The two incidences (both videos below) brought questions to the forefront in the PR community of whether these moments happened by “accident”, or were part of a master PR plan constructed to bring attention to a new single that may not have otherwise been subject to as much exposure. The idea being, more would flock to view the unaltered YouTube video because of Meghan’s insistence to change it, followed by people seeking out the Jimmy Fallon performance to watch the fall — both activities exposing the song to a larger group of people on an international scale.

Check out the videos below and tell us in the comments: are these PR tactics or coincidence? Either way, we think it worked in her favour!