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	<title>Embrace Disruption Public Relations &#187; Starlight</title>
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		<title>St. John’s Boy Diagnosed with Brain Tumour Will Receive a Three Minute Shopping Spree through Local Toys“R”Us, Canada store this September</title>
		<link>http://embracedisruption.com/2017/08/24/st-johns-boy-diagnosed-brain-tumour-will-receive-three-minute-shopping-spree-local-toysrus-canada-store-september/</link>
		<comments>http://embracedisruption.com/2017/08/24/st-johns-boy-diagnosed-brain-tumour-will-receive-three-minute-shopping-spree-local-toysrus-canada-store-september/#comments</comments>
		<pubDate>Thu, 24 Aug 2017 13:00:35 +0000</pubDate>
		<dc:creator><![CDATA[Embrace Disruption PR]]></dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Embrace Disruption Blog]]></category>
		<category><![CDATA[Client News]]></category>
		<category><![CDATA[Starlight]]></category>

		<guid isPermaLink="false">http://embracedisruption.com/?p=7947</guid>
		<description><![CDATA[Starlight Children’s Foundation™ Canada along with partner Toys&#8221;R&#8221;Us, Canada to provide eight Canadian families with a fun-filled escape away from the hospital, and their daily struggles with illness this fall. ST. JOHN’S, NFLD (August 24, 2017) - After being diagnosed with a brain tumour at the age of five, it’s safe to say that St. [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><a href="http://embracedisruption.com/wp-content/uploads/2017/08/Screen-Shot-2017-08-22-at-3.48.38-PM.png"><img class="aligncenter size-full wp-image-7943" alt="Screen Shot 2017-08-22 at 3.48.38 PM" src="http://embracedisruption.com/wp-content/uploads/2017/08/Screen-Shot-2017-08-22-at-3.48.38-PM.png" width="678" height="110" /></a></p>
<p>Starlight Children’s Foundation™ Canada along with partner Toys&#8221;R&#8221;Us, Canada to provide eight Canadian families with a fun-filled escape away from the hospital, and their daily struggles with illness this fall.</p>
<p><b>ST. JOHN’S, NFLD (August 24, 2017) </b>- After being diagnosed with a brain tumour at the age of five, it’s safe to say that <b>St. John’s</b>-based Starlight child Nathan’s early life has had some challenges. From countless hospital stays to times of complete isolation during treatment and surgery, Nathan (now seven years old) has missed out on many opportunities to enjoy just being a kid. This year, in an effort to provide Nathan with a chance to create much-needed positive memories away from the hospital, <a href="http://www.toysrus.ca"><b>Toys”R”Us, Canada</b></a> in partnership with <a href="http://www.starlightcanada.org"><b>Starlight Children’s Foundation Canada</b></a> will be gifting him with a <b>3-Minute Dash</b> through the Toys“R”Us store located at <b>Woodgate Plaza, 58 Kenmount Road, St. John’s, NFLD</b>.<b> </b>On<b> Tuesday, September 19, 2017</b> at <b>7:00 a.m.</b>, Nathan and his family will have the chance to race through the store to fill their shopping carts with as many free toys as possible within the three minute timeframe.</p>
<p>The 3-Minute Dash program (now in its fourth successful year) is donated by Toys“R”Us as part of their long standing partnership with Starlight and will take place in eight cities across the nation this fall: Ottawa, Montreal, St. John’s, Langley, Edmonton, Calgary, Toronto and Winnipeg. Each dash recipient was randomly selected as part of a contest Starlight held earlier this summer, in which families were asked to share the details of their child’s care journey and submit them to their local Starlight Programs Coordinator for entry.</p>
<p><a href="http://embracedisruption.com/wp-content/uploads/2017/08/Screen-Shot-2017-08-23-at-4.57.40-PM.png"><img class="aligncenter size-full wp-image-7948" alt="Screen Shot 2017-08-23 at 4.57.40 PM" src="http://embracedisruption.com/wp-content/uploads/2017/08/Screen-Shot-2017-08-23-at-4.57.40-PM.png" width="616" height="243" /></a></p>
<p>“At Starlight, we see first-hand the daily struggles and challenges Canadian families face when caring for their seriously ill child,” says Starlight Executive Director, Brian Bringolf. “Programs like the 3-Minute Dash are at the heart of our organization, providing us with the unique chance to bring welcome distraction and a genuine smile to the faces of deserving children like Nathan.”</p>
<p>Over the past 19 years, Toys“R”Us and Babies“R”Us continues to be one of Starlight’s most involved and valuable partners. Through in-store and online campaigns, 3-Minute Dashes, their Starlight Gala event sponsorship, and donations to in-hospital, neonatal care and out-of-hospital programs, they have donated an incredible $17 million to Starlight and have been extraordinary advocates in the community about Starlight’s work.</p>
<p>“Hope and laughter, entertainment and distraction, comfort and support are an integral part of the circle of care and make a real difference to the quality of a seriously ill child’s life. We hope our event brings Nathan and his family much fun and excitement as our team members proudly welcome them to our St. John’s Dash!” says Mary Hewton, VP Human Resources and Customer Relations for Toys“R”Us, Canada.</p>
<p><b>More about Nathan</b></p>
<p>On May 20, 2015, a then five-year-old Nathan had his world turned upside down, when he was diagnosed with a brain tumour. He was immediately hospitalized at the Janeway in St. John’s, and underwent what would be the first of several brain surgeries on May 27, 2015. Following two rounds of chemotherapy, Nathan’s family learned that the tumour had already started to grow back, and he was then sent to the IWK in Halifax for another surgery to remove the new growth. He then underwent 33 radiation treatments.  Following this, Nathan’s family had a year and a half of clear scans, with life seemingly getting life back to normal; Nathan started school and blossomed with his friends and his activities. In June of 2017, they learned that unfortunately two new tumours had quickly grown in his little brain. Once again he was sent to Halifax, and just weeks ago, underwent back-to-back surgeries to remove the tumours. Nathan is currently undergoing additional radiation treatments.</p>
<p>Throughout it all, Nathan has kept a smile on his face and joy in his heart. With his love of swimming, playing mini golf and legos, along with video games like Minecraft and Halo, Nathan has found ways to escape his diagnosis through distractive entertainment.</p>
<p><b>This year, in addition to the 3-Minute Dash, Toys“R”Us has also helped sponsor:</b></p>
<ul>
<li><b>85 Hospital Grants</b> &#8211; Monetary funding to support distractive entertainment for hospitalized children.</li>
<li><b>10,500 ER Admit Kits</b> &#8211; A variety of care products for children and parents during unexpected hospital stays.</li>
<li><b>7,000 Baby &amp; Toddler Fun Kits</b> &#8211; Cuddly toys and games to distract very young children during unpleasant hospital stays.</li>
<li><b>100 Starlight Treasure Chests</b> &#8211; A box filled with toys and surprises, used by children during appointments at the hospital or clinic.</li>
<li><b>Baby Resources for Hospitals Program</b> – Supplying easy to sanitize crib mobiles and activity centers along with special infant seats to cover 100 Neonatal Intensive Care Units (NICU) and Pediatric Intensive Care Units (PICU) across Canada.</li>
<li><b>First Nations Resource Program</b> – A pilot project distributing 900 books and literature promoting Native and Inuit culture to pediatric hospitals serving the First Nations Community.</li>
</ul>
<p>&nbsp;</p>
<p><b>For more information, media accreditation, photos or interview requests, please contact:</b></p>
<p><b>Cory Stewart</b>, Embrace Disruption PR | <a href="mailto:cory@embracedisruption.com"><b>cory@embracedisruption.com</b></a>, 647.638.1586</p>
<p>&nbsp;</p>
<p><b>About Starlight Children’s Foundation Canada:</b></p>
<p>Starlight Children’s Foundation™ Canada is part of Starlight’s global network, serving seriously ill children and their families through partnerships with more than 160 healthcare facilities. Over the past 25 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home.</p>
<p>Website: <a href="http://www.starlightcanada.org/">http://www.starlightcanada.org/</a></p>
<p>Twitter: <a href="https://twitter.com/StarlightCanada">@StarlightCanada</a> #StarDash</p>
<p>Facebook: <a href="http://facebook.com/starlightcanada">http://facebook.com/starlightcanada</a></p>
<p>Instagram: <a href="http://instagram.com/starlightcanada">http://instagram.com/starlightcanada</a></p>
<p>Periscope: @StarlightCanada</p>
<p>&nbsp;</p>
<p><b>About Toys“R”Us, Canada: </b></p>
<p>Toys“R”Us (Canada) Ltd. and Babies“R”Us are part of Toys“R”Us, Inc., the world&#8217;s leading dedicated toy and baby products retailer. Toys“R”Us, Canada operates 82 full-sized stores across the country. For store locations and convenient online shopping visit www.toysrus.ca and www.babiesrus.ca.</p>
<p>Follow Toys“R”Us, Canada on Facebook (Facebook.com/ToysRUsCanada), Twitter (@ToysRUsCanada) and Instagram (@ToysRUsCanada)</p>
]]></content:encoded>
			<wfw:commentRss>http://embracedisruption.com/2017/08/24/st-johns-boy-diagnosed-brain-tumour-will-receive-three-minute-shopping-spree-local-toysrus-canada-store-september/feed/</wfw:commentRss>
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		<title>Starlight Children&#8217;s Foundation™ Canada provides ill Edmonton child with &#8220;3-Minute Dash&#8221; Through Toys&#8221;R&#8221;Us</title>
		<link>http://embracedisruption.com/2016/03/02/starlight-childrens-foundation-canada-provides-ill-edmonton-child-3-minute-dash-toysrus/</link>
		<comments>http://embracedisruption.com/2016/03/02/starlight-childrens-foundation-canada-provides-ill-edmonton-child-3-minute-dash-toysrus/#comments</comments>
		<pubDate>Wed, 02 Mar 2016 15:27:20 +0000</pubDate>
		<dc:creator><![CDATA[Embrace Disruption PR]]></dc:creator>
				<category><![CDATA[Embrace Disruption Blog]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[Dash]]></category>
		<category><![CDATA[Edmonton]]></category>
		<category><![CDATA[Starlight]]></category>
		<category><![CDATA[Starlight Children's Foundation]]></category>
		<category><![CDATA[Starlight Children's Foundation Canada]]></category>
		<category><![CDATA[Toys"R"Us]]></category>

		<guid isPermaLink="false">http://embracedisruption.com/?p=7338</guid>
		<description><![CDATA[<p><br data-mce-bogus="1"></p>
]]></description>
				<content:encoded><![CDATA[<p style="text-align: center;"><strong style="line-height: 1.5em;"><a href="http://embracedisruption.com/wp-content/uploads/2014/11/5460a18c-ea3f-41c7-851b-ec1fead09cd7-1.png"><img class="size-full wp-image-7339 aligncenter" alt="5460a18c-ea3f-41c7-851b-ec1fead09cd7-1" src="http://embracedisruption.com/wp-content/uploads/2014/11/5460a18c-ea3f-41c7-851b-ec1fead09cd7-1.png" width="588" height="132" /></a></strong><strong>Starlight Children&#8217;s Foundation™ Canada provides ill Edmonton child with &#8220;3-Minute Dash&#8221; Through Toys&#8221;R&#8221;Us</strong></p>
<p style="text-align: center;"><strong>Canada’s leading toy and juvenile retailer continues support of Starlight Children’s Foundation™ Canada’s programming to brighten the lives of ill children and their families.</strong></p>
<p> <b style="line-height: 1.5em;">Edmonton, AB (October 20, 2014)</b><span style="line-height: 1.5em;">- On November 18, 2014, an </span><b style="line-height: 1.5em;">Edmonton</b><span style="line-height: 1.5em;">-based Starlight child will participate in a 3-Minute Dash through the Toys“R”Us store at </span><b style="line-height: 1.5em;">West Edmonton Mall (9908 170 Street NW) </b><span style="line-height: 1.5em;">to snatch as much merchandise as possible within a three minute timeframe.</span></p>
<p>The 3-Minute Dash is donated by Toys“R”Us as part of their longstanding partnership with Starlight Canada and will take place in five cities across Canada: Edmonton, Montreal, Ottawa, Toronto and Vancouver. Participants were randomly selected from each province as part of a contest Starlight Canada held earlier this month. Applicants were asked to share the details of their care journey and submit them to their local Starlight programs coordinator for entry.</p>
<p>“Toys“R”Us, Canada’s ongoing commitment to our in and out-of-hospital programming is invaluable to Starlight,” says Starlight executive director, Brian Bringolf. “Special events like the 3-Minute Dash provide Starlight children with a chance to create much-needed positive memories away from the hospital, treatments and therapies.”</p>
<p><a href="http://embracedisruption.com/wp-content/uploads/2014/11/Screenshot-2014-11-11-15.03.46.png"><img class="size-full wp-image-7340 aligncenter" alt="Screenshot 2014-11-11 15.03.46" src="http://embracedisruption.com/wp-content/uploads/2014/11/Screenshot-2014-11-11-15.03.46.png" width="593" height="207" /></a></p>
<p>&nbsp;</p>
<p>“Children have always been the focus of our charity work and Starlight continues to be a great partner for us as together, we share the goal of brightening the lives of seriously ill children when they need a reason to smile” says Kevin Macnab, President, Toys“R”Us Canada.  “Providing the Starlight children with an empty cart, and full reign of a Toys“R”Us store for 3 minutes, is the perfect escape from their hospital stay, as they race through the aisles and experience a fun and unique opportunity that they will never forget.  After events like these, it’s the joy on the children’s faces that motivate our employees to continue to raise funds and awareness for Starlight and towards making a difference in children’s lives.”</p>
<p>During the 16 year partnership, Toys“R”Us, Canada has raised over $12 million dollars for Starlight Canada. This year, in addition to the 3-Minute Dash, Toys“R”Us, Canada has helped to sponsor:</p>
<ul>
<li><b>101 Hospital Grants </b>(Montetary funding to support distractive entertainment for hospitalized children)</li>
<li><b>10,500 ER Admit Kits</b> (A variety of care products for children and parents during unexpected hospital stays)</li>
<li><b>7,000 Baby &amp; Toddler Fun Kits </b>(Cuddly toys and games to distract very young children during unpleasant hospital stays)</li>
<li><b>10 Fun Centers </b>(Mobile entertainment units featuring a Sharp AQUOS flat-screen television, a DVD player, a Nintendo Wii™ gaming system and a wide variety of Wii games)</li>
<li><b>$150,000 in Great Escapes Sponsorships</b> (A program that provides Starlight families with a chance to enjoy fun events together to create priceless memories, relax and then return home with a renewed sense of strength and hope)</li>
<li><b>100 Starlight Treasure Chests</b> (A box filled with toys and surprises, used by children during appointments at the hospital or clinic)</li>
</ul>
<p><b>For more information, media accreditation, photos or interview requests, please contact:</b></p>
<p>Cory Stewart</p>
<p>Embrace Disruption PR</p>
<p>cory@embracedisruption.com</p>
<p>o: 416.963.9857 c: 647.6381586</p>
<p><b>About Starlight Children’s Foundation Canada:</b></p>
<p>Starlight Children’s Foundation™ Canada is part of Starlight&#8217;s global network, serving kids and families through partnerships with more than 130 healthcare facilities. Over the past 30 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home. Starlight partners with more than 1,750 healthcare facilities and pediatric hospitals in Australia, Canada, Israel, New Zealand, the United Kingdom and the United States, serving millions of children every year.</p>
<p>Website:     <a href="http://starli/">http://starlightcanada.org</a></p>
<p>Twitter:     <a href="https://twitter.com/StarlightCanada">@StarlightCanada </a>        #StarDash</p>
<p>Facebook:     <a href="http://facebook.com/starlightcanada">http://facebook.com/starlightcanada</a></p>
<p><b>About Toys“R”Us, Canada:</b></p>
<p>Toys“R”Us (Canada) Ltd., is part of Toys“R”Us, Inc., the world’s leading dedicated toy and juvenile products retailer. Toys“R”Us, Canada operates over 80 stores across the country. For store locations and convenient online shopping visit <a href="http://www.toysrus.ca/">www.toysrus.ca</a> or <a href="http://www.babiesrus.ca/">www.babiesrus.ca</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Starlight Children&#8217;s Foundation™ Canada provides ill Vancouver child with &#8220;3-Minute Dash&#8221; Through Toys&#8221;R&#8221;Us</title>
		<link>http://embracedisruption.com/2016/03/02/starlight-childrens-foundation-canada-provides-ill-vancouver-child-3-minute-dash-toysrus/</link>
		<comments>http://embracedisruption.com/2016/03/02/starlight-childrens-foundation-canada-provides-ill-vancouver-child-3-minute-dash-toysrus/#comments</comments>
		<pubDate>Wed, 02 Mar 2016 15:27:20 +0000</pubDate>
		<dc:creator><![CDATA[Embrace Disruption PR]]></dc:creator>
				<category><![CDATA[Embrace Disruption Blog]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[Dash]]></category>
		<category><![CDATA[Starlight]]></category>
		<category><![CDATA[Starlight Children's Foundation]]></category>
		<category><![CDATA[Starlight Children's Foundation Canada]]></category>
		<category><![CDATA[Toys"R"Us]]></category>
		<category><![CDATA[Vancouver]]></category>

		<guid isPermaLink="false">http://embracedisruption.com/?p=7349</guid>
		<description><![CDATA[Starlight Children&#8217;s Foundation™ Canada provides ill Vancouver child with &#8220;3-Minute Dash&#8221; Through Toys&#8221;R&#8221;Us Canada’s leading toy and juvenile retailer continues support of Starlight Children’s Foundation™ Canada’s programming to brighten the lives of ill children and their families.  Vancouver, AB (October 20, 2014)- On November 19, 2014, a Vancouver-based Starlight child will participate in a 3-Minute Dash through the [&#8230;]]]></description>
				<content:encoded><![CDATA[<p style="text-align: center;"><strong style="line-height: 1.5em;"><a href="http://embracedisruption.com/wp-content/uploads/2014/11/5460a18c-ea3f-41c7-851b-ec1fead09cd7-1.png"><img class="size-full wp-image-7339 aligncenter" alt="5460a18c-ea3f-41c7-851b-ec1fead09cd7-1" src="http://embracedisruption.com/wp-content/uploads/2014/11/5460a18c-ea3f-41c7-851b-ec1fead09cd7-1.png" width="588" height="132" /></a></strong><strong>Starlight Children&#8217;s Foundation™ Canada provides ill Vancouver child with &#8220;3-Minute Dash&#8221; Through Toys&#8221;R&#8221;Us</strong></p>
<p style="text-align: center;"><strong>Canada’s leading toy and juvenile retailer continues support of Starlight Children’s Foundation™ Canada’s programming to brighten the lives of ill children and their families.</strong></p>
<p> <b style="line-height: 1.5em;">Vancouver, AB (October 20, 2014)</b><span style="line-height: 1.5em;">- On November 19, 2014, a </span><b style="line-height: 1.5em;">Vancouver</b><span style="line-height: 1.5em;">-based Starlight child will participate in a 3-Minute Dash through the Toys“R”Us store at </span><b style="line-height: 1.5em;">Toys&#8221;R&#8221;Us Vancouver (1154 West Broadway) </b><span style="line-height: 1.5em;">to snatch as much merchandise as possible within a three minute timeframe.</span></p>
<p>The 3-Minute Dash is donated by Toys“R”Us as part of their longstanding partnership with Starlight Canada and will take place in five cities across Canada: Edmonton, Montreal, Ottawa, Toronto and Vancouver. Participants were randomly selected from each province as part of a contest Starlight Canada held earlier this month. Applicants were asked to share the details of their care journey and submit them to their local Starlight programs coordinator for entry.</p>
<p>“Toys“R”Us, Canada’s ongoing commitment to our in and out-of-hospital programming is invaluable to Starlight,” says Starlight executive director, Brian Bringolf. “Special events like the 3-Minute Dash provide Starlight children with a chance to create much-needed positive memories away from the hospital, treatments and therapies.”</p>
<p><a href="http://embracedisruption.com/wp-content/uploads/2014/11/Screenshot-2014-11-11-15.03.46.png"><img class="size-full wp-image-7340 aligncenter" alt="Screenshot 2014-11-11 15.03.46" src="http://embracedisruption.com/wp-content/uploads/2014/11/Screenshot-2014-11-11-15.03.46.png" width="593" height="207" /></a></p>
<p>&nbsp;</p>
<p>“Children have always been the focus of our charity work and Starlight continues to be a great partner for us as together, we share the goal of brightening the lives of seriously ill children when they need a reason to smile” says Kevin Macnab, President, Toys“R”Us Canada.  “Providing the Starlight children with an empty cart, and full reign of a Toys“R”Us store for 3 minutes, is the perfect escape from their hospital stay, as they race through the aisles and experience a fun and unique opportunity that they will never forget.  After events like these, it’s the joy on the children’s faces that motivate our employees to continue to raise funds and awareness for Starlight and towards making a difference in children’s lives.”</p>
<p>During the 16 year partnership, Toys“R”Us, Canada has raised over $12 million dollars for Starlight Canada. This year, in addition to the 3-Minute Dash, Toys“R”Us, Canada has helped to sponsor:</p>
<ul>
<li><b>101 Hospital Grants </b>(Montetary funding to support distractive entertainment for hospitalized children)</li>
<li><b>10,500 ER Admit Kits</b> (A variety of care products for children and parents during unexpected hospital stays)</li>
<li><b>7,000 Baby &amp; Toddler Fun Kits </b>(Cuddly toys and games to distract very young children during unpleasant hospital stays)</li>
<li><b>10 Fun Centers </b>(Mobile entertainment units featuring a Sharp AQUOS flat-screen television, a DVD player, a Nintendo Wii™ gaming system and a wide variety of Wii games)</li>
<li><b>$150,000 in Great Escapes Sponsorships</b> (A program that provides Starlight families with a chance to enjoy fun events together to create priceless memories, relax and then return home with a renewed sense of strength and hope)</li>
<li><b>100 Starlight Treasure Chests</b> (A box filled with toys and surprises, used by children during appointments at the hospital or clinic)</li>
</ul>
<p><b>For more information, media accreditation, photos or interview requests, please contact:</b></p>
<p>Cory Stewart</p>
<p>Embrace Disruption PR</p>
<p>cory@embracedisruption.com</p>
<p>o: 416.963.9857 c: 647.6381586</p>
<p><b>About Starlight Children’s Foundation Canada:</b></p>
<p>Starlight Children’s Foundation™ Canada is part of Starlight&#8217;s global network, serving kids and families through partnerships with more than 130 healthcare facilities. Over the past 30 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home. Starlight partners with more than 1,750 healthcare facilities and pediatric hospitals in Australia, Canada, Israel, New Zealand, the United Kingdom and the United States, serving millions of children every year.</p>
<p>Website:     <a href="http://starli/">http://starlightcanada.org</a></p>
<p>Twitter:     <a href="https://twitter.com/StarlightCanada">@StarlightCanada </a>        #StarDash</p>
<p>Facebook:     <a href="http://facebook.com/starlightcanada">http://facebook.com/starlightcanada</a></p>
<p><b>About Toys“R”Us, Canada:</b></p>
<p>Toys“R”Us (Canada) Ltd., is part of Toys“R”Us, Inc., the world’s leading dedicated toy and juvenile products retailer. Toys“R”Us, Canada operates over 80 stores across the country. For store locations and convenient online shopping visit <a href="http://www.toysrus.ca/">www.toysrus.ca</a> or <a href="http://www.babiesrus.ca/">www.babiesrus.ca</a>.</p>
]]></content:encoded>
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		<title>Two Seriously Ill Brothers Help Create Teddy Bear To Raise Funds For Charity</title>
		<link>http://embracedisruption.com/2014/11/25/brothers-matteo-nicco-newest-designers-starlight-childrens-foundation-canadas-6th-collectible-bear-hiya/</link>
		<comments>http://embracedisruption.com/2014/11/25/brothers-matteo-nicco-newest-designers-starlight-childrens-foundation-canadas-6th-collectible-bear-hiya/#comments</comments>
		<pubDate>Tue, 25 Nov 2014 18:06:34 +0000</pubDate>
		<dc:creator><![CDATA[Embrace Disruption PR]]></dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Embrace Disruption Blog]]></category>
		<category><![CDATA[Bear]]></category>
		<category><![CDATA[Brothers]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[children]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[Client News]]></category>
		<category><![CDATA[Collectible Bear]]></category>
		<category><![CDATA[Family]]></category>
		<category><![CDATA[Foundation]]></category>
		<category><![CDATA[Giving Back]]></category>
		<category><![CDATA[Happy]]></category>
		<category><![CDATA[Hiya]]></category>
		<category><![CDATA[Hiya Bear]]></category>
		<category><![CDATA[Holidays]]></category>
		<category><![CDATA[Kids]]></category>
		<category><![CDATA[Love]]></category>
		<category><![CDATA[Shopping]]></category>
		<category><![CDATA[Starlight]]></category>
		<category><![CDATA[Starlight Children's Foundation Canada]]></category>
		<category><![CDATA[Starlight Foundation]]></category>
		<category><![CDATA[Starlight Kids]]></category>
		<category><![CDATA[Toy]]></category>
		<category><![CDATA[Toys"R"Us]]></category>

		<guid isPermaLink="false">http://embracedisruption.com/?p=7355</guid>
		<description><![CDATA[&#160; Two Seriously Ill Brothers Help Create Teddy Bear To Raise Funds For Charity Brothers Matteo and Nicco are newest designers of Starlight Children’s Foundation™ Canada’s 6th collectible bear, “Hiya”. TORONTO, ON (November 25, 2014) - Starlight Children’s Foundation Canada in collaboration with Toys“R”Us Canada is proud to release their 6th Limited Edition Collectible Starlight Bear, Hiya. Designed [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><a href="http://embracedisruption.com/wp-content/uploads/2014/11/5460a18c-ea3f-41c7-851b-ec1fead09cd7-1.png"><img class="size-full wp-image-7339 aligncenter" alt="5460a18c-ea3f-41c7-851b-ec1fead09cd7-1" src="http://embracedisruption.com/wp-content/uploads/2014/11/5460a18c-ea3f-41c7-851b-ec1fead09cd7-1.png" width="588" height="132" /></a></p>
<p>&nbsp;</p>
<p style="text-align: center;"><b>Two Seriously Ill Brothers Help Create Teddy Bear To Raise Funds For Charity</b></p>
<p style="text-align: center;">Brothers Matteo and Nicco are newest designers of Starlight Children’s Foundation™ Canada’s 6th collectible bear, “Hiya”.</p>
<p><b>TORONTO, ON (November 25, 2014) </b>- Starlight Children’s Foundation Canada in collaboration with Toys“R”Us Canada is proud to release their 6th Limited Edition Collectible Starlight Bear, Hiya. Designed by brothers Matteo and Nicco, Hiya is sold in Toys“R”Us and Babies“R”Us stores across the nation. A portion of Hiya’s sales will fund Starlight’s in and out-of-hospital programs, brightening the lives of seriously ill children across Canada.</p>
<p><a href="http://embracedisruption.com/wp-content/uploads/2014/11/Screenshot-2014-11-25-10.02.12.png"><img class="size-full wp-image-7356 aligncenter" alt="Screenshot 2014-11-25 10.02.12" src="http://embracedisruption.com/wp-content/uploads/2014/11/Screenshot-2014-11-25-10.02.12.png" width="593" height="202" /></a></p>
<p>&nbsp;</p>
<p>Both brothers, Matteo (five years old) and Nicco (three years old) have been battling cancer. At 16 months old, Matteo was diagnosed with the rare form of bladder cancer, Rhabomyosarcoma. During Matteo’s 3.5 years of treatment (resulting in the removal of his bladder and prostate), his brother Nicco was diagnosed with Acute Lymphoblastic Leukaemia. Nicco now begins his chemotherapy treatment with Matteo by his side in remission.</p>
<p>Matteo, Nicco and their family bonded over the creation of the 2014 bear. Hiya is the name of Matteo and Nico’s favourite blankey; a double sided cozy and warm blanket they take everywhere.  The bear was crafted to feel just like that same blankey, and named after a term their grandmother uses meaning “sleepy sleepy”. The brothers included a gold and purple ribbon on the bear’s foot, representing childhood cancer awareness, and the fight of thousands of other children living with life threatening illnesses.</p>
<p><a href="http://embracedisruption.com/wp-content/uploads/2014/11/Screenshot-2014-11-25-10.03.53.png"><img class="size-full wp-image-7357 aligncenter" alt="Screenshot 2014-11-25 10.03.53" src="http://embracedisruption.com/wp-content/uploads/2014/11/Screenshot-2014-11-25-10.03.53.png" width="594" height="198" /></a></p>
<p>&nbsp;</p>
<p>“The Starlight bear provides the opportunity to share stories of strength and courage with our supporters across the nation,” said Starlight executive director, Brian Bringolf. “We feel honoured to share Matteo and Nico’s moving story through our important and meaningful partnership with Toys”R”Us Canada.”</p>
<p>With the support of both employees and customers, Toys“R”Us Canada has raised over $12 million dollars for Starlight in the last 15 years.</p>
<p>Starlight Children’s Foundation Canada’s collectible bear Hiya is $14.99 and available in Toys“R”Us and Babies“R”Us stores across Canada and online at <a href="http://bit.ly/hiyabear">http://bit.ly/hiyabear</a></p>
<p>For photos of Hiya, the brother designers and their family, please follow: <a href="http://bit.ly/hiyaphotos">http://bit.ly/hiyaphotos</a></p>
<p><b>For more information, photos or interview requests, please contact:</b></p>
<p>Cory Stewart | Embrace Disruption PR</p>
<p>p: 647.638.1586 | e: <a href="mailto:cory@embracedisruption.com">cory@embracedisruption.com</a></p>
<p><b>About Starlight Children’s Foundation Canada:</b></p>
<p>Starlight Children’s Foundation™ Canada is part of Starlight&#8217;s global network, serving kids and families through partnerships with more than 130 healthcare facilities. Over the past 30 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home. Starlight partners with more than 1,750 healthcare facilities and pediatric hospitals in Australia, Canada, Israel, New Zealand, the United Kingdom and the United States, serving millions of children every year.</p>
<p>Website: <a href="http://starlightcanada.org/">http://starlightcanada.org</a></p>
<p>Twitter: @StarlightCanada             #Hiya</p>
<p>Facebook: <a href="http://facebook.com/starlightcanada">http://facebook.com/starlightcanada</a></p>
<p>YouTube: <a href="http://www.apple.com/">http://youtube.com/canadastarligh</a><a href="http://youtube.com/canadastarlight">t</a></p>
<p><b>About Toys“R”Us, Canada:</b></p>
<p>Toys“R”Us (Canada) Ltd., is part of Toys“R”Us, Inc., the world’s leading dedicated toy and juvenile products retailer. Toys“R”Us, Canada operates over 80 stores across the country. For store locations and convenient online shopping visit <a href="http://www.toysrus.ca/">www.toysrus.ca</a> or <a href="http://www.babiesrus.ca/">www.babiesrus.ca</a>.</p>
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		<title>Client News: 1st Annual Tea and Tiaras</title>
		<link>http://embracedisruption.com/2014/09/11/client-news-1st-annual-tea-tiaras/</link>
		<comments>http://embracedisruption.com/2014/09/11/client-news-1st-annual-tea-tiaras/#comments</comments>
		<pubDate>Thu, 11 Sep 2014 18:34:19 +0000</pubDate>
		<dc:creator><![CDATA[Embrace Disruption PR]]></dc:creator>
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		<category><![CDATA[Tea]]></category>
		<category><![CDATA[Tea and Tiaras]]></category>

		<guid isPermaLink="false">http://embracedisruption.com/?p=7074</guid>
		<description><![CDATA[For the past 30 years, Starlight Children&#8217;s Foundation Canada has been dedicated to brightening the lives of children with serious illness or life-altering injury. Starlight provides programs both in-and-out of hospital supporting the child and family from hospital to home. We are thrilled to share that Starlight Children&#8217;s Foundation Canada is presenting the 1st annual [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><a href="http://embracedisruption.com/wp-content/uploads/2014/09/TeaTiara_Logo_PINK.png"><img class="size-full wp-image-7075 aligncenter" alt="TeaTiara_Logo_PINK" src="http://embracedisruption.com/wp-content/uploads/2014/09/TeaTiara_Logo_PINK.png" width="600" height="218" /></a></p>
<p>For the past 30 years, Starlight Children&#8217;s Foundation Canada has been dedicated to brightening the lives of children with serious illness or life-altering injury. Starlight provides programs both in-and-out of hospital supporting the child and family from hospital to home.</p>
<p>We are thrilled to share that Starlight Children&#8217;s Foundation Canada is presenting the 1st annual Tea And Tiaras this November 2, 2014, at the Royal York Hotel. It will be an afternoon where &#8220;high tea meets high fashion,&#8221; and guests can enjoy gourmet treats and custom-blended teas from executive Chef Collin Thornton.</p>
<p>Hosted by Breakfast Television Toronto&#8217;s Jennifer Valentyne, attendees will be entertained by a live fashion show from retailer RW &amp; CO, along with live and silent auctions, and access to an array of beauty products at the Beauty Corner. Come out to support an amazing charity and enjoy and afternoon of tea and fashion.</p>
<p>All-inclusive tickets are available for purchase for $80 per person or $600 for a table of 8 guests. For more information and to purchase tickets please see details at <a href="http://teaandtiaras.ca/">www.teaandtiaras.ca</a>.</p>
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		<title>Starlight Children’s Foundation™ Canada invites families to take the ‘ride of their lives’ at 2nd Annual Drive For Smiles</title>
		<link>http://embracedisruption.com/2014/08/28/starlight-childrens-foundation-canada-invites-families-take-ride-lives-2nd-annual-drive-smiles/</link>
		<comments>http://embracedisruption.com/2014/08/28/starlight-childrens-foundation-canada-invites-families-take-ride-lives-2nd-annual-drive-smiles/#comments</comments>
		<pubDate>Thu, 28 Aug 2014 13:52:08 +0000</pubDate>
		<dc:creator><![CDATA[Embrace Disruption PR]]></dc:creator>
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		<category><![CDATA[Walk For Smiles]]></category>

		<guid isPermaLink="false">http://embracedisruption.com/?p=6952</guid>
		<description><![CDATA[For Immediate Release &#160; Starlight Children’s Foundation™ Canada invites families to take the ‘ride of their lives’ at 2nd Annual Drive For Smiles MONTREAL, QC (August 28, 2014) &#8211; On September 21, 2014, hundreds will gather at Circuit ICAR  (12800 Henri Fabre) in Mirabel, Quebec to participate in The UPS Store’s 2nd Annual Drive For [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><b>For Immediate Release</b></p>
<p><a href="http://embracedisruption.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-28-at-8.40.17-AM.png"><img class="alignnone size-full wp-image-6953 aligncenter" alt="Screen Shot 2014-08-28 at 8.40.17 AM" src="http://embracedisruption.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-28-at-8.40.17-AM.png" width="593" height="84" /></a></p>
<p>&nbsp;</p>
<p style="text-align: center;"><strong>Starlight Children’s Foundation™ Canada invites families to take the ‘ride of their lives’ at 2nd Annual Drive For Smiles</strong></p>
<p><b>MONTREAL, QC (August 28, 2014) &#8211; </b>On September 21, 2014, hundreds will gather at Circuit ICAR  (12800 Henri Fabre) in Mirabel, Quebec to participate in <a href="http://theupsstore.ca/">The UPS Store’s</a> 2nd Annual <a href="http://www.driveforsmiles.ca">Drive For Smiles</a> benefiting <a href="http://www.starlightcanada.org">Starlight Children’s Foundation™ Canada</a>. The event will provide an opportunity for Starlight families to enjoy a fun-filled day on the track, while interacting with luxury cars and participating in a variety of distractive entertainment.</p>
<p>Highlights of the day’s activities include a parade procession of luxury vehicles, followed by Starlight children experiencing the thrill of a lifetime on the Circuit ICAR track. After lunch, families will be invited to take a ride on a helicopter, try their hand at the 1 km go-karting track or watch as drivers show off their best moves on the track.</p>
<p>“We’re so grateful to The UPS Store for assisting us in providing these children and families with an escape from their everyday health concerns,” says Starlight executive director, Brian Bringolf. “Events like Drive For Smiles help families enjoy a day out without the stress of planning, organization and cost.”</p>
<p>Starlight’s mission to provide distractive entertainment spans from hospital to home, by providing programming such as<b> </b>Starlight Escapes (holiday parties, movie premieres), Day Brighteners (unexpected outings), Fun Kits (child essentials for unexpected hospital stays) and Fun Centers™ (equipped with a dvd player, Nintendo Wii, games and movies) for seriously ill children and their families.</p>
<p>“Starlight understands what families go through when a child is sick, and how important it is to find relief from constant worry and isolation,” says event chair Larry Plotnick. “Their programs, such as Drive For Smiles, are designed to distract children from their pain, help them better understand and manage their illnesses, and connect families who are facing similar challenges so they never feel alone. Those who have the ability to donate their luxury cars are just as enamoured with the event as the children. Spending time with these amazing kids in an intimate environment is truly a life-altering experience.”</p>
<p>Also taking place on the Circuit ICAR track, Starlight families will participate in a “<a href="http://walkforsmiles.ca">Walk For Smiles</a>”. The annual fundraising walk provides children with the unique chance to give back to the foundation. General public is able to contribute to families participating in Walk For Smiles via online donation at <a href="http://www.walkforsmiles.ca">http://www.walkforsmiles.ca</a>.</p>
<p>To participate or sponsor the 2nd Annual Drive For Smiles, please visit <a href="http://www.driveforsmiles.ca">http://www.driveforsmiles.ca</a>.</p>
<p><b>For more information, media accreditation, photos or interview requests, please contact:</b></p>
<p>Cory Stewart</p>
<p>Embrace Disruption PR</p>
<p><a href="mailto:cory@embracedisruption.com"><b>cory@embracedisruption.com</b></a>,</p>
<p>o: 416.963.9857 c: 647.638.1586</p>
<p><b>About Starlight Children’s Foundation Canada</b>:</p>
<p>Starlight Children’s Foundation Canada is part of Starlight’s global network, serving kids and families through partnerships with more than 130 healthcare facilities. Over the past 30 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home. Starlight partners with more than 1,750 healthcare facilities and pediatric hospitals in Australia, Canada, Israel, New Zealand and the United Kingdom and the United States, serving millions of children every year.</p>
<p>Website: <a href="http://www.starlightcanada.org/">http://www.starlightcanada.org/</a></p>
<p>Twitter: <a href="https://twitter.com/StarlightCanada">@StarlightCanada</a> #DriveSmiles</p>
<p>Facebook: <a href="http://facebook.com/starlightcanada">http://facebook.com/starlightcanada</a></p>
<p>Youtube: <a href="http://youtube.com/canadastarlight">http://youtube.com/canadastarlight</a></p>
<p><b>About The UPS Store:</b></p>
<p>The UPS Store in Canada is a network of over 360 independently owned and franchised locations providing convenient and value-added business services to the small-office/home-office (SOHO) market, corporate &#8220;road warriors,&#8221; and consumers.</p>
<p>Website: <a href="http://www.theupsstore.ca">http://www.theupsstore.ca</a></p>
<p>Twitter: <a href="https://twitter.com/TheUPSStore_CAN">@TheUPSStore_CAN</a></p>
<p>Facebook: <a href="https://www.facebook.com/TheUPSStoreCA">https://www.facebook.com/TheUPSStoreCA</a></p>
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<p style="text-align: center;"><strong>La Fondation Pour l&#8217;Enfance Starlight Canada, invite les familles à faire le tour de piste de leur vie, à la deuxième édition de &#8220;Conduire pour un Sourire&#8221;</strong></p>
<p><strong>MONTREAL, QC (Août 28, 2014)</strong> - Le 21 Septembre 2014, des centaines de gens se rassembleront au circuit ICAR de Mirabel, situé au 12800 Henri Fabre, Mirabel, Quebec, pour participer à la deuxième édition de &#8220;Conduire Pour Un Sourire&#8221;, organisé par &#8220;The UPS Stores&#8221;, au profit de La Fondation Pour L&#8217;enfance Starlight Canada. À cet événement, les familles de la fondation auront l&#8217;occasion de vivre une journée de piste avec les voitures exotiques, en plus de participer à toutes sortes d&#8217;activités et divertissements.</p>
<p>Parmi les nombreux moments forts de la journée, il y aura le défilé des voitures exotiques, suivi par des tours de piste, ou les enfants pourront vivre un moment de rêve à bord des bolides, ainsi que des courses d&#8217;accélération 1/4 de mille. Après le dîner, les enfants et familles seront invités à faire une promenade en hélicoptère, expérimenter la piste de karting de 1 km de long, ou regarder les pilotes de voitures tout donner sur la piste d&#8217;accélération.</p>
<p>&#8220;Nous sommes extrêmement reconnaissant à The UPS Store, pour sa collaboration à fournir aux enfants et familles une évasion unique à leurs préoccupations de santé quotidiennes&#8221;, affirme le Directeur exécutif de la Fondation Brian Bringolf. &#8220;Des événements comme Conduire Pour Un Sourire aident les familles à apprécier une journée de détente, sans le stress, la planification, l&#8217;organisation et des coûts afférents à de telles activités&#8221;.</p>
<p>La mission de Starlight est d&#8217;offrir du divertissement, tant dans les hôpitaux qu&#8217;à la maison, en offrant des programmes tel que Les Évasions Starlight (un spectacle, une fête, la première de film), Les Journées Surprises (des sorties inattendues pour l&#8217;enfant), Des Trousses d&#8217;Amusement (des jeux et des produits essentiels pour un séjour à l&#8217;hôpital), Les Stations de jeux (ces stations sont équipés d&#8217;un lecteur DVD, une console Nintendo Wii, des jeux et des films). Ces activités, accessoires et événements ont pour objectifs d&#8217;aider non seulement l&#8217;enfant atteint de la maladie, mais également sa famille.</p>
<p>&#8220;Starlight comprend l&#8217;épreuve traversée par la famille quand un enfant est gravement malade et à quel point il est important trouver du réconfort face aux inquiétudes et au sentiment d&#8217;isolement&#8221;, affirme le Président de l&#8217;événement, Larry Plotnick. &#8220;Leurs programmes tel que Conduire Pour Un Sourire, sont spécifiquement organisés pour distraire les enfants de leur souffrance, les aider à mieux comprendre et s&#8217;adapter à leur condition, ainsi que de favoriser le contacte entre les familles qui font face à des défis semblables et, par conséquent, faire en sorte qu&#8217;ils ne se sentent pas complètement seul. Les propriétaires de voitures qui participent à cette activités sont tout aussi émerveillés que les enfants. Passer un moment d&#8217;intimité avec ces enfants uniques et surprenant, est une expérience qui change notre perception de la vie&#8221;.</p>
<p>Par la même occasion sur le circuit ICAR, des familles participeront à l&#8217;événement La Marche Des sourires. Cet événement de levée de fonds annuelle, procure une occasion unique aux enfants, de redonner à la fondation. Le grand publique peut contribuer à l&#8217;effort des familles qui participent à la Marche Des Sourires, en effectuant un don en ligne au http:// www.marchedessourires.ca.</p>
<p>Pour participer ou commanditer la deuxième édition de Conduire Pour Un Sourire, visitez le http://www.conduirepourunsourire.ca</p>
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<p>Pour plus d&#8217;information, une accréditation média, des photos ou entrevues, vous pouvez contacter:</p>
<p>Cory Stewart</p>
<p>Embrace Disruption PR</p>
<p><a href="cory@embracedisruption.com">cory@embracedisruption.com</a>,</p>
<p>t: 416.963.9857 c: 647.638.1586</p>
<p><strong>À propos de la Fondation Pour l&#8217;Enfance Starlight Canada:</strong></p>
<p>La Fondation Pour l&#8217;Enfance Starlight fait partie du réseau Global, qui aide les enfants et familles en partenariat avec plus de 130 établissements de santé. Depuis les dernières 30 années, Starlight est devenue un organisme caritatif de premier plan, qui collabore avec des experts pour améliorer la vie et la santé des enfants et familles partout dans le monde. Cette collaboration avec des gens qui innovent en soins de santé pédiatriques, des spécialistes du divertissement ou en technologies nouvelles, permet à Starlight d&#8217;offrir un mélange unique de programmes et de services spécifiques aux familles, tant à l&#8217;hôpital qu&#8217;à la maison. La Fondation Starlight travaille en partenariat avec plus de 1750 établissements de santé et hôpitaux pédiatriques en Australie, au Canada, en Nouvelle Zélande, au Royaume-Uni et aux États-Unis, pour aider des millions d&#8217;enfants chaque année.</p>
<p>Site web: <a href="http://www.starlightcanada.org/">http://www.starlightcanada.org/</a></p>
<p>Twitter : <a href="http://www.twitter.com/StarlightCanada">@StarlightCanada</a> #DriveSmiles</p>
<p>Facebook: <a href="http://facebook.com/starlightcanada">http://facebook.com/starlightcanada</a></p>
<p>Youtube:<a href=" http://youtube.com/canadastarlight"> http://youtube.com/canadastarlight</a></p>
<p><strong>À propos de UPS Store:</strong></p>
<p>Au Canada, The UPS Store est un réseau de plus de 360 établissements franchisés indépendants. Ces magasins fournissent des services d&#8217;affaires à valeurs ajoutées aux petites entreprises, au travailleurs sur la route et aux consommateurs.</p>
<p>Site web: <a href="http://www.theupsstore.ca">http://www.theupsstore.ca</a></p>
<p>Twitter: <a href="https://twitter.com/TheUPSStore_CAN">@TheUPSStore_CAN</a></p>
<p>Facebook: <a href="http://www.facebook.com/TheUPSStoreCA">http://www.facebook.com/TheUPSStoreCA</a></p>
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		<title>Client News: Starlight Children&#8217;s Foundation™ Canada Announces 19th Annual Gala Hosted by Carla Collins</title>
		<link>http://embracedisruption.com/2014/02/25/client-news-starlight-childrens-foundation-canada-announces-19th-annual-gala-hosted-carla-collins/</link>
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		<pubDate>Tue, 25 Feb 2014 15:35:00 +0000</pubDate>
		<dc:creator><![CDATA[Embrace Disruption PR]]></dc:creator>
				<category><![CDATA[Embrace Disruption Blog]]></category>
		<category><![CDATA[Carla Collins]]></category>
		<category><![CDATA[Celebrities]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[Client News]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Gala]]></category>
		<category><![CDATA[non profit]]></category>
		<category><![CDATA[Starlight]]></category>
		<category><![CDATA[Starlight Children's Foundation]]></category>
		<category><![CDATA[Starlight Children's Foundation Canada]]></category>

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		<description><![CDATA[Organization Plans Star-Studded Fundraising Event Fit for a Queen TORONTO, ON (February 25, 2014) &#8211; Starlight Children’s Foundation Canada is proud to announce the return of their annual Fundraising Gala on April 5, 2014 at Toronto’s Fairmont Royal York (100 Front St. West). The 19th annual Starlight Gala will be hosted by the “Queen of [&#8230;]]]></description>
				<content:encoded><![CDATA[<h3 style="text-align: center;" align="center"><img class="aligncenter  wp-image-5362" alt="PR-Header" src="http://embracedisruption.com/wp-content/uploads/2014/02/PR-Header.png" width="839" height="170" /></h3>
<h3 style="text-align: center;" align="center"><b style="line-height: 1.5em;">Organization Plans Star-Studded Fundraising Event Fit for a Queen</b></h3>
<p><b></b><b>TORONTO, ON (February 25, 2014) &#8211; </b><a href="http://starlightcanada.org">Starlight Children’s Foundation Canada</a> is proud to announce the return of their annual Fundraising Gala on April 5, 2014 at Toronto’s Fairmont Royal York (100 Front St. West). The 19<sup>th</sup> annual Starlight Gala will be hosted by the “Queen of Comedy”, Carla Collins, and is presented by <a href="http://toysrus.ca">Toys“R”Us</a> and <a href="http://babiesrus.ca">Babies“R”Us</a> Canada<i>.</i></p>
<p>Beginning at 5:30 p.m., over 700 guests will enter a fully transformed venue, fashioned to mirror the evening’s theme, <i>London, Calling! </i>Complete with <i>‘royal’</i> influences, programming will include dinner, silent and live auctions and a selection of top Brit-themed entertainment.</p>
<p><i>“Our Gala continues to be one of the most important fundraising initiatives that we host throughout the year,” said Starlight executive director, Brian Bringolf. “It offers the unique opportunity to gather sponsors, donors, volunteers and Starlight families under one roof to celebrate the work that we do.”</i></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-5354" alt="Carla" src="http://embracedisruption.com/wp-content/uploads/2014/02/Carla.png" width="600" height="570" /><em><strong>(Gala host, Carla Collins) </strong></em></p>
<p>Celebrities scheduled to attend include: recording artists Matt Dusk and Karl Wolf, Love It Or List It’s Hilary Farr, supermodel Stacey McKenzie, YTV’s Next Star judge Mark Spicoluk, KiSS 92.5&#8242;s Taylor Kaye, PROUD FM&#8217;s Mike Chalut, cast members from television shows such as Murdoch Mysteries and The Listener, along with many other notable Canadians.</p>
<p>Starlight Canada is pleased to welcome an extensive group of new and returning sponsors in support of their 19th annual Gala. Supporters include: Presenting Sponsor, Toys”R”Us and Babies”R”Us Canada; Diamond Sponsors, Great Blue Heron Charity Casino and Delmar International; Gold Sponsor, Bloom Lanys Professional Corporation; and Silver Sponsors, Playtex, Hillberg &amp; Berk and Corus Entertainment.</p>
<p><i>“Toys“R”Us Canada has sponsored Starlight Children’s Foundation for 16 years because we truly believe that it makes a difference in children’s lives,” said Kevin Macnab, president of Toys“R”Us Canada. “One parent, whose 3-year-old daughter was in the hospital, wrote us and said, ‘The Starlight Fun Room, with its arts and crafts area, replaced Helena’s tear-stained cheeks with smiles and glitter.’ It is stories like Helena’s that inspire us to sponsor the Starlight Gala and motivate our employees to raise funds and awareness for Starlight throughout the year.”</i></p>
<p>Since its inception in 1995, the Starlight Gala has raised over $5,000,000 dollars, making it one of the foundation’s largest sources for fundraising. Tickets for this year’s event can be purchased online by visiting <a href="http://www.starlightmatters.com">http://www.starlightmatters.com</a>.</p>
<p style="text-align: center;"><a href="http://embracedisruption.com/wp-content/uploads/2014/02/DSC_0940.jpg"><img class="aligncenter  wp-image-5355" alt="DSC_0940" src="http://embracedisruption.com/wp-content/uploads/2014/02/DSC_0940.jpg" width="1080" height="719" /></a><strong><em>(Photo from last year&#8217;s 18th annual Starlight Gala)</em></strong></p>
<p>&nbsp;</p>
<p>For media accreditation, photos or interview requests, please contact:</p>
<p>Cory Stewart | <b>Embrace Disruption PR</b>,</p>
<p>p: 647.638.1586 | e: <a href="mailto:cory@embracedisruption.com">cory@embracedisruption.com</a></p>
<p><b> </b></p>
<p><b>About Starlight Children’s Foundation Canada:</b></p>
<p>Starlight Children’s Foundation™ Canada is part of Starlight&#8217;s global network, serving kids and families through partnerships with more than 130 healthcare facilities. Over the past 30 years, Starlight has become a leading global charity that partners with experts to improve the life and health of kids and families around the world. Collaborating with innovators in pediatric healthcare, entertainment and technology, Starlight provides a unique blend of family-centered programs and services from hospital to home. Starlight partners with more than 1,750 healthcare facilities and pediatric hospitals in Australia, Canada, Israel, New Zealand, the United Kingdom and the United States, serving millions of children every year.</p>
<p>&nbsp;</p>
<p>Website:       <a href="http://starlightcanada.org">http://starlightcanada.org</a></p>
<p>Twitter:          <a href="https://twitter.com/StarlightCanada">@StarlightCanada </a>        #StarlightMatters</p>
<p>Facebook:    <a href="http://facebook.com/starlightcanada">http://facebook.com/starlightcanada</a></p>
<p>YouTube:       <a href="http://youtube.com/canadastarlight">http://youtube.com/canadastarlight</a></p>
<p>&nbsp;</p>
<p><b>About Toys“R”Us, Canada:</b></p>
<p>Toys“R”Us (Canada) Ltd., is part of Toys“R”Us, Inc., the world’s leading dedicated toy and juvenile products retailer. Toys“R”Us, Canada operates over 80 stores across the country. For store locations and convenient online shopping visit <a href="http://www.toysrus.ca">www.toysrus.ca</a> or <a href="http://www.babiesrus.ca">www.babiesrus.ca</a></p>
<p>&nbsp;</p>
<p><b>About Great Blue Heron Charity Casino:</b></p>
<p>The <a href="http://www.gbhcasino.com/">Great Blue Heron Charity Casino</a>, located in scenic Port Perry Ontario, first opened its doors in 1997 and has steadily developed into one of Ontario’s premier casino destinations. With 550 exciting slots, 60 thrilling table games and award winning dining, the Great Blue Heron Casino is the closest casino to Toronto. The project is operated by a partnership consisting of Casinos Austria International, the Steiner Group and Sonco Gaming Inc. on behalf of the Mississauga’s of Scugog Island First Nation and OLG.</p>
<p><b>About Delmar International Inc.:</b></p>
<p><a href="http://www.delmarcargo.com/dcms">Delmar</a> consists of roughly one thousand professionals working in 40 locations throughout North &amp; South America, Mexico and Asia.  THE DELMAR GROUP today provides a variety of supply chain related services including; Customs Brokerage, Freight Forwarding, ground services, warehousing &amp; distribution, as well as consulting and cargo management technology solutions.</p>
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