When considering a pitch subject line … write the pitch first. Let the idea take shape then work on a subject line. #prtips

— PRTraction (@PRTraction) June 1, 2017

Preparation for media interviews separates the pros from the amateurs. #PRTips #PR https://t.co/rJwvDJwjhx

— Marianne Schwab (@VIP_MediaCoach) June 1, 2017

#PRTip: Be consistent

If you want to build a trust in your brand, communicate with your target audiences on a regular basis

— KD Communications (@KD_Comms) June 14, 2017

The media is calling for an interview about a controversial issue. Consider a written statement rather than an interview. #PRTip

— Leonard & Finco (@thePRexperts) June 12, 2017

By knowing exactly who your customers are, you stand a better chance of connecting with them. #PRtip

— Alexis Chateau PR (@AlexisChateauPR) June 11, 2017

Stuck on what to write about your #startup or #SME company? Here’s our #PRTip pic.twitter.com/5Udjw7BbCp

— JournoLinkBiz (@JournoLinkBiz) June 11, 2017

Especially today, when people are served up more content than ever. #PRtips #tuesdaytips pic.twitter.com/JjlegGBFqF

— Lindsay Paulson (@RDOLindsay) June 13, 2017

Aside from the fact that Quora has its own blogging platform, it’s also a great way to find out what customers are talking about. #PRtips

— Alexis Chateau PR (@AlexisChateauPR) June 4, 2017

Media Interview MUST: Master your ahs, ums, & other verbal fossils or they will undermine your credibility as an expert on camera. #PRTips

— Marianne Schwab (@VIP_MediaCoach) June 1, 2017

Why outsource social media? Time, Knowledge and Reliability #PRtips

— Briscoe French PR (@BriscoeFrench) May 29, 2017

#PRTip 3 – Make sure you can say your message in ‘sound bites’ i.e 10” – 15” secs. That’s maybe all the time you’ll get.

— Shiloh PR (@shilohpr) January 17, 2017

#PRtip: pitching is an art, not a science. Make sure your pitch is customized to make it appealing to your individual contact’s interest.

— See.Spark.Go (@seesparkgo) January 17, 2017

Proofing a co-workers’ piece? Don’t just check it on your monitor. Print a copy & read for content, spelling & grammar. #PRTip

— Leonard & Finco (@thePRexperts) January 17, 2017

Keep an eye on the weather. Look for ways to pitch your company in connection with a local or regional story in the news. #PRTip

— Leonard & Finco (@thePRexperts) January 16, 2017

#PRTip: Have a social strategy

Plan your messaging, platforms to use and your activity in detail before you post anything #socialmedia

— KD Communications (@KD_Comms) January 13, 2017

Nothing Sells Itself. #PRTip pic.twitter.com/kZFTImambA

— @ModionCommunication (@ModionComms) January 12, 2017

Never forsake the power of third-party credibility. #PRtip #ThursdayThought #TheInnerViewAdvisors pic.twitter.com/xZ8WT9fVIv

— TheInnerViewAdvisors (@InViewAdvisors) January 12, 2017

Looking to become a better public speaker? Practice in front of family, friends or co-workers and get their feedback. #PRTip

— Leonard & Finco (@thePRexperts) January 11, 2017

#PRTip Mix up your publicity/marketing strategies. Update your press photo, create a video blog or promo or reach out to a new media outlet.

— Susanne Pinedo (@PinedoPR) January 11, 2017

#PRtip: When was the last time you reviewed your website content? Make sure it’s up to scratch & reflects your firm’s current position

— LexRex Comms (@LexRexComms) January 10, 2017

Today we surveyed the team to put together a definitive list of our top five podcasts (that you can download now for FREE on iTunes) to make your day even more enjoyable! Take a look at our choices below (all images courtesy of the iTunes store):

5. Allegedly with Theo Von & Matthew Cole Weiss

A favourite among EDPR staff, this podcast invites a new celebrity to the studio each Tuesday, while hosts Theo and Matt take turns competing for the guest’s attention (and affection). After rounds of Hollywood story telling, an interview session and an often heated debate, the end result is a hilarious hour of conversation, and the odd celebrity juicy scoop!

Guests include: Scary Spice Mel B, Amber Rose, Jerry O’Connell, Kato Kaelin, Ross Mathews and many, many more!

4. Here’s The Thing with Alec Baldwin

The most polished of the bunch, this podcast boasts amazing production and the soothing voice of Alec Baldwin as he interviews some of the world’s finest “artists, policy makers and performers”. Mr. Baldwin takes us behind the scenes into a conversation that often feels like you’re sitting in the same room, listening to old friends discuss some of pop culture’s most intriguing topics.

Guests include: Sarah Jessica Parker, Jimmy Fallon, Kris Kardashian, Carol Burnett, Julianne Moore and yes, Kris Kardashian.

3. Throwing Shade

Likely one of the funniest on this list, Throwing Shade is a podcast co-hosted by comedians Erin Gibson and Bryan Safi, focusing on “issues important to ladies and gays”. The two hosts banter about many of the week’s hottest topics, often going off into tangents that are likely to make you spit out that afternoon cup of joe. This podcast is so popular, Gibson and Safi have been green lit to premiere a companion television show on TV Land in 2017!

2. Savage Lovecast

21 seasons in, this weekly Tuesday podcast never disappoints! Hosted by sex advice columnist Dan Savage, listeners are treated to a myriad of different issues plaguing callers from across the globe. If you’re listening to this one at work, it’s best to keep those earbuds in, but you’ll definitely be entertained — and even learn a thing or two!

1. Straight Talk with Ross Mathews

Number one was an easy choice for all of us here at EDPR. Once you become a listener of Ross Mathews’ weekly podcast, it becomes impossible to not fall in love with Ross and his zany “wack pack” of co-hosts including assistant Brenda, manager Maaaaaark, friends Nikki B, Peppa, and of course Steve. A mix-bag of celebrity interviews, entertaining challenges, caller advice and hot topics, this show is one you’ll look forward to every week.

Guests include: Lauren Conrad, Rosie O’Donnell, RuPaul, Brittany Snow, Michelle Visage and so many more!

Definitely take a moment to check out some of our recommendations, and be sure to leave a comment if you think we’ve left a podcast out! Also, if you’re looking for some PR-based podcast recommendations, check out our post here.

Thanks for stopping by EDPR today!

1. Issue a press release

Take some time to identify new or exciting developments within your business or organization. Whether its a new product/service, or an accomplishment, announce yourself to media and let them know about what you’re offering/celebrating!

2. Collab with other local businesses

Believe it or not, working with like-minded businesses that align well with your mission/service/product can produce very fruitful results. Think Doritos and Taco Bell (a large scale example, but still)– a tasty collab that resulted in a fabulous pairing, bringing both brands to higher heights. Once you find your mate, hold an event together, or find a way to promote each other’s offerings. It’s always more fun to rise to the top with a friend by your side.

3. Actually USE Social Media

Yes, we all know social media is important, but what is more important is how you use it. Need to find more customers, or expose your product to more people? Get crafty and instigate conversation — and don’t forget the power of a good DM once and awhile.

4. Hold a Lunch and Learn

That’s right! Invite local businesses and media to come in to your space (this would be a great time to use Twitter *wink wink*). Provide them with a hearty lunch (cocktails optional) and explain to them exactly what it is you or your products do. Nothing replaces good ol’ fashion networking.

5. Enlist a PR Pro

We could go on for hours with other savvy ways to enhance your PR efforts. There are hundreds of amazing tactics PR professionals employ to get you the attention you deserve. If you’re looking for some assistance with your PR goals, shoot us an email and we’ll help you make them happen!

Happy 2016, we’re wishing you massive success in the New Year!

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

HalloweenCostumes.com shows us that 2013′s Halloween brought in some impressive sales. It’s safe to say that in 2014, the frightening amount of spending will continue.

Check out EDPR’s 2014 costume ideas here!

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

Crisis planning is an essential part of your business’ PR plan #prtips

— Vikki Carley (@VikkiCarley) June 10, 2014

Pay attention to the specific needs of individual journalists! #PRtips http://t.co/xBlmiYIkkT

— ADinfinitum (@ADinfinitumny) June 9, 2014

“Use creative language, while maintaining consistency with the person or company you are pitching to.” [ http://t.co/o97v8TjMM9 ] #prtips

— Allyn Lewis (@allyn_lewis) June 9, 2014

Public Relations is not a position it is a service. If you have a problem being in the background, this is not the industry for you! #prtips

— Block Media Co (@BlockMediaCo) June 9, 2014

Take up networking opportunities, and participate in seminars and conferences that relate to your field. #PR101 #prtips #pr #sbc

— SB Communications (@SBComms_ZA) June 9, 2014

Learn how to write. It sounds simple but #media are very straight to the point. #PRtips #publicrelations #mediarelations

— Paint By Numbers PR (@PaintByNumberPR) June 8, 2014

It’s all about turning people on: http://t.co/gPOKW21qOz #PRtips

— Melissa Cassera (@casseracomm) June 7, 2014

Be strategic & save time – Target local, national OR social media depending on where the message will resonate best #Demand14 #prtips

— Sarah Camille (@SarahCamille22) June 6, 2014

Always keep reading #PRtip pic.twitter.com/ck7tymOxNR

— smitten creative (@smittencreative) June 9, 2014

‘A picture paints a thousand words’ use good photography and video to help tell the story #PRTip

— BuyingSolutionsGroup (@Buyinggroup1) June 6, 2014

#PRTip: Your brand is your organization’s reputation. Make sure it is consistent, visible and accurate. #IndraPR #brandawareness

— MJ Pedone (@MJPedone) June 5, 2014

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

“The key skill in any organization today is no longer marketing, but conversing.” – @jeffjarvis #PR #PR101 #PRtips #socialmedia

— Stephanie Greenall (@SDGreenall) June 3, 2014

Be the Tortoise, not the Hare. Take time to fully research journalists as tailored pitches get more media attention and coverage. #PRTips

— Aneela Rose PR (@AneelaRosePR) June 4, 2014

Always say thanks to a journalist for a story, mention, item etc. #PRTips

— Pure PR (@PurePROKC) June 4, 2014

Effectiveness > Efficiency Your efforts to complete an objective won’t mean much without measuring the results. #PRtips

— Anna E. Barrett (@anna_eliza_beth) June 4, 2014

Figure out exactly who you are writing your content for. Keep your audience in mind. #contentmarketing #contenttips http://t.co/ExYVF7uvHZ

— Springboard PR (@PRtips) June 3, 2014

 #PRTip: Always have strategy detailing a comprehensive #crisismanagement plan. http://t.co/gXxUhZ61My

— Montieth & Company (@MontiethPR) June 4, 2014

Everyone you pitch has name; if you have it, use it. If you don’t, find it. #PRtip

— shayna19 (@shayna19) June 2, 2014

27-9-3 rule: When it comes to the #media, you get 27 words, nine seconds and three key points. Keep it short, informative and sweet! #PRTip

— AirPR (@AirPR) May 30, 2014

#PRTip – Before you close for the week, write down your marketing plans for next week. Giving each day a specific task. It works!

— DianaEnnen (@DianaEnnen) May 30, 2014

#PRTip Sell the story behind the client NOT just the product, service or person…. http://t.co/YMOoWIFw9C

— GlitzPR & Marketing (@GlitzPR) May 30, 2014

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

This week, we’d like to introduce you to our very own EDPR team member, Vivian Kwong! Vivian has been expertly assisting EDPR with a number of duties including contributing to our daily blog, mastering our Twitter presence and working on account management. Sadly, we’re sending Vivian off to McMaster for another year of school – but look forward to having her back for special events throughout the course of next year!

What’s your official job title, and where did you go to school?

I am a Junior Publicist intern at Embrace Disruption PR! I am currently still in school, about to go into my 4^th year of undergrad at McMaster University. I am studying a double-degree in Multimedia and Psychology, Neuroscience & Behaviour.

Elevator pitch. Describe yourself in a nutshell (or sea shell, or any shell for that matter)

Lover of life, foodie, shopaholic, thrill seeker, perfectionist. I’m okay being labeled as any of those things! I am a true believer in living for the moment and experiencing all I can at least once. Life passes by too fast to do anything but.

Why did you pursue what you’re doing now? What was the inspiration?

I have come a long way in choosing a career path. I always had an interest in fashion, social media and public relations. It didn’t occur to me until recently that I can make a career out of it!

My inspiration comes from the things and the people I surround myself with. When I look at successful individuals, I like picturing myself in their shoes. When I’m in the city, I am always looking up at the big company names. Everything around me pushes me to work harder toward the life I want for myself. I think it is important to always have something to strive for.

What is the best part of your day-to-day?

My favourite part of my day-to-day is being faced with new challenges. I love going to work knowing I will be tasked with something different and will be learning something completely new. Another favourite is reaching out and connecting with all kinds of people through social media!

What’s the most challenging?

The most challenging is keeping on top of everything. A lot of the times, I will have multiple things to do at once, but this is also why I love doing what I do!

If you took a look in the cliché crystal ball, what do you see for yourself?

I see myself juggling a family and a successful career doing what I love. That and travelling lots, obviously.

How do you embrace disruption in your work and personal life?

I love change and I see constant disruption as a must. It’s a necessity, especially when it comes to work because it keeps things moving forward. I can get bored very easily so I’m always on the lookout for something new and inspiring!

What is the most memorable moment in your career?

I am still pretty new to this, but the most memorable moments come from seeing the immediate effects of my work. Whether someone liked a blog post I wrote or responded to my tweet, it’s these small thrills that get me excited about what I do

Do you support any initiatives or charities?

I am a big supporter of animal rights. Being responsible for another animal’s life is a privilege that is often disregarded and it’s not fair that animals have to suffer for our inhumanity. I would love to work with organizations like Mercy for Animals Canada and Animal Justice Canada in the future!

http://www.mercyforanimals.ca/

http://www.meetup.com/animaljustice/

Tell us what you see yourself doing at 65 years old.

I see myself well-travelled, surrounded by loved ones, and hopefully, able to look back on my life without regret. I will probably be laughing about something silly with my significant other at a local coffee shop, and just enjoying the small, invaluable moments.

Just for fun: if you had to pick one app in the whole APPVERSE, what would it be?

INSTAGRAM. I can spend an abnormally long time choosing between two filters that look the same and get wildly excited when someone likes my photo. I am completely aware of this little obsession of mine.