Embrace Disruption Public Relations » Email Marketing http://embracedisruption.com Top Toronto PR Firm | Best Communications, Media & Social Solutions Tue, 21 May 2024 19:12:54 +0000 en-US hourly 1 https://wordpress.org/?v=3.8.41 The Best and Worst Times To Send Emails http://embracedisruption.com/2012/12/11/the-best-and-worst-times-to-send-emails/ http://embracedisruption.com/2012/12/11/the-best-and-worst-times-to-send-emails/#comments Tue, 11 Dec 2012 14:00:29 +0000 http://embracedisruption.com/?p=2158 Email marketing continues to be one of the most successful ways to target and engage large audiences. The challenge remains, when is the best time to send an email? Well, fret no more – we’re found an INFOGRAPHIC to fill you in on all the must-know deets. However, before we share that INFOGRAPHIC with you, we thought you might want to know some quick stats on the open rates of emails broken down by industry:

A quick rundown on some key points from the INFOGRAPHIC:

  • 23.63% of all email opens occur within the 1st hour of delivery
  • Within an hour, your email has a 9.52% chance of being opened
  • Emails sent in the afternoon have more chance of being noticed, opened and clicked
  • Top click hours are between 8-9am, and 3-8pm
  • Be mindful of time zone, and when your email will reach it’s recipient

]]> http://embracedisruption.com/2012/12/11/the-best-and-worst-times-to-send-emails/feed/ 0 Email Marketing Is Alive And Well http://embracedisruption.com/2012/10/09/email-marketing-is-alive-and-well/ http://embracedisruption.com/2012/10/09/email-marketing-is-alive-and-well/#comments Tue, 09 Oct 2012 18:37:20 +0000 http://embracedisruption.com/?p=1745 Through all the innovation we see in social media, mobile and web, it’s easy to forget one of the most basic forms of digital marketing: EMAIL.

Yes, it’s the oldest tactic in the book, but it still works. Think about it: we are alerted by social streams regularly, view banner ads on both desktop and mobile – but we also receive and check email all day (and night) long.

Recently a colleague sent over this INFOGRAPHIC that explains just how effective email marketing still is. Check it out below:

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