Embrace Disruption Public Relations » Coffee

#TorontoTuesday: Our Go-To Restaurants For Every Occasion

Embrace Disruption PR — Tue, 16 Sep 2014 15:15:53 +0000

Fall is the season of catch up; catching up on errands, catching up on work and of course, catching up with friends and family. Just because it’s a busy time doesn’t mean you shouldn’t enjoy yourself! We’ve compiled a list of Toronto restaurants for meetings, girls night, mom-time, date night… and of course me-time.

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For An Important Meeting: Soho House

Perfectly located at 192 Adelaide St. W (just west of University Ave.), The Soho House is the ideal host for any meeting – formal or informal. This members-only refurbished 1800′s building provides the ideal location to eat, drink, work, socialize and relax for those in film, media and creative industries. Membership ranges from $750 to $2400 (worldwide membership for 12 locations), granting access along with perks such as events, workshops, movie screenings and much more.

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Date Night: Indie Ale House

Indie Ale House is the perfect compromise for date night: delicious beer selection with fabulous accompanying meal options. They say “the key to a man’s heart is through his stomach”: we think a key to anyone’s heart is with beer and food! So fall in love over a 1/2 rack of baby back ribs and a few pints of the Instigator.

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Girls Night Out: Drake 150

Located in the financial district, Drake 150 has the charm of the original drake with an added sophistication. This is the perfect location for your ladies night with menu options including spinach pappardelle, moules frites and a delicious mezze platter. But we all know the most important component of a successful girls night out is the wine – Chateau de Charmes Sparkling Rosé anyone?

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Dinner With Mom: The Oxley Public House

We love The Oxley for it’s charming classic british fare and decor. Mom will adore this comfy yet fabulous restaurant in the middle of Yorkville, hello brownie points. The food is constantly impressive, with options that include a poached sole with aubergine caviar and artichokes, Canadian Beef Loin with Cipollini Pissaladière & Mole-Date Sauce and of course an elevated fish and chips. If you aren’t drooling yet, we’ll take Mom for you!

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Me, Myself and I: Jimmy’s Coffee

Jimmy’s Coffee is always so yummy – the quality of their whole process (beans, grinder and machines) is demonstrated in each and every cup of joe. The ambiance of Jimmy’s is bright and comfy and always bustling with energy. This is a great spot to get a change of scenery, so grab some work to catch up on or the novel you’ve been meaning to read and enjoy a latte and butter croissant.

Have more hot spots to share? Leave them in the comments below!

#Film Friday: #TimsDark Experiment

Embrace Disruption PR — Fri, 22 Aug 2014 17:19:50 +0000

On August 15th, Canada’s beloved Tim Hortons introduced their new Dark Roast coffee by inviting coffee lovers to “Get into the Dark” with their most recent marketing campaign. Customers were welcomed into a dark restaurant and greeted by a voice guiding them to the front counter, where they were handed a Dark Roast coffee. Soon after, the lights were turned on and all was revealed.

While this campaign is a little unconventional for Tim Hortons, it definitely worked. Any PR or marketing professional knows that associating the campaign with the product is very important, and Tims pulled this off in a spectacular way.

Check out this campaign for yourself and tell us what you think!

The Good, Bad & Ugly: What Your Coffee Is Really Doing To You

Embrace Disruption PR — Mon, 25 Nov 2013 14:51:19 +0000

Coffee. Many of us drink it everyday, but did you know that it has some significant health benefits? Coffee has been known to reduce the risk of contracting Parkinson’s, Alzheimer’s, diabetes, cancer, strokes and many other diseases and ailments. In fact, women who drank at least 5 cups a day were 57% less likely to have estrogen receptor-negative cancers than those who drank less than a cup of joe a day. Men also benefit from ingesting coffee, being less likely to develop the lethal form of prostate cancer by drinking 6+ cups per day.

All this said, there are some negatives to consuming the energy-fuelled beverage; such as changes in sleep pattern, raised blood pressure, weight gain and loss of nutritional absorption. But it doesn’t stop there: many of the coffee bean crops are heavily dosed with pesticides.

With everything in life, it’s important to have balance. With a well rounded approach to consuming Canada’s favourite caffeinated drink, you too could reap some of the health benefits it has to offer.

Check out all these facts and more in the INFOGRAPHIC below courtesy of The Biz Navigator.

Film Monday: CGP Grey, A Unique Spin on Complex Explanations

Embrace Disruption PR — Mon, 25 Mar 2013 15:26:39 +0000

The world is full of complex situations and concepts that sometimes you wish someone would take the time to break them down for you and explain them in a way you’d understand. That’s exactly what CGP Grey has done on YouTube. His unique video style and witty commentary have helped him go viral with subjects such as The Difference between the United Kingdom, Great Britain and England Explained & Death to Pennies

Check out one of his most popular videos, Coffee: The Greatest Addiction Ever, and see why we shouldn’t necessarily feel bad about needing all those glorious cups!