Embrace Disruption Public Relations » Alfonso Ribeiro http://embracedisruption.com Top Toronto PR Firm | Best Communications, Media & Social Solutions Tue, 21 May 2024 19:12:54 +0000 en-US hourly 1 https://wordpress.org/?v=3.8.41 Film Friday: Will Smith Brings Us Back to Bel Air With The Help of His Friends http://embracedisruption.com/2013/05/31/film-friday-will-smith-brings-us-back-to-bel-air-with-the-help-of-his-friends/ http://embracedisruption.com/2013/05/31/film-friday-will-smith-brings-us-back-to-bel-air-with-the-help-of-his-friends/#comments Fri, 31 May 2013 15:57:08 +0000 http://embracedisruption.com/?p=3244 Last Friday, a video circulated  of Will and Jaden Smith appearing on The Graham Norton Show, bringing back some nostalgic memories for us here at EDPR. Smith, along with the help of son Jaden, Alfonso Ribeiro (Carlton)  and a DJ sang the infamous Fresh Prince of Bel Air theme song and ended with the even more famous Hustle dance.

Last year Smith, while promoting a different movie on The Graham Norton Show, pulled a similar stunt – causing a viral video of Smith singing the Fresh Prince of Bel Air to hit Youtube. However, this time around, Smith pleased the crowd even more by pulling ‘Carlton’ (Alfonso Ribeiro) on stage with him.

This is a great PR move for Smith’s new movie. There are over 100,000 views on YouTube in the first week  it was posted. No doubt, countless more will see it before the movie finishes in theatres. Now this is how to make a viral video!

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