A little background: Twitter is used to share information and converse with others in the online world. I always hear the popular ‘I’ll never use twitter, I don’t feel the need to share what I’m having for breakfast’ one-liner. Reality is: not many use twitter to share their meal details. They do however share recipes, relevant articles, news, and general information. The beauty of twitter is being able to follow whomever you wish – and get a constant stream of curated content. Nowadays, news can break on twitter before you even hear it on the radio or watch it on TV.

The 3 Main Functions:
There’s 3 main ways twitter is used.

1. Replies (@) – This is when you see the @ sign in front of a username, followed by a message. My username is @coryjstewart, so whenever you put that in front of a tweet, you’re tweeting directly to me. Remember: none of this is private, so the world can see what you say.

Lisa replied you’re welcome to me after I thanked her for sharing a post that day.

2. Retweets (RT)- When a user re-posts someone else’s tweet. Often I’ll use the retweet to share an article or conversation with my commentary on it. Identify where the retweet starts with the ‘RT’ at the beginning of the message.

My favourite tech-news site, @mashable posted a link to an article, and I retweeted (RT) them with my commentary.

3. Hastags (#)- Hashtags are typically used to sort information into categories. Any time a # is placed in front of a word, it becomes a hashtag. Typically conferences, events, etc will all use the same hashtag so that all communication can be found easily if one were to search up a hashtag within twitter’s search engine. If you click on a hashtag within twitter, you’ll be able to see all information about that specific topic that is being shared on twitter.

This tweet will be sorted into the #Toronto conversations, as well as the #NYC conversations.

There’s obviously plenty more to know about twitter – but this a starting point to understanding some of the basics. I’ll try to cover a little ground each week – so y’all are up to speed! In the meantime, what’s your username on twitter? Share in the comments so I can follow you!

As a young marketer in this space, I feel as though I spend a lot of my time just catching up on the latest buzz words, techy miracles, and filler articles on mashable.com. There’s nothing wrong with this, but I have to say: working in a strictly online world can be a huge mistake. Throughout time, we’ve evolved from the pigeon carrier, to telegrams, to sending letters by post, to email, and finally to tweets. But one detrimental piece is missing: good old fashion mouth to mouth. I can’t tell you how many people I’ve met that preface their conversation with “Hi I’m [insert name here], and you can follow me at [insert twitter handle here]“. Immediately, that tells me a few key facts: a) I know your name, b) before we even begin to forge a relationship, you feel it necessary that I follow your minute by minute broadcasts to the world. Don’t get me wrong: twitter is a powerful tool, and don’t get me started on networking. But when did we reach the point that it was no longer acceptable to acknowledge each other, and really learn what the person before us was all about. Granted, I love following people- and I’m all for adding to the daily content I see when logging in for the day – but it’s the person behind the text that I find much more interesting.

Disruption is defined as:

dis·rupt  (ds-rpt)