Today for Film Friday, Embrace Disruption PR founder Cory Stewart discusses the benefit of twitter chats and twitter parties. Find out why they are an excellent way to build your business/brand, and establish yourself as a thought leader!

For more information on twitter chats/parties, click here.

When sifting through current marketing strategies, it’s evident that there are several ways that companies can connect directly with their consumers. However, there’s one exceptional solution that will allow feedback, along with massive brand exposure in today’s marketplace. What solution is that, you ask? Well, it’s a twitter party.

WHAT’S A TWITTER PARTY?

A twitter party is a fast paced and entertaining virtual party, utilizing the twitter platform. Twitter parties traditionally last 1-2 hours (but can be longer) and are an effective way for people to connect and discuss a brand, product launch, or particular interest.

HOW DOES IT WORK?

Twitter users tweet with a specified hashtag (#) for the party. The party host will announce the hashtag prior to the event. Users can follow the hashtag to see all the tweets associated with the ‘twarty’. Tweetdeck and Tweetgrid are tools that can make twartying a lot easier.

WHY?

There are several reasons why a company would want to hold a twitter party. Whether it’s to accompany a launch or party, generate buzz about a specific product or milestone, or further ignite their social presence – twitter parties lend themselves well to any equation.

Most recently, Embrace Disruption’s founder (Cory Stewart) created, facilitated, and executed a twitter party for a company called NewEgg Canada. After exceeding expectation with the success of past twitter parties for companies like VISA, H&M and Shopcatch – this ‘TWARTY’ still managed to bring forward a few stand out moments. Check out the results below, and get a clearer idea of what a brand can achieve by hosting a ‘TWARTY’.

Interested in hosting a twitter party for your business? Let’s talk.

]]> http://embracedisruption.com/2012/09/21/what-is-a-twitter-party/feed/ 1 http://embracedisruption.com/2012/06/05/dont-be-tardy-for-the-twarty-how-to-make-3-1mm-listen/ http://embracedisruption.com/2012/06/05/dont-be-tardy-for-the-twarty-how-to-make-3-1mm-listen/#comments Tue, 05 Jun 2012 21:31:18 +0000 http://embracedisruption.com/?p=327 There are few things left that we as brands can really do to garner the kind of desirable attention we’re after. Simple media buying, banner ads, etc. really don’t make the cut anymore (or atleast, can’t be the sole pieces of your campaigns). The world of social media continues to evolve daily – and I’ve yet to meet someone who truly understands the ROI of their efforts. There’s so many tools and engines out there that promise to be the answer to all your social media needs, but they tend to distract from the true minimum viable product. The reality is, social networking is innately human – and when creating buzz, and drawing attention to a brand, product or subject, it’s only right that a ‘real’ person takes on the job.

Enter the TWITTER PARTY (Twarty for short). A revolutionary new way to engage with consumers and brand advocates alike, while effectively spreading a message across millions of viewers. I currently handle the marketing efforts for a Toronto start-up called Shopcatch. Shopcatch works with retailers to provide promotional strategies that will enhance consumer experience while driving transactions. Recently I had the pleasure of taking on H&M Canada as a client: they were looking to create some exposure for their amazing CONSCIOUS collection. I thought this would be a great opportunity to provide them with a customized twitter party, and really dive into their massive consumer base. Although this was not my first time hosting a ‘twarty’ – I have to say, I was pleasantly surprised with my results.

I’ll let the INFOGRAPHIC do the talking:

As you can see, the potential for exposure is PHENOMENAL. But it doesn’t stop at retail. There’s plenty of brands, events, restaurants, openings, galleries and more that could benefit from the kind of attention a TWARTY can grab them.

If you’re interested in what a TWARTY can do for your business, or would like more info, feel free to reach out! I always love discussing initiatives, and helping brands/companies achieve maximum potential within the socialsphere.

How about you, have you ever participated in a twitter party? Tell me about it in the comments below – and be sure to include your twitter handle so I can follow you!