Embrace Disruption Public Relations » The Pin Button Project

Your VIP Invite To Pushing Buttons

Embrace Disruption PR — Wed, 26 Sep 2012 01:33:05 +0000

To RSVP, please send us an email with your name, and the name of your guest.

For more information, click here.

Client News: Pin Buttons Bring Community Together Over Live Stream Exhibit

Embrace Disruption PR — Tue, 28 Aug 2012 18:15:54 +0000

FOR IMMEDIATE RELEASE – August 28, 2012

TORONTO, ON – On September 28th 2012, the Canadian Lesbian and Gay Archives (CLGA) will play host to an exhibit compiled of decades of archived ‘LGBTTQ’ identified pin buttons. Earlier this summer, these buttons were launched online for public review (http://pinbuttons.ca) in an effort to collect and identify the stories and meaning behind their creation. The buttons are continuously updated and added throughout the duration of the project, which comes to a close in late 2012. The exhibit, ‘Pushing Buttons’ will act as a facilitator for the community to engage with the pin buttons in a variety of different media forms (audio, video, and print) while simultaneously acquiring archival information and stories from the attendees. The exhibit will be broadcast through live stream for Canadians to share in the ‘Pushing Buttons’ experience.

For decades, buttons have voiced political statements worn by the masses to spread awareness during specific campaigns worldwide. Since their original design patent in 1896, the simple communication abilities of a single button have passed the test of time. Specifically for the LGBT community, buttons have been used for a variety of reasons ranging through forms of protest, to conveying messages without use of the spoken word. Creator William Craddock comments, “The Pin Button Project is about sharing history through the display of photographs of pin buttons that represent a range of causes, events, organization, and identities from our various pasts. It’s about provoking memory and inviting individuals to share their memories with others. It’s a place for discussion about the past – and about the present. And it is, of course, a place to look at and enjoy all of the visual appeal that these buttons from the past have to offer.”

This particular exhibit marks the first ever LIVE stream event from the CLGA. General Manager Scott Kettles speaks to his enthusiasm regarding this particular milestone, “We’re thrilled to grant access to our content through new and exciting digital mediums. We are continuing to enhance and innovate the ways in which we distribute our archival pieces and The Pin Button Project marks an important place in the CLGA’s history, contributing to our ongoing objective to keep LGBTTQ stories alive.”

The ‘Pushing Buttons’ exhibit opens on September 28th, 2012 with a public reception at the Canadian Lesbian and Gay Archives (34 Isabella St., 2nd and 3rd Floor) from 7:30pm – 10pm. Complementing the launch will be “create your own button” stations that will allow attendees to make their mark and contribute to the exhibit. For more information, visit http://pinbuttons.ca.

About Pushing Buttons:

Pushing Buttons reimagines the space of The Pin Button Project (www.pinbuttons.ca), an online experience that engages individual memory and storytelling through the exhibition of a rich history of LGBTQ+ buttons from the holdings of the CLGA. In the online project, users engage with the artifacts – and each other – by asking questions, stating opinions, and sharing personal stories. In Pushing Buttons, the online is brought into the physical as space and content are reimagined into an enveloping and interactive experience that turns the spectator into witness and calls attention to the historical and present roles of various buttons, from social activism in the streets to social media activism on the web.

About The Pin Button Project:

The Pin Button Project is an online interactive exhibition and oral history project featuring pin buttons from the Canadian Lesbian and Gay Archives. Viewers engage by asking questions, stating opinions, and sharing their own stories.

About Canadian Lesbian and Gay Archives:

The Canadian Lesbian and Gay Archives was established to aid in the recovery and preservation of LGBT histories. Its mission: to acquire, preserve, organize, and give public access to information and materials in any medium, by and about LGBT people, primarily produced in or concerning Canada. To support this function, the Archives also maintain significant non-archival collections, which include a research library, international subject files, and an international collection of queer periodicals. It is the CLGA’s mandate to make this information available to the public for education and research. Over the years, the CLGA has helped hundreds of people – students, artists, journalists, lawyers, filmmakers complete numerous projects inside and outside of the LGBT community.

Website: http://www.pinbuttons.ca
Twitter: @PinButtons
Facebook: http://facebook.com/ThePinButtonProject

The Pin Button Project is sponsored in part by:

For interview requests or high-res photography, please contact:

Cory Stewart 

Embrace Disruption

cory@embracedisruption.com

647.638.1586

Launching The Pin Button Project

Embrace Disruption PR — Sat, 07 Jul 2012 16:33:22 +0000

The button creation in action

As you may know, Embrace Disruption helped celebrate the launch of the new social movement called ‘The Pin Button Project’ in Toronto last weekend.

The Pin Button Project came from a stroke of genius by its creator, William Craddock some many months ago. While assisting at a gallery opening for the CLGA, William met someone who had identified a particular displayed archive button to have great personal meaning. After a lengthy and tearful conversation with the individual, it struck William that the thousands of buttons in the archives’ inventory could tell untold stories from many generations before.

Then came the AHA! moment, and William vowed to create a website where anyone could come and view buttons from the past to share their stories and comments. The launch on Friday, June 29, 2012 brought out crowds of people (from as far as Brazil!) to check out the buttons in person, view the new website, and even create their own buttons! This fall, The Pin Button Project will strike again with a larger exhibit highlighting the comments and stories that were shared over the summer – stay tuned for details.

Check out The Pin Button Project – you can comment, share or even sponsor a button!

For more photos, head to The Pin Button Project’s Facebook page.

Late Film Friday: Pinterest Done Right

Embrace Disruption PR — Sat, 30 Jun 2012 18:26:12 +0000

Wow! We had a fantastic launch event for The Pin Button Project last night – I’ll share photos and coverage in the coming days! In the meantime: I stumbled upon this fantastic case study a few weeks ago, and thought this was a really good example of how Pinterest can be leveraged to create seamless marketing campaigns. Have a watch for yourself!

Have you seen any stand out Pinterest contests/promotions? Share them in the comments!

Your VIP Long Weekend Invite

Embrace Disruption PR — Thu, 28 Jun 2012 16:29:39 +0000

Hello fellow disrupters!

As the weekend approaches, I’m sure we’re all saturated with exciting and fun activities to take advantage of! I wanted to extend a special invite to all of my VIP readers to come to an event that Embrace Disruption is assisting with.

As you may have read before, one of our clients The Pin Button Project is hosting a launch party tomorrow evening in Toronto. If you’re in the area, or feel like designing your own free button (while supporting a good cause) – stop in and say hi! RSVP: VIP@embracedisruption.com

Client News: Pin Button Project Brings PRIDE Past to Present

Embrace Disruption PR — Tue, 26 Jun 2012 19:51:59 +0000

FOR IMMEDIATE RELEASE: June 26, 2012

TORONTO, ON – While most PRIDE attendees will be spending their weekend parading Church and Wellesley St. – an underground movement will begin for The Pin Button Project, an interactive website and gallery exhibition launching this Friday June 29, 2012 at the Canadian Lesbian and Gay Archives (CLGA). The project is an online gallery exhibition that features pin buttons from the archives’ vast collection, and invites visitors to share their personal stories and interact with the hundreds of pin buttons collected over the CLGA’s history.

For decades, buttons have symbolized political statement pieces worn by the masses to spread awareness during specific campaigns worldwide. Since its original design patent in 1896, the simple communication abilities of a single button have survived the test of time. Specifically for the LGBT community, buttons have been used for a variety of reasons ranging through forms of protest, to conveying messages without use of the spoken word. Creator William Craddock comments, “The Pin Button Project is about sharing history through the display of photographs of pin buttons that represent a range of causes, events, organization, and identities from our various pasts. It’s about provoking memory and inviting individuals to share their memories with others. It’s a place for discussion about the past – and about the present. And it is, of course, a place to look at and enjoy all of the visual appeal that these buttons from the past have to offer.”

The CLGA has a history of providing ground-breaking innovative exhibits to the Toronto art scene: The Pin Button Project marks a new online initiative to spread awareness and content. Dennis Findlay, VP of the CLGA remarks: “I have two major hopes for the site. First, that its existence allows these archival objects and the discussion around them to extend the reach of the CLGA across Canada, and even beyond. Given the limitations of access to the CLGA by individuals outside of Toronto, it’s important that we work to extend channels of communication and engagement with our fellow Canadians. My second hope is that the project, by engaging visitors in telling their own stories and sharing their opinions, that we will collect a wealth of diverse histories and ideas that help us to better know and remember the past. Our history books and documentary films are often filled with colourful accounts by our communities’ prominent figures, but I hope this website opens up these accounts to the stories of everyone else, those who weren’t necessarily on the front-line on a rally, but who may remember carrying a placard in the back of the crowd.”

The Pin Button Project launches on Friday, June 29^th, 2012 with a public reception at the Canadian Lesbian and Gay Archives (34 Isabella St., 3rd Floor) from 6:00 to 9:00pm. Complimenting the launch will be interactive button design stations and social media integration – providing a true multiplatform experience for all guests. For more information, visit http://www.pinbuttons.ca.

About The Pin Button Project:

About Canadian Lesbian and Gay Archives:

Website: http://www.pinbuttons.ca (official site launch: June 29, 2012)

Twitter: @PinButtons

Facebook: http://facebook.com/ThePinButtonProject

For interview requests or high-res photography, please contact:

Cory Stewart

Embrace Disruption Promotions

cory@embracedisruption.com

647.638.1586