List who you’d like to reach this year & their potential influencers. Develop timetable & calendar of outreach. #PRTips

— Cyndy Hoenig (@CyndyHoenig) January 4, 2017

The reporter shot down your last pitch. Don’t be afraid to go back with another pitch, but be sure it’s strong and newsworthy. #PRTip — Leonard & Finco (@thePRexperts) January 4, 2017

#PRTip Not everybody is your target audience — 1207 Media (@1207media) January 4, 2017

#PRTip: Know your audience

Build your communications strategy around the needs of your audiences – know their issues & solve them

— KD Communications (@KD_Comms) January 2, 2017

Be honest, be quick and be true to your values. Don’t just tell half the story. #PRTip

— Jo Scard (@scardjo) January 1, 2017

When responding to negative messages online, it’s important to be transparent and contact the customer to sort the matter out. #PRTip — Fifty Acres (@fiftyacres) December 30, 2016

Infographic: How #Millennials and #BabyBoomers Consume User-Generated Content https://t.co/7pv869c6gq via @Adweek #prtips #marketingtips pic.twitter.com/7HduNofGMN — Jennifer Dunn (@jenndunn31) January 4, 2017

And January is the perfect time to start a calendar. #HappyNewYear #PRTips #TuesdayTips pic.twitter.com/Mf43SD412R

— Lindsay Paulson (@RDOLindsay) January 3, 2017

@Regrann from @moccastyles – #PRTips: ✨The best time to post on Instagram is from ✨12 p.m. to 1 p.m. ✨Monday to Friday.✨ pic.twitter.com/GkJvJ8cXWS

— Suede MGMT (@SuedeManagement) January 2, 2017

Keep pitches, VM’s short & to the point. #PRTips

— Cyndy Hoenig (@CyndyHoenig) January 2, 2017

Identify the most popular hashtags in your sector to routinely integrate them into your tweets #PRTips

— JournoLink (@JournoLink) June 1, 2016

Marketing to kids? Remember – children think they're 5 years older than they actually are. #PRTips

— Pure PR (@PurePROKC) May 31, 2016

The last thing people want to hear when they meet you is your life story or why your biz is the best. Relax. Ask about them. #PRTips

— Cyndy Hoenig (@CyndyHoenig) May 31, 2016

Intention is everything. #prtips #publicity #podcasts #podcasting #onlinebusiness #smm #smb #entrepreneurship #quote pic.twitter.com/8Qwuljrl1w

— Esther Kiss (@EstherKiss) May 31, 2016

Keep in mind that reporters are returning to even more email than usual–so maybe hold your pitch until a bit later in the week. #PRtips

— Michelle Garrett (@PRisUs) May 31, 2016

Work to understand what your journalists want, and how they want it. One size doesn't always fit all. #PRTips

— PRdog (@prdog) May 31, 2016

Media Relations is 98% prep & 2% execution. Make sure to research the media outlet first. #PRTips

— Cyndy Hoenig (@CyndyHoenig) May 30, 2016

#PRtip: Make the #customer the hero of your #story. pic.twitter.com/2HdPy0kGMn

— White Water PR (@whitewaterpr) June 1, 2016

When pitching a reporter on a topic they know REALLY well, STOP opening with, "Did you know … ?" Yes, yes, I DO KNOW that. #prtip

— Roxanne Hawn (@roxannehawn) May 26, 2016

Working in a newsroom it drove me mad when PRs didn't understand the phrase "I'm on deadline". Time your pitch accordingly #PRtip

— HSW Media (@Hswmedia) May 24, 2016

When you call someone in the media, your first 4 words should be "Are you on deadline?" #PRTips #PRRockStar

— Pure PR (@PurePROKC) May 24, 2016

Become known in your community, then expand. Attend regional, state, national events, especially in your area, 4/month. #PRTips

— Cyndy Hoenig (@CyndyHoenig) May 24, 2016

#PRTip Tuesday! The headline of your press release can make or break the engagement to its receiver. Be enticing! #1stImpressions #PRLife

— Janiece Noel (@JanieceNoelPR) May 24, 2016

Humor can often increase engagement on your social media posts. Don’t be afraid to be funny! #PRTip

— Leonard & Finco (@thePRexperts) May 23, 2016

#PRTip: Measure your digital #PR success by delving into analytics. pic.twitter.com/KmaUybXqvb

— Aneela Rose PR (@AneelaRosePR) May 22, 2016

#PRTip Do not underestimate the power of #Calendar listings. Some even offer you to upload pics & videos to ensure optimal viewership.

— Susanne Pinedo (@PinedoPR) May 22, 2016

#PRTip: "Encourage an open-door policy with customers to gain valuable feedback." #PRAgency

— GreenRoom (@GRNRMAgency) May 21, 2016

Unless you have a weekend event, or want to purposely bury a story – never pitch the press or send out a press release on a Friday. #PRTip

— Jo Scard (@scardjo) May 21, 2016

#PRTip: PR stands for public relations – like any relationship, you have to work hard at it for it to succeed

— Julia Kendrick (@JRKendrick) May 20, 2016

Stay in tune with what others in your industry are doing. Follow their social media sites to stay up to date. #PRTip

— Leonard & Finco (@thePRexperts) May 20, 2016

Think strategic partnerships. Talk to local business owners. Explore cross promotions. #PRTips

— Pure PR (@PurePROKC) May 18, 2016

Networking: Don't be a bore. Don't do monologues & don't interrupt others. #PRTips

— Cyndy Hoenig (@CyndyHoenig) May 18, 2016

Never stop being curious. Curiosity may have killed the cat, but it made the PR pro. #PRTip

— Jo Scard (@scardjo) May 19, 2016

#prtip Write press releases from point of view of your target audience. Ask Qs about topic til you find an interesting angle.

— Ann Wright (@roughhouse01) May 18, 2016

You have to be where your audience lives. ~@iRadioCoach #PRTip

— Debbie Laskey MBA (@DebbieLaskeyMBA) May 18, 2016

#PRtip #worcestershirehour Had some good PR coverage? Don't forget to shout about it on your social media channels! pic.twitter.com/DNM3GCUUXK

— Nolan PR (@NolanPR) May 18, 2016

As all good PRs know, especially if you've been on the other side of the fence as a journalist… #PRtip pic.twitter.com/bHDK9daXe0

— RuthStivey (@RuthStivey) May 18, 2016

Keep media pitches SHORT. #PRTip (4-6 sentences are best.) pic.twitter.com/0R1cFLFej0

— 3 Peas Marketing (@3peasmarketing) May 17, 2016

Action plans require real action. The plan is just the first step in the process, don’t stop there. #PRTip

— Leonard & Finco (@thePRexperts) May 17, 2016

#PRTIP: Journalists like extremes – the best, the worst, the largest etc. pic.twitter.com/5esPddCJc3

— Aneela Rose PR (@AneelaRosePR) May 16, 2016

Don’t be afraid to pick up the phone and call if email doesn’t seem to be working. You’ll get what you need and more using the phone. #PRTip

— Leonard & Finco (@thePRexperts) May 11, 2016

#PRTip: Read the pubs and watch the shows you want to be in and on. pic.twitter.com/n4mUIgsm5K

— Amanda Vega (@AmandaVega) May 10, 2016

Don’t scoff at what seems like a reporter’s unreasonable deadline. If you don’t talk, she’ll find someone else. #PRTip

— Fifty Acres (@fiftyacres) May 10, 2016

#PRTip: Make sure you have a media schedule in place at the beginning of your campaign. pic.twitter.com/MY3vBQy8kN

— Aneela Rose PR (@AneelaRosePR) May 9, 2016

What’s done cannot be undone. Triple check your spelling and punctuation before you publish anything! #PRTip

— Jo Scard (@scardjo) May 9, 2016

You never know who you’ll meet & what role that person might later play in your life or career. #PRTips

— Pure PR Arizona (@PPRArizona) May 11, 2016

#PRTip: When are you pitching? Make sure you give the reporter plenty of lead time to meet their deadline.

— See.Spark.Go (@seesparkgo) May 6, 2016

Be the most honest person in town & business will beat a path to your door. #prtips

— Pure PR (@PurePROKC) May 11, 2016

Honor your process. You are the best salesperson you have. Know your work & don’t undersell yourself. #PRTips

— Cyndy Hoenig (@CyndyHoenig) May 11, 2016

Cultivate relationships with editors lower on the masthead, says @jules_afar #prtips

— I DO PR (@IDoWeddingPR) May 11, 2016