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For An Important Meeting: Soho House

Perfectly located at 192 Adelaide St. W (just west of University Ave.), The Soho House is the ideal host for any meeting – formal or informal. This members-only refurbished 1800′s building provides the ideal location to eat, drink, work, socialize and relax for those in film, media and creative industries. Membership ranges from $750 to $2400 (worldwide membership for 12 locations), granting access along with perks such as events, workshops, movie screenings and much more.

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Date Night: Indie Ale House

Indie Ale House is the perfect compromise for date night: delicious beer selection with fabulous accompanying meal options. They say “the key to a man’s heart is through his stomach”: we think a key to anyone’s heart is with beer and food! So fall in love over a 1/2 rack of baby back ribs and a few pints of the Instigator.

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Girls Night Out: Drake 150

Located in the financial district, Drake 150 has the charm of the original drake with an added sophistication. This is the perfect location for your ladies night with menu options including spinach pappardelle, moules frites and a delicious mezze platter. But we all know the most important component of a successful girls night out is the wine – Chateau de Charmes Sparkling Rosé anyone?

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Dinner With Mom: The Oxley Public House

We love The Oxley for it’s charming classic british fare and decor. Mom will adore this comfy yet fabulous restaurant in the middle of Yorkville, hello brownie points. The food is constantly impressive, with options that include a poached sole with aubergine caviar and artichokes, Canadian Beef Loin with Cipollini Pissaladière & Mole-Date Sauce and of course an elevated fish and chips. If you aren’t drooling yet, we’ll take Mom for you!

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Me, Myself and I: Jimmy’s Coffee

Jimmy’s Coffee is always so yummy – the quality of their whole process (beans, grinder and machines) is demonstrated in each and every cup of joe. The ambiance of Jimmy’s is bright and comfy and always bustling with energy. This is a great spot to get a change of scenery, so grab some work to catch up on or the novel you’ve been meaning to read and enjoy a latte and butter croissant.

Have more hot spots to share? Leave them in the comments below!

• Gaining feedback on service, events and menu items.
• Promoting and showing off menu items.
• Sharing specials.
• Recruiting.
• Monitoring reputation.

To find out how PR agencies (like us) can help with your restaurant’s social media strategy and execution, please send us an email, we’d love to hear from you!

Check out the full list below, along with a handy guide on which social networks to use for each tactic

Earlier in the year, we wrote a blog post outlining how to better your restaurant’s publicity: you can find that piece by clicking here.

Located a short walk south of the busy Bloor-Yonge intersection, Wish offered us a quiet getaway with a cozy and intimate atmosphere. The rustic white decor was refreshing to walk into from the constant buzz on the street. We were quickly greeted by friendly stuff and since the sun was out, we opted for a table on the patio. Here is a picture of where we were sitting:

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Needless to say, Wish does really well on the atmosphere and decor front.

Wish is currently participating in Toronto’s annual Summerlicious and so their lunch menu consisted of three courses for $15 plus taxes and gratuity. You can view their full Summerlicious menu here. Customers can also choose to order from their normal menu if they wish.

Appetizer

We loved this. The arancini was stuffed with cheese inside and the breadcrumbs on the outside added the perfect crunchy texture. The mushroom and side greens worked really well together as well. The portion was perfect as an appetizer.

Main Course

This pasta dish was really good as well. The sauce was a little on the sour side but only due to personal preference. The turkey was delicious and the ricotta was a good addition to the dish!

Dessert

The dessert looked so good when the waiter brought it over to our table, we forgot to take a picture before digging in! We ordered the Rockie Road Blondie, a chocolate brownie with nuts and creamy caramel drizzled on top. It was moist, chewy and heavenly. The generous portion was nothing to complain about either!

Overall, we thoroughly enjoyed our dining experience at Wish. It is run by friendly and attentive staff, it offers a nice rustic atmosphere and most importantly, it has good food. Try it for yourself! They are located at 3 Charles St. E. in Toronto.

Oh! We must also recommend their Blue Crab Cake with Tomatillo Salsa and Aioli. Get it – seriously.

We hope you enjoyed this mini-review. We will keep you posted on our next food adventures! Happy eating.

Any restaurant professional knows that empty seats are like idle dollars waiting to be made – and it’s important to operate as efficiently as possible. PR can make those empty seats full in a matter of ‘media hits’ by effectively positioning the restaurant into public view.

How, you ask?

There’s several tactics to making sure the restaurant in question gets favourably placed in the media. Any PR pro worth their salt will work with the GM, the executive chef, and perhaps the concierge to ensure they get a full grasp of the restaurant’s offerings.

PR pros have even been known to conduct ‘secret shopper’ visits to see exactly what the ‘secret sauce’ (media angle) of the restaurant really is – and build on it.

From showcasing the establishment’s chef on a popular breakfast show, to facilitating special promotional events, to getting a respected reviewer into your restaurant –  a PR pro’s skills can make the desirable happen!

What else, you ask?

Well, coverage is great – but it’s important to get the right coverage. PR pros can sift through their extensive contact lists and cater pitches to target the right people and the right outlets for your delicious restaurants to start making delicious profits.

That’s not all though, social media should also be high on your PR person’s list as a fantastic way to generate some organic buzz around the restaurant. Skilled pros will have tactics to create content for the standard Twitter & Facebook, along with Instagram, Pinterest, and even Tumblr!

Remember: innovation is of the utmost importance. If you work with an agency that has a focus on doing things ‘differently’ – you’ll most definitely see the results you desire.

We know the restaurant industry is insanely competitive, and guess what? So are we.