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	<title>Embrace Disruption Public Relations &#187; Tablet</title>
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		<title>What Happened At Cross Media Toronto 2013: Part One</title>
		<link>http://embracedisruption.com/2013/02/21/what-happened-at-cross-media-toronto-2013/</link>
		<comments>http://embracedisruption.com/2013/02/21/what-happened-at-cross-media-toronto-2013/#comments</comments>
		<pubDate>Thu, 21 Feb 2013 23:21:48 +0000</pubDate>
		<dc:creator><![CDATA[Embrace Disruption PR]]></dc:creator>
				<category><![CDATA[Embrace Disruption Blog]]></category>
		<category><![CDATA[CrossMedia To]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tablet]]></category>
		<category><![CDATA[Torstar Digital]]></category>
		<category><![CDATA[Youtube]]></category>

		<guid isPermaLink="false">http://embracedisruption.com/?p=2544</guid>
		<description><![CDATA[What a day! Before we begin, we must say that this was one of the best conferences we&#8217;ve had the pleasure of attending. The best part? Being able to hear from so many different speakers, thanks to the 7 minute time cap on each person. We arrived at 8:30AM and picked up our name tag. [&#8230;]]]></description>
				<content:encoded><![CDATA[<h2><a href="http://embracedisruption.com/wp-content/uploads/2013/02/crossmedia.png"><img class="aligncenter size-full wp-image-2542" alt="crossmedia" src="http://embracedisruption.com/wp-content/uploads/2013/02/crossmedia.png" width="700" height="718" /></a></h2>
<p>What a day! Before we begin, we must say that this was one of the best conferences we&#8217;ve had the pleasure of attending. The best part? Being able to hear from so many different speakers, thanks to the 7 minute time cap on each person.</p>
<p>We arrived at 8:30AM and picked up our name tag. Interesting fact: any name tags that had a blue circle on them indicated that the person/company was hiring.</p>
<h2>FYI:</h2>
<blockquote class="twitter-tweet" width="550"><p>All my social media peeps &#8211; Adobe is hiring (to the tune of 200ppl) in Canada! Check them out! <a href="https://twitter.com/search?q=%23cmto13&amp;src=hash">#cmto13</a></p>
<p>&mdash; Cory Stewart (@coryjstewart) <a href="https://twitter.com/coryjstewart/statuses/304667204601913344">February 21, 2013</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p><a href="http://embracedisruption.com/wp-content/uploads/2013/02/IMG_2450.jpg"><img class="aligncenter size-large wp-image-2545" alt="IMG_2450" src="http://embracedisruption.com/wp-content/uploads/2013/02/IMG_2450-1024x768.jpg" width="700" height="525" /></a></p>
<p>We were then treated to a lovely breakfast: complete with fair-trade coffee, bagels, fruit and croissants &#8211; followed by a prompting by super-host Gavin McGarry to get seated. It must be said that this isn&#8217;t Gavin&#8217;s first time at the hosting rodeo, and he did a superb job honing in the audience and keeping the pace of the conference (all while injecting selections of his quick wit and sarcastic humour).</p>
<p>We felt it necessary to call out the wifi password &#8211; as it definitely set the tone for the duration of the day:</p>
<blockquote class="twitter-tweet" width="550"><p>Ha! Check out the wifi password for <a href="https://twitter.com/search?q=%23cmto13&amp;src=hash">#cmto13</a> <a href="http://t.co/Frp3YyBnJ8">pic.twitter.com/Frp3YyBnJ8</a></p>
<p>&mdash; Cory Stewart (@coryjstewart) <a href="https://twitter.com/coryjstewart/statuses/304592551388778496">February 21, 2013</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>Up first was <strong>Roel Vertegaal, Director of the <a href="http://www.humanmedialab.org/">Human Media Lab, <strong>Queen’s University</strong></a> </strong>to talk about paper tablet technology. We snapped a quick video for your viewing pleasure (apologies for the shaky hands &#8211; too much fair-trade coffee!)<br />
<iframe src="http://www.youtube.com/embed/kSymtHBXyzA" height="394" width="700" allowfullscreen="" frameborder="0"></iframe></p>
<p>Here you can see Roel holding the tablet in his hand: <a href="http://embracedisruption.com/wp-content/uploads/2013/02/IMG_2428.jpg"><img class="aligncenter size-large wp-image-2546" alt="IMG_2428" src="http://embracedisruption.com/wp-content/uploads/2013/02/IMG_2428-1024x768.jpg" width="700" height="525" /></a></p>
<p>Corey Vidal (from YouTube fame) came soon after &#8211; offering up some sound advice for getting your brand out there in the Youtube space. Corey stressed many amazing points, a couple of them being:</p>
<blockquote class="twitter-tweet" width="550"><p>Measure of success on <a href="https://twitter.com/YouTube">@YouTube</a> isn&#39;t necessarily view count, says <a href="https://twitter.com/CoreyVidal">@coreyvidal</a>. Track + value audience engagement + your influence <a href="https://twitter.com/search?q=%23cmto13&amp;src=hash">#cmto13</a></p>
<p>&mdash; Tessa Sproule (@TessaSproule) <a href="https://twitter.com/TessaSproule/statuses/304615969999970305">February 21, 2013</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" width="550"><p><a href="https://twitter.com/search?q=%23CMTO13&amp;src=hash">#CMTO13</a> Corey Vidal quote of the day &quot;youtube is not really a job it&#39;s a lifestyle&quot; I didn&#39;t even know it was a job.</p>
<p>&mdash; Frank Falcone (@frankfalcone) <a href="https://twitter.com/frankfalcone/statuses/304614649159106560">February 21, 2013</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>Soon after came <strong>Deborah Hall, Head of Mobile, Torstar Digital </strong>(one of our favourite clients). Deb spoke about the future of mobile, and how important it is to remain disruptive in the space.</p>
<blockquote class="twitter-tweet" width="550"><p>Mobile marketiing should have some emotional connection &#8211; 70% of social marketing is mobile! <a href="https://twitter.com/search?q=%23cmto13&amp;src=hash">#cmto13</a></p>
<p>&mdash; Cory Stewart (@coryjstewart) <a href="https://twitter.com/coryjstewart/statuses/304624339389644803">February 21, 2013</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p><a href="http://embracedisruption.com/wp-content/uploads/2013/02/IMG_2436.jpg"><img class="aligncenter size-large wp-image-2553" alt="IMG_2436" src="http://embracedisruption.com/wp-content/uploads/2013/02/IMG_2436-1024x768.jpg" width="700" height="525" /></a>It became quite clear that DISRUPTION was the theme of the event, and you can imagine our delight!</p>
<blockquote class="twitter-tweet" width="550"><p>Loving the overwhelming theme of <a href="https://twitter.com/search?q=%23disruption&amp;src=hash">#disruption</a> at today&#39;s <a href="https://twitter.com/search?q=%23cmto13&amp;src=hash">#cmto13</a> &#8211; our brand name is no coincidence</p>
<p>&mdash; EmbraceDisruption PR (@EmbraceDisrupt) <a href="https://twitter.com/EmbraceDisrupt/statuses/304627341831831554">February 21, 2013</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>Then came the entrepreneur lunch with the folks at <a href="http://torstardigital.com">Torstar Digital</a> where we were treated to a spread of sandwiches, drinks and sweet treats! We got to meet some pretty innovative people, and fingers crossed we&#8217;ll be speaking with some of them in the near future!</p>
<p><a href="http://embracedisruption.com/wp-content/uploads/2013/02/IMG_2446.jpg"><img class="aligncenter size-large wp-image-2554" alt="IMG_2446" src="http://embracedisruption.com/wp-content/uploads/2013/02/IMG_2446-1024x768.jpg" width="700" height="525" /></a></p>
<blockquote class="twitter-tweet" width="550"><p>About to start our <a href="https://twitter.com/search?q=%23entrepreneur&amp;src=hash">#entrepreneur</a> lunch at <a href="https://twitter.com/search?q=%23cmto13&amp;src=hash">#cmto13</a> <a href="http://t.co/yhADPq8R83">pic.twitter.com/yhADPq8R83</a></p>
<p>&mdash; TorstarDigital (@TorstarDigital) <a href="https://twitter.com/TorstarDigital/statuses/304654911914786816">February 21, 2013</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>All in all, it was a fantastic morning of technology, innovation and disruption. By 1:30PM we were salivating at the thought of the afternoon&#8217;s speakers (inclusive of companies like Ribbon, Bit.ly and SavvyMom Media), and we can&#8217;t wait to share what they had in store!</p>
<p>Stay tuned as part two is coming your way tomorrow afternoon!</p>
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