By now, most of us have heard about the transport company, Uber. Riders log into the app, enter their pick up location and are connected with an available driver. Riders are even able to pick the kind of car that drives them ensuring they arrive to their destination in style.

Recently, Uber has introduced a new, cheaper version of the app where pre-screened drivers are able to pick up riders in their own car. The advancement in the highly popular app has raised some safety concerns among critics, however, the company assures their service is completely safe and reliable. Drivers are screened with a complete background check and a follow up is conducted after the ride.

Recently, the taxi company received a major marketing boost from one of the word biggest DJ’s. DeadMau5 signed up as an Uber driver for a night in Toronto, best of all he filmed the whole thing. Check it out!

Yesterday I had the opportunity to try a new app called Uber. Uber allows for you to order your cab from the comfort of your mobile phone, and easily track your driver – without ever making a phone call. It’s super simple to use, just open up the app, register, and pinpoint where you’d like your driver to pick you up.

You’re able to call your driver at any time to check in, and all in all, it’s a fairly speedy process. Right now, Uber is offering up free cab rides for Torontonians if they register and use their app.

A few details about the free cab week:

Beginning Monday, September 24th at 6am and continuing through Friday, September 28, 2012 at 11:59pm, all Toronto Uber TAXI rides requested through the Uber app will be FREE! Simply tap the TAXI button at the top of the screen, watch your TAXI arrive in the app, then hop out for FREE at your destination!

A few important things to keep in mind:

• FREE TAXI Week is for local Uber TAXI rides only, so the first $20 of your trip will be FREE (automatically – no code necessary).
• This promotion does not apply to Uber Black cars or SUV. It’s just for Uber TAXIs. An Uber TAXI can be a Royal, Beck, Co-op or Ambassador cab!
• BlackBerry users must request via m.uber.com (no www.) as you *can not request a TAXI via SMS*
• If your first request for a TAXI goes unfulfilled, make sure you tap the TAXI button on the picker before ordering again!
• While Uber has hundreds of TAXIs on the system, the drivers do have other business too, so be patient if your first request isn’t fulfilled. TAXIs will be opening up every few minutes, so keep checking the app.
• Monday through Wednesday night, all Uber TAXI rides are FREE up to $20. All other days, the metered fare + 20% gratuity will be charged to your credit card on file.
• FREE  Uber TAXI rides require an Uber account and use of Uber’s iPhone/Android app, or can be ordered through the mobile browser on your BlackBerry or other smart phones at m.uber.com (no www.)
• Note: Your driver will still input the cost of the trip into the app (and run the meter), but YOU WILL NOT BE CHARGED unless your trip is over $20. Refer to your emailed receipt to see the discount!

So take advantage while you can, and make sure that you’re selecting the TAXI option in the app! If you select BLACK or SUV – you won’t be receiving the free TAXI promotion.

Happy Cabbing!