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	<title>Embrace Disruption Public Relations &#187; PC</title>
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	<link>http://embracedisruption.com</link>
	<description>Top Toronto PR Firm &#124; Best Communications, Media &#38; Social Solutions</description>
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		<title>Film Friday: Apple and PC Throw-down with Justin Long</title>
		<link>http://embracedisruption.com/2013/02/15/film-friday-apple-and-pc-throw-down-with-justin-long/</link>
		<comments>http://embracedisruption.com/2013/02/15/film-friday-apple-and-pc-throw-down-with-justin-long/#comments</comments>
		<pubDate>Fri, 15 Feb 2013 19:05:37 +0000</pubDate>
		<dc:creator><![CDATA[Embrace Disruption PR]]></dc:creator>
				<category><![CDATA[Embrace Disruption Blog]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Giselle]]></category>
		<category><![CDATA[Justin Long]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[PC]]></category>
		<category><![CDATA[Windows]]></category>

		<guid isPermaLink="false">http://embracedisruption.com/?p=2520</guid>
		<description><![CDATA[You were living under a rock if you missed some of these incredible commercial spots from Apple a few years back. Candid, witty and stylishly filmed &#8211; they&#8217;re absolute CLASSICS!  Revisit an assortment in today&#8217;s Film Friday below and be sure to check out the last one with supermodel Giselle (we&#8217;d actually never seen it!).]]></description>
				<content:encoded><![CDATA[<p>You were living under a rock if you missed some of these incredible commercial spots from Apple a few years back. Candid, witty and stylishly filmed &#8211; they&#8217;re absolute CLASSICS!  Revisit an assortment in today&#8217;s Film Friday below and be sure to check out the last one with supermodel Giselle (we&#8217;d actually never seen it!).</p>
<p><iframe src="http://www.youtube.com/embed/v38E2KWimDk" height="394" width="700" allowfullscreen="" frameborder="0"></iframe><br />
<iframe src="http://www.youtube.com/embed/48jlm6QSU4k" height="525" width="700" allowfullscreen="" frameborder="0"></iframe><br />
<iframe src="http://www.youtube.com/embed/jz1arPaSSqo" height="525" width="700" allowfullscreen="" frameborder="0"></iframe><br />
<iframe src="http://www.youtube.com/embed/MwZkZfOVUHM" height="525" width="700" allowfullscreen="" frameborder="0"></iframe><br />
<iframe src="http://www.youtube.com/embed/KNnX6XRQBec" height="525" width="700" allowfullscreen="" frameborder="0"></iframe></p>
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		<title>The Pros and Cons Of Mac</title>
		<link>http://embracedisruption.com/2012/09/06/the-pros-and-cons-of-mac/</link>
		<comments>http://embracedisruption.com/2012/09/06/the-pros-and-cons-of-mac/#comments</comments>
		<pubDate>Thu, 06 Sep 2012 18:25:29 +0000</pubDate>
		<dc:creator><![CDATA[Embrace Disruption PR]]></dc:creator>
				<category><![CDATA[Embrace Disruption Blog]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Cons]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[PC]]></category>
		<category><![CDATA[Pros]]></category>
		<category><![CDATA[Windows]]></category>

		<guid isPermaLink="false">http://embracedisruption.com/?p=1358</guid>
		<description><![CDATA[&#160; I’m no longer a Mac virgin. I got my first MacBook Pro a couple months back, and have been aggressively using it daily. When I was making my decision to purchase my new computer, I did a lot of online research to try and find out exactly what the benefits were to buying Apple [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>&nbsp;</p>
<p>I’m no longer a Mac virgin. I got my first MacBook Pro a couple months back, and have been aggressively using it daily. When I was making my decision to purchase my new computer, I did a lot of online research to try and find out exactly what the benefits were to buying Apple merchandise. Having grown up using a PC, and having conducted most of my work on one, I entered into this market with a pretty keen eye for what was important to me.</p>
<p><a href="http://embracedisruption.com/wp-content/uploads/2012/09/mac-vs-pc.png"><img class="aligncenter size-full wp-image-1359" title="mac-vs-pc" src="http://embracedisruption.com/wp-content/uploads/2012/09/mac-vs-pc.png" alt="" width="394" height="153" /></a></p>
<h3><strong>The Non-Negotiables</strong></h3>
<p>There were a few things I needed to make sure of before buying, and here’s some of what made the list:</p>
<p>-       Full Compatibility with MS Office</p>
<p>-       Easy transfer of old hard drive data</p>
<p>-       Calendar synchronization</p>
<p>-       Easily adaptable operating software</p>
<p>&nbsp;</p>
<p>Not a long list, but a list nonetheless. Here’s a list of some the pros and cons I’ve noticed within my first few months:</p>
<p>&nbsp;</p>
<h3><strong>Pros</strong></h3>
<ul>
<li>Twitter is integrated into EVERYTHING on the new Mountain Lion OS. It’s so easy to share content (which is huge for me).</li>
<li>MS Office is not only the same, but slightly prettier.</li>
<li>Files are so easy to find with the SPOTLIGHT tool.</li>
<li>The new ‘MESSAGES’ feature allows incoming SMS messages to be delivered to both my phone and desktop.</li>
<li>Multiple desktops: I can now have several different programs open on the go, and simply swipe my finger to toggle between them.</li>
<li>Intuitive mouse pad: Much like using an iPhone or iPad – it’s easier to navigate through your computer than on a traditional PC model.</li>
<li>It’s really darn pretty.</li>
</ul>
<p>&nbsp;</p>
<h3><strong>Cons</strong></h3>
<ul>
<li>Icon hovering preview: I became accustomed to hovering over my taskbar’s open programs on windows, and seeing what was in them. There’s an app called Hyperdock that does this upon installing on Macs, but I can’t bring myself to spend the $19.99.</li>
<li>Adapting: I still do the control+alt+delete a lot, but I know I’ll unlearn eventually. There’s a laundry list of Windows shortcuts that I have to re-learn for Mac – but I’m willing.</li>
<li>Minor difficulty with Mac Mail: Setting up new accounts can get a bit challenging, but nothing too horrible.</li>
<li>MacKeeper Ads: I stream a lot of video – and as many I’m sure are aware, pop ups are inevitable. The issue I have with the Mac Keeper ads is the annoying sales pitch voice that starts talking upon loading.</li>
<li>Only 2 USB ports: You can buy an expansion plug in, but I was a bit bummed.</li>
</ul>
<p>I’m sure there’s more to share as my usage continues, but as a starting point – these were some real standouts. I definitely recommend making the switch, because the benefits surely outweigh the downsides.</p>
<p>What are your thoughts? Do you prefer Mac or PC? Why?</p>
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		<title>Computer Shopping: Does The Apple Fall Far From The PC?</title>
		<link>http://embracedisruption.com/2012/07/12/computer-shopping-apple-pc/</link>
		<comments>http://embracedisruption.com/2012/07/12/computer-shopping-apple-pc/#comments</comments>
		<pubDate>Thu, 12 Jul 2012 17:12:45 +0000</pubDate>
		<dc:creator><![CDATA[Embrace Disruption PR]]></dc:creator>
				<category><![CDATA[Embrace Disruption Blog]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[disruption]]></category>
		<category><![CDATA[INFOGRAPHIC]]></category>
		<category><![CDATA[PC]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://embracedisruption.com/?p=922</guid>
		<description><![CDATA[I&#8217;ve been a PC user my entire life. From the time when the very basic IBM was brought into my home at 7 years old, I&#8217;ve always been faithful to my first love. However, the time has come to upgrade and update (this happens every 2-3 years) &#8211; and I&#8217;ve decided I&#8217;m divorcing Windows. There&#8217;s [&#8230;]]]></description>
				<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://embracedisruption.com/wp-content/uploads/2012/07/IMG_4244.jpg"><img class="size-large wp-image-925 aligncenter" title="me on my pc" src="http://embracedisruption.com/wp-content/uploads/2012/07/IMG_4244-1024x682.jpg" alt="" width="700" height="466" /></a></p>
<p style="text-align: left;">I&#8217;ve been a PC user my entire life. From the time when the very basic IBM was brought into my home at 7 years old, I&#8217;ve always been faithful to my first love. However, the time has come to upgrade and update (this happens every 2-3 years) &#8211; and I&#8217;ve decided I&#8217;m divorcing Windows.</p>
<div id="attachment_926" style="width: 276px" class="wp-caption alignright"><a href="http://embracedisruption.com/wp-content/uploads/2012/07/macbook.png"><img class=" wp-image-926" title="macbook" src="http://embracedisruption.com/wp-content/uploads/2012/07/macbook-300x183.png" alt="" width="266" height="162" /></a><p class="wp-caption-text">Meet my mistress.</p><script language="JavaScript">
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<p>There&#8217;s no way of telling if I&#8217;ve fallen victim to Apple&#8217;s incredible marketing tactics &#8211; or if I&#8217;m simply rationalizing my purchases with irrational desire. The fact is: I want a pretty <a title="macbook pro" href="http://www.apple.com/ca/macbook-pro/">macbook pro</a>, and I know that it&#8217;s going to make my life beautiful.</p>
<p>In my long periods of comparison, and endless forums &#8211; I landed on this little infographic that was compiled from survey data. Have a look and tell me: are you a Mac OR a PC user? Have you ever made the switch?</p>
<p><a href="http://embracedisruption.com/wp-content/uploads/2012/07/Mac-vs-PC-Infographic640.jpg"><img class="aligncenter size-full wp-image-923" title="Mac VS PC" src="http://embracedisruption.com/wp-content/uploads/2012/07/Mac-vs-PC-Infographic640.jpg" alt="" width="640" height="2496" /></a></p>
<p>&nbsp;</p>
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