Reviews have become an important part of our culture – whether we like it or not. It’s almost funny how a complete stranger has the ability to change our perception of a business before we even experience it. Check out the INFOGRAPHIC below, it details some of the surprising (and not so surprising) facts about online reviews.

Have you ever written a review about a local (or large scale) business? What kind of factors do you look for when reading and trusting an online review? Share in the comments.