In the PR industry, it’s essential to be organized and on the ball. Our clients expect us to be up-to-date and relevant in a variety of industries; so there are a few apps that we have come to rely on here at the office that help us to bring our ‘A’ game every time.

1. HootSuite has many functions. It allows you to monitor multiple Twitter feeds for your different clients and you can schedule tweets ahead of time. You can also monitor mentions and you can select certain news feeds to follow (like a competitor) to stay up-to-date with the conversations surrounding your industry.

2. Zite is a useful tool for compiling top news stories in one app. You can choose the industries you would like to hear about, like social media, politics, current events, PR news, etc., so you can stay up-to-date with what’s going on in the world.

3. Google Drive allows you to store all your documents in one place. On the go a lot? This app is definitely a life saver when you need access to a document but are away on business. It’s also incredibly easy to file share with this handy app.

4. Flipboard is useful for putting all of your interests into one place. Similar to Zite, Flipboard chooses the top news stories based on your selected interests. It also displays your Twitter news feed and you can make your own magazines by saving stories and sharing them with selected friends. It’s great for sharing event ideas!

5. Trello a fancy to-do list and notepad for recording ideas. This app is useful for tracking what you need to do during the day, items that need to be picked up and projects completed. A great app for staying organized while on the go!

6. Facebook Pages is useful if you manage multiple pages on Facebook. Here, you can monitor conversation about your client/business and respond to fans. You can upload and edit photos, send private messages and create posts all from your phone!

I recently have become obsessed with an app called Flipboard.

Essentially, Flipboard allows you to be the master curator of your own digital magazine. You can easily select your interests, connect to your favourite social networks, and this app will create a magazine-like experience with engaging and interesting content sorted just for you! The best part is, your tweets/facebook are incorporated to provide you with a seamless, image-based customized experience – which I love.

Having a history as a community manager, I always found myself looking for content to share with my audience. I can tell you that Flipboard will make this a cinch for anyone looking to engage both their work and personal communities with relevant news.

This app is completely free, so download before they “wise-up” and start charging!

Also: if you’re constantly buying apps or music through the iTunes store, check out this deal on a gift card (valid this week only).

Have an app you’re obsessed with? Share it in the comments – I’m always on the look out for new and exciting tools!