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	<title>Embrace Disruption Public Relations &#187; Fumble Friday</title>
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		<title>Fumble Friday: City Of Vaughan Tweets Snow Day Profanity</title>
		<link>http://embracedisruption.com/2013/02/08/fumble-friday-city-of-vaughan-tweets-snow-day-profanity/</link>
		<comments>http://embracedisruption.com/2013/02/08/fumble-friday-city-of-vaughan-tweets-snow-day-profanity/#comments</comments>
		<pubDate>Fri, 08 Feb 2013 14:32:00 +0000</pubDate>
		<dc:creator><![CDATA[Embrace Disruption PR]]></dc:creator>
				<category><![CDATA[Embrace Disruption Blog]]></category>
		<category><![CDATA[City Of Vaughan]]></category>
		<category><![CDATA[Fumble Friday]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://embracedisruption.com/?p=2484</guid>
		<description><![CDATA[Once again, we&#8217;re all able to witness the fumbles of twitter management (as-they-happen)! Unfortunately for The City Of Vaughan, today they&#8217;ve become yet another cautionary tale. This morning, we were directed to a tweet from the City of Vaughan by one of our favourite &#8216;tweeple&#8217;, Elissa Freeman. It looks as though the person managing The [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>Once again, we&#8217;re all able to witness the fumbles of twitter management (as-they-happen)! Unfortunately for The City Of Vaughan, today they&#8217;ve become yet another cautionary tale. This morning, we were directed to a tweet from the City of Vaughan by one of our favourite &#8216;tweeple&#8217;, <a href="http://twitter.com/elissapr">Elissa Freeman</a>.</p>
<p>It looks as though the person managing The City Of Vaughan&#8217;s twitter account wasn&#8217;t so happy about a certain individual&#8217;s parking skills (Image via <a href="https://twitter.com/_melissaashley">@_melissaashley)</a>.</p>
<p><img class="aligncenter size-full wp-image-2485" alt="IMG_2312" src="http://embracedisruption.com/wp-content/uploads/2013/02/IMG_2312.png" width="640" height="960" /></p>
<p>Sadly, it doesn&#8217;t end there &#8211; it looks like the community manager showed signs of going rogue earlier last night:</p>
<p style="text-align: center;"><img class="wp-image-2486 alignnone" alt="IMG_0117" src="http://embracedisruption.com/wp-content/uploads/2013/02/IMG_0117.png" width="639" height="851" /></p>
<p style="text-align: left;">The reaction on twitter seemed a bit mixed:</p>
<blockquote class="twitter-tweet" width="550"><p>The <a href="https://twitter.com/City_of_Vaughan">@City_of_Vaughan</a> Twitter just tells it like it is. Don&#39;t like it? Move to Markham where they have a safe twitter feed.</p>
<p>&mdash; Jon Sinden (@JonSinden) <a href="https://twitter.com/JonSinden/statuses/299877701391622144">February 8, 2013</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" width="550"><p>So the <a href="https://twitter.com/City_of_Vaughan">@City_of_Vaughan</a> response is to delete all tweets and followers/followees <a href="https://twitter.com/search?q=%23sigh&amp;src=hash">#sigh</a>&#8230; <a href="https://twitter.com/search?q=%23smfail&amp;src=hash">#smfail</a></p>
<p>&mdash; Stéphanie Montreuil (@Steph_Montreuil) <a href="https://twitter.com/Steph_Montreuil/statuses/299883819769671680">February 8, 2013</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" width="550"><p>City Of Vaughan, <a href="https://twitter.com/City_of_Vaughan">@city_of_vaughan</a> is now trending in Canada <a href="http://t.co/lVOMreiu">http://t.co/lVOMreiu</a></p>
<p>&mdash; Trendsmap Canada (@TrendsmapCanada) <a href="https://twitter.com/TrendsmapCanada/statuses/299885451559460866">February 8, 2013</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>The worst part of it all is that the city decided to delete their <a style="text-align: left;" href="http://twitter.com/city_of_vaughan">twitter account</a> full stop. We hope that they decide to come back to social, address the situation &#8211; and admit to mistake. After all, this isn&#8217;t the first time something like this has happened.</p>
<p style="text-align: left;">Reality is, goof-ups and fumbles are inevitable in this space &#8211; and we all know that. Here&#8217;s hoping the person responsible for this doesn&#8217;t get terminated, because they&#8217;ve most certainly learned their lesson. City Of Vaughan, if you&#8217;re listening: get back on twitter and acknowledge your mistake, you&#8217;ll be surprised how forgiving we all are. Silence is never a good thing, come back to the conversation!</p>
<h2 style="text-align: left;">UPDATE</h2>
<p>The City of Vaughan has re-activated their twitter to say the following:</p>
<blockquote class="twitter-tweet" width="550"><p>The City of Vaughan apologizes for the inappropriate tweet that came earlier today from its corporate Twitter account.</p>
<p>&mdash; City of Vaughan (@City_of_Vaughan) <a href="https://twitter.com/City_of_Vaughan/statuses/299895345121480704">February 8, 2013</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" width="550"><p>The City will temporarily suspended the account &amp; look into the cause of this tweet, including the possibility of the account being hacked.</p>
<p>&mdash; City of Vaughan (@City_of_Vaughan) <a href="https://twitter.com/City_of_Vaughan/statuses/299895661460062208">February 8, 2013</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" width="550"><p>The City has determined the inappropriate tweet from our account earlier today was from an unauthorized user.</p>
<p>&mdash; City of Vaughan (@City_of_Vaughan) <a href="https://twitter.com/City_of_Vaughan/statuses/299973320093364224">February 8, 2013</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" width="550"><p>We are implementing procedures to prevent such an event from occurring again in the future.</p>
<p>&mdash; City of Vaughan (@City_of_Vaughan) <a href="https://twitter.com/City_of_Vaughan/statuses/299973387445497857">February 8, 2013</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>We have to say, this response is good &#8211; but should&#8217;ve happened soon after the incident, instead of 6 hours later. Reality is, all the news coverage that has generated today could have reflected a more professional conduct if the city was on their game. Ah well, lesson learned &#8211; the Internet will move on to something new tomorrow!</p>
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