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	<title>Embrace Disruption Public Relations &#187; Opinion</title>
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		<title>Why a 23 Year Old Should (Or Should Not) Manage Your Social Media</title>
		<link>http://embracedisruption.com/2012/08/14/why-or-why-not-a-23-year-old-should-manage-your-social-media/</link>
		<comments>http://embracedisruption.com/2012/08/14/why-or-why-not-a-23-year-old-should-manage-your-social-media/#comments</comments>
		<pubDate>Tue, 14 Aug 2012 21:13:33 +0000</pubDate>
		<dc:creator><![CDATA[Embrace Disruption PR]]></dc:creator>
				<category><![CDATA[Embrace Disruption Blog]]></category>
		<category><![CDATA[Digital Immigrants]]></category>
		<category><![CDATA[Digital Natives]]></category>
		<category><![CDATA[Idiots]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://embracedisruption.com/?p=1226</guid>
		<description><![CDATA[Today 2 VERY interesting articles reared their subject lines in my inbox.  First came Inc.com&#8217;s article written by Hollis Thomases which upon reading, blew smoke out my ears. It&#8217;s entitled &#8220;11 Reasons a 23-Year-Old Shouldn&#8217;t Run Your Social Media&#8221;. I&#8217;m not a 23 year old anymore, but this really P*&#38;SS%^ me off.  In my opinion, this kind [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>Today 2 VERY interesting articles reared their subject lines in my inbox.  First came <a href="http://www.inc.com/hollis-thomases/social-media-dont-put-intern-in-charge.html">Inc.com&#8217;s article</a> written by <a href="http://www.inc.com/author/hollis-thomases">Hollis Thomases</a> which upon reading, blew smoke out my ears. It&#8217;s entitled &#8220;11 Reasons a 23-Year-Old Shouldn&#8217;t Run Your Social Media&#8221;. I&#8217;m not a 23 year old anymore, but this really P*&amp;SS%^ me off.  In my opinion, this kind of generalization from an individual of an older generation sets the <a title="Digital Natives vs. Digital Immigrants" href="http://embracedisruption.com/2012/07/06/digital-natives-vs-digital-immigrants/">Digital Native vs. Digital Immigrant</a> argument  farther back than it should ever need to go.</p>
<p>Check out Hollis&#8217; reasons for not embracing the digital natives:</p>
<p><strong>1.  They&#8217;re not mature enough</strong></p>
<p><strong>2.  They may be focused on their own social-media activity</strong></p>
<p><strong>3. They may not have the same etiquette&#8211;or experience</strong></p>
<p><strong>4.  You can&#8217;t control their friends</strong></p>
<p><strong>5.  No class can replace on-the-job training</strong></p>
<p><strong>6.  They may not understand <em>your</em> business</strong></p>
<p><strong>7.  Communication skills are critical</strong></p>
<p><strong>8. </strong> <strong>Humor is tricky business</strong></p>
<p><strong>9.  Social-media savvy is not the same as technical savvy</strong></p>
<p><strong>10. Social-media management can become crisis management</strong></p>
<p><strong>11. You need to keep the keys</strong></p>
<p>I&#8217;m obviously biased. But I think it&#8217;s safe to say that most (if not all) of these reasons can be avoided by following proper hiring procedures. Quite frankly, someone at any age can instigate a lot of these risks. As I said before, I&#8217;m not 23. However, my 23 year old self would want to send a pretty expressive letter to little Miss Hollis, reminding her that this kind of ageist behaviour is disgusting.</p>
<p>Side note: Anyone remember how old Mark Zuckerberg was when he INVENTED the world&#8217;s most popular social network?</p>
<p>Hmmm.</p>
<p>It&#8217;s irritating to think that some of the older generation business leaders who may not quite grasp social media yet will read Hollis&#8217; article &#8211; and make hiring decisions based on her <em>(in my opinion) </em>&#8216;faux&#8217; content .</p>
<p>Soon after (to my delight), article #2 appeared: &#8220;<a href="http://www.prdaily.com/Main/Articles/12407.aspx">Why millennials should handle your social media</a>&#8221; by Lauren Rotherin. Lauren is a 23 year old community manager (imagine!) and she had a few counter points for little Miss Hollis DeVille:</p>
<p><strong>1. Millennials are creative.</strong></p>
<p><strong>2. Social media isn’t new to us.</strong></p>
<p><strong>3. We are trustworthy, despite what Thomases might think.</strong></p>
<p><strong>4. Our age doesn’t necessarily reflect our maturity.</strong></p>
<p><strong>5. Our individualism is good for your business.</strong></p>
<p>The reality is: we can&#8217;t make assumptions about a generation, and close doors before we&#8217;ve opened them. Take a look at the world today, many of the movers and shakers in the tech and startup world are <em>in their 20s!</em> I feel like I&#8217;ve made my opinion known, and even writing this post has further infuriated me with each sentence I&#8217;ve typed. So to close I politely say: <strong>Hollis, you&#8217;re an idiot.</strong></p>
<p><strong></strong>UPDATE &#8211; CHECK THIS INFOGRAPHIC OUT, HOLLIS:</p>
<p><a href="http://embracedisruption.com/wp-content/uploads/2012/08/Hollis.jpg"><img class="aligncenter size-full wp-image-1232" title="Hollis" src="http://embracedisruption.com/wp-content/uploads/2012/08/Hollis.jpg" alt="" width="650" height="3708" /></a></p>
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