(Source)

Nash Grier is a 16 year-old Vine superstar. The North Carolina native is the most followed person on Vine with 8.7 million loyal fans. This past week, Grier received backlash about a video that was posted (and promptly taken down) back in April. The video, which was reposted by YouTube sensation Tyler Oakley, features a clip from a commercial for the HIV oral-swab test, OraQuick, followed by a homophobic slur from Grier himself. Oakley tweeted “Call me and people like me, ‘fag’ all you want, but spreading false information about deadly diseases is next level.” Oakley continued, “Promoting a false stereotype that HIV only affects gays to his millions of teen fans is extremely dangerous.”

(Source)

The teen, who has previously been criticized for sexist remarks, has since apologized via Twitter, claiming he was “young, ignorant, stupid and in a bad place.” when he posted the video 3 months ago.

Our takeaway: you can spend forever building your reputation, but remember, it takes exactly 6 seconds to ruin it.

We did some research and stumbled upon an interview with Farley Elliot (the burrito maker in the vide)o and learned of his perspective on why this video made it into the viral stratosphere. “Animals are awesome, food is the best and making high-quality, visually appealing videos will always win.”

So there you have it, the inside secrets on the makings of a viral video.

We are blessed to live in a fast paced world that spreads news at real time speed and is evolving by the second.  In the past, it was essential for television advertisements to air frequently and remain fresh in your mind. Now, it seems that we are more likely to remember an ad that was shown before a YouTube video or on the right side of our Facebook feed.

Is internet advertising taking over and leaving television in the dust?

(Source)

For the first time ever, the Interactive Advertising Bureau (IAB), internet advertising revenue report declared that advertising dollars spent on the internet exceeded television advertising. Internet advertising dollars were at a whopping 42.8 billion whereas television advertising made up for 40.1 billion in the U.S.

Randall Rothenberg, President and CEO, IAB  says, “The news that interactive has outperformed broadcast television should come as no surprise, it speaks to the power that digital screens have in reaching and engaging audiences. In that same vein, the staggering growth of mobile is clearly a direct response to how smaller digital screens play an integral role in consumers’ lives throughout the day, as well as their critical importance to cross-screen experiences.”

Internet advertising prices are subject to vary, however, Digiday reports what some of the most prominent internet channels are charging:

YouTube homepage takeover = $400,000
To own the large display ad with video on the YouTube homepage, advertisers pay an estimate of $400,000. They usually include a package with other media such as in-stream video ads, display ads, or featured video listings.

technologytell.com

Facebook log-out screen ad = $100,000

businessinsider.com

Twitter promoted trending topic = $120,000

easypurl.info

BuzzFeed sponsored article = $20,000

socialfresh.com

The increase in internet advertising doesn’t come as a shock. The average person is equipped with a device that makes internet viewing easier than ever. We are certain that this trend is going to continue to evolve as the internet continues to grow. It’s time to say “Good-bye” to the tube and “Good day” to the internet. 

(Source: http://camptakota.com)

The constant evolution of online media is an unstoppable force. Canadians are constantly consuming media through an increasing number of forums. One of the most prevalent sources of media output is YouTube, which has over 1 billion unique users visiting the site every month.  More and more, we are seeing people’s talents being discovered on YouTube (Justin Bieber, Tyler Mahone and Carly Ray Jepson). This past year we saw a new development in the online film industry, using YouTube as a stepping stone onto something much larger. Three noteworthy YouTube vloggers: Mamrie Hart (You Deserve A Drink) , Grace Helbig (it’sGrace) and Hannah Hart (My Drunk Kitchen), have created a full length feature movie that was completely self funded and self resourced. The movie, Camp Takota, stars the 3 YouTube personalities, and is directed by fellow YouTubers Nick and Chris Riedell.

(Source)

The original video for the oscar-nominated song was released in November of 2013, making big news for being the longest music video ever; a title previously held by the King of Pop, Michael Jackson (for the song ‘Ghosts’). The energetic dancing video, 24 Hours of Happy,  is shown on its own website and features the song in 4 minute loops for a full 24 hours. The video highlights dancers of all shapes and sizes; male, female, young, old, and even some celebs including: Steve Carrell, Kelly Osborne and Magic Johnson to name a few. A regular length video was released around the same time.

We can all agree: Pharrell has had quite a year topping the charts with hits like ‘Blurred Lines’ and ‘Get Lucky’, but this video has become a beast of its own. As of late, the style of the video has been replicated and used to highlight countries and cities from around the world. Hop on YouTube and you can see ‘Happy’ videos from Dublin, Bermuda, Berlin, France, Hong Kong, Kiev, Jamaica, Cambodia and many others. Loads of local businesses are going to great lengths to get a spot in their city’s version of the video.  Two of the most impressive videos have come from Jamaica and Bermuda. They are beautifully done and  showcase tourist hot spots in a gorgeous light.  ’Happy’ is no longer just an upbeat song, it has become the ultimate marketing tool to showcase your country, city or business. Take a look at Bermuda’s and Jamaica’s renditions below:

Pharrell seems to be embracing the various parodies of his video, tweeting them out and showing gratitude for all the support. A big thanks goes out to Pharrell, for bringing a little bit of happiness into all of our lives.

Sure, the brands that do engage in this type of stunt do get a considerable amount of online impressions, but are they memorable enough to boost sales? Chances are, video concepts are remembered, but if not tied tightly to the brand messaging, the producer of the content is quickly forgotten.

Check out Kmart’s “Ship My Pants” video below.

Does this make you want to buy from Kmart? Will you remember that it was Kmart who made this video months from now, or could it easily be mistaken for Target, Walmart, or some other big box retailer? Let us know your thoughts in the comments below.

Some interesting stats:

• There were 12.8 BILLION Google searches in June 2013.
• Google owned 66 .7% of the US search market in June 2013.
• There are 10 million Google Drive users, and 425 million Gmail accounts.
• 343 million people actively use Google+ (surprising, no?).
• 6 billion hours of videos are watched each month on YouTube
• 100 hours of video is uploaded to YouTube each minute.

Check out the infographic below from wishpond.

• Gaining feedback on service, events and menu items.
• Promoting and showing off menu items.
• Sharing specials.
• Recruiting.
• Monitoring reputation.

To find out how PR agencies (like us) can help with your restaurant’s social media strategy and execution, please send us an email, we’d love to hear from you!

Check out the full list below, along with a handy guide on which social networks to use for each tactic

Earlier in the year, we wrote a blog post outlining how to better your restaurant’s publicity: you can find that piece by clicking here.

Internet sensation and writer of the viral hit song, ‘Clouds’, Zach Sobiech, passed away while surrounded by friends and family in his home last Monday morning.

“I want to be remembered as a kid who went down fighting, and didn’t really lose.” These were the last words Zach, 18, left us with at the end of a documentary that chronicled his last days of battling terminal bone cancer. At 14, he was diagnosed with Osteosarcoma, a rare type of bone cancer usually developing in teenagers. After completing his chemotherapy, a CT scan revealed additional tumours in his pelvis and both of his lungs. The cancer had spread and in May 2012, Zach was given six months to a year to live.

With his promising life abruptly cut short, Zach turned to music to leave his print and to give his friends and family something to hold onto when he couldn’t be with them anymore. ‘Clouds’ was written and uploaded onto Youtube last December. In five months, Zach’s song has touched more than 4, 000, 000 people worldwide. He said, “My closure is to get my feelings into these songs so they can have something to remember me by or lean on when I’m gone.”

On his birthday earlier this month, a documentary, entitled ‘My Last Days: Meet Zach Sobiech’, was released on Youtube as part of an online series by Soul Pancake. It features Zach, interviews with his friends, family and himself, and how he spent his remaining days. In the 20-minute film, Zach shared his passion for music, his lust for the Nissan GT-R, and his love for those around him. He was also surprised with the cobalt-blue Nissan on his driveway and a collaboration video by celebrities like Jason Mraz, Colbie Caillat, Anna Faris, who joined for a cover of ‘Clouds’. He spent the last remainder of his days finding peace, reassuring his family he would be okay and dreaming of marrying his girlfriend, Amy, who he said he will “love to death” because he would “literally,” do that.

In the past year, Zach worked to raise awareness for Osteosarcoma and fundraise money for research. A Zach Sobiech Osteosarcoma Fund has been set up to give hope to those still battling the cancer. Proceeds from ‘Clouds’ and his other works will continue the fund the same cause. Let’s take a moment to remember Zach Sobiech’s lively spirit and desire to live when faced with an inescapable end.

“I want everyone to know you don’t have to find out you’re dying to start living.” – Zach Sobiech (1995-2013)

SOURCES

http://globalnews.ca/news/579913/tributes-to-zach-sobiech/

http://www.billboard.com/articles/news/1563117/zach-sobiech-terminally-ill-singer-who-channeled-his-story-into-clouds-passes

http://www.freep.com/article/20130522/NEWS07/305220035/Zach-Sobiech-Clouds

http://hollywoodlife.com/2013/05/21/zach-sobiech-song-clouds-cancer-death/

http://www.people.com/people/article/0,,20679770,00.html

A random video selection for your Friday afternoon! Each year it seems like Britain’s Got Talent finds the most unique and talented people (remember Susan Boyle?) to feature on their show and with a new season that started last week they seem to be off to an amazing start with shadow theatre group “Attraction.” Prepare to be wowed and moved with their audition piece.

Check out one of his most popular videos, Coffee: The Greatest Addiction Ever, and see why we shouldn’t necessarily feel bad about needing all those glorious cups!

Nothing will grab a consumer’s attention better than a video from a brand; a product demonstration, a celebrity endorsement or an innovative commercial all demonstrate this perfectly. The problem is, brands used to utilize large budgets on flashy commercials to enter the video market, and this (as we know) is no longer a relevant way to spend ad dollars. Modern technology such as DVRs and Internet streaming mean that people are recording or downloading their favourite shows, meaning commercials are not making nearly as big of an impact to their intended audience. So where can you, as a brand, post your videos/commercials for your products where people will actually consume them? With a quick internet (or common sense) search, the answer is pretty clear, YouTube.

Undeniable YouTube Statistics

The user and viewing statistics for YouTube are pretty staggering:

• Over 800 million unique users visit YouTube each month
• Over 4 billion hours of video are watched each month on YouTube
• 72 hours of video are uploaded to YouTube every minute
• YouTube is localized in 53 countries and across 61 languages
• 25% of global YouTube views come from mobile devices
• People watch one billion views a day on YouTube mobile
• YouTube is available on 400 million devices

Souce: http://www.youtube.com/yt/press/statistics.html

YOUTUBE PARTNERS

With such amazing global attention, learning how to harness the power of YouTube is undeniably valuable, and brands have attained desirable reach doing so.

Basically, if you are a brand on YouTube, you have 2 options to advertise; run ads in front of other channels’ content as part of the YouTube Partners program, or you could run your own channel. The YouTube Partners approach has pretty wide appeal, more than a million advertisers use Google ad platforms, the majority of which are small businesses. (x) The advantage of these ads is that YouTube only places your ads on the category of videos that it feels your potential customers will come from, there’s no point of putting an ad for make-up as the intro to Wii U console review, it just won’t garner the desired traffic. The one drawback to these ads is that 65% are skippable. So again, if someone doesn’t want to see your ad, they don’t have to watch it.

OLD SPICE

The other approach for brands on YouTube is to have their own channel where they can upload their own videos, have people leave comments about the brand, etc. This approach is another way a company can develop the brand identity and personality, creating a personal connection with their consumers. One brand that did this very well was Old Spice. Back in 2010, the Unilever brand had a major viral/commercial hit on their hands with the ‘Old Spice Guy;’ the seemingly perfect, gentlemanly specimen who was a Jack-of-all-trades and could do anything better than your man. Who WOULDN’T want to smell like this guy? As part of their marketing campaign, the Old Spice Twitter followers were invited to submit questions or comments and then the Old Spice Guy would film video responses to them. The initiative was beyond successful, probably due in part to the fact that Old Spice Guy responded to some pretty famous names. Below is the original ‘Questions’ video & the video response to ‘Everyone’

HEINEKEN

Looking at current YouTube data, Heineken is the clear winner in beer market as not only YouTube leader but overall social media leader in their industry.(x)

So what makes them the best on YouTube? Let’s take a look at their channel. The branding of the channel is clear and it’s very user-friendly: props to their marketing department!

And the content itself is beyond creative. Their featured video at the moment is entitled “The Candidate,” and yes you’re right, it has nothing to do with beer.

This video completely focuses on the company culture; what it is like to work at the company. Customers who identify with a culture or personality of a firm aren’t just product loyal; they are brand loyal which is way more valuable. Clearly, the marketing and public relations firms & agencies at Heineken are rockstars.

RED BULL

If you want to see a company that knows how to market itself on YouTube, look no further than Red Bull. Besides being the major sponsor of some very popular sporting events, including Red Bull: Crashed Ice, Red Bull was the main sponsor of one of the most discussed stunts in recent history, Felix Baumgartner’s jump from the edge of space. That event was live streamed and the residual video from that jump can be used for a time to come in product videos as well as brand videos.

Red Bull has done their research when it comes to their targeted audience and brand positioning. Their sponsorship of extreme sports fits very well with the YouTube community as many BMX riders and skateboarders use technology (such as GoPro cameras) to capture their latest and greatest stunts and upload them to YouTube. When fellow extreme sports enthusiasts are searching and watching content on YouTube, Red Bull wants to be in there to capture a portion of those views, and boy have they ever. As of January 2013, the Red Bull YouTube channel had over 1.4 Million subscribers, (x) more than the next 2 top ‘Brand User Movers’ (Apple & Sony Music India SME) combined.

TARGET

A recent FORBES article ranks Target as the top retailer on social media and a quick look at their YouTube page shows why. Target has never shied away from strong branding; their logo is a bright red bull’s eye for goodness sake!

What they’ve done well is consistence. Their images are crisp, clear and easily distinguishable as Target. Their stylish shopping bag full of celebrity endorsements, product lines and partnerships don’t hurt either. Clicking through their uploaded videos you see: The Fray, Coco Rocha, B.O.B., and Brad Goreski, amongst others. The most recent edition to the Target family of celebrities, Mr. Suit and Tie himself, Justin Timberlake; when the guy makes a comeback, he does it in a big way. Check out his spot below:

What makes Target such a force to be reckoned with on YouTube is a combination of elements. Their content isn’t only fun, full of catchy songs and bright images, it is also informative. Without even stepping into the store, I bet the average person could name off a list of products you can buy from the retailer thanks to their videos. Their videos are also filled with tips and tricks from top Hollywood stylists on how to look like a star while sticking to a budget; in today’s image obsessed society, doing those types of videos well will definitely put you ahead of the competition.

RECAP

So what have we learned today?

1. Top successful brands should be using YouTube to share their video content with consumers, the facts and figures are too incredible to ignore.

2. A brand on YouTube needs to present their channel pages properly; make them user-friendly and make sure the colours and images presented represent the brand.

3. Content creation needs to be consistent and topical; if you’re a company that only posts a video every couple months, or on an inconsistent basis, you will be forgotten. Additionally, if you’re a brand posting videos than cannot relate back to your brand at all, what’s the point?

4. Be creative; such a clichéd phrase but still true. No one wants to watch a video of a spokesperson just standing there blabbing on about how useful or delicious your product is, they will click away faster than you can upload your next ‘masterpiece.’ You have a matter of seconds to capture your audience’s attention, don’t waste it.

5. MOST IMPORTANTLY: Use YouTube to develop your brand identity and personality. A video combines moving pictures, words and audio capabilities to engage a viewer more than a single sense medium such as print or radio. Written words can be misinterpreted, a well constructed video that shows what your brand is all about just can’t.

So there you have it, a list of tips and suggestions along with viable examples of brands that have taken over and used YouTube to their absolute advantage.

How will you utilize YouTube for your company?

What a day! Before we begin, we must say that this was one of the best conferences we’ve had the pleasure of attending. The best part? Being able to hear from so many different speakers, thanks to the 7 minute time cap on each person.

We arrived at 8:30AM and picked up our name tag. Interesting fact: any name tags that had a blue circle on them indicated that the person/company was hiring.

FYI:

All my social media peeps – Adobe is hiring (to the tune of 200ppl) in Canada! Check them out! #cmto13

— Cory Stewart (@coryjstewart) February 21, 2013

We were then treated to a lovely breakfast: complete with fair-trade coffee, bagels, fruit and croissants – followed by a prompting by super-host Gavin McGarry to get seated. It must be said that this isn’t Gavin’s first time at the hosting rodeo, and he did a superb job honing in the audience and keeping the pace of the conference (all while injecting selections of his quick wit and sarcastic humour).

We felt it necessary to call out the wifi password – as it definitely set the tone for the duration of the day:

Ha! Check out the wifi password for #cmto13 pic.twitter.com/Frp3YyBnJ8

— Cory Stewart (@coryjstewart) February 21, 2013

Up first was Roel Vertegaal, Director of the Human Media Lab, Queen’s University to talk about paper tablet technology. We snapped a quick video for your viewing pleasure (apologies for the shaky hands – too much fair-trade coffee!)

Here you can see Roel holding the tablet in his hand:

Corey Vidal (from YouTube fame) came soon after – offering up some sound advice for getting your brand out there in the Youtube space. Corey stressed many amazing points, a couple of them being:

Measure of success on @YouTube isn't necessarily view count, says @coreyvidal. Track + value audience engagement + your influence #cmto13

— Tessa Sproule (@TessaSproule) February 21, 2013

#CMTO13 Corey Vidal quote of the day "youtube is not really a job it's a lifestyle" I didn't even know it was a job.

— Frank Falcone (@frankfalcone) February 21, 2013

Soon after came Deborah Hall, Head of Mobile, Torstar Digital (one of our favourite clients). Deb spoke about the future of mobile, and how important it is to remain disruptive in the space.

Mobile marketiing should have some emotional connection – 70% of social marketing is mobile! #cmto13

— Cory Stewart (@coryjstewart) February 21, 2013

It became quite clear that DISRUPTION was the theme of the event, and you can imagine our delight!

Loving the overwhelming theme of #disruption at today's #cmto13 – our brand name is no coincidence

— EmbraceDisruption PR (@EmbraceDisrupt) February 21, 2013

Then came the entrepreneur lunch with the folks at Torstar Digital where we were treated to a spread of sandwiches, drinks and sweet treats! We got to meet some pretty innovative people, and fingers crossed we’ll be speaking with some of them in the near future!

About to start our #entrepreneur lunch at #cmto13 pic.twitter.com/yhADPq8R83

— TorstarDigital (@TorstarDigital) February 21, 2013

All in all, it was a fantastic morning of technology, innovation and disruption. By 1:30PM we were salivating at the thought of the afternoon’s speakers (inclusive of companies like Ribbon, Bit.ly and SavvyMom Media), and we can’t wait to share what they had in store!

Stay tuned as part two is coming your way tomorrow afternoon!

This week, the top 12 chosen YouTube stars travelled to Los Angeles for the next round of the competition. This round consisted of the contestants getting divided into teams, ‘locked up’ at the Redbury Hotel in Hollywood and given 48 hours to film & edit a video together about the Nintendo WiiU & the new Super Mario Bros U (which I’ve played and is super fun!).  The 3 teams’ films were screened yesterday (January 17^th) at the Sundance Film Festival, which is kind of a big deal. Below are a couple videos from YouTuber Alex Carpenter, one of the members of the winning team for this year; the first is the video he filmed in order to qualify for the 48-hour challenge and the second is a vlog he filmed in the middle of the challenge.

The films created out of the 48-hour challenge were screened at the Nintendo Lounge in front of film industry influencers, Nintendo executives and other VIPs. The audience voted for the eventual winner out of the 3 films.

But the WiiU film challenge is only part of the Nintendo marketing campaign at Sundance. The Nintendo Lounge will be open to festivalgoers and Park City residents alike to play with the new system, including trying out some unreleased games.

Some interesting insights:

• 40% socialize more online than they do face-to-face.
• There are more devices connected to the internet than there are people on Earth.
• People spend an average of 6.75 hours month on Facebook.
• Facebook is accessed by 7,000 different devices every day.
• 11 accounts are added every second to Twitter.
• Since 2012, 12 BILLION minutes have been spent using Pinterest on the web.
• Every second 1 new user joins LinkedIn.
• 30% of videos account for 99% of all YouTube views.
• 74% of brand marketers saw an increase in website traffic after investing just 6 hours per week on social.

All this and more in the INFOGRAPHIC below:

Bringing Product to its Target Market

YouTube is a haven for pretty much everyone who uses the internet. People are constantly posting a wide variety of videos from hair/makeup tutorials to product reviews/unboxings. So naturally, Nintendo decided to include YouTube in the marketing plan for the new Wii U console. The concept for the campaign is simple: Nintendo gave 50 Wii U’s to 50 well-known YouTubers, tasking them to create a video based on one of the games offered for the console. The videos must then get 10,000 views to be considered to advance to the top 12. The top 12 are flown to L.A. to compete. Four YouTubers will eventually be chosen to attend the Sundance Film Festival where their self made video will be shown. The winners will also be declared Nintendo Brand Ambassadors, providing Nintendo with on-going promotion.

Stealthy Marketing Tactics that Work

This marketing plan is a genius way to get Nintendo’s new product out into the minds of consumers. Who doesn’t spend far too much time on YouTube procrastinating daily? We all have YouTube channels we watch regularly and love to support, so helping them achieve something like screening at Sundance is engaging for both audiences and content creators. Additionally, by harnessing the creativity of 50 different people, Nintendo garners unprecedented creativity in appealing to potential buyers. Who better to communicate with teens, young adults and/or avid gamers than one of their own? It’s almost like a celebrity endorsement – but better because a YouTube celebrity is someone “just like us”. We know they actually used and enjoyed something if they make a video about it. They are a trustworthy source viewers are probably more inclined to listen to. The videos themselves are not presented as advertisements for the Wii U either, which is becomes even more appealing to the casual viewer. Who wants to watch an advertisement on purpose anyway? Here are some screencaps of video entries:

The cut off for views on the 50 entries is Friday, so it will be interesting to see the cumulative views vs. any correlations in sales for the Wii U. Overall, this marketing plan is a win for Nintendo – worldwide exposure for their product on the Internet for the cost of 50 units.

What other internet-based marketing plans have you noticed in 2012?

These messages show the fans that the cast members do see messages of support and appreciate them. Trending topics are amazing because they bring a certain topic or events to public attention and offer opportunity to find out more about it by clicking on “Why Is This Trending?” or visiting WhatTheTrend.com

Social Media Gives Fans an Inside Look on Set

The Glee fandom is notorious for getting inside looks of the set during the filming of upcoming episodes. It is often said that the best thing to happen to the Glee cast & crew was the invention of phone cameras & Instagram. The biggest addicts of the popular photo-sharing application include: Lea Michele, show creator Ryan Murphy, and Chord Overstreet. Fans eagerly await pictures from the actors whenever they tweet that they are on set.

Twitter & YouTube meant an early Christmas for Glee Fans

Recently, the Glee crew welcomed Hollywood director/choreographer Adam Shankman back into the fold to direct their Christmas episode, “Glee Actually” (due to air December 13^th on FOX) and this resulted in a constant flow of pictures for the fans. Sharing these photos from set helps build hype for the episode and entices fans to tune in to see the story behind the snapshot; how is Artie Abrahams, apparently confined to a wheelchair, up walking around? What brings Damian McGinty back to the world of Glee after his arc ended last season? Mr. Shankman has done a pretty good job winding up the fans to get them to tune in. Let’s hope that translates into higher ratings for the show when the episode airs.

Fans are also able to get in on the action when the show decides to shoot on location (instead of their usual soundstage). Filming locations are usually pretty easily accessible and fans in the area usually head over to the location to find the set and get the scoop on upcoming storylines. Scoop that is disseminated almost instantaneously via videos, pictures and blog posts (thank you Mr. Smart phone). This is exactly what happened for the Christmas episode when Glee filmed at Bryant Park’s outdoor skating rink in NYC. For 11 hours: cast, crew and fans gathered to watch as fan favourites Blaine Anderson (Darren Criss) and Kurt Hummel (Chris Colfer) filmed their duet for the holiday song classic, “White Christmas.” Fans were live tweeting the happenings from their phones, giving everyone on the internet the ‘In’ on what was happening, offering multitudes of photos and videos chronicling every second.

Perhaps show runners and security don’t like that fans are providing spoilers all over the Internet but they don’t seem to try and stop it all that much providing enough information for posts such as this.

And don’t think for a second that the cast & crew are oblivious to what the fans share out. On the red carpet for Trevor Live this past Sunday Adam Shankman referenced a video taken of him dancing on the ice with Chris Colfer. He also talked about how he loves the fans enthusiasm for the show and that he gets to interact with them via social media on a daily basis.

Being a part of the of the fandom myself,  I often stop and think about what the show must look like to the casual watcher. The major plot twists and seemingly crazy song performance choices must seem even more unexpected to those who haven’t known they were coming for upwards of a month. Social media has afforded us so many amazing opportunities in the past few years – thanks to twitter, I’ll never miss another beat.

What do you think? Smart marketing or a waste of technology?

“Every year millions of litres of milk are trucked into Western Australia (WA) from over east. At a time when WA dairy farmers are struggling to survive. Not a lot of people realise this is happening because much of that imported milk comes in as yoghurt.

Brownes are saying “enough” and making next Saturday November 3rd the official Use Buy Date for all yoghurts imported into WA. From that day on, we invite you to buy locally-made yoghurt instead. It’s fresher for your family and better for all those families who own and run WA dairy farms.” via Brownes.

Job well done Brownes, job well done.