http://embracedisruption.com Top Toronto PR Firm | Best Communications, Media & Social Solutions Tue, 21 May 2024 19:12:54 +0000 en-US hourly 1 https://wordpress.org/?v=3.8.41 http://embracedisruption.com/2013/01/17/the-public-relations-race-formula/ http://embracedisruption.com/2013/01/17/the-public-relations-race-formula/#comments Thu, 17 Jan 2013 17:16:34 +0000 http://embracedisruption.com/?p=2388 Believe it or not, there’s a method to the madness of PR. Cutlip & Center’s Effective Public Relations text (aka. the bible) outlines that there are 4 main principles to putting together an effective PR campaign. That said, there are many arguments out there that refute PR process can be summed up into 4 simple steps, but they do acknowledge these as being good guidelines. Have a look at the image below, and get a basic understanding of what PR pros do when putting together effective campaigns.

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