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	<title>Embrace Disruption Public Relations &#187; E!</title>
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		<title>Twitter Enraged Over &#8216;The Onion&#8217; Oscars Tweet Fail</title>
		<link>http://embracedisruption.com/2013/02/26/twitter-enraged-over-the-onion-tweet-fail/</link>
		<comments>http://embracedisruption.com/2013/02/26/twitter-enraged-over-the-onion-tweet-fail/#comments</comments>
		<pubDate>Tue, 26 Feb 2013 14:00:19 +0000</pubDate>
		<dc:creator><![CDATA[Embrace Disruption PR]]></dc:creator>
				<category><![CDATA[Embrace Disruption Blog]]></category>
		<category><![CDATA[E!]]></category>
		<category><![CDATA[Fail]]></category>
		<category><![CDATA[Kelly Osbourne]]></category>
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		<category><![CDATA[Oscars]]></category>
		<category><![CDATA[The Onion]]></category>
		<category><![CDATA[twitter]]></category>

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		<description><![CDATA[In today’s edition of “These People REALLY Need To Watch What They Tweet,” satire publication The Onion is feeling the heat after the person in charge of their Twitter account sent out the following gem (the blurred word, a 4-letter word starting with ‘C’): It took almost an hour for The Onion to delete the [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>In today’s edition of “These People REALLY Need To Watch What They Tweet,” satire publication <i>The Onion</i> is feeling the heat after the person in charge of their Twitter account sent out the following gem (the blurred word, a 4-letter word starting with ‘C’):</p>
<p><a href="http://www.twitter.com/theonion"><img class="aligncenter size-full wp-image-2613" alt="oscars-onion-tweet-jpg_075046" src="http://embracedisruption.com/wp-content/uploads/2013/02/oscars-onion-tweet-jpg_075046.jpg" width="586" height="331" /></a></p>
<p>It took almost an hour for <i>The Onion </i>to delete the tweet but the backlash from the tweet was almost instantaneous with users voicing their opinions and condemning the tweet from all sides.</p>
<p><a href="http://embracedisruption.com/wp-content/uploads/2013/02/dustin.jpg"><img class="aligncenter size-full wp-image-2615" alt="dustin" src="http://embracedisruption.com/wp-content/uploads/2013/02/dustin.jpg" width="634" height="232" /></a></p>
<p>This morning CEO Steve Hannah took to the publication’s Facebook page posting an apology:</p>
<p style="text-align: center;"> <a href="https://www.facebook.com/TheOnion/posts/10151500974969497"><img class="aligncenter size-full wp-image-2612" alt="Screen shot 2013-02-25 at 5.51.37 PM" src="http://embracedisruption.com/wp-content/uploads/2013/02/Screen-shot-2013-02-25-at-5.51.37-PM.png" width="566" height="553" /></a></p>
<p>&nbsp;</p>
<p>This glaring oversight in self-control shows that some people just don’t learn from the social media mistakes of others. A publication such as <i>The Onion</i>, seeing as it is in the satire business, has placed itself in a slippery position. It must always be conscious of the content it puts out, toeing the line between funny and outright offensive.</p>
<p>What makes the situation worse is that <i>The Onion</i> wasn’t the only outlet to single out Quvenzhane Wallis negatively. <a href="http://www.dailymail.co.uk/news/article-2284169/Fury-The-Onion-brands-year-old-Oscar-nominee-Quvenzhan-Wallis-c--shocking-tweet-says-deserve-better.html" target="_blank">E! Correspondents</a> referred to the Oscar nominee as ‘Little Q’ and ‘Annie’ (in reference to her being cast in the upcoming remake) which started a firestorm of tweets in the vein of:</p>
<p><a href="http://embracedisruption.com/wp-content/uploads/2013/02/JFF.jpg"><img class="aligncenter size-full wp-image-2614" alt="JFF" src="http://embracedisruption.com/wp-content/uploads/2013/02/JFF.jpg" width="634" height="283" /></a></p>
<p>And then there was Oscar host Seth MacFarlane who delivered the following <strong>during</strong> the broadcast:</p>
<p><em><strong>&#8220;To give you an idea of how young she is, it&#8217;ll be 16 years before she&#8217;s too young for Clooney,&#8221;</strong></em></p>
<p>For the youngest Oscar nominee in history, Quvenzhane Wallis has sure had quite a big storm of negativity surrounding her; none of which was invited or called for. Maybe <i>this time</i> the call for professionalism moving forward will be answered. Social media isn’t going anywhere, learn the proper etiquette and remember, once it is on the Internet, it is out there forever.</p>
<p>Article Sources:</p>
<p><a href="http://thecontributor.com/onion-hot-water-calling-9-year-old-oscan-nominee-c-twitter">http://thecontributor.com/onion-hot-water-calling-9-year-old-oscan-nominee-c-twitter</a><br />
<a href="https://www.facebook.com/TheOnion/posts/10151500974969497">https://www.facebook.com/TheOnion/posts/10151500974969497</a><br />
<a href="http://www.usmagazine.com/celebrity-news/news/quvenzhane-wallis-called-the-c-word-by-the-onion-on-oscar-night-website-under-fire-2013252">http://www.usmagazine.com/celebrity-news/news/quvenzhane-wallis-called-the-c-word-by-the-onion-on-oscar-night-website-under-fire-2013252</a><br />
<a href="http://www.dailymail.co.uk/news/article-2284169/Fury-The-Onion-brands-year-old-Oscar-nominee-Quvenzhan-Wallis-c--shocking-tweet-says-deserve-better.html">http://www.dailymail.co.uk/news/article-2284169/Fury-The-Onion-brands-year-old-Oscar-nominee-Quvenzhan-Wallis-c&#8211;shocking-tweet-says-deserve-better.html</a></p>
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