Starlight Children’s Foundation® Canada and Toys”R”Us, Canada will gift shopping sprees to 10 seriously ill Canadian children to help them create much-needed positive memories away from the hospital.

TORONTO, ON (May 31, 2018)- On June 28, 2018, Toys”R”Us, Canada in partnership with Starlight Children’s Foundation Canada will provide seven-year-old Alejandra, who suffers from spina bifida and hydrocephalus, from Toronto with a 3-Minute Dash shopping spree at Toys”R”Us (690 Evans Avenue, Etobicoke, M9C 1A1). Starting at 7:00 a.m., Alejandra will have the chance to race through the store with her family and fill shopping carts with as many free toys as possible within a three-minute timeframe. The annual 3-Minute Dash program was designed to provide seriously ill children with much-needed positive memories away from the hospital.

More about Alejandra

Despite the physical and mental challenges of her condition, seven-year-old Alejandra always has a smile on her face that lights up any room. Born with spina bifida (a spinal cord condition) and hydrocephalus (a condition that accumulates in cerebrospinal fluid in the brain), Alejandra has overcome many struggles in her young life. She loves swimming, music, playing dress up or having a picnic with all her stuffies. In her down time, you can find her reading a book or watching movies.

The 3-Minute Dash program is donated by Toys”R”Us, Canada as part of their long-standing partnership with Starlight Canada and has been expanded to gift 10 Canadian families with shopping sprees in Barrie and Toronto in Ontario, Langley and Kamloops in British Columbia, Edmonton, Alberta, Pembina, Manitoba, Regina, Saskatchewan, Laval and Lasalle in Montreal and St. John’s, Newfoundland. For the past five years, dash recipients have been randomly selected as part of an internal Starlight Canada contest, in which families are asked to share the details of their child’s care journey and submit them to their local Starlight programs coordinator for entry.

“On a day-to-day basis, we witness the bravery, strength and struggles that seriously ill children and their families face,” says Starlight executive director, Brian Bringolf. “Throughout the course of the calendar year, Starlight aims to provide distractive programming to make children smile and help families cope. We are beyond thrilled to have generous partners in Toys”R”Us and Babies”R”Us, who have helped us create initiatives like the 3-Minute Dash for our very deserving Starlight families.”

Over the past 20 years, Toys”R”Us and Babies”R”Us Canada have been and continue to be one of Starlight’s most involved and valued partners. Through in-store and online campaigns, 3-Minute Dashes, Presenting Sponsor of the Starlight Gala and donations to in and out-of-hospital programs, they have donated an incredible $19 million to Starlight and are extraordinary advocates of Starlight’s cause.

“We are proud to partner with Starlight and are delighted to bring 10 Starlight Dashes to communities across Canada this year,” says Melanie Teed-Murch, President, Toys”R”Us Canada. “At Toys”R”Us Canada, we believe that play is a right and we will champion the power of play for children across the country.  Play inspires endless possibilities of fun, imagination and wonder and for the families who take part in the shopping sprees, the Dashes offer their children much needed moments of playful escape on their journey.”

This year, in addition to the 3-Minute Dash, Toys”R”Us has made a commitment to sponsor several Starlight Canada initiatives including: 

• 85 Hospital Grants - Monetary funding to support distractive entertainment for hospitalized children.
• 10,500 ER Admit Kits - A variety of care products for children and parents during unexpected hospital stays.
• 7,000 Baby & Toddler Fun Kits - Cuddly toys and games to distract very young children during unpleasant hospital stays.
• Baby Resources for Hospitals Program – Supplying easy to sanitize crib mobiles and activity centers along with special infant seats to cover 100 Neonatal Intensive Care Units (NICU) and Pediatric Intensive Care Units (PICU) across Canada.

For more information, media accreditation to attend dashes, photos or interview requests, please contact:

Cory Stewart, Embrace Disruption PR | cory@embracedisruption.com, 647.638.1586

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation® Canada brightens the lives of seriously ill Canadian children and their families by bringing them joy, laughter and relief. For close to 30 years, Starlight Canada has spread millions of smiles to sick kids through a unique blend of family-centered programs and services from hospital to home. With your help, more kids and families will benefit from receiving a Starlight Comfort Kit in-hospital or relaxing at a Starlight Day Brightener out-of-hospital.

Support Starlight Canada’s work by visiting www.starlightcanada.org and by following Starlight on Facebook, Instagram and Twitter and subscribing to our YouTube channel.

Hashtag: #StarDash

About Toys”R”Us, Canada:

Since 1983, Toys “R” Us Canada has been Canada’s leading dedicated specialty retailer of toys and baby products.  Recognized as Canada’s trend authority in toys and baby products, the company brings national brands, exclusive products, innovative loyalty programs and unique partnerships to Canadians at its 82 stores across Canada and through its e-commerce sites Toysrus.ca and Babiesrus.ca.  Committed to giving back to our communities, we focus our charity efforts on supporting children and their families whether enhancing resources and services, helping development through play or offering distraction and encouragement to seriously ill children.   For store locations and convenient online shopping, visit www.toysrus.ca and www.babiesrus.ca.

BARRIE, ON (May 31, 2018)- On June 26, 2018, Toys”R”Us, Canada in partnership with Starlight Children’s Foundation Canada will provide five-year-old Tyson, who suffers from tetralogy of fallout (a type of heart defect) with a 3-Minute Dash shopping spree at a Barrie Toys”R”Us store (30 North Village Way, Barrie, ON L4N 6P3). Starting at 7:00 a.m., Tyson will have the chance to race through the store with his family and fill shopping carts with as many free toys as possible within a three-minute timeframe. The annual 3-Minute Dash program was designed to provide seriously ill children with much-needed positive memories away from the hospital.

More about Tyson

Five-year-old Tyson suffers from tetralogy of fallout, which is a type of heart defect present at birth. The condition results in low oxygenation of blood and is usually treated with open heart sugery in the first year of life. After recently being adopted, Tyson’s family enrolled him in Starlight’s programs — programs that Tyson’s own father was enrolled in when he was a child. Described by his family as smiley and easy to please, Tyson is a big fan of Star Wars and is very much looking forward to his upcoming dash.

The 3-Minute Dash program is donated by Toys”R”Us, Canada as part of their long-standing partnership with Starlight Canada and has been expanded to gift 10 Canadian families with shopping sprees in Barrie and Toronto in Ontario, Langley and Kamloops in British Columbia, Edmonton, Alberta, Pembina, Manitoba, Regina, Saskatchewan, Laval and Lasalle in Montreal and St. John’s, Newfoundland. For the past five years, dash recipients have been randomly selected as part of an internal Starlight Canada contest, in which families are asked to share the details of their child’s care journey and submit them to their local Starlight programs coordinator for entry.

“On a day-to-day basis, we witness the bravery, strength and struggles that seriously ill children and their families face,” says Starlight executive director, Brian Bringolf. “Throughout the course of the calendar year, Starlight aims to provide distractive programming to make children smile and help families cope. We are beyond thrilled to have generous partners in Toys”R”Us and Babies”R”Us, who have helped us create initiatives like the 3-Minute Dash for our very deserving Starlight families.”

Over the past 20 years, Toys”R”Us and Babies”R”Us Canada have been and continue to be one of Starlight’s most involved and valued partners. Through in-store and online campaigns, 3-Minute Dashes, Presenting Sponsor of the Starlight Gala and donations to in and out-of-hospital programs, they have donated an incredible $19 million to Starlight and are extraordinary advocates of Starlight’s cause.

“We are proud to partner with Starlight and are delighted to bring 10 Starlight Dashes to communities across Canada this year,” says Melanie Teed-Murch, President, Toys”R”Us Canada. “At Toys”R”Us Canada, we believe that play is a right and we will champion the power of play for children across the country.  Play inspires endless possibilities of fun, imagination and wonder and for the families who take part in the shopping sprees, the Dashes offer their children much needed moments of playful escape on their journey.”

This year, in addition to the 3-Minute Dash, Toys”R”Us has made a commitment to sponsor several Starlight Canada initiatives including: 

• 85 Hospital Grants - Monetary funding to support distractive entertainment for hospitalized children.
• 10,500 ER Admit Kits - A variety of care products for children and parents during unexpected hospital stays.
• 7,000 Baby & Toddler Fun Kits - Cuddly toys and games to distract very young children during unpleasant hospital stays.
• Baby Resources for Hospitals Program – Supplying easy to sanitize crib mobiles and activity centers along with special infant seats to cover 100 Neonatal Intensive Care Units (NICU) and Pediatric Intensive Care Units (PICU) across Canada.

For more information, media accreditation to attend dashes, photos or interview requests, please contact:

Cory Stewart, Embrace Disruption PR | cory@embracedisruption.com, 647.638.1586

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation® Canada brightens the lives of seriously ill Canadian children and their families by bringing them joy, laughter and relief. For close to 30 years, Starlight Canada has spread millions of smiles to sick kids through a unique blend of family-centered programs and services from hospital to home. With your help, more kids and families will benefit from receiving a Starlight Comfort Kit in-hospital or relaxing at a Starlight Day Brightener out-of-hospital.

Support Starlight Canada’s work by visiting www.starlightcanada.org and by following Starlight on Facebook, Instagram and Twitter and subscribing to our YouTube channel.

Hashtag: #StarDash

About Toys”R”Us, Canada:

Since 1983, Toys “R” Us Canada has been Canada’s leading dedicated specialty retailer of toys and baby products.  Recognized as Canada’s trend authority in toys and baby products, the company brings national brands, exclusive products, innovative loyalty programs and unique partnerships to Canadians at its 82 stores across Canada and through its e-commerce sites Toysrus.ca and Babiesrus.ca.  Committed to giving back to our communities, we focus our charity efforts on supporting children and their families whether enhancing resources and services, helping development through play or offering distraction and encouragement to seriously ill children.   For store locations and convenient online shopping, visit www.toysrus.ca and www.babiesrus.ca.

Starlight Children’s Foundation™ Canada along with partner Toys”R”Us, Canada to provide eight Canadian families with a fun-filled escape away from the hospital, and their daily struggles with illness this fall.

TORONTO, ON (September 5, 2017) - After being diagnosed with Spastic Quadriplegia Cerebral Palsy and Epilepsy at a young age, it’s safe to say that Toronto-based Starlight child Lucas’s early life has had some challenges. From countless hospital stays to times of complete isolation during treatment and therapy, Lucas (who is now seven years old) has missed out on many opportunities to enjoy just being a kid. This year, in an effort to provide Lucas with a chance to create much-needed positive memories away from the hospital, Toys”R”Us, Canada in partnership with Starlight Children’s Foundation Canada will be gifting him with a 3-Minute Dash through the Toys“R”Us store located at 690 Evans Ave., Etobicoke, ON, M9C 1A1. On Tuesday, October 3, 2017 at 7:00 a.m., Lucas and his family will have the chance to race through the store to fill their shopping carts with as many free toys as possible within the three minute timeframe.

The 3-Minute Dash program (now in its fourth successful year) is donated by Toys“R”Us as part of their long standing partnership with Starlight and will take place in eight cities across the nation this fall: Ottawa, Montreal, St. John’s, Langley, Edmonton, Calgary, Toronto and Winnipeg. Each dash recipient was randomly selected as part of a contest Starlight held earlier this summer, in which families were asked to share the details of their child’s care journey and submit them to their local Starlight Programs Coordinator for entry.

“At Starlight, we see first-hand the daily struggles and challenges Canadian families face when caring for their seriously ill child,” says Starlight Executive Director, Brian Bringolf. “Programs like the 3-Minute Dash are at the heart of our organization, providing us with the unique chance to bring welcome distraction and a genuine smile to the faces of deserving children like Lucas.”

Over the past 19 years, Toys“R”Us and Babies“R”Us continues to be one of Starlight’s most involved and valuable partners. Through in-store and online campaigns, 3-Minute Dashes, their Starlight Gala event sponsorship, and donations to in-hospital, neonatal care and out-of-hospital programs, they have donated an incredible $17 million to Starlight and have been extraordinary advocates in the community about Starlight’s work.

“Hope and laughter, entertainment and distraction, comfort and support are an integral part of the circle of care and make a real difference to the quality of a seriously ill child’s life. We hope our event brings Lucas and his family much fun and excitement as our team members proudly welcome them to our Toronto Dash!” says Mary Hewton, VP Human Resources and Customer Relations for Toys“R”Us, Canada.

More about Lucas

From prematurity, reflux, Spastic Quadriplegia Cerebral Palsy, Epilepsy resulting in prolonged seizures up to 90 minutes, respiratory syncytial virus, numerous tests, hospitalizations and countless hours of therapy, Lucas has struggled through many challenges in his early life. Despite what he has had to overcome, Lucas always focuses on what he can do, rather than what he can’t. Lucas loves being around people and brightens his days by enjoying music, dancing and crafts. A big fan of the song “Watch Me (Whip/Nae Nae)”, Lucas also enjoys watching anything with exciting dance choreography!

This year, in addition to the 3-Minute Dash, Toys“R”Us has also helped sponsor:

• 85 Hospital Grants – Monetary funding to support distractive entertainment for hospitalized children.
• 10,500 ER Admit Kits – A variety of care products for children and parents during unexpected hospital stays.
• 7,000 Baby & Toddler Fun Kits – Cuddly toys and games to distract very young children during unpleasant hospital stays.
• 100 Starlight Treasure Chests – A box filled with toys and surprises, used by children during appointments at the hospital or clinic.
• Baby Resources for Hospitals Program – Supplying easy to sanitize crib mobiles and activity centers along with special infant seats to cover 100 Neonatal Intensive Care Units (NICU) and Pediatric Intensive Care Units (PICU) across Canada.
• First Nations Resource Program – A pilot project distributing 900 books and literature promoting Native and Inuit culture to pediatric hospitals serving the First Nations Community.

For more information, media accreditation, photos or interview requests, please contact:

Cory Stewart, Embrace Disruption PR | cory@embracedisruption.com, 647.638.1586

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving seriously ill children and their families through partnerships with more than 160 healthcare facilities. Over the past 25 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home.

Website: http://www.starlightcanada.org/

Twitter: @StarlightCanada #StarDash

Facebook: http://facebook.com/starlightcanada

Instagram: http://instagram.com/starlightcanada

Periscope: @StarlightCanada

About Toys“R”Us, Canada: 

Toys“R”Us (Canada) Ltd. and Babies“R”Us are part of Toys“R”Us, Inc., the world’s leading dedicated toy and baby products retailer. Toys“R”Us, Canada operates 82 full-sized stores across the country. For store locations and convenient online shopping visit www.toysrus.ca and www.babiesrus.ca.

Follow Toys“R”Us, Canada on Facebook (Facebook.com/ToysRUsCanada), Twitter (@ToysRUsCanada) and Instagram (@ToysRUsCanada)

Starlight Children’s Foundation™ Canada along with partner Toys”R”Us, Canada to provide eight Canadian families with a fun-filled escape away from the hospital, and their daily struggles with illness this fall.

CALGARY, AB (August 30, 2017) - After being diagnosed with Hollow Visceral Myopathy, a digestive disorder where the intestines are unable to contract normally and push food through the digestive system, it’s safe to say that Calgary-based Starlight child Oliver’s early life has had some challenges. From countless hospital stays to times of complete isolation during treatment, Oliver (who turns ten years old on September 17) has missed out on many opportunities to enjoy just being a kid. This year, in an effort to provide Oliver with a chance to create much-needed positive memories away from the hospital, Toys”R”Us, Canada in partnership with Starlight Children’s Foundation Canada will be gifting him with a 3-Minute Dash through the Toys“R”Us store located at 261055 Crossiron Blvd., Unit 4, Rocky View, AB. On Wednesday, September 27, 2017 at 7:00 a.m., Oliver and his family will have the chance to race through the store to fill their shopping carts with as many free toys as possible within the three minute timeframe.

The 3-Minute Dash program (now in its fourth successful year) is donated by Toys“R”Us as part of their long standing partnership with Starlight and will take place in eight cities across the nation this fall: Ottawa, Montreal, St. John’s, Langley, Edmonton, Calgary, Toronto and Winnipeg. Each dash recipient was randomly selected as part of a contest Starlight held earlier this summer, in which families were asked to share the details of their child’s care journey and submit them to their local Starlight Programs Coordinator for entry.

“At Starlight, we see first-hand the daily struggles and challenges Canadian families face when caring for their seriously ill child,” says Starlight Executive Director, Brian Bringolf. “Programs like the 3-Minute Dash are at the heart of our organization, providing us with the unique chance to bring welcome distraction and a genuine smile to the faces of deserving children like Oliver.”

Over the past 19 years, Toys“R”Us and Babies“R”Us continues to be one of Starlight’s most involved and valuable partners. Through in-store and online campaigns, 3-Minute Dashes, their Starlight Gala event sponsorship, and donations to in-hospital, neonatal care and out-of-hospital programs, they have donated an incredible $17 million to Starlight and have been extraordinary advocates in the community about Starlight’s work.

“Hope and laughter, entertainment and distraction, comfort and support are an integral part of the circle of care and make a real difference to the quality of a seriously ill child’s life. We hope our event brings Oliver and his family much fun and excitement as our team members proudly welcome them to our Calgary Dash!” says Mary Hewton, VP Human Resources and Customer Relations for Toys“R”Us, Canada.

More about Oliver

Oliver will be receiving his 3-Minute Dash just shortly after his tenth birthday, which he celebrates on September 17th. Although he has to spend 15 hours of each day hooked up to an IV, Oliver doesn’t let that stop him from playing outside or flying his remote control helicopter! On days where he doesn’t feel well enough to get out of bed, Oliver spends his time playing video games or watching his favourite movie, Harry Potter.

This year, in addition to the 3-Minute Dash, Toys“R”Us has also helped sponsor:

• 85 Hospital Grants – Monetary funding to support distractive entertainment for hospitalized children.
• 10,500 ER Admit Kits – A variety of care products for children and parents during unexpected hospital stays.
• 7,000 Baby & Toddler Fun Kits – Cuddly toys and games to distract very young children during unpleasant hospital stays.
• 100 Starlight Treasure Chests – A box filled with toys and surprises, used by children during appointments at the hospital or clinic.
• Baby Resources for Hospitals Program – Supplying easy to sanitize crib mobiles and activity centers along with special infant seats to cover 100 Neonatal Intensive Care Units (NICU) and Pediatric Intensive Care Units (PICU) across Canada.
• First Nations Resource Program – A pilot project distributing 900 books and literature promoting Native and Inuit culture to pediatric hospitals serving the First Nations Community.

For more information, media accreditation, photos or interview requests, please contact:

Cory Stewart, Embrace Disruption PR | cory@embracedisruption.com, 647.638.1586

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving seriously ill children and their families through partnerships with more than 160 healthcare facilities. Over the past 25 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home.

Website: http://www.starlightcanada.org/

Twitter: @StarlightCanada #StarDash

Facebook: http://facebook.com/starlightcanada

Instagram: http://instagram.com/starlightcanada

Periscope: @StarlightCanada

About Toys“R”Us, Canada: 

Toys“R”Us (Canada) Ltd. and Babies“R”Us are part of Toys“R”Us, Inc., the world’s leading dedicated toy and baby products retailer. Toys“R”Us, Canada operates 82 full-sized stores across the country. For store locations and convenient online shopping visit www.toysrus.ca and www.babiesrus.ca.

Follow Toys“R”Us, Canada on Facebook (Facebook.com/ToysRUsCanada), Twitter (@ToysRUsCanada) and Instagram (@ToysRUsCanada)

Starlight Children’s Foundation™ Canada along with partner Toys”R”Us, Canada to provide eight Canadian families with a fun-filled escape away from the hospital, and their daily struggles with illness this fall.

LANGLEY, B.C. (August 29, 2017) - After being diagnosed with a cancerous brain tumour at the age of four, it’s safe to say that Langley-based Starlight child Talia’s early life has had some challenges. From countless hospital stays to times of complete isolation during treatment and surgery, Talia (now six years old) has missed out on many opportunities to enjoy just being a kid. This year, in an effort to provide Talia with a chance to create much-needed positive memories away from the hospital, Toys”R”Us, Canada in partnership with Starlight Children’s Foundation Canada will be gifting her with a 3-Minute Dash through the Toys“R”Us store located at Willowbrook Shopping Centre, 19705 Fraser Highway, Langley, BC. On Monday, September 25, 2017 at 7:00 a.m., Talia and her family will have the chance to race through the store to fill their shopping carts with as many free toys as possible within the three minute timeframe.

The 3-Minute Dash program (now in its fourth successful year) is donated by Toys“R”Us as part of their long standing partnership with Starlight and will take place in eight cities across the nation this fall: Ottawa, Montreal, St. John’s, Langley, Edmonton, Calgary, Toronto and Winnipeg. Each dash recipient was randomly selected as part of a contest Starlight held earlier this summer, in which families were asked to share the details of their child’s care journey and submit them to their local Starlight Programs Coordinator for entry.

“At Starlight, we see first-hand the daily struggles and challenges Canadian families face when caring for their seriously ill child,” says Starlight Executive Director, Brian Bringolf. “Programs like the 3-Minute Dash are at the heart of our organization, providing us with the unique chance to bring welcome distraction and a genuine smile to the faces of deserving children like Talia.”

Over the past 19 years, Toys“R”Us and Babies“R”Us continues to be one of Starlight’s most involved and valuable partners. Through in-store and online campaigns, 3-Minute Dashes, their Starlight Gala event sponsorship, and donations to in-hospital, neonatal care and out-of-hospital programs, they have donated an incredible $17 million to Starlight and have been extraordinary advocates in the community about Starlight’s work.

“Hope and laughter, entertainment and distraction, comfort and support are an integral part of the circle of care and make a real difference to the quality of a seriously ill child’s life. We hope our event brings Talia and her family much fun and excitement as our team members proudly welcome them to our Langley Dash!” says Mary Hewton, VP Human Resources and Customer Relations for Toys“R”Us, Canada.

More about Talia

At just four years old, Talia was diagnosed with a cancerous tumour on her brain stem. Throughout her ongoing chemotherapy treatment (of over 85 weeks), Talia likes to keep her spirits up with dancing, singing karaoke and swimming. A Barbie fan through and through, Talia loves anything pink or purple, and can often be caught listening to her favourite musical artists Megan Trainor and Bruno Mars.

This year, in addition to the 3-Minute Dash, Toys“R”Us has also helped sponsor:

• 85 Hospital Grants – Monetary funding to support distractive entertainment for hospitalized children.
• 10,500 ER Admit Kits – A variety of care products for children and parents during unexpected hospital stays.
• 7,000 Baby & Toddler Fun Kits – Cuddly toys and games to distract very young children during unpleasant hospital stays.
• 100 Starlight Treasure Chests – A box filled with toys and surprises, used by children during appointments at the hospital or clinic.
• Baby Resources for Hospitals Program – Supplying easy to sanitize crib mobiles and activity centers along with special infant seats to cover 100 Neonatal Intensive Care Units (NICU) and Pediatric Intensive Care Units (PICU) across Canada.
• First Nations Resource Program – A pilot project distributing 900 books and literature promoting Native and Inuit culture to pediatric hospitals serving the First Nations Community.

For more information, media accreditation, photos or interview requests, please contact:

Cory Stewart, Embrace Disruption PR | cory@embracedisruption.com, 647.638.1586

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving seriously ill children and their families through partnerships with more than 160 healthcare facilities. Over the past 25 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home.

Website: http://www.starlightcanada.org/

Twitter: @StarlightCanada #StarDash

Facebook: http://facebook.com/starlightcanada

Instagram: http://instagram.com/starlightcanada

Periscope: @StarlightCanada

About Toys“R”Us, Canada: 

Toys“R”Us (Canada) Ltd. and Babies“R”Us are part of Toys“R”Us, Inc., the world’s leading dedicated toy and baby products retailer. Toys“R”Us, Canada operates 82 full-sized stores across the country. For store locations and convenient online shopping visit www.toysrus.ca and www.babiesrus.ca.

Follow Toys“R”Us, Canada on Facebook (Facebook.com/ToysRUsCanada), Twitter (@ToysRUsCanada) and Instagram (@ToysRUsCanada)

Canada’s leading toy and juvenile retailer continues support of Starlight Children’s Foundation™ Canada’s programming to brighten the lives of ill children and their families.

 Edmonton, AB (October 20, 2014)- On November 18, 2014, an Edmonton-based Starlight child will participate in a 3-Minute Dash through the Toys“R”Us store at West Edmonton Mall (9908 170 Street NW) to snatch as much merchandise as possible within a three minute timeframe.

The 3-Minute Dash is donated by Toys“R”Us as part of their longstanding partnership with Starlight Canada and will take place in five cities across Canada: Edmonton, Montreal, Ottawa, Toronto and Vancouver. Participants were randomly selected from each province as part of a contest Starlight Canada held earlier this month. Applicants were asked to share the details of their care journey and submit them to their local Starlight programs coordinator for entry.

“Toys“R”Us, Canada’s ongoing commitment to our in and out-of-hospital programming is invaluable to Starlight,” says Starlight executive director, Brian Bringolf. “Special events like the 3-Minute Dash provide Starlight children with a chance to create much-needed positive memories away from the hospital, treatments and therapies.”

“Children have always been the focus of our charity work and Starlight continues to be a great partner for us as together, we share the goal of brightening the lives of seriously ill children when they need a reason to smile” says Kevin Macnab, President, Toys“R”Us Canada.  “Providing the Starlight children with an empty cart, and full reign of a Toys“R”Us store for 3 minutes, is the perfect escape from their hospital stay, as they race through the aisles and experience a fun and unique opportunity that they will never forget.  After events like these, it’s the joy on the children’s faces that motivate our employees to continue to raise funds and awareness for Starlight and towards making a difference in children’s lives.”

During the 16 year partnership, Toys“R”Us, Canada has raised over $12 million dollars for Starlight Canada. This year, in addition to the 3-Minute Dash, Toys“R”Us, Canada has helped to sponsor:

• 101 Hospital Grants (Montetary funding to support distractive entertainment for hospitalized children)
• 10,500 ER Admit Kits (A variety of care products for children and parents during unexpected hospital stays)
• 7,000 Baby & Toddler Fun Kits (Cuddly toys and games to distract very young children during unpleasant hospital stays)
• 10 Fun Centers (Mobile entertainment units featuring a Sharp AQUOS flat-screen television, a DVD player, a Nintendo Wii™ gaming system and a wide variety of Wii games)
• $150,000 in Great Escapes Sponsorships (A program that provides Starlight families with a chance to enjoy fun events together to create priceless memories, relax and then return home with a renewed sense of strength and hope)
• 100 Starlight Treasure Chests (A box filled with toys and surprises, used by children during appointments at the hospital or clinic)

For more information, media accreditation, photos or interview requests, please contact:

Cory Stewart

Embrace Disruption PR

cory@embracedisruption.com

o: 416.963.9857 c: 647.6381586

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving kids and families through partnerships with more than 130 healthcare facilities. Over the past 30 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home. Starlight partners with more than 1,750 healthcare facilities and pediatric hospitals in Australia, Canada, Israel, New Zealand, the United Kingdom and the United States, serving millions of children every year.

Website:     http://starlightcanada.org

Twitter:     @StarlightCanada         #StarDash

Facebook:     http://facebook.com/starlightcanada

About Toys“R”Us, Canada:

Toys“R”Us (Canada) Ltd., is part of Toys“R”Us, Inc., the world’s leading dedicated toy and juvenile products retailer. Toys“R”Us, Canada operates over 80 stores across the country. For store locations and convenient online shopping visit www.toysrus.ca or www.babiesrus.ca.

Canada’s leading toy and juvenile retailer continues support of Starlight Children’s Foundation™ Canada’s programming to brighten the lives of ill children and their families.

 Vancouver, AB (October 20, 2014)- On November 19, 2014, a Vancouver-based Starlight child will participate in a 3-Minute Dash through the Toys“R”Us store at Toys”R”Us Vancouver (1154 West Broadway) to snatch as much merchandise as possible within a three minute timeframe.

The 3-Minute Dash is donated by Toys“R”Us as part of their longstanding partnership with Starlight Canada and will take place in five cities across Canada: Edmonton, Montreal, Ottawa, Toronto and Vancouver. Participants were randomly selected from each province as part of a contest Starlight Canada held earlier this month. Applicants were asked to share the details of their care journey and submit them to their local Starlight programs coordinator for entry.

“Toys“R”Us, Canada’s ongoing commitment to our in and out-of-hospital programming is invaluable to Starlight,” says Starlight executive director, Brian Bringolf. “Special events like the 3-Minute Dash provide Starlight children with a chance to create much-needed positive memories away from the hospital, treatments and therapies.”

“Children have always been the focus of our charity work and Starlight continues to be a great partner for us as together, we share the goal of brightening the lives of seriously ill children when they need a reason to smile” says Kevin Macnab, President, Toys“R”Us Canada.  “Providing the Starlight children with an empty cart, and full reign of a Toys“R”Us store for 3 minutes, is the perfect escape from their hospital stay, as they race through the aisles and experience a fun and unique opportunity that they will never forget.  After events like these, it’s the joy on the children’s faces that motivate our employees to continue to raise funds and awareness for Starlight and towards making a difference in children’s lives.”

During the 16 year partnership, Toys“R”Us, Canada has raised over $12 million dollars for Starlight Canada. This year, in addition to the 3-Minute Dash, Toys“R”Us, Canada has helped to sponsor:

• 101 Hospital Grants (Montetary funding to support distractive entertainment for hospitalized children)
• 10,500 ER Admit Kits (A variety of care products for children and parents during unexpected hospital stays)
• 7,000 Baby & Toddler Fun Kits (Cuddly toys and games to distract very young children during unpleasant hospital stays)
• 10 Fun Centers (Mobile entertainment units featuring a Sharp AQUOS flat-screen television, a DVD player, a Nintendo Wii™ gaming system and a wide variety of Wii games)
• $150,000 in Great Escapes Sponsorships (A program that provides Starlight families with a chance to enjoy fun events together to create priceless memories, relax and then return home with a renewed sense of strength and hope)
• 100 Starlight Treasure Chests (A box filled with toys and surprises, used by children during appointments at the hospital or clinic)

For more information, media accreditation, photos or interview requests, please contact:

Cory Stewart

Embrace Disruption PR

cory@embracedisruption.com

o: 416.963.9857 c: 647.6381586

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving kids and families through partnerships with more than 130 healthcare facilities. Over the past 30 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home. Starlight partners with more than 1,750 healthcare facilities and pediatric hospitals in Australia, Canada, Israel, New Zealand, the United Kingdom and the United States, serving millions of children every year.

Website:     http://starlightcanada.org

Twitter:     @StarlightCanada         #StarDash

Facebook:     http://facebook.com/starlightcanada

About Toys“R”Us, Canada:

Toys“R”Us (Canada) Ltd., is part of Toys“R”Us, Inc., the world’s leading dedicated toy and juvenile products retailer. Toys“R”Us, Canada operates over 80 stores across the country. For store locations and convenient online shopping visit www.toysrus.ca or www.babiesrus.ca.

TORONTO, ON (September 29, 2015) - Mothers, daughters, aunts, grandmothers, cousins, friends and colleagues are preparing to dress in their Sunday best on October 25, 2015 to attend an afternoon filled with delicious teas and high fashion at Starlight Children’s Foundation Canada’s second annual Tea & Tiaras. The event, hosted by Suhana Meharchand, will take place at Toronto’s Fairmont Royal York (100 Front Street West) from 1:00 p.m. to 4:00 p.m., is an elegant afternoon geared to raise awareness and funds for Starlight Canada.

Throughout the afternoon, guests will be showered with a variety of decadent gourmet tea and treats, along with an assortment of live entertainment featuring many of Starlight Canada’s family programming recipients. Event highlights will include a performance by Starlight teen Karyssa, whose musical training throughout her chemotherapy treatment has brought her closer to her dream of becoming a recording artist; a fashion show featuring Starlight mothers and daughters modelling high fashions from Riani Designs; and a live art performance piece from pop artist Jessica Gorlicky, which will later be available for auction at the event.

In addition to live entertainment, Starlight Canada has enlisted the help of several local vendors to provide experiential moments throughout Tea & Tiaras, including a beauty corner (stocked with high end products at enviable prices), a custom photo booth and three pop-up boutiques featuring Ma Lu shoes, Skinlicious handcrafted soaps, and Tocara Jewelry. Guests will also be able to take advantage of the event’s silent auction which includes items such as airfare tickets from Air Canada Foundation to anywhere in North America, a one-year Goodlife gym membership, beauty baskets from M·A·C and Estée Lauder and much much more. Original works of art crafted by Starlight children, who have harnessed the power and therapeutic nature of creativity to cope will their illness and recovery will also be available for purchase.

“We are excited to be celebrating our 2nd Annual Tea & Tiaras event this October,” says Starlight Canada executive director Brian Bringolf. “Last year, our inaugural tea raised much needed funds for Starlight’s programming that supports seriously ill children and their families across the country – for 2015, we are anticipating a bigger and better event as Tea & Tiaras grows significantly.”

This year, Starlight Canada is thrilled to be welcoming an extensive list of Canadian talent to join in on the afternoon tea party including: JUNO winner Simone Denny; musicians Alessia Cole and Tara Shannon; Corner Gas’ Tara Spencer-Nairn; Saving Hope’s Kim Shaw and Parveen Kaur; media personalities Kim D’Eon, Lynn Spence and Allison Dore; along with many others.

Returning for their second year as Tea & Tiaras’ presenting sponsor is Bloom Lanys Professional Corporation, who are joined by supporting sponsors Toys“R”Us Canada and Babies“R”Us Canada, SmartREIT, Cassels Brock & Blackwell LLP, TCG National, Metrowide, and Salt Depot.

Tickets for the second annual Tea & Tiaras can be purchased online for $80 per person, or $640 for a table of eight by visiting http://www.teaandtiaras.ca.

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving kids and families through partnerships with more than 130 healthcare facilities. Over the past 30 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home. Starlight partners with more than 1,750 healthcare facilities and pediatric hospitals in Australia, Canada, Israel, New Zealand, the United Kingdom and the United States, serving millions of children every year.

Website: http://starlightcanada.org

Twitter: @StarlightCanada         #TeaandTiaras

Facebook: http://facebook.com/starlightcanada

About Bloom & Lanys:

Bloom Lanys Professional Corporation is a real estate boutique law firm providing business-driven service to its clients in a wide range of real estate transactions. For more than 25 years, BLPC has been advising on real estate acquisitions, dispositions, and financings, and we are proud to say we have been a supporter of the excellent work of Starlight Children’s Foundation Canada for many years. For more information, please call 416-486-9913 or email reception@bloom-lanys.com.

TORONTO, ON  (April 14, 2015) — Starlight Children’s Foundation™ Canada, a leading charity that partners with experts to improve the life and health of kids and families around the world, will launch its first 2015 Play in May® campaign, sponsored by Leetwo Metal Inc. Play In May will raise awareness for the healing power of play, along with funds for Starlight’s innovative programs that support pediatric patients and their families.

To accompany the campaign, Starlight’s Play In May recruitment video stars family favourite Air Bud, along with original “Air Bud” Canadian actor Kevin Zegers (“Transamerica,” “Gossip Girl”) and eight-year-old actress McKenna Grace (“Russell Madness,” “The Young and the Restless”). Fundraisers are encouraged to sign up to join the Play in May fundraising campaign while also participating in social media engagement to inspire and motivate players and donors to support the ongoing needs of Starlight kids and families across the nation.

After the resounding success of 2014’s Play In May campaign (exclusively held in the United States), the initiative expanded to include Starlight Canada in 2015.  Individuals, corporations and teams can join the campaign by registering online at PlayinMayCanada.com. Participants are encouraged to engage in play – any play – from May 1 to 15 for just 15 minutes a day. Funds raised will help Starlight support kids and families from hospital to home through its wide array of family-centred programs.

“Here at Starlight, we are very excited to take part in this initiative that encourages participants to bond with their families and friends while taking part in the healing process of play,” said Starlight Canada executive director, Brian Bringolf. “Play in May presents an ideal opportunity to raise funds for Starlight families and also to helps us strengthen our programming and reach more seriously ill children across the country.”

Donations from the Play in Maycampaign will help fund Starlight’s in and out-of-hospital programming such as Comfort Kits (filled with all the essentials of an unexpected hospital stay), Hospital Grants, Fun Centers™ (featuring a Sharp AQUOS flat-screen television and a Nintendo Wii-U™ gaming system preloaded with a wide variety of games), Wishes and Day Brighteners that range from special outings to music or sporting events.

Visit PlayinMayCanada.com to learn more and sign up today.

For additional information, photos or interview requests, please contact:

Cory Stewart | Embrace Disruption PR

p: 647.638.1586 | e: cory@embracedisruption.com

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving kids and families through partnerships with more than 130 healthcare facilities. Over the past 30 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home. Starlight partners with more than 1,750 healthcare facilities and pediatric hospitals in Australia, Canada, Israel, New Zealand, the United Kingdom and the United States, serving millions of children every year.

Website: http://starlightcanada.org

Twitter: @StarlightCanada     #PlayInMay

Facebook: http://facebook.com/starlightcanada

Instagram: http://instagram.com/starlightcanada

YouTube: http://youtube.com/canadastarlight

About Leetwo Metal Inc.:

Montreal-based Leetwo Metal Inc. is a leader in the precision sheet metal and precision machining industries. Having ensured the customers’ expectations are met and/or exceeded, the company has seen phenomenal growth over the last 17 years. Based on this growth, Leetwo Metal has invested in the facility, state of the art technology, equipment, people and processes to meet the evolving needs of our customers by providing them with the expanding tools necessary for their success.

Organization brings in landmark year with star-studded ‘Roaring Twenties’ themed fundraising event

TORONTO, ON (March 17, 2015) – Gangsters, flappers, pearls and feathers will fill Toronto’s Fairmont Royal York Hotel ballroom (100 Front St. West) on Saturday, April 18, 2015 to celebrate the 20th annual Gala for the Starlight Children’s Foundation Canada, hosted by Canadian television personality Rick Campanelli.  The fundraising Gala, presented by Toys“R”Us and Babies“R”Us Canada, is one of the foundation’s largest fundraising initiatives in support of its in and out-of-hospital programming for seriously ill children across Canada.

Guests of the ‘Roaring Twenties’ event can look forward to a memorable and moving evening filled with 1920’s glamour and lavish entertainment. The luxe decor will be complemented with crystal chandeliers, stringed pearls, themed walking tables, gangsters and flapper girls, a jailhouse photo booth, along with a performance by Belluscious. The evening will be followed by a ‘speak easy’ themed after party, complete with specialized cocktails and billiards.

“While the event is a themed gala, the true camaraderie and spirit of the evening comes out when our past and present Starlight children speak about what Starlight has done for them and means to them,” says Starlight executive director Brian Bringolf. “There is truly not a dry eye in the house and our supporters understand very clearly in that moment why they have chosen to support Starlight.”

Celebrities scheduled to attend include: television personality Carson Arthur, Love It Or List It’s Hilary Farr, Map To The Stars’ Jayne Heitmeyer, Toronto Argonaut Jonathan Hood, actress Kelly McCormack, actor Larry Day, JUNO nominated musician Melanie Durrant, musician Nikki Yanofsky, event host and television personality Rick Campanelli, television and radio personalities Rudy Blair and Taylor Kaye, musician Simone Denny along with many other notable Canadians.

Starlight Canada is pleased to welcome an extensive group of sponsors in support of its 20th annual Gala. Supporters include: Presenting Sponsor, Toys”R”Us and Babies”R”Us Canada; Diamond Sponsor, Great Blue Heron Charity Casino; Gold Sponsors, Bloom Lanys Professional Corporation and Delmar; and Silver Sponsors, Corus/YTV, Dorel, Energizer/Platex, and Mattel.

“At Toys“R”Us, our charitable giving revolves around keeping kids safe and helping them in times of need,” said Kevin Macnab, President, Toys“R”Us, Canada. “That’s why we are so proud to be longstanding partners with the Starlight Children’s Foundation Canada and share a common goal of brightening the lives of seriously ill children when they need a reason to smile.”

The partnership between Starlight Children’s Foundation and Toys”R”Us has flourished over the past 17 years, raising over $12 million dollars through a number of fundraising initiatives including their annual Star Campaign (in which customers are able to donate to Starlight at the Toys“R”Us or Babies”R”Us cash register) and the sale of Starlight bear Hiya (a stuffed bear designed by two seriously ill Starlight brothers). In addition, Toys”R”Us and Babies”R”Us Canada opened up their doors late last year in Montreal, Ottawa, Toronto, Edmonton and Vancouver to donate three-minute all-you-can-grab shopping sprees to eight seriously ill Starlight children.

Since its inception in 1995, the Starlight Gala has raised over $5,500,000 dollars, making it one of the foundation’s largest sources for fundraising. Tickets for this year’s event can be purchased online by visiting http://www.starlightcanadagala.org.

For media accreditation, photos or interview requests, please contact:

Cory Stewart | Embrace Disruption PR

p: 647.638.1586 | e: cory@embracedisruption.com

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving kids and families through partnerships with more than 130 healthcare facilities. Over the past 30 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home. Starlight partners with more than 1,750 healthcare facilities and pediatric hospitals in Australia, Canada, Israel, New Zealand, the United Kingdom and the United States, serving millions of children every year.

Website: http://starlightcanada.org

Twitter: @StarlightCanada         #StarGala20

Facebook: http://facebook.com/starlightcanada

Instagram: http://instagram.com/starlightcanada

YouTube: http://youtube.com/canadastarlight

About Toys“R”Us, Canada:

Toys“R”Us (Canada) Ltd and Babies“R”Us (Canada) Ltd are part of Toys“R”Us, Inc., the world’s leading dedicated toy and baby products retailer. Toys“R”Us, Canada operates 82 full-sized stores across the country. For store locations and convenient online shopping visit www.toysrus.ca and www.babiesrus.ca.

About Great Blue Heron Charity Casino:

The Great Blue Heron Charity Casino, located in scenic Port Perry Ontario, first opened its doors in 1997 and has steadily developed into one of Ontario’s premier casino destinations. With 550 exciting slots, 60 thrilling table games and award winning dining, the Great Blue Heron Casino is the closest casino to Toronto. The project is operated by a partnership consisting of Casinos Austria International, the Steiner Group and Sonco Gaming Inc. on behalf of the Mississauga’s of Scugog Island First Nation and OLG.

Website: http://www.gbhcasino.com

About The Michaels Companies, Inc.

The Michaels Companies, Inc., is North America’s largest specialty retailer of arts and crafts. As of Jan. 3, 2015, the Company owns and operates 1,168 Michaels stores in 49 states and Canada and 121 Aaron Brothers stores, and produces 11 exclusive private brands including Recollections®, Studio Decor®, Bead Landing®, Creatology®, Ashland®, Celebrate Its®, ArtMinds®, Artist’s Loft®, Craft Smart®, Loops & Threads® and Imagin8®. Visit www.Michaels.com for additional information.

Two Seriously Ill Brothers Help Create Teddy Bear To Raise Funds For Charity

Brothers Matteo and Nicco are newest designers of Starlight Children’s Foundation™ Canada’s 6th collectible bear, “Hiya”.

TORONTO, ON (November 25, 2014) - Starlight Children’s Foundation Canada in collaboration with Toys“R”Us Canada is proud to release their 6th Limited Edition Collectible Starlight Bear, Hiya. Designed by brothers Matteo and Nicco, Hiya is sold in Toys“R”Us and Babies“R”Us stores across the nation. A portion of Hiya’s sales will fund Starlight’s in and out-of-hospital programs, brightening the lives of seriously ill children across Canada.

Both brothers, Matteo (five years old) and Nicco (three years old) have been battling cancer. At 16 months old, Matteo was diagnosed with the rare form of bladder cancer, Rhabomyosarcoma. During Matteo’s 3.5 years of treatment (resulting in the removal of his bladder and prostate), his brother Nicco was diagnosed with Acute Lymphoblastic Leukaemia. Nicco now begins his chemotherapy treatment with Matteo by his side in remission.

Matteo, Nicco and their family bonded over the creation of the 2014 bear. Hiya is the name of Matteo and Nico’s favourite blankey; a double sided cozy and warm blanket they take everywhere.  The bear was crafted to feel just like that same blankey, and named after a term their grandmother uses meaning “sleepy sleepy”. The brothers included a gold and purple ribbon on the bear’s foot, representing childhood cancer awareness, and the fight of thousands of other children living with life threatening illnesses.

“The Starlight bear provides the opportunity to share stories of strength and courage with our supporters across the nation,” said Starlight executive director, Brian Bringolf. “We feel honoured to share Matteo and Nico’s moving story through our important and meaningful partnership with Toys”R”Us Canada.”

With the support of both employees and customers, Toys“R”Us Canada has raised over $12 million dollars for Starlight in the last 15 years.

Starlight Children’s Foundation Canada’s collectible bear Hiya is $14.99 and available in Toys“R”Us and Babies“R”Us stores across Canada and online at http://bit.ly/hiyabear

For photos of Hiya, the brother designers and their family, please follow: http://bit.ly/hiyaphotos

For more information, photos or interview requests, please contact:

Cory Stewart | Embrace Disruption PR

p: 647.638.1586 | e: cory@embracedisruption.com

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving kids and families through partnerships with more than 130 healthcare facilities. Over the past 30 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home. Starlight partners with more than 1,750 healthcare facilities and pediatric hospitals in Australia, Canada, Israel, New Zealand, the United Kingdom and the United States, serving millions of children every year.

Website: http://starlightcanada.org

Twitter: @StarlightCanada             #Hiya

Facebook: http://facebook.com/starlightcanada

YouTube: http://youtube.com/canadastarlight

About Toys“R”Us, Canada:

Toys“R”Us (Canada) Ltd., is part of Toys“R”Us, Inc., the world’s leading dedicated toy and juvenile products retailer. Toys“R”Us, Canada operates over 80 stores across the country. For store locations and convenient online shopping visit www.toysrus.ca or www.babiesrus.ca.

Tea & Tiaras, hosted by Breakfast Television Toronto’s Jennifer Valentyne, brought out hundreds to enjoy high tea and support the children’s organization.

TORONTO, ON (November 5, 2014) -  Fascinators, lace gloves and high fashion filled the Royal York Hotel’s concert hall as hundreds gathered to enjoy an afternoon of high tea in support of Starlight Children’s Foundation Canada’s first annual Tea & Tiaras, presented by Bloom Lanys. Coupled with delicious gourmet snacks and an exclusive fashion show from RW&CO., the November 2, 2014 event was a decadent afternoon hosted by Breakfast Television Toronto’s Jennifer Valentyne.

As guests arrived at 1:00 p.m., they were treated to a specialty cocktail while exploring the event’s many offerings including a silent auction, flower market by Anne & Co., jewellery bar by lia sophia and hand made fine millinery by David Dunkley. Once seated, attendees were treated to traditional high tea service, complimented with gourmet treats from celebrity chef Collin Thornton, along with performances by Antonella Cavallaro & Starlight child Emily Hurd.

Celebrity guests included event host Jennifer Valentyne, Love It Or List It’s Hilary Farr, celebrity chef Anna Olson, television personality Karl Lohnes, Canadian Opera Company’s Simone Osborne and Charlotte Burrage, actress Sheila McCarthy, National Ballet of Canada’s Greta Hodgkinson and Jillian Vanstone, JUNO nominated musician Alysha Brilla, television personality Anne Mroczkowski and Sportsnet Central’s Jackie Redmond.

“Tea & Tiaras was a wonderful event that allowed our many Starlight supporters a chance to enjoy an afternoon of decadence while supporting our foundation’s many important programs that brighten the lives of seriously ill children and their families across Canada,” said Starlight Canada’s VP, Special Events, Jeannie O’Regan. “One of the most rewarding parts of hosting events such as Tea & Tiaras, is the ability to involve Starlight children like Emily, who treated guests to a beautiful vocal performance, and Kayla, who modelled in the afternoon’s fashion show.”

The money raised from Tea & Tiaras will go towards funding Starlight’s in and out-of-hospital programming, which includes fun kits (essentials for unexpected hospital stays), hospital grants (funds for hospitals across the country to use on what kids need most), Fun Centres (portable stations equipped with a dvd player, Nintendo Wii, games and movies) and Day Brighteners (tickets to sports games, concerts and more).

For more information, photos or interview requests, please contact:

Cory Stewart | Embrace Disruption PR

p: 647.638.1586 | e: cory@embracedisruption.com

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving kids and families through partnerships with more than 130 healthcare facilities. Over the past 30 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home. Starlight partners with more than 1,750 healthcare facilities and pediatric hospitals in Australia, Canada, Israel, New Zealand, the United Kingdom and the United States, serving millions of children every year.

Website: http://starlightcanada.org

Twitter: @StarlightCanada         #StarlightMatters

Facebook: http://facebook.com/starlightcanada

About Bloom & Lanys:

Bloom Lanys Professional Corporation is a real estate boutique law firm providing business-driven service to its clients in a wide range of real estate transactions. For more than 25 years, BLPC has been advising on real estate acquisitions, dispositions, and financings, and we are proud to say we have been a supporter of the excellent work of Starlight Children’s Foundation Canada for many years. For more information, please call 416-486-9913 or email reception@bloom-lanys.com.

About Speakers’ Spotlight:

Speakers’ Spotlight represents the world’s most extraordinary speakers, leading thinkers and inspiring individuals.  Clients represent a cross-section of leading corporations, associations, government agencies, health care organizations, universities and colleges. Speakers’ Spotlight has arranged training programs, celebrity campaigns, digital content and more than 20,000 speaking engagements in over 30 countries.  www.speakers.ca

About RW&CO., A Division of Reitmans Canada: 

RW&CO. is committed to offering accessible ‘Polished Cool’ city wear to men and women who take pride in looking sharp on all occasions. With curated collections of well-crafted pieces featuring a strong attention to detail, the company is dedicated to style, fit and fashion. RW&CO. also prides itself in providing every customer with an enjoyable shopping experience, tailored to perfectly fit his or her lifestyle. The company operates just under 80 retail stores across Canada and offers online shopping at rw-co.com.

Toys“R”Us, Canada provides seriously ill Toronto child with an “all-you-can-snag” experience of a lifetime

Canada’s leading toy and juvenile retailer continues support of Starlight Children’s Foundation™ Canada’s programming to brighten the lives of seriously ill children and their families.

Toronto, ON (October 2, 2014)- On October 29, 2014, a Toronto-based Starlight child will participate in a 3-Minute Dash through the Toys“R”Us store at Sherway Gardens (690 Evans Ave)to snatch as much merchandise as possible within a three minute timeframe. 

The 3-Minute Dash is donated by Toys“R”Us as part of their longstanding partnership with Starlight Canada and will take place in five cities across Canada: Edmonton, Montreal, Ottawa, Toronto and Vancouver. Participants were randomly selected from each province as part of a contest Starlight Canada held earlier this month. Applicants were asked to share the details of their care journey and submit them to their local Starlight programs coordinator for entry.

Unique to the Toronto 3-Minute Dash, Starlight child Colena, who was randomly selected through contest for this Dash, has requested to share her special opportunity with three other local seriously ill Starlight children. Colena explained her belief lies in the Plato quote, “Be kind, for everyone you meet is fighting a harder battle.”

“Toys“R”Us, Canada’s ongoing commitment to our in and out-of-hospital programming is invaluable to Starlight,” says Starlight executive director, Brian Bringolf. “Special events like the 3-Minute Dash provide Starlight children with a chance to create much-needed positive memories away from the hospital, treatments and therapies.”

“Children have always been the focus of our charity work and Starlight continues to be a great partner for us as together, we share the goal of brightening the lives of seriously ill children when they need a reason to smile” says Kevin Macnab, President, Toys“R”Us Canada.  “Providing the Starlight children with an empty cart, and full reign of a Toys“R”Us store for 3 minutes, is the perfect escape from their hospital stay, as they race through the aisles and experience a fun and unique opportunity that they will never forget.  After events like these, it’s the joy on the children’s faces that motivate our employees to continue to raise funds and awareness for Starlight and towards making a difference in children’s lives.”

During the 16 year partnership, Toys“R”Us, Canada has raised over $12 million dollars for Starlight Canada. This year, in addition to the 3-Minute Dash, Toys“R”Us, Canada has helped to sponsor:

• 101 Hospital Grants (Montetary funding to support distractive entertainment for hospitalized children)
• 10,500 ER Admit Kits (A variety of care products for children and parents during unexpected hospital stays)
• 7,000 Baby & Toddler Fun Kits (Cuddly toys and games to distract very young children during unpleasant hospital stays)
• 10 Fun Centers (Mobile entertainment units featuring a Sharp AQUOS flat-screen television, a DVD player, a Nintendo Wii™ gaming system and a wide variety of Wii games)
• $150,000 in Great Escapes Sponsorships (A program that provides Starlight families with a chance to enjoy fun events together to create priceless memories, relax and then return home with a renewed sense of strength and hope)
• 100 Starlight Treasure Chests (A box filled with toys and surprises, used by children during appointments at the hospital or clinic)

For more information, media accreditation, photos or interview requests, please contact:

Cory Stewart

Embrace Disruption PR

cory@embracedisruption.com,

o: 416.963.9857 c: 647.638.1586

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving kids and families through partnerships with more than 130 healthcare facilities. Over the past 30 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home. Starlight partners with more than 1,750 healthcare facilities and pediatric hospitals in Australia, Canada, Israel, New Zealand, the United Kingdom and the United States, serving millions of children every year.

Website:     http://starlightcanada.org

Twitter:     @StarlightCanada         #StarDash

Facebook:     http://facebook.com/starlightcanada

About Toys“R”Us, Canada:

Toys“R”Us (Canada) Ltd., is part of Toys“R”Us, Inc., the world’s leading dedicated toy and juvenile products retailer. Toys“R”Us, Canada operates over 80 stores across the country. For store locations and convenient online shopping visit www.toysrus.ca or www.babiesrus.ca.

Canada’s leading toy and juvenile retailer continues support of Starlight Children’s Foundation™ Canada’s programming to brighten the lives of seriously ill children and their families.

Ottawa, ON (October 2, 2014)- On October 21, 2014, an Ottawa-based Starlight child will participate in a 3-Minute Dash through the Toys“R”Us store at Saint Laurent Shopping Centre (1200 Saint Laurent) to snatch as much merchandise as possible within a three minute timeframe.

The 3-Minute Dash is donated by Toys“R”Us as part of their longstanding partnership with Starlight Canada and will take place in five cities across Canada: Edmonton, Montreal, Ottawa, Toronto and Vancouver. Participants were randomly selected from each province as part of a contest Starlight Canada held earlier this month. Applicants were asked to share the details of their care journey and submit them to their local Starlight programs coordinator for entry.

“Toys“R”Us, Canada’s ongoing commitment to our in and out-of-hospital programming is invaluable to Starlight,” says Starlight executive director, Brian Bringolf. “Special events like the 3-Minute Dash provide Starlight children with a chance to create much-needed positive memories away from the hospital, treatments and therapies.” 

“Children have always been the focus of our charity work and Starlight continues to be a great partner for us as together, we share the goal of brightening the lives of seriously ill children when they need a reason to smile” says Kevin Macnab, President, Toys“R”Us Canada.  “Providing the Starlight children with an empty cart, and full reign of a Toys“R”Us store for 3 minutes, is the perfect escape from their hospital stay, as they race through the aisles and experience a fun and unique opportunity that they will never forget.  After events like these, it’s the joy on the children’s faces that motivate our employees to continue to raise funds and awareness for Starlight and towards making a difference in children’s lives.”

During the 16 year partnership, Toys“R”Us, Canada has raised over $12 million dollars for Starlight Canada. This year, in addition to the 3-Minute Dash, Toys“R”Us, Canada has helped to sponsor:

• 101 Hospital Grants (Montetary funding to support distractive entertainment for hospitalized children)
• 10,500 ER Admit Kits (A variety of care products for children and parents during unexpected hospital stays)
• 7,000 Baby & Toddler Fun Kits (Cuddly toys and games to distract very young children during unpleasant hospital stays)
• 10 Fun Centers (Mobile entertainment units featuring a Sharp AQUOS flat-screen television, a DVD player, a Nintendo Wii™ gaming system and a wide variety of Wii games)
• $150,000 in Great Escapes Sponsorships (A program that provides Starlight families with a chance to enjoy fun events together to create priceless memories, relax and then return home with a renewed sense of strength and hope)
• 100 Starlight Treasure Chests (A box filled with toys and surprises, used by children during appointments at the hospital or clinic)

For more information, media accreditation, photos or interview requests, please contact:

Cory Stewart

Embrace Disruption PR

cory@embracedisruption.com,

o: 416.963.9857 c: 647.638.1586

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving kids and families through partnerships with more than 130 healthcare facilities. Over the past 30 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home. Starlight partners with more than 1,750 healthcare facilities and pediatric hospitals in Australia, Canada, Israel, New Zealand, the United Kingdom and the United States, serving millions of children every year.

Website:     http://starlightcanada.org

Twitter:     @StarlightCanada         #StarDash

Facebook:     http://facebook.com/starlightcanada

About Toys“R”Us, Canada:

Toys“R”Us (Canada) Ltd., is part of Toys“R”Us, Inc., the world’s leading dedicated toy and juvenile products retailer. Toys“R”Us, Canada operates over 80 stores across the country. For store locations and convenient online shopping visit www.toysrus.ca or www.babiesrus.ca.

 Toys“R”Us, Canada provides seriously ill Montréal child with an “all-you-can-snag” experience of a lifetime

Canada’s leading toy and juvenile retailer continues support of Starlight Children’s Foundation™ Canada’s programming to brighten the lives of seriously ill children and their families.

Montréal, QC (October 2, 2014)- On October 22, 2014, a Montréal-based Starlight child will participate in a 3-Minute Dash through the Toys“R”Us store at 7300 Boulevard Décarie to snatch as much merchandise as possible within a three minute timeframe.

The 3-Minute Dash is donated by Toys“R”Us as part of their longstanding partnership with Starlight Canada and will take place in five cities across Canada: Edmonton, Montreal, Ottawa, Toronto and Vancouver. Participants were randomly selected from each province as part of a contest Starlight Canada held earlier this month. Applicants were asked to share the details of their care journey and submit them to their local Starlight programs coordinator for entry.

“Toys“R”Us, Canada’s ongoing commitment to our in and out-of-hospital programming is invaluable to Starlight,” says Starlight executive director, Brian Bringolf. “Special events like the 3-Minute Dash provide Starlight children with a chance to create much-needed positive memories away from the hospital, treatments and therapies.”

“Children have always been the focus of our charity work and Starlight continues to be a great partner for us as together, we share the goal of brightening the lives of seriously ill children when they need a reason to smile” says Kevin Macnab, President, Toys“R”Us Canada.  “Providing the Starlight children with an empty cart, and full reign of a Toys“R”Us store for 3 minutes, is the perfect escape from their hospital stay, as they race through the aisles and experience a fun and unique opportunity that they will never forget.  After events like these, it’s the joy on the children’s faces that motivate our employees to continue to raise funds and awareness for Starlight and towards making a difference in children’s lives.

During the 16 year partnership, Toys“R”Us, Canada has raised over $12 million dollars for Starlight Canada. This year, in addition to the 3-Minute Dash, Toys“R”Us, Canada has helped to sponsor:

• 101 Hospital Grants (Montetary funding to support distractive entertainment for hospitalized children)
• 10,500 ER Admit Kits (A variety of care products for children and parents during unexpected hospital stays)
• 7,000 Baby & Toddler Fun Kits (Cuddly toys and games to distract very young children during unpleasant hospital stays)
• 10 Fun Centers (Mobile entertainment units featuring a Sharp AQUOS flat-screen television, a DVD player, a Nintendo Wii™ gaming system and a wide variety of Wii games)
• $150,000 in Great Escapes Sponsorships (A program that provides Starlight families with a chance to enjoy fun events together to create priceless memories, relax and then return home with a renewed sense of strength and hope)
• 100 Starlight Treasure Chests (A box filled with toys and surprises, used by children during appointments at the hospital or clinic)

For more information, media accreditation, photos or interview requests, please contact:

Cory Stewart

Embrace Disruption PR

cory@embracedisruption.com,

o: 416.963.9857 c: 647.638.1586

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving kids and families through partnerships with more than 130 healthcare facilities. Over the past 30 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home. Starlight partners with more than 1,750 healthcare facilities and pediatric hospitals in Australia, Canada, Israel, New Zealand, the United Kingdom and the United States, serving millions of children every year.

Website:     http://starlightcanada.org

Twitter:     @StarlightCanada         #StarDash

Facebook:     http://facebook.com/starlightcanada

About Toys“R”Us, Canada:

Toys“R”Us (Canada) Ltd., is part of Toys“R”Us, Inc., the world’s leading dedicated toy and juvenile products retailer. Toys“R”Us, Canada operates over 80 stores across the country. For store locations and convenient online shopping visit www.toysrus.ca or www.babiesrus.ca.

For the past 30 years, Starlight Children’s Foundation Canada has been dedicated to brightening the lives of children with serious illness or life-altering injury. Starlight provides programs both in-and-out of hospital supporting the child and family from hospital to home.

We are thrilled to share that Starlight Children’s Foundation Canada is presenting the 1st annual Tea And Tiaras this November 2, 2014, at the Royal York Hotel. It will be an afternoon where “high tea meets high fashion,” and guests can enjoy gourmet treats and custom-blended teas from executive Chef Collin Thornton.

Hosted by Breakfast Television Toronto’s Jennifer Valentyne, attendees will be entertained by a live fashion show from retailer RW & CO, along with live and silent auctions, and access to an array of beauty products at the Beauty Corner. Come out to support an amazing charity and enjoy and afternoon of tea and fashion.

All-inclusive tickets are available for purchase for $80 per person or $600 for a table of 8 guests. For more information and to purchase tickets please see details at www.teaandtiaras.ca.

Starlight Children’s Foundation™ Canada invites families to take the ‘ride of their lives’ at 2nd Annual Drive For Smiles

MONTREAL, QC (August 28, 2014) – On September 21, 2014, hundreds will gather at Circuit ICAR  (12800 Henri Fabre) in Mirabel, Quebec to participate in The UPS Store’s 2nd Annual Drive For Smiles benefiting Starlight Children’s Foundation™ Canada. The event will provide an opportunity for Starlight families to enjoy a fun-filled day on the track, while interacting with luxury cars and participating in a variety of distractive entertainment.

Highlights of the day’s activities include a parade procession of luxury vehicles, followed by Starlight children experiencing the thrill of a lifetime on the Circuit ICAR track. After lunch, families will be invited to take a ride on a helicopter, try their hand at the 1 km go-karting track or watch as drivers show off their best moves on the track.

“We’re so grateful to The UPS Store for assisting us in providing these children and families with an escape from their everyday health concerns,” says Starlight executive director, Brian Bringolf. “Events like Drive For Smiles help families enjoy a day out without the stress of planning, organization and cost.”

Starlight’s mission to provide distractive entertainment spans from hospital to home, by providing programming such as Starlight Escapes (holiday parties, movie premieres), Day Brighteners (unexpected outings), Fun Kits (child essentials for unexpected hospital stays) and Fun Centers™ (equipped with a dvd player, Nintendo Wii, games and movies) for seriously ill children and their families.

“Starlight understands what families go through when a child is sick, and how important it is to find relief from constant worry and isolation,” says event chair Larry Plotnick. “Their programs, such as Drive For Smiles, are designed to distract children from their pain, help them better understand and manage their illnesses, and connect families who are facing similar challenges so they never feel alone. Those who have the ability to donate their luxury cars are just as enamoured with the event as the children. Spending time with these amazing kids in an intimate environment is truly a life-altering experience.”

Also taking place on the Circuit ICAR track, Starlight families will participate in a “Walk For Smiles”. The annual fundraising walk provides children with the unique chance to give back to the foundation. General public is able to contribute to families participating in Walk For Smiles via online donation at http://www.walkforsmiles.ca.

To participate or sponsor the 2nd Annual Drive For Smiles, please visit http://www.driveforsmiles.ca.

For more information, media accreditation, photos or interview requests, please contact:

Cory Stewart

Embrace Disruption PR

cory@embracedisruption.com,

o: 416.963.9857 c: 647.638.1586

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation Canada is part of Starlight’s global network, serving kids and families through partnerships with more than 130 healthcare facilities. Over the past 30 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home. Starlight partners with more than 1,750 healthcare facilities and pediatric hospitals in Australia, Canada, Israel, New Zealand and the United Kingdom and the United States, serving millions of children every year.

Website: http://www.starlightcanada.org/

Twitter: @StarlightCanada #DriveSmiles

Facebook: http://facebook.com/starlightcanada

Youtube: http://youtube.com/canadastarlight

About The UPS Store:

The UPS Store in Canada is a network of over 360 independently owned and franchised locations providing convenient and value-added business services to the small-office/home-office (SOHO) market, corporate “road warriors,” and consumers.

Website: http://www.theupsstore.ca

Twitter: @TheUPSStore_CAN

Facebook: https://www.facebook.com/TheUPSStoreCA

Imagine yourself boiling a pot of water over your outdoor fire (stoves don’t exist on this journey), only to have some pesky leaves fall into your H2o. Frustrated, you march over to the pot to remove the leaves when you notice an unbelievable aroma rising from the water. Out of curiosity, you decide to let the leaves brew away in your pot. Next thing you know, you have invented what would become the second most popular drink in the world! Sound unrealistic? Well, think again because that’s exactly how tea was created…or, close enough.

Below you’ll find an INFOGRAPHIC with some tasty details on this comforting beverage, but first, we thought you should know about Starlight Children’s Foundation’s 1st Annual Tea and Tiaras event coming to Toronto this November! Be sure to take a look at the website and snag some tickets – it promises to be a fabulous fashion-filled event, complete with tea and scrumptious gourmet treats!

Now, check out this infographic from News By Design for the full tea story!

Montreal, QC (June 25, 2014) – Over 4000 guests gathered under the stars at the Fairview Centre Parking Area in Montreal, QC on the evening of Saturday, June 14, 2014 for the 10th annual Strangers In The Night Gourmet Gala supporting Starlight Children’s Foundation Québec. The event, presented by Delmar International Inc. and honouring Broccolini Construction, was headlined by three time Grammy Award winning musical group, The Pointer Sisters. Other notable performers included Crystal Waters and a surprise appearance by JUNO nominated musician, Kristina Maria.

Highlights of the evening included 75 of Montreal’s top food vendors preparing a range of signature dishes for the massive crowd and a surprise announcement for Starlight Child Daniel, who was granted a trip to Disney World as part of Starlight Québec’s wish program.

Celebrity guests included Grammy award winning musical group The Pointer Sisters, 2013 JUNO nominee Kristina Maria, recording artist Crystal Waters, 19-2’s Benz Antoine, BT Montreal’s Catherine Verdon-Diamond, CHOM 97.7’s Jason Rockman, 92.5 The Beat’s Kim Sullivan and TB1, actors Kalinka Petrie, David Cloutier, Michael Murphy, and Sebastien Roberts along with many other notable Canadians.

“We are so thankful for all of the support we continue to receive from generous sponsors, donors and enthusiastic attendees at Strangers In The Night each year,” said event founder, Larry Day. “It is a great honour to participate in such a momentous evening, that in turn will support an important organization like Starlight Children’s Foundation Québec.”

Sponsors of the evening included Delmar International Inc., Desjardins, Air Canada Foundation, SAQ, 92.5 The Beat, The Gazette and CTV. In addition, Starlight Québec honoured sponsor Broccolini Construction for their long standing history of charitable giving to the Montreal community.

The money raised from Strangers In The Night 10 will go towards funding Starlight’s in and out-of-hospital programming, which includes Distraction Kits (essentials for unexpected hospital stays), hospital grants (funds for hospitals across the country to use on what kids need most), Fun Centres (portable stations equipped with a dvd player, Nintendo Wii, games and movies), Day Brighteners (tickets to sports games, concerts and more) and wish programs.

For more information, photos or to schedule an interview, please contact:

Cory Stewart | Embrace Disruption PR

P: 647.638.1586 | e: cory@embracedisruption.com

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation Canada is part of Starlight’s global network, serving kids and families through partnerships with more than 130 healthcare facilities. Over the past 30 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home. Starlight partners with more than 1,750 healthcare facilities and pediatric hospitals in Australia, Canada, Israel, New Zealand and the United Kingdom and the United States, serving millions of children every year.

Website: http://www.starlightcanada.org/

Twitter: @StarlightCanada #Strangers10

Facebook: http://facebook.com/starlightcanada

Youtube: http://youtube.com/canadastarlight

About Delmar International Inc. 

Delmar consists of roughly one thousand professionals working in 40 locations throughout North America & South America, Mexico and Asia. The DELMAR GROUP today provides a variety of supply chain related services including; Customs Brokerage, Freight Forwarding, ground services, warehousing and distribution, as well as consulting and cargo management technology solutions.

Website: http://www.delmarcargo.com/

Thousands to gather under the stars with The Pointer Sisters to raise funds for families in need

Montreal, QC (May 12, 2014) – Starlight Children’s Foundation Quebec is pleased to announce the return of their 10th annual Strangers In The Night Charity Gourmet Gala on Saturday June 14^th, 2014 at the Fairview Centre, Pointe-Claire (Parking Area #32). The evening, presented by Delmar International Inc., will be a fusion of food and entertainment – headlined by three-time Grammy Award winning musical group The Pointer Sisters.

The evening will begin at 5:00 p.m., with 75 of Montreal’s top food vendors dishing out their signature plates, giving the 5000+ guests a chance to tantalize their palates before dancing under the stars to musical performances by: The Pointer Sisters, Boogiewonderband, Backtraxx, Persuasion, Meg Smith, Sammie Libman, DJ Whitey, and special appearance by DJ TB1.

“Our tenth anniversary promises to be the best edition of Strangers In The Night yet. With our all-star lineup of celebrity performers and guests, Montrealers will have a chance to take part in a truly memorable, rewarding and inspirational evening,” said Larry Day, Founder of Strangers In The Night.

Starlight Children’s Foundation Quebec is pleased to welcome an extensive group of new and returning sponsors in support of Strangers in the Night 10. Sponsors include: Delmar International Inc., Desjardins, Air Canada Foundation, SAQ, 92.5 The Beat, The Gazette and CTV. In addition, Starlight Quebec will be honouring sponsor Broccolini Construction for their long standing history of charitable giving to the Montreal community.

Starlight Children’s Foundation Quebec aims to raise $500,000 from the evening. Tickets for this year’s Gourmet Gala can be purchased at www.strangersinthenight.ca.

For media accreditation, photos or to schedule an interview with talent, please contact:

Cory Stewart | Embrace Disruption PR

P: 647.638.1586 | e: cory@embracedisruption.com

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation Canada is part of Starlight’s global network, serving kids and families through partnerships with more than 130 healthcare facilities. Over the past 30 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home. Starlight partners with more than 1,750 healthcare facilities and pediatric hospitals in Australia, Canada, Israel, New Zealand and the United Kingdom and the United States, serving millions of children every year.

Website: http://www.starlightcanada.org/

Twitter: @StarlightCanada #Strangers10

Facebook: http://facebook.com/starlightcanada

Youtube: http://youtube.com/canadastarlight

About Delmar International Inc. 

Delmar consists of roughly one thousand professionals working in 40 locations throughout North America & South America, Mexico and Asia. The DELMAR GROUP today provides a variety of supply chain related services including; Customs Brokerage, Freight Forwarding, ground services, warehousing and distribution, as well as consulting and cargo management technology solutions.

Website: http://www.delmarcargo.com/

La Fondation pour l’enfance Starlight Québec présente la 10^ème édition de son spectacle annuel “Strangers In The Night”

Plusieurs milliers de gens se rassembleront sous les étoiles, en compagnie des célèbres “Pointer Sisters”, pour une collecte de fonds au profit de familles dans le besoin.

La Fondation pour l’enfance Starlight Québec est particulièrement fière de vous présenter la 10^ème édition de son gala gourmet “Strangers In The Night” qui aura lieu le samedi 14 juin prochain au centre commercial Fairview Pointe-Claire dans l’aire de stationnement #32. Cette soirée, présentée par Delmar International Inc., promet d’être divertissante, en plus de vous faire vivre une expérience gastronomique unique. De plus, le groupe très populaire des “Pointer Sisters”, trois fois gagnant d’un “Grammy Award”, offrira une performance musicale pour l’occasion.

La soirée commence à 17h00 avec 75 des plus prestigieux restaurants de Montréal, qui proposeront leurs meilleures assiettes aux 5 000 invités présents. Ces derniers auront la chance de goûter ces préparations de haute cuisine, avant de pouvoir danser sous les étoiles au rythme des Pointer Sisters, BoogieWonderband, Backtraxx, Persuasion, Meg Smith, Sammie Libman, DJ  Whitney, ainsi que de DJ TB1, en présentation spéciale.

“Cette 10^ème édition de l’évènement promet d’être la meilleure que nous ayons préparée à ce jour.  Les montréalais auront la chance d’assister à une soirée mémorable et inspirante, compte tenu des célébrités et des invités spéciaux présents,  ainsi que des prestations qui y seront offertes”, affirme Larry Day, fondateur de l’évènement.

La Fondation pour l’enfance Starlight Québec est heureuse d’accueillir un groupe toujours grandissant de commanditaires, dont plusieurs d’entre eux lui sont fidèles depuis des années, en plus de nouveaux venus pour cette édition de “Strangers In The Night 10″. Ce groupe de partenaires est composé de Delmar International Inc., les Caisses Desjardins, la Fondation Air Canada, la SAQ, la station de radio 92.5 “The Beat”, le journal The Gazette et CTV. 

La Fondation profitera de l’occasion pour honorer Broccolini Construction, un de ses commanditaires réguliers, pour son très long historique caritatif ; Broccolini Construction est un des plus importants donateurs du grand Montréal et redonne systématiquement à la communauté.

Lors de cet évènement, la Fondation Starlight Québec souhaite recueillir plus de 500 000 $ et il est possible de se procurer les billets au www.strangersinthenight.ca.

Pour toute question à propos des accréditations média, des photos ou des demandes d’entrevue :

Cory Stewart | Embrace Disruption PR

Tel : 647.638.1586 | cory@embracedisruption.com

À propos de La Fondation pour l’enfance Starlight 

La Fondation Starlight Québec fait partie du regroupement “Starlight Global Network” et offre du soutien à des familles dans le besoin, en collaboration avec plus de 130 établissements de santé. Depuis les 30 dernières années, Starlight est devenu graduellement un leader dans le monde des organismes de bienfaisance et collabore constamment avec de nombreux experts pour améliorer la vie et la santé des enfants et de leurs familles à une échelle planétaire. En collaborant avec des gens novateurs en matière de soins pédiatriques, de divertissement et de technologies nouvelles, Starlight offre un mélange unique de programmes et de services pour les enfants et leur famille, de l’hôpital jusqu’à la maison.

Starlight Global Network agit en partenariat avec plus de 1 750 établissements de santé et hôpitaux pédiatriques en Australie, au Canada, en Nouvelle-Zélande, au Royaume-Uni et aux États-Unis. Ce regroupement offre ses services à des millions d’enfants chaque année.

Site web : http://www.starlightcanada.org/

Twitter : @StarlightCanada #Strangers10

Facebook : http://facebook.com/starlightcanada

Youtube : http://youtube.com/canadastarlight

À propos de Delmar International Inc.

Delmar est composé d’environ un millier de professionnels de l’industrie œuvrant dans 40 bureaux à travers l’Amérique du Nord, l’Amérique du Sud, le Mexique et l’Asie. Actuellement, le Groupe Delmar, chef de file dans le domaine du courtage en douane et du transit de fret, offre une gamme complète de solutions et de services logistiques de pointe, services au sol, entreposage et distribution, ainsi que des services-conseils et des solutions technologiques de gestion du fret.

Site web : http://www.delmarcargo.com/

Organization hosts record-breaking fundraising event at Toronto’s Fairmont Royal York

TORONTO, ON (April 8, 2014) – On the evening of April 5, 2014, over 700 Starlight Children’s Foundation Canada supporters gathered at Toronto’s Fairmont Royal York to attend the organization’s 19th Annual Gala, sponsored by Toys”R”Us and Babies”R”Us Canada. Hosted by comedian Carla Collins, over $500,000 was raised for the foundation through generous donations from sponsors, supporters and attendees.

This year, the London, Calling! theme brought the event to new heights with decor inclusive of Buckingham Palace gates, a recreated Covent Garden Market, London-style pubs and a swinging sixties room. Throughout the evening, guests were able to mingle with tribute artists emulating the Queen, Palace Guards, Austin Powers and the Spice Girls.

Celebrity guests included MTV Canada’s Aliya-Jasmine Sovani; Gala host, Carla Collins; Love It Or List It’s Hilary Farr; members of the Canadian rock band The Trews, Jack Syperek, Sean Dalton and John-Angus MacDonald; Toronto Argonauts players John Chiles and Jonathan Hood; 2014 JUNO nominated musician Melanie Durrant; television personality Paul Venoit; ET Canada’s Sangita Patel; supermodel Stacey McKenzie; actress Tara Spencer-Nairn, and many other notable Canadians.

“The Starlight Canada Gala continues to be one of our largest sources for fundraising throughout the year. We could not continue the important work we do for families across the nation without the generous support from all of our sponsors, supporters and attendees.” said Starlight Canada executive director, Brian Bringolf.

The money raised from the Gala will go towards funding Starlight’s in and out-of-hospital programming, which includes fun kits (essentials for unexpected hospital stays), hospital grants (funds for hospitals across the country to use on what kids need most), Fun Centres (portable stations equipped with a dvd player, Nintendo Wii, games and movies) and Day Brighteners (tickets to sports games, concerts and more).

For more information, photos or interview requests, please contact:

Cory Stewart | Embrace Disruption PR

p: 647.638.1586 | e: cory@embracedisruption.com

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving kids and families through partnerships with more than 130 healthcare facilities. Over the past 30 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home. Starlight partners with more than 1,750 healthcare facilities and pediatric hospitals in Australia, Canada, Israel, New Zealand, the United Kingdom and the United States, serving millions of children every year.

Website: http://starlightcanada.org

Twitter: @StarlightCanada         #StarlightMatters

Facebook: http://facebook.com/starlightcanada

About Toys“R”Us, Canada:

Toys“R”Us (Canada) Ltd., is part of Toys“R”Us, Inc., the world’s leading dedicated toy and juvenile products retailer. Toys“R”Us, Canada operates over 80 stores across the country. For store locations and convenient online shopping visit www.toysrus.ca or www.babiesrus.ca.

Morning aerobics to keep warm!

Brushing up on our Panda knowledge.

Our first panda look!

The panda seems to be just as interested as the kids!

Getting ready for Canada AM.

Starlight’s moment in the spotlight!

Big thank you to CTV’s Canada AM and Starlight Canada for making the morning so special.

Big thank you goes out to Canada AM, Starlight Children’s Foundation and Matt Dusk for making this morning happen!

Organization Plans Star-Studded Fundraising Event Fit for a Queen

TORONTO, ON (February 25, 2014) – Starlight Children’s Foundation Canada is proud to announce the return of their annual Fundraising Gala on April 5, 2014 at Toronto’s Fairmont Royal York (100 Front St. West). The 19^th annual Starlight Gala will be hosted by the “Queen of Comedy”, Carla Collins, and is presented by Toys“R”Us and Babies“R”Us Canada.

Beginning at 5:30 p.m., over 700 guests will enter a fully transformed venue, fashioned to mirror the evening’s theme, London, Calling! Complete with ‘royal’ influences, programming will include dinner, silent and live auctions and a selection of top Brit-themed entertainment.

“Our Gala continues to be one of the most important fundraising initiatives that we host throughout the year,” said Starlight executive director, Brian Bringolf. “It offers the unique opportunity to gather sponsors, donors, volunteers and Starlight families under one roof to celebrate the work that we do.”

(Gala host, Carla Collins) 

Celebrities scheduled to attend include: recording artists Matt Dusk and Karl Wolf, Love It Or List It’s Hilary Farr, supermodel Stacey McKenzie, YTV’s Next Star judge Mark Spicoluk, KiSS 92.5′s Taylor Kaye, PROUD FM’s Mike Chalut, cast members from television shows such as Murdoch Mysteries and The Listener, along with many other notable Canadians.

Starlight Canada is pleased to welcome an extensive group of new and returning sponsors in support of their 19th annual Gala. Supporters include: Presenting Sponsor, Toys”R”Us and Babies”R”Us Canada; Diamond Sponsors, Great Blue Heron Charity Casino and Delmar International; Gold Sponsor, Bloom Lanys Professional Corporation; and Silver Sponsors, Playtex, Hillberg & Berk and Corus Entertainment.

“Toys“R”Us Canada has sponsored Starlight Children’s Foundation for 16 years because we truly believe that it makes a difference in children’s lives,” said Kevin Macnab, president of Toys“R”Us Canada. “One parent, whose 3-year-old daughter was in the hospital, wrote us and said, ‘The Starlight Fun Room, with its arts and crafts area, replaced Helena’s tear-stained cheeks with smiles and glitter.’ It is stories like Helena’s that inspire us to sponsor the Starlight Gala and motivate our employees to raise funds and awareness for Starlight throughout the year.”

Since its inception in 1995, the Starlight Gala has raised over $5,000,000 dollars, making it one of the foundation’s largest sources for fundraising. Tickets for this year’s event can be purchased online by visiting http://www.starlightmatters.com.

(Photo from last year’s 18th annual Starlight Gala)

For media accreditation, photos or interview requests, please contact:

Cory Stewart | Embrace Disruption PR,

p: 647.638.1586 | e: cory@embracedisruption.com

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving kids and families through partnerships with more than 130 healthcare facilities. Over the past 30 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home. Starlight partners with more than 1,750 healthcare facilities and pediatric hospitals in Australia, Canada, Israel, New Zealand, the United Kingdom and the United States, serving millions of children every year.

Website:       http://starlightcanada.org

Twitter:          @StarlightCanada         #StarlightMatters

Facebook:    http://facebook.com/starlightcanada

YouTube:       http://youtube.com/canadastarlight

About Toys“R”Us, Canada:

Toys“R”Us (Canada) Ltd., is part of Toys“R”Us, Inc., the world’s leading dedicated toy and juvenile products retailer. Toys“R”Us, Canada operates over 80 stores across the country. For store locations and convenient online shopping visit www.toysrus.ca or www.babiesrus.ca

About Great Blue Heron Charity Casino:

The Great Blue Heron Charity Casino, located in scenic Port Perry Ontario, first opened its doors in 1997 and has steadily developed into one of Ontario’s premier casino destinations. With 550 exciting slots, 60 thrilling table games and award winning dining, the Great Blue Heron Casino is the closest casino to Toronto. The project is operated by a partnership consisting of Casinos Austria International, the Steiner Group and Sonco Gaming Inc. on behalf of the Mississauga’s of Scugog Island First Nation and OLG.

About Delmar International Inc.:

Delmar consists of roughly one thousand professionals working in 40 locations throughout North & South America, Mexico and Asia.  THE DELMAR GROUP today provides a variety of supply chain related services including; Customs Brokerage, Freight Forwarding, ground services, warehousing & distribution, as well as consulting and cargo management technology solutions.

Canada’s leading toy and juvenile products retailer collaborates with Starlight Children’s Foundation^TM Canada to provide customers with a unique way to give back during the holiday season

TORONTO, ON– In line with the spirit of Giving Tuesday, Toys“R”Us, Canada, in partnership with Starlight Children’s Foundation™ Canada, has launched its 16th annual Star campaign in Toys“R”Us and Babies“R”Us stores across the nation. The program, which runs until December 29, allows customers to purchase stars in-store or online by providing a donation value of their choice. All proceeds go directly to Starlight Canada.

Since introducing the program during the 1998 holiday season, Toys“R”Us, Canada and its customers have been able to raise more than eleven million dollars for Starlight —with one and a half million dollars being raised last year alone. All the proceeds from the Star campaign will go towards funding Starlight’s in and out-of-hospital programming, which includes fun kits (child essentials for unexpected hospital stays), hospital grants (funds for hospitals across the country to use on what kids need most), Fun Centres (equipped with a dvd player, Nintendo Wii, games and movies) and Day Brighteners (tickets to sports games, concerts and more).

“This holiday campaign is crucial in funding essential programming that supports tens of thousands of seriously ill children and their families all through 2014,” said Brian Bringolf, executive director, Starlight Canada. “We’re so grateful for the generosity of Toys“R”Us employees and their customers in helping make this campaign a monumental success each and every year.”

”By supporting Starlight Canada’s in and out-of-hospital programming and hospital grants, we focus our efforts on helping children in our communities,” said Mary Hewton, vice president human resources, Toys“R”Us, Canada.  “In November and December, Toys“R”Us employees will act as Starlight Canada ambassadors, raising awareness in-store, online and through many ‘fun’-raising events.”

Customers are able to participate in the Star campaign by visiting Toys“R”Us and Babies“R”Us stores across the country and through http://toysrus.ca/star.

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation Canada is a charitable organization that brightens the lives of seriously ill children and their families in communities across Canada.  We are the only charity in Canada that helps seriously ill children in and out of hospital, from diagnosis throughout the course of their care journey.

Website: http://starlightcanada.org

Twitter: @StarlightCanada         #StarlightMatters

Facebook: http://facebook.com/starlightcanada

YouTube: http://youtube.com/canadastarlight

About Toys“R”Us, Canada:

Toys“R”Us (Canada) Ltd., is part of Toys“R”Us, Inc., the world’s leading dedicated toy and juvenile products retailer. Toys“R”Us, Canada operates over 80 stores across the country. For store locations and convenient online shopping visit www.toysrus.ca or www.babiesrus.ca

For additional information, photos or interview requests, please contact:

Cory Stewart, Founder

Embrace Disruption PR

1.416.963.9857

cory@embracedisruption.com

It seems the older we get, the harder it is to figure out what gift to get for our loved ones. To avoid stressing over what to buy and last-minute shopping trips to the mall (please, anything but the madness of malls in the month of December!) here’s our 2013 Holiday Gift Guide to make him, her or a little one you know happy this holiday season.

For Him

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5. MacPro - $3,099 -$4,099CAD

If you want to really excite a loved-one who loves tech, buy him (or her – this one isn’t exclusive to just men) the MacPro. This beast of a machine (it really is a beast) boasts quad-core (or six-core for the pricier version) processor, 12 GB DDR3 ECC memory, Dual AMD FirePro D3000 graphics processor, four USB 3 ports, Dual Gigabit ethernet port, and a bunch more specs we’re drooling over. The design is gorgeous, as well. Set to be released in December, you might have to spend a night in front of Apple in order to pick one up in time for the holidays.

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4. iPega Wireless Bluetooth Controller – $29USD

This awesome Bluetooth joypad for iPhone, iPad, iPod and Android devices is easy to remove and easy to use. Simply connect via bluetooth and play away! This is the perfect gift for the mobile gamer at a price that won’t break the bank.

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3. Mophie Juicepack Powerstation - $79.95USD

Charge your electronics on the go with this compact 4,000 mAh device. It’s compatible with most USB-enabled devices, charges your device quicker with a 2.1 amp outlet, has four LED lights showing how much charge it has left, and it also comes equipped with built-in short-circuit, overcharge and temperature protection.

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2. CTA Digital Pedestal Stand for iPad with Roll Holder - $44.99

This iPad stand is both hilarious and functional. Make his next trip to the toilet more amusing by giving him the CTA Digital iPad Pedestal Stand with attached toilet paper roll holder. At first we chuckled and thought it wouldn’t be a gift that anybody would use. But, alas, we’re human. It has a stable, heavyweight base and a 10″ bendable neck to position the screen in any direction or height. So, you don’t necessarily have to be sitting on a toilet. You can put on your favorite show while taking a relaxing bath. Available online only on Sears.ca.

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1. Olloclip Quick-Connect Lens Solution for iPhone 5 – $69.95CAD

This lens clip for iPhone 5 (is also available for iPhone 4 and 4s) allows you to take macro, fish-eye and wide angle lens photos quickly and easily. It’s the perfect gift for the avid iPhone photographer and Instagram lover. The lens clip works well with most apps and also has a live-shooting mode function.

For Her

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5. Wine Purse - $40USD

You know how sometimes you scramble to find a gift bag to put that bottle of wine in before a party? Usually it’s regifted, and sometimes you face the horror of realizing the person who gave it to you signed that card that’s attached on the bag. Well, this adorable bag has solved your problems. Its cylindrical shape holds any bottle of wine, and the bag is designed to look like an ultra stylish purse. It’s also practical, with metal feet at the bottom to prevent the bag from rolling around. The perk – it’s re-usable and very eco-friendly.

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4. Triple Oxygen Instant Energizing Eye Mask - $65CAD

We all work long hours and most of the time those hours are spent in front of a computer screen. No matter what we do, no matter how many hours of sleep we get, we’re still sometimes cursed with the dreaded “eye-bags.” We found a product that actually gets the job done by releasing 3 different types of oxygen while it brightens, de-puffs and re-hydrates your undereyes. It’s a bit costly, since you only get four applications in a box. However, if you or someone you know has an event coming up and wants to look flawless, get them this gift. They’ll look flawless in every photo and they’ll love you for it! Available at all Sephora stores.

Side note: If this product is too rich for your blood, then go for Sephora’s “Instant Depuffing Eye Mask.” At $7, it’s much easier on the wallet and makes for a fab stocking-stuffer!

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3. Luxe Cozy Robe – $116.65CAD

This luxurious, soft and durable robe is a gift that will definitely last. With the option to monogram her initials on the robe, you can make her truly feel special and like everyday is a day at the spa. It a soft brushed microfiber in a knit weave that is easy to wash and doesn’t wear.

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2. MARC JACOBS Showstopper 7-piece Holiday Set – $107

If you know a girl who loves to be pampered and loves her beauty products, this is the perfect gift. The set includes a mini rollerball in Honey Eau du Parfum, Style Eye-Con No. 3 in The Star, Lust for Lacquer Lip Vinyl in Kiss This, Magic Marc’er Precision Pen, Lash Lifter Gel Mascara and mirror all in an adorable Showstopper makeup bag specially designed by Marc Jacobs.

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1. The Petite Pizzeria – $129.95USD

This is the most adorable and versatile kitchen gift to give. Don’t worry, the person receiving this gift doesn’t have to be a master chef. This petite pizza maker can make frozen pizzas as well as homemade pizzas. It heats up to 315 degrees (celsius) in just minutes, and its lightweight and portable design make it easy to store when not in use (however, it’s stylish enough to keep on your kitchen counter as well). Keep in mind if you want to have it shipped to Canada, you must call 800-243-0852 to place your order, as there is no option to check-out online using an Canadian address.

 For a Little One

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5. Owl Keep You Warm Blanket – $17.99USD

A super warm, cuddly blanket is disguised by this adorable Owl. It’s folds out to 45×30 inches and is perfect to cover up your little one on a cold winter night. When not in use, it could be used as an adorable stuffed addition on your child’s bed.

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4.Glow Crazy Doodle Dome – $29.99CAD

What kid doesn’t love to scribble all over the walls? That is, until they get in trouble for scribbling all over the walls (or furniture, or carpets..sorry mom and dad!) With this genius product, your little one can now scribble away inside the Doodle Dome. The drawings are glow-in-the-dark and eventually fade, which means you can reuse the fabric without washing it. It comes with a pen, travel bag, 4 stencils and instructional book.

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3. Sno-Paints – $9.98-$18.98USD

Now you don’t have to beware of yellow snow! These environmentally-friendly tinted snow powder paints are perfect for having your little one have fun and get creative on snow days. Sno-paints are safe for pets, people and the environment, and they dissolve in warm water and melt along with the snow.

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2.BarkBox - $20/monthUSD (6 mo. subscription)

Ok, for the ones who don’t have or don’t know any human littles ones we have the perfect alternative. If you or a friend have a dog, try this adorable new service that sends treats, toys and a variety of products for the pup. All you do is choose the size/weight of the dog and the subscription length (Choose from 1, 3 or 6 months) and they will send over fun new products every month that cater to their specific size. 10% of the proceeds go toward a rescue group, so you won’t feel bad about the purchase (not that you would!). You can subscribe to BarkBox for yourself, or give it to a friend as a gift.

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1. Beario - $14.99CAD

Starlight Children’s Foundation Canada’s fifth limited edition bear was specially designed by Dylan, who suffers from spastic quadriplegic cerebral palsy, and his brother Connor. Beario was modelled after Dylan’s favourite video game character, Super Mario (hence the red star on it’s little foot). A portion of Beario’s sales go toward funding Starlight’s in and out-of-hospital programming to help families in need. Available at all Toys”R”Us and Babies”R”Us stores across Canada.

Starlight Children’s Foundation™ Canada Announces Release Of Fifth Collectible Bear

Organization collaborates with Toys“R”Us Canada and child to create a stuffed toy with meaning.

TORONTO, ON – Starlight Children’s Foundation™ Canada, in partnership with Toys“R”Us, Canada, is pleased to announce the release of Beario, the fifth limited edition collectible Starlight bear to be sold in Toys“R”Us and Babies“R”Us stores across the nation this fall. A portion of Beario’s sales will go towards funding Starlight’s in and out-of-hospital programs, brightening the lives of seriously ill children across Canada.

Seven-year-old Starlight child Dylan, who lives with spastic quadriplegic cerebral palsy, was selected by Starlight to design this year’s collectible bear. With the help of his big brother Connor, Dylan modeled the bear, which boasts a charming smile and a red star on its paw, after his favourite video game character, Super Mario™.

“The Starlight bear continues to be a powerful and important part of our partnership with Toys“R”Us,” said Starlight’s Executive Director, Brian Bringolf. “As with Starlight bear collaborations in the past, we hope that Dylan’s unique design will help raise awareness of his and other Starlight children’s courageous stories.”

With the support of both employees and customers, Toys“R”Us Canada has raised over $11 million dollars for Starlight in the last 15 years. In addition to distributing and manufacturing Beario, Toys“R”Us will be donating grants to hospitals across Canada to further assist in developing Starlight programming.

“Working with a Starlight child to create their very own unique and collectible Bear each year is an incredibly rewarding process for Toys“R”Us and Babies“R”Us,” said Kevin Macnab, President Toys“R”Us, Canada.  “We believe kids should be kids, especially when going through difficult times, and by selecting Dylan to design this year’s bear, provides not only him, but his family with a fun and creative distraction from his ongoing medical treatments.”

Starlight Children’s Foundation Canada’s collectible Beario is $14.99 and will be made available in Toys“R”Us and Babies“R”Us stores across Canada and through http://www.toysrus.ca in late October.

About Starlight Children’s Foundation Canada:

Starlight Children’s Foundation Canada is a charitable organization that brightens the lives of seriously ill children and their families in communities across Canada.  We are the only charity in Canada that helps seriously ill children in and out of hospital, from diagnosis throughout the course of their care journey.

Website: http://starlightcanada.org

Twitter: @StarlightCanada             #Beario

Facebook: http://facebook.com/starlightcanada

YouTube:  http://youtube.com/canadastarlight

About Toys“R”Us, Canada:

Toys“R”Us (Canada) Ltd., is part of Toys“R”Us, Inc., the world’s leading dedicated toy and juvenile products retailer. Toys“R”Us, Canada operates over 80 stores across the country. For store locations and convenient online shopping visit www.toysrus.ca or http://www.babiesrus.ca

For additional information, photos or interview requests, please contact:

Cory Stewart, Founder

Embrace Disruption PR

1.416.963.9857

cory@embracedisruption.com

When it comes to brand awareness and fundraising, charities and non-profits are faced with a daunting task these days. We’re seeing a shift in the demographic of donors, making it extremely important to target new audiences in order to expose them to organizations they may not be aware of.

In today’s congested world of advertising, it’s hard to make noise among a sea of ads and direct mail campaigns: geared to draw interest and new supporters. Younger generations aren’t taking the time to read through the extensive materials an organization puts together, and they’re certainly not consuming content in traditional ways. It’s important to embrace the disruption happening within this market, and one way to do so is with effective public relations.

PR is often considered an add-on to non-profit campaigns, as many organizations have not had a chance to see its true effectiveness. Having worked recently with organizations like The Starlight Children’s Foundation and Pants Off For Prostate Cancer (click to see image galleries of events EDPR assisted with), we at Embrace Disruption PR have a firm grasp on how to execute a strong non-profit PR campaign.

Here are a few of the PR tactics we use to build awareness for non-profits in order attract a new wave of donors and supporters:

Publicity

Perhaps the most traditional of tactics, publicity can help get your organization in top tier news outlets. Whether it’s to publicize an upcoming event, or shed light on a touching story – PR firms and agencies can assist in getting you on your market’s top television shows, newspapers and magazines. It’s important to note: publicity doesn’t end with securing stories in traditional outlets, it should be inclusive of blogs and other content sources. In today’s landscape, fewer and fewer people are consuming content in it’s physical format – they’re looking online. Think about your research habits – you’re more likely to examine topics that matter to you through online tactics like search engines, blogs/websites and social media, right? That brings us to our next approach.

Social Media

Building meaningful relationships with like-minded influencers and supporters online can prove to be invaluable. It’s probable that many of your supporters are already actively online, talking about your brand or cause. You should be part of the conversation too – always go where your audience is. PR firms can use their established relationships with influential people online, and also build new relevant relationships to help promote and publicize your organization in one of the world’s most digestible content formats. Remembering that the exposure rate for social networking can be endless, having a strong social strategy and presence can be detrimental to building your organization’s awareness.

Blog

If your organization (or PR firm) isn’t blogging regularly, they should be. What better way to control your messaging and communicate to audiences beyond your traditional reach. Showing up in search engines more prominently with quality content can make the difference between a new donation, ticket purchase or even volunteer (elements non-profits can’t ever have enough of).

Sponsorship & Partners

Oftentimes, PR agencies and firms represent or know a variety of businesses that are actively looking for ways to align themselves with charities or non-profits that are meaningful to their organization. Finding opportunities to create special benefits, in-kind donations, sponsorships, conferences, races, galas, and contesting are definitely within the realm of a PR firm’s abilities.

Ambassador Campaigns

Another fantastic addition to your public relations efforts includes securing notable individuals and celebrities to act as spokespeople for your non-profit organization. Most PR firms have strong relationships with talent and talent management, which allows them to identify perfect matches for your publicity engagements or public service announcements. PR pros will often find opportunities to place these spokespeople within media (both traditional and non), as well as in speaking engagements and at events.

With millions of impressions garnered through traditional and non-traditional PR tactics, we’ve managed to build out incredible campaigns for our non-profit clients. If you’d like to chat more about what we can do for your organization, please don’t hesitate to send us an email or call us at (416) 963.9857 – we are based out of Toronto and our reach is nationwide.

Each week at Embrace Disruption we introduce you to an influential person in the digital, blogger, arts, culture, film, or media world! Every Thursday, you can check back at EDPR to find out who we think is particularly amazing at ‘embracing disruption’ within their respective industries. This week, we’d like to introduce you to Starlight Canada’s Chief Operating Officer, Jeannie O’Regan!

What’s your official job title, and where did you go to school?

• Chief Operating Officer, Starlight Children’s Foundation
• Ryerson University, Event Planning and Management
• George Brown, Business Management

Elevator pitch. Describe yourself in a nutshell (or sea shell, or any shell for that matter).

I am a successful meeting/event planner and operations executive with 20 years’ experience providing services and cultivating change. I have excellent hands-on skills in clarifying needs, creating opportunities, nurturing relationships, and growing profits.

I often refer to myself as an M&M … hard exterior shell but soft on the inside.

Why did you pursue what you’re doing now? What was the inspiration?

There’s a time in your life when you have to decide if your high-paying yet high-stress job is worth it.  I truly believe that when you are passionate about something, you give your all to what you are doing – Starlight has given me that passion back.  I know what I do has a positive impact on the lives of so many children and their families and that is food for my soul.

I’m inspired by my family and by the support they’ve given me.  I’m inspired by children who struggle through illnesses day in and day out and yet can still smile.   I am inspired by animals that are abused and yet still trust in humans.

What is the best part of your day-to-day?

Professionally – having a parent or child contact me about how we made a difference.

Personally – when my kids tell me they love me every morning.   Unconditional love … it doesn’t get any better than that!

What’s the most challenging?

When I see pictures or hear stories of Starlight children who have passed, my heart breaks and I find myself giving my kids an extra squeeze when I get home.

If you took a look in the cliché crystal ball, what do you see for yourself?

All of life is experienced through the present moment; therefore the future does not exist. By the time tomorrow comes it is now the present moment!

How do you embrace disruption in your work and personal life?

As Charles Kettering once said, “The world hates change, yet it is the only thing that has brought progress.” I have learned to embrace change … good and bad; it is about moving forward, learning from our successes and our failures and making the best of each moment.

What is the most memorable moment in your career?

It would have to be the first event I planned on my own.  It was the year 2000 and I had played a supporting role in dozens of events by then.  This event was in its 20^th-plus year and it was stale.  It wasn’t expected to survive and they took a chance that I could breathe fresh life into it.  It was a resounding success and went on to be the premier industry event in healthcare (in fact, the event is still held each year … my legacy lives on!).

Do you support any initiatives or charities? Tell us about it, and please provide links!

I’m a softie when it comes to those who can’t defend themselves.  Children, animals, the elderly.

Starlight is obviously dear to my heart (www.starlightcanada.org) but I also support Plan Canada – the “Because I’m a Girl” campaign is brilliant.  (http://plancanada.ca/BecauseIamaGirlOverview) and small community animal shelters.

Tell us what you see yourself doing at 65 years old.

Definitely retired but not idle!  I want to sit on a Board to keep my mind sharp.  Travel to experience new things.  Enjoying life to its fullest in all regards!

Just for fun: if you had to pick one app in the whole APPVERSE, what would it be?

I’m a news geek! Zite is my go-to APP everyday.  Zite analyzes feeds to create a magazine tailored my interests from a variety of sources. One-stop-shop reading!

TORONTO, ON (April 9, 2013) – On the evening of April 6, 2013 over 700 charitable attendees devoured cotton candy, fresh popcorn and decadent chocolate amongst fire-eaters, stilt walkers, strong men and a bearded lady at the Fairmont Royal York in support of the 18^th Annual Starlight Children’s Foundation Gala.

Celebrity supporters including Dragon’s Den’s Arlene Dickinson, ET Canada’s Rick Campanelli, MTV’s Matt Barker, Fashion Model Stacey McKenzie, The Listener’s Ennis Esmer and Rainbow Sun Francks, Love It Or List It’s Hilary Farr, App Central’s Amber MacArthur, Proud FM’s Mike Chalut and The Next Star’s Mark Spicoluk among others joined host CTV weather anchor, Anwar Knight for an evening of magic, wonder and excitement.

 “This year will mark our most successful gala to date. We’re absolutely thrilled with the amount of support and generosity from all attendees, volunteers, and celebrity talent. The money raised helps us to deliver our in-hospital and out-of-hospital programs and brighten the lives of seriously ill children and families.” said Starlight President, Christopher Barry.

Ticket-holders were granted access to a variety of priceless auction items including a sleepover at Toys“R”Us (the Gala’s presenting sponsor), a walk-on role and set visit to CBC’s Murdoch Mysteries and a private screening for 300 people to DreamWorks Animation’s upcoming film, Turbo 3D.

The $500,000 was raised through the evening’s live and silent auctions, games room and Starlight bear sales and, through Starlight Canada’s programs, gives seriously ill children the opportunity to laugh, play and just be kids again.

About The Starlight Children’s Foundation:

Starlight Children’s Foundation Canada is a charitable organization that brings smiles, laughter and joy back into the lives of children with serious illness through in-hospital distractive entertainment and out-of-hospital fun family events.

Website: http://www.starlightcanada.org
Twitter: @StarlightCanada
Facebook: http://www.facebook.com/StarlightCanada

About Toys“R”Us, Canada:

Toys“R”Us (Canada) Ltd., is part of Toys“R”Us, Inc., the world’s leading dedicated toy and juvenile products retailer. Toys“R”Us, Canada operates 74 stores across the country. For store locations and convenient online shopping visit www.toysrus.ca  orhttp://www.babiesrus.ca

For interview requests or more photos please contact:

Cory Stewart
Embrace Disruption PR
647.638.1586
cory@embracedisruption.com

All photos courtesy of George Pimentel Photography:

CTV’s Amber Mac:

CBC’s Arlene Dickinson:

ProudFM’s Mike Chalut:

ET Canada’s Rick Campanelli and wife Angie:

1 Girl, 5 Gays’ Matt Barker:

The Next Star’s Mark Spicoluk:

Degrassi’s Taysha Fuller:

Love It Or List It’s Hilary Farr:

Fashion Icon & Model Stacey McKenzie:

Celebrity Designer Glen Peloso, NewsTalk 1010′s Pay Chen, and KiSS 92.5′s Taylor Kaye:

TORONTO, ON (March 4, 2013) – Starlight Children’s Foundation Canada is embarking upon their 18^th annual Fundraising Gala on April 6, 2013 at Toronto’s Fairmont Royal York (100 Front St West), hosted by CTV’s Weather Anchor Anwar Knight.

“Our gala continues to be one of the most magical nights for all those involved with Starlight. It’s a chance for our supporters, donors and organizers to meet and celebrate the work that we do to benefit Canadian children living with a serious illness or life-altering injury,” said Christopher Barry, President of Starlight Children’s Foundation Canada.

Starting at 6:00 p.m., guests of the event will be treated to a renaissance carnival theme including dinner and silent auction accompanied by a selection of entertainment and sideshows in order to raise funds for the charity. 

Celebrities scheduled to attend include: Dragon’s Den’s Arlene Dickinson, fashion icon Stacey Mackenzie, CTV’s Amber MacArthur, MTV’s Matt Barker, YTV’s Next Star judge Mark Spicoluk, Love It Or List It’s Hilary Farr, cast members from television shows such as Degrassi: Next Generation, Murdoch Mysteries, and The Listener along with many other notable Canadians.

Starlight also welcomes an extensive list of sponsors and donors in support of their 18^th annual gala. Supporters include: Presenting Sponsor, Toys“R”Us and Babies“R”Us; newly announced Diamond Sponsor, Great Blue Heron Casino; and Silver Sponsor, Playtex Infant.

The Starlight Gala remains one of the foundation’s largest sources for fundraising, with $300,000 in donations collected at last year’s event. Tickets to this year’s event can be purchased online by visiting http://www.starlightmatters.com/gala. 

About The Starlight Children’s Foundation of Canada: 

Starlight Children’s Foundation Canada is a charitable organization that brings smiles, laughter and joy back into the lives of children with serious illness or life-altering injury through in-hospital distractive entertainment and out-of-hospital fun family events.

Website: http://starlightmatters.com/gala

Twitter: @StarlightCanada

Facebook: http://www.facebook.com/StarlightCanada

About Toys“R”Us, Canada:

Toys“R”Us (Canada) Ltd., is part of Toys“R”Us, Inc., the world’s leading dedicated toy and juvenile products retailer. Toys“R”Us, Canada operates 74 stores across the country. For store locations and convenient online shopping visit www.toysrus.ca  or http://www.babiesrus.ca

About Great Blue Heron Casino:

The Great Blue Heron Casino, located in scenic Port Perry Ontario, first opened its doors in 1997 and has steadily developed into one of Ontario’s premier casino destinations. With 550 exciting slots, 60 thrilling table games and award winning dining, the Great Blue Heron Casino is the closest casino to Toronto. The project is operated by a partnership consisting of Casinos Austria International, the Steiner Group and Sonco Gaming Inc. on behalf of the Mississaugas of Scugog Island First Nation and OLG.

About Playtex Infant:

Playtex Products LLC, a division of Energizer Personal Care, is a leading manufacturer and distributor of infant products including the Playtex(r) Drop-Ins(r)  bottle System and Ventaire(r) bottles; The First Sipster(r), Lil’ Gripper(r), Insulator(r), Coolster(r), and Sipster(r) cups; mealtime plates, bowls and utensils; OrthoPro(r) and Binky(r) pacifiers; and the Diaper Genie(r) diaper pails. Playtex and all other trademarks are owned or licensed by Playtex Products, LLC.

For interview requests or photos please contact:

Cory Stewart

Embrace Disruption PR

647.638.1586

cory@embracedisruption.com

TORONTO, ON (January 29, 2013) – Starlight Children’s Foundation Canada is pleased to announce Toys“R”Us and Babies“R”Us Canada are returning as Diamond Sponsors for their 18^th annual Fundraising Gala on April 6, 2013 at The Fairmont Royal York.

Since 1998, Toys“R”Us and Babies“R”Us have supported Starlight through annual in-store sales of Starlight Stars and the annual Starlight Gala.  “We are pleased and proud to be the lead sponsor for Starlight Children’s Gala” said Kevin Macnab, President, Toys”R”Us Canada  “Children have always been the focus of our charity work and we are thrilled to have donated over $10.2 million to Starlight to date.  We look forward to partnering with Starlight and other Starlight Gala sponsors to help even more children and their families in 2013.”

Christopher Barry, President of Starlight Children’s Foundation Canada said, “Our community outreach and in-hospital programs have been greatly enhanced with the help of Toys“R”Us and Babies“R”Us Canada. We are pleased to have the generous support of such a fantastic organization, and look forward to a successful fundraising event.”

Starlight is also welcoming several other sponsors to support their gala such as sparkAV, Cineplex, The Brettler/Mintz Foundation, DST Output Canada Inc., and media sponsor Metroland Media Group.

The Starlight gala remains one of the foundation’s largest sources for fundraising, with $300,000 in donations collected at last year’s event. Tickets to this year’s event can be purchased online by visiting http://www.starlightmatters.com/gala.

About The Starlight Children’s Foundation of Canada: 

Starlight Children’s Foundation Canada is a charitable organization that brings smiles, laughter and joy back into the lives of children with serious illness or life-altering injury through in- hospital distractive entertainment and out-of-hospital fun family events. 

Website: http://www.starlightmatters.com

Twitter: @StarlightCanada

Facebook: http://www.facebook.com/StarlightCanada

About Toys“R”Us, Canada:

Toys“R”Us (Canada) Ltd., is part of Toys“R”Us, Inc., the world’s leading dedicated toy and juvenile products retailer. Toys“R”Us, Canada operates 74 stores across the country. For store locations and convenient online shopping visit www.toysrus.ca  or http://www.babiesrus.ca

About Metroland Media:

With more than 100 trusted community and daily newspapers both in print and online, as well as innovative websites including flyerland.ca, save.ca and gottarent.com; Metroland Media is dedicated to delivering relevant and quality communication vehicles that reflect the local voice and connect its readers to their community.

For media or interview requests, please contact:

Cory Stewart

Embrace Disruption PR

647.638.1586

cory@embracedisruption.com

With the impressive attendance (from the very beginning of the event), to the smiles on the faces of volunteers: it’s moments like these that make you proud to be a Torontonian. A huge pat on the back to Brookfield Place and all those who attended for their continued support of the Starlight Children’s Foundation Canada. Stay tuned for more Starlight events in the near future, and be sure to check out their website!

We’re delighted to announce a new partnership with one of our favourite organizations, Starlight Children’s Foundation Canada. Over the course of the coming year, we’ll be sharing exciting updates, events and opportunities to participate with this fantastic and important foundation. This Thursday, Starlight invites the public to Brookfield Place for the 15th annual Holiday Lighting Ceremony. For more details, check out the release below.

FOR IMMEDIATE RELEASE

TORONTO, ON – Brookfield Place is hosting its 15th annual Holiday Lighting Ceremony on Thursday November 15, 2012, from 5 to 7 p.m. in support of Starlight Children’s Foundation Canada.

This spectacular event is open to the Toronto community, and is a true celebration of the season of giving. Brookfield Place, their tenants, and suppliers will join forces to create a colourful evening of food and entertainment in anticipation of the lighting of the holiday light curtains in the Allen Lambert Galleria. In addition to kicking off the holiday season, the festivities raise much-needed funds and awareness of the important work done by Starlight Children’s Foundation Canada.

“Since our partnership back in 1998, we have raised an incredible $1.8 million (the equivalent of 600 wishes). That’s a lot of smiles, laughter, joy and hope. This year we are hoping to reach another goal – $2 million!” said James Trak, VP & Regional General Manager of Brookfield Place.

“We are honoured to be the recipient of Brookfield Place’s enthusiasm and generosity,” said Christopher Barry, President of Starlight Children’s Foundation Canada. “Our vision is that every child living with serious illness or injury has the benefit of distraction and normalization through entertainment, and family-fun activities, and with this support we can reach more children in more hospitals across the country.”

About Starlight Children’s Foundation Canada

Starlight Children’s Foundation Canada is a charitable organization that brings smiles, laughter and joy back into the lives of children with serious illness or life-altering injury through in- hospital distractive entertainment and out-of-hospital fun family events. www.starlightcanada.org

About Brookfield Place

Brookfield Place is one of North America’s truly great people places.Bounded by Bay, Wellington, Yonge and Front Streets, the 5 1⁄2 acre, 2.6 million square foot complex combines two architecturally stunning office towers with Toronto’s oldest intact streetscape, including the award-winning Allen Lambert Galleria – a six-story pedestrian thoroughfare resplendent in light and glass. www.brookfieldplacenewsandevents.com

Media Contact:

Livie Silva

Communications Manager, Starlight Children’s Foundation Canada

416-642-5675 ext. 235

livie@starlightcanada.org