Film Friday: Apple and PC Throw-down with Justin Long

Embrace Disruption PR — Fri, 15 Feb 2013 19:05:37 +0000

You were living under a rock if you missed some of these incredible commercial spots from Apple a few years back. Candid, witty and stylishly filmed – they’re absolute CLASSICS! Revisit an assortment in today’s Film Friday below and be sure to check out the last one with supermodel Giselle (we’d actually never seen it!).

Film Friday: What Do People Think Of Windows 8

Embrace Disruption PR — Fri, 19 Oct 2012 13:09:40 +0000

Windows recently announced their new operating software, Windows 8. The people of Pokki took to the streets with a demo version to get public reaction to the new Windows. The reaction was pretty unanimous, that Windows may have gone in the wrong direction. One participant even went as far to ask if Windows was trying to convert him into a Mac user! The biggest complaint? The start menu is a thing of the past, and incredibly hard to locate on the new system. Pokki is pretty smart though, they’ve created an add-on for the new Windows 8 that brings users their precious start button back. Check out the pretty amazing video below:

The Pros and Cons Of Mac

Embrace Disruption PR — Thu, 06 Sep 2012 18:25:29 +0000

I’m no longer a Mac virgin. I got my first MacBook Pro a couple months back, and have been aggressively using it daily. When I was making my decision to purchase my new computer, I did a lot of online research to try and find out exactly what the benefits were to buying Apple merchandise. Having grown up using a PC, and having conducted most of my work on one, I entered into this market with a pretty keen eye for what was important to me.

The Non-Negotiables

There were a few things I needed to make sure of before buying, and here’s some of what made the list:

- Full Compatibility with MS Office

- Easy transfer of old hard drive data

- Calendar synchronization

- Easily adaptable operating software

Not a long list, but a list nonetheless. Here’s a list of some the pros and cons I’ve noticed within my first few months:

Pros

Twitter is integrated into EVERYTHING on the new Mountain Lion OS. It’s so easy to share content (which is huge for me).
MS Office is not only the same, but slightly prettier.
Files are so easy to find with the SPOTLIGHT tool.
The new ‘MESSAGES’ feature allows incoming SMS messages to be delivered to both my phone and desktop.
Multiple desktops: I can now have several different programs open on the go, and simply swipe my finger to toggle between them.
Intuitive mouse pad: Much like using an iPhone or iPad – it’s easier to navigate through your computer than on a traditional PC model.
It’s really darn pretty.

Cons

Icon hovering preview: I became accustomed to hovering over my taskbar’s open programs on windows, and seeing what was in them. There’s an app called Hyperdock that does this upon installing on Macs, but I can’t bring myself to spend the $19.99.
Adapting: I still do the control+alt+delete a lot, but I know I’ll unlearn eventually. There’s a laundry list of Windows shortcuts that I have to re-learn for Mac – but I’m willing.
Minor difficulty with Mac Mail: Setting up new accounts can get a bit challenging, but nothing too horrible.
MacKeeper Ads: I stream a lot of video – and as many I’m sure are aware, pop ups are inevitable. The issue I have with the Mac Keeper ads is the annoying sales pitch voice that starts talking upon loading.
Only 2 USB ports: You can buy an expansion plug in, but I was a bit bummed.

I’m sure there’s more to share as my usage continues, but as a starting point – these were some real standouts. I definitely recommend making the switch, because the benefits surely outweigh the downsides.