Embrace Disruption Public Relations » Logo

What Your Logo Says About Your Business

Embrace Disruption PR — Mon, 26 Aug 2013 16:23:19 +0000

Back in July 2012, we posted an INFOGRAPHIC outlining what your brand colours really say about your business.

We recently uncovered an updated INFOGRAPHIC from 123Print with some new insights that are sure to spark your interest!

Did you know:

33% of all companies use blue in their logo.
95% only use one or two colours in their logo.
41% of logos use only text.
Blue symbolizes trust and dependability.
Red evokes action and energy.
Brown is seen as dependable and simple.

Check out the meaning of other colours, and a handy font guide below!

INFOGRAPHIC: How Brand Logos Evolve

Embrace Disruption PR — Tue, 16 Apr 2013 17:30:13 +0000

A bit of visual fun for your Tuesday, we’ve found an INFOGRAPHIC that outlines how some of the top North American brand’s logos have evolved over the years.

But before we show you that, we thought we’d give you a look at how our very own EDPR logo transformed during the creative stages. Check out the various versions below:

And now, the INFOGRAPHIC you’ve been waiting for (Source):