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	<title>Embrace Disruption Public Relations &#187; Blogs</title>
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	<link>http://embracedisruption.com</link>
	<description>Top Toronto PR Firm &#124; Best Communications, Media &#38; Social Solutions</description>
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		<title>Secrets Of A Killer Blog Post [INFOGRAPHIC]</title>
		<link>http://embracedisruption.com/2014/07/21/secrets-killer-blog-post-infographic/</link>
		<comments>http://embracedisruption.com/2014/07/21/secrets-killer-blog-post-infographic/#comments</comments>
		<pubDate>Mon, 21 Jul 2014 18:13:32 +0000</pubDate>
		<dc:creator><![CDATA[Embrace Disruption PR]]></dc:creator>
				<category><![CDATA[Embrace Disruption Blog]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[INFOGRAPHIC]]></category>
		<category><![CDATA[INFOGRAPHICS]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://embracedisruption.com/?p=6543</guid>
		<description><![CDATA[Blogging has become a standard component for the communication plan of many brands. Blogs provide an outlet in which companies can project their voice to the public and become thought leaders in their industry. Studies have found that companies who blog generate 67% more leads than ones that don&#8217;t. With blogging seen as an integral part of communications [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>Blogging has become a standard component for the communication plan of many brands. Blogs provide an outlet in which companies can project their voice to the public and become thought leaders in their industry. Studies have found that companies who blog generate <a href="http://blog.bufferapp.com/10-awesome-infographics-to-inform-your-marketing-plan-for-2014">67% more leads</a> than ones that don&#8217;t. With blogging seen as an integral part of communications they have certainly increased in popularity,  which is why it&#8217;s important that you stand out amongst competitors. The visual appeal of your blog is the first thing that&#8217;s assessed by viewers and one of the most important features to ensure blogging success.</p>
<p>Make sure your blog is looking its best! Check out this infographic from <a href="http://www.whoishostingthis.com/">WhoIsHostingThis?</a> for a brief breakdown on blogging aesthetics.</p>
<p><a href="http://embracedisruption.com/wp-content/uploads/2014/07/How-to-Write-a-Successful-Blog-Post-4-2.jpg"><img class="alignnone size-full wp-image-6545" alt="How-to-Write-a-Successful-Blog-Post-4-2" src="http://embracedisruption.com/wp-content/uploads/2014/07/How-to-Write-a-Successful-Blog-Post-4-2.jpg" width="800" height="7921" /></a></p>
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		<title>Find Out The Best Times To Post On Social Media [INFOGRAPHIC]</title>
		<link>http://embracedisruption.com/2014/03/10/find-best-times-post-social-media-infographic/</link>
		<comments>http://embracedisruption.com/2014/03/10/find-best-times-post-social-media-infographic/#comments</comments>
		<pubDate>Mon, 10 Mar 2014 15:18:17 +0000</pubDate>
		<dc:creator><![CDATA[Embrace Disruption PR]]></dc:creator>
				<category><![CDATA[Embrace Disruption Blog]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[INFOGRAPHIC]]></category>
		<category><![CDATA[INFOGRAPHICS]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://embracedisruption.com/?p=5423</guid>
		<description><![CDATA[Ever wonder what the best time of the day is to post on social media? Well, courtesy of Social Media Today, we have the answer!]]></description>
				<content:encoded><![CDATA[<p>Ever wonder what the best time of the day is to post on social media? Well, courtesy of <a href="http://socialmediatoday.com/pamdyer/2240271/when-post-facebook-twitter-google-linkedin-and-pinterest">Social Media Today</a>, we have the answer!</p>
<p><a href="http://embracedisruption.com/wp-content/uploads/2014/03/Infographic.png"><img class="alignnone size-full wp-image-5424 aligncenter" alt="Infographic" src="http://embracedisruption.com/wp-content/uploads/2014/03/Infographic.png" width="640" height="2495" /></a></p>
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		<title>When &amp; How To Deal With Internet Trolls</title>
		<link>http://embracedisruption.com/2013/10/02/deal-internet-trolls/</link>
		<comments>http://embracedisruption.com/2013/10/02/deal-internet-trolls/#comments</comments>
		<pubDate>Wed, 02 Oct 2013 18:40:52 +0000</pubDate>
		<dc:creator><![CDATA[Natasha Radlovic]]></dc:creator>
				<category><![CDATA[Embrace Disruption Blog]]></category>
		<category><![CDATA[Advice]]></category>
		<category><![CDATA[Bloggers]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Internet trolls]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://embracedisruption.com/?p=4552</guid>
		<description><![CDATA[(Source) “In Internet slang, a troll (/ˈtroʊl/, /ˈtrɒl/) is a person who sows discord on the internet by starting arguments or upsetting people, by posting inflammatory, extraneous, or off-topic messages in an online community…either accidentally or with the deliberate intent of provoking readers into an emotional response or of otherwise disrupting normal on-topic discussion.” (Wikipedia) It’s [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><a href="http://embracedisruption.com/wp-content/uploads/2013/10/internet-troll.jpg"><img class="alignnone size-full wp-image-4554" alt="internet troll" src="http://embracedisruption.com/wp-content/uploads/2013/10/internet-troll.jpg" width="898" height="607" /></a></p>
<p style="text-align: center;"><a href="http://bewytchme.com/wp-content/uploads/2013/07/internet-troll.jpg">(Source)</a></p>
<p style="text-align: left;">“In Internet slang, a <b>troll </b>(<a title="Help:IPA for English" href="http://en.wikipedia.org/wiki/Help:IPA_for_English">/</a><a title="Help:IPA for English" href="http://en.wikipedia.org/wiki/Help:IPA_for_English#Key">ˈ</a><a title="Help:IPA for English" href="http://en.wikipedia.org/wiki/Help:IPA_for_English#Key">t</a><a title="Help:IPA for English" href="http://en.wikipedia.org/wiki/Help:IPA_for_English#Key">r</a><a title="Help:IPA for English" href="http://en.wikipedia.org/wiki/Help:IPA_for_English#Key">oʊ</a><a title="Help:IPA for English" href="http://en.wikipedia.org/wiki/Help:IPA_for_English#Key">l</a><a title="Help:IPA for English" href="http://en.wikipedia.org/wiki/Help:IPA_for_English">/</a>, <a title="Help:IPA for English" href="http://en.wikipedia.org/wiki/Help:IPA_for_English">/</a><a title="Help:IPA for English" href="http://en.wikipedia.org/wiki/Help:IPA_for_English#Key">ˈ</a><a title="Help:IPA for English" href="http://en.wikipedia.org/wiki/Help:IPA_for_English#Key">t</a><a title="Help:IPA for English" href="http://en.wikipedia.org/wiki/Help:IPA_for_English#Key">r</a><a title="Help:IPA for English" href="http://en.wikipedia.org/wiki/Help:IPA_for_English#Key">ɒ</a><a title="Help:IPA for English" href="http://en.wikipedia.org/wiki/Help:IPA_for_English#Key">l</a><a title="Help:IPA for English" href="http://en.wikipedia.org/wiki/Help:IPA_for_English">/</a>) is a person who sows discord on the internet by starting arguments or upsetting people, by posting inflammatory, extraneous, or off-topic messages in an online community…either accidentally or with the deliberate intent of provoking readers into an emotional response or of otherwise disrupting normal on-topic discussion.” (<a href="http://en.wikipedia.org/wiki/Troll_(Internet)">Wikipedia</a>)</p>
<p>It’s inevitable: you will encounter an internet troll at least once in your life, especially if you are a frequent blogger, tweeter, vlogger, person of interest etc. There are people out there who lurk in the shadows behind their computer preying on individuals who voice an opinion or present an idea that is different from their own. Nothing you say or do will stop them from making nasty comments.</p>
<p>There are varying levels of internet trolls that you should know about. Some produce harmless, negative comments that might annoy you or anger you, while others threaten harm or even death. How do you differentiate between the trolls, and when should you react?</p>
<p><b>Aggressive troll: </b>If you’ve ever scrolled down to the comments section on YouTube (it’s a guilty pleasure), you will find the worst of the worst when it comes to internet trolls. This type of troll is easier to spot. They use profanity, racial slurs, wish death upon the author of the content, bodily harm, harm to their family or employees, and other violent things. Don’t let this type of troll get to you. Trolls survive off of defensive, over-emotional responses, and they feed on those victims who respond that way. <b>Don’t take it personally. </b>Let’s use an example:</p>
<p><em> Anonymous writes, “This blog post sucks. I hope all your fingers get broken and you never get to write again because you clearly have no brain function to produce decent ideas. I also hope you get in a car accident that permanently disables you because this planet has no use for you,”</em></p>
<p>Ouch. Your heart is racing, you have never read such awful things being wished upon you, and you want to respond emotionally because you don’t deserve such a fate. Stop. Breathe. No matter how nasty the comment is, don’t take it personally. Chances are you have never met this person in your life and you never will. <b>You have three options on how to deal with the comment</b>: erase and forget about it, ignore it, or respond politely.</p>
<p><em>“Thanks for the feedback. What sort of topics would you like me/us to cover in the future?”</em></p>
<p>If the troll responds with more aggression, you can ignore it. If there is no constructive criticism, you will gain nothing from it. Remember that you are not posting content online in order to preserve or defend your sense of self. You’re posting content that represents your ideas, your opinions, your product, your creativity, etc. Not everyone will agree, and that is ok.</p>
<p><b>The troll trying to change the world: </b>You will come across this troll by voicing your satisfaction with a certain product, company, political or religious stance. This troll will come out of nowhere and attempt to make you feel embarrassed about your personal opinion by stating facts that support the opposing view. They may or may not include any curse words or racial slurs. Respond in a passive, emotionless way. Thank them for their input, state your own facts if they’re questioning your brand or product, ask how it could be improved, and move on.</p>
<p><strong>The fake profile troll: </strong>This troll will create an account on a social media site posing as a somebody else or somebody you might know. They will try to get a rise out of you by spreading rumors, sending vicious messages, threats, and posting inappropriate photos where they may tag you. This could be a difficult troll to ignore, but ignoring them is your best weapon of defense. Do not argue with them, and certainly do not threaten legal action as that can only worsen the situation. Block that person from your own account and continue to do so even if they keep making new profiles. Trolls eventually tire and go onto the next victim when the current one isn&#8217;t giving in. The only way you will win is by remaining calm and collected &#8211; or at least appearing so.</p>
<p>Sources:</p>
<p><a href="http://www.prdaily.com/Main/Articles/How_to_deal_with_vile_nasty_comments_online_11553.aspx">http://www.prdaily.com/Main/Articles/How_to_deal_with_vile_nasty_comments_online_11553.aspx<br />
</a><a href="http://en.wikipedia.org/wiki/Troll_(Internet)">http://en.wikipedia.org/wiki/Troll_(Internet)<br />
</a><a href="http://www.webroot.com/us/en/home/resources/tips/pc-security/you-cant-win-an-argument-with-a-troll">http://www.webroot.com/us/en/home/resources/tips/pc-security/you-cant-win-an-argument-with-a-troll<br />
</a><a href="http://www.business2community.com/blogging/how-to-handle-nasty-comments-on-your-business-blog-0570591">http://www.business2community.com/blogging/how-to-handle-nasty-comments-on-your-business-blog-0570591</a></p>
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		<title>#WeeklyDisruptor: Robin Farr, Founder of Farewell Stranger</title>
		<link>http://embracedisruption.com/2013/09/26/weeklydisruptor-robin-farr-founder-of-farewell-stranger/</link>
		<comments>http://embracedisruption.com/2013/09/26/weeklydisruptor-robin-farr-founder-of-farewell-stranger/#comments</comments>
		<pubDate>Thu, 26 Sep 2013 14:53:17 +0000</pubDate>
		<dc:creator><![CDATA[Natasha Radlovic]]></dc:creator>
				<category><![CDATA[Embrace Disruption Blog]]></category>
		<category><![CDATA[Bloggers]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Mommy Blogger]]></category>
		<category><![CDATA[Weekly Disruptor]]></category>

		<guid isPermaLink="false">http://embracedisruption.com/?p=4520</guid>
		<description><![CDATA[Each week at Embrace Disruption we introduce you to an influential person in the digital, blogger, arts, culture, film, or media world! Every Thursday, you can check back at EDPR to find out who we think is particularly amazing at ‘embracing disruption’ within their respective industries. This week, we’d like to introduce you to Robin [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>Each week at Embrace Disruption we introduce you to an influential person in the digital, blogger, arts, culture, film, or media world! Every Thursday, you can check back at EDPR to find out who we think is particularly amazing at ‘embracing disruption’ within their respective industries.</p>
<p><em>This week, we’d like to introduce you to Robin Farr, the woman behind the popular postpartum depression and motherhood blog, <a href="http://www.farewellstranger.com/">Farewell Stranger</a></em></p>
<p><a href="http://embracedisruption.com/wp-content/uploads/2013/09/aboutme-pic.jpeg"><img class="alignnone size-full wp-image-4521" alt="aboutme-pic" src="http://embracedisruption.com/wp-content/uploads/2013/09/aboutme-pic.jpeg" width="640" height="403" /></a></p>
<p>&nbsp;</p>
<p><strong>What’s your official job title, and where did you go to school?</strong></p>
<p>I have a day job, but for the purposes of this interview my title is Blogger. I have a bachelor’s degree in family studies from the University of British Columbia and a master’s in professional communications from Royal Roads University.</p>
<p><strong>Elevator pitch. Describe yourself in a nutshell (or sea shell, or any shell for that matter).</strong></p>
<p>Mine is totally a sea shell. I was born near the mountains but grew up by the ocean. As a kid I spent hours playing on beaches and poking in tide pools and those things became a central part of my identity. And yet when I grew up and got brave enough, I moved back to the mountains because that’s where I thought I should be. So many of the good things in my life are because I was brave enough to take a leap and find my wings on the way down.</p>
<p><strong>Why did you pursue what you’re doing now? What was the inspiration?</strong></p>
<p>I started blogging about postpartum depression on New Year’s Day 2011 (because part of me is neat and tidy like that; no random Tuesdays for me).  I had been struggling for 2 ½ years by that point and I was trying to take back control. I had a story to tell and I thought that if I told it, it might help me get better and might just help someone else along the way. It did both, and also released my long-hidden inner writer. I missed her and didn’t realize how much until she came out to play.</p>
<p><strong>What is the best part of your day-to-day?</strong></p>
<p>In terms of blogging, I have two very different best parts. One is that I love sitting down to write knowing that I can write whatever I want. I can publish it if I want to, or not. I can break all the rules of writing. I can play with images. Each post is how I’m feeling in that moment and no one gets to dictate my content but me.</p>
<p>The other best thing is when I hear from other moms who are struggling and have come to me for help. That’s such a huge indication of faith and trust and it humbles me every time. And to know that something I have written or said helps another mom through an incredibly difficult thing makes all the times I’ve been vulnerable so worth it.</p>
<p><strong>What’s the most challenging?</strong></p>
<p>There are times when I have nothing to say and, given how much I have processed my world through words since I started blogging, it makes it feel very much like something is missing. Just as bad—worse, maybe—are the times I have something I want to say that won’t come out. That usually means it’s not time for it to come out, but I haven’t yet learned to be patient while waiting.</p>
<p><strong>If you took a look in the cliché crystal ball, what do you see for yourself?</strong></p>
<p>It depends on the day. Some days I look ahead and see more of the same, and I pray that I don’t get to the end of my life and wish I had done more with it. One of my best friends and I have what we call the goat-pant analogy. You know those people you see on the bus to work day in and day out, who sit there looking bored and unhappy and whose office-appropriate pants smell a little bit musty when it rains? No one wants to be stuck in goat pants forever. So most of the time I look into that ball and see someone who has taken risks and pursued joy and figured out how to make time for the things in life that matter. (And yes, sometimes that’s ice cream.) Three years ago I was climbing the corporate ladder. Now I’m climbing out the bus window, shedding the goat pants and wondering what else I can do that will leave some virtual “I was here!” graffiti on the walls of my world.</p>
<p><strong>How do you embrace disruption in your work and personal life?</strong></p>
<p>I’ve always enjoyed change, whether that’s a new job or an opportunity to rearrange my living room. Stagnant=boring. I am, and always have been, a fatalist. I believe things happen for a reason and we have to learn something from every experience. It’s taken me longer to accept it, but I also think sometimes we don’t get to know why things happen.</p>
<p>My experience with postpartum depression and the massive disruption that caused to both my work (because of a four-month leave from my job) and personal life has reinforced those beliefs. I never asked for that experience. I never wanted it or saw it coming. But it had a purpose, all right. So I’m just embracing the opportunities that something incredibly hard has brought to me.</p>
<p><strong>What is the most memorable moment in your career?</strong></p>
<p>The <a href="http://www.youtube.com/watch?v=AhDSg6JkSN0)">TEDx talk</a> I did in 2011.I shared my experience with postpartum depression and how for so long I wore a mask to hide it, and how when I finally took that mask off and asked for help I realized how common it is and how much we can help others by sharing our struggles. I was supposed to have six minutes and one of the producers was going to give me time signals, but he didn’t because people were engaged. So, lost as I was in my very emotional story, I just kept going. It ended up being 18 minutes and at the end I got a standing ovation. It was something I’ll never forget.</p>
<p><strong>Do you support any initiatives or charities?</strong></p>
<p>I informally support all kinds of things. If a friend is fundraising for something I try to contribute to that, but my own work focuses mostly on charities and programs that support postpartum mood disorders or cancer (which both my parents had – at the same time!). Those include:</p>
<p>Postpartum Progress: <a href="http://postpartumprogress.org/">http://postpartumprogress.org/</a></p>
<p>Ovarian Cancer Canada: <a href="http://www.ovariancanada.org/">http://www.ovariancanada.org/</a></p>
<p>Movember: <a href="http://ca.movember.com/">http://ca.movember.com/</a></p>
<p><strong>Tell us what you see yourself doing at 65 years old.</strong></p>
<p>Writing, travelling, playing with (or eagerly anticipating) grandchildren, enjoying ice cream (and my husband’s pie), continuing to speak up on behalf of those who can’t do it for themselves.</p>
<p><b>Just for fun: if you had to pick one app in the whole APPVERSE, what would it be?</b></p>
<p>That’s a really mean question. The boring answer: a white noise app. (The one thing I don’t like having disrupted is my sleep.) The slightly more interesting answer: Camera+ because I love playing with iPhonography. (I realize that’s not a whole lot more interesting. But hey, at least I’m not a Candy Crush addict, right?)</p>
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		<title>Reputation Control: How To Un-Google Yourself</title>
		<link>http://embracedisruption.com/2013/09/25/reputation-control-how-to-un-google-yourself/</link>
		<comments>http://embracedisruption.com/2013/09/25/reputation-control-how-to-un-google-yourself/#comments</comments>
		<pubDate>Wed, 25 Sep 2013 13:01:33 +0000</pubDate>
		<dc:creator><![CDATA[Natasha Radlovic]]></dc:creator>
				<category><![CDATA[Embrace Disruption Blog]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Myspace]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://embracedisruption.com/?p=4515</guid>
		<description><![CDATA[Let us treat you to a modern day tale: someone Googles your name and something embarrassing from your past shows up in the search results. Sound familiar? Maybe it’s a comment you made somewhere when you were 15, your old MySpace account (don’t remind us), or something more serious that could truly damage your reputation [&#8230;]]]></description>
				<content:encoded><![CDATA[<p style="text-align: left;"><span style="text-align: left;">Let us treat you to a modern day tale: someone Googles your name and something embarrassing from your past shows up in the search results. Sound familiar? Maybe it’s a comment you made somewhere when you were 15, your old MySpace account (don’t remind us), or something more serious that could truly damage your reputation or put you at risk for identity theft. Not to worry, you can still save face. Here&#8217;s how to stop certain results from coming up when your name is Googled:</span></p>
<p><strong>Google yourself:</strong> Carefully search through every result that comes up in each different tab (Web, Images, Video, etc) and target what you want to remove from the search. Sometimes a nasty comment you posted on a Youtube video will come back to haunt you as the first result on the video search. If your Google account is linked with your Youtube account, all you have to do is remove the comment. Otherwise, retrieve your login information, sign into that old account and remove the comment.</p>
<p><strong>Facebook:</strong> If you don’t want your Facebook page to show up when you’re searched, it’s extremely easy to hide it without deactivating your account. Simply go into your privacy settings, and turn off the feature that asks “Do you want other search engines to link to your timeline?” If you want to be extra sure that it won’t show up, change your username that shows up on the address bar, which is oftentimes set by default as your first and last name.</p>
<p><strong>Old Accounts:</strong> Don’t worry about your old Myspace account: they went ahead and did the work for you. With Myspace’s rebranding, all of the accounts that were under the “Classic” Myspace have been erased. Your angsty teenage blog posts are gone forever (which can definitely be a good thing). If you have any other accounts still showing up, try accessing that account by retrieving your login information. Once you’re in the account, you can delete it. If you can’t remember your login information and have no way of retrieving it, simply contact the webmaster or customer service on the site and talk to someone about getting the account deleted.</p>
<p><strong>Bad publicity:</strong> If someone posts an unflattering picture of you or writes something that would damage your reputation, you can send them a polite e-mail asking to remove the content. Do not make any legal threats, as that could make the situation worse. If the person or site still refuses to remove the content you can contact Google’s <a href="https://www.google.com/webmasters/tools/removals?hl=en">content removal page</a> and submit a request to have a specific search result be removed. Although the content is still there, it won’t show up on Google. The only issue with this, however, is that it could still be visible on other search engines. But if the content is truly awful or gives out your personal information, you’ll go the extra mile to get it removed.</p>
<p><strong>Don’t use your name:</strong> For future reference, keep the blogs or accounts that you want private under an alias. If you comment on videos or blogs, make sure that’s anonymous as well. 5 years down the road you could regret that one angry comment about an article you disagreed with.</p>
<p>Sources:</p>
<p>http://www.wikihow.com/Ungoogle-Yourself</p>
<p>http://www.waysto.com/ways-to-ungoogle-yourself/</p>
<p>http://howto.wired.com/wiki/Un-Google_Yourself</p>
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		<title>8 Tips To Turn Your Blog Into A Full-Time Job</title>
		<link>http://embracedisruption.com/2013/08/27/how-to-turn-your-blog-into-a-full-time-job/</link>
		<comments>http://embracedisruption.com/2013/08/27/how-to-turn-your-blog-into-a-full-time-job/#comments</comments>
		<pubDate>Tue, 27 Aug 2013 17:03:30 +0000</pubDate>
		<dc:creator><![CDATA[Natasha Radlovic]]></dc:creator>
				<category><![CDATA[Embrace Disruption Blog]]></category>
		<category><![CDATA[Advice]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Editorial Calendar]]></category>
		<category><![CDATA[Failure]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://embracedisruption.com/?p=4330</guid>
		<description><![CDATA[(Image Source) Don’t be fooled by articles and advertisements that promise earning thousands of dollars a week by blogging. You might be tempted to dramatically quit your day job and start earning six-figures by blogging full-time from a St. Lucian beach, but the truth of the blogging business could not be further from this ill-conceived [&#8230;]]]></description>
				<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://embracedisruption.com/wp-content/uploads/2013/08/brain.jpg"><img class="aligncenter size-full wp-image-4342" alt="brain" src="http://embracedisruption.com/wp-content/uploads/2013/08/brain.jpg" width="600" height="300" /></a><a href="http://allinfographics.org/wp-content/uploads/2012/06/brain.jpg">(Image Source)</a></p>
<p>Don’t be fooled by articles and advertisements that promise earning thousands of dollars a week by blogging. You might be tempted to dramatically quit your day job and start earning six-figures by blogging full-time from a St. Lucian beach, but the truth of the blogging business could not be further from this ill-conceived notion.  Check out these 8 tips that can help you work towards your dream of earning a solid income from blogging.</p>
<p style="text-align: center;"><b>1. Set yourself up for failure</b></p>
<p><b></b>We put this at the top of the list not to discourage budding bloggers, but to prepare them for the reality of the business of blogging (note the distinction between that and the hobby of blogging). As of 2013, there are more than 239 million blogs combined on WordPress, Blogster, Tumblr, LiveJournal and Weebly (snitchim.com). This number excludes the blogs on Blogger, Posterous and Blogsome. There is a lot of competition out there, and only a handful of the 239 million are earning at least <em>some</em> profit. Simply having your blog online isn’t enough to generate revenue and a sustainable source of income. Treat it as you would a start-up business. You need to put effort into making it grow. It will either take-off or flop, and expecting riches quick is unrealistic.</p>
<p style="text-align: center;"><b>2. Choose your niche wisely</b></p>
<p><b></b>We’ve visited countless cooking blogs, fashion blogs, beauty blogs, and the soccer-mom blogs who manage to squeeze in just enough time between diaper changes to blog about the experience. The truth is that many of those blogs will fail because the market for that topic is over saturated. If a broad topic such as fashion is your true passion, focus on a particular detail and grow from there. For example, instead of blogging about fashion, you can instead dedicate your entire blog to Denim. Once you delve deeper into this one particular subject, you have the potential to become a well-known (and respected) denim blogger.</p>
<p style="text-align: center;"><b>3. Quality vs. quantity</b></p>
<p><b></b>If you go around commenting on every random blog you can find, telling them to visit your own blog, chances are you’re not going to get a good following. Don’t expect to gain hundreds of followers in a short period of time, either. Blogging takes time, but finding your target audience is more time-consuming than the writing process itself. Research blog topics that are similar to your own and take the time to read their posts. If you are genuinely interested in their work, make productive comments and follow them. By doing so, you have a higher chance of attracting a quality target audience who will also be genuinely interested in your posts. Remember to also spend a good amount of time looking in your back-end analytics, this will give you a realtime indication as to what content is meaningful to your readers.</p>
<p style="text-align: center;"><b>4. Use social media (duh!)</b></p>
<p><b></b>Having an online presence is a key factor in having a successful blog. If you already have a solid following on your blog, start a Facebook and Twitter account (if haven’t already done so). If you already have a good following on Twitter and Facebook or other networks and are just starting a blog, use those networks to promote your blog. Be persistent and be patient. Tweet, re-tweet, and repeat. Follow the right people on Twitter, and be an active member of all your social network communities &#8211; it’s a great way for you and your future or existing fans to connect and spread the word.</p>
<p style="text-align: center;"><b>5. The money-maker </b></p>
<p><b></b>Although to some this may seem like selling out, if you’re looking to earn money off your blog, having advertisements is a good way to do so. If your blog has enough traffic, you can offer up space for <a href="https://accounts.google.com/ServiceLogin?service=adsense&amp;rm=hide&amp;nui=15&amp;alwf=true&amp;ltmpl=adsense&amp;passive=true&amp;continue=https://www.google.com/adsense/gaiaauth2&amp;followup=https://www.google.com/adsense/gaiaauth2&amp;hl=en_US">Google Ads</a> or other content providers on your site for a reasonable fee (just make sure it&#8217;s brand safe!). Also, have a look into affiliate links within both your posts, and in the form of ads.  And don&#8217;t forget: search engine optimization (SEO) is a great way to optimize your posts to be more search-engine friendly, and Google offers various tools you can use to help your blog with attracting more visitors (such as <a href="http://www.google.com/trends/explore#cmpt=q">Google Trends</a> and Analytics). It takes a lot of work, like any business. If you&#8217;re in it for the long haul, the work will eventually pay off.</p>
<p style="text-align: center;"><b>6. Reach out to PR agencies </b></p>
<p><b></b>Contact agencies that fit in with your particular blog topic. For example, if you have a travel blog, reach out to agencies that specialize in tourism, hotels, travel, etc. If you write them a <a href="http://heartifb.com/2013/06/05/3-things-to-do-before-contacting-a-pr-agency-to-send-you-free-stuff/">good pitch</a>, you can potentially receive free samples or one-night stays at hotels in exchange for publicity on your blog. Be forewarned, PR agencies worth their salt will want to know some of the analytics behind your blog, so know your unique monthly visits (not page views) along with your demographic!</p>
<p style="text-align: center;"><b>7. Don’t forget the art of writing!</b></p>
<p><b></b>What it all comes down to is that blogging is about writing. You can’t expect to have a successful blog if it has no substance. Good writing takes practice, so don’t get discouraged if your thoughts aren’t being translated the same way via text. Keep writing and you will find your own distinctive writing voice.</p>
<p style="text-align: center;"><b></b><b>8. Make an editorial calendar </b></p>
<p><b></b>Aside from all of the above, your blog needs two main things in order to succeed: regularity and reliability. In order to stay organized and on top of your posts, make an editorial calendar for yourself. Write down ideas in advance and make clear, organized notes for when you plan to publish each post. It’s difficult to come up with a new subject on the spot every day or every other day. It’s much easier to think of a few different ideas and put them in a queue for publishing on your blog.</p>
<p>With all these in mind, happy blogging and good luck! If you do end up getting rich, don’t forget to take us out for a drink or two <img src="http://embracedisruption.com/wp-includes/images/smilies/icon_smile.gif" alt=":)" class="wp-smiley" /> </p>
<p>Sources:</p>
<p><a href="http://www.nydailynews.com/jobs/real-money-blogging-article-1.1396145">http://www.nydailynews.com/jobs/real-money-blogging-article-1.1396145</a></p>
<p><a href="https://www.mint.com/blog/how-to/turn-your-hobby-into-a-money-making-career-0713/">https://www.mint.com/blog/how-to/turn-your-hobby-into-a-money-making-career-0713/</a></p>
<p><a href="http://snitchim.com/how-many-blogs-are-there/">http://snitchim.com/how-many-blogs-are-there/</a></p>
<p><a href="http://heartifb.com/2013/06/05/3-things-to-do-before-contacting-a-pr-agency-to-send-you-free-stuff/"> </a></p>
<p><a href="http://allinfographics.org/wp-content/uploads/2012/06/brain.jpg"> </a></p>
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		<title>Captcha: Annoying, But A Necessary Evil</title>
		<link>http://embracedisruption.com/2013/01/28/captcha-annoying-but-a-necessary-evil/</link>
		<comments>http://embracedisruption.com/2013/01/28/captcha-annoying-but-a-necessary-evil/#comments</comments>
		<pubDate>Mon, 28 Jan 2013 18:59:22 +0000</pubDate>
		<dc:creator><![CDATA[Embrace Disruption PR]]></dc:creator>
				<category><![CDATA[Embrace Disruption Blog]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Captcha]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Ticketmaster]]></category>

		<guid isPermaLink="false">http://embracedisruption.com/?p=2432</guid>
		<description><![CDATA[By now, we’ve all encountered those pesky tests throughout the Internet, intent on ensuring content is only being accessed by humans. Although we may find them annoying, there is actually a very good reason for the whole system.  Let us share some research with you! CAPTCHA was developed by a team at Carnegie Mellon University [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>By now, we’ve all encountered those pesky tests throughout the Internet, intent on ensuring content is only being accessed by humans. Although we may find them annoying, there is actually a very good reason for the whole system.  Let us share some research with you!</p>
<p><a href="http://captcha.tv"><img class="size-full wp-image-2433" alt="Source captcha.tv" src="http://embracedisruption.com/wp-content/uploads/2013/01/Image-from-captcha.png" width="700" height="350" /></a></p>
<p>CAPTCHA was developed by a team at Carnegie Mellon University <a href="http://www.time.com/time/magazine/article/0,9171,1812084,00.html">back in 2000</a> in response to a request from Yahoo! to quell the use of their mail services sending out automated spam messages. The result was a computer program, CAPTCHA or Completely Automated Public Turing test to tell Computers and Humans Apart. The idea was to have a program where images are created that humans can decipher but not computers, therefore diminishing the ability for automated systems to go in and mess with Internet traffic.</p>
<p>CAPTCHA is now found on almost all interactive sites. Before you post a comment on a blog or news site, a CAPTCHA is there to make sure you’re not using spamming software to boost SEO. Rate limiting is a common use of CAPTCHA in order to protect the integrity of sites for their human users. The <a href="http://paper.ijcsns.org/07_book/200703/20070348.pdf">theory</a> is that a CAPTCHA test will not be seen as an inconvenience to human users as they use the features on a site once or twice while a software program designed to spam a system will want access over and over. That theory is debatable, no?</p>
<p>Buying concert tickets? Better have your quick-type fingers ready to pass the CAPTCHA test before time runs out. Ticketmaster would rather have their tickets in the hands of actual fans instead of scooped up by scalpers whose only intention is to re-sell the tickets at ridiculous prices.</p>
<p>As with any system, there are always those rebels looking to <a href="http://tech4b.blogspot.ca/2012/04/beating-captchas.html">circumvent CAPTCHA</a> via software and human means. Some software programmers have developed programs that attempt to crack CAPTCHAs in one of <a href="http://web.archive.org/web/20060613111749/http:/www.ceas.cc/papers-2005/160.pdf">three ways</a>:</p>
<ul>
<li>Pre-processing: the removal of ‘background noise’ from an image</li>
<li>Segmentation: splitting an image into single character segments</li>
<li>Classification: identifying characters in the regions of images</li>
</ul>
<p>Some attackers/spammers have set up whole businesses, <a href="http://www.nytimes.com/2010/04/26/technology/26captcha.html?src=me&amp;ref=technology&amp;_r=0">hiring workers</a> (mostly in developing countries) to solve CAPTCHAs that are then archived and sold off to other attackers intent on getting around CAPTCHAs.</p>
<p>Since its inception over 10 years ago CAPTCHA has continued to become more prevalent and advanced, as have those trying to hack the system. CAPTCHA has been (and will continue to be) the ‘water locks’ system of the Internet, keeping the spam at bay for all of our personal enjoyment.</p>
<blockquote><p>Articles consulted for this piece:</p>
<p><a href="http://www.time.com/time/magazine/article/0,9171,1812084,00.html">http://www.time.com/time/magazine/article/0,9171,1812084,00.html</a></p>
<p><a href="http://tech4b.blogspot.ca/2012/04/beating-captchas.html">http://tech4b.blogspot.ca/2012/04/beating-captchas.html</a></p>
<p><a href="http://paper.ycsns.org/)7_book/200703/20070348.pdf">http://paper.ycsns.org/)7_book/200703/20070348.pdf</a></p>
<p><a href="http://www.cs.cmu.edu/~biglou/recaptcha_science.pdf">http://www.cs.cmu.edu/~biglou/recaptcha_science.pdf</a></p>
<p><a href="http://www.nytimes.com/2010/04/26/technology/26captcha.html?src=me&amp;ref=technology&amp;_r=1&amp;">http://www.nytimes.com/2010/04/26/technology/26captcha.html?src=me&amp;ref=technology&amp;_r=1&amp;</a></p>
<p><a href="http://web.archive.org/web/20071106170737/http:/ap.google.com/article/ALeqM5jnNrQKxFzt7mPu3DZcP7_UWr8UfwD8SKE6Q80">http://web.archive.org/web/20071106170737/http:/ap.google.com/article/ALeqM5jnNrQKxFzt7mPu3DZcP7_UWr8UfwD8SKE6Q80</a></p>
<p><a href="http://web.archive.org/web/20060613111749/http:/www.ceas.cc/papers-2005/160.pdf">http://web.archive.org/web/20060613111749/http:/www.ceas.cc/papers-2005/160.pdf</a></p></blockquote>
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