if your exposure is not reaching potential clients, then you’re not investing wisely in your public relations campaign. #prtips #prcampaign

— Crockett PR Group (@_CrockettPR) January 28, 2014

No matter how busy your schedule, make time to read the industry trade press and keep your PR IQ high. #PRTIPS

— Aneela Rose PR (@AneelaRosePR) January 28, 2014

Write brand message in long paragraph. Refine to one-sentence tag line. Prepare to deliver in under 10 seconds. #PRTips

— Pure PR OKC (@PurePROKC) January 28, 2014

During a media interview in a crisis: don’t get defensive, don’t argue, don’t repeat negative questions, don’t blame others. #PRTips

— Cyndy Hoenig (@CyndyHoenig) January 28, 2014

#PRtips: People do business with people. Not companies. I told a prospect: There are many good PR teams. Pick one best for your personality.

— Mary Beth Sáles (@MaryBethSales) January 27, 2014

Avoid calling journalists with pitches if they’re on deadline, instead, keep a record with your key media for future reference #PRtips

— Spreckley Partners (@SpreckleyPR) January 27, 2014

According to Ekaterina Walter, branding “is not a one-time marketing exercise, it’s a mentality” and we totally agree! #PRTips

— PR Tidbits (@Sesema_PR) January 27, 2014

Never be unprepared for questions when doing a story sell in to a journalist #prtips — Mexia Communications (@MexiaComms) January 24, 2014

 

Never underestimate the value of a great headshot #PRTIP

— Christina Daves (@PRforAnyone) January 28, 2014

 

#PRTip: Exposure is important but nothing is more important than a string of satisfied customers. http://t.co/pPBOopXXRt

— Lacresha Hayes (@lacreshahayes) January 28, 2014