With the rapid evolution of technology and social media, keeping  up with changing marketing and PR trends can be a full- time job. Lucky for us, there are some great conferences in Toronto that will  update us on the latests and greatest in the PR and marketing fields.  So, if you are looking to brush up on some of your skills, here are our top conference picks for 2014:

Social Media Marketing Conference | April 29, 2014

Social media evolves at such a quick pace it makes it very difficult for companies to keep up with changing platforms. The Social Media Marketing Conference, provides insight into the social media world and how companies are diversifying their interaction with audiences.

Digital Media Summit | May 7, 2014

If you are into social media or digital marketing, this is the conference for you. Focusing on the digital side of branding and marketing, the Digital Media Summit introduces ideas that are hugely relevant to today’s changing media environment. Featured speakers include: Umang Shah (Director, Social Strategy, Walmart), Mike Tippet (Hootsuite) and Creighton Burke (VP, Mobile Strategy, Live Nation)

The Art of Marketing | May 28, 2014

With guest speakers including: Malcolm Gladwell, Marc Ecko, Denise Lee Yohn, Matthew Dixon and Scott Stratten; this years conference is sure to be an educational one. Taking place at the Metro Toronto Convention Centre, this one-day event brings together some of the most renowned thought leaders in the marketing business.

Ideacity | June 18-20, 2014

This three-day Conference is ram packed full of thought provoking idea makers. Ideacity brings 50 of the most creative minds together to present to a highly engaged audience. Past speakers include: Jake Andraka (6-year-old cancer researcher), Carl Dietrich (inventor of a flying car) and Joseph Coughlin (Director of MIT’s AgeLab).

2013 will be the year of content

Content marketing remains top priority for both companies and agencies alike, followed closely by conversion rate optimization. In fact, 52% of marketers say the ability to target and personalize content is fundamental to their online strategy.

Boldly, 84% of marketers say their work will be more measurable in 2013 – no doubt due to more emphasis put in the digital areas (and shrinking budgets).

Mobile remains a close focus

However, marketers say they need to understand more on how users research and purchase products. Have a look at the INFOGRAPHIC below for all these stats and more (points if you can correctly identify the number of spelling errors within Adobe’s image).