The button creation in action

As you may know, Embrace Disruption helped celebrate the launch of the new social movement called ‘The Pin Button Project’ in Toronto last weekend.

The Pin Button Project came from a stroke of genius by its creator, William Craddock some many months ago. While assisting at a gallery opening for the CLGA, William met someone who had identified a particular displayed archive button to have great personal meaning. After a lengthy and tearful conversation with the individual, it struck William that the thousands of buttons in the archives’ inventory could tell untold stories from many generations before.

Then came the AHA! moment, and William vowed to create a website where anyone could come and view buttons from the past to share their stories and comments. The launch on Friday, June 29, 2012 brought out crowds of people (from as far as Brazil!) to check out the buttons in person, view the new website, and even create their own buttons! This fall, The Pin Button Project will strike again with a larger exhibit highlighting the comments and stories that were shared over the summer – stay tuned for details.

Check out The Pin Button Project – you can comment, share or even sponsor a button!

For more photos, head to The Pin Button Project’s Facebook page.