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	<title>Embrace Disruption Public Relations &#187; Transmedia</title>
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	<link>http://embracedisruption.com</link>
	<description>Top Toronto PR Firm &#124; Best Communications, Media &#38; Social Solutions</description>
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		<title>Film Friday: Katy Perry, Justin Bieber &amp; Kristen Stewart Read Mean Tweets About Themselves</title>
		<link>http://embracedisruption.com/2012/10/12/film-friday-katy-perry-justin-bieber-kristen-stewart-read-mean-tweets-about-themselves/</link>
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		<pubDate>Fri, 12 Oct 2012 17:46:52 +0000</pubDate>
		<dc:creator><![CDATA[Embrace Disruption PR]]></dc:creator>
				<category><![CDATA[Embrace Disruption Blog]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Jimmy Kimmel]]></category>
		<category><![CDATA[Justin Bieber]]></category>
		<category><![CDATA[Katy Perry]]></category>
		<category><![CDATA[Transmedia]]></category>

		<guid isPermaLink="false">http://embracedisruption.com/?p=1784</guid>
		<description><![CDATA[A while back, Jimmy Kimmel got a load of celebrities together to read out some of the meanest 140 character tweets they&#8217;ve received. Television is constantly trying to connect and engage audiences with the use of social media. It&#8217;s been reported that a large amount of viewers today are simultaneously watching TV while connecting on [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>A while back, Jimmy Kimmel got a load of celebrities together to read out some of the meanest 140 character tweets they&#8217;ve received. Television is constantly trying to connect and engage audiences with the use of social media. It&#8217;s been reported that a large amount of viewers today are simultaneously watching TV while connecting on social streams. This tactic brought Kimmel&#8217;s show a great deal of publicity and worked towards facilitating a transmedia connection with with his audience.</p>
<p>Check out the video below:<br />
<iframe src="http://www.youtube.com/embed/Hcmz74AaXHs" frameborder="0" width="700" height="394"></iframe></p>
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