Embrace Disruption Public Relations » Hotels

Film Friday: The Trivago Guy

Embrace Disruption PR — Fri, 01 Aug 2014 14:44:34 +0000

It’s no secret that creating a successful PR campaign hinges on audiences developing an emotional rapport with your product or idea, making them feel invested in your cause. Hotel research engine Trivago, has done just that with their new commercial featuring Tim Williams, better known as the Trivago Guy.

The unkempt middle-aged man, complete with 2-day stubble and ill fitting clothes, is not the traditional spokesperson for an international, multi-million dollar company. While public perception of the new frontman has been concerning, we have to think that this bold move will definitely pay off. Equipped with his own fake Twitter account (that has over 700 followers), the Trivago guy has drawn enough attention that The Globe and Mail, AskMen and countless other bloggers are commenting on his questionable appearance.

So, what makes this work? Do audiences find him relatable? Could it be that his “ruggedness” is oddly attractive? Whatever it is, we think the disheveled, belt-less Tim Williams, was a brilliant move.

Check him out for yourself and tell us what you think in the comments below!

5 Hotels You To Need To Stay At In NYC

Embrace Disruption PR — Tue, 29 Apr 2014 19:41:25 +0000

New York, New York! Everyone from Jay-Z to Frank Sinatra have vocalized their love for the “city that never sleeps.” What isn’t there to love about NYC? At your fingertips you have Broadway, endless restaurants and shopping, the Yankees, The MET, Central Park and the Rockefeller Centre, just to name a few. With the arrival of spring, we couldn’t think of a better time to start planning a little getaway to the Big Apple. In this expansive city, we know the difficultly you can face when trying to pick the best accommodation. So, we decided to compile a list of 5 great hotel stays in NYC.

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1. Gansevoort – Meatpacking District- 18 Ninth Avenue

With panoramic views of Manhattan and the Hudson River, the Gansevoort is the epitome of luxury. Located in the chic Meatpacking District, this hotel has everything for your ultimate stay. Equipped with a rooftop pool, newly furnished rooms, Provocateur Nightclub and the relaxing Exhale spa, we think you will have a difficult time finding any faults during your stay.

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2. Yotel- 570 Tenth Avenue

Experience a first-class, Times Square hotel at an affordable price. Yotel’s signature purple lights can be seen throughout every inch of the futuristic hotel including their lounge, rooftop terrace (NYC’s largest outdoor hotel space) and the lobby (also known as “mission control”). Be sure to check out their $40 all you can eat and drink, weekend brunch on the outdoor terrace!

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3. The MAve -27th & Madison Avenue

This boutique hotel has a minimalistic feel with sleek bamboo hardwood floors, modern art, brightly painted bathrooms and pristine white duvets. Located on the legendary Madison Ave in the Flatiron District, this hotel is steps from the best shopping and dining NYC has to offer.

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4. The Peninsula – 700 5th Avenue at 55th St

The Peninsula New York is a hotel of grandeur and sophistication. Enjoy impeccable cuisine from the Peninsula New York’s signature restaurant, Clement; sip tea at the Gotham Lounge or watch the sun set from the rooftop bar and terrace, Salon de Ning. If you are looking to relax, enjoy some time unwinding pool side or, at the award-winning Peninsula Spa.

(Source)5. NU Hotel – 85 Smith St, Brooklyn

Enjoy the loft inspired accommodations of NU Hotel, located in the heart of Brooklyn. This hotel has an authentic artistic vibe with bright colours and urban touches. Each room is outfitted with unique pieces including hammocks, bunk beds and wall murals from NU Perspective artists. This eco-friendly hotel is complete with their own bar and lounge – Misdemeanor, where guests can enjoy Happy Hour before heading to their show at the Barclay Centre. NU Hotel helps you enjoy Brooklyn to the fullest.

We hope you enjoy your stay in New York City and if you have any other hotel recommendations please share in the comments below!

INFOGRAPHIC: What Guests (and PR peeps) Want In Hotels

Embrace Disruption PR — Tue, 30 Apr 2013 18:38:59 +0000

As PR pros, we’re often travelling around the country, staying at hotels near our client events or media engagements. Recently Hotels.com compiled their data to reveal some pretty interesting insights as to what people want most out of their hotel stays. The results weren’t all that surprising, and here’s why:

Wi-Fi trumps all. Really now, could you imagine staying in a hotel that didn’t have internet access? That’s a nightmare waiting to happen.
Guests want a high end coffee machine in the room. This makes some sense: if you fork out the money for a gorgeous room, the last thing you want to do is leave it to find a good cup of joe.
Complimentary bottled water was a simple amenity that most guests would like to see.
Wine tasting and happy hour is a fan favourite (you don’t say!)
Interestingly enough, a lot of people snatch a magazine or book from their hotel room. We just want to ask those people: do you really need ANOTHER copy of the bible?

Check out all these stats and more in the INFOGRAPHIC below: