenius, Matkai Burmaster among many others. It will also see the debut of The Official Queerantine Aftershow (airing directly after Queerantine) hosted by Toronto-based pop artist Cory Stewart. 

Queerantine can be streamed weekly on Sundays at 3:00 p.m. EST starting August 9, 2020 at https://www.twitch.tv/itskisos. The Official Queerantine Aftershow will air directly following the Queerantine broadcast at https://www.twitch.tv/coryjstewart.
 

About Queerantine: 

Queerantine is a one-of-a-kind, weekly music video showcase highlighting artists across the LGBTQIA+ spectrum, airing on Sunday afternoons at 3:00 p.m. EST, presented by musical artist Kisos.

Each week host Kisos sources 10 visuals, that he and a co-host can spotlight and react to — live on Twitch (a well-known video live streaming service operated by Twitch Interactive, a subsidiary of Amazon) while interacting with and inviting an engaged audience to discover new and exciting musical artists in the community.

Twitter: @queerantineshow

Instagram: @queerantineshow

About Kisos: 

NYC-based moody alt-pop singer Kisos began his career in music publicity in 2014. Soon after, he translated his first music job into his own publicity firm, Miller Place, while simultaneously cultivating a strong following on live-stream service Twitch (twitch.tv/itskisos).

A regular fixture on outlets such as Billboard Pride, Atwood Magazine, Paper Magazine, Highclouds and Spotify’s own Cosmic Playlists, Out Now and Discover Weekly; Kisos is a strong, quirky and loveable advocate for the LGBTQ+ community.

Along with hosting several weekly live shows on Twitch, Kisos recently released his sophomore EP which has been streamed over 500,000 times across all platforms.

Website: kisosmusik.com

Twitter: @itskisos

Instagram: @itskisos

About Cory Stewart:

Cory Stewart (AWAL/Kobalt) has been described as an artist that creates “fearless, unapologetic and relentlessly catchy” music (Canadian Beats), providing a fresh perspective on LGBTQ+ issues. With over 500,000 downloads and streams of his music, Cory has been a supporting act for a number of legendary artists including Boy George, Crystal Waters and Murray Head.

Website: coryjstewart.com

Instagram: @coryjstewart

Twitter: @coryjstewart

Blending vibrant progressive house and electronic influences, “Teenage Dreamer” is the first follow-up single to Velvet Code’s 2019 sophomore album release, “Dreamer”. The song, which is written, produced, mixed and mastered by Velvet Code, is an empowering electronic anthem filled with nostalgic and thought-provoking lyrics; aimed to connect with fellow members of the LGBTQ+ community

“Over the past few difficult months, I’ve felt compelled to write a song that empowers listeners to continue to dream big and not give up hope,” says Velvet Code. “Teenage Dreamer embodies the joy and happiness I’d like to impart on my amazing supporters as they navigate through these tough times.”

In addition to producing and releasing new music, Velvet Code also hosts the weekly “Rise To The Rhythm” radio mix-show; which is broadcast to over 130 digital, FM and satellite radio stations around the world. He also hosts a weekly one-hour “Solitary Confinement Saturdays” show on Facebook and Instagram live to an average of 20,000 – 30,000 viewers. Velvet is also in the midst of developing an inclusive LGBTQ+ record label, which will be formally announced later this year.

“Teenage Dreamer” can be pre-saved here, and will be available on all major music platforms beginning Friday, July 24, 2020, including Spotify, iTunes, Apple Music, Beatport, Google Play/YouTube, Amazon, Pandora, Deezer, Tidal, iHeartRadio, ClaroMusica, Saavn, MediaNet, and Shazam.

About Velvet Code:

Velvet Code is a Canadian Electronic Music DJ, producer and artist based in Toronto, Canada. As a DJ and music producer, Velvet Code’s influences include DJ Paulo, Laidback Luke, Dada Life, BloodPop, Avicii, Peter Rauhofer, David Guetta and Calvin Harris. His music can be described as ‘80s and 90s-influenced electronic dance music (“EDM”), most notably the sub-genres of EDM known as electro-house and progressive. Velvet Code’s second full-length 2019 studio album “Dreamer” was recorded in Toronto, Canada with additional production in New York and Los Angeles. On Dreamer, Velvet Code collaborated with songwriter Wendy Starland (Lady Gaga), with production contributions from Gavin Bradley, Joe Laporta (Sterling Sound NYC), Rob Bryton, Robi Banerji and Scott Kelly (Westlake Studios). Velvet Code’s weekly radio mixshow, “Rise To The Rhythm,” can now be heard on more than 133 digital, FM and satellite radio stations around the world each week; the stations include Dash Radio’s ElectroCity, Jack’d Up Radio Network and its affiliates, EDMSessions Radio and many others.

Website: http://www.velvetcode.com

Social Media & Streaming Services: https://compiled.social/velvetcode

Community One Foundation to provide 100 local drag artists with $500 grants as part of their “We Are Family – Emergency Drag Support Fund” this June.

TORONTO, ON (May 28, 2020) – In celebration of Pride month in Toronto, Community One Foundation (a non-profit that provides grants to enhance the development of LGBTTIQQ2S communities in the Greater Toronto Area), is announcing Community One Foundation’s We Are Family – Emergency Drag Support Fund — a $50,000 COVID-19 relief program to financially assist local drag artists in the GTA.

“Drag queens and kings have been the essence of Toronto’s queer community for decades. A hobby for some and a career for others. The drag community has not only been a source of entertainment for all, but they have often been leaders within our cause, fighting for equality, inclusion and rights for all community members,” says Community One Foundation board member Sam Katz.

“While the drag community has moved to online platforms, the tips do not compare to the revenue they were generating in the bar and club scene. With additional event cancellations, including Pride, our drag family is financially devastated,” adds board member Cory Stewart.

Community One Foundation will distribute 100 grants of $500 each, to eligible, in-need community members. To qualify for a grant, drag artists must be residents of the Greater Toronto Area, attribute drag revenue as a significant source of regular income, and require funds for essential living. Applicants can apply by visiting www.bit.ly/c1drag. Applications are now open and will close on Thursday, June 18, 2020 at 5:00 p.m. ET.

With an over 40 year history, Community One Foundation has provided financial support to countless LGBTTIQQ2S projects and organizations in the GTA including The 519, Buddies in Bad Times, Black CAP, Toronto PFLAG, Inside Out, Asian Community AIDS Services, Toronto People with AIDS Foundation, Rainbow Railroad and many others.

Upon delivering grants to selected applicants, organizers of the “We Are Family – Emergency Drag Relief Fund” are hopeful to extend further grants to support additional in-need segments of the LGBTTIQQ2S community, but depend on public donations to continue in their efforts. To donate to this Community One Foundation initiative, please visit www.communityone.ca.

About Community One:

Established in 1980 as the Lesbian and Gay Community Appeal, Community One Foundation provides grants to LGBTTIQQ2S community projects in Greater Toronto Area including Durham, Halton, Peel and York Regions, focusing on the areas of arts and culture, health and social services, and research and education. The Foundation also promotes community philanthropy through strategic partnerships such as the Bill 7 Award and the LGBT Giving Network.

Website: www.communityone.ca

Facebook: www.facebook.com/CommunityOneFoundation/

Twitter: www.twitter.com/C1Foundation

The three-day celebration (May 29 – 31) will feature live music performances, panels, drag performances, and more with LGBTQ+ artists from around the world.

TORONTO, ON (May 20, 2020) – With the disappointing news of cancelled Pride festivals sweeping the globe, The Q Review (a Canada-based online outlet, covering independent LGBTQ+ musicians worldwide) announces “One Love Live!”, a virtual queer music festival taking place May 29 – 31, 2020. The three-day online event will feature a collection of live music performances, panel discussions, a new music release party, drag performances, a special edition of Queerantine (an online “MTV Total Request Live-style” LGBTQ+ music video show) and more.

“Each year, Pride festivals have a unique and magical way of uniting LGBTQ+ people to celebrate our victories, look to the future and remember how far we’ve come,” says Q Review founder Kenney Fitzpatrick. “Creating this virtual queer music festival is more than just about replacing the physical one. In this new normal we’re living in, we have the ability to reach audiences and showcase all the amazing talent thriving in the queer music community. Through a larger lens, this festival will also allow connections to be made with queer youth who may not be in safe and accepting spaces during these socially distant times. It’s about reaching out to them to let them know they’re not alone.”

“One Love Live!” boasts a jam-packed schedule throughout its three-day run, and will be simultaneously broadcast via Zoom and twitch.tv platforms. Opening on Friday, May 29, 2020 at 5:30 p.m. EST and closing on Sunday, May 31, 2020 at 11:00 p.m. EST, the full schedule can be viewed below, or by clicking here.

For Zoom and twitch.tv link announcements, along with full artist and participant bios, please visit: https://www.qreview.ca/one-love-live.html

About The Q Review: 

Established in 2018, The Q Review serves as a voice for the independent LGBTQ+ artist. As the only outlet of its kind, The Q Review creates opportunities for the advancement and appreciation of LGBTQ+ music and artistry across the globe. The outlet continues to expose the latest and best LGBTQ artists and their music with reviews, the Q32 music chart, the Q Review Podcast, the New Q New Release Playlist, interviews, features and more!

Website: www.qreview.ca

Weekly Podcast: Spotify | iTunes

Q32 Weekly LGBTQ+ Music Chart: www.qreview.ca/q-32-chart.html

Instagram: www.instagram.com/theqreviews

Twitter: www.twitter.com/theqreviews

Facebook: www.facebook.com/theqreviews

For more information, photos or interview requests, please contact:

Danielle Watson

Embrace Disruption PR 

danielle@embracedisruption.com

TORONTO, ON (December 10, 2019) – This holiday season, 12 thoughtful seriously ill children are working with Starlight Children’s Foundation Canada to provide toys to hospitalized sick kids across Canada. Each with the goal of raising $2,500, the Starlight children are being matched and supported by several generous sponsors and celebrity ambassadors. The campaign, aptly named “12 Kids of Starlight”, aims to raise a total of $30,000 for the charity.

“Each year, thousands of children’s hospital beds are filled with kids who are too sick to go home for the holidays or celebrate with their families and loved ones. Kids who may not have a chance to celebrate another holiday,” says Starlight Canada executive director Brian Bringolf. “The donations received over the next month will help Starlight bring a bit of normalcy, comfort and joy to over 100 children’s wards this holiday season.”

Joining the 12 children (listed below) in their impressive philanthropic efforts are a number of generous sponsors who have agreed to match funds raised by each child. Sponsors include Samfiru Tumarkin LLP, iFinance, Access Storage, CANADALEND.COM, Serve Construction Ltd., Alutron Modules, Magen Boys, Gluckstein Lawyers, Hunter Dental, and grand prize sponsor Air Canada Foundation.

Additionally, many well-known Canadians are showing their online support for the 12 Starlight kids including Rick and Angie Campanelli, Ann Kaplan (Real Housewives of Toronto), Hilary Farr (Love It or List It), Simone Denny (Love Inc.), Cindy Sampson (Private Eyes) and many more.

Interested donors to the 12 Kids of Starlight campaign can visit https://12kids.starlightcanada.org/ for more information. For each $10 donation, names are entered in a prize pool draw which includes exclusive items such as two Economy Class return tickets for any scheduled Air Canada destination in North America, including Hawaii, Mexico and the Caribbean; 14K Yellow Gold Diamond Earrings; an Ultimate Day of Golf package from Lebovic Golf Club and many more.

Meet the 12 Kids of Starlight (view photos by clicking here)

Alisha

Alisha was born not breathing and without a heartbeat for a staggering 26 minutes. This led to multiple organ failure and brain damage. As a result, Alisha has had 33 anaesthesia’s, a lot of daily medication and a g-tube to be fed at night. She has also received a kidney transplant. Alisha has spent 4 Christmases and birthdays in hospital. Through Starlight, Alisha gets some breaks from her worries so she can just have fun!

Qadim

Qadim has Angelman’s syndrome, a neurological condition which affects coordination, cognitive development, and speech. Although he is non-verbal and requires many days in the hospital each year, Qadim is rarely without a smile on his face and is keen to always help other people. Through Starlight, Qadim has seen a whole new, accessible side of life and loves every adventure he goes on!

Avery

Avery was born at just 28 weeks gestation and immediately spent the first three months of her life in the NICU. During those first few days she had a major brain bleed which led to fluid on the brain and the development of spastic hemiplegia – a form of cerebral palsy. Now, a huge Shawn Mendes fan and a girl discovering her passions, Avery turns to Starlight to help her have fun days out in between her hospital visits.

Delainey

Delainey was born with a rare chromosome abnormality: Full Trisomy 13 / Patau syndrome. With just a 10% chance of surviving to her first birthday, now 7-years-old Delainey is defying all the odds. She was super excited to see Barbie + Fashionistas Wheelchair doll released this year, and with the help of her family, is spreading the word that inclusivity and representation in toys is vital for the critically ill community!

Madison

Madison has cerebral palsy and nephrotic syndrome. Her life has been filled with appointments, therapies, surgeries and doctors appointments. Being a part of Starlight’s programs, ensures that Madison and her family have time to spend together, to have a break from the treatments, and be around other families going through similar situations as themselves.

Mia

Mia has the degenerative and chronic condition cystic fibrosis, which causes thicker, stickier mucus than usual to accumulate in many vital organs of the body. Despite this disease having no cure, a strict daily medication schedule and an inability to meet people with the same condition due to the risk of cross infection, Mia lives life to the fullest and ensures she can have fun with Starlight through our programming.

Cole

Cole has an unknown form of Muscular Dystrophy, severe scoliosis, a single kidney, deafness in his left ear, asthma and a feeding tube. Despite this plethora of illnesses, Cole finds ways to do everything that his friends are able to do, including racing in cars at Starlight’s Drive 4 Smiles event! Cole constantly proves to people that no matter what obstacles lay in your way, you can still live life to the fullest!

Cori

Cori has a lesion in her brain which causes seizures and sudden paralysis. Not knowing when an attack will occur or what side effects her endless medications will bring, her illness limits a lot of fun in life. But with Starlight’s accessible events and not taking ‘no’ for an answer when it comes to inclusion, Cori knows she’s not alone when she meets other people who have similar challenges to her.

Ella

Ella was both with a heart defect called transposition of the great arteries. Though 9 heart surgeries before the age of 5, this young girl has to take lots of medication each day. Despite all this, Ella always has a smile for everyone. Being the 2018 Starlight Bear designer, she loved showing people ‘Sparkles’ and help raise awareness for the heart community.

Joshua

Joshua has been diagnosed with Ehlers-Danlos syndrome and juvenile arthritis, meaning that every day he experiences pain and aching in his joints, hyper-mobility and has no idea when his joints might dislocate and cause him pain. After experience a Once In A Lifetime wish with Starlight, where he was completely pain free for a week, Joshua is making it his mission that all sick children can smile and feel the happiness he does with Starlight!

Tristan

Tristan was diagnosed with DIPG at three years old – cancer of the brain stem, an almost non-survivable diagnosis. In his last months, Starlight granted Tristan his wish of playing the newest Pokémon game before its release, along with a whole truckload of toys. Tristan passed away in June 2018, but today, his parents fundraise for Starlight to both raise awareness and grant other children opportunities like this.

Sarah

Sarah was first diagnosed with leukemia in October 2012. Despite numerous rounds of chemotherapy and radiation, she has unfortunately relapsed three times, fighting this illness again now for the fourth. Throughout her journey, Starlight has provided Sarah and her family with day trips and events that help them remember better days, and look forward to the next one coming up.

About Starlight Children’s Foundation Canada

Starlight Children’s Foundation® Canada does what no medicine can do: create priceless smiles and memories for seriously ill children and their families. For over 30 years, Starlight Canada has been spreading joy to sick kids across the country through a unique blend of hospital to home programs designed for the whole family. With your help, together we can create more magic in-hospital, grant more wishes out-of-hospital and spread more sparkles across Canada!

You can keep up to date with Starlight smiles and support our mission by visiting www.starlightcanada.org, following us on Facebook, Instagram and Twitter, and subscribing to our YouTube channel.

The Ardene Foundation and Starlight Children’s Foundation™ Canada bring the comfort and fashion of the WARD + ROBES program to over 100 Canadian hospitals

TORONTO, ON - This holiday season, the Ardene Foundation, the dedicated charity organization of fashion retailer Ardene, has pledged to bring Starlight Children’s Foundation Canada’s globally recognized WARD + ROBES program to over 100 hospitals across Canada. The Starlight Children’s Foundation is a non-profit dedicated to creating priceless smiles and memories to seriously ill children and their families. Its WARD + ROBES program is an initiative that provides stylish and unique hospital gowns to sick children, helping them feel more empowered while in the hospital.

The WARD + ROBES gowns, designed by Toronto fashion house Notion Mfg., are 100% Canadian-made, with fabric that exceeds hospital grade standards. Design features include pockets for monitors, four ties for full back coverage and access areas for IVs and ports. With over 20 ever-changing unique designs, the WARD + ROBES gowns are fashioned to cater to a variety of interests for hospitalized teens, one of the most underserved patient populations.

In 2016, Starlight Canada began offering WARD + ROBES to the Children’s Hospital of Eastern Ontario in partnership with Rethink Canada. This year, Ardene Foundation’s significant contribution to the program will make the gowns available in hospitals across all 10 Canadian provinces, just in time for the holidays.

“The holidays are often seen as a time of celebration and cheer, however many of our Starlight children will be spending them within the confines of a hospital room, fearful for what the future may bring,” says Starlight Canada executive director Brian Bringolf. “WARD + ROBES help seriously ill children regain a sense of identity during uncertain times. Through the generous support of the Ardene Foundation, our Starlight kids can find a reason to smile through a particularly difficult and isolating hospitalization period.”

“Ardene and Starlight have worked together for several years, and we continue to be proud of our ongoing partnership. The [Ardene] Foundation’s goal is to fuel the dreams of future generations and shape a better world. By supporting the WARD + ROBES program, we hope to inspire a sense of confidence, joy, and hope for children and teens in need.” says Ardene Foundation Director Mark Dervishian.

Over the past five years, the Ardene Foundation has contributed over a million dollars for Starlight Canada’s in and out-of-hospital programming. Along with being the National Sponsor of Starlight Canada’s WARD + ROBES, Ardene annually sponsors a number of other Starlight initiatives including: the Starlight/Ardene Room at Montreal Children’s Hospital (a beautifully designed and fun-filled playroom, created to get kids through long, boring and scary hospital stays); Great Escapes Wishes (a variety of exclusive events, including screenings, harbour cruises, holiday parties, sporting events, picnics and more); Fun Centers (Internet-ready, sanitized, mobile entertainment units featuring a flat-screen, gaming system and digital games and movies for all ages) and fundraising events such as the Starlight Gala, Ski-A-Thon and Tea & Tiaras.

Also over the month of December, Ardene is conducting a nation-wide, in-store fundraising campaign, in which holiday shoppers can donate $1 at checkout to Starlight Canada’s WARD + ROBES program. To help support Ardene in their pledge to bring happiness to hospitalized children this holiday season, make a donation at one of their 300 Canadian locations: https://www.ardene.com/ca/en/stores/

About Starlight Children’s Foundation Canada

Starlight Children’s Foundation® Canada does what no medicine can do: create priceless smiles and memories for seriously ill children and their families. For over 30 years, Starlight Canada has been spreading joy to sick kids across the country through a unique blend of hospital to home programs designed for the whole family. With your help, together we can create more magic in-hospital, grant more wishes out-of-hospital and spread more sparkles across Canada!

You can keep up to date with Starlight smiles and support our mission by visiting www.starlightcanada.org, following us on Facebook, Instagram and Twitter, and subscribing to our YouTube channel.

About Ardene

Ardene is the ultimate value fashion destination in North America and beyond. With 350+ stores in Canada, an expanding international presence, and a growing e-commerce business at ardene.com, the company is inspired by the ever-changing world of its customers. Ardene believes that fashion shouldn’t be exclusive or intimidating – it should be real, and it should be celebrated with youthful confidence and fearless enthusiasm. The company’s mission is to connect with customers by offering unique and inspiring fashion experiences at the best prices.

About Ardene Foundation

The Ardene Foundation is Ardene’s dedicated charity organization, committed to community initiatives and social responsibility. The Foundation’s mission is to inspire meaningful change in the realms of empowerment, poverty, education, and health by leveraging the strength of the Ardene community. Their ultimate goal is to make a positive local and global impact that improves lives and fuels the dreams of future generations.

Learn more about The Ardene Foundation by visiting www.ardenefoundation.org.

The annual event commemorating and celebrating the lives of those who have passed from AIDS and AIDS related illnesses will take place at Barbara Hall Park on June 18, 2019 at 9 p.m. 

TORONTO, ON (May 22, 2019) – When sundown hits on Tuesday, June 18, 2019, hundreds of LGBTTIQQ2S+ community members will gather at the 35th annual Toronto AIDS Candlelight Vigil in Barbara Hall Park (519 Church Street, Toronto) to honour the lives of those who have passed from AIDS or AIDS related illnesses, or have given their lives in the fight against HIV/AIDS. This year’s vigil theme, ‘Yesterday, Today and Tomorrow’ will provide a retrospective look back through time at the multitude of loss, journey and suffering in the HIV/AIDS movement, to innovate advocacy and activism.

“Each year, we come together to care, support and advocate for all communities affected by the virus,” says Karen Cohen, AIDS Vigil Committee of Toronto Co-Chair. “Since inception, the AIDS Candlelight Vigil has served as the annual community event for people living with HIV/AIDS, along with friends, family, allies and the broader communities to honour the lives lost to the disease and celebrate those who live with the virus.”

It is estimated that six people in Canada become newly infected with HIV everyday. Over 20,000+ people have been diagnosed with HIV in Toronto since 1985, and it is estimated that about 10,000+ people are currently living with HIV in Toronto.

This year’s vigil will be hosted by Amutha Samgam and Kerolos Saleib, and will include performances from drag artists Jezebel Bardot and Jade Elektra, Les Chiclettes’ Nathalie Nadon and spoken word artist Bryan Deresti. The event will close with a reading of the names of those who have passed from HIV/AIDS or AIDS related illnesses, followed by a candle lighting ceremony. The names read prior to the candle lighting ceremony will be engraved on the long-standing AIDS Memorial in the heart of Barbara Hall Park.

About Kerolos Saleib (Kero):

Kero was diagnosed with HIV in 2007, and after a long period of struggling with substance use and homelessness, he regained a strong sense of purpose after spending two years involved in local HIV and AIDS organizations in Kenya. From the time he moved back to North America until now, Kero has become a leading voice of change in LGBTQ Middle Eastern communities affected by HIV and AIDS. In 2012, Kero was recognized by the White House and the Historic Society of D.C. as one of the country’s heroes among 200 others, including the late Martin Luther King, Jr.

About Amutha Samgam:

Amutha is a member of Board of Directors for the Alliance for South Asian AIDS Prevention (ASAAP), Asian Community AIDS Services (ACAS), AIDS Committee of York Region (ACYR) and Myrmex Non-Profit Housing. Samgam also volunteers for the Teresa Group advisory board, providing much-needed support to people living with HIV and to those who are parenting children and youth living with and affected by HIV. In 2006, Amutha also worked as a Visa Entry Coordinator at the International AIDS Conference, to facilitate a hassle-free welcome for international delegates coming from countries where HIV is endemic.

About The Toronto Candlelight AIDS Vigil: 

The AIDS Candlelight Vigil is an open community event held annually at the AIDS Memorial to remember, honour and celebrate the people who have died of AIDS or AIDS related illnesses, or who have given their lives in the fight against HIV/AIDS. Every year, thousands of candles are lighted to honour and remember those who have died, and to encourage and support the tens of thousands of others who live with this disease every day.

The Vigil embraces diversity, accepting and respecting people of all cultures, faiths, traditions and communities. The Vigil welcomes all people who have been infected or affected by HIV/AIDS and embraces anyone who has experienced a loss or losses due to HIV/AIDS.

Facebook: https://www.facebook.com/AIDSVigilTor

Twitter: https://twitter.com/AIDSVigilTor
Instagram: https://www.instagram.com/aidsvigilto/
Hashtag: #AIDSVigil

For media accreditation, photos or interview requests, please contact: 

Cory Stewart | Embrace Disruption PR
p: 647.638.1586 | e: cory@embracedisruption.com

Grail Springs Retreat Centre for Wellbeing to offer new, unique and transformative travel experiences from February 9th – March 9th, 2019 in celebration of milestone anniversary

TORONTO, ON (January 22, 2019) – On the heels of their 25th anniversary, Grail Springs Retreat Centre for Wellbeing (2004 Bay Lake Road, Bancroft, Ontario) has once again been named winner of Canada’s Best Wellness Retreat for the third consecutive year, by the World Spa Awards, which acknowledge, reward and celebrate excellence across the rapidly evolving spa and wellness sector. In celebration of this milestone anniversary and award, the celebrated retreat announces Winter Spa Fest, a special offering for upcoming guests (outlined below), catering to the improvement of visitor’s physical, mental, emotional and spiritual wellbeing.

As a special thank you, during the period of February 9, 2019 to March 9, 2019, visitors of Grail Springs’ first ever Winter Spa Fest will receive  25th anniversary themed incentives such as 25% off all spa treatments, $25 spa tastings (anything from a back, neck and shoulder massage by the fire, a relaxing foot massage to Reiki), snowshoe excursions to their crystal outcrop meditation area, evening walks by lantern across the lake, campfires with Mayan hot chocolate chili and much more. The retreat will also be introducing their new aromatherapy product line ‘Grail Alchemy’ made from the beautiful waters of their spring-fed lake.

“25 years ago, during a blackout caused by a winter storm, we received our very first paying guests at what is now known as Grail Springs Retreat Centre for Wellbeing. The building was under construction and we were in the final phases of painting, tiling, putting in carpets and receiving deliveries of furniture,” says Founder & CEO, Grail Springs Retreat Centre for Wellbeing’s Madeleine Marentette. “At approximately 8 p.m., a convoy of lights were seen coming down our driveway. It was several Hydro One trucks and personnel looking for a place to lay their heads. All from out of town, they had heard there was a chance we could house them as all other accommodations were full. With only mattresses on the floor, they cared not. We scurried to find the new sheets, blankets and pillows (in the dark) and lo and behold made our first dollar. Grail Springs has been shining light in to people’s lives since the day it opened – during a blackout. I am so proud that Grail Springs has not only survived so much adversity and hardship itself, but is now a consistent and trusted lamp-stand for others who seek guidance in their health and wellbeing.”

Recognized for their educational component and specialized treatment processes such as the Cleanse and Energize Program and their signature Life Transformation Program, Grail Springs welcomes guests from all over the world to experience their healing alkaline waters, saunas, salt tubs and healing spa. From yoga, meditation and spiritual enrichment, to a full menu of healthy plant-based eating options, the full-service retreat offers cutting edge treatments, delivered by a dedicated staff of highly regarded coaches, instructors, healers and therapists.

Setting the retreat apart from others is their unique environment which boasts a vital spring-fed lake and meditation installations such as a labyrinth, volcanic ash healing bed, and a unique equine meditation experience. The group also worked with a professional Geomancer to optimize the rich deposits of minerals of the area. The property highlights the crystals and granite rocks which leads to a unique crystal outcrop meditation area.

No stranger to receiving accolades, Grail Springs will be adding their third World Spa award to an impressive list of recognition including Canadian Spa & Wellness Award Winner, Tripadvisor Traveler’s Choice Award, Tripadvisor Winner Certificate of Excellence and SpaFinder Best Body, Mind & Spirit Spa, among many others. With over 35% of guests returning annually for an average stay of 5 to 21 nights, Grail Springs has become a popular healing ritual for guests from around the globe.

To read more about Grail Springs Retreat Centre for Wellbeing, please visit their website at: http://www.grailsprings.com

About Grail Springs Retreat Centre for Wellbeing:

Located in the Mineral Capital of Canada, and the oldest exposed rock in the world, Grail Springs is close enough for an easy drive from Toronto International Airport, yet far enough to feel you have escaped to another world. With hundreds of acres of pristine forest, walking trails, crystal outcrop, abundant wildlife, meditation gardens and a curative spring-fed lake, individuals are inspired by the stunning natural beauty and are recharged by the potent healing environment that supports them.

Website: https://www.grailsprings.com/

Twitter: https://twitter.com/grailsprings

Facebook: https://www.facebook.com/GrailSpringsWellnessRetreat

YouTube: https://www.youtube.com/user/MadeleineGrail

Instagram: https://www.instagram.com/grailspringswellnessretreat/

For photos, interviews, media requests and additional information, please contact:

Cory Stewart, EDPR, email: cory@embracedisruption.com, phone: 647.638.1586

TORONTO, ON (November 13, 2018) — Selecting the perfect gift for families with newborns just got easier: Baby Dove is excited to announce that Canadians are now able to order personalized baby care products for friends, family and loved ones through their new microsite, MyBabyDove.ca. The thoughtfully designed two product gift set contains a bottle of Baby Dove Rich Moisture Tip-to-Toe Wash (384ml) and Baby Dove Rich Moisture Lotion (384ml) and can be customized to include any baby’s name on its packaging. The set is exclusively available online and retails for $29.99 including standard shipping.

“Our hope is to provide our customers with creative gift-giving options for their friends, family and loved ones throughout the holiday season and beyond,” says Andrew Dawson, Associate Brand Manager, Baby Dove. “A perfect offering for any occasion, the My Baby Dove gift set is a unique way to send love and care to families from coast-to-coast.”

The Baby Dove range has been specially created with caring baby products that go beyond mildness to replenish essential moisture and nutrients – keeping baby’s skin soft and moisturized. Created with no dyes, parabens, phthalates or sulphates, Baby Dove is made with 100% skin-natural nutrients and is PETA-Certified Cruelty-Free.

To purchase a My Baby Dove gift set, customers can visit MyBabyDove.ca and enter in any baby name along with a personal message. The gift set can be shipped to any address in Canada and retails for $29.99 and includes shipping and handling.

About Dove: 

Dove®, manufactured by Unilever, is the No. 1 personal wash brand nationwide. One in every three households uses a Dove® product, which includes beauty bars, body washes, face care, anti-perspirant/deodorants, body mists, hair care, styling aids. It also includes Dove® Men+Care™, developed specially for men, and Baby Dove®, developed specially for babies.  Dove® is available nationwide in food, drug and mass outlet stores.

For more information, photo or interview requests, please contact: 

Cory Stewart, Embrace Disruption PR, c: 647.638.1586, e: cory@embracedisruption.com

Starlight Children’s Foundation® Canada and Toys”R”Us, Canada will gift shopping sprees to over 10 seriously ill Canadian children to help them create much-needed positive memories away from the hospital.

WINDSOR, ON (November 8, 2018)- On November 20, 2018, Toys”R”Us, Canada in partnership with Starlight Children’s Foundation Canada, will provide eleven-year-old Colby, who was diagnosed with Ehlers-Danlos Syndrome (a connective tissue disorder) and suspected dysautonomia (a disorder that affects the autonomic nervous system), with a 3-Minute Dash shopping spree at a Windsor Toys”R”Us (3039 Howard Avenue, Windsor, Ontario, N8X 3T9). Starting at 7:00 a.m., Colby will have the chance to race through the store with his family and fill shopping carts with as many free toys as possible within a three-minute timeframe. The annual 3-Minute Dash program was designed to provide seriously ill children with much-needed positive memories away from the hospital.

More about Colby

Colby has been struggling with his health from the young age of just 18 months old. Through his many symptoms, including low oxygen saturation, Bradycardia, Tachycardia, chronic pain, and cyanosis, doctors have had a hard time determining his many possible conditions. With the diagnosis of Ehlers-Danlos Syndrome just two years ago and a suspected dysautonomia diagnosis on the way, Colby and his family are doing their best to remain positive and embrace the fun moments in life. A big fan of the outdoors, Colby is looking forward to getting a new scooter and drone during his 3-Minute Dash.

The 3-Minute Dash program is donated by Toys”R”Us, Canada as part of their long-standing partnership with Starlight Canada and has been expanded to gift over 10 Canadian families with shopping sprees in Ottawa, Barrie and Toronto in Ontario; Langley and Kamloops in British Columbia; Edmonton, Alberta; Pembina, Manitoba; Regina, Saskatchewan; Laval and Lasalle in Montreal and St. John’s, Newfoundland. For the past five years, dash recipients have been randomly selected as part of an internal Starlight Canada contest, in which families are asked to share the details of their child’s care journey and submit them to their local Starlight programs coordinator for entry.

“On a day-to-day basis, we witness the bravery, strength and struggles that seriously ill children and their families face,” says Starlight executive director, Brian Bringolf. “Throughout the course of the calendar year, Starlight aims to provide distractive programming to make children smile and help families cope. We are beyond thrilled to have generous partners in Toys”R”Us and Babies”R”Us, who have helped us create initiatives like the 3-Minute Dash for our very deserving Starlight families.”

Over the past 20 years, Toys”R”Us and Babies”R”Us Canada have been and continue to be one of Starlight’s most involved and valued partners. Through in-store and online campaigns, 3-Minute Dashes, Presenting Sponsor of the Starlight Gala and donations to in and out-of-hospital programs, they have donated an incredible $19 million to Starlight and are extraordinary advocates of Starlight’s cause.

“We are proud to partner with Starlight and are delighted to bring 13 Starlight Dashes to communities across Canada this year,” says Melanie Teed-Murch, President, Toys”R”Us Canada. “At Toys”R”Us Canada, we believe that play is a right and we will champion the power of play for children across the country.  Play inspires endless possibilities of fun, imagination and wonder and for the families who take part in the shopping sprees, the Dashes offer their children much needed moments of playful escape on their journey.”

This year, in addition to the 3-Minute Dash, Toys”R”Us has made a commitment to sponsor several Starlight Canada initiatives including: 

• 85 Hospital Grants - Monetary funding to support distractive entertainment for hospitalized children.
• 10,500 ER Admit Kits - A variety of care products for children and parents during unexpected hospital stays.
• 7,000 Baby & Toddler Fun Kits - Cuddly toys and games to distract very young children during unpleasant hospital stays.
• Baby Resources for Hospitals Program – Supplying easy to sanitize crib mobiles and activity centers along with special infant seats to cover 100 Neonatal Intensive Care Units (NICU) and Pediatric Intensive Care Units (PICU) across Canada.

For more information, media accreditation to attend dashes, photos or interview requests, please contact:

Cory Stewart, Embrace Disruption PR | cory@embracedisruption.com, 647.638.1586

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation® Canada brightens the lives of seriously ill Canadian children and their families by bringing them joy, laughter and relief. For close to 30 years, Starlight Canada has spread millions of smiles to sick kids through a unique blend of family-centered programs and services from hospital to home. With your help, more kids and families will benefit from receiving a Starlight Comfort Kit in-hospital or relaxing at a Starlight Day Brightener out-of-hospital.

Support Starlight Canada’s work by visiting www.starlightcanada.org and by following Starlight on Facebook, Instagram and Twitter and subscribing to our YouTube channel.

Hashtag: #StarDash

About Toys”R”Us, Canada:

Since 1984, Toys“R”Us Canada has been Canada’s leading dedicated specialty retailer of toys and baby products.  As Canada’s trend authority in toys and baby products, the company brings national brands, exclusive products, innovative loyalty programs and unique partnerships to Canadians at its 82 stores across Canada and through its e-commerce sites Toysrus.ca and Babiesrus.ca.  Committed to giving back to our communities, we focus our charity efforts on supporting children and their families whether enhancing resources and services, helping development through play or offering distraction and encouragement to seriously ill children.  Toys”R”Us Canada is a subsidiary of Fairfax Financial Holdings Limited.  For store locations and convenient online shopping, visit www.toysrus.ca and www.babiesrus.ca.

Strategy and channel enablement firm drives unique campaign to strengthen online consumer purchase experience.

TORONTO, ON (November 7, 2018) — With the holiday season rapidly approaching, Nexus Commerce (a Toronto-based e-commerce strategy and channel enablement firm), has teamed up with Unilever Canada to introduce a direct-to-consumer campaign for a selection of the company’s Baby Dove products. The campaign, titled My Baby Dove (mybabydove.ca), directs customers to a branded microsite, where they can create personalized Baby Dove products, and have them delivered directly to their home. The direct-to-consumer (D2C) approach aims to add new revenue streams, strengthen the relationship between consumer and brand, and provide unique product offerings to Canadian customers.

The e-commerce market is booming in Canada, with revenue amounting to over 38.74 billion CAD in 2017, and projections suggesting it will reach almost 55.78 billion CAD by 2021. Throughout the last decade, Amazon has dominated the e-commerce marketplace and has even introduced its own line of private label brands. However, emerging D2C companies like Casper Mattress and Dollar Shave Club are disrupting this space with their unique approach to selling product. Not only are direct-to-consumer brands growing fast, but also operating more efficiently, using infrastructure to grow and connect more meaningfully to their customers.

Direct-to-consumer channels are now being used in many different product categories. Large brands like Nike have reported that D2C retail and digital are accounting for 70% of their overall sales growth. With higher product gross margins than that of e-commerce, along with the increased ability for data retention and satisfying customer experiences, D2C is quickly becoming an attractive option for Canadian companies. This evident shift in focus was a driving factor for Mudit Rawat and Stephen Tallevi when developing Nexus Commerce, a consulting firm that assists in providing D2C strategies and solutions to their clients.

“Building and managing a direct-to-consumer e-commerce channel is complicated,” says founder Stephen Tallevi. “Brands need to assign dedicated internal resources, deal with multiple technologies, fulfilment and last mile vendors, not to mention provide 24/7 customer support.”

“Our ultimate goal is to uncover new e-commerce revenue channels and build and strengthen consumers relationships with brands,” says founder Mudit Rawat. “Through direct-to-consumer initiatives, we’ve been able to help brands stay closer to customers: building deeper brand affinity and better e-commerce experiences.”

With over 20 years of experience, the Nexus Commerce team has worked with a number of popular brands including Ben & Jerry’s, Nescafé, Vaseline, Grocery Gateway and Delissio. Aside from My Baby Dove this year, some of the group’s recent D2C campaigns include personalized Vaseline lip tin delivery across Canada, a campaign that went viral and saw purchase conversion rates of over 20% (average rates are generally 1.5%-2.5%) and frozen apple blossom home and office deliveries through the Ontario-based apple farm, Chudleigh’s.

Nexus Commerce continues to provide direct-to-consumer solutions to many of Canada’s top brands. To learn more about Nexus Commerce and their services, visit https://www.nexuscommerce.co.

For more information, photo or interview requests, please contact: 

Cory Stewart, Embrace Disruption PR, c: 647.638.1586, e: cory@embracedisruption.com

About Nexus Commerce:

Nexus Commerce builds and manages direct-to-consumer (D2C) channels for CPG brands. Our agility and flexibility to work within and around existing CPG processes ensures that projects are launched with speed and on budget. From strategy formulation to customer insights to product fulfillment, Nexus Commerce’s integrated approach delivers D2C capabilities to any brand entering or looking to grow further within the D2C market. Find out more about Nexus Commerce at NexusCommerce.co

Organization partners with Toys”R”Us Canada for 10th consecutive year to allow a Starlight child the chance to make her toy dream come true.

TORONTO, ON (October 24, 2018) - Starlight Children’s Foundation Canada, in partnership with Toys“R”Us Canada, is proud to announce the release of their 10th Anniversary Limited Edition Collectible Bear, designed by five-year-old Starlight child Ella. Celebrating a decade-long collaboration between Starlight children and Toys”R”Us, this year’s bear “Sparkles” will be available both online and in-store across the country, with proceeds going directly towards brightening the lives of seriously ill children and their families.

About the designer, Ella 

Before birth, Ella was diagnosed with transposition of the great arteries (a congenital heart defect) and developed increased blood pressure in the heart-to-lung system at only six months old. This adorable little girl has already received a donor artery, undergone nine heart surgeries, and until this summer, was connected to oxygen around the clock (requiring her to constantly be careful of tubing, particularly when playing with her big brother Cameron).

About the bear, Sparkles

Despite challenges in her life, Ella can always be found with a big smile on her face, which is why she requested that Sparkles must have a big smile too! Ella wanted Sparkles to have an embroidered heart on his chest (to represent her journey as a “heart kid”), along with gold, glittery feet (her favourite colour). Beyond Sparkle’s appearance, Ella says Sparkles can fly, and his favourite food is chicken and fries. He also gives GREAT hugs!

“At Starlight, we believe no illness should ever get in the way of having fun,” says Starlight Canada Executive Director Brian Bringolf. “Looking back at a decade of these courageous Starlight Bear kids, we feel privileged to share their stories and thankful to our long-time partners at Toys”R”Us Canada for making this initiative happen year after year.”

Starlight Canada and Toys”R”Us Canada have been partners for 20 years. Through the support of their amazing team members and customers, Toys”R”Us Canada has raised over $19 million dollars for Starlight.

Starlight Children’s Foundation Canada’s 10th anniversary collectible bear “Sparkles” retails for $19.99 and is available in Toys”R”Us and Babies”R”Us stores across Canada and online at http://bit.ly/sparklesbear.

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation® Canada brightens the lives of seriously ill Canadian children and their families by bringing them joy, laughter and relief. For close to 30 years, Starlight Canada has spread millions of smiles to sick kids through a unique blend of family-centered programs and services from hospital to home. With your help, more kids and families will benefit from receiving a Starlight Comfort Kit in-hospital or relaxing at a Starlight Day Brightener out-of-hospital.

Support Starlight Canada’s work by visiting www.starlightcanada.org and by following Starlight on Facebook, Instagram and Twitter and subscribing to our YouTube channel.

Hashtag: #SparklesBear

About Toys”R”Us Canada:

Since 1984, Toys”R”Us Canada has been Canada’s leading dedicated specialty retailer of toys and baby products.  As Canada’s trend authority in toys and baby products, the company brings national brands, exclusive products, innovative loyalty programs and unique partnerships to Canadians at its 82 stores across Canada and through its e-commerce sites Toysrus.ca and Babiesrus.ca.  Committed to giving back to our communities, we focus our charity efforts on supporting children and their families whether enhancing resources and services, helping development through play or offering distraction and encouragement to seriously ill children. Toys”R”Us Canada is a subsidiary of Fairfax Financial Holdings Limited.  For store locations and convenient online shopping, visit www.toysrus.ca and www.babiesrus.ca.

For additional photos or interview requests, please contact:

Cory Stewart | Embrace Disruption PR 

p: 647.638.1586 | e: cory@embracedisruption.com

Starlight Children’s Foundation® Canada and Toys”R”Us, Canada will gift shopping sprees to over 10 seriously ill Canadian children to help them create much-needed positive memories away from the hospital.

OTTAWA, ON (October 22, 2018) - On October 29, 2018, Toys”R”Us, Canada in partnership with Starlight Children’s Foundation Canada will provide nine-year-old Sam, who was diagnosed with acute lymphoblastic leukemia in 2017, with a 3-Minute Dash shopping spree at an Ottawa Toys”R”Us (St. Laurent Shopping Centre, 1200 St. Laurent, Ottawa, Ontario, K1K 3B8). Starting at 7:00 a.m., Sam will have the chance to race through the store with his family and fill shopping carts with as many free toys as possible within a three-minute timeframe. The annual 3-Minute Dash program was designed to   provide seriously ill children with much-needed positive memories away from the hospital.

More about Sam

Little Sam first became ill right before his eighth birthday last year. He’s had months of difficult treatment to endure, including tough medications and dreaded needles; but can still be found with a big smile on his face. A big fan of Teenage Mutant Ninja Turtles and Star Wars, Sam sets his eyes on not only toys for himself, but plans to pick up a few extra toys to share with children in need. With his ninth birthday having just passed, Sam is poised to have a very memorable birthday this year, this time outside of the hospital.

The 3-Minute Dash program is donated by Toys”R”Us, Canada as part of their long-standing partnership with Starlight Canada and has been expanded to gift 10 Canadian families with shopping sprees in Barrie and Toronto in Ontario; Langley and Kamloops in British Columbia; Edmonton, Alberta; Pembina, Manitoba; Regina, Saskatchewan; Laval and Lasalle in Montreal and St. John’s, Newfoundland. For the past five years, dash recipients have been randomly selected as part of an internal Starlight Canada contest, in which families are asked to share the details of their child’s care journey and submit them to their local Starlight programs coordinator for entry.

“On a day-to-day basis, we witness the bravery, strength and struggles that seriously ill children and their families face,” says Starlight executive director, Brian Bringolf. “Throughout the course of the calendar year, Starlight aims to provide distractive programming to make children smile and help families cope. We are beyond thrilled to have generous partners in Toys”R”Us and Babies”R”Us, who have helped us create initiatives like the 3-Minute Dash for our very deserving Starlight families.”

Over the past 20 years, Toys”R”Us and Babies”R”Us Canada have been and continue to be one of Starlight’s most involved and valued partners. Through in-store and online campaigns, 3-Minute Dashes, Presenting Sponsor of the Starlight Gala and donations to in and out-of-hospital programs, they have donated an incredible $19 million to Starlight and are extraordinary advocates of Starlight’s cause.

“We are proud to partner with Starlight and are delighted to bring 10 Starlight Dashes to communities across Canada this year,” says Melanie Teed-Murch, President, Toys”R”Us Canada. “At Toys”R”Us Canada, we believe that play is a right and we will champion the power of play for children across the country.  Play inspires endless possibilities of fun, imagination and wonder and for the families who take part in the shopping sprees, the Dashes offer their children much needed moments of playful escape on their journey.”

This year, in addition to the 3-Minute Dash, Toys”R”Us has made a commitment to sponsor several Starlight Canada initiatives including: 

• 85 Hospital Grants - Monetary funding to support distractive entertainment for hospitalized children.
• 10,500 ER Admit Kits - A variety of care products for children and parents during unexpected hospital stays.
• 7,000 Baby & Toddler Fun Kits - Cuddly toys and games to distract very young children during unpleasant hospital stays.
• Baby Resources for Hospitals Program – Supplying easy to sanitize crib mobiles and activity centers along with special infant seats to cover 100 Neonatal Intensive Care Units (NICU) and Pediatric Intensive Care Units (PICU) across Canada.

For more information, media accreditation to attend dashes, photos or interview requests, please contact:

Cory Stewart, Embrace Disruption PR | cory@embracedisruption.com, 647.638.1586

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation® Canada brightens the lives of seriously ill Canadian children and their families by bringing them joy, laughter and relief. For close to 30 years, Starlight Canada has spread millions of smiles to sick kids through a unique blend of family-centered programs and services from hospital to home. With your help, more kids and families will benefit from receiving a Starlight Comfort Kit in-hospital or relaxing at a Starlight Day Brightener out-of-hospital.

Support Starlight Canada’s work by visiting www.starlightcanada.org and by following Starlight on Facebook, Instagram and Twitter and subscribing to our YouTube channel.

Hashtag: #StarDash

About Toys”R”Us, Canada:

Since 1984, Toys“R”Us Canada has been Canada’s leading dedicated specialty retailer of toys and baby products.  As Canada’s trend authority in toys and baby products, the company brings national brands, exclusive products, innovative loyalty programs and unique partnerships to Canadians at its 82 stores across Canada and through its e-commerce sites Toysrus.ca and Babiesrus.ca.  Committed to giving back to our communities, we focus our charity efforts on supporting children and their families whether enhancing resources and services, helping development through play or offering distraction and encouragement to seriously ill children.  Toys”R”Us Canada is a subsidiary of Fairfax Financial Holdings Limited.  For store locations and convenient online shopping, visit www.toysrus.ca and www.babiesrus.ca.

100% of the campaign funds raised will go towards brightening the lives of seriously ill Durham Region children.

TORONTO, ON (September 13, 2018) – Beginning September 17th, citizens of Durham Region will be bursting with smiles as Tim Hortons kicks off their delectable annual #SmileCookie campaign. This year, Tim Hortons stores in the region have selected Starlight Children’s Foundation Canada as their official Smile Cookie partner. Starlight Canada is an organization that aims to brighten the lives of seriously ill children through a number of in and out-of-hospital programs.

This year, Starlight Canada will receive 100% of the Smile Cookie sales to fund programs in the Durham region, much like those provided to Starlight alumni ambassador and Durham resident, Emily. Emily was born with Spinda Bifida, a severe birth defect of the spine that has affected all aspects of her life. Throughout her journey, Emily has endured nine surgeries, fifteen invasive procedures and is constantly battling infections. At the age of 11, Emily was enrolled with Starlight Children’s Foundation and received a very special wish: a trip to Disney!

“Starlight has done an amazing job at keeping a smile on my face, and has had such a huge impact on my life,” says Emily. “My hope is that on the week of September 17, the generous people of Durham will make many trips to their local Tim Hortons and purchase a cookie to support Starlight and our community.”

“We are honoured and very thankful to be selected as the Durham Region official Tim Hortons Smile Cookie partner,” says Vice President of Development (and Durham resident), Trevor Dicaire, Starlight Canada. “Throughout the entirety of this week; when you get a smile, you’ll give a smile to thousands of seriously ill children.”

Funds raised this year will bring Fun Centers (mobile entertainment units featuring a flat screen television and a Nintendo Wii U gaming system preloaded with a wide variety of games), Comfort Kits (kits packed with a range of entertainment and distraction activities), Great Escapes (movie screenings, harbour cruises, holiday parties, sporting events and picnics), Day Brighteners (tickets to a concert, sporting event, museum and attractions) and Wishes directly to sick children in Durham.

From September 17th to 23rd, those living in Ajax, Bowmanville, Courtice, Newcastle, Orono, Oshawa, Pickering, Port Perry, Uxbridge and Whitby can support Starlight by dropping in to their local Tim Horton’s to purchase a Smile Cookie for $1.00.

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation® Canada brightens the lives of seriously ill Canadian children and their families by bringing them joy, laughter and relief. For close to 30 years, Starlight Canada has spread millions of smiles to sick kids through a unique blend of family-centered programs and services from hospital to home. With your help, more kids and families will benefit from receiving a Starlight Comfort Kit in-hospital or relaxing at a Starlight Day Brightener out-of-hospital.

Support Starlight Canada’s work by visiting www.starlightcanada.org and by following Starlight on Facebook, Instagram and Twitter and subscribing to our YouTube channel.

Hashtag: #SmileCookie

About Tim Hortons®:

Tim Hortons®, part of Restaurant Brands International, is one of North America’s largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of guest tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. Tim Hortons has more than 4,700 system wide restaurants located in Canada, the United States and around the world. More information about the company is available at www.timhortons.com.

For additional photos or interview requests, please contact:

Cory Stewart | Embrace Disruption PR 

p: 647.638.1586 | e: cory@embracedisruption.com

Award-winning musician addresses the subject of mental health with September 12 release, “Break The Silence”.

TORONTO, ON (August 21, 2018) – Award-winning Canadian electropop artist Velvet Code is thrilled to announce the September 12, 2018 release of his highly-anticipated first single “Break The Silence”, from his upcoming sophomore album. Collaborating with industry legend Wendy Starland (the woman responsible for developing and discovering Lady Gaga), “Break The Silence” is being billed as a confident follow-up to Code’s previously acclaimed work, which has been featured on hit television shows such as Jersey Shore and The Hills.

Fresh from signing with the revolutionary AWAL/Kobalt label (representing artists like David Guetta and R3HAB), Velvet’s new single aims to shine light on the pressing issue of mental health. Throughout his career, the openly gay musician has dealt with varying degrees of depression and anxiety, and hopes that messages in his Freddy Mercury, Depeche Mode and Imagine Dragons influenced music will help listeners going through difficult times.

“With this new single and album, I’ve reached deep into my soul to expose the truth about my life over the last number of years,” says Velvet. “When writing Break The Silence, I was dealing with issues surrounding my own self-worth — resulting in this release being the most brutally honest version of me. I hope that listeners can relate, gain clarity, and realize that they are not alone in their struggles.”

“Velvet Code combines the influences of infectious melodies from the 80’s with a modern edge,” says Wendy Starland. “There’s an awesome fan base waiting to sing along with these songs from the soul. Velvet Code is all heart.”

No stranger to main-stream media, Velvet Code has been praised by the likes of Perez Hilton, Pop Justice, and Digital Spy (among many others), and has toured with popular electropunk band Mindless Self Indulgence. When writing his debut album “Black.Blue.Blind”, Velvet worked with legendary producer Mark Saunders (Shiny Toy Guns, Erasure, The Cure) and received the “Dance/Electronica – Song of the Year” award for his song “Say You Love Me” at the 8th Annual Independent Music Awards.

In 2013, Velvet released “Get Outta My House”, which appeared on the Billboard Dance music charts for 15 weeks and peaked at #19. The single also spent 10 weeks on the UK Music Week Upfront Club Charts where it peaked at #3. Since 2013, Velvet has spent his time working on his follow up to “Black.Blue.Blind”, while also writing songs for other prominent artists.

Fans can expect a full-length album entitled “Dreams and Nightmares” from Velvet Code this fall. The album is a collection of real-life stories from Velvet’s personal experiences over the past five years.

“My hope is that people can relate to this album in some way, to know that we all struggle, but it’s never hopeless, and then in that moment, forget about their problems and just hit the dance floor,” says Velvet Code

‘Break The Silence’ will be available on all major music platforms beginning September 12, 2018, including Spotify, iTunes, Apple Music, Google Play/YouTube, Amazon, Pandora, Deezer, Tidal, iHeartRadio, ClaroMusica, Saavn, MediaNet, and Shazam.

About Velvet Code:

Velvet Code is a Canadian electropop artist, known for his heavy 80’s musical influences and addictive dance floor tracks. A fixture on the Billboard, Dance and Club charts, the award-winning musician released his debut album ‘Black.Blue.Blind.’ in 2007. His sophomore album ‘Dreams and Nightmares’ is due to be released this fall.

Website: http://www.velvetcode.com

Facebook: https://www.facebook.com/velvetcodeofficial/

Twitter: https://twitter.com/velvetcodemusic

Instagram: http://instagram.com/velvetcodeofficial

YouTube: https://www.youtube.com/user/velvetcodeworld

Spotify: https://open.spotify.com/artist/7EZWiujk2DXkuWUsSaUCKd

iTunes: https://itunes.apple.com/bw/artist/velvet-code/272489221

Apple Music: https://itunes.apple.com/us/artist/velvet-code/272489221

Deezer: https://www.deezer.com/artist/68898

About Wendy Starland:

Wendy Starland discovered & developed Lady Gaga, was honoured by the Songwriter’s Hall Of Fame, contributed to Grammy nominated on Moby’s album Last Night, and was named VH1’s “Best Emerging Artist.” She is also a featured judge on the #1 hit TV show in France, Les Anges, which is in its 10th season. With over 100 songs licensed, Starland has worked and performed with Lady Gaga, Moby, Snoop Dogg, Wu Tang Clan, Billy Ray Cyrus, Capone, Apl.de.Ap of the Black Eyed Peas, Steve Aoki, Sheryl Crow, Jack White, ACO Val Vibrata Symphony Orchestra conducted by Maestro Luisella Chiarini, MTV, VH1, NBC, ABC, E!, CBS, and FOX.

Renowned Bancroft-based retreat will showcase world-class speakers, advocates and workshops at unique event this summer

TORONTO, ON (June 21, 2018) – This July 13th to 15th, Grail Springs Retreat Centre for Wellbeing (2004 Bay Lake Road, Bancroft, Ontario) will play host to the ground-breaking women’s festival and conference, #WeAreTheChange. Hosted by Grail Springs founder Madeleine Marentette and MC’d by award-winning comedian Carla Collins, the event aims to help women define, shape and lead meaningful social change in people, animals and the planet. Featuring an all-star group of workshops and speakers, the event will also feature an outdoor spa, morning yoga, an evening sound bath concert, opening and closing ceremonies, music, drumming, an evening forest illumination walk, and many more activities.

For just over 24 years, Grail Springs has been dedicated to improving the physical, mental, emotional and spiritual well-being of their guests. Located across one hundred acres in the heart of the Canadian Shield, #WeAreTheChange will provide attendees with a restorative and rejuvenating agenda, brimming with activities geared to defining and shaping a better future for themselves and others.

Speakers and workshop leaders at this year’s #WeAreTheChange will include: Christine Luckasavitch, Algonquin Anishinaabekwe of the Crane Clan; Evita Ochel, The Healthytarian; Dr. Zoe Lumiere, Allowing Love; Sara Bingham, Women’s March Canada; Jennifer Love, One More Woman Movement; Theresa Laurico, Socialight Canada; Joanne McArthur, WEAnimals; Vera Lopez, Spirits of the Earth; Helga Soley Vidars, Eagle Women Global; Nancy Peckford, Equal Voice Canada; Brigitte Breau and Marketa Schusterova, Sea Shepherd; Sarah Buchanan, Environmental Defense Canada and Cathy Mines, United Hearts of Allies.

In addition to the speakers and workshops, conference members will enjoy a Shamanic Sound Meditation (designed to induce a deep state of relaxation and healing for the mind, body and spirit), outdoor yoga, a luxurious and relaxing mud bake, a traditional indigenous water ceremony and a healing forest illumination walk.

“With movements like #MeToo and #TimesUp, 2018 has been a year of great change and progress for women across the globe,” says Founder & CEO, Grail Springs Retreat Centre for Wellbeing’s Madeleine Marentette. “At Grail Springs, we strive to provide a sanctuary for individuals to improve their lives. We are very much looking forward to connecting with women from all walks of life at #WeAreTheChange, helping them to make a meaningful impact and inspire change within their many different communities.”

Recently recognized as Canada’s Best Wellness Retreat by the World Spa Awards, Grail Springs is known for their educational and specialized treatment processes. The centre welcomes guests year-round from all over the world to experience their healing alkaline waters, saunas, salt tubs and a state-of-the-art spa.

Tickets for this year’s #WeAreTheChange festival and conference start at $75 and can be purchased at http://www.grailsprings.com/festival-and-conference.

About Grail Springs Retreat Centre for Wellbeing:

Located in the Mineral Capital of Canada, and the oldest exposed rock in the world, Grail Springs is close enough for an easy drive from Toronto International Airport, yet far enough to feel you have escaped to another world. With hundreds of acres of pristine forest, walking trails, crystal outcrop, abundant wildlife, meditation gardens and a curative spring-fed lake, individuals are inspired by the stunning natural beauty and are recharged by the potent healing environment that supports them.

Website: https://www.grailsprings.com/

Twitter: https://twitter.com/grailsprings

Facebook: https://www.facebook.com/GrailSpringsWellnessRetreat

YouTube: https://www.youtube.com/user/MadeleineGrail

Instagram: https://www.instagram.com/grailspringswellnessretreat/

For photos, interviews, media requests and additional information, please contact:

Cory Stewart, EDPR, email: cory@embracedisruption.com, phone: 647.638.1586

Starlight Children’s Foundation® Canada and Toys”R”Us (Canada) Ltd. will gift shopping sprees to 10 seriously ill Canadian children to help them create much-needed positive memories away from the hospital.

WINNIPEG, MB (June 20, 2018)- On Tuesday, July 24, 2018, Toys”R”Us Canada in partnership with Starlight Children’s Foundation Canada will provide nine-year-old Conner, who suffers from cystic fibrosis, with a 3-Minute Dash shopping spree at a local  Toys”R”Us store (1910 Pembina Hwy, Winnipeg, MB, R3T 4S5). Starting at 7:00 a.m., Conner will have the chance to race through the store with his family and fill shopping carts with as many free toys as possible within a three-minute timeframe. The annual 3-Minute Dash program was designed to provide seriously ill children with much-needed positive memories away from the hospital.

More about Conner

Conner is a spirited nine-year-old boy (turning 10 on August 7), who loves video gaming, bike and scooter riding and playing soccer. After countless hours spent in hospital, at both visits and check-ups, Conner is thrilled to have won this year’s Winnipeg dash. He hopes to pick up a PS4 and a bluetooth speaker while navigating the store on July 24.

The 3-Minute Dash program is donated by Toys”R”Us Canada as part of their long-standing partnership with Starlight Canada and has been expanded to gift 10 Canadian families with shopping sprees in Barrie and Toronto in Ontario; Langley and Kamloops in British Columbia; Edmonton, Alberta; Pembina, Manitoba; Regina, Saskatchewan; Laval and Lasalle in Montreal and St. John’s, Newfoundland. For the past five years, dash recipients have been randomly selected as part of an internal Starlight Canada contest, in which families are asked to share the details of their child’s care journey and submit them to their local Starlight programs coordinator for entry.

“On a day-to-day basis, we witness the bravery, strength and struggles that seriously ill children and their families face,” says Starlight executive director, Brian Bringolf. “Throughout the course of the calendar year, Starlight aims to provide distractive programming to make children smile and help families cope. We are beyond thrilled to have generous partners in Toys”R”Us and Babies”R”Us, who have helped us create initiatives like the 3-Minute Dash for our very deserving Starlight families.”

Over the past 20 years, Toys”R”Us and Babies”R”Us Canada have been and continue to be one of Starlight’s most involved and valued partners. Through in-store and online campaigns, 3-Minute Dashes, Presenting Sponsor of the Starlight Gala and donations to in and out-of-hospital programs, they have donated an incredible $19 million to Starlight and are extraordinary advocates of Starlight’s cause.

“We are proud to partner with Starlight and are delighted to bring 10 Starlight Dashes to communities across Canada this year,” says Melanie Teed-Murch, President, Toys”R”Us Canada. “At Toys”R”Us Canada, we believe that play is a right and we will champion the power of play for children across the country.  Play inspires endless possibilities of fun, imagination and wonder and for the families who take part in the shopping sprees, the Dashes offer their children much needed moments of playful escape on their journey.”

This year, in addition to the 3-Minute Dash, Toys”R”Us has made a commitment to sponsor several Starlight Canada initiatives including: 

• 85 Hospital Grants - Monetary funding to support distractive entertainment for hospitalized children.
• 10,500 ER Admit Kits - A variety of care products for children and parents during unexpected hospital stays.
• 7,000 Baby & Toddler Fun Kits - Cuddly toys and games to distract very young children during unpleasant hospital stays.
• Baby Resources for Hospitals Program – Supplying easy to sanitize crib mobiles and activity centers along with special infant seats to cover 100 Neonatal Intensive Care Units (NICU) and Pediatric Intensive Care Units (PICU) across Canada.

For more information, media accreditation to attend dashes, photos or interview requests, please contact:

Cory Stewart, Embrace Disruption PR | cory@embracedisruption.com, 647.638.1586

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation® Canada brightens the lives of seriously ill Canadian children and their families by bringing them joy, laughter and relief. For close to 30 years, Starlight Canada has spread millions of smiles to sick kids through a unique blend of family-centered programs and services from hospital to home. With your help, more kids and families will benefit from receiving a Starlight Comfort Kit in-hospital or relaxing at a Starlight Day Brightener out-of-hospital.

Support Starlight Canada’s work by visiting www.starlightcanada.org and by following Starlight on Facebook, Instagram and Twitter and subscribing to our YouTube channel.

Hashtag: #StarDash

About Toys”R”Us, Canada:

Since 1983, Toys“R”Us Canada has been Canada’s leading dedicated specialty retailer of toys and baby products.  As Canada’s trend authority in toys and baby products, the company brings national brands, exclusive products, innovative loyalty programs and unique partnerships to Canadians at its 82 stores across Canada and through its e-commerce sites Toysrus.ca and Babiesrus.ca.  Committed to giving back to our communities, we focus our charity efforts on supporting children and their families whether enhancing resources and services, helping development through play or offering distraction and encouragement to seriously ill children.  Toys”R”Us Canada is a subsidiary of Fairfax Financial Holdings Limited.  For store locations and convenient online shopping, visit www.toysrus.ca and www.babiesrus.ca.

tarlight Children’s Foundation™ Canada and Toys”R”Us, Canada will gift shopping sprees to 10 seriously ill Canadian children to help them create much-needed positive memories away from the hospital.

VANCOUVER, B.C. (June 5, 2018)- This July, Toys”R”Us, Canada in partnership with Starlight Children’s Foundation Canada will provide nine-year-old Savanna from Kamloops (who suffers from Spastic Cerebral Palsy and Autism) and nine-year-old Charlie-Anne from Langley (who suffers from Spinal Muscular Atrophy Type 1) with a 3-Minute Dash shopping spree at their local Toys”R”Us stores. Both girls will have the chance to race through the store with their families and fill shopping carts with as many free toys as possible within a three-minute timeframe. The annual 3-Minute Dash program was designed to provide seriously ill children with much-needed positive memories away from the hospital.

The British Columbia 3-Minute Dash details are as follows:

• Kamloops, B.C.: July 9, 2018 at 7:00 a.m. for Savanna at Columbia Place (100-500 Notredame Drive)
• Langley, B.C.: July 10, 2018 at 7:00 a.m. for Charlie-Anne at Willowbrook Mall (19705 Fraser Highway)

About Savanna from Kamloops:

Nine-year-old Savanna is a smart, chatty, social, funny child, who was born with Spastic Cerebral Palsy. Throughout her journey, Savanna was diagnosed with brain damage, autism and now relies on a wheelchair for transportation. A fan of singing, playing musical instruments and watching America’s Next Top Model, Savanna can’t wait to pick up a karaoke machine at her July 9th dash!

About Charlie-Anne from Langley:

When Charlie was just 6 months old she was diagnosed with Spinal Muscular Atrophy Type 1 and given a few months to live. At nine-years-old, after many hospitalizations and close calls she is doing better than ever. Charlie-Anne loves to play video games, read and exploring the city. A big fan of My Little Pony, she can’t wait for her dash on July 10th!

The 3-Minute Dash program is donated by Toys”R”Us, Canada as part of their long-standing partnership with Starlight Canada and has been expanded to gift 10 Canadian families with shopping sprees in Barrie and Toronto in Ontario, Langley and Kamloops in British Columbia, Edmonton, Alberta, Pembina, Manitoba, Regina, Saskatchewan, Laval and Lasalle in Montreal and St. John’s, Newfoundland. For the past five years, dash recipients have been randomly selected as part of an internal Starlight Canada contest, in which families are asked to share the details of their child’s care journey and submit them to their local Starlight programs coordinator for entry.

“On a day-to-day basis, we witness the bravery, strength and struggles that seriously ill children and their families face,” says Starlight executive director, Brian Bringolf. “Throughout the course of the calendar year, Starlight aims to provide distractive programming to make children smile and help families cope. We are beyond thrilled to have generous partners in Toys”R”Us and Babies”R”Us, who have helped us create initiatives like the 3-Minute Dash for our very deserving Starlight families.”

Over the past 20 years, Toys”R”Us and Babies”R”Us Canada have been and continue to be one of Starlight’s most involved and valued partners. Through in-store and online campaigns, 3-Minute Dashes, Presenting Sponsor of the Starlight Gala and donations to in and out-of-hospital programs, they have donated an incredible $19 million to Starlight and are extraordinary advocates of Starlight’s cause.

“We are proud to partner with Starlight and are delighted to bring 10 Starlight Dashes to communities across Canada this year,” says Melanie Teed-Murch, President, Toys”R”Us Canada. “At Toys”R”Us Canada, we believe that play is a right and we will champion the power of play for children across the country.  Play inspires endless possibilities of fun, imagination and wonder and for the families who take part in the shopping sprees, the Dashes offer their children much needed moments of playful escape on their journey.”

This year, in addition to the 3-Minute Dash, Toys”R”Us has made a commitment to sponsor several Starlight Canada initiatives including: 

• 85 Hospital Grants - Monetary funding to support distractive entertainment for hospitalized children.
• 10,500 ER Admit Kits - A variety of care products for children and parents during unexpected hospital stays.
• 7,000 Baby & Toddler Fun Kits - Cuddly toys and games to distract very young children during unpleasant hospital stays.
• Baby Resources for Hospitals Program – Supplying easy to sanitize crib mobiles and activity centers along with special infant seats to cover 100 Neonatal Intensive Care Units (NICU) and Pediatric Intensive Care Units (PICU) across Canada.

For more information, media accreditation to attend dashes, photos or interview requests, please contact:

Cory Stewart, Embrace Disruption PR | cory@embracedisruption.com, 647.638.1586

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation® Canada brightens the lives of seriously ill Canadian children and their families by bringing them joy, laughter and relief. For close to 30 years, Starlight Canada has spread millions of smiles to sick kids through a unique blend of family-centered programs and services from hospital to home. With your help, more kids and families will benefit from receiving a Starlight Comfort Kit in-hospital or relaxing at a Starlight Day Brightener out-of-hospital.

Support Starlight Canada’s work by visiting www.starlightcanada.org and by following Starlight on Facebook, Instagram and Twitter and subscribing to our YouTube channel.

Hashtag: #StarDash

About Toys”R”Us, Canada:

Since 1983, Toys “R” Us Canada has been Canada’s leading dedicated specialty retailer of toys and baby products.  Recognized as Canada’s trend authority in toys and baby products, the company brings national brands, exclusive products, innovative loyalty programs and unique partnerships to Canadians at its 82 stores across Canada and through its e-commerce sites Toysrus.ca and Babiesrus.ca.  Committed to giving back to our communities, we focus our charity efforts on supporting children and their families whether enhancing resources and services, helping development through play or offering distraction and encouragement to seriously ill children.  Toys “R” Us Canada is a subsidiary of Fairfax Financial Holdings Limited. For store locations and convenient online shopping, visit www.toysrus.ca and www.babiesrus.ca.

Starlight Children’s Foundation® Canada and Toys”R”Us, Canada will gift shopping sprees to 10 seriously ill Canadian children to help them create much-needed positive memories away from the hospital.

TORONTO, ON (May 31, 2018)- On June 28, 2018, Toys”R”Us, Canada in partnership with Starlight Children’s Foundation Canada will provide seven-year-old Alejandra, who suffers from spina bifida and hydrocephalus, from Toronto with a 3-Minute Dash shopping spree at Toys”R”Us (690 Evans Avenue, Etobicoke, M9C 1A1). Starting at 7:00 a.m., Alejandra will have the chance to race through the store with her family and fill shopping carts with as many free toys as possible within a three-minute timeframe. The annual 3-Minute Dash program was designed to provide seriously ill children with much-needed positive memories away from the hospital.

More about Alejandra

Despite the physical and mental challenges of her condition, seven-year-old Alejandra always has a smile on her face that lights up any room. Born with spina bifida (a spinal cord condition) and hydrocephalus (a condition that accumulates in cerebrospinal fluid in the brain), Alejandra has overcome many struggles in her young life. She loves swimming, music, playing dress up or having a picnic with all her stuffies. In her down time, you can find her reading a book or watching movies.

The 3-Minute Dash program is donated by Toys”R”Us, Canada as part of their long-standing partnership with Starlight Canada and has been expanded to gift 10 Canadian families with shopping sprees in Barrie and Toronto in Ontario, Langley and Kamloops in British Columbia, Edmonton, Alberta, Pembina, Manitoba, Regina, Saskatchewan, Laval and Lasalle in Montreal and St. John’s, Newfoundland. For the past five years, dash recipients have been randomly selected as part of an internal Starlight Canada contest, in which families are asked to share the details of their child’s care journey and submit them to their local Starlight programs coordinator for entry.

“On a day-to-day basis, we witness the bravery, strength and struggles that seriously ill children and their families face,” says Starlight executive director, Brian Bringolf. “Throughout the course of the calendar year, Starlight aims to provide distractive programming to make children smile and help families cope. We are beyond thrilled to have generous partners in Toys”R”Us and Babies”R”Us, who have helped us create initiatives like the 3-Minute Dash for our very deserving Starlight families.”

Over the past 20 years, Toys”R”Us and Babies”R”Us Canada have been and continue to be one of Starlight’s most involved and valued partners. Through in-store and online campaigns, 3-Minute Dashes, Presenting Sponsor of the Starlight Gala and donations to in and out-of-hospital programs, they have donated an incredible $19 million to Starlight and are extraordinary advocates of Starlight’s cause.

“We are proud to partner with Starlight and are delighted to bring 10 Starlight Dashes to communities across Canada this year,” says Melanie Teed-Murch, President, Toys”R”Us Canada. “At Toys”R”Us Canada, we believe that play is a right and we will champion the power of play for children across the country.  Play inspires endless possibilities of fun, imagination and wonder and for the families who take part in the shopping sprees, the Dashes offer their children much needed moments of playful escape on their journey.”

This year, in addition to the 3-Minute Dash, Toys”R”Us has made a commitment to sponsor several Starlight Canada initiatives including: 

• 85 Hospital Grants - Monetary funding to support distractive entertainment for hospitalized children.
• 10,500 ER Admit Kits - A variety of care products for children and parents during unexpected hospital stays.
• 7,000 Baby & Toddler Fun Kits - Cuddly toys and games to distract very young children during unpleasant hospital stays.
• Baby Resources for Hospitals Program – Supplying easy to sanitize crib mobiles and activity centers along with special infant seats to cover 100 Neonatal Intensive Care Units (NICU) and Pediatric Intensive Care Units (PICU) across Canada.

For more information, media accreditation to attend dashes, photos or interview requests, please contact:

Cory Stewart, Embrace Disruption PR | cory@embracedisruption.com, 647.638.1586

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation® Canada brightens the lives of seriously ill Canadian children and their families by bringing them joy, laughter and relief. For close to 30 years, Starlight Canada has spread millions of smiles to sick kids through a unique blend of family-centered programs and services from hospital to home. With your help, more kids and families will benefit from receiving a Starlight Comfort Kit in-hospital or relaxing at a Starlight Day Brightener out-of-hospital.

Support Starlight Canada’s work by visiting www.starlightcanada.org and by following Starlight on Facebook, Instagram and Twitter and subscribing to our YouTube channel.

Hashtag: #StarDash

About Toys”R”Us, Canada:

Since 1983, Toys “R” Us Canada has been Canada’s leading dedicated specialty retailer of toys and baby products.  Recognized as Canada’s trend authority in toys and baby products, the company brings national brands, exclusive products, innovative loyalty programs and unique partnerships to Canadians at its 82 stores across Canada and through its e-commerce sites Toysrus.ca and Babiesrus.ca.  Committed to giving back to our communities, we focus our charity efforts on supporting children and their families whether enhancing resources and services, helping development through play or offering distraction and encouragement to seriously ill children.   For store locations and convenient online shopping, visit www.toysrus.ca and www.babiesrus.ca.

BARRIE, ON (May 31, 2018)- On June 26, 2018, Toys”R”Us, Canada in partnership with Starlight Children’s Foundation Canada will provide five-year-old Tyson, who suffers from tetralogy of fallout (a type of heart defect) with a 3-Minute Dash shopping spree at a Barrie Toys”R”Us store (30 North Village Way, Barrie, ON L4N 6P3). Starting at 7:00 a.m., Tyson will have the chance to race through the store with his family and fill shopping carts with as many free toys as possible within a three-minute timeframe. The annual 3-Minute Dash program was designed to provide seriously ill children with much-needed positive memories away from the hospital.

More about Tyson

Five-year-old Tyson suffers from tetralogy of fallout, which is a type of heart defect present at birth. The condition results in low oxygenation of blood and is usually treated with open heart sugery in the first year of life. After recently being adopted, Tyson’s family enrolled him in Starlight’s programs — programs that Tyson’s own father was enrolled in when he was a child. Described by his family as smiley and easy to please, Tyson is a big fan of Star Wars and is very much looking forward to his upcoming dash.

The 3-Minute Dash program is donated by Toys”R”Us, Canada as part of their long-standing partnership with Starlight Canada and has been expanded to gift 10 Canadian families with shopping sprees in Barrie and Toronto in Ontario, Langley and Kamloops in British Columbia, Edmonton, Alberta, Pembina, Manitoba, Regina, Saskatchewan, Laval and Lasalle in Montreal and St. John’s, Newfoundland. For the past five years, dash recipients have been randomly selected as part of an internal Starlight Canada contest, in which families are asked to share the details of their child’s care journey and submit them to their local Starlight programs coordinator for entry.

“On a day-to-day basis, we witness the bravery, strength and struggles that seriously ill children and their families face,” says Starlight executive director, Brian Bringolf. “Throughout the course of the calendar year, Starlight aims to provide distractive programming to make children smile and help families cope. We are beyond thrilled to have generous partners in Toys”R”Us and Babies”R”Us, who have helped us create initiatives like the 3-Minute Dash for our very deserving Starlight families.”

Over the past 20 years, Toys”R”Us and Babies”R”Us Canada have been and continue to be one of Starlight’s most involved and valued partners. Through in-store and online campaigns, 3-Minute Dashes, Presenting Sponsor of the Starlight Gala and donations to in and out-of-hospital programs, they have donated an incredible $19 million to Starlight and are extraordinary advocates of Starlight’s cause.

“We are proud to partner with Starlight and are delighted to bring 10 Starlight Dashes to communities across Canada this year,” says Melanie Teed-Murch, President, Toys”R”Us Canada. “At Toys”R”Us Canada, we believe that play is a right and we will champion the power of play for children across the country.  Play inspires endless possibilities of fun, imagination and wonder and for the families who take part in the shopping sprees, the Dashes offer their children much needed moments of playful escape on their journey.”

This year, in addition to the 3-Minute Dash, Toys”R”Us has made a commitment to sponsor several Starlight Canada initiatives including: 

• 85 Hospital Grants - Monetary funding to support distractive entertainment for hospitalized children.
• 10,500 ER Admit Kits - A variety of care products for children and parents during unexpected hospital stays.
• 7,000 Baby & Toddler Fun Kits - Cuddly toys and games to distract very young children during unpleasant hospital stays.
• Baby Resources for Hospitals Program – Supplying easy to sanitize crib mobiles and activity centers along with special infant seats to cover 100 Neonatal Intensive Care Units (NICU) and Pediatric Intensive Care Units (PICU) across Canada.

For more information, media accreditation to attend dashes, photos or interview requests, please contact:

Cory Stewart, Embrace Disruption PR | cory@embracedisruption.com, 647.638.1586

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation® Canada brightens the lives of seriously ill Canadian children and their families by bringing them joy, laughter and relief. For close to 30 years, Starlight Canada has spread millions of smiles to sick kids through a unique blend of family-centered programs and services from hospital to home. With your help, more kids and families will benefit from receiving a Starlight Comfort Kit in-hospital or relaxing at a Starlight Day Brightener out-of-hospital.

Support Starlight Canada’s work by visiting www.starlightcanada.org and by following Starlight on Facebook, Instagram and Twitter and subscribing to our YouTube channel.

Hashtag: #StarDash

About Toys”R”Us, Canada:

Since 1983, Toys “R” Us Canada has been Canada’s leading dedicated specialty retailer of toys and baby products.  Recognized as Canada’s trend authority in toys and baby products, the company brings national brands, exclusive products, innovative loyalty programs and unique partnerships to Canadians at its 82 stores across Canada and through its e-commerce sites Toysrus.ca and Babiesrus.ca.  Committed to giving back to our communities, we focus our charity efforts on supporting children and their families whether enhancing resources and services, helping development through play or offering distraction and encouragement to seriously ill children.   For store locations and convenient online shopping, visit www.toysrus.ca and www.babiesrus.ca.

Themed “Strengths in Communities”, recognizing HIV/AIDS activism, support and compassion within community groups, the annual commemorative event will take place on June 19, 2018 at 9 p.m.

TORONTO, ON (May 16, 2018) – Just after dusk, on the evening of Tuesday, June 19, 2018, hundreds of LGBTTIQQ2S+ community members and allies will remember, honour and celebrate those who have passed from AIDS or AIDS related illnesses, or have given their lives in the fight against HIV/AIDS at the 34th annual Toronto AIDS Candlelight Vigil held in Barbara Hall Park (519 Church Street, Toronto) at 9:00 p.m.

“Since its inception, the AIDS Candlelight Vigil has served as the annual community event for people living with HIV/AIDS, friends, family, allies and the broader communities to honor the lives lost to the disease, and to celebrate those who live with the virus,” says Karen Cohen, AIDS Vigil Committee of Toronto Co-Chair. “With this year’s theme of Strengths in Communities, we aim to celebrate the activism, support and compassion within communities affected by HIV/AIDS in Canada.”

At the end of 2014, the estimated number of persons living with HIV in Canada was 75,500. It is estimated that 1 in every 5 Canadians infected with HIV has not been diagnosed (Public Health Canada, 2014). “The fight against HIV is not over, and we cannot be complacent when an average of 6.4 new HIV diagnoses are given daily.” (Canadian AIDS Society, 2016)

The evening will be hosted by Kay Roesslein and Haran Vijayanathan, and will include performances from LGBTQ2S+ chorus group Singing Out, cabaret trio Deaf That!, soprano Alexa Frankian and bass Wesley Hui. The event will close with a reading of the names of those who have passed from HIV/AIDS or AIDS related illnesses, followed by a candle lighting ceremony. The names read prior to the candle lighting ceremony will be engraved on the long-standing AIDS Memorial in the heart of Barbara Hall Park.

“True community strengths are the bridges we build,” says vigil co-host Kay Roesslein. “It is important to build strength and respect our differences rather than assimilate and create negative feelings,” adds co-host Haran Vijayanathan.

Event host Kay Roesslein has 26 years experience working with LOFT Community Services/McEwan Housing & Support Services: working with those who are HIV positive having mental health and substance use challenges, experience homelessness or complex care challenges, to provide stable housing and community outreach.  Co-host Haran Vijayanathan, Director at the Alliance for South Asian AIDS Prevention,  founded the first LGBTQ+ organization in York Region, called My House: Rainbow Resources of York Region in 2012.

For media accreditation, photos or interview requests, please contact: 

Cory Stewart | Embrace Disruption PR
p: 647.638.1586 | e: cory@embracedisruption.com

About The Toronto Candlelight AIDS Vigil: 

The AIDS Candlelight Vigil is an open community event held annually at the AIDS Memorial to remember, honour and celebrate the people who have died of AIDS or AIDS related illnesses, or who have given their lives in the fight against HIV/AIDS. Every year, thousands of candles are lighted to honour and remember those who have died, and to encourage and support the tens of thousands of others who live with this disease every day.

The Vigil embraces diversity, accepting and respecting people of all cultures, faiths, traditions and communities. The Vigil welcomes all people who have been infected or affected by HIV/AIDS and embraces anyone who has experienced a loss or losses due to HIV/AIDS.

Facebook: https://www.facebook.com/AIDSVigilTor

Twitter: https://twitter.com/AIDSVigilTor

Instagram: https://www.instagram.com/aidsvigilto/

Hashtag: #AIDSVigil

Starlight plans intergalactic celebrity-filled evening, raising funds to brighten the lives of seriously ill children.

TORONTO, ON (March 21, 2018) - Prepare for takeoff! On April 21, 2018, Starlight Children’s Foundation Canada will blast into Toronto’s Fairmont Royal York ballroom (100 Front St. West) for their 23^rd annual Gala, themed “Fly Me to the Moon”. Hosted by television personality Rick Campanelli and presented by Toys“R”Us® and Babies“R”Us® Canada, the Gala is one of Starlight’s largest fundraising initiatives, supporting their in-and-out-of-hospital programming for seriously ill children across the nation.

Beginning at 5:30 p.m., guests of the event will check in with a Starlight attendant before moonwalking into a magnetic evening of moving and memorable moments. The out-of-this-world décor will be complemented with themed activities including a flavoured oxygen bar, wine conveyer belt, outer space photo booth and silent auction. Once seated for dinner, attendees will be treated to an all-star lineup of entertainment including a live auction and special performances by Twisted Ankles Dance Crew and JUNO-award-winning musician Simone Denny.

“Our annual gala is an opportunity for our guests to reflect and celebrate the strength and unbelievable resilience of the countless starlight families we help each year,” says Starlight executive director Brian Bringolf. “To meet these incredibly brave children and their family members in this intimate setting, and then hear the stories about how Starlight has impacted their lives, is a direct thank you to our attendees. It is rare one can see firsthand how a contribution is helping, but our gala shows our wonderful guests just how real and tangible their support is to these children and their families”

Celebrities scheduled to attend this year’s gala include: Love It or List It’s Hilary Farr, Real Housewives of Toronto’s Ann Caplan, JUNO award winning musician Simone Denny, Kim’s Convenience’s Paul Sun-Hyung Lee, Murdoch Mysteries’ Lachlan Murdoch, The Shape of Water’s Lauren Lee Smith among many others.

Starlight Canada is pleased to welcome an extensive group of sponsors including Presenting Sponsor Toys“R”Us and Babies“R”Us Canada; Platinum Sponsor, Michaels; Gold Sponsors, Barrick Gold and Bloom Lanys Professional Corporation and Silver Sponsors, Hasbro and Mattel.

“At Toys“R”Us Canada, we are committed to continuously giving back to children and families within the communities we serve. Through our 20-year partnership with Starlight Children’s Foundation Canada we’ve witnessed first-hand the ‘power of play’ that brings joy to seriously ill children and their families through distractive entertainment,” said Melanie Teed-Murch, President, Toys“R”Us and Babies“R”Us, Canada. “We are thrilled to again sponsor this year’s Gala, and look forward to the many exciting initiatives we have planned with Starlight.”

Over the past 20 years, Toys“R”Us and Babies“R”Us Canada continue to be one of Starlight’s most involved and valued partners. Through in-store and online campaigns, 3-Minute Dashes, Starlight Gala sponsorship and donations to in-hospital, neonatal care and out-of-hospital programs, they have donated an incredible $17 million to Starlight and are extraordinary advocates of Starlight’s cause in all the Canadian communities they serve.

Since its inception, the Starlight Gala has raised over $7.8 million, making it one of Starlight’s largest sources for fundraising. Tickets for this year’s event can be purchased online by visiting http://www.starlightcanadagala.com.

For more information, media accreditation, photos or interview requests, please contact: Cory Stewart, Embrace Disruption PR | cory@embracedisruption.com 647.638.1586

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation® Canada brightens the lives of seriously ill Canadian children and their families by bringing them joy, laughter and relief. For close to 30 years, Starlight Canada has spread tens of thousands of smiles to sick kids through a unique blend of family-centered programs and services from hospital to home. With your help, more kids and families will benefit from receiving a Starlight Comfort Kit in-hospital or relaxing at a Starlight Day Brightener out-of-hospital.

Support Starlight Canada’s work by visiting www.starlightcanada.org and by following Starlight on Facebook, Instagram and Twitter and subscribing to our YouTube channel.

About Toys“R”Us, Canada:

Toys“R”Us (Canada) Ltd. and Babies“R”Us (Canada) Ltd. are part of Toys“R”Us, Inc., the world’s leading dedicated toy and baby products retailer. Toys“R”Us, Canada operates over 80 stores across the country. For store locations and convenient online shopping visit www.toysrus.ca and www.babiesrus.ca.

Follow Toys“R”Us, Canada on Facebook (Facebook.com/ToysRUsCanada), Twitter (@ToysRUsCanada) and Instagram (@ToysRUsCanada)

TORONTO, ON (March 15, 2018) – Stress in today’s society is more common than ever before, with top causes stemming from job pressure, financials, health, relationships and poor nutrition. In Canada, over 1 in 4 workers report being highly stressed (StatCan, 2010) every day of their lives. Recent studies have shown that stress has a direct impact on mental and physical wellbeing, sometimes even encouraging poor lifestyle choices like smoking, drinking, drug use or bad eating habits. Unsurprisingly, the problem of stress is now no longer just limited to the world of adults, with 49% of post secondary students reporting more than average stress levels in 2016.

The art of meditation is a practice thousands of years old with origins rooted in the spiritual traditions of ancient India. Though making its way to North American in the 1960’s, only in the last decade has it become a method of approach amongst mainstream society, helped along greatly by the practice of yoga and celebrity doctors such as Dr. Andrew Weil and Dr. Mehmet Oz. Grail Springs Wellness Retreat owner and wellness guru Madeleine Marentette has dedicated her life to helping others in the art of meditation, assisting individuals on how to self-correct, gain clarity, and calm the nervous system: especially when feelings of frustration, panic and anxiety arise.
With April being National Stress Awareness Month, here are five beginner meditation exercises Marentette recommends you do at home to destress, calm your nerves and feel a little more joy in your life:

Immerse Yourself in a Relaxation Bath: Take a warm bath in Epsom salts, Dead Sea or Himalayan salt. Download some healing music such as the sounds of crystal bowls, specifically designed to calm the energetic system of the body. Light a few soy candles (no perfume), and drop some relaxation essential oils into the bath such as Lavender. Give yourself a 20-30 minute break and allow the warmth, the salts, the scents and sounds to envelop you in calm.

Stop and Smell the Roses: Visit your local flower shop on your way home from work and treat yourself to a bouquet of flowers. This sounds far too simple to have an effect, but who doesn’t like to receive flowers and feel the joy they bring to us. Place the flowers somewhere where you will see them often; on the kitchen counter, living room table or on your bed table.  Inviting the beauty of nature in to the home can have an immediate calming and joyful effect from both the visual beauty and the aromas.

Stay Clean and Organize:  It’s important that our home is treated like a sanctuary. After all it is where we spend most of our lives and it is the only environment we can truly control. It is interesting to note that our home, office and even the interior of our car is a reflection of how we might be thinking and feeling at a particular time in our life. Is your personal space organized, clean and inspiring, or is it in disarray, unclean and uninspiring? You may not recognize it, but your personal space may be adding to your stress. Take a day to address one space at time, which can be therapeutic in itself. Purge, donate, toss, clean, organize and smudge. Breathe new life in to the space, allow in some fresh air, and get things in order. This is highly beneficial to clearing a cluttered mind, enabling us to relax, be in the flow of creativity, and deal with issues more efficiently when they come up.

Words, Mantras and Prayer: Adopt a mantra. We know words can provide positive affirmations and act as reminders to take action. Choose a few words that resonate with you, how you wish to feel, a goal you want to work on and an outcome you want achieve. Words are powerful symbols of thoughts, so choose those that will help you to stay calm, peaceful, and committed to your own wellbeing.  Prayer or an invocation is also a powerful way to redirect misguided energy, turn pessimism in to optimism, enact forgiveness of self or others, change feelings of disempowered to empowerment. Write your words, mantra or prayer down and keep them with you, close to you, post them on your bathroom mirror or fridge. Affirm yourself every day until it becomes a way of life.

Noble Silence Practice: Once you have completed some of the simpler tips noted above, schedule a day when you are able to stay at home and really slow things down. Decide on a time between two and three hours where you will choose not to speak. Turn off the phone and shut down the computers. Go about your business doing chores, laundry or making a meal. Take this time to invoke silence, listen and just observe. Do not rush, but be gentle with your movements. Watch your incoming thoughts and allow them float away. Don’t give them any more thought. Take a deep breath and direct yourself back to silence. Keep a smile on your face. This practice can be profound and bring an individual endless realizations following. Make sure you have a journal handy so you can record them. Silence takes practice just like training a muscle. The benefits are tremendous to the mind, and will ultimately bring clarity and calm into our lives.

About Grail Springs Retreat Centre for Wellbeing:

Located in the Mineral Capital of Canada, and the oldest exposed rock in the world, Grail Springs is close enough for an easy drive from Toronto International Airport, yet far enough to feel you have escaped to another world. With hundreds of acres of pristine forest, walking trails, crystal outcrop, abundant wildlife, meditation gardens and a curative spring-fed lake, individuals are inspired by the stunning natural beauty and are recharged by the potent healing environment that supports them.

Website: https://www.grailsprings.com/

Twitter: https://twitter.com/grailsprings

Facebook: https://www.facebook.com/GrailSpringsWellnessRetreat

YouTube: https://www.youtube.com/user/MadeleineGrail

Instagram: https://www.instagram.com/grailspringswellnessretreat/

For photos, interviews, media requests and additional information, please contact:

Cory Stewart, EDPR, email: cory@embracedisruption.com, phone: 647.638.1586

Association aims to educate consumers and create a networking platform for qualifying members of the global $563 billion wellness tourism industry.

TORONTO, ON (February 13, 2018) – Grail Springs Retreat Centre for Wellbeing (2004 Bay Lake Road, Bancroft, Ontario) founder Madeleine Marentette has joined the newly created Wellness Tourism Association (WTA) as a member of the board of directors. Launched this month, the WTA was created by a group of seasoned wellness industry executives who have joined forces to form this not-for-profit, privately-held organization established and designed to serve the booming $563 billion wellness travel sector.

The new association will be a network of and for qualifying members of the wellness tourism industry. Its objectives will help to define the industry, as well as educate consumers to recognize legitimate and credible wellness suppliers and operators.

“I’m delighted to be included in this group of industry leaders who are dedicated to helping travellers locate the best destinations to nourish their mind, body and spirit,” says Grail Springs Retreat Centre founder and recipient of Canada’s Best Wellness Retreat 2016 and 2017, Madeleine Marentette.

“Our mission is clear and concise,” says Co-Founder and Chairman Andrew Gibson, VP Wellbeing, Accor Hotels, “We plan to support and further the growth and development of the wellness tourism industry through networking, education, communication and marketing.”

Co-Founding member Tom Klein, President & COO of Canyon Ranch stated, “The WTA will fill a gap in this  global industry by providing a credible and unified voice.” Klein added, “As with all associations, the goals and objectives will be determined by the members.”

According to the Global Wellness Institute’s 2017 Global Wellness Economy Monitor, the Wellness Tourism segment is a $563 billion industry – growing faster than the tourism industry itself. “It makes perfect sense to have our own association,” says Co-Founder and President, Anne Dimon, Founder/CEO of TravelToWellness.com “Especially since there is some confusion with consumers and travel agents as to what constitutes legitimate ‘wellness travel’.”

Wellness Tourism is not a new industry, as people have traveled both nationally and internationally with health or wellness the primary focus since the time of the Roman Baths. Today, the commitment to “health as your wealth” transcends borders, cultures and ages, with many new companies flocking to the sector.

Membership will be open to qualifying destination marketing organizations, hotels and resorts, destination spas, tour operators, travel advisors, wellness educators and others with an interest in supporting the industry and helping shape its future and sustainability. Dimon adds that, “while ‘wellness’ is often thought to be a luxury category of travel, we also want to ensure we represent a diverse range of members across consumer segments.”

About Grail Springs Retreat Centre for Wellbeing:

Located in the Mineral Capital of Canada, and the oldest exposed rock in the world, Grail Springs is close enough for an easy drive from Toronto International Airport, yet far enough to feel you have escaped to another world. With hundreds of acres of pristine forest, walking trails, crystal outcrop, abundant wildlife, meditation gardens and a curative spring-fed lake, individuals are inspired by the stunning natural beauty and are recharged by the potent healing environment that supports them.

Website: https://www.grailsprings.com/

Twitter: https://twitter.com/grailsprings

Facebook: https://www.facebook.com/GrailSpringsWellnessRetreat

YouTube: https://www.youtube.com/user/MadeleineGrail

Instagram: https://www.instagram.com/grailspringswellnessretreat/

About Madeleine Marentette:

Madeleine Marentette is the founder and CEO of Grail Springs Retreat Centre for Wellbeing, Canada’s leading holistic wellness destination. Bestselling author, designer, and speaker, she inspires and illuminates the path for individuals who are seeking a spiritual path to personal transformation and fulfillment.

For over twenty-five years, Madeleine has studied and taught the human-soul connection, the separation more obvious than ever in today’s political climate. A dedicated life of service to people, planet, and the sacred animal kingdom, she continues to be an advocate, write, teach, and design programs for her centre. She is presently working on her third book, a semi-autobiography about the human condition as it relates to the sacred divine and the evolutionary track of soul consciousness on our planet.

About The Wellness Tourism Association (WTA): 

The WTA is a global network for qualifying destination marketing organizations, hotels and resorts, destination spas, tour operators, travel agencies/advisors, wellness practitioners/educators and others with an interest in supporting and growing the wellness tourism industry.  Our plan is to become the voice of the industry. For more information, please visit http://www.wellnesstourismassociation.org

For photos, interviews, media requests and additional information, please contact:

Cory Stewart, EDPR, email: cory@embracedisruption.com, phone: 647.638.1586

TORONTO, ON (January 16, 2018) – Grail Springs Retreat Centre for Wellbeing (2004 Bay Lake Road, Bancroft, Ontario) has been named winner of Canada’s Best Wellness Retreat for the second consecutive year, by the World Spa Awards, which acknowledge, reward and celebrate excellence across the rapidly evolving spa and wellness sector. For just over 24 years, Grail Springs Retreat Centre for Wellbeing has been dedicated to improving the physical, mental, emotional and spiritual wellbeing of their guests with their holistic sanctuary, sprawled across one hundred acres in the heart of the Canadian Shield, just five minutes outside the mineral capital of Canada, Bancroft, Ontario.

“We are honoured and thankful to be recognized with this award for a second consecutive year by the World Spa Awards and our industry peers,” says Founder & CEO, Grail Springs Retreat Centre for Wellbeing’s Madeline Marenette. “Grail Springs is a place where take-charge people retreat from the noise and pressures of everyday life to nourish their mind, body and spirit. For over two decades, we have been very grateful to provide this sanctuary for individuals to improve their lives, and I’m very much looking forward to the bright future that lies ahead for our facility.”

Recognized for their educational component and specialized treatment processes such as the Cleanse and Energize Program and their signature Life Transformation Program, Grail Springs welcomes guests from all over the world to experience their healing alkaline waters, saunas, salt tubs and state-of-the-art spa. From yoga, meditation and spiritual enrichment, to a full menu of healthy plant-based eating options, the full-service retreat offers cutting edge treatments, delivered by a dedicated staff of highly regarded coaches, instructors, healers and therapists.

Setting the retreat apart from others is their unique environment which boasts a vital spring-fed lake and meditation installations such as a labyrinth, volcanic ash healing bed, and a unique equine meditation experience. The group also worked with a professional Geomancer to optimize the rich deposits of minerals of the area. The property highlights the crystals and granite rocks which leads to a unique crystal outcrop meditation area.

No stranger to receiving accolades, Grail Springs will be adding this 2017 award to an impressive list of recognition including Canadian Spa & Wellness Award Winner, Tripadvisor Traveler’s Choice Award, Tripadvisor Winner Certificate of Excellence and SpaFinder Best Body, Mind & Spirit Spa, among many others. With over 35% of guests returning annually for an average stay of 5 to 21 nights, Grail Springs has become a popular healing ritual for guests from around the globe.

To read more about Grail Springs Retreat Centre for Wellbeing, please visit their website at: http://www.grailsprings.com

About Grail Springs Retreat Centre for Wellbeing:

Located in the Mineral Capital of Canada, and the oldest exposed rock in the world, Grail Springs is close enough for an easy drive from Toronto International Airport, yet far enough to feel you have escaped to another world. With hundreds of acres of pristine forest, walking trails, crystal outcrop, abundant wildlife, meditation gardens and a curative spring-fed lake, individuals are inspired by the stunning natural beauty and are recharged by the potent healing environment that supports them.

Website: https://www.grailsprings.com/

Twitter: https://twitter.com/grailsprings

Facebook: https://www.facebook.com/GrailSpringsWellnessRetreat

YouTube: https://www.youtube.com/user/MadeleineGrail

Instagram: https://www.instagram.com/grailspringswellnessretreat/

For photos, interviews, media requests and additional information, please contact:

Cory Stewart, EDPR, email: cory@embracedisruption.com, phone: 647.638.1586

Association to honour communities, businesses, institutions, and public and private sector organizations for their commitment in creating jobs, resilient communities and healthy environments.

TORONTO, ON (January 11, 2018) – On Thursday, February 8, 2018, hundreds will gather at the Fontana Primavera Event Centre (77 Woodstream Boulevard, Vaughan, Ontario) to celebrate nominees of the 8th Annual Powering for Prosperity Ontario Sustainable Energy Awards, hosted by award-winning comedian, actress and author Carla Collins. 

The annual event, hosted by the Ontario Sustainable Energy Association (OSEA) highlights nominees in the areas of leadership, sustainable projects, community projects, non-profit organizations and sustainable enterprises (a full list of nominees can be found below).  Starting at 5:00 p.m., attendees of the gala will be treated to a networking reception and silent auction, followed by a formal awards ceremony, keynote address from CEO and co-founder of Corporate Knights magazine, Toby A. A. Heaps and a talk from honoured guest speaker Environmental Commissioner of Ontario, Dr. Dianne Saxe.

 The nominees for this year’s awards are:

LEADER OF THE YEAR

·        Joanna Osawe – Co-Founder and Chair, Women in Renewable Energy (WiRE)

·        Sonja Winkelmann – Director Net Zero Housing, Canadian Home Builders Assocation

·        Subhi Alsayed – Vice President of Sustainable Development, Mattamy Homes

·         Mikele Brack – Founder, Urban Living Futures

·         Matthew Britt – Co-Founder. SWITCH Energy

·         Shohreh Sabaghpour – CEO, Lumesmart Inc

·         Dana Decent – Manager, Intact Centre on Climate Adaptation, University of Waterloo

NON-PROFIT ORGANIZATION OF THE YEAR

·         EcoBusiness Network (formerly Durham Sustain Ability)

·         TREC Education

·         Biomass North

·         Women in Renewable Energy (WiRE)

SUSTAINABLE ENTERPRISE OF THE YEAR

·         Windular Research & Technology Inc.

·         Enwave Energy Corporation

·         Greening Homes Ltd.

·         GM Canada

·         SWITCH Energy

SMARTNet Alliance’s SMARTpreneur OF THE YEAR

·         Warren Abar – iSolara

·         Jerri Rodrigs – Rumidifier

·         Matthew Jaglowitz – Exactus Energy

·         Herb Lagois – Lagois Drafting and Construction Inc

Enbridge’s COMMUNITY PROJECT OF THE YEAR

·         Just Food – Solar Energy Project (co-sponsored by Bullfrog and Beau’s)

·         Ottawa Renewable Energy Co-Op – Alfred Solar Energy Project

·         Ottawa Salus – Karen’s Place Renewable Energy Project

·         Mount Dennis Community Association – Metrolinx Energy Innovation Project

·         Lumesmart – Various Community Workshops

SUSTAINABLE PROJECT OF THE YEAR

·         Windular – Nungesser Lake Tower (co-sponsored by Bell Canada)

·         Sustainable Waterloo Region – Evolv1 Project (co-sponsored by The Cora Group)

·         Mohawk College – The Joyce Centre for Partnership & Innovation

·         Greening Homes – The Morse Street Retrofit

·         The Viessmann Group- Wood Biomass Boiler at Canadian Headquarters

“The Powering for Prosperity Ontario Sustainable Energy Awards are the industry standard in recognizing sustainable energy innovation and leadership throughout Ontario,” says OSEA Interim Executive Director Janis Wilkinson. “The individuals and organizations that will be recognized this year are significantly contributing to providing a sustainable future in Ontario through environmental stewardship, economic development, and social reform.”

Since it’s inception over 16 years ago, OSEA has been at the vanguard of the energy sector working with communities, businesses, institutions, and public and private sector organizations to champion it’s vision of a prosperous Ontario with thriving sustainable energy sector powered, heated, cooled and moved by portfolios of renewable energy, conservation and energy efficiency technologies, creating good jobs, resilient communities and healthy environments. With 2017 acting as a transition year, OSEA recently underwent a full strategic and tactical analysis of the association, in order to further drive communication initiatives for years to come.

OSEA is pleased to welcome an extensive group of sponsors in support of its 8th annual awards ceremony. Supporters include: Enbridge, SMARTNetAlliance.ca, Landmark Home Solutions, Polaron Solartech and Willms & Shier.

Tickets for this year’s event can be purchased at https://www.ontario-sea.org/powering-prosperity-awards, starting at $195.00 (OSEA members) and $295.00 (non-members).

About Ontario Sustainable Energy Association:

The Ontario Sustainable Energy Association (OSEA) advocates for its members and the public to provide education and promote sustainable initiatives through policy development, B2B collaboration and public awareness campaigns.

OSEA strongly believes, that sustainable development all starts with education. It recognizes that the current market is sceptical to transition to renewable sources of energy due to a lack of holistic understanding. The key role of OSEA is to provide public awareness by working closely with primary, secondary and post-secondary schools and institutions, establishing forums for the residential, industrial and commercial marketplace and facilitating a more in-depth collaboration between distributors and manufacturers within Canada, while simultaneously, closely working with advising decision makers, policy members and government officials.

Website: https://www.ontario-sea.org/

Twitter: https://twitter.com/ontariosea

Facebook: https://www.facebook.com/ontariosea

For media accreditation, photos or interview requests, please contact:

Cory Stewart | Embrace Disruption PR

p: 647.638.1586 | e: cory@embracedisruption.com

About Carla Collins:

Named “The 2015 Comedian of the Year” by the Southern California Motion Picture Council, Carla Collins is an award-winning comedian, actress, television and radio host and author. She has appeared in numerous movies and television shows in both Canada and the US and performs comedy in clubs, theatres and festivals all over North America. Collins is also a highly sought after motivational and corporate speaker.

About Toby A. A Heaps:

Toby is the co-founder and CEO of Corporate Knights magazine. He spearheaded the first global ranking of the world’s sustainable corporations in 2005, and in 2007 he coined the term ‘clean capitalism’. He has been published in the Globe & Mail, Wall Street Journal, Financial times and the Toronto Star. Heaps works on developing business strategies that create value across the environmental, social, and economic spectrums. In 2008, he served as press secretary to Ralph Nader. He is a regular contributor to public debates in Canada and beyond about public policy and business responsibility, particularly related to environmental, developmental, and sustainable challenges.

About Dr. Dianne Saxe:

Dianne Saxe is the Environmental Commissioner of Ontario (ECO), a tough but fair watchdog over government compliance with the Environmental Bill of Rights. The ECO is a bridge between the public and the government on environmental issues.

Before her appointment, Commissioner Saxe was one of Canada’s most respected environmental lawyers, with 40 years’ experience in environmental and energy law and litigation. After 14 years in the Ontario public service, plus experience in two major Bay Street law firms, she ran one of Canada’s top environmental law boutique law firms for 25 years. A Certified Specialist, Commissioner Saxe was recognized in every Canadian and international legal rating service, and as one of the world’s top 25 environmental lawyers by Best of the Best, 2008. She was Canada’s leading author on environmental law, through her books, columns and envirolaw.com blog, and Toronto’s first Environmental Lawyer of the Year. She received numerous other tributes, including Ontario Bar Association Distinguished Service Award and Osgoode Hall Lifetime Achievement Gold Key.

Five year old Starlight child Sloan created this year’s 9th collectible bear, available in-store and online through Toys“R”Us and Babies“R”Us Canada

TORONTO, ON (October 26, 2017) – Starlight Children’s Foundation Canada in collaboration with Toys”R”Us, Canada has released their 9th Limited Edition Collectible Starlight Bear, designed and named after five year old Starlight child Sloan. The bear is now available both online and in-store at Toys”R”Us and Babies”R”Us stores across the nation. A portion of the Sloan bear’s sales will go towards funding Starlight Canada’s in and out-of-hospital programming, which aims to brighten the lives of seriously ill children across the country.

Since birth, bear designer Sloan has been treated for gastrointestinal motility disorder. This illness will affect her large intestine (colon) for her entire life and will require a series of major surgeries that will deeply impact her quality of living. Her 14 year old sister Abby, who lives with the same illness, has had to endure 15 surgeries, including a stoma surgically created for antegrade enemas. Despite her condition, Sloan’s cheerful and animated personality has helped her to overcome any challenges in her path.

In designing the bear, Sloan was inspired by her love of everything purple and the comforting feeling of hugging something soft and cozy. The butterfly on the bear’s foot represents the magic Sloan finds within herself to spread her wings and soar above the obstacles she faces every day.

“Each year, our Starlight collectible bears provide an opportunity to share a seriously ill child’s story of strength and courage with Canadians,” said Starlight executive director, Brian Bringolf. “We feel honoured to highlight Sloan’s journey with the release of this year’s bear through our strong 19 year partnership with Toys”R”Us and Babies”R”Us, Canada.”

Through in-store and online campaigns, their Starlight Gala event sponsorship, and donations to in-hospital, neonatal care and out-of-hospital programs, Toys”R”Us and Babies”R”Us have donated an incredible $17 million to Starlight and have been extraordinary advocates in the community about Starlight’s work.

Starlight Children’s Foundation Canada’s collectible bear “Sloan” retails for $19.99 and is available in Toys”R”Us and Babies”R”Us stores across Canada and online at http://bit.ly/starlightsloan.

For more information, photos or interview requests, please contact:

Cory Stewart, Embrace Disruption PR | cory@embracedisruption.com, 647.638.1586

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving seriously ill children and their families through partnerships with more than 160 healthcare facilities. Over the past 25 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home.

Website: http://www.starlightcanada.org/

Twitter: @StarlightCanada #SloanBear

Facebook: http://facebook.com/starlightcanada

Instagram: @StarlightCanada

About Toys”R”Us, Canada: 

Toys”R”Us (Canada) Ltd. and Babies”R”Us are part of Toys”R”Us, Inc., the world’s leading dedicated toy and baby products retailer. Toys”R”Us, Canada operates over 80 locations across the country. For store locations and convenient online shopping visit www.toysrus.ca and www.babiesrus.ca.

Follow Toys”R”Us, Canada on Facebook (Facebook.com/ToysRUsCanada), Twitter (@ToysRUsCanada) and Instagram (@ToysRUsCanada)

WINNIPEG, MB (September 12, 2017) - After being diagnosed with very high risk Acute Lymphoblastic Leukemia last year, it’s safe to say that Winnipeg-based Starlight child Lily’s early life has had some challenges. From countless hospital stays to times of complete isolation during treatment, Lily (now seven years old) has missed out on many opportunities to enjoy just being a kid. This year, in an effort to provide Lily with a chance to create much-needed positive memories away from the hospital, Toys”R”Us, Canada in partnership with Starlight Children’s Foundation Canada will be gifting her with a 3-Minute Dash through the Toys“R”Us store located at 1560 Regent Ave. W., Winnipeg, MB. On Wednesday, October 11, 2017 at 7:00 a.m., Lily and her family will have the chance to race through the store to fill their shopping carts with as many free toys as possible within the three minute timeframe.

The 3-Minute Dash program (now in its fourth successful year) is donated by Toys“R”Us as part of their long standing partnership with Starlight and will take place in eight cities across the nation this fall: Ottawa, Montreal, St. John’s, Langley, Edmonton, Calgary, Toronto and Winnipeg. Each dash recipient was randomly selected as part of a contest Starlight held earlier this summer, in which families were asked to share the details of their child’s care journey and submit them to their local Starlight Programs Coordinator for entry.

“At Starlight, we see first-hand the daily struggles and challenges Canadian families face when caring for their seriously ill child,” says Starlight Executive Director, Brian Bringolf. “Programs like the 3-Minute Dash are at the heart of our organization, providing us with the unique chance to bring welcome distraction and a genuine smile to the faces of deserving children like Lily.”

Over the past 19 years, Toys“R”Us and Babies“R”Us continues to be one of Starlight’s most involved and valuable partners. Through in-store and online campaigns, 3-Minute Dashes, their Starlight Gala event sponsorship, and donations to in-hospital, neonatal care and out-of-hospital programs, they have donated an incredible $17 million to Starlight and have been extraordinary advocates in the community about Starlight’s work.

“Hope and laughter, entertainment and distraction, comfort and support are an integral part of the circle of care and make a real difference to the quality of a seriously ill child’s life. We hope our event brings Lily and her family much fun and excitement as our team members proudly welcome them to our Winnipeg Dash!” says Mary Hewton, VP Human Resources and Customer Relations for Toys“R”Us, Canada.

More about Lily

On November 21, 2016, Lily was diagnosed with very high risk Acute Lymphoblastic Leukemia. Up until then, Lily was a completely healthy child, making the diagnosis an absolute shock to her and her family. Lily’s journey has been filled with many hours, days and weeks at the hospital, whether in cancer care, or in the CK-5 at the Children’s Hospital of Winnipeg. Despite all of her recent struggles, Lily finds ways to smile by enjoying activities like drawing, swimming, baking and singing. Lily will be celebrating her eighth birthday on October 1, making her upcoming dash an even more exciting event for her and her family.

This year, in addition to the 3-Minute Dash, Toys“R”Us has also helped sponsor:

• 85 Hospital Grants – Monetary funding to support distractive entertainment for hospitalized children.
• 10,500 ER Admit Kits – A variety of care products for children and parents during unexpected hospital stays.
• 7,000 Baby & Toddler Fun Kits – Cuddly toys and games to distract very young children during unpleasant hospital stays.
• 100 Starlight Treasure Chests – A box filled with toys and surprises, used by children during appointments at the hospital or clinic.
• Baby Resources for Hospitals Program – Supplying easy to sanitize crib mobiles and activity centers along with special infant seats to cover 100 Neonatal Intensive Care Units (NICU) and Pediatric Intensive Care Units (PICU) across Canada.
• First Nations Resource Program – A pilot project distributing 900 books and literature promoting Native and Inuit culture to pediatric hospitals serving the First Nations Community.

For more information, media accreditation, photos or interview requests, please contact:

Cory Stewart, Embrace Disruption PR | cory@embracedisruption.com, 647.638.1586

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving seriously ill children and their families through partnerships with more than 160 healthcare facilities. Over the past 25 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home.

Website: http://www.starlightcanada.org/

Twitter: @StarlightCanada #StarDash

Facebook: http://facebook.com/starlightcanada

Instagram: http://instagram.com/starlightcanada

Periscope: @StarlightCanada

About Toys“R”Us, Canada: 

Toys“R”Us (Canada) Ltd. and Babies“R”Us are part of Toys“R”Us, Inc., the world’s leading dedicated toy and baby products retailer. Toys“R”Us, Canada operates 82 full-sized stores across the country. For store locations and convenient online shopping visit www.toysrus.ca and www.babiesrus.ca.

Follow Toys“R”Us, Canada on Facebook (Facebook.com/ToysRUsCanada), Twitter (@ToysRUsCanada) and Instagram (@ToysRUsCanada)

Starlight Children’s Foundation™ Canada along with partner Toys”R”Us, Canada to provide eight Canadian families with a fun-filled escape away from the hospital, and their daily struggles with illness this fall.

TORONTO, ON (September 5, 2017) - After being diagnosed with Spastic Quadriplegia Cerebral Palsy and Epilepsy at a young age, it’s safe to say that Toronto-based Starlight child Lucas’s early life has had some challenges. From countless hospital stays to times of complete isolation during treatment and therapy, Lucas (who is now seven years old) has missed out on many opportunities to enjoy just being a kid. This year, in an effort to provide Lucas with a chance to create much-needed positive memories away from the hospital, Toys”R”Us, Canada in partnership with Starlight Children’s Foundation Canada will be gifting him with a 3-Minute Dash through the Toys“R”Us store located at 690 Evans Ave., Etobicoke, ON, M9C 1A1. On Tuesday, October 3, 2017 at 7:00 a.m., Lucas and his family will have the chance to race through the store to fill their shopping carts with as many free toys as possible within the three minute timeframe.

The 3-Minute Dash program (now in its fourth successful year) is donated by Toys“R”Us as part of their long standing partnership with Starlight and will take place in eight cities across the nation this fall: Ottawa, Montreal, St. John’s, Langley, Edmonton, Calgary, Toronto and Winnipeg. Each dash recipient was randomly selected as part of a contest Starlight held earlier this summer, in which families were asked to share the details of their child’s care journey and submit them to their local Starlight Programs Coordinator for entry.

“At Starlight, we see first-hand the daily struggles and challenges Canadian families face when caring for their seriously ill child,” says Starlight Executive Director, Brian Bringolf. “Programs like the 3-Minute Dash are at the heart of our organization, providing us with the unique chance to bring welcome distraction and a genuine smile to the faces of deserving children like Lucas.”

Over the past 19 years, Toys“R”Us and Babies“R”Us continues to be one of Starlight’s most involved and valuable partners. Through in-store and online campaigns, 3-Minute Dashes, their Starlight Gala event sponsorship, and donations to in-hospital, neonatal care and out-of-hospital programs, they have donated an incredible $17 million to Starlight and have been extraordinary advocates in the community about Starlight’s work.

“Hope and laughter, entertainment and distraction, comfort and support are an integral part of the circle of care and make a real difference to the quality of a seriously ill child’s life. We hope our event brings Lucas and his family much fun and excitement as our team members proudly welcome them to our Toronto Dash!” says Mary Hewton, VP Human Resources and Customer Relations for Toys“R”Us, Canada.

More about Lucas

From prematurity, reflux, Spastic Quadriplegia Cerebral Palsy, Epilepsy resulting in prolonged seizures up to 90 minutes, respiratory syncytial virus, numerous tests, hospitalizations and countless hours of therapy, Lucas has struggled through many challenges in his early life. Despite what he has had to overcome, Lucas always focuses on what he can do, rather than what he can’t. Lucas loves being around people and brightens his days by enjoying music, dancing and crafts. A big fan of the song “Watch Me (Whip/Nae Nae)”, Lucas also enjoys watching anything with exciting dance choreography!

This year, in addition to the 3-Minute Dash, Toys“R”Us has also helped sponsor:

• 85 Hospital Grants – Monetary funding to support distractive entertainment for hospitalized children.
• 10,500 ER Admit Kits – A variety of care products for children and parents during unexpected hospital stays.
• 7,000 Baby & Toddler Fun Kits – Cuddly toys and games to distract very young children during unpleasant hospital stays.
• 100 Starlight Treasure Chests – A box filled with toys and surprises, used by children during appointments at the hospital or clinic.
• Baby Resources for Hospitals Program – Supplying easy to sanitize crib mobiles and activity centers along with special infant seats to cover 100 Neonatal Intensive Care Units (NICU) and Pediatric Intensive Care Units (PICU) across Canada.
• First Nations Resource Program – A pilot project distributing 900 books and literature promoting Native and Inuit culture to pediatric hospitals serving the First Nations Community.

For more information, media accreditation, photos or interview requests, please contact:

Cory Stewart, Embrace Disruption PR | cory@embracedisruption.com, 647.638.1586

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving seriously ill children and their families through partnerships with more than 160 healthcare facilities. Over the past 25 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home.

Website: http://www.starlightcanada.org/

Twitter: @StarlightCanada #StarDash

Facebook: http://facebook.com/starlightcanada

Instagram: http://instagram.com/starlightcanada

Periscope: @StarlightCanada

About Toys“R”Us, Canada: 

Toys“R”Us (Canada) Ltd. and Babies“R”Us are part of Toys“R”Us, Inc., the world’s leading dedicated toy and baby products retailer. Toys“R”Us, Canada operates 82 full-sized stores across the country. For store locations and convenient online shopping visit www.toysrus.ca and www.babiesrus.ca.

Follow Toys“R”Us, Canada on Facebook (Facebook.com/ToysRUsCanada), Twitter (@ToysRUsCanada) and Instagram (@ToysRUsCanada)

Starlight Children’s Foundation™ Canada along with partner Toys”R”Us, Canada to provide eight Canadian families with a fun-filled escape away from the hospital, and their daily struggles with illness this fall.

CALGARY, AB (August 30, 2017) - After being diagnosed with Hollow Visceral Myopathy, a digestive disorder where the intestines are unable to contract normally and push food through the digestive system, it’s safe to say that Calgary-based Starlight child Oliver’s early life has had some challenges. From countless hospital stays to times of complete isolation during treatment, Oliver (who turns ten years old on September 17) has missed out on many opportunities to enjoy just being a kid. This year, in an effort to provide Oliver with a chance to create much-needed positive memories away from the hospital, Toys”R”Us, Canada in partnership with Starlight Children’s Foundation Canada will be gifting him with a 3-Minute Dash through the Toys“R”Us store located at 261055 Crossiron Blvd., Unit 4, Rocky View, AB. On Wednesday, September 27, 2017 at 7:00 a.m., Oliver and his family will have the chance to race through the store to fill their shopping carts with as many free toys as possible within the three minute timeframe.

The 3-Minute Dash program (now in its fourth successful year) is donated by Toys“R”Us as part of their long standing partnership with Starlight and will take place in eight cities across the nation this fall: Ottawa, Montreal, St. John’s, Langley, Edmonton, Calgary, Toronto and Winnipeg. Each dash recipient was randomly selected as part of a contest Starlight held earlier this summer, in which families were asked to share the details of their child’s care journey and submit them to their local Starlight Programs Coordinator for entry.

“At Starlight, we see first-hand the daily struggles and challenges Canadian families face when caring for their seriously ill child,” says Starlight Executive Director, Brian Bringolf. “Programs like the 3-Minute Dash are at the heart of our organization, providing us with the unique chance to bring welcome distraction and a genuine smile to the faces of deserving children like Oliver.”

Over the past 19 years, Toys“R”Us and Babies“R”Us continues to be one of Starlight’s most involved and valuable partners. Through in-store and online campaigns, 3-Minute Dashes, their Starlight Gala event sponsorship, and donations to in-hospital, neonatal care and out-of-hospital programs, they have donated an incredible $17 million to Starlight and have been extraordinary advocates in the community about Starlight’s work.

“Hope and laughter, entertainment and distraction, comfort and support are an integral part of the circle of care and make a real difference to the quality of a seriously ill child’s life. We hope our event brings Oliver and his family much fun and excitement as our team members proudly welcome them to our Calgary Dash!” says Mary Hewton, VP Human Resources and Customer Relations for Toys“R”Us, Canada.

More about Oliver

Oliver will be receiving his 3-Minute Dash just shortly after his tenth birthday, which he celebrates on September 17th. Although he has to spend 15 hours of each day hooked up to an IV, Oliver doesn’t let that stop him from playing outside or flying his remote control helicopter! On days where he doesn’t feel well enough to get out of bed, Oliver spends his time playing video games or watching his favourite movie, Harry Potter.

This year, in addition to the 3-Minute Dash, Toys“R”Us has also helped sponsor:

• 85 Hospital Grants – Monetary funding to support distractive entertainment for hospitalized children.
• 10,500 ER Admit Kits – A variety of care products for children and parents during unexpected hospital stays.
• 7,000 Baby & Toddler Fun Kits – Cuddly toys and games to distract very young children during unpleasant hospital stays.
• 100 Starlight Treasure Chests – A box filled with toys and surprises, used by children during appointments at the hospital or clinic.
• Baby Resources for Hospitals Program – Supplying easy to sanitize crib mobiles and activity centers along with special infant seats to cover 100 Neonatal Intensive Care Units (NICU) and Pediatric Intensive Care Units (PICU) across Canada.
• First Nations Resource Program – A pilot project distributing 900 books and literature promoting Native and Inuit culture to pediatric hospitals serving the First Nations Community.

For more information, media accreditation, photos or interview requests, please contact:

Cory Stewart, Embrace Disruption PR | cory@embracedisruption.com, 647.638.1586

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving seriously ill children and their families through partnerships with more than 160 healthcare facilities. Over the past 25 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home.

Website: http://www.starlightcanada.org/

Twitter: @StarlightCanada #StarDash

Facebook: http://facebook.com/starlightcanada

Instagram: http://instagram.com/starlightcanada

Periscope: @StarlightCanada

About Toys“R”Us, Canada: 

Toys“R”Us (Canada) Ltd. and Babies“R”Us are part of Toys“R”Us, Inc., the world’s leading dedicated toy and baby products retailer. Toys“R”Us, Canada operates 82 full-sized stores across the country. For store locations and convenient online shopping visit www.toysrus.ca and www.babiesrus.ca.

Follow Toys“R”Us, Canada on Facebook (Facebook.com/ToysRUsCanada), Twitter (@ToysRUsCanada) and Instagram (@ToysRUsCanada)

Edmonton Girl Diagnosed with Wolf-Hirschhorn Syndrome Will Receive a Three Minute Shopping Spree through Local Toys“R”Us, Canada store this September

Starlight Children’s Foundation™ Canada along with partner Toys”R”Us, Canada to provide eight Canadian families with a fun-filled escape away from the hospital, and their daily struggles with illness this fall.

EDMONTON, AB (August 30, 2017) - After being diagnosed with Wolf-Hirschhorn Syndrome, a genetic disorder that causes seizures and affects facial appearance, growth, development, intellectual ability and muscle tone, it’s safe to say that Edmonton-based Starlight child Sadie’s early life has had some challenges. From countless hospital stays to times of complete isolation during treatment, Sadie (now eleven years old) has missed out on many opportunities to enjoy just being a kid. This year, in an effort to provide Sadie with a chance to create much-needed positive memories away from the hospital, Toys”R”Us, Canada in partnership with Starlight Children’s Foundation Canada will be gifting her with a 3-Minute Dash through the Toys“R”Us store located at Southpark Village Mall, 3940 Gateway Blvd. NW, Edmonton, AB. On Tuesday, September 26, 2017 at 7:00 a.m., Sadie and her family will have the chance to race through the store to fill their shopping carts with as many free toys as possible within the three minute timeframe.

The 3-Minute Dash program (now in its fourth successful year) is donated by Toys“R”Us as part of their long standing partnership with Starlight and will take place in eight cities across the nation this fall: Ottawa, Montreal, St. John’s, Langley, Edmonton, Calgary, Toronto and Winnipeg. Each dash recipient was randomly selected as part of a contest Starlight held earlier this summer, in which families were asked to share the details of their child’s care journey and submit them to their local Starlight Programs Coordinator for entry.

“At Starlight, we see first-hand the daily struggles and challenges Canadian families face when caring for their seriously ill child,” says Starlight Executive Director, Brian Bringolf. “Programs like the 3-Minute Dash are at the heart of our organization, providing us with the unique chance to bring welcome distraction and a genuine smile to the faces of deserving children like Sadie.”

Over the past 19 years, Toys“R”Us and Babies“R”Us continues to be one of Starlight’s most involved and valuable partners. Through in-store and online campaigns, 3-Minute Dashes, their Starlight Gala event sponsorship, and donations to in-hospital, neonatal care and out-of-hospital programs, they have donated an incredible $17 million to Starlight and have been extraordinary advocates in the community about Starlight’s work.

“Hope and laughter, entertainment and distraction, comfort and support are an integral part of the circle of care and make a real difference to the quality of a seriously ill child’s life. We hope our event brings Sadie and her family much fun and excitement as our team members proudly welcome them to our Edmonton Dash!” says Mary Hewton, VP Human Resources and Customer Relations for Toys“R”Us, Canada.

More about Sadie

Sadie is a ten year old girl who is full of life and positive energy. Some of Sadie’s favourite activities involve dancing to music (particularly Lady Gaga and Katy Perry), playing games and riding her bike. Sadie has a love for the colour purple and is a massive fan of the Disney hit Monsters Inc.

This year, in addition to the 3-Minute Dash, Toys“R”Us has also helped sponsor:

• 85 Hospital Grants – Monetary funding to support distractive entertainment for hospitalized children.
• 10,500 ER Admit Kits – A variety of care products for children and parents during unexpected hospital stays.
• 7,000 Baby & Toddler Fun Kits – Cuddly toys and games to distract very young children during unpleasant hospital stays.
• 100 Starlight Treasure Chests – A box filled with toys and surprises, used by children during appointments at the hospital or clinic.
• Baby Resources for Hospitals Program – Supplying easy to sanitize crib mobiles and activity centers along with special infant seats to cover 100 Neonatal Intensive Care Units (NICU) and Pediatric Intensive Care Units (PICU) across Canada.
• First Nations Resource Program – A pilot project distributing 900 books and literature promoting Native and Inuit culture to pediatric hospitals serving the First Nations Community.

For more information, media accreditation, photos or interview requests, please contact:

Cory Stewart, Embrace Disruption PR | cory@embracedisruption.com, 647.638.1586

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving seriously ill children and their families through partnerships with more than 160 healthcare facilities. Over the past 25 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home.

Website: http://www.starlightcanada.org/

Twitter: @StarlightCanada #StarDash

Facebook: http://facebook.com/starlightcanada

Instagram: http://instagram.com/starlightcanada

Periscope: @StarlightCanada

About Toys“R”Us, Canada: 

Toys“R”Us (Canada) Ltd. and Babies“R”Us are part of Toys“R”Us, Inc., the world’s leading dedicated toy and baby products retailer. Toys“R”Us, Canada operates 82 full-sized stores across the country. For store locations and convenient online shopping visit www.toysrus.ca and www.babiesrus.ca.

Follow Toys“R”Us, Canada on Facebook (Facebook.com/ToysRUsCanada), Twitter (@ToysRUsCanada) and Instagram (@ToysRUsCanada)

Starlight Children’s Foundation™ Canada along with partner Toys”R”Us, Canada to provide eight Canadian families with a fun-filled escape away from the hospital, and their daily struggles with illness this fall.

LANGLEY, B.C. (August 29, 2017) - After being diagnosed with a cancerous brain tumour at the age of four, it’s safe to say that Langley-based Starlight child Talia’s early life has had some challenges. From countless hospital stays to times of complete isolation during treatment and surgery, Talia (now six years old) has missed out on many opportunities to enjoy just being a kid. This year, in an effort to provide Talia with a chance to create much-needed positive memories away from the hospital, Toys”R”Us, Canada in partnership with Starlight Children’s Foundation Canada will be gifting her with a 3-Minute Dash through the Toys“R”Us store located at Willowbrook Shopping Centre, 19705 Fraser Highway, Langley, BC. On Monday, September 25, 2017 at 7:00 a.m., Talia and her family will have the chance to race through the store to fill their shopping carts with as many free toys as possible within the three minute timeframe.

The 3-Minute Dash program (now in its fourth successful year) is donated by Toys“R”Us as part of their long standing partnership with Starlight and will take place in eight cities across the nation this fall: Ottawa, Montreal, St. John’s, Langley, Edmonton, Calgary, Toronto and Winnipeg. Each dash recipient was randomly selected as part of a contest Starlight held earlier this summer, in which families were asked to share the details of their child’s care journey and submit them to their local Starlight Programs Coordinator for entry.

“At Starlight, we see first-hand the daily struggles and challenges Canadian families face when caring for their seriously ill child,” says Starlight Executive Director, Brian Bringolf. “Programs like the 3-Minute Dash are at the heart of our organization, providing us with the unique chance to bring welcome distraction and a genuine smile to the faces of deserving children like Talia.”

Over the past 19 years, Toys“R”Us and Babies“R”Us continues to be one of Starlight’s most involved and valuable partners. Through in-store and online campaigns, 3-Minute Dashes, their Starlight Gala event sponsorship, and donations to in-hospital, neonatal care and out-of-hospital programs, they have donated an incredible $17 million to Starlight and have been extraordinary advocates in the community about Starlight’s work.

“Hope and laughter, entertainment and distraction, comfort and support are an integral part of the circle of care and make a real difference to the quality of a seriously ill child’s life. We hope our event brings Talia and her family much fun and excitement as our team members proudly welcome them to our Langley Dash!” says Mary Hewton, VP Human Resources and Customer Relations for Toys“R”Us, Canada.

More about Talia

At just four years old, Talia was diagnosed with a cancerous tumour on her brain stem. Throughout her ongoing chemotherapy treatment (of over 85 weeks), Talia likes to keep her spirits up with dancing, singing karaoke and swimming. A Barbie fan through and through, Talia loves anything pink or purple, and can often be caught listening to her favourite musical artists Megan Trainor and Bruno Mars.

This year, in addition to the 3-Minute Dash, Toys“R”Us has also helped sponsor:

• 85 Hospital Grants – Monetary funding to support distractive entertainment for hospitalized children.
• 10,500 ER Admit Kits – A variety of care products for children and parents during unexpected hospital stays.
• 7,000 Baby & Toddler Fun Kits – Cuddly toys and games to distract very young children during unpleasant hospital stays.
• 100 Starlight Treasure Chests – A box filled with toys and surprises, used by children during appointments at the hospital or clinic.
• Baby Resources for Hospitals Program – Supplying easy to sanitize crib mobiles and activity centers along with special infant seats to cover 100 Neonatal Intensive Care Units (NICU) and Pediatric Intensive Care Units (PICU) across Canada.
• First Nations Resource Program – A pilot project distributing 900 books and literature promoting Native and Inuit culture to pediatric hospitals serving the First Nations Community.

For more information, media accreditation, photos or interview requests, please contact:

Cory Stewart, Embrace Disruption PR | cory@embracedisruption.com, 647.638.1586

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving seriously ill children and their families through partnerships with more than 160 healthcare facilities. Over the past 25 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home.

Website: http://www.starlightcanada.org/

Twitter: @StarlightCanada #StarDash

Facebook: http://facebook.com/starlightcanada

Instagram: http://instagram.com/starlightcanada

Periscope: @StarlightCanada

About Toys“R”Us, Canada: 

Toys“R”Us (Canada) Ltd. and Babies“R”Us are part of Toys“R”Us, Inc., the world’s leading dedicated toy and baby products retailer. Toys“R”Us, Canada operates 82 full-sized stores across the country. For store locations and convenient online shopping visit www.toysrus.ca and www.babiesrus.ca.

Follow Toys“R”Us, Canada on Facebook (Facebook.com/ToysRUsCanada), Twitter (@ToysRUsCanada) and Instagram (@ToysRUsCanada)

Starlight Children’s Foundation™ Canada along with partner Toys”R”Us, Canada to provide eight Canadian families with a fun-filled escape away from the hospital, and their daily struggles with illness this fall.

ST. JOHN’S, NFLD (August 24, 2017) - After being diagnosed with a brain tumour at the age of five, it’s safe to say that St. John’s-based Starlight child Nathan’s early life has had some challenges. From countless hospital stays to times of complete isolation during treatment and surgery, Nathan (now seven years old) has missed out on many opportunities to enjoy just being a kid. This year, in an effort to provide Nathan with a chance to create much-needed positive memories away from the hospital, Toys”R”Us, Canada in partnership with Starlight Children’s Foundation Canada will be gifting him with a 3-Minute Dash through the Toys“R”Us store located at Woodgate Plaza, 58 Kenmount Road, St. John’s, NFLD. On Tuesday, September 19, 2017 at 7:00 a.m., Nathan and his family will have the chance to race through the store to fill their shopping carts with as many free toys as possible within the three minute timeframe.

The 3-Minute Dash program (now in its fourth successful year) is donated by Toys“R”Us as part of their long standing partnership with Starlight and will take place in eight cities across the nation this fall: Ottawa, Montreal, St. John’s, Langley, Edmonton, Calgary, Toronto and Winnipeg. Each dash recipient was randomly selected as part of a contest Starlight held earlier this summer, in which families were asked to share the details of their child’s care journey and submit them to their local Starlight Programs Coordinator for entry.

“At Starlight, we see first-hand the daily struggles and challenges Canadian families face when caring for their seriously ill child,” says Starlight Executive Director, Brian Bringolf. “Programs like the 3-Minute Dash are at the heart of our organization, providing us with the unique chance to bring welcome distraction and a genuine smile to the faces of deserving children like Nathan.”

Over the past 19 years, Toys“R”Us and Babies“R”Us continues to be one of Starlight’s most involved and valuable partners. Through in-store and online campaigns, 3-Minute Dashes, their Starlight Gala event sponsorship, and donations to in-hospital, neonatal care and out-of-hospital programs, they have donated an incredible $17 million to Starlight and have been extraordinary advocates in the community about Starlight’s work.

“Hope and laughter, entertainment and distraction, comfort and support are an integral part of the circle of care and make a real difference to the quality of a seriously ill child’s life. We hope our event brings Nathan and his family much fun and excitement as our team members proudly welcome them to our St. John’s Dash!” says Mary Hewton, VP Human Resources and Customer Relations for Toys“R”Us, Canada.

More about Nathan

On May 20, 2015, a then five-year-old Nathan had his world turned upside down, when he was diagnosed with a brain tumour. He was immediately hospitalized at the Janeway in St. John’s, and underwent what would be the first of several brain surgeries on May 27, 2015. Following two rounds of chemotherapy, Nathan’s family learned that the tumour had already started to grow back, and he was then sent to the IWK in Halifax for another surgery to remove the new growth. He then underwent 33 radiation treatments.  Following this, Nathan’s family had a year and a half of clear scans, with life seemingly getting life back to normal; Nathan started school and blossomed with his friends and his activities. In June of 2017, they learned that unfortunately two new tumours had quickly grown in his little brain. Once again he was sent to Halifax, and just weeks ago, underwent back-to-back surgeries to remove the tumours. Nathan is currently undergoing additional radiation treatments.

Throughout it all, Nathan has kept a smile on his face and joy in his heart. With his love of swimming, playing mini golf and legos, along with video games like Minecraft and Halo, Nathan has found ways to escape his diagnosis through distractive entertainment.

This year, in addition to the 3-Minute Dash, Toys“R”Us has also helped sponsor:

• 85 Hospital Grants – Monetary funding to support distractive entertainment for hospitalized children.
• 10,500 ER Admit Kits – A variety of care products for children and parents during unexpected hospital stays.
• 7,000 Baby & Toddler Fun Kits – Cuddly toys and games to distract very young children during unpleasant hospital stays.
• 100 Starlight Treasure Chests – A box filled with toys and surprises, used by children during appointments at the hospital or clinic.
• Baby Resources for Hospitals Program – Supplying easy to sanitize crib mobiles and activity centers along with special infant seats to cover 100 Neonatal Intensive Care Units (NICU) and Pediatric Intensive Care Units (PICU) across Canada.
• First Nations Resource Program – A pilot project distributing 900 books and literature promoting Native and Inuit culture to pediatric hospitals serving the First Nations Community.

For more information, media accreditation, photos or interview requests, please contact:

Cory Stewart, Embrace Disruption PR | cory@embracedisruption.com, 647.638.1586

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving seriously ill children and their families through partnerships with more than 160 healthcare facilities. Over the past 25 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home.

Website: http://www.starlightcanada.org/

Twitter: @StarlightCanada #StarDash

Facebook: http://facebook.com/starlightcanada

Instagram: http://instagram.com/starlightcanada

Periscope: @StarlightCanada

About Toys“R”Us, Canada: 

Toys“R”Us (Canada) Ltd. and Babies“R”Us are part of Toys“R”Us, Inc., the world’s leading dedicated toy and baby products retailer. Toys“R”Us, Canada operates 82 full-sized stores across the country. For store locations and convenient online shopping visit www.toysrus.ca and www.babiesrus.ca.

Follow Toys“R”Us, Canada on Facebook (Facebook.com/ToysRUsCanada), Twitter (@ToysRUsCanada) and Instagram (@ToysRUsCanada)

Starlight Children’s Foundation™ Canada along with partner Toys”R”Us, Canada to provide eight Canadian families with a fun-filled escape away from the hospital, and their daily struggles with illness this fall.

OTTAWA, ON (August 22, 2017) - After being diagnosed with leukemia at the age of six, it’s safe to say that Ottawa-based Starlight child Gabriel’s early life has had some challenges. From countless hospital stays to times of complete isolation during treatment, Gabriel (now 11 years old) has missed out on many opportunities to enjoy just being a kid. This year, in an effort to provide Gabriel with a chance to create much-needed positive memories away from the hospital, Toys”R”Us, Canada in partnership with Starlight Children’s Foundation Canada will be gifting him with a 3-Minute Dash through the Toys“R”Us store located at 3742 Innes Road, Orleans, Ontario. On Tuesday, September 12, 2017 at 7:00 a.m., Gabriel and his family will have the chance to race through the store to fill their shopping carts with as many free toys as possible within the three minute timeframe.

The 3-Minute Dash program (now in its fourth successful year) is donated by Toys“R”Us as part of their long standing partnership with Starlight and will take place in eight cities across the nation this fall: Ottawa, Montreal, St. John’s, Langley, Edmonton, Calgary, Toronto and Winnipeg. Each dash recipient was randomly selected as part of a contest Starlight held earlier this summer, in which families were asked to share the details of their child’s care journey and submit them to their local Starlight Programs Coordinator for entry.

“At Starlight, we see first-hand the daily struggles and challenges Canadian families face when caring for their seriously ill child,” says Starlight Executive Director, Brian Bringolf. “Programs like the 3-Minute Dash are at the heart of our organization, providing us with the unique chance to bring welcome distraction and a genuine smile to the faces of deserving children like Gabriel.”

Over the past 19 years, Toys“R”Us and Babies“R”Us continues to be one of Starlight’s most involved and valuable partners. Through in-store and online campaigns, 3-Minute Dashes, their Starlight Gala event sponsorship, and donations to in-hospital, neonatal care and out-of-hospital programs, they have donated an incredible $17 million to Starlight and have been extraordinary advocates in the community about Starlight’s work.

“Hope and laughter, entertainment and distraction, comfort and support are an integral part of the circle of care and make a real difference to the quality of a seriously ill child’s life. We hope our event brings Gabriel and his family much fun and excitement as our team members proudly welcome them to our Ottawa Dash!” says Mary Hewton, VP Human Resources and Customer Relations for Toys“R”Us, Canada.

More about Gabriel

Gabriel was diagnosed with Acute Lymphoblastic Leukemia at the age of 6, a time when boys are adventurous, curious and very active. His stays at the hospital were often difficult and, at times, prevented him from even being allowed outdoors or in public places. Gabo, a nickname lovingly bestowed by his family, enjoys creating his own worlds with Lego and can’t get enough of both Star Wars and the Cars series. An enthusiastic Ottawa Senators fan, Gabo loves both hockey and soccer, but also finds joy in playing his guitar. At the time of Gabriel’s 3-Minute Dash, he will be approaching his twelfth birthday, making the upcoming experience even more exciting for both him and his family.

This year, in addition to the 3-Minute Dash, Toys“R”Us has also helped sponsor:

• 85 Hospital Grants – Monetary funding to support distractive entertainment for hospitalized children.
• 10,500 ER Admit Kits – A variety of care products for children and parents during unexpected hospital stays.
• 7,000 Baby & Toddler Fun Kits – Cuddly toys and games to distract very young children during unpleasant hospital stays.
• 100 Starlight Treasure Chests – A box filled with toys and surprises, used by children during appointments at the hospital or clinic.
• Baby Resources for Hospitals Program – Supplying easy to sanitize crib mobiles and activity centers along with special infant seats to cover 100 Neonatal Intensive Care Units (NICU) and Pediatric Intensive Care Units (PICU) across Canada.
• First Nations Resource Program – A pilot project distributing 900 books and literature promoting Native and Inuit culture to pediatric hospitals serving the First Nations Community.

For more information, media accreditation, photos or interview requests, please contact:

Cory Stewart, Embrace Disruption PR | cory@embracedisruption.com, 647.638.1586

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving seriously ill children and their families through partnerships with more than 160 healthcare facilities. Over the past 25 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home.

Website: http://www.starlightcanada.org/

Twitter: @StarlightCanada #StarDash

Facebook: http://facebook.com/starlightcanada

Instagram: http://instagram.com/starlightcanada

Periscope: @StarlightCanada

About Toys“R”Us, Canada: 

Toys“R”Us (Canada) Ltd. and Babies“R”Us are part of Toys“R”Us, Inc., the world’s leading dedicated toy and baby products retailer. Toys“R”Us, Canada operates 82 full-sized stores across the country. For store locations and convenient online shopping visit www.toysrus.ca and www.babiesrus.ca.

Follow Toys“R”Us, Canada on Facebook (Facebook.com/ToysRUsCanada), Twitter (@ToysRUsCanada) and Instagram (@ToysRUsCanada)

Leading child health expert and pediatrician Dr. Dina Kulik shares tips to keep your children healthy as they head back to school this fall

TORONTO, ON (July 25, 2017) - With September just over a month away, parents are beginning the yearly tradition of preparing their children to head back to school. Beyond the usual August clothing and stationary shopping, it is important to take extra measures to educate children on how to avoid getting sick, as some kids can contract up to 12 colds in a calendar year. To help limit sick days this fall, Dr. Dina Kulik, medical director of North America’s first all-in-one medical and dental facility Kidcrew, shares five top illness prevention tips for back to school.

1. Hands off the mug.

As tempting as it is for kids, it’s important for them to avoid touching their face, eyes and nose throughout the day. Hands come in contact with millions of germs, particularly at school, says Dr. Kulik, making this one of the most common ways for viral and bacterial infections to get started.

2. Wash those mitts.

Teach your child to wash their hands often — this includes after using the toilet, after recess, and before and after eating. Make hand washing fun (and effective) by encouraging kids to sing “Happy Birthday” the full way through before finishing scrubbing and turning off the tap.

3. Stop the sharing.

Of course, kids should be encouraged to share in class and on the playground, but the practice should stop when it comes to meal time, says Kulik. Avoid sharing cups, food and utensils to prevent infection, and try to keep your child’s food items labelled clearly in their lunch bags.

4. Consider the shots.

Dangerous illnesses like chicken pox, influenza and measles pop up far too often in school environments over the fall and winter months. Consider vaccinations to fend off the contagious diseases before the whole family is forced home sick.

5. Eat the rainbow.

Incorporating a well balanced, nutritious diet of vegetables, fruits, grains and protein is extremely important in fighting off and preventing illness. Making sure to satisfy thirst with water (rather than sugary drinks), and ensuring kids get 10-12 hours of sleep per night largely contributes to maintaining a healthy immune system.

Although it’s inevitable that your child will get sick at some point while back at school, these helpful tips will hopefully keep the sick days to a minimum! For more child health information, visit Dr. Dina’s blog at www.drdina.ca.

For more information, republishing or interview requests, please contact:

Cory Stewart, EDPR, p. 647.638.1586, e. cory@embracedisruption.com

About Kidcrew:

Kidcrew is a forward-thinking clinic focused on patient experience, family centered-care and wellness for children and families of all ages. From pediatricians, to allergists, neurologists, sport medicine doctors and gastroenterologists, we have your family covered from head to toe.

Website: http://www.kidcrew.com

Facebook: https://www.facebook.com/kidcrewmedical/

Twitter: https://twitter.com/kidcrewmedical

Instagram: https://www.instagram.com/kidcrewclinic/

About Dr. Dina Kulik:

Dr. Dina Kulik completed her Pediatrics Residency and Pediatric Emergency Medicine Fellowship at the Hospital for Sick Children, where she is a Staff Physician. Dr Dina is one of Canada’s leading child health media experts, providing child health information through television, radio, print media and via her blog DrDina.ca. Above all, Dina’s greatest joy is her family and being the mom of three crazy boys.

Website: http://www.drdina.ca

Facebook: https://www.facebook.com/DinaKulikMD

Twitter: https://twitter.com/DrDinaKulik

Instagram: https://www.instagram.com/drdinakulik/

YouTube: https://www.youtube.com/user/DrDinaKulik

Check it out below!

Leading pediatrician and child health expert, Dr. Dina Kulik, opens a one stop clinic offering pediatricians, allergists, neurologists, sport medicine doctors, gastroenterologists and more, combined with a kid-approved, interactive environment.

TORONTO, ON (July 5, 2017) - Visits to the doctor’s office will be met with newfound excitement by families in the Greater Toronto Area, as they celebrate the opening of Kidcrew, a brand new progressive, pediatric clinic located at the corner of Bathurst Street and St. Clair Street West (1440 Bathurst Street, Toronto, Ontario). This one-of-a-kind facility, owned and operated by child health expert Dr. Dina Kulik, provides a one stop solution for kids’ health, accompanied with distractive entertainment; including kid-approved perks such as a toy-filled ‘klubhouse’ and an interactive children’s playground.

Spanning over 7,500 square feet, Kidcrew is home to a medical crew of over 30 specialists including: pediatricians, dentists, allergists, dermatologists, ear, nose and throat specialists, gastroenterologists, endocrinologists, hematologists, otolaryngologists, neurologists and sports medicine doctors; along with a wellness crew of lactation consultants, dietitians, psychologists, occupational therapists, physiotherapists, sleep clinicians, speech and language pathologists. Also in house: a soothing baby feeding room (dubbed the ‘milk bar’), and a private surgical recovery space.

“Kidcrew was carefully developed as a stress free, one stop, head to toe solution for children’s health care,” says Dr. Dina Kulik, owner Kidcrew. “Knowing that many households require harmonized medical attention beyond a general pediatrician, we provide parents with a collaborative, team-based approach to kids health.”

In addition to the services offered by the medical, wellness and dental crews during regular business hours, Kidcrew also provides seven-day a week after hours care, open to both patients and non-patients; ranging Monday to Friday from 5:30 p.m. to 7:30 p.m., and on weekends from 10 a.m. to 3 p.m. Services coming soon to the facility lineup include an audiologist, cardiologist, massage therapist, optometrist, respirologist and social workers.

“As a mother of (almost) four young children, I know the value of time-saving solutions in a busy household — Kidcrew provides just that, plus a non-traditional, fun environment for kids,” adds Dr. Dina Kulik. 

For a video tour of Kidcrew, click here.

To book an appointment at Kidcrew, please visit http://www.kidcrew.com, email medical@kidcrew.com or phone 416.654.KIDS (5437).

For more information, high resolution photos or interview requests, please contact:

Cory Stewart, EDPR, p. 647.638.1586, e. cory@embracedisruption.com

About Kidcrew:

Kidcrew is a forward-thinking clinic focused on patient experience, family centered-care and wellness for children and families of all ages. From pediatricians, to allergists, neurologists, sport medicine doctors and gastroenterologists, we have your family covered from head to toe.

Website: http://www.kidcrew.com

Facebook: https://www.facebook.com/kidcrewmedical/

Twitter: https://twitter.com/kidcrewmedical

Instagram: https://www.instagram.com/kidcrewclinic/

About Dr. Dina Kulik:

Dr. Dina Kulik completed her Pediatrics Residency and Pediatric Emergency Medicine Fellowship at the Hospital for Sick Children, where she is a Staff Physician. Dr Dina is one of Canada’s leading child health media experts, providing child health information through television, radio, print media and via her blog DrDina.ca. Above all, Dina’s greatest joy is her family and being the mom of three crazy boys.

Website: http://www.drdina.ca

Facebook: https://www.facebook.com/DinaKulikMD

Twitter: https://twitter.com/DrDinaKulik

Instagram: https://www.instagram.com/drdinakulik/

YouTube: https://www.youtube.com/user/DrDinaKulik

When considering a pitch subject line … write the pitch first. Let the idea take shape then work on a subject line. #prtips

— PRTraction (@PRTraction) June 1, 2017

Preparation for media interviews separates the pros from the amateurs. #PRTips #PR https://t.co/rJwvDJwjhx

— Marianne Schwab (@VIP_MediaCoach) June 1, 2017

#PRTip: Be consistent

If you want to build a trust in your brand, communicate with your target audiences on a regular basis

— KD Communications (@KD_Comms) June 14, 2017

The media is calling for an interview about a controversial issue. Consider a written statement rather than an interview. #PRTip

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Stuck on what to write about your #startup or #SME company? Here’s our #PRTip pic.twitter.com/5Udjw7BbCp

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Aside from the fact that Quora has its own blogging platform, it’s also a great way to find out what customers are talking about. #PRtips

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Foundation supports upcoming community projects with the help of Royal Bank of Canada during community celebration on June 8, 2017

TORONTO, ON (May 23, 2017) ‐ On the evening of Thursday, June 8, 2017, Community One Foundation will hold a community celebration at The 519 Community Centre (519 Church St., Toronto), which will feature a presentation of the Community One Foundation Rainbow Grants and a number of panels featuring current and past grant recipients, along with highlighting LGBT programs and initiatives in the Greater Toronto Area including Durham, Halton, Peel and York region. The Rainbow Grant program, which began in 1980, is one of many foundation initiatives supporting the LGBTTIQQ2S community, funded through donations from individual donors and corporate partners.

For over thirty years, Rainbow Grants have helped nurture the early days of many Greater Toronto LGBTTIQQ2S community initiatives, grassroots projects, established organizations and one-off projects. The Grants are awarded in three different tiers; General (for projects or people that are not a part of an organization, charity or corporation), Foundation, and the Royal Bank of Canada (RBC) Community Award of $10,000 (donated by RBC).

“We are thrilled to celebrate such a diverse group of communities in the areas of arts and culture; health and social sciences; and research, education and advocacy this year,” said Community One Co‐ Chair Kevin Ormsby. “Thanks to the continued support from both individuals and corporate partners like the Royal Bank of Canada, Community One looks forward to providing continued support to important and innovative LGBTTIQQ2S projects in the GTA.”

The following is a list of Rainbow Grant recipients in 2017:

General Grants

Autistiqueers – the first autistic queer/trans-led support and action group in Toronto. Autistiqueers aims to create queer/trans autistic community both by and for ourselves. Their first project is to create a zine of stories about autistic queer/trans people from their perspective.

Queen of Hearts - a short film about an all-powerful, black, supernatural Queen in a fictional Victorian kingdom. The film is a magical infusion of West African culture in a historically European setting. It offers a creative glimpse into the life of a complex Queen whose world is shattered.

Out to Win (Proud Politics) – a project that seeks to address the low number of LGBTTIQQ2S individuals in elected office and strengthen the networks and ties among those candidates and organizers to build their collective capacity to become civic leaders and champions of inclusive public policies.

Hall of Justice – works with youth to explore contemporary and historical social movements and the work of activists in 2SLGBTQ (Two Spirit, Lesbian, Gay, Bisexual, Trans, Queer) communities.

Bi Arts Festival – The Bi Arts Festival (September 22-24, 2017) will celebrate and promote bisexual visibility, culture and history through a weekend of community events including an art exhibit, a pop-up craft market, author and poetry readings, Wikipedia edit-a-thon, a zine, and a screening of independent film and video by bisexual filmmakers.

Toronto Arts Book Fair x Zine Production & Exchange Program – Paperhouse Outreach Collective has partnered with Toronto Art Book Fair (TOABF) and SKETCH to facilitate a week-long artists’ book and zine workshop, ZIPE (Zine Production and Exchange), in Artscape Youngplace is for 14 youth and young adults who identify and/or ally with LGBTTIAQQ2S, disabled, and POC communities.

Unexpectedly Trans: Holding Hands with the Awkward (Hanlon McGregor and Mihaly Szabados) – a play about a 40-year-old married mother of two – Gina – who begins a gender transition to identify as Dan, a queer, trans father. He must come out to his partner, his young children, his family and his community. Both big and small hearts are challenged.

Foundation Grants

Healthier Selves, Healthier Relationships, Healthier Communities (Ontario Rainbow Alliance of the Deaf) – provides a ten-week workshop series for LGBTQQ2SIA Deaf community members.

Asians in Motion II: LGBTTIQQ2SA Youth Forum (Asian Community AIDS Service) – a full-day community forum designed by and for self-identified East & Southeast Asian LGBTTIQQ2SA youth in Toronto and the GTA. The project goal is to increase youth capacity, and peer support network through training, awareness raising activities that will promote community leadership, communication, and advocacy.

Developing a Life Coaching Model for Asian Trans Women (Asian Community AIDS Service) – this project aims to develop a person-centred life coach model for Asian trans women to guide them in their journey to transitioning. 10-15 Asian trans women will be engaged by supporting their transitioning in the areas of real life experience, social and emotional well-being, disclosure, and other life challenges.

Boys In Chairs (Boys in Chairs Collective) – a devised, collective theatre piece that explores the specifics of three men’s experiences as queer disabled men.

An Intergenerational Gathering Telling the History of Toronto’s Black Queer Community (Intergenerational Gathering Planning Committee) – a one-day event bringing together the different generations of Toronto’s Black queer communities to share stories and learn about their history, to acknowledge and honour those involved in community building over the years including Black queer ancestors, and to celebrate the transformative work of community building.

Rainbow Outings and Art-Making: Seniors Celebrate Toronto Together (Sunshine Centres for Seniors) – this project will give LGBTQ seniors opportunities to celebrate Toronto’s diverse history through outings, walking tours, art-making and educational presentations. The project will enhance the health and wellness of LGBTQ seniors by providing social interaction, physical exercise, cognitive stimulation, and the chance to creatively express themselves through various artistic activities.

Youth Workshop Program (Buddies in Bad Times Theatre) - a free workshop series for queer youth that offers skills building and mentorship in various areas of performance, storytelling, and theatre.

Trans & Gender Diverse Community Drop-in / Working Group Meetings (Trans & Gender Diverse Community Working Group) – an open space with optional activities provided for Trans & Gender Diverse people in West-Toronto. Some sessions will include outside facilitators for key groups within the Trans & Gender Diverse Community. The open meetings are accessible, community-led meetings in which all Working Group planning is done.

PFLAG Teens & Tweens (PFLAG Durham) – a new youth services program that targets adolescents from aged 11 to 17 dealing with gender identity discrimination. This program provides a safe, affirming, positive space for these youth to connect, socialize, learn and share with others in facilitated creative, educational and social activities.

Heart to Heart: Queers Creating Better Relationships (Laura Krahn) – a 10-week group for LGBTQ spectrum women and nonbinary people aged 30-49 who want to create more fulfilling relationships. Participants will define “better relationships” in their own terms; explore what they need/want from themselves and others; build skills to negotiate conflict; and share knowledge and experience, making the community stronger.

SOY Youth Capacity Building through Volunteer Anti-Oppression Training (Supporting Our Youth) – will develop, implement, facilitate and evaluate a workshop that will provide crucial anti-oppression training to all current and future SOY volunteers and adult mentors.

Trans Collections Project (Canadian Lesbian and Gay Archives) – arrange, describe, digitize and create research aids for three trans collections: Denise Hudson (Transvestites in Toronto), Rachel Lewis (various trans groups) and OneSong Transgender Support Services in Regina, SK. Collect material from trans elders in the community.

Ladies and Gentlemen, Boys and Girls (Roseneath Theatre) – Roseneath Theatre will develop and tour “Ladies and Gentlemen, Boys and Girls” by Dave Deveau, a play that deals with gender identity, empathy and integrity to elementary schools throughout the GTA.

Building Pride, Music & Belonging in the City of Toronto (Singing OUT, Toronto’s LGBTQ+ Community Chorus) – A June concert theme of “One Love” will speak to loving one’s self, loving others and loving our community. It will reach extended levels of inclusiveness, highlighting young, Canadian and LGBTQ+ composers and artists. Focus will also be on Indigenous pieces that will tell a story of love, history and advancement. A parallel story of LGBTQ+ rights will be woven into the performance through narration by choir members.

RBC Community Rainbow Grant

Transitional Gender Project (LOFT Community Services) - this project will provide intensive, one-on-one, stigma-free coordinated support, and access to trans-positive services and transitional housing for trans people with multiple challenges (mental health issues, addictions, homelessness), who self-identify as wanting to transition or currently transitioning.

For more information, photos or interview requests, please contact:

Cory Stewart | Embrace Disruption PR

cory@embracedisruption.com

o: 416.963.9857 c: 647.638.1586

About Community One:

Established in 1980, Community One Foundation provides grants to LGBTTIQQ2S community projects in Greater Toronto Area including Durham, Halton, Peel and York Regions, focusing on the areas of arts and culture, health and social services, and research and education. The Foundation also promotes community philanthropy through strategic partnerships such as the Bill 7 Award and the LGBT Giving Network.

Website: http://www.communityone.ca

Facebook: http://www.facebook.com/CommunityOneFoundation/

Instagram: http://www.instagram.com/C1foundation

Twitter: http://www.twitter.com/C1Foundation

About RBC:

Royal Bank of Canada is Canada’s largest bank, and one of the largest banks in the world, based on market capitalization. We are one of North America’s leading diversified financial services companies, and provide personal and commercial banking, wealth management, insurance, investor services and capital markets products and services on a global basis. We have over 80,000 full‐ and part‐time employees who serve more than 16 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 37 other countries. For more information, please visit rbc.com.

RBC helps communities prosper, supporting a broad range of community initiatives through donations, community investments, sponsorships and employee volunteer activities. In 2015, we contributed more than $121 million to causes around the world.

Themed “In the Spirit of Wellness & Healing”, as tribute to the indigenous community, the annual event will take place on June 20, 2017 at 9 p.m.

TORONTO, ON (May 23, 2017) – On the evening of Tuesday, June 20, 2017, thousands of LGBTTIQQ2S+ community members will remember, honour and celebrate those who have passed from AIDS or AIDS related illnesses, or have given their lives in the fight against HIV/AIDS at the 33rd annual Toronto AIDS Candlelight Vigil held in Barbara Hall Park (519 Church Street, Toronto) at 9:00 p.m.

“As we continue the fight against HIV/AIDS, this open community event provides an opportunity to recognize and honour the millions of lives that have been impacted, along with those that have been affected by this disease, including caregivers, friends, lovers, family members or social workers,” says Steven Hobé, AIDS Vigil Committee of Toronto Co-Chair. “With this year’s theme of “In The Spirit of Wellness and Healing”, we aim to shed light on the struggles the indigenous community faces with HIV/AIDS in Canada.”

In 2014, Canadian indigenous people were 2.7 times more likely to contract HIV compared to other ethnicities. Leonard Benoit, Client Care Coordinator in the Indigenous Community, adds “This year’s theme speaks to community: it acknowledges that we leave no one behind.”

The evening will be hosted by Leonard Benoit and Louise Binder, and will include performances from FORTE Toronto Gay Men’s Chorus, Ballet Creole, Francois Gallant and Bernice Chan. The event will close with a reading of the names of those who have passed from HIV/AIDS or AIDS related illnesses, followed by a candle lighting ceremony. 

Benoit, who holds registration with the College of Nurses of Ontario as a Registered Practical Nurse, works as a Client Care Coordinator in the Indigenous Community, where he provides a variety of services to those that have or are affected by HIV/AIDS. Binder, a lawyer and health advocate, started her work in this area in the HIV community in the early 1990s after her own diagnosis and before effective treatments were available for HIV. Binder also co-founded the Canadian Treatment Action Council (CTAC) in 1996, which successfully ensured access to treatments and quality care for people living with HIV by working with the federal and provincial governments and other relevant stakeholders to enhance drug review and approval systems, pricing policies and access to liver transplants for this community.

The names read prior to the candle lighting ceremony will be engraved on the long-standing AIDS Memorial in the heart of Barbara Hall Park.

For media accreditation, photos or interview requests, please contact: 

Cory Stewart | Embrace Disruption PR
p: 647.638.1586 | e: cory@embracedisruption.com

About The Toronto Candlelight AIDS Vigil: 

The AIDS Candlelight Vigil is an open community event held annually at the AIDS Memorial to remember, honour and celebrate the people who have died of AIDS or AIDS related illnesses, or who have given their lives in the fight against HIV/AIDS. Every year, thousands of candles are lighted to honour and remember those who have died, and to encourage and support the tens of thousands of others who live with this disease every day.

The Vigil embraces diversity, accepting and respecting people of all cultures, faiths, traditions and communities. The Vigil welcomes all people who have been infected or affected by HIV/AIDS and embraces anyone who has experienced a loss or losses due to HIV/AIDS.

Website: https://aidsvigiltor.wordpress.com/

Facebook: https://www.facebook.com/AIDSVigilTor

Twitter: https://twitter.com/AIDSVigilTor
Instagram: https://www.instagram.com/aidsvigilto/
Hashtag: #AIDSVigil

TORONTO, ON (May 18, 2017) – For a third consecutive year, Adelaide Eats (formerly Front Street Foods), will return to the second floor terrace of Adelaide Place (150 York Street — at the corners of both Adelaide/University Avenue and Adelaide/York), to tempt the tastebuds of thousands, with dishes and delicacies designed by Toronto’s best chefs, restaurants, bakers, food entrepreneurs, and artisanal food makers. With mouth-watering options sure to satisfy any palate, this year’s market, presented by Toronto Market Company (TMCo.) and Dream Office REIT, will be open for the public to enjoy weekdays beginning June 1, 2017 to July 28, 2017; Monday through Wednesday: 11 a.m. to 3 p.m., and Thursday and Friday: 11 a.m. to 9 p.m..

“We are excited to bring another amazing food market to Torontonians this summer. We love working with chefs and food entrepreneurs, to share their unique flavours and passion for food in a welcoming environment,” says Melissa Zuker, co-founder of Toronto Market Company. “Adelaide Eats is a European-style open air, casual market where the city can join together to enjoy and discover food, craft beer and specialty drinks – right in the heart of the downtown core.” 

Madeleine Nicholls of Dream Office REIT adds, “We are excited to partner with Toronto Market Company this summer as we share a passion for food-based cultural experiences in the city. We look forward to seeing the wonderful and unique space come alive again this June and July, offering our tenants and neighbours another reason to celebrate the summer in Toronto.” 

New this year to Adelaide Eats, the market welcomes a “T.O.’s FINEST Dessert Bar” which will feature a rotation of the city’s most exciting dessert vendors over the market’s eight week run. Conveniently located on the second floor terrace accessible directly from the street by an outdoor staircase at Adelaide Place (at the corner of York and Adelaide and also accessible from University and Adelaide), Adelaide Eats provides access to the perfect daytime snack, a satisfying lunch solution, or a delicious after-work bite.

Some of this year’s vendors are:

• Cassia Northern Thai (June/July) — Authentic Northern Thai dishes; like hand-pounded curries and salads, made with thoughtfully sourced, premium ingredients from land and sea.
• District 28 (June/July) — Specializing in local comfort food, made to order, their Adelaide Eats menu will focus on healthy yet hearty bowls that can be enjoyed day after day.
• Fish’d by EDO (June/July) — Try Toronto’s original hand crafted sushi burritos and Hawaiian poke (pronounced POH-keh) bowl, featuring an array of inspired ingredients.
• Kaboom Chicken (July) — Combining Korean flavours with Western food practices to create amazing dishes like their crunchy Korean Fried Chicken.
• The Kathi Roll Express (July) — Presenting Indian-style wraps, Indian-fusion burrito’s, chaat appetizers & Kulfi ice cream desserts to satisfy both meat lovers and vegetarians.
• La Fiesta (June/July) — Authentic Ecuadorian cuisine including their wildly popular Paella con Mariscos.
• Little Fin (June/July) — Known for their fish and chips and light salad options.
• Mikey’s (June) — Delivering a Caribbean-focused menu with an emphasis on Jerk flavour.
• Momofuku Noodle Bar (June/July) — Specializing in amazing tasting, high-quality Asian foods with a focused menu of steamed buns and noodle dishes.
• Tacos 101 (June/July) — A variety of mouth watering tacos spiced with the true flavours of Mexico
• Toben Food by Design (June/July) — Try fresh, local and innovative creations, crafted from flavours and regions across the globe by Toben Kochman, a Cordon Bleu School of Culinary Arts in Paris alumnae.
• Wahlburgers (June/July) —  High quality, simple, down home burgers with flavour that speaks for itself.

Visit http://www.adelaideeats.com for a full list of vendors and more information.

For more information, photos or to request an interview, please contact:

Cory Stewart, Embrace Disruption PR

c: 647.638.1586, o: 416.963.9857, e: cory@embracedisruption.com

About Toronto Market Co.:

Toronto Market Co.’s mission is to create vibrant pop-up markets in our city that showcase Toronto’s best and celebrate Toronto’s spirit. Successful events include Front Street Foods / Adelaide Eats, Farmers’ MRKT, Yorkville Village Summer MRKT, and Scotia Plaza Farmers’ Market. We love to create avenues for local designers, artisans, chefs, entrepreneurs, bakers and makers to showcase their goods and inspire others.

Website: http://www.torontomarketco.com

Instagram: http://instagram.com/torontomarketco

Twitter: http://twitter.com/torontomarketco

Facebook: http://facebook.com/torontomarketco

About Dream Office REIT (owners and managers of Adelaide Place):

Dream Office REIT is an unincorporated, open-ended real estate investment trust. Dream Office REIT is focused on owning, acquiring, leasing and managing well-located, high-quality central business district and suburban office properties. Its portfolio currently comprises approximately 23.3 million square feet of gross leasable area in major urban centres across Canada. Dream Office REIT’s portfolio is well diversified by geographic location and tenant mix. For more information, please visit www.dreamofficereit.ca.

Top raw foods chef Heather Pace shares nutrient-rich food ingredients for improving overall health and well-being.

TORONTO, ON (February 16, 2017) - March 1st, 2017 marks the beginning of National Nutrition Month, a 30+ year old campaign designed to focus on bettering food choices and developing improved eating and physical activity habits for Canadians. According to StatCan in 2014, 20.8% of Canadians over 18 were classified as obese, with poor eating choices acting as a major contributor.  To help incorporate more nutrient-based items into Canadian diets, Victoria-based raw foods chef Heather Pace shares five lesser-known ingredients that pack flavour and function into everyday recipes.

1. Maca

With over 20 amino acids (including eight essential amino acids), this South American root (also known as Peruvian ginseng) is great for libido, fertility, memory, focus, and energy. Known as an adaptogen, this root helps with the body’s response to stress. It can be purchased in powdered form and has a pleasant malty taste that  can be used in desserts, smoothies and other drinks.

2. Turmeric

Most famously known for its anti-inflammatory properties and high iron content, this spice from the ginger family also helps balance blood sugar and loosen stiff joints. Turmeric is commonly used in curry powder and has a strong taste, but can be added to most soups, dips, salad dressings, tea, smoothies, and even desserts. It can be used fresh or in powdered form.

3. Avocado oil 

Dubbed “the healthiest new oil” for its lack of cholesterol, trans fats and high content of vitamin E, avocado oil comes from the fruit flesh, rather than the seed like most oils. Avocado oil assists the body in absorbing important nutrients and has been found to lower cholesterol and blood pressure. Because of its neutral flavour, avocado oil is a great option for salad dressings, dips, baking and cooking.

4. Chaga

High in antioxidants, minerals, vitamins B, K and D, the chaga mushroom grows on birch trees in Canada, Northern United States and Russia. A source for natural energy, chaga can be made into a tea that has vanilla and maple properties to it. Chaga can also be added to smoothies or used in desserts like cheesecakes, puddings and pies.

5. Hibiscus tea

High in vitamin C and iron, hibiscus is a tropical flower with a tangy, cranberry-like flavour. Also high in antioxidants and an abundance of minerals, hibiscus helps to boost immunity, decrease inflammation, and works as a natural diuretic. In its dried form, the flower can be used in a variety of smoothies and desserts like this lemon hibiscus raspberry cheesecake!

Incorporate some of these ingredients together in a delicious raw chocolate superfood shake formulated by Pace with a recipe found below. To find out more about Heather Pace and her raw food creations, please visit http://www.sweetlyraw.com.

For more information, photos, interview or republishing requests, please contact:

Cory Stewart

Embrace Disruption PR

cory@embracedisruption.com

o: 416.963.9857 c: 647.638.1586

About Heather Pace: 

Heather Pace’s love of food led her to the completion of a classical culinary program at Fanshawe College at the age of 21. She used her valuable skills and experience to create healthy vegan, and later raw vegan versions of traditional foods. Heather has worked in various restaurants, bakeries, juice bars, as a personal chef, in recipe development and is currently the is the owner of Sweetly Raw Desserts company in Victoria, B.C. She is the published author of Sweetly Raw Desserts (Quarry Books) and writes a popular blog called Sweetly Raw that is filled with hundreds of healthy gluten free/vegan recipes, beautiful photos, and her seven raw dessert e-books. Heather posts daily on her mouth watering Instagram account and also has a new Youtube Channel where she shares delicious and creative recipes. With a passion for educating people on how to incorporate more plant based options into their diet in a fun and tasty way, Heather teaches raw food classes in different cities. With her own voracious sweet tooth, her motto is “Have your cake and eat it too”, and really focuses on showing people how they can make and enjoy incredible guilt-free desserts that can even help with weight loss! Heather is also a certified yoga instructor.

Raw Chocolate Superfood Shake 

1/2 cup chilled chaga tea

3-4 tablespoons cashews

1 small frozen chopped banana

1 1/2 – 2 tablespoons cacao powder

1 tablespoon maca powder

1 tablespoon lucuma powder

1 tablespoon coconut sugar or yacon syrup

1 teaspoon mesquite

1 teaspoon chia seed

1/4 teaspoon ashwaganda root powder

1/4 teaspoon vanilla bean powder

4-6 large ice cubes

1-2 teaspoons cacao nibs, optional

Blend the chilled chaga tea and cashews until smooth, creating a milk. Add remaining ingredients (starting with 4-5 ice cubes) except cacao nibs and blend until smooth, using the tamper of the vita mix to push down. The mixture is thick. Taste. Add more ice if you like, or a few drops stevia if you want it sweeter. Depends how much cacao powder you add.Add cacao nibs and blend for a few seconds to break them down. Drink immediately!

Beloved ice cream brand brings new almond-based options curb side, just in time for Valentine’s Day.

TORONTO, ON (February 8, 2017) – Beginning this Valentine’s Day, Toronto residents will be able to order pints of Ben & Jerry’s ice cream on-demand. The new delivery service, which will be made available into summer 2017, includes three popular flavour options: Cherry Garcia®, Half Baked®, Chocolate Chip Cookie Dough and introduces two hotly anticipated non-dairy flavours: P.B. & Cookies Non-Dairy Frozen Dessert and Coffee Caramel Fudge Non-Dairy Frozen Dessert. 

“With over seven million Canadians being affected by lactose intolerance, Ben & Jerry’s wants to make sure everyone can enjoy our euphoric flavours,” says Rebecca Orellana, Unilever Canada. “Our on-demand ordering service will give our fans a chance to try our new almond-based flavours before they start to hit Canadian store shelves on February 27, 2017.”

Valentine’s Day is one of the most important days of the year for Ben & Jerry’s. With on-demand delivery, Ben & Jerry’s wants to make it easier for both singles and couples to ‘Netflix and chill’ with a tasty pint by their side. To order one of the five pints available, customers can simply visit http://benandJerry.urbery.com, where they will enter in location details (delivery subject to availability in select areas), select a scheduled or same-day delivery time, and then complete purchase with payment. Pints will be available for $8.99 for traditional flavours and $9.99 for non-dairy, plus a $4.99 delivery fee. Delivery is free of charge if three or more pints are purchased.

Ben & Jerry’s on-demand delivery will be made available February 14, 2017 from 12:00 p.m. to 10:00 p.m., and following Valentine’s Day: Monday to Sunday from 5:00 p.m. to 10:00 p.m. As a special promotion on Valentine’s Day only, customers can buy one pint and get one free with the use of promo code SHARETHELOVE (case sensitive).

For more information, product samples, photos or interview requests, please contact:

Cory Stewart | Embrace Disruption PR

o: 416.963.9857, c: 647.638.1586 e: cory@embracedisruption.com

About Ben & Jerry’s:

As an aspiring social justice company, Ben & Jerry’s believes in a greater calling than simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry’s incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2015 the company completed its transition to sourcing Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry’s products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry’s became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry’s Foundation’s employee-led grant programs totaled $2.5MM in 2015 to support economic and social justice, environmental restoration, and peace through understanding. For the inside scoop on Ben & Jerry’s visit www.benandjerrys.ca.

TORONTO, ON (January 31, 2017) - Comedian, actress, television host and best-selling author Carla Collins is making her triumphant return to Yuk Yuk’s Comedy Club (224 Richmond St W, Toronto, ON) to perform six instalments of her award winning stand-up comedy show this February. Collins’ show, which takes place the evenings of February 8 – 12, 2017, is a fusion of cheeky pop culture references, hot topics and hilarious tales of her life in Los Angeles, and will be recorded for Sirius XM Canada Laughs. In addition, Collins is slated for four additional performances at comedy venues in Mississauga, Ottawa, Guelph and Barrie.

From hosting Canada’s highest rated entertainment show “eNow” to starring in her hit network television series, “Carlawood”, Collins has become a prominent and well respected figure in the Canadian entertainment scene. Carla’s first solo stand-up special, “The Wonder Bra Years”, aired on The Comedy Network, becoming one of the highest rated in the network’s Comedy Now series. Hailed as the “Queen of Comedy” and “Canada’s Tina Fey” by Canadian press, Carla can currently be seen as a celebrity panelist on Super Channel’s comedy/variety series “Too Much Information” and is also a regular celebrity gossip and fashion commentator on Breakfast Television.

“Carla’s material ranges from silly to cerebral; she covers everything from Trudeau to Trump, new age to old school, plus sex, death and daddy issues. Her show is high energy, fast-paced and often largely improvised. Collins loves to play with the crowd but don’t worry — she won’t pick on you, she’s much more likely to hit on you.”

Since moving to Los Angeles, Collins was named “the funniest woman in comedy” by BeautyStyleWatch magazine and headlines clubs and theatres all over North America. She has become a staple in the stand-up community, performing at venues such as The Hollywood Improv, The Comedy Store, The Jon Lovitz Club and Flappers in LA. Carla has also been featured in Just for Laughs, the Los Angeles Comedy Festival, and the Vancouver Comedy Festival. Recently, Collins was awarded the prestigious Comedian Of The Year Award by the Southern California Motion Picture Council and is currently filming “The Last Laugh” a sitcom she created about performing stand-up at funerals. Collins can also be found in her new web-series entitled “Carla Collins Comes Clean”, which features Collins speaking to camera in a bubble-filled bathtub, presents the comedian sharing personal stories in an uninhibited and no-holds-barred manner.

Although based in Los Angeles, Carla frequently returns to Canada to perform stand-up shows in Ottawa and Toronto, Ontario; Calgary, Alberta; Vancouver, British Columbia; St. John’s, Newfoundland; Montreal, Quebec; and St. John, New Brunswick.

Tickets for upcoming Carla Collins shows can be purchased at the following links:

Toronto

Yuk Yuk’s

• Wednesday, February 8, 2017 – 8:00 p.m.
• Thursday, February 9, 2017 – 8:00 p.m.
• Friday, February 10, 2017 – 9:00 p.m. (Sirius XM Canada Laughs recording)
• Saturday, February 11, 2017 – 8:00 and 10:30 p.m.
• Sunday, February 12, 2017 – 8:00 p.m.

Mississauga

Stir Kitchen & Beverage Co. 

• Wednesday, February 15, 2017 – 8:00 p.m. – call 289.232.7847 for reservations

Ottawa

Crack Up for Mental Health, Arena at TD Place

• Thursday, February 16, 2017 – 8:00 p.m.

Guelph

eBar – Upstairs @ The Bookshelf

• Friday, February 17, 2017 – 8:00 p.m.

Barrie

Gilda’s Comedy Beachfest

• Friday, February 24, 2017 – 6:30 p.m.

For more information on Carla Collins, please visit: http://www.carlacollins.com

For more information, photos or to request an interview, please contact:

Cory Stewart, Embrace Disruption PR

c: 647.638.1586, o: 416.963.9857, e: cory@embracedisruption.com

About Carla Collins:

Carla Collins is an award-winning comedian, actress, television host and author of the best selling comedic self-help book Angels, Vampires and Douche Bags. Carla headlines comedy venues across the US and Canada and the Huffington Post calls her “hilarious, masterful and belly-achingly funny.” Collins is currently filming The Last Laugh, a sitcom she created loosely based on her life in LA performing stand-up comedy at funerals.

Twitter: @Carla_Collins

Facebook: http://on.fb.me/1rfi9Vn

YouTube: http://bit.ly/1fgi5iE

Website: www.carlacollins.com

But what about those commercials? Are they effective for the brands who spend millions on top placements during the top-watched TV event of the year? We came across this detailed INFOGRAPHIC from USA TODAY that shares some of the ROI details from the 2014 game. Check it out below:

#PRTip 3 – Make sure you can say your message in ‘sound bites’ i.e 10” – 15” secs. That’s maybe all the time you’ll get.

— Shiloh PR (@shilohpr) January 17, 2017

#PRtip: pitching is an art, not a science. Make sure your pitch is customized to make it appealing to your individual contact’s interest.

— See.Spark.Go (@seesparkgo) January 17, 2017

Proofing a co-workers’ piece? Don’t just check it on your monitor. Print a copy & read for content, spelling & grammar. #PRTip

— Leonard & Finco (@thePRexperts) January 17, 2017

Keep an eye on the weather. Look for ways to pitch your company in connection with a local or regional story in the news. #PRTip

— Leonard & Finco (@thePRexperts) January 16, 2017

#PRTip: Have a social strategy

Plan your messaging, platforms to use and your activity in detail before you post anything #socialmedia

— KD Communications (@KD_Comms) January 13, 2017

Nothing Sells Itself. #PRTip pic.twitter.com/kZFTImambA

— @ModionCommunication (@ModionComms) January 12, 2017

Never forsake the power of third-party credibility. #PRtip #ThursdayThought #TheInnerViewAdvisors pic.twitter.com/xZ8WT9fVIv

— TheInnerViewAdvisors (@InViewAdvisors) January 12, 2017

Looking to become a better public speaker? Practice in front of family, friends or co-workers and get their feedback. #PRTip

— Leonard & Finco (@thePRexperts) January 11, 2017

#PRTip Mix up your publicity/marketing strategies. Update your press photo, create a video blog or promo or reach out to a new media outlet.

— Susanne Pinedo (@PinedoPR) January 11, 2017

#PRtip: When was the last time you reviewed your website content? Make sure it’s up to scratch & reflects your firm’s current position

— LexRex Comms (@LexRexComms) January 10, 2017

Red carpets are a staple at almost every notable function, even outside of Hollywood! The carpet provides photographers and press with the opportunity to interact with talent, while the talent has an opportunity to promote their projects and causes. A win-win! Hosting an upcoming event and need red carpet coordination or celebrity attendance? Shoot us an email to find out how we can help transform your red carpet experience!

Check out this fun infographic below featuring some of your favourite red carpet moments, courtesy of Carpet Right.

List who you’d like to reach this year & their potential influencers. Develop timetable & calendar of outreach. #PRTips

— Cyndy Hoenig (@CyndyHoenig) January 4, 2017

The reporter shot down your last pitch. Don’t be afraid to go back with another pitch, but be sure it’s strong and newsworthy. #PRTip — Leonard & Finco (@thePRexperts) January 4, 2017

#PRTip Not everybody is your target audience — 1207 Media (@1207media) January 4, 2017

#PRTip: Know your audience

Build your communications strategy around the needs of your audiences – know their issues & solve them

— KD Communications (@KD_Comms) January 2, 2017

Be honest, be quick and be true to your values. Don’t just tell half the story. #PRTip

— Jo Scard (@scardjo) January 1, 2017

When responding to negative messages online, it’s important to be transparent and contact the customer to sort the matter out. #PRTip — Fifty Acres (@fiftyacres) December 30, 2016

Infographic: How #Millennials and #BabyBoomers Consume User-Generated Content https://t.co/7pv869c6gq via @Adweek #prtips #marketingtips pic.twitter.com/7HduNofGMN — Jennifer Dunn (@jenndunn31) January 4, 2017

And January is the perfect time to start a calendar. #HappyNewYear #PRTips #TuesdayTips pic.twitter.com/Mf43SD412R

— Lindsay Paulson (@RDOLindsay) January 3, 2017

@Regrann from @moccastyles – #PRTips: ✨The best time to post on Instagram is from ✨12 p.m. to 1 p.m. ✨Monday to Friday.✨ pic.twitter.com/GkJvJ8cXWS

— Suede MGMT (@SuedeManagement) January 2, 2017

Keep pitches, VM’s short & to the point. #PRTips

— Cyndy Hoenig (@CyndyHoenig) January 2, 2017

TORONTO, ON (November 23, 2016) – On Saturday, November 19, 2016, over 250 members and allies of the LGBTTIQQ2S community filled Toronto’s award-winning Integral House to enjoy an evening of celebration and performances in support of Community One Foundation. Hosted by Canadian comedian Carla Collins and sponsored by RBC and Team PK, the evening was a decadent affair, complemented by custom Bar Chef cocktails and gourmet delights.

VIP guests arrived at 6:30 p.m. and were treated to an exclusive tour of Integral House by Brigitte Shim of Shim-Sutcliffe Architects, along with performances by the world-renowned Opera Atelier. At 7:30 p.m., the event opened to the public and showcased a variety of performances from Community One Foundation Rainbow Grant recipient Tessa Goodon and popular Toronto drag artists Sofonda Cox and Donnarama.

In addition, the foundation awarded the winner of their annual Steinert & Ferreiro Award, Canada’s largest single cash award in recognition of leadership in the LGBTTIQQ2S community, to Toronto-based advocate Doug Kerr. Kerr was chosen for his commitment to volunteerism, social activism along with his steadfast ability to drive collaboration across a multitude of initiatives in both a Toronto and global context.

“Our foundation’s main objective is to support and foster growth throughout LGBTTIQQ2S communities in the greater Toronto area,” says Community One Foundation co-chair Terry Greene. “Events like these help us spotlight the amazing individuals and initiatives that we continue to recognize with grants and awards throughout the calendar year.”

Community One Foundation is one of many charitable organizations that Integral House’s builder James Stewart (late mathematician and textbook magnate) has donated proceeds to. A longtime LGBT activist, Stewart planted roots in the community by inviting “gay rights activist George Hislop to speak at McMaster in the early 1970s, when the LGBT liberation movement was in its infancy, and was involved in protests and demonstrations until mathematics began to dominate his life.” (Daily Xtra, 2014).

For more information, photos from the evening or interview requests, please contact:

Cory Stewart | Embrace Disruption PR

p: 647.638.1586 | e: cory@embracedisruption.com

About Community One:

Established in 1980, Community One Foundation provides grants to LGBTTIQQ2S community projects in Greater Toronto Area including Durham, Halton, Peel and York Regions, focusing on the areas of arts and culture, health and social services, and research and education. The Foundation also promotes community philanthropy through strategic partnerships such as the Bill 7 Award and the LGBT Giving Network.

Facebook: https://www.facebook.com/CommunityOneFoundation/

Twitter: @C1Foundation

Instagram: @C1Foundation

Hashtag: #CommunityOne

LGBT-focused charity Community One Foundation opens Integral House to the public for one last time before its sale in an exclusive evening hosted by Canadian comedian Carla Collins. 

TORONTO, ON – Weeks after the reported sale of Toronto’s celebrated and award-winning residence Integral House (194 Roxborough Drive, Rosedale), the Community One Foundation – an organization with grant and award programs dedicated to the development of LGBTTIQQ2S communities in the GTA – is excited to announce “Community One Presents an Evening at Integral House”. The event, happening on Saturday, November 19, 2016, will be the last publicly available event before the sale of the famous property.

“We’re so honoured to present such an exclusive and momentous event in one of Toronto’s most celebrated architectural wonders,” says Community One Foundation co-chair Kevin Ormsby. “James Stewart was a pillar of activism in our community, and we are eternally grateful for his contribution to both the LGBT community and the Community One Foundation.”

Community One is one of many charitable organizations receiving proceeds from the sale of Integral House, per the wishes of its owner and creator James Stewart, the late mathematician and textbook magnate. A longtime LGBT activist, Stewart planted roots in the community by invoking “gay rights activist George Hislop to speak at McMaster in the early 1970s, when the LGBT liberation movement was in its infancy, and was involved in protests and demonstrations until mathematics began to dominate his life.” (Daily Xtra, 2014).

A night not to be missed, the event will also be attended by many notable Canadians, including Hilary Farr of Love It Or List It, musician Simone Denny, designer David Dixon and many more.

The one-of-a-kind evening celebrates 36 years of important work the Foundation has achieved – including funding the beginnings of LGBT institutions like The 519 and Buddies In Bad Times Theatre – and will be hosted by 2015 California Comedian of the Year Carla Collins. Feature performances include Opera Atelier, Community One Foundation Rainbow Grant recipient Tessa Godden, and popular Toronto drag acts Sofonda Cox and Donnarama. In addition, the Foundation will announce the winner of their annual Steinert & Ferreiro Award, Canada’s largest single cash award in recognition of leadership in the LGBTTIQQ2S community.

A private VIP reception and home tour – conducted by one of the home’s architects, Bridget Shim of Shim-Sutcliffe Architects – will be held for donors and supporters at 6:00 p.m., followed by public access to the event at 7:30 p.m. Tickets can be purchased for $125 at http://bit.ly/c1integral. Proceeds from tickets will go towards the many grants awarded by the Community One Foundation.

For media accreditation, photos or interview requests, please contact: 

Cory Stewart | Embrace Disruption PR
p: 647.638.1586 | e: cory@embracedisrupKon.com

About Community One:
Established in 1980, the Community One Foundation provides grants to LGBTTIQQ2S community projects in the Greater Toronto Area, including Durham, Halton, Peel and York Regions, focusing on the areas of arts and culture, health and social services, and research and education. The Foundation also promotes community philanthropy through strategic partnerships such as the Bill 7 Award and the LGBT Giving Network.

Facebook: http://www.facebook.com/CommunityOneFoundation/
Twitter: @C1Foundation
Instagram: @C1Foundation
Hashtag: #C1Evening

MEDIA ALERT

Free Ben & Jerry’s Ice Cream Pint Delivery to Downtown Toronto for National Dessert Day (Friday, October 14, 2016)

WHAT:

To celebrate National Dessert Day, Ben and Jerry’s and Urbery are coming together to spread  peace, love and ice cream throughout Toronto! On Friday, October 14, 2016, Toronto residents can order a free pint of Ben & Jerry’s ice cream right to their doorstep with the help of Urbery, Toronto’s leading grocery and alcohol delivery service. Customers will be able to choose from three popular flavours: Half Baked, Cookie Dough and the Jimmy Fallon inspired Tonight Dough.

To place an order, simply visit https://benandjerry.urbery.com. When prompted for a promotional code, enter “DESSERTDAY2016” to take advantage of the free ice cream offer. Pints will arrive curb side in 30 minutes or less!

*Promotion valid for the first 500 customers who use the promotional code DESSERTDAY2016

WHEN:

Friday, October 14, 2016

12:30 p.m. – 4:30 p.m. and 6:00 p.m. – 10 p.m.

WHERE:

Service area includes all Toronto postal codes starting with the following:

M5T
M4Y
M5B
M5C
M5E
M5H
M5J
M5K
M5L
M5W
M5X
M5G
M5V
M6J
M6K
M6R

ADDITIONAL INFORMATION:

Ben & Jerry’s, one of the most loved brands, known for its delicious, euphoric flavours since 1978, introduced the unique #DoughToDoor campaign with Urbery in late September, providing downtown Toronto customers with on-demand curb side ice cream pint delivery. Due to the massive success of the campaign, the service has been extended to Sunday, October 16, 2016.

Outside of the National Dessert Day promotion, customers can order Ben & Jerry’s pints in 30 minutes or less at a cost of $8.99/pint (no tax), with $4.50 + HST for delivery; free delivery applies if two or more pints are ordered. Tax, tip, and delivery are all included in the total price.

Delivery times are as follows: Friday, October 14, 2016 from 12:30 p.m. to 4:30pm and 6:00 p.m. to 10 p.m.; Saturday and Sunday 6:00 p.m. to 10:00 p.m.

For more information, photos or interview requests, please contact:

Cory Stewart | Embrace Disruption PR

p: 647.638.1586 | e: cory@embracedisruption.com

About Urbery

Urbery is a same-day grocery and alcohol delivery service available on mobile and web that enables customers to get groceries delivered from their favourite store to their doorstep in two hours. Urbery has over 10,000 grocery and alcohol products that customers can choose from or can create their own customized list. At the heart of Urbery’s operations are Grocery Gurus, a hand-picked group of personal grocery shoppers, who shop for each customer’s order and deliver it to their doorstep. Urbery also works with leading retailers and CPG companies to develop customized marketing campaigns, delivering valuable consumer purchasing insights and promotional support.

Website: http://www.urbery.com

Apple Download: https://itunes.apple.com/ca/app/urbery/id987609045?mt=8

Android Download: https://play.google.com/store/apps/details?id=com.urbery

Facebook: http://www.facebook.com/urbery

Twitter: http://www.twitter.com/urbery

Hashtag: #DoughToDoor

Instagram: @urbery

About Ben & Jerry’s

As an aspiring social justice company, Ben & Jerry’s believes in a greater calling than simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry’s incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2015 the company completed its transition to sourcing Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry’s products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry’s became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry’s Foundation’s employee-led grant programs totaled $2.5MM in 2015 to support economic and social justice, environmental restoration, and peace through understanding. For the inside scoop on Ben & Jerry’s visit www.benandjerrys.ca.

TORONTO, ON  - As the summer days draw to a close, National Lazy Day (Wednesday, August 10, 2016) is one of the last chances for many to embrace their inner sloth and spend time relaxing in the seasonal heat. With the inevitable change of pace looming, Urbery, Toronto’s most personalized alcohol and grocery delivery service, has compiled a list of five dreaded tasks and paired them with online tools that will help Torontonians free up their time to enjoy the upcoming holiday.

1. Walking the dog: As many pet owners know, most days start with a walk around the block with man’s best friend. GoFetch (available on iPhone) can be described as the Uber of dog walking, allowing users to hire nearby (pre-screened) dog walkers in increments of 15 minutes, 30 minutes or an hour at prices as low as $10.
2. Getting groceries: From lifting to line ups, grocery store shopping can be a real pain — particularly for city dwellers without a car. Urbery (available on web, iPhone or Android) is the solution, offering customers the chance to order two hour delivery from many of their favourite grocery stores (Whole Foods, Loblaws and Sobeys), pharmacies (Shoppers Drug Mart and Rexall), and liquor stores (LCBO and Beer Store). Urbery also offers real-time tracking and interaction with personal shoppers (Grocery Gurus) to ensure all products are hand picked and delivered the way the customer wants, along with a 100% freshness guarantee.
3. Getting ready: Any busy mother or working professional will agree that getting ready for an evening out or a special event can be a time consuming task. beGlammed (available on web, iPhone or Android) aims to make this process easier with on-demand hair and makeup artists that will come directly to your home or hotel room to prepare you for your special function. With women spending an average of 55 minutes a day on their appearance, this tool is a welcome time-saver on those extra-busy (or lazy) days.
4. Cleaning the house: The lazy person’s dream is to never have to clean the house again. Handy (available on web, iPhone or Android) strives to make this dream a reality with their professional cleaners and handy-people who will clean the house, assemble ikea furniture, paint, and even help you move. This service requires next-day booking, so make sure to plan ahead for National Lazy Day!
5. Doing the laundry: Washing, folding and taking items to the dry cleaner’s are a thing of the past with Simply Laundry (available on web). This service aims to streamline your life by picking up all of your dirty clothes from your front door or concierge, and returns them to you at the time of your choosing. With wash and fold plans starting at as low as $1.92 a pound, Simply Laundry is one of the most affordable ways to avoid the tedious chore of doing your laundry.

For more information, to republish, photos or interview requests, please contact:

Cory Stewart | Embrace Disruption PR

o: 416.963.9857, c: 647.638.1586 e: cory@embracedisruption.com

About Urbery

Urbery is a same-day grocery and alcohol delivery service available on mobile and web that enables customers to get groceries delivered from their favourite store to their doorstep in two hours. Urbery has over 10,000 grocery and alcohol products that customers can choose from or can create their own customized list. At the heart of Urbery’s operations are Grocery Gurus, a hand-picked group of personal grocery shoppers, who shop for each customer’s order and deliver it to their doorstep.

Website: http://www.urbery.com

Apple Download: https://itunes.apple.com/ca/app/urbery/id987609045?mt=8

Android Download: https://play.google.com/store/apps/details?id=com.urbery

Facebook: http://www.facebook.com/urbery

Twitter: http://www.twitter.com/urbery

Instagram: @urbery

-The Huffington Post

TORONTO, ON (July 26, 2016) - Comedian, actress, television host and best-selling author Carla Collins has recently launched a new web series, titled Carla Collins Comes Clean, produced by LA-based production company SHEnaniganz and directed by award-winning filmmaker, Thomas D. Moser. The wickedly hilarious first episode, titled “Korean Spa” was launched on July 21, with followup episodes scheduled every Thursday on Collins’ YouTube channel.

The single camera series, which features Collins speaking to camera in a bubble-filled bathtub, presents the comedian sharing personal stories in an uninhibited and no-holds-barred manner. Ranging from three to five minutes, each episode takes the viewers on a journey through the exciting and sometimes unbelievable mishaps Collins encounters regularly in her day-to-day life.

From hosting Canada’s highest rated entertainment show “eNow” to starring in her hit network television series, “Carlawood”, Collins has become a prominent and well respected figure in the Canadian entertainment scene. Carla’s first solo stand-up special, “The Wonder Bra Years”, aired on The Comedy Network, becoming one of the highest rated in the network’s Comedy Now series. Hailed as the “Queen of Comedy” and “Canada’s Tina Fey” by Canadian press, Carla can currently be seen as a celebrity panelist on Super Channel’s new comedy/variety series “Too Much Information” and is also a regular celebrity gossip and fashion commentator on Breakfast Television.

Since moving to Los Angeles, Collins was named “the funniest woman in comedy” by BeautyStyleWatch magazine and headlines clubs and theatres all over North America. She has become a staple in the stand-up community, performing at venues such as The Hollywood Improv, The Comedy Store, The Jon Lovitz Club and Flappers in LA. Carla has also been featured in Just for Laughs, the Los Angeles Comedy Festival, and the Vancouver Comedy Festival. Recently, Collins was awarded the prestigious Comedian Of The Year Award by the Southern California Motion Picture Council and is currently filming “The Last Laugh” a sitcom she created about performing stand-up at funerals. 

Although based in Los Angeles, Carla frequently returns to Canada to perform stand-up shows in Ottawa and Toronto, Ontario; Calgary, Alberta; Vancouver, British Columbia; St. John’s, Newfoundland; Montreal, Quebec; and St. John, New Brunswick.

For more information on Carla Collins, please visit: http://www.carlacollins.com

For more information, photos or to request an interview, please contact:

Cory Stewart, Embrace Disruption PR

c: 647.638.1586, o: 416.963.9857, e: cory@embracedisruption.com

About Carla Collins:

Carla Collins is an award-winning comedian, actress, television host and author of the best selling comedic self-help book Angels, Vampires and Douche Bags. Carla headlines comedy venues across the US and Canada and the Huffington Post calls her “hilarious, masterful and belly-achingly funny.” Collins is currently filming The Last Laugh, a sitcom she created loosely based on her life in LA performing stand-up comedy at funerals.

Twitter: @Carla_Collins

Facebook: http://on.fb.me/1rfi9Vn

YouTube: http://bit.ly/1fgi5iE

Website: www.carlacollins.com

About SHEnaniganz:

SHEnaniganz, owned by Penny Edmiston, is a production company based in Los Angeles. Edmiston is an award-winning filmmaker with a successful 30 year career of producing commercials,  stills and documentaries such as “Bones Brigade” directed by Stacy Peralta and the 2016 Cannes Lion winner Norton’s “Where Cyber Crime Goes To Hide” directed by Academy Award winner Daniel Junge. She is currently in post production on her film “The Hiraeth”. With many television and documentary projects in development, she hopes to continually be inspired by content, corn-dogs and the bigger picture.

About the Director:

Thomas D. Moser is an award-winning filmmaker with over 15 years experience in directing, editing and visual effects. He has worked in film and television for a range of studios and production companies, including Marvel, Lionsgate, Disney, Sony and Mattel. He currently resides at Blacklist Digital, the production company responsible for indie hits “Band of Brothers” and current Sundance film “The First Girl I Loved”.

Company continues to grow basket size with convenient ordering options from major grocery stores, LCBO and pilot projects with Unilever and KCC

TORONTO, ON (July 20, 2016) - Urbery, a Toronto-based same-day delivery service for groceries, LCBO, Beer Store, over-the-counter pharmacy and household products, is celebrating tremendous product adoption in the Toronto area, with 175% growth over the past year. Since launching in 2015, the popular on-demand service has also been strategically developing pilot projects with companies like Unilever and KCC.

With more than one third of online shoppers expecting to buy their groceries online in 2016 (Morgan Stanley, 2016), Urbery continues to focus on bringing personalized service to the marketplace, offering customers the chance to order from many of their favourite grocery stores (Whole Foods, Loblaws and Sobeys), along with pharmacies (Shoppers Drug Mart and Rexall), and liquor stores (LCBO and Beer Store).

Beyond ordering from favourite stores, Urbery also offers the unique experience of real-time tracking and interaction with personal shoppers (Grocery Gurus) to ensure all products are hand picked and delivered the way the customer wants. Adding to the service’s perks is a 100% freshness guarantee, ensuring consumers always receive only the best products at their door.

“Urbery’s mission is to deliver personalized, effective and trust-worthy grocery and alcohol delivery to busy Torontonians. We want to help our customers save time, while avoiding lines, heavy lifting and going to multiple stores,” says Urbery founder Mudit Rawat. “Our detail oriented and professional Grocery Gurus work tirelessly to make sure your products get to your front door without compromising any quality.”

Another feature currently in development involves easy recipe checkout, empowering customers to consult partner recipes and order all elements with a click of a button.

Urbery is also excited to announce the addition of Stephen Tallevi to their board of advisors. Stephen was one of the founding members of Grocery Gateway, and ran operations for over 10 years. After Grocery Gateway, Stephen joined Walmart to help launch the grocery click-and-collect model and now holds a position as Assistant Vice President within the ecommerce division.

How it works

Customers can order from Urbery in just three easy steps: select products at Urbery.com or on the smart phone app, identify their desired delivery time slot and pay securely online. The service offers free delivery on orders over $65 and charges a $10 fee for alcohol delivery. Delivery can be completed same-day within two hours of order placement.

Customers can interact and track the location of their Grocery Guru and communicate any individual preferences they may have (e.g. ripeness of avocado) via text messages or by speaking directly with their Guru. After order arrival, buyers are able to rate their experience to ensure service satisfaction. In addition, all Gurus are subject to a comprehensive background check, in which Urbery exercises a zero tolerance policy.

For more information, photos or interview requests, please contact:

Cory Stewart | Embrace Disruption PR

o: 416.963.9857, c: 647.638.1586 e: cory@embracedisruption.com

About Urbery

Urbery is a same-day grocery and alcohol delivery service available on mobile and web that enables customers to get groceries delivered from their favourite store to their doorstep in two hours. Urbery has over 10,000 grocery and alcohol products that customers can choose from or can create their own customized list. At the heart of Urbery’s operations are Grocery Gurus, a hand-picked group of personal grocery shoppers, who shop for each customer’s order and deliver it to their doorstep.

Website: http://www.urbery.com

Apple Download: https://itunes.apple.com/ca/app/urbery/id987609045?mt=8

Android Download: https://play.google.com/store/apps/details?id=com.urbery

Facebook: http://www.facebook.com/urbery

Twitter: http://www.twitter.com/urbery

Instagram: @urbery

TORONTO, ON (July 19, 2016) – As the summer months continue to heat up, Front Street Foods (FSF) at Adelaide Place (150 York Street — at the corners of both Adelaide/University Avenue and Adelaide/York) has partnered with Junked Food Company (one of FSF’s 19+ vendors) to create a unique way to give back while cooling down — a specialty Blue Jays ice cream, available exclusively at the pop-up market. The cone, which features ballpark popcorn, sour blue raspberry sugar and blue chocolate will be on sale from now until August 5th for $6.25, with one dollar from each sale being donated to the Jays Care Foundation.

“We wanted to find a unique and memorable way to contribute to our community, ” says Melissa Zuker, co-founder of TMCo. “With Junked Food Company’s creativity, we were able to develop a sweet and savoury way for our customers to give back to the Jays Care Foundation, an important organization that focuses on improving the lives of Canadian children.”

In addition to introducing the new Blue Jays ice cream, Front Street Foods will also be hosting their first food crawl, in collaboration with popular Instagrammer TO’s Finest. The food crawl, which is available from now until August 5th allows customers to purchase an official passport for just $5.00 <insert link> and visit any of the 19+ Front Street Food vendors after 2PM to claim a specially priced dish for just $8.00. A portion of the food crawl passport proceeds will be donated to Community Food Centres Canada.

Last year, Front Street Foods (which started on Front Street at Union Station) quickly became a must-visit attraction in Toronto, drawing huge crowds to covet local cuisine throughout the summer months. This year, conveniently located on the 2^nd floor terrace accessible directly from the street by an outdoor staircase at Adelaide Place (at the corner of York and Adelaide and also accessible from University and Adelaide), FSF is an oasis in the city featuring pop-up vendors crafting their dishes on-site, along with craft beers and specialty drinks for attendee’s immediate indulgence. Whether looking for a delectable daytime snack, or a satisfying lunch solution, or an after work bite the market features temptations for any palate.

Front Street Foods, presented by Toronto Market Company (TMCo.) and Dream Office REIT, is open for the public to enjoy weekdays until August 5, 2016 from 11 a.m. to 6:30 p.m. Monday and Tuesday, and until 8 p.m. Wednesday to Friday (with breakfast vendors opening early at 8 a.m.).

For more information, photos or to request an interview, please contact:

Cory Stewart, Embrace Disruption PR

c: 647.638.1586, o: 416.963.9857, e: cory@embracedisruption.com

About Toronto Market Co.:

Toronto Market Co.’s mission is to create vibrant pop-up markets in our city that showcase Toronto’s best and celebrate Toronto’s spirit. Successful events include Front Street Foods and the Waterfront Artisan Market. We love to create avenues for local designers, artisans, chefs, entrepreneurs, bakers and makers to showcase their goods and inspire others.

Website: http://www.torontomarketco.com

Instagram: http://instagram.com/torontomarketco

Twitter: http://twitter.com/torontomarketco

Facebook: http://facebook.com/torontomarketco

About Dream Office REIT (owners and managers of Adelaide Place):

Dream Office REIT is an unincorporated, open-ended real estate investment trust. Dream Office REIT is focused on owning, acquiring, leasing and managing well-located, high-quality central business district and suburban office properties. Its portfolio currently comprises approximately 23.3 million square feet of gross leasable area in major urban centres across Canada. Dream Office REIT’s portfolio is well diversified by geographic location and tenant mix. For more information, please visit www.dreamofficereit.ca.

Waking up this morning and seeing my hometown of Woodstock, Ontario on the news has me distressed. For those that don’t know, five teens have committed suicide this year in the city, and it has resulted in students of all five Woodstock high schools standing up in protest. Growing up in the small town of Woodstock myself as a gay teen, I had many challenges. The first being that my family was well known within the community: my grandfather was once the mayor and my own father owns a prominent business on Dundas Street, the main vein of the community. Beyond that, I also had a little brother who I knew would come up through the school system after me, meaning I wanted to be careful where I stepped so his life wouldn’t be a nightmare. You see, being gay in Woodstock was like being on the bad side of Donald Trump.

Despite my efforts to keep a low profile, my “secret” certainly wouldn’t be ignored. From my gym teacher calling me a “faggot” to my guidance counsellor referring to me as “she” (after years of knowing me), I faced adversity in my school. Outside of the school, regular practises involved throwing gasoline at myself and my friends, along with cigarette butts, deemed good enough for the “faggot” skin.

You can imagine my dismay when even after graduating, which I did in a hurry using credits I’d earned outside the school with singing lessons (instead of sticking OAC out), I heard my straight brother was subject to the same ridicule and torment.

Woodstock has had a problem since 1999. That’s 17 years of teens going through the system with torment. I’m writing today to share my story and let Woodstock youth know that things can get better. I also know if I didn’t have such a supportive and wonderful family that helped me through these tough times, I’m not sure I would’ve made it either.

It’s time for change.

Cory Stewart

If you, or someone you know is having a tough time growing up in Woodstock and wants help, please email cory@embracedisruption.com – I’ll do what I can to get you the help you need.

Toronto’s most popular food destination returns to the city in a new home at Adelaide Place

TORONTO, ON (June 2, 2016) – This summer, thousands will flock to the second annual Front Street Foods (FSF) at Adelaide Place (150 York Street — at the corners of both Adelaide/University Avenue and Adelaide/York), to tantalize their tastebuds with dishes and delicacies designed by 20 local chefs, restaurants and food entrepreneurs. From sweet and savoury, to lush and succulent, this carefully curated culinary market, presented by Toronto Market Company (TMCo.) and Dream Office REIT, will be open for the public to enjoy weekdays on June 13, 2016 to August 5, 2016 from 11 a.m. to 8 p.m. (with breakfast vendors opening early at 8 a.m.).

“Toronto is rich with culture, and our local cuisine is no exception,” says Melissa Zuker, co-founder of TMCo. “With the success of last year’s Front Street Foods, we’re excited to allow visitors the chance to discover new flavours from the best small businesses, entrepreneurs and vendors in our new home at Adelaide Place. We are very happy to be working with Dream to provide an unprecedented tenant amenity.” Madeleine Nicholls of Dream adds, “We have a wonderful and unique space in the heart of the city and it will be great to see it come alive in the summer months offering our tenants and neighbours another reason to celebrate summer in Toronto.”

Last year, Front Street Foods (which started on Front Street at Union Station) quickly became a must-visit attraction in Toronto, drawing huge crowds to covet local cuisine throughout the summer months. This year, conveniently located on the 2^nd floor terrace accessible directly from the street by an outdoor staircase at Adelaide Place (at the corner of York and Adelaide and also accessible from University and Adelaide), FSF will be an oasis in the city featuring pop-up vendors crafting their dishes on-site, along with craft beers and specialty drinks for attendee’s immediate indulgence. Whether looking for a delectable daytime snack, or a satisfying lunch solution, or an after work bite the market will feature temptations for any palate.

Some of this year’s vendors are:

• Brock Sandwich — From their mouth watering prosciutto sandwich to their spicy pork schnitzel, Brock Sandwich serves up what they describe as “super delicious tasty goodness for your mouth”.
• Canadian Breakfast Bar by Bacon Nation – Serving up all day breakfast and brunch favourites including delectable breakfast sandwiches and a Canadian take on breakfast classics.  Their specialties also make for a great lunch, supper or lupper.
• Chimney Stax Baking Co. — Devour crispy-on-the-outside, doughy-soft-on-the-inside, fresh-baked goodness, accompanied with a variety of toppings and dipping sauces.
• Fish’d by Edo — Try the original hand crafted sushi burritos and Hawaiian poke (pronounced POH-keh) bowl, featuring an array of inspired ingredients, along with their tummy satisfying poke bowls.
• Fred’s Bread — Bite into thick, crisp crusted and moist breads that taste of the grain they were crafted with. Enjoy their gourmet grilled cheese menu featuring local cheeses and specialty flavours baked on artisanal bread.
• Fresh — A variety of cold press juices,  vegan salads, and breakfast jars with wholesome plant-based ingredients to help fuel you for the busy day ahead.
• Fresh off the Boat — Famous for their seafood sandwich. Fresh off the Boat will offer their take on a traditional lobster roll and crab fries – definitely the best in the city!
• Holy Chuck Burger — Devour fresh aged beef patties voted the best in the city
• HotBunzz — Gourmet buns (baked fresh daily) bursting with international flavours, HotBunzz features a variety of grab and go stuffed sandwiches with signature meats, vegetables and cheeses.
• La Fiesta — Authentic Ecuadorian cuisine including their wildly popular Paella con Mariscos.
• Little Fin – Known for their fish sandwiches, fish and chips and light delicious salad options.
• The Merchant Taps and Tavern – Craft beers and freshly shucked oysters.  A match made in heaven!
• The Mighty Cob – Freshly roasted corn on the cob or in a cup in a variety of flavours
• Raclette Suisse — Taking comfort food to new heights, Raclette Suisse, launching at Front Street Foods, is a traditional dish normally found in the alps of Switzerland. Cheese lovers can enjoy bites of ecstasy as melted cheese gets scraped straight from the cheese wheel onto a variety of small dishes.
• Tacos 101 — Enjoy authentic handmade chips and guacamole, and mouth watering chicken carnitas spiced with the true flavours of Mexico.
• The Rolling Pin — A fresh-from-scratch donut bakery, offering up flavours like Banana Cream Pie, Maple Bacon, Nutella Bomb along with ice cream donut sandwiches.
• Toben by Design — Try fresh, local and innovative creations, crafted from flavours and regions across the globe by Toben Kochman, a Cordon Bleu School of Culinary Arts in Paris alumnae. Don’t miss his epic brisket sandwich!
• Railroad Coffee Co. — Sip on gourmet, locally roasted brews and find a new artisanal flavour to enhance your morning routine.
• Station Cold Brew Coffee — Enjoy an authentic, premium cold brew experience that will take your coffee drinking to new heights.

Visit www.frontstreetfoods.com for a full list of vendors and more information.

For more information, photos or to request an interview, please contact:

Cory Stewart, Embrace Disruption PR

c: 647.638.1586, o: 416.963.9857, e: cory@embracedisruption.com

About Toronto Market Co.:

Toronto Market Co.’s mission is to create vibrant pop-up markets in our city that showcase Toronto’s best and celebrate Toronto’s spirit. Successful events include Front Street Foods and the Waterfront Artisan Market. We love to create avenues for local designers, artisans, chefs, entrepreneurs, bakers and makers to showcase their goods and inspire others.

Website: http://www.torontomarketco.com

Instagram: http://instagram.com/torontomarketco

Twitter: http://twitter.com/torontomarketco

Facebook: http://facebook.com/torontomarketco

About Dream Office REIT (owners and managers of Adelaide Place):

Dream Office REIT is an unincorporated, open-ended real estate investment trust. Dream Office REIT is focused on owning, acquiring, leasing and managing well-located, high-quality central business district and suburban office properties. Its portfolio currently comprises approximately 23.3 million square feet of gross leasable area in major urban centres across Canada. Dream Office REIT’s portfolio is well diversified by geographic location and tenant mix. For more information, please visit www.dreamofficereit.ca.

Identify the most popular hashtags in your sector to routinely integrate them into your tweets #PRTips

— JournoLink (@JournoLink) June 1, 2016

Marketing to kids? Remember – children think they're 5 years older than they actually are. #PRTips

— Pure PR (@PurePROKC) May 31, 2016

The last thing people want to hear when they meet you is your life story or why your biz is the best. Relax. Ask about them. #PRTips

— Cyndy Hoenig (@CyndyHoenig) May 31, 2016

Intention is everything. #prtips #publicity #podcasts #podcasting #onlinebusiness #smm #smb #entrepreneurship #quote pic.twitter.com/8Qwuljrl1w

— Esther Kiss (@EstherKiss) May 31, 2016

Keep in mind that reporters are returning to even more email than usual–so maybe hold your pitch until a bit later in the week. #PRtips

— Michelle Garrett (@PRisUs) May 31, 2016

Work to understand what your journalists want, and how they want it. One size doesn't always fit all. #PRTips

— PRdog (@prdog) May 31, 2016

Media Relations is 98% prep & 2% execution. Make sure to research the media outlet first. #PRTips

— Cyndy Hoenig (@CyndyHoenig) May 30, 2016

#PRtip: Make the #customer the hero of your #story. pic.twitter.com/2HdPy0kGMn

— White Water PR (@whitewaterpr) June 1, 2016

When pitching a reporter on a topic they know REALLY well, STOP opening with, "Did you know … ?" Yes, yes, I DO KNOW that. #prtip

— Roxanne Hawn (@roxannehawn) May 26, 2016

Working in a newsroom it drove me mad when PRs didn't understand the phrase "I'm on deadline". Time your pitch accordingly #PRtip

— HSW Media (@Hswmedia) May 24, 2016

When you call someone in the media, your first 4 words should be "Are you on deadline?" #PRTips #PRRockStar

— Pure PR (@PurePROKC) May 24, 2016

Become known in your community, then expand. Attend regional, state, national events, especially in your area, 4/month. #PRTips

— Cyndy Hoenig (@CyndyHoenig) May 24, 2016

#PRTip Tuesday! The headline of your press release can make or break the engagement to its receiver. Be enticing! #1stImpressions #PRLife

— Janiece Noel (@JanieceNoelPR) May 24, 2016

Humor can often increase engagement on your social media posts. Don’t be afraid to be funny! #PRTip

— Leonard & Finco (@thePRexperts) May 23, 2016

#PRTip: Measure your digital #PR success by delving into analytics. pic.twitter.com/KmaUybXqvb

— Aneela Rose PR (@AneelaRosePR) May 22, 2016

#PRTip Do not underestimate the power of #Calendar listings. Some even offer you to upload pics & videos to ensure optimal viewership.

— Susanne Pinedo (@PinedoPR) May 22, 2016

#PRTip: "Encourage an open-door policy with customers to gain valuable feedback." #PRAgency

— GreenRoom (@GRNRMAgency) May 21, 2016

Unless you have a weekend event, or want to purposely bury a story – never pitch the press or send out a press release on a Friday. #PRTip

— Jo Scard (@scardjo) May 21, 2016

#PRTip: PR stands for public relations – like any relationship, you have to work hard at it for it to succeed

— Julia Kendrick (@JRKendrick) May 20, 2016

Stay in tune with what others in your industry are doing. Follow their social media sites to stay up to date. #PRTip

— Leonard & Finco (@thePRexperts) May 20, 2016

The following INFOGRAPHIC from quick sprout has some amazing tips to help you master the art of storytelling, check it out below.

Think strategic partnerships. Talk to local business owners. Explore cross promotions. #PRTips

— Pure PR (@PurePROKC) May 18, 2016

Networking: Don't be a bore. Don't do monologues & don't interrupt others. #PRTips

— Cyndy Hoenig (@CyndyHoenig) May 18, 2016

Never stop being curious. Curiosity may have killed the cat, but it made the PR pro. #PRTip

— Jo Scard (@scardjo) May 19, 2016

#prtip Write press releases from point of view of your target audience. Ask Qs about topic til you find an interesting angle.

— Ann Wright (@roughhouse01) May 18, 2016

You have to be where your audience lives. ~@iRadioCoach #PRTip

— Debbie Laskey MBA (@DebbieLaskeyMBA) May 18, 2016

#PRtip #worcestershirehour Had some good PR coverage? Don't forget to shout about it on your social media channels! pic.twitter.com/DNM3GCUUXK

— Nolan PR (@NolanPR) May 18, 2016

As all good PRs know, especially if you've been on the other side of the fence as a journalist… #PRtip pic.twitter.com/bHDK9daXe0

— RuthStivey (@RuthStivey) May 18, 2016

Keep media pitches SHORT. #PRTip (4-6 sentences are best.) pic.twitter.com/0R1cFLFej0

— 3 Peas Marketing (@3peasmarketing) May 17, 2016

Action plans require real action. The plan is just the first step in the process, don’t stop there. #PRTip

— Leonard & Finco (@thePRexperts) May 17, 2016

#PRTIP: Journalists like extremes – the best, the worst, the largest etc. pic.twitter.com/5esPddCJc3

— Aneela Rose PR (@AneelaRosePR) May 16, 2016

Foundation supports upcoming community projects with the help of Royal Bank of Canada and individual donors.

TORONTO, ON (May 17, 2016) -­‐ On the evening of Thursday, May 12, 2016, Community One Foundation held a celebratory reception at The 519 (519 Church St., Toronto) to present 13 recipients with their 2016 Rainbow Grants. The Rainbow Grant program, which began in 1980, is one of many foundation initiatives supporting the LGBTTIQQ2S community, funded through donations from individual donors and corporate partners.

For over thirty years, Rainbow Grants have helped nurture the early days of many Greater Toronto LGBTTIQQ2S community initiatives, grassroots projects, established organizations and one-off projects. The Grants are awarded in three different tiers; General (up to $1,000) for projects or people that are not a part of an organization, charity or corporation, Foundation (between $3,000 ‐ $5,000), and the Royal Bank of Canada (RBC) Community Award of $10,000 (donated by RBC).

• Newcomer Women’s Services of Toronto ‐ Kyle Rae Award ‐ a fusion project which will create queer‐positive ESL curricula for newcomers with the intent to train 10 LTGBQI+ newcomer youth to research global Queer history, and collaborate with ESL instructors to develop ESL curricula for Language Instruction for Newcomers to Canada.

• Native Women in the Arts, in partnership with Tities Wîcinímintôwak // Bluejays Dancing Together : Living Legacies: Two-Spirit Stories ‐ RBC Community Award ‐ a series of art workshops and a final exhibition that  centres the stories of Two‐Spirit communities in Toronto. Each workshop will provide opportunities to develop things like ideas, feelings and stories  that they will be able to share with others if they so choose.

• Black Lives Matter (Freedom School) ‐ a three-week-long summer program for children aged 4–10. The purpose of this project is to respond to a lack of humanizing, self‐affirming, queer‐positive educational opportunities for black children in the GTA.

• QUAKE, Tessa Gooden (Original EP) ‐ recording, production and release of an original EP album by local artist, Tessa Gooden.

• Outsport (Website Redesign) ‐ to develop their Toronto website into a mobile‐focused and youth‐targeted initiative. This will allow for the LGBTTIQQ2S community in the GTA to remain informed of upcoming queer‐friendly sporting events and the community’s various sport leagues.

• Festival Franco Fierté (Pride Month Events) ‐ a series of events during Toronto Pride month, including Francophone shows, concerts, photo exhibitions, cultural tours of the village and a stage at the Pride Toronto event.

• Inside Out (LGBTQ Film & Cultural Programming) ‐ to provide LGBTQ film and cultural programming, working in partnership with arts, service and community organizations, seniors/long term care residences, and TDSB schools, to under‐served neighbourhoods with little to no LGBTQ programming. The project provides films, culture, discussions, resources, and community connections to LGBTQ individuals in their own communities.

• Lemontree Creations (Staging of upcoming play, The Body Politic) ‐ a play documenting Canadian queer history as it re‐imagines the story of the birth, existence and eventual demise of one of Canada’s seminal queer publications, The Body Politic.

• ACE RADIO (Toronto’s asexual community’s broadcast initiative on Radio Regent) ‐ engaging 20 diverse participants (ages 18+) in producing a monthly (nine‐part) digital broadcast about issues impacting asexual communities. As a result, vulnerable young people will gain transferable broadcast skills like technical equipment training, while practicing communication, teamwork, leadership, and critical thinking through participatory media making.

• AIDS Committee of Durham (LGBTQ Youth of Colour Program) ‐ a yearlong pilot project with the goal of creating a strong sense of community among LGTBQ+ Youth Of Colour (YOC) along with providing them with HIV prevention education and safer sex practices.

• SAGA Collectif ‐ for support of outreach initiatives in relation to their project, Black Boys, which is an innovative and multidisciplinary theatrical event that unpacks the lived experience of three Black queer men in pursuit of an emancipated Black imagination. Black Boys will be co‐produced at Buddies In Bad Times Theatre in 2016.

• Asian Community AIDS Services (Multilingual Transgender Resources for Asian Parents and Families) ‐ to decrease challenges Asian families and Transgender youth face when youth come out, this program plans to develop culturally- and linguistically-appropriate educational resources as tools to increase parents’ understanding and acceptance of their child’s gender identity. The resources will be translated to seven Asian languages and distributed in print and online.

• Egale Canada Human Rights Trust (Grandfamily Project) ‐ a documentary project will tell the story of a queer couple searching to adopt an LGBTTIQQ2S elder into their family to be the grandparent of their soon‐to‐be‐born child. As the due date of the pregnancy nears, they must figure out how to access Toronto’s often-isolated queer elders, finding someone who fits into their family and is up for the commitment. In the process they must confront generational differences in the LGBTTIQQ2S community, build trust, face the possibility of disappointment, and reckon with their own family histories.

“We are delighted to present this year’s Rainbow Grants to such a diverse group of communities in the areas of education, health, human rights, arts, culture, research and advocacy,” said Community One Co‐ Chair Terry Greene. “Each year, our allocation committee remains dedicated to awarding recipients in these sectors to create a demonstrable impact on the broader community.”

Past recipients of Rainbow Grants include organizations such as Inside Out, AIDS Committee of Toronto, LGBT Youth Line and the 519 Community Centre.

For more information, photos or interview requests, please contact:

Cory Stewart | Embrace Disruption PR

cory@embracedisruption.com

o: 416.963.9857 c: 647.638.1586

About Community One:

Established in 1980, Community One Foundation provides grants to LGBTTIQQ2S community projects in Greater Toronto Area including Durham, Halton, Peel and York Regions, focusing on the areas of arts and culture, health and social services, and research and education. The Foundation also promotes community philanthropy through strategic partnerships such as the Bill 7 Award and the LGBT Giving Network.

Facebook: https://www.facebook.com/CommunityOneFoundation/

Twitter: @C1Foundation

About RBC:

Royal Bank of Canada is Canada’s largest bank, and one of the largest banks in the world, based on market capitalization. We are one of North America’s leading diversified financial services companies, and provide personal and commercial banking, wealth management, insurance, investor services and capital markets products and services on a global basis. We have over 80,000 full‐ and part‐time employees who serve more than 16 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 37 other countries. For more information, please visit rbc.com.

RBC helps communities prosper, supporting a broad range of community initiatives through donations, community investments, sponsorships and employee volunteer activities. In 2015, we contributed more than $121 million to causes around the world.

The two incidences (both videos below) brought questions to the forefront in the PR community of whether these moments happened by “accident”, or were part of a master PR plan constructed to bring attention to a new single that may not have otherwise been subject to as much exposure. The idea being, more would flock to view the unaltered YouTube video because of Meghan’s insistence to change it, followed by people seeking out the Jimmy Fallon performance to watch the fall — both activities exposing the song to a larger group of people on an international scale.

Check out the videos below and tell us in the comments: are these PR tactics or coincidence? Either way, we think it worked in her favour!

5. Pink/Kesha (a tie)

Yes, we had to start this list off as a tie, because this banger of an awards show has such an allstar line-up. It’s been so long since we’ve seen Pink perform live, and frankly, we’re ready for her comeback! She’ll be singing her new track “Just Like Fire” and we venture to guess some pyrotechnics might be in the works. Then of course, how could you not look forward to seeing Kesha back on stage after the whirlwind of a year she’s had with her Dr. Luke court case. The world is cheering for Kesha, and we can’t wait to hear what she has in store!

4. Troye Sivan

This YouTuber turned singer is dominating the music world right now. From the release of his very first EP in 2014, his haunting and electro inspired music has captured the hearts of many (lead track, “Happy Little Pill” above — watch it!). Troye will be performing his newest hit “Youth” from his debut solo album “Blue Neighbourhood”.

3. Celine Dion 

Sure to be the most heart-wrenching performance of the night, Celine will take to the world stage and sing her rendition of Queen’s hit, “The Show Must Go On” (video above). The song choice, which undoubtedly is a reference to the horrible year she’s had losing both her husband and brother in the course of a few days, will be one emotional moment not to miss.

2. Britney

If you haven’t been fortunate enough to see Britney in Vegas over the last few years *raises hand*, you’re likely aching for a new Britney awards show performance. Not only will Brit be performing a medley of her classic hits, she’ll also be *giving us more* (see what we did there?) by debuting her new track “Make Me (Oooh)” from her upcoming 2016 album. Knowing that she’s been killing it lately in Vegas (video proof above), we really can’t wait for Brit Brit to slay us with new music!

1. Madonna, obviously

Just yesterday it was announced that the Queen of Pop would be honouring Prince in a very special tribute performance this year. The two were great friends and even collaborated on a track called “Love Song” back in the day. Madonna ALWAYS delivers the water-cooler moment at any event she performs, and we expect nothing less from this year’s plans. In addition to the performance, Madonna is nominated for Top Touring Artist, which she definitely deserves to take home (video evidence above).

Want more? We put together a simple ballot sheet that you can download here to make your own predictions at home!

The 2016 Billboard Music Awards will air May 22 on ABC at 8 p.m. EST / 7 p.m. CST from Las Vegas.

Don’t be afraid to pick up the phone and call if email doesn’t seem to be working. You’ll get what you need and more using the phone. #PRTip

— Leonard & Finco (@thePRexperts) May 11, 2016

#PRTip: Read the pubs and watch the shows you want to be in and on. pic.twitter.com/n4mUIgsm5K

— Amanda Vega (@AmandaVega) May 10, 2016

Don’t scoff at what seems like a reporter’s unreasonable deadline. If you don’t talk, she’ll find someone else. #PRTip

— Fifty Acres (@fiftyacres) May 10, 2016

#PRTip: Make sure you have a media schedule in place at the beginning of your campaign. pic.twitter.com/MY3vBQy8kN

— Aneela Rose PR (@AneelaRosePR) May 9, 2016

What’s done cannot be undone. Triple check your spelling and punctuation before you publish anything! #PRTip

— Jo Scard (@scardjo) May 9, 2016

You never know who you’ll meet & what role that person might later play in your life or career. #PRTips

— Pure PR Arizona (@PPRArizona) May 11, 2016

#PRTip: When are you pitching? Make sure you give the reporter plenty of lead time to meet their deadline.

— See.Spark.Go (@seesparkgo) May 6, 2016

Be the most honest person in town & business will beat a path to your door. #prtips

— Pure PR (@PurePROKC) May 11, 2016

Honor your process. You are the best salesperson you have. Know your work & don’t undersell yourself. #PRTips

— Cyndy Hoenig (@CyndyHoenig) May 11, 2016

Cultivate relationships with editors lower on the masthead, says @jules_afar #prtips

— I DO PR (@IDoWeddingPR) May 11, 2016

Today we surveyed the team to put together a definitive list of our top five podcasts (that you can download now for FREE on iTunes) to make your day even more enjoyable! Take a look at our choices below (all images courtesy of the iTunes store):

5. Allegedly with Theo Von & Matthew Cole Weiss

A favourite among EDPR staff, this podcast invites a new celebrity to the studio each Tuesday, while hosts Theo and Matt take turns competing for the guest’s attention (and affection). After rounds of Hollywood story telling, an interview session and an often heated debate, the end result is a hilarious hour of conversation, and the odd celebrity juicy scoop!

Guests include: Scary Spice Mel B, Amber Rose, Jerry O’Connell, Kato Kaelin, Ross Mathews and many, many more!

4. Here’s The Thing with Alec Baldwin

The most polished of the bunch, this podcast boasts amazing production and the soothing voice of Alec Baldwin as he interviews some of the world’s finest “artists, policy makers and performers”. Mr. Baldwin takes us behind the scenes into a conversation that often feels like you’re sitting in the same room, listening to old friends discuss some of pop culture’s most intriguing topics.

Guests include: Sarah Jessica Parker, Jimmy Fallon, Kris Kardashian, Carol Burnett, Julianne Moore and yes, Kris Kardashian.

3. Throwing Shade

Likely one of the funniest on this list, Throwing Shade is a podcast co-hosted by comedians Erin Gibson and Bryan Safi, focusing on “issues important to ladies and gays”. The two hosts banter about many of the week’s hottest topics, often going off into tangents that are likely to make you spit out that afternoon cup of joe. This podcast is so popular, Gibson and Safi have been green lit to premiere a companion television show on TV Land in 2017!

2. Savage Lovecast

21 seasons in, this weekly Tuesday podcast never disappoints! Hosted by sex advice columnist Dan Savage, listeners are treated to a myriad of different issues plaguing callers from across the globe. If you’re listening to this one at work, it’s best to keep those earbuds in, but you’ll definitely be entertained — and even learn a thing or two!

1. Straight Talk with Ross Mathews

Number one was an easy choice for all of us here at EDPR. Once you become a listener of Ross Mathews’ weekly podcast, it becomes impossible to not fall in love with Ross and his zany “wack pack” of co-hosts including assistant Brenda, manager Maaaaaark, friends Nikki B, Peppa, and of course Steve. A mix-bag of celebrity interviews, entertaining challenges, caller advice and hot topics, this show is one you’ll look forward to every week.

Guests include: Lauren Conrad, Rosie O’Donnell, RuPaul, Brittany Snow, Michelle Visage and so many more!

Definitely take a moment to check out some of our recommendations, and be sure to leave a comment if you think we’ve left a podcast out! Also, if you’re looking for some PR-based podcast recommendations, check out our post here.

Thanks for stopping by EDPR today!

Canada’s leading toy and juvenile retailer continues support of Starlight Children’s Foundation™ Canada’s programming to brighten the lives of ill children and their families.

 Edmonton, AB (October 20, 2014)- On November 18, 2014, an Edmonton-based Starlight child will participate in a 3-Minute Dash through the Toys“R”Us store at West Edmonton Mall (9908 170 Street NW) to snatch as much merchandise as possible within a three minute timeframe.

The 3-Minute Dash is donated by Toys“R”Us as part of their longstanding partnership with Starlight Canada and will take place in five cities across Canada: Edmonton, Montreal, Ottawa, Toronto and Vancouver. Participants were randomly selected from each province as part of a contest Starlight Canada held earlier this month. Applicants were asked to share the details of their care journey and submit them to their local Starlight programs coordinator for entry.

“Toys“R”Us, Canada’s ongoing commitment to our in and out-of-hospital programming is invaluable to Starlight,” says Starlight executive director, Brian Bringolf. “Special events like the 3-Minute Dash provide Starlight children with a chance to create much-needed positive memories away from the hospital, treatments and therapies.”

“Children have always been the focus of our charity work and Starlight continues to be a great partner for us as together, we share the goal of brightening the lives of seriously ill children when they need a reason to smile” says Kevin Macnab, President, Toys“R”Us Canada.  “Providing the Starlight children with an empty cart, and full reign of a Toys“R”Us store for 3 minutes, is the perfect escape from their hospital stay, as they race through the aisles and experience a fun and unique opportunity that they will never forget.  After events like these, it’s the joy on the children’s faces that motivate our employees to continue to raise funds and awareness for Starlight and towards making a difference in children’s lives.”

During the 16 year partnership, Toys“R”Us, Canada has raised over $12 million dollars for Starlight Canada. This year, in addition to the 3-Minute Dash, Toys“R”Us, Canada has helped to sponsor:

• 101 Hospital Grants (Montetary funding to support distractive entertainment for hospitalized children)
• 10,500 ER Admit Kits (A variety of care products for children and parents during unexpected hospital stays)
• 7,000 Baby & Toddler Fun Kits (Cuddly toys and games to distract very young children during unpleasant hospital stays)
• 10 Fun Centers (Mobile entertainment units featuring a Sharp AQUOS flat-screen television, a DVD player, a Nintendo Wii™ gaming system and a wide variety of Wii games)
• $150,000 in Great Escapes Sponsorships (A program that provides Starlight families with a chance to enjoy fun events together to create priceless memories, relax and then return home with a renewed sense of strength and hope)
• 100 Starlight Treasure Chests (A box filled with toys and surprises, used by children during appointments at the hospital or clinic)

For more information, media accreditation, photos or interview requests, please contact:

Cory Stewart

Embrace Disruption PR

cory@embracedisruption.com

o: 416.963.9857 c: 647.6381586

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving kids and families through partnerships with more than 130 healthcare facilities. Over the past 30 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home. Starlight partners with more than 1,750 healthcare facilities and pediatric hospitals in Australia, Canada, Israel, New Zealand, the United Kingdom and the United States, serving millions of children every year.

Website:     http://starlightcanada.org

Twitter:     @StarlightCanada         #StarDash

Facebook:     http://facebook.com/starlightcanada

About Toys“R”Us, Canada:

Toys“R”Us (Canada) Ltd., is part of Toys“R”Us, Inc., the world’s leading dedicated toy and juvenile products retailer. Toys“R”Us, Canada operates over 80 stores across the country. For store locations and convenient online shopping visit www.toysrus.ca or www.babiesrus.ca.

Canada’s leading toy and juvenile retailer continues support of Starlight Children’s Foundation™ Canada’s programming to brighten the lives of ill children and their families.

 Vancouver, AB (October 20, 2014)- On November 19, 2014, a Vancouver-based Starlight child will participate in a 3-Minute Dash through the Toys“R”Us store at Toys”R”Us Vancouver (1154 West Broadway) to snatch as much merchandise as possible within a three minute timeframe.

The 3-Minute Dash is donated by Toys“R”Us as part of their longstanding partnership with Starlight Canada and will take place in five cities across Canada: Edmonton, Montreal, Ottawa, Toronto and Vancouver. Participants were randomly selected from each province as part of a contest Starlight Canada held earlier this month. Applicants were asked to share the details of their care journey and submit them to their local Starlight programs coordinator for entry.

“Toys“R”Us, Canada’s ongoing commitment to our in and out-of-hospital programming is invaluable to Starlight,” says Starlight executive director, Brian Bringolf. “Special events like the 3-Minute Dash provide Starlight children with a chance to create much-needed positive memories away from the hospital, treatments and therapies.”

“Children have always been the focus of our charity work and Starlight continues to be a great partner for us as together, we share the goal of brightening the lives of seriously ill children when they need a reason to smile” says Kevin Macnab, President, Toys“R”Us Canada.  “Providing the Starlight children with an empty cart, and full reign of a Toys“R”Us store for 3 minutes, is the perfect escape from their hospital stay, as they race through the aisles and experience a fun and unique opportunity that they will never forget.  After events like these, it’s the joy on the children’s faces that motivate our employees to continue to raise funds and awareness for Starlight and towards making a difference in children’s lives.”

During the 16 year partnership, Toys“R”Us, Canada has raised over $12 million dollars for Starlight Canada. This year, in addition to the 3-Minute Dash, Toys“R”Us, Canada has helped to sponsor:

• 101 Hospital Grants (Montetary funding to support distractive entertainment for hospitalized children)
• 10,500 ER Admit Kits (A variety of care products for children and parents during unexpected hospital stays)
• 7,000 Baby & Toddler Fun Kits (Cuddly toys and games to distract very young children during unpleasant hospital stays)
• 10 Fun Centers (Mobile entertainment units featuring a Sharp AQUOS flat-screen television, a DVD player, a Nintendo Wii™ gaming system and a wide variety of Wii games)
• $150,000 in Great Escapes Sponsorships (A program that provides Starlight families with a chance to enjoy fun events together to create priceless memories, relax and then return home with a renewed sense of strength and hope)
• 100 Starlight Treasure Chests (A box filled with toys and surprises, used by children during appointments at the hospital or clinic)

For more information, media accreditation, photos or interview requests, please contact:

Cory Stewart

Embrace Disruption PR

cory@embracedisruption.com

o: 416.963.9857 c: 647.6381586

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving kids and families through partnerships with more than 130 healthcare facilities. Over the past 30 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home. Starlight partners with more than 1,750 healthcare facilities and pediatric hospitals in Australia, Canada, Israel, New Zealand, the United Kingdom and the United States, serving millions of children every year.

Website:     http://starlightcanada.org

Twitter:     @StarlightCanada         #StarDash

Facebook:     http://facebook.com/starlightcanada

About Toys“R”Us, Canada:

Toys“R”Us (Canada) Ltd., is part of Toys“R”Us, Inc., the world’s leading dedicated toy and juvenile products retailer. Toys“R”Us, Canada operates over 80 stores across the country. For store locations and convenient online shopping visit www.toysrus.ca or www.babiesrus.ca.

1. Issue a press release

Take some time to identify new or exciting developments within your business or organization. Whether its a new product/service, or an accomplishment, announce yourself to media and let them know about what you’re offering/celebrating!

2. Collab with other local businesses

Believe it or not, working with like-minded businesses that align well with your mission/service/product can produce very fruitful results. Think Doritos and Taco Bell (a large scale example, but still)– a tasty collab that resulted in a fabulous pairing, bringing both brands to higher heights. Once you find your mate, hold an event together, or find a way to promote each other’s offerings. It’s always more fun to rise to the top with a friend by your side.

3. Actually USE Social Media

Yes, we all know social media is important, but what is more important is how you use it. Need to find more customers, or expose your product to more people? Get crafty and instigate conversation — and don’t forget the power of a good DM once and awhile.

4. Hold a Lunch and Learn

That’s right! Invite local businesses and media to come in to your space (this would be a great time to use Twitter *wink wink*). Provide them with a hearty lunch (cocktails optional) and explain to them exactly what it is you or your products do. Nothing replaces good ol’ fashion networking.

5. Enlist a PR Pro

We could go on for hours with other savvy ways to enhance your PR efforts. There are hundreds of amazing tactics PR professionals employ to get you the attention you deserve. If you’re looking for some assistance with your PR goals, shoot us an email and we’ll help you make them happen!

Happy 2016, we’re wishing you massive success in the New Year!

Popular home retailer collaborates with Starlight Children’s Foundation^TM Canada to help out families in need.

TORONTO, ON (December 1, 2015)– Just in time for the holidays, Bouclair, in partnership with Starlight Children’s Foundation Canada, has launched a brand new fundraising campaign in-stores, highlighting #OscarTheNutcracker, a chic $2.00 holiday decoration fit for any home. The campaign, which runs until December 22, 2015, allows Bouclair customers to purchase Oscar in-store for two dollars, with all proceeds going directly to Starlight Canada.

In addition to selling Oscar, Bouclair has also launched an online contest which encourages #OscarTheNutcracker owners to snap a photo of their purchase in a creative and original setting and share their photos on social media. After the campaign is complete, a committee will scour the Internet to identify the most stylish submission. Bouclair will then award the winning photographer a $1000 Bouclair giftcard.

“Starlight is very grateful for the generosity of Bouclair and their customers,” said Starlight Canada’s Executive Director, Brian Bringolf. “The holidays can be a difficult time for families battling serious illness and we look forward to putting smiles on even more faces of Starlight children thanks to Bouclair’s support this season.”

Over the next month, Bouclair employees will act as Starlight Canada ambassadors, raising awareness in-store for the charity. Proceeds raised from #OscarTheNutcracker sales will be donated to Starlight Canada to assist in brightening the lives of seriously ill children through a variety of in and out-of-hospital programs.

“Bouclair is proud to partner with the Starlight Children’s Foundation this Holiday season,” says  Bouclair media coordinator Vickie Maxwell. “We hope that Oscar the nutcracker will find its way to many homes this year and that our Instagram contest will help the Foundation to continue doing great work throughout Canada. It’s the time of year to share and be thankful for what we have and we are happy to be part of a great wave of smiles for children all over.”

Customers are able to purchase their very own #OscarTheNutcracker by visiting their local Bouclair stores across the country.

For more information, media accreditation, photos or interview requests, please contact:

Cory Stewart

Embrace Disruption PR

cory@embracedisruption.com

o: 416.963.9857 c: 647.638.1586

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving seriously ill children and their families through partnerships with more than 160 healthcare facilities. Over the past 25 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home.

Website: http://www.starlightcanada.org/

Twitter: @StarlightCanada

Facebook: http://facebook.com/starlightcanada

Instagram: http://instagram.com/starlightcanada

Periscope: @Starlight Canada

About Bouclair:

Bouclair Home is a Canadian lifestyle brand that offers affordable coordinated fashionable decor for every room in the home through its own 105 retail stores across Canada and online. Bouclair’s designers travel the world to discover the latest trends in order to offer the brand’s customers a stylish and modern decor in which all items are carefully coordinated to create a unique look. Every day, Bouclair’s team of more than 1,200 dedicated professionals aim to meet the needs of their fashion-forward customers home.

Contact:

Vickie Maxwell

Bouclair

Media Coordinator

T: 514-426-0115 Ext. 224

(Image Source)

As we bask in the afterglow of Black Friday deals and Cyber Monday madness (yes, even we in Canada partake in these wild traditions), it’s important to take a moment to not only be thankful, but to give back. Giving Tuesday, which occurs on the first Tuesday of December each year, is a day set aside for people across the globe to remember the importance of contributing to worthy causes both locally and internationally.

We at EDPR have identified four charities that are very close to our hearts, and suggest you take a moment to check them out and (if you can) donate to the cause.

1. World Animal Protection (WAP)

Being the animal lovers we are, it should come as no surprise that this charity lands at the top of our list.

“We are World Animal Protection. We were known as WSPA (World Society for the Protection of Animals). Our vision is a world where animal welfare matters and animal cruelty has ended. Together we can move the world to protect animals.”

Read more about World Animal Protection by clicking here.

2. Toronto People With AIDS Foundation

Although strides have been made in the HIV/AIDS community, it’s important to remember that there are still many in the world suffering with this epidemic.

“We engage people living with HIV/AIDS in enhancing their health and well-being through practical and therapeutic support services and broader social change, and we inspire them to live into their dreams and discoveries.”

Read more about Toronto People With AIDS Foundation by clicking here.

3. Starlight Children’s Foundation Canada 

Having the pleasure of working with Starlight Canada for many years, we’ve been privileged enough to see just how impactful their work is for sick children and their families.

“Starlight Children’s Foundation Canada has been brightening the lives of seriously ill children and their families by them bringing joy, laughter and relief, for over 25 years. We focus on the family as a whole, at a time when they feel most isolated, offering programs and events that can provide an escape from the stress of dealing with a serious illness every day.”

Read more about Starlight Children’s Foundation Canada by clicking here.

4. Canadian Lesbian and Gay Archives

More client love on this list, but also an organization that holds much importance to the LGBTQIA+ community in Canada. Often overlooked, this valuable charity is detrimental to preserving important pieces in Canadian history.

“The Canadian Lesbian and Gay Archives (CLGA) is the largest independent LGBTQ+ archives in the world. With a focus on Canadian content, the CLGA acquires, preserves and provides public access to information and archival materials in any medium.”

Read more about Canadian Lesbian and Gay Archives by clicking here. 

We hope you find some time today to reflect and give back to the charities that mean most to you. Remember, it’s not always just monetary support that is needed in these organizations, many are always looking for volunteers to help out with initiatives throughout the year. We wish you a very happy #GivingTuesday, and let us know in the comments below what your favourite charities are!

TORONTO, ON (September 29, 2015) - Mothers, daughters, aunts, grandmothers, cousins, friends and colleagues are preparing to dress in their Sunday best on October 25, 2015 to attend an afternoon filled with delicious teas and high fashion at Starlight Children’s Foundation Canada’s second annual Tea & Tiaras. The event, hosted by Suhana Meharchand, will take place at Toronto’s Fairmont Royal York (100 Front Street West) from 1:00 p.m. to 4:00 p.m., is an elegant afternoon geared to raise awareness and funds for Starlight Canada.

Throughout the afternoon, guests will be showered with a variety of decadent gourmet tea and treats, along with an assortment of live entertainment featuring many of Starlight Canada’s family programming recipients. Event highlights will include a performance by Starlight teen Karyssa, whose musical training throughout her chemotherapy treatment has brought her closer to her dream of becoming a recording artist; a fashion show featuring Starlight mothers and daughters modelling high fashions from Riani Designs; and a live art performance piece from pop artist Jessica Gorlicky, which will later be available for auction at the event.

In addition to live entertainment, Starlight Canada has enlisted the help of several local vendors to provide experiential moments throughout Tea & Tiaras, including a beauty corner (stocked with high end products at enviable prices), a custom photo booth and three pop-up boutiques featuring Ma Lu shoes, Skinlicious handcrafted soaps, and Tocara Jewelry. Guests will also be able to take advantage of the event’s silent auction which includes items such as airfare tickets from Air Canada Foundation to anywhere in North America, a one-year Goodlife gym membership, beauty baskets from M·A·C and Estée Lauder and much much more. Original works of art crafted by Starlight children, who have harnessed the power and therapeutic nature of creativity to cope will their illness and recovery will also be available for purchase.

“We are excited to be celebrating our 2nd Annual Tea & Tiaras event this October,” says Starlight Canada executive director Brian Bringolf. “Last year, our inaugural tea raised much needed funds for Starlight’s programming that supports seriously ill children and their families across the country – for 2015, we are anticipating a bigger and better event as Tea & Tiaras grows significantly.”

This year, Starlight Canada is thrilled to be welcoming an extensive list of Canadian talent to join in on the afternoon tea party including: JUNO winner Simone Denny; musicians Alessia Cole and Tara Shannon; Corner Gas’ Tara Spencer-Nairn; Saving Hope’s Kim Shaw and Parveen Kaur; media personalities Kim D’Eon, Lynn Spence and Allison Dore; along with many others.

Returning for their second year as Tea & Tiaras’ presenting sponsor is Bloom Lanys Professional Corporation, who are joined by supporting sponsors Toys“R”Us Canada and Babies“R”Us Canada, SmartREIT, Cassels Brock & Blackwell LLP, TCG National, Metrowide, and Salt Depot.

Tickets for the second annual Tea & Tiaras can be purchased online for $80 per person, or $640 for a table of eight by visiting http://www.teaandtiaras.ca.

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving kids and families through partnerships with more than 130 healthcare facilities. Over the past 30 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home. Starlight partners with more than 1,750 healthcare facilities and pediatric hospitals in Australia, Canada, Israel, New Zealand, the United Kingdom and the United States, serving millions of children every year.

Website: http://starlightcanada.org

Twitter: @StarlightCanada         #TeaandTiaras

Facebook: http://facebook.com/starlightcanada

About Bloom & Lanys:

Bloom Lanys Professional Corporation is a real estate boutique law firm providing business-driven service to its clients in a wide range of real estate transactions. For more than 25 years, BLPC has been advising on real estate acquisitions, dispositions, and financings, and we are proud to say we have been a supporter of the excellent work of Starlight Children’s Foundation Canada for many years. For more information, please call 416-486-9913 or email reception@bloom-lanys.com.

TORONTO, ON (July 23, 2015) – Over the months of August and September 2015, 14,000 Canadians will gather in six cities across the country to participate in the Pure Protein Night Race™. The race, which will take place at local city parks in Calgary (August 8, 2015), Ottawa (August 15, 2015), Toronto (September 5, 2015), Montreal (September 11, 2015), Edmonton (September 19, 2015), and Vancouver (September 25, 2015), will see participants run or walk for a distance of 5-10K under the evening stars. This year, Pure Protein Night Race™ has chosen Starlight Children’s Foundation™ Canada as their charity beneficiary of choice, with a portion of the race proceeds being donated to brighten the lives of seriously ill children across Canada.

Ready, set, go!

Each Pure Protein Night Race™ will be an evening of celebration, jam-packed with activities for participants and supporters to enjoy throughout the event. Beginning with a preliminary warm up by the event hosts, participants will then be equipped with an Energizer® LED headlight and an opportunity to deck themselves out in the Brooks Glow Zone, which will supply a variety of glow-in-the-dark paint for runners to sport on their 5-10K journey. In addition, each course will be fitted with interactive themed music stations, where participants can rehydrate and boogie to their favourite songs from the disco and rock genres, along with requesting musical selections of their own.

Other activities throughout the evening include a Molson Canadian beer garden, Pure Protein photo booth and spin-to-win game, Starlight Children’s Foundation 50/50 draw and a selection of hearty food for both runners and supporters to refuel with after the race. Following the run, attendees will be treated to a light show accompanied by a local DJ’s musical stylings. The 2015 race is supported by a number of generous sponsors including Pure Protein, Molson Canadian 67, Brooks, Energizer and Running Room.

“The Pure Protein Night Race is Canada’s celebration of everything running,” says event organizer Ted Jarvis. “Part of the running experience is coming together to help others. We are so excited to have our runners experience the difference that Starlight Children’s Foundation can make in the lives of children. ”

Brightening the lives of ill children

As Pure Protein Night Race’s™ charity of choice, Starlight Children’s Foundation Canada will be present at each city race with a Starlight child ambassador, who will take the stage to share their story with the audience of participants. A portion of the proceeds raised from this year’s races will be donated to Starlight Canada to assist in brightening the lives of seriously ill children through a variety of in and out-of-hospital programs.

“We are thrilled to be chosen as this year’s charity beneficiary,” says Starlight Canada executive director Brian Bringolf. “Support from events like the Pure Protein Night Race™ play an important role in providing Starlight children with a chance to create much-needed positive memories away from their sometimes gruelling treatments and therapies.”

Official Dates, Locations and Times*

Calgary (August 8, 2015) – 9:35 p.m., North Glenmore Park

Ottawa (August 15, 2015) – 8:20 p.m., Mooney’s Bay Park (Terry Fox Field)

Toronto (September 5, 2015) – 7:40 p.m., Sunnybrook Park

Montreal (September 11, 2015) – 8:30 p.m., Old Port of Montreal

Edmonton (September 19, 2015) – 8:05 p.m., Sir Wilfrid Laurier Park

Vancouver (September 25, 2015) – 7:10 p.m., Stanley Park

*all times listed are in local time zone.

For more information and to register for this year’s Pure Protein Night Race™ in your city, please visit http://www.nightrace.ca.

For media accreditation, photos or to schedule an interview, please contact:

Cory Stewart | Embrace Disruption PR

P: 647.638.1586 | e: cory@embracedisruption.com

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation Canada is part of Starlight’s global network, serving kids and families through partnerships with more than 130 healthcare facilities. Over the past 30 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home. Starlight partners with more than 1,750 healthcare facilities and pediatric hospitals in Australia, Canada, Israel, New Zealand and the United Kingdom and the United States, serving millions of children every year.

Website: http://www.starlightcanada.org/

Twitter: @StarlightCanada

Facebook: http://facebook.com/starlightcanada

Youtube: http://youtube.com/canadastarlight

Instagram: @StarlightCanada

About the Running Room:

Running Room was founded in 1984 in one room of an old house shared with a hairdressing shop in Edmonton, Alberta. The success of Running Room is reliant on the fact that it doesn’t just sell shoes and equipment; it sells a commitment to active living. Today, this Canadian company is one of North America’s most recognized names in running and walking.

About Pure Protein:

Pure Protein is the active lifestyle brand that helps you achieve your personal best. We believe that individual commitment and shared celebration are the cornerstones of personal accomplishment, and are by your side to give you the daily drive and momentum to power your possibilities.  Pure Protein offers a range of protein formulations to suit your individual needs, and help you achieve your goals, whatever they are. For more information, please visit www.facebook.com/PureProteinCanada

About Brooks Running Company:

Brooks Running Company designs and markets running-specific performance footwear, apparel, and accessories in more than 60 countries worldwide. Brooks’ mission is to inspire everyone to run and be active by creating innovative gear that keeps them running longer, farther and faster. Brooks’ mission is supported by its Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit www.brooksrunning.com  for more information or follow us on Twitter (@brooksrunningca) and Facebook (www.facebook.com/brooksrunningca).

About Energizer Holdings, Inc.:

Energizer Holdings, Inc. (ENR) is a consumer goods company operating globally in the broad categories of household and personal care products. We currently offer solutions in portable power, lighting, wet shave and personal grooming, skin care, feminine care and infant care.

About Molson Canadian 67:

Molson Canadian 67® is specially brewed to only 67 calories and 3% ABV per 341ml serving using only the best this land has to offer – Canadian water, barley, & no preservatives.

TORONTO (June 23, 2015) - With summer well underway, the leading online platform for professional household cleaners, Helpling.com, is encouraging its customers to get outside and #SeizeSummer! During the months of July and August 2015, Helpling will be rewarding participating followers weekly with six hours of free home cleaning through a Twitter and Instagram hosted #SeizeSummer photo challenge. Helpling’s ultimate goal is to encourage Greater Toronto Area social media users to get out and enjoy their summer, rather than spending precious down time trapped inside cleaning.

Tweet to win six hours of free cleaning!

Helpling is asking both Twitter and Instagram users to snap a photo of themselves participating in an activity outside of their homes, making sure to tag @HelplingCA while including the hashtag #SeizeSummer. Each week for the months of July and August, Helpling will randomly select one winner on each social network to receive six hours of free home cleaning, providing the gift of more free time to continue enjoying the summer weather!

“As we finally enter the warm months of summer, we wanted to do something special for Torontonians that allowed them to take advantage of their recreational time over the season,” says Helpling managing director Blake Connoy. “After being forced to spend a majority of the winter trapped indoors, we feel the last thing Canadians should have to do is spend their summer free time worrying about monotonous chores like cleaning.”

Since launching in Toronto in December 2014, Helpling.com has served over X satisfied customers in the Greater Toronto Area, providing users with the easiest online solution to conquering their home cleaning. With a 4.7 star (out of 5) rating from their loyal customer base, the $25/hour service connects people with Helpling registered cleaners in their area. Often referred to as the “Uber of household cleaning”, Helpling’s extensive registration process, which includes a cleaning test, background check and personal interview, finding a qualified cleaner has never been easier.

In addition to launching an online platform, Helpling has also made themselves available in app form, which connects with calendar apps, allows for single or recurring bookings, shows when a preferred cleaner is available and features payment via credit card and direct debit. Users can download the Helpling app for iOS by clicking here, or for Android, by clicking here.

For more information, photos or interview requests, please contact:

Cory Stewart | Embrace Disruption PR

o: 416.963.9857 e: cory@embracedisruption.com

About Helpling:

Helpling is the leading global online platform for professional home cleaners. On the website or the mobile app customers can book a vetted and insured service provider within a couple of click. The innovative online service gives people more time to enjoy the nice things in life: family, friends and leisure activities.

​Helpling was founded by Benedikt Franke, Philip Huffman and Rocket Internet in January 2014. The company now has more than 250 employees and offers its service in more than 200 cities in Austria, Brazil, Canada, France, Germany, Italy, Netherlands, Spain and Sweden. This makes Helpling the most widely available online marketplace for household services in the world.

Website: http://www.helpling.com

Twitter: http://www.twitter.com/helplingca

Facebook: http://www.facebook.com/helpling

Instagram: http://www.instagram.com/helplingca

TORONTO: Helpling, the online platform for booking home cleaning, has just announced the release of its mobile app for iOS and Android. The app, currently available to customers across the Greater Toronto Area, is geared to make booking residential cleaning easier for clients who are booking on the go. Helpling.com launched in Toronto in December 2014.

The Helpling app lets users book a home cleaner securely and conveniently. It offers fast one-touch booking, allowing customers who have set up an account to re-book with one tap. Finding a residential cleaner used to require customers to consult yellow pages, seek out  personal recommendations and research meticulously online. With Helpling’s extensive registration process, which includes a cleaning test, background check and personal interview, finding a qualified cleaner has never been easier. Now users of the Helpling app can simply enter an address, the amount of cleaning required and a desired date for their booking. Helpling’s intuitive algorithm then recommends the best cleaner for the selected. Right after booking, clients can save the date directly to their smartphone calendar or forward the details via email or SMS.

“Canadians across the country are using their smartphones on a daily basis to order services like food delivery and taxi rides,” says Helpling Canada managing director Blake Connoy. “We’re confident that the Helpling app will provide another solution to making everyday life easier and more efficient for customers across the GTA.”

App Advantages and Features

The Helpling app makes booking a cleaner easier than ever before. It connects with calendar apps, allows for single or recurring bookings, shows when a preferred cleaner is available and features payment via credit card and direct debit. The advantages of using the Helpling app include:

• Forward booking details directly via email or SMS to notify a partner or housemate that they can look forward to a clean home.
• Store bookings directly to phone calendars and set alerts for when a cleaner will need access to your home.
• Makes repeating a booking easy – after launching the app, customers can use their last selection to re-book with one touch.
• Free to download.

How it works

• Users can download the free app in the iOS or Android stores.
• Upon launching the app, customers are prompted to enter their cleaning requirements, along with indicating additional service requests, such as cleaning inside the oven, closets, refrigerator and window interiors.
• Customers may then select the desired frequency of the $25/hour service — once, weekly, or biweekly.
• After entering in location and contact information, users are paired (through a location-based algorithm) with a nearby Helpling cleaner.
• Users then pay using credit card or debit with a touch of the screen, and enjoy the easiest way to clean their home.

For more information, photos or interview requests, please contact:

Cory Stewart | Embrace Disruption PR

o: 416.963.9857 e: cory@embracedisruption.com

About Helpling:

Helpling is the leading global online platform for professional home cleaners. On the website or the mobile app customers can book a vetted and insured service provider within a couple of click. The innovative online service gives people more time to enjoy the nice things in life: family, friends and leisure activities.

​Helpling was founded by Benedikt Franke, Philip Huffman and Rocket Internet in January 2014. The company now has more than 250 employees and offers its service in more than 200 cities in Austria, Brazil, Canada, France, Germany, Italy, Netherlands, Spain and Sweden. This makes Helpling the most widely available online marketplace for household services in the world.

Website: http://www.helpling.com

Twitter: http://www.twitter.com/helplingca

Facebook: http://www.facebook.com/helpling

Instagram: http://www.instagram.com/helplingca

TORONTO, ON  (April 14, 2015) — Starlight Children’s Foundation™ Canada, a leading charity that partners with experts to improve the life and health of kids and families around the world, will launch its first 2015 Play in May® campaign, sponsored by Leetwo Metal Inc. Play In May will raise awareness for the healing power of play, along with funds for Starlight’s innovative programs that support pediatric patients and their families.

To accompany the campaign, Starlight’s Play In May recruitment video stars family favourite Air Bud, along with original “Air Bud” Canadian actor Kevin Zegers (“Transamerica,” “Gossip Girl”) and eight-year-old actress McKenna Grace (“Russell Madness,” “The Young and the Restless”). Fundraisers are encouraged to sign up to join the Play in May fundraising campaign while also participating in social media engagement to inspire and motivate players and donors to support the ongoing needs of Starlight kids and families across the nation.

After the resounding success of 2014’s Play In May campaign (exclusively held in the United States), the initiative expanded to include Starlight Canada in 2015.  Individuals, corporations and teams can join the campaign by registering online at PlayinMayCanada.com. Participants are encouraged to engage in play – any play – from May 1 to 15 for just 15 minutes a day. Funds raised will help Starlight support kids and families from hospital to home through its wide array of family-centred programs.

“Here at Starlight, we are very excited to take part in this initiative that encourages participants to bond with their families and friends while taking part in the healing process of play,” said Starlight Canada executive director, Brian Bringolf. “Play in May presents an ideal opportunity to raise funds for Starlight families and also to helps us strengthen our programming and reach more seriously ill children across the country.”

Donations from the Play in Maycampaign will help fund Starlight’s in and out-of-hospital programming such as Comfort Kits (filled with all the essentials of an unexpected hospital stay), Hospital Grants, Fun Centers™ (featuring a Sharp AQUOS flat-screen television and a Nintendo Wii-U™ gaming system preloaded with a wide variety of games), Wishes and Day Brighteners that range from special outings to music or sporting events.

Visit PlayinMayCanada.com to learn more and sign up today.

For additional information, photos or interview requests, please contact:

Cory Stewart | Embrace Disruption PR

p: 647.638.1586 | e: cory@embracedisruption.com

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving kids and families through partnerships with more than 130 healthcare facilities. Over the past 30 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home. Starlight partners with more than 1,750 healthcare facilities and pediatric hospitals in Australia, Canada, Israel, New Zealand, the United Kingdom and the United States, serving millions of children every year.

Website: http://starlightcanada.org

Twitter: @StarlightCanada     #PlayInMay

Facebook: http://facebook.com/starlightcanada

Instagram: http://instagram.com/starlightcanada

YouTube: http://youtube.com/canadastarlight

About Leetwo Metal Inc.:

Montreal-based Leetwo Metal Inc. is a leader in the precision sheet metal and precision machining industries. Having ensured the customers’ expectations are met and/or exceeded, the company has seen phenomenal growth over the last 17 years. Based on this growth, Leetwo Metal has invested in the facility, state of the art technology, equipment, people and processes to meet the evolving needs of our customers by providing them with the expanding tools necessary for their success.

Organization brings in landmark year with star-studded ‘Roaring Twenties’ themed fundraising event

TORONTO, ON (March 17, 2015) – Gangsters, flappers, pearls and feathers will fill Toronto’s Fairmont Royal York Hotel ballroom (100 Front St. West) on Saturday, April 18, 2015 to celebrate the 20th annual Gala for the Starlight Children’s Foundation Canada, hosted by Canadian television personality Rick Campanelli.  The fundraising Gala, presented by Toys“R”Us and Babies“R”Us Canada, is one of the foundation’s largest fundraising initiatives in support of its in and out-of-hospital programming for seriously ill children across Canada.

Guests of the ‘Roaring Twenties’ event can look forward to a memorable and moving evening filled with 1920’s glamour and lavish entertainment. The luxe decor will be complemented with crystal chandeliers, stringed pearls, themed walking tables, gangsters and flapper girls, a jailhouse photo booth, along with a performance by Belluscious. The evening will be followed by a ‘speak easy’ themed after party, complete with specialized cocktails and billiards.

“While the event is a themed gala, the true camaraderie and spirit of the evening comes out when our past and present Starlight children speak about what Starlight has done for them and means to them,” says Starlight executive director Brian Bringolf. “There is truly not a dry eye in the house and our supporters understand very clearly in that moment why they have chosen to support Starlight.”

Celebrities scheduled to attend include: television personality Carson Arthur, Love It Or List It’s Hilary Farr, Map To The Stars’ Jayne Heitmeyer, Toronto Argonaut Jonathan Hood, actress Kelly McCormack, actor Larry Day, JUNO nominated musician Melanie Durrant, musician Nikki Yanofsky, event host and television personality Rick Campanelli, television and radio personalities Rudy Blair and Taylor Kaye, musician Simone Denny along with many other notable Canadians.

Starlight Canada is pleased to welcome an extensive group of sponsors in support of its 20th annual Gala. Supporters include: Presenting Sponsor, Toys”R”Us and Babies”R”Us Canada; Diamond Sponsor, Great Blue Heron Charity Casino; Gold Sponsors, Bloom Lanys Professional Corporation and Delmar; and Silver Sponsors, Corus/YTV, Dorel, Energizer/Platex, and Mattel.

“At Toys“R”Us, our charitable giving revolves around keeping kids safe and helping them in times of need,” said Kevin Macnab, President, Toys“R”Us, Canada. “That’s why we are so proud to be longstanding partners with the Starlight Children’s Foundation Canada and share a common goal of brightening the lives of seriously ill children when they need a reason to smile.”

The partnership between Starlight Children’s Foundation and Toys”R”Us has flourished over the past 17 years, raising over $12 million dollars through a number of fundraising initiatives including their annual Star Campaign (in which customers are able to donate to Starlight at the Toys“R”Us or Babies”R”Us cash register) and the sale of Starlight bear Hiya (a stuffed bear designed by two seriously ill Starlight brothers). In addition, Toys”R”Us and Babies”R”Us Canada opened up their doors late last year in Montreal, Ottawa, Toronto, Edmonton and Vancouver to donate three-minute all-you-can-grab shopping sprees to eight seriously ill Starlight children.

Since its inception in 1995, the Starlight Gala has raised over $5,500,000 dollars, making it one of the foundation’s largest sources for fundraising. Tickets for this year’s event can be purchased online by visiting http://www.starlightcanadagala.org.

For media accreditation, photos or interview requests, please contact:

Cory Stewart | Embrace Disruption PR

p: 647.638.1586 | e: cory@embracedisruption.com

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving kids and families through partnerships with more than 130 healthcare facilities. Over the past 30 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home. Starlight partners with more than 1,750 healthcare facilities and pediatric hospitals in Australia, Canada, Israel, New Zealand, the United Kingdom and the United States, serving millions of children every year.

Website: http://starlightcanada.org

Twitter: @StarlightCanada         #StarGala20

Facebook: http://facebook.com/starlightcanada

Instagram: http://instagram.com/starlightcanada

YouTube: http://youtube.com/canadastarlight

About Toys“R”Us, Canada:

Toys“R”Us (Canada) Ltd and Babies“R”Us (Canada) Ltd are part of Toys“R”Us, Inc., the world’s leading dedicated toy and baby products retailer. Toys“R”Us, Canada operates 82 full-sized stores across the country. For store locations and convenient online shopping visit www.toysrus.ca and www.babiesrus.ca.

About Great Blue Heron Charity Casino:

The Great Blue Heron Charity Casino, located in scenic Port Perry Ontario, first opened its doors in 1997 and has steadily developed into one of Ontario’s premier casino destinations. With 550 exciting slots, 60 thrilling table games and award winning dining, the Great Blue Heron Casino is the closest casino to Toronto. The project is operated by a partnership consisting of Casinos Austria International, the Steiner Group and Sonco Gaming Inc. on behalf of the Mississauga’s of Scugog Island First Nation and OLG.

Website: http://www.gbhcasino.com

About The Michaels Companies, Inc.

The Michaels Companies, Inc., is North America’s largest specialty retailer of arts and crafts. As of Jan. 3, 2015, the Company owns and operates 1,168 Michaels stores in 49 states and Canada and 121 Aaron Brothers stores, and produces 11 exclusive private brands including Recollections®, Studio Decor®, Bead Landing®, Creatology®, Ashland®, Celebrate Its®, ArtMinds®, Artist’s Loft®, Craft Smart®, Loops & Threads® and Imagin8®. Visit www.Michaels.com for additional information.

TORONTO, ON (March 10, 2015) – Tackling dirty refrigerators, messy closets, grease caked ovens and filthy windows can be a thing of the past for Torontonians as they begin their spring cleaning routines this year. Helpling.com, a web-based platform for booking home cleaning services is providing the ultimate residential cleaning solution with just a couple of clicks.

With the rising popularity of the sharing-economy, services like Helpling, Air Bnb and Uber are more popular than ever. Canadians are looking for simple, trustworthy options to outsource everyday needs including cleaning, accommodations and daily travel. Helpling.com connects experienced, background-checked and insured cleaners to Toronto consumers with a 100% money-back guarantee for just $25 per hour.

How Helpling Works

Customers are able to book a Helpling partner to clean their home in just three easy steps:

1. Visit Helpling.com – customers are asked to provide the address of the location they would like cleaned, along with contact information to secure their booking.
2. Book an appointment – users choose a date and time that best suits their needs.
3. Pay securely online – all taxes and tip are included in the $25/hour price.

“Spring cleaning is a task that so many of us dread each year,” says Helpling Canada managing director Blake Connoy. “Our mission is to free up time by providing a reliable, turn-key solution to our customers while removing some of the stress that comes from organizing the household for warm weather.”

Since launching in December 2014, Helpling’s cleaners have maintained a 4.74 star (our of 5) rating from their loyal customer base. Through an extensive interview and selection process, the tech startup maintains a rigorous dedication to providing the ultimate in customer service for their users.

In preparation for spring, Helpling.com customers are able to save $15 off their booking by entering the promotional code ‘SPRING’ at checkout during the months of March and April.

For more information, photos or interview requests, please contact:

Cory Stewart | Embrace Disruption PR

o: 416.963.9857 e: cory@embracedisruption.com

About Helpling:

Helpling is the leading global online platform for professional home cleaners. On the website or the mobile app customers can book a vetted and insured service provider within a couple of click. The innovative online service gives people more time to enjoy the nice things in life: family, friends and leisure activities.

​Helpling was founded by Benedikt Franke, Philip Huffman and Rocket Internet in January 2014. The company now has more than 250 employees and offers its service in more than 200 cities in Austria, Brazil, Canada, France, Germany, Italy, Netherlands, Spain and Sweden. This makes Helpling the most widely available online marketplace for household services in the world.

Website: http://www.helpling.com

Twitter: http://www.twitter.com/helplingca

Facebook: http://www.facebook.com/helpling

Instagram: http://www.instagram.com/helplingca

TORONTO, ON (February 2, 2015) - Valentine’s Day can be a dreaded holiday for many. The expectation, planning and execution for the “most romantic” day of the calendar year are enough to make just about anyone buckle under the pressure. This year, the fine folk at Helpling.com want to make things a little bit easier for both men and women, by providing a three-step guide to making your sweetheart swoon on Valentine’s Day. February 14th no longer has to be a dreaded holiday if you just take a few measures to make the day stand out for your special someone.

Step One: Get Shopping

• Buy A Frame: Type and print a list of the ten things you love about your significant other and place it in the frame. This thoughtful and personalized gift is the perfect way to make your sweetie smile.

• Make A Playlist: Because Valentine’s Day lands on a Saturday this year, you have the advantage of making themed playlists to complement each part of the day. Feeling lazy? Head over to Songza or Spotify and get pre-made lists to set the mood.

• Find Their Favourites: Whether you’ve been in a relationship for three months or three years, you usually have a good idea of your partner’s favourite things. Grab a selection of them and put them in a decorative basket or box. The thoughtfulness and time put into sourcing all of their favourite things will undoubtedly be a huge hit.

• Get Breakfast Supplies: As outlined before, Valentine’s Day lands on a Saturday, so what better way to surprise your sweetheart than with breakfast in bed? Grab the essentials like eggs and bacon, and don’t forget some strawberries with icing sugar!

Step Two: Prepare Your Home

• Clean The House: Although not always the most romantic task, a clean house will make the love of your life beam with delight. Take the time to get your space tidy, and if you don’t have the time, you can always outsource. Check out  Helpling.com where you can book an experienced and insured cleaner who will come in to save the day.

• Dress Up Your Space: This task doesn’t have to be hard. Often times you can find some amazing romantic decorations at the most convenient of places, including your local dollar store.

• Draw A Bath: There’s nothing more romantic than drawing a relaxing bath for your significant other. Go the extra mile and pick up some bath products to spruce up the experience, or better yet, make some (as directed by Martha Stewart) with your partner’s favourite scents.

• Spruce Up Your Sheets: Imagine the surprise and delight of your partner as they come out of the bath and into glamourous new sheets? Be sure to check out your local Winners or Marshalls for amazing deals on top thread counts!

Step Three: Make The Day Count

• Communicate In The Morning: Not everyone lives with their significant other, so it’s important to take the time to give your special someone a call in the morning. Wish them a Happy Valentine’s Day. A little effort goes a long way.

• Serve Breakfast: Now that you have all the materials for breakfast, follow through and actually make it. Remember: presentation counts. A single rose in a tiny vase can dress up your whole presentation — find ways to indulge your partner in small details (this is also the perfect time to present your framed list that you put together earlier).

• Have Activities Ready: Beyond breakfast, have some activities planned for your sweetie, whether that means a walk through the city, cooking class or a dinner out — put some effort into having the agenda planned. If you’re planning to dine in, make the planning easier with Toronto-based Chef’s Plate, who will deliver perfectly portioned ingredients and chef-inspired recipes to cook a meal at home (receive $25 off with the promotional code: VDAYCHEF)!

• Enjoy: As stressful as this holiday may seem, it’s meant to serve as a chance for couples to celebrate their affection for each other. Take time to enjoy your partner’s company and show them just how much you love them.

This Valentine’s Day, Helpling.com has partnered with specialty stores Bakes & Goods (2523 Yonge St.), Chef’s Plate, and Gilded & Green (3232 Yonge St.) to offer a special giftcard with all Valentine’s related purchases. To participate and find more information, please visit http://www.helpling.com/valentine.

For more information, photos or interview requests, please contact:

Cory Stewart | Embrace Disruption PR

o: 416.963.9857 e: cory@embracedisruption.com

About Helpling:

Helpling Canada is a fast-growing company based in Toronto. The company’s mission is to make home cleaning services conveniently accessible to customers at a transparent hourly rate. Launched in Toronto in December 2014, Helpling is an online platform for booking cleaners quickly. The service is also available in Germany, where the global headquarters are based, as well as Austria, France, Sweden, Italy, Brazil, Spain and the Netherlands. Helpling is supported by Rocket Internet, the world’s largest internet incubator.

Website:         http://www.helpling.com

Facebook:     http://www.facebook.com/helpling

Twitter:         http://www.twitter.com/helplingca

Instagram:     @helplingca