1. 3.9 million women with children write blogs in the US. By 2014, that number will jump to 4.4 million.  (eMarketer)

2. 55% of active (daily) social media moms said they made their purchase because of a recommendation from a personal review blog. (NPD Group, Inc. via Technorati)

3. 18.3 million internet users who are moms read blogs at least once a month. (eMarketer)

4. One in four of moms have purchased a children’s product because of a recommendation from a social networking site or blog. Half of all moms use social media while watching TV. (NPD Group, Inc. via SFGate)

5. 90% of moms are online vs. just 76% of women in general. (eMarketer)

None of these stats are extremely surprising, but it does bring to attention that Moms make up a large part of the Internet. Because of their huge presence, along with the amount they’re sharing, commenting, and recommending – it’s important that brands take note. The truth is, when a Mom recommends something to another Mom – the credibility is significantly higher than a broadcasted message from a brand. Imagine what social media and blogging has done to make this ‘word of mouth’ recommendation system insanely scalable! Food for thought – and as it turns out, Mom IS always right.