Some jobs of note include:

• The Zoomba Instructor
• The Beachbody Coach (really??)
• The Cloud Services Coach
• The Big Data Architect

Check out the INFOGRAPHIC below for the full list.

• Gaining feedback on service, events and menu items.
• Promoting and showing off menu items.
• Sharing specials.
• Recruiting.
• Monitoring reputation.

To find out how PR agencies (like us) can help with your restaurant’s social media strategy and execution, please send us an email, we’d love to hear from you!

Check out the full list below, along with a handy guide on which social networks to use for each tactic

Earlier in the year, we wrote a blog post outlining how to better your restaurant’s publicity: you can find that piece by clicking here.

Now more than ever: Facebook, Twitter, Pinterest and Google+ (among others) are the dominant place for consumers and advocates alike to engage with your brand. It’s so important that these destinations fully reflect your company in a seamless way, and maintain the consistency of your current web and offline materials.

Lucky for us, tentsocial has put together a blueprint that outlines almost all of the specs you’ll need when designing creative for your social-sphere. Have a look below, and be sure to bookmark this post – you never know when you’ll need this helpful infographic again!

(Image via)

Public relations newbies, do not let your summers waste away! The end of August will slowly but surely creep up on you and you don’t want to have nothing to show for it when it does. Use this extra time to prepare and put yourself ahead of others. Being a newbie myself, these are the few things that really helped me get started.

Do Your Research

You don’t have to plan everything out, but researching about the PR field is a good start. Get to know the different sectors and get a heads up on what to expect. Pay attention to the day-to-day responsibilities, potential outlook and opportunities, earnings, and the educational path you need to take to get there.

PR Radar

It’s always important to stay on top of the news and what is going on in the PR field. Put the companies you want to work for on your radar and take note of their latest moves and projects. This will be useful for when you want to apply for a position in their company. You can read their press releases, join their LinkedIn company profile, or subscribe to their Twitter feed.

Perfect Your Cover Letter and Resume

Your cover letter and resume are written first impressions. Use your cover letter to pull potential employers in by providing a brief summary of your experience and what assets you can bring to the table. Stay away from using cliché words and phrases. Keep your letter light and interesting to read. Your resume should complement your letter. This is where you provide a more detailed description of previous education, work experience and responsibilities.

Remember to proofread everything before sending your applications out. Ask others to read it over; they might notice small errors that you may have overlooked.

Do an Internship

PR is all about the internships. Although your academic background is an important factor, previous related work experience is invaluable. Use the internship to start building professional relationships and to learn as much as you can. Soak up everything that happens around you and never be afraid to ask questions or share ideas. The more you put into the position, the more you will get out of it.

An internship is also the perfect opportunity to make personal decisions about what you do and do not want to do in the future. As an intern, you will get to do a little bit of everything so take note on the areas that best suits your skills and interests.

Use your connections and reach out to professionals

Use your connections. A big part of PR is the people you know so it is never too early to start building your network. If there is a PR professional that you have the smallest mutual connection with, don’t be afraid of reach out to them and see if they’re up for setting up an informational meeting or interview. The best way is to reach them through email or twitter.

Since social media has grown to have a large presence in public relations, venture out onto their company’s Facebook or Twitter pages. Leaving smart comments and retweets will show your interest in their company. The point is, get noticed!

With that said, do not pester the person you are trying to reach out to. If they don’t get back to you, it is probably because they are too busy at the moment or they are not interested. Don’t spam them with emails or Facebook likes. When they want to or have the time to respond, they will.

Go On Interviews

Even if you already have in internship secured, go to the interview. Use it to gain the extra experience or see it as practice for future interviews. It also gives you a chance to talk to someone who is currently in the field, so any information or advice you get from them will be useful. Ask questions and keep their feedback in mind.

If you have the time and ability, it never hurts to juggle two internships at once either. And you never know, you might land an internship for fall from one of these interviews!

Start building up your portfolio

A portfolio can help you alongside the cover letter and resume in a job application or interview. Start collecting pieces of your work that best reflect your strengths. If you’re better in writing, put together the short stories that you have written in your free time or the press release assignments from school. If your strengths lie in the visual side, build a portfolio of your animations and artworks. This gives employers a chance to see what you are capable of and what to expect from you as a potential intern.

Expand your LinkedIn profile

Before calling you in for an interview, employers will probably look for your LinkedIn profile. If you don’t have one already, make one. LinkedIn is a useful online tool that can be used to showcase your work experience and develop a processional online presence. It makes for faster networking and also easier for employers to contact you.

Click here for tips on how to brand yourself on LinkedIn!

Don’t Throw Away Business Cards
If a PR professional gives you their business card, keep it. You might need a favour or someone’s contact info one day.

Written by EDPR intern, Vivian Kwong

If you are new to LinkedIn, you probably know how overwhelming it can be. It’s one of those places where you are scared to make a mistake because really, there are potential employers and head hunters on there you need to impress. Or, if you’ve had LinkedIn for some time now, perhaps you need to beef up your profile with your newly acquired skills.

LinkedIn is a tool that needs to be updated regularly, so you remain relevant. Here are some tips to help you in creating the best LinkedIn profile that fits your style, industry and accurately reflects all that you can do!

1. Job Title (Headline): Whether you are a student, assistant, intern, consultant or CEO, you should accurately state what your present position is, or what you are capable of. It is acceptable to put your job title, example: Public Relations Assistant at (insert organization here). Or you can try a catchy title that will set you apart from others, such as “Social Media Engager”, but make sure you are in fact everything your headline suggests.

2. Summary: This will determine whether a potential employer will continue to scroll down to your resume or not. This summary must show your personality, your achievements, your education background and job experience all in a couple of sentences! What you say in your summary should all be backed up by the rest of your profile.

3. Past Job Experience: Don’t be afraid to showcase your achievements in the workplace. Remember that this profile is showing potential employers what you can do, so don’t be shy! There should be your title, organization and a description of what that job entailed. Keep it brief and to the point. There is a add on for projects completed. This is a perfect chance to showcase your talent.

4. Education: This is an important aspect, because you need the credentials to back up your experience. Some organizations are looking for that formal training, where others are more concerned with your experience. There is a section where you can add your courses, this is a great idea because it shows potential employers what exactly you did to earn your degree, diploma or certificate.

5. Skills: Choosing a select amount of skills that you are FULLY functional with is a good call. This shows your strengths and the value you would bring to an organization. However, this can also be a damaging thing if you select way too many skills, leaving the potential employer feeling unsure if you are aware of exactly what your skills are -no one is perfect!

6. Profile Photo: Undeniably one of the most important aspects of your profile is the photo. This allows the potential employer to see who you are and a glimpse at your personality. Stay away from photos that show too much skin, have other people in the photo, or show alcohol.

7. Recommendations: Don’t be shy in asking a previous employer or coworker to endorse you on your LinkedIn profile. This adds credibility to you, so potential employers know that others agree with what your profile says about you!

8. Engage: By regularly using LinkedIn to discuss articles of interest in your line of work, joining industry groups or charity organizations makes you an industry influencer. And who wouldn’t want to be that?

Since its inception, LinkedIn has been a destination for professionals to connect and share achievements, while proudly displaying a working copy of their online resumes.  LinkedIn announced Wednesday May 1^st that users can now include visual representations of their work, allowing for companies and potential co-workers to see achievements even before making contact!

This addition means that photographers will now be able to upload samples of their work; video editors can upload films or commercials they have worked on and fashion designers can put their sketches on display. Not only will users be able to upload these images, video and/or presentations from their own computers, but they will also be able to link to content from other sites while providing detailed descriptions and explanations as to why the visuals were included.

With the inclusion of the new Personal Portfolio section of LinkedIn, people will also be able to ‘like,’ comment and ‘share’ all uploaded materials. This will definitely come in handy when trying to scout talent: just locate a candidate’s LinkedIn resume and share the examples of their past work with the team. Members of the same professional communities can also offer their peers feedback and suggestions on their work.

Sources

http://www.wired.com/gadgetlab/2013/05/linkedin-professional-portfolio/

http://www.pcmag.com/article2/0,2817,2418429,00.asp

http://mashable.com/2013/05/01/linkedin-visual-profile/

Some interesting insights:

• 40% socialize more online than they do face-to-face.
• There are more devices connected to the internet than there are people on Earth.
• People spend an average of 6.75 hours month on Facebook.
• Facebook is accessed by 7,000 different devices every day.
• 11 accounts are added every second to Twitter.
• Since 2012, 12 BILLION minutes have been spent using Pinterest on the web.
• Every second 1 new user joins LinkedIn.
• 30% of videos account for 99% of all YouTube views.
• 74% of brand marketers saw an increase in website traffic after investing just 6 hours per week on social.

All this and more in the INFOGRAPHIC below: