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	<title>Embrace Disruption Public Relations &#187; App Central</title>
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		<title>Meeting Amber Mac &#8211; My Spot On App Central</title>
		<link>http://embracedisruption.com/2012/06/23/meeting-amber-mac-my-spot-on-app-central/</link>
		<comments>http://embracedisruption.com/2012/06/23/meeting-amber-mac-my-spot-on-app-central/#comments</comments>
		<pubDate>Sat, 23 Jun 2012 12:00:53 +0000</pubDate>
		<dc:creator><![CDATA[Embrace Disruption PR]]></dc:creator>
				<category><![CDATA[Embrace Disruption Blog]]></category>
		<category><![CDATA[Amber Mac]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[App Attack]]></category>
		<category><![CDATA[App Central]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Shopcatch]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[TV shows]]></category>

		<guid isPermaLink="false">http://embracedisruption.com/?p=641</guid>
		<description><![CDATA[I recently had the opportunity to go speak about a product I represent called Shopcatch on App Central. For those of you unfamiliar with App Central, it&#8217;s a show that airs world-wide focusing on the latest and greatest in the phone applications and gadgets. During my visit, I got to chat with the ever-so-lovely Amber [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>I recently had the opportunity to go speak about a product I represent called <a href="http://shopcatch.com">Shopcatch </a>on <a href="http://appcentral.sync-blog.com/">App Central</a>. For those of you unfamiliar with App Central, it&#8217;s a show that airs world-wide focusing on the latest and greatest in the phone applications and gadgets. During my visit, I got to chat with the ever-so-lovely Amber MacArthur (<a href="http://www.ambermac.com/">check out her site</a>) and talk about the future of retail &#8211; particularly in the mobile space.</p>
<p>&nbsp;</p>
<p><a href="http://embracedisruption.com/wp-content/uploads/2012/06/amac.jpg"><img class=" wp-image-642 alignright" title="amac" src="http://embracedisruption.com/wp-content/uploads/2012/06/amac.jpg" alt="" width="328" height="339" /></a>The experience was unparalleled and so much fun for me, mainly due to how kind and inviting Amber is. I have to say this was one of my favourite TV spots I&#8217;ve ever shot in my career with Shopcatch &#8211; and I definitely recommend following both <a href="http://twitter.com/appcentraltv">App Central</a> and <a href="http://www.twitter.com/ambermac">Amber</a> on twitter. Amber and the crew are consummate professionals, and churn out absolutely fantastic content.</p>
<p>The set was magical with all sorts of techy gadgets in the atmosphere. Being a closet geek, I was dying while watching as the hosts talked about all the latest and greatest in digital innovation. Amber was looking her best, while BFF <a href="http://twitter.com/caronsue">Caron Court</a> snapped photos with all the guests (see picture on the right). During our time there, everyone couldn&#8217;t help but comment about the Skinnygirl party at The Drake Hotel &#8211; we were living vicariously through twitter stream (yes, we&#8217;re all nerds). I&#8217;ll elaborate on my obsession with Bethenny Frankel another time.</p>
<p>&nbsp;</p>
<p>I also took a blooper vid while I was there &#8211; Amber almost got hit by one of the gadgets they were showcasing!</p>
<p><center><iframe src="http://www.youtube.com/embed/I_UYj7B3B_k" frameborder="0" width="420" height="315"></iframe></center>&nbsp;</p>
<p>To check out my interview (it&#8217;s episode 6.1), <a href="http://appcentral.sync-blog.com/">click here</a>.</p>
<p>Have you ever watched App Central?</p>
<p>&nbsp;</p>
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