This week, we’d like to introduce you to Ivan, Director of the viral Youtube video, “Jessie J - Price Tag lipdub by 500 women in Uganda“ Ivan is the owner of an Amsterdam-based production company, 2FILM, and he is a freelance ad agency creative and director. 

What’s your official job title, and where did you go to school?

I studied film directing at the Dutch Tv and Film Academy in Amsterdam. After that I worked several years in television, mostly on human interest shows. I now own a production company 2FILM, and I work as a freelance creative and director for ad agencies based in Amsterdam.

Elevator pitch. Describe yourself in a nutshell (or sea shell, or any shell for that matter).

My best friend calls me the hornet. He thinks I like to sting people and situations but also in my work in order to provoke a reaction, to get people out of their comfort zones. He values this in me btw

Why did you pursue what you’re doing now? What was the inspiration?

As a creative and filmmaker I like to create images that make you rethink what you believe in or which play with certain assumptions. In case of the lipdub I wanted to make a campaign video about African women where the stereotypes about Africans and development aid were questioned. When I worked in television for a show about development aid, I noticed most people in the West have to sustain this image of needful Africans, because it helps them feel good about themselves.  I not only think that’s un fair towards people there, but I also believe that it’s nasty and naïve. It supports a development aid industry based in the west and completely ignores the need of people there. People do not want to be helped, they want a chance to help themselves.

What is the best part of your day-to-day?

I love living and working in Amsterdam. It’s such a beautiful city and cyclist-friendly. I love getting on to my bike every morning and biking over the little bridges and canals to a client or to a new edit.  Other than living in Amsterdam what I like about my job is the power to tell stories. Whether it’s for an NGO or a commercial client, organizations nowadays need to tell REAL and AUTHENTIC stories. The times that a hot model was enough to sell a product are over. People just don’t buy that stuff anymore. They simply filter it out of their head. If you want to get your message across as a brand or an NGO, you must ask yourself : “Do I have a good story to tell?” I always try to ask myself, “The story I’m telling, would I believe it and share it with my friends?” If so, that’s what I do my best to make.

What’s the most challenging?

Most commercial clients still do not understand this because the people on top are guys who do not understand the internetz and how it talks to people. It takes a lot of time, patience and effort to explain.

If you took a look in the cliché crystal ball, what do you see for yourself?

I would never do that, knowing what comes is boring.

How do you embrace disruption in your work and personal life?

My starting point mostly is to take an archetypical image and ask myself what has absolutely not been done to this image. Mostly it produces in the beginning a lot of useless material but the process itself helps me to define that the sensibilities are on a certain subject and to use this when we create a concept.

In the case of the lipdub video, I noticed real genuine fun was never filmed in development aid commercials. It’s always either “help this poor woman feed her baby” or “support this little boy to make a great future for himself”, as if they were never having fun themselves, and that’s what I wanted to show. The lipdub also works on a different level I believe.  It’s like a smack in the face. It’s like the women are saying: “Who do you think you are believing we can’t also have fun? Get real! We are the same. So if you want to help us, help us because of that basic human recognition and not because you think we are sad.” I noticed many younger viewers of the lipdub video reacted positively on this message.

What is the most memorable moment in your career?

Going back to the largest African lipdub video, my most memorable moment was the last day of shooting. We just filmed our last scene with over 500 women on a dirt road in the middle of nowhere. It was hot, the crew was exhausted, the women were hungry and cranky, and I just aged 4 years in 4 days. I thought, “My God, give me strength to finish this before I collapse,” Then the last take was filmed and instead of going home, the women gathered and started celebrating that the shoot went well. They suddenly did not have to go home to cook meals for their husbands or work on the field, they just started partying. The sun was going down, the camera woman Berta Banacloche ( http://bertabanacloche.com), producer Duko Hopman (microbanker.com), and I looked to each other and experienced  such happiness. We knew we had something special on camera. See link: http://www.youtube.com/watch?v=bKWyC6zxFs0

Do you support any initiatives or charities? Tell us about it, and please provide links!

I definitely support the work of microbanker (www.microbanker.com). They help these women in Uganda with small loans to start up their own business. The idea is to empower women to take life into their own hands and to spend the earned money as they feel like without patronizing them.

Tell us what you see yourself doing at 65 years old.

With all the technological advances going on in the medicine there is a good chance I will make it past 100, so by the time I’m 65 I might decide it’s time to switch careers and become an astronaut.

Just for fun: if you had to pick one app in the whole APPVERSE, what would it be?

Well if there is an app which makes you understand women better I would definitely downloaded it. After working with 500 women for 2 weeks in Uganda I realized I just don’t get them.

This week, we’d like to introduce you to Tiffany, an aspiring luxury travel and lifestyle PR pro and founder of LeftBanked, a luxury travel blog.

What’s your official job title, and where did you go to school?

I went to Ryerson University to study Fashion Communications, and I just graduated last year. I am currently a luxury lifestyle & travel blogger, and I also do freelance PR and marketing (mostly focused on the beauty industry at the moment).

Elevator pitch. Describe yourself in a nutshell (or sea shell, or any shell for that matter).

My name is Tiffany. I am 23 years old, and I live in downtown Toronto. My interests include travel, luxury, fashion, and design. I hope to get a career in any of these industries and someday move to Paris, my favourite city in the world!

Why did you pursue what you’re doing now? What was the inspiration?

I have been a blogger for several years now (started in 2008). I began my personal blog when I moved out to live on my own, as a way to document my new life. My blog grew and eventually I started focusing more on it as a way to generate extra income and make contacts in the industry. After I graduated from studying Fashion, I still had no idea what I wanted to do. I took a couple PR internships (both agency and in-house), and realized I really enjoyed it. Now I do it freelance and hope to continue with it as a long-term career.

What is the best part of your day-to-day?

I love working for myself and setting my own hours. I also really enjoy the industries I’m in so it doesn’t feel like a job. Part of my (PR) job involves social media for a beauty company so I spend a lot of time researching makeup trends, products, articles, etc. On the blogging side, I love taking photographs, attending events and being able to work with brands that I love.

What’s the most challenging?

The most challenging is probably the travel blogging. I love it but at the end of each day on vacations, I need to dedicate a few hours to “work” – reviewing hotels/restaurants, resizing and editing photos, etc when I’d rather be out exploring the cities as much as I can.

If you took a look in the cliché crystal ball, what do you see for yourself?

I see myself travelling around the world, living in a new city every couple years or so before living permanently in Paris.

How do you embrace disruption in your work and personal life?

I embrace disruption by constantly telling myself that every challenge would be a lesson and setbacks/difficulties will pass with time. I just focus on my end goal and never give up until its achieved.

What is the most memorable moment in your career?

The most memorable moment so far was probably last year when I took a few weeks’ trip to Europe by myself. At that time I shifted my blog to more of a travel blog (I was able to make a lot of contacts in the industry and work with several travel brands when I was there), and realized I wanted to pursue blogging as a career as well.

Tell us what you see yourself doing at 65 years old.

I hope to be living in Paris by that time & possibly retired.

This week, we’d like to introduce you to Noelle, a pediatric nurse based out of Phoenix, Arizona and Founder of Sass Kisser, a line of all-natural lip products.

What’s your official job title, and where did you go to school?

I attended Northern Arizona University where I earned my Bachelor of Science in Nursing, and I am currently a pediatric nurse at a hospital in Phoenix, Arizona.

Elevator pitch. Describe yourself in a nutshell (or sea shell, or any shell for that matter).

I’ve always been a do it yourself person. I was the toddler making my own dollhouses from toilet paper rolls and shoeboxes- I even had my own hemp jewelry business in the 9^th grade. My mantra in life is to accomplish what you want by simply utilizing your own skills and drive and to never ask of others to get you where you’d like to be.

Why did you pursue what you’re doing now? What was the inspiration?

I am quite possibly the pickiest person when it comes to my lip balms. I see lip balm as a very personal thing. What else does a person have with them constantly besides their cell phone? From unpronounceable ingredients to lackluster results, I was tired of constantly buying lip balms that didn’t have my needs in mind. So I did my research and made my own all-natural balms and glosses and if the big cosmetic companies don’t like it, they can kiss my sass!

What is the best part of your day-to-day?

My favorite moments are those times when it’s just me in my kitchen making lip balms and trying out different combinations. It’s peaceful for me in there; I like to call it my laboratory. I love my day job as a pediatric nurse because it is constantly rewarding and challenging but nothing beats those quiet moments at home to myself with just my husband and my puppy.

What’s the most challenging?

I am one of those people that have to do everything at once. I will have an idea of what goals I want to accomplish next in my life and instead of going down the list one at a time I do it all at the same time. I love life that way. It makes me feel like you never know for sure what you will accomplish next and who knows, maybe next week you will start your own small business because you feel like it is a good idea. Which is exactly what I did. It certainly isn’t easy to balance, but I guess I prefer a little chaos!

If you took a look in the cliché crystal ball, what do you see for yourself?

First of all, whatever I see, it better be sparkly. Because everything is better with sparkles. Second of all I hope to encourage others to find all-natural, simple solutions for their busy lives that still make them feel beautiful and glamorous.

How do you embrace disruption in your work and personal life?

Being the stubborn person that I am, I refuse to sacrifice the integrity of Sass Kisser in order to make my life easier. If there is something that can be done to better my product or my business I will do it regardless of the energy it requires of me. My supporters come first and my goal as an entrepreneur is to only improve on what I am doing to make those who support me happier. Having an all-natural business is certainly not the easiest path in the cosmetic industry, but I enjoy the challenge.

What is the most memorable moment in your career?

My family is my biggest supporter and during one of our family brainstorming meetings I looked around the table and realized that each person, even my older brothers and husband, was wearing my Sass Kisser gloss. A table full of all-natural glossy lips- that’s my proudest accomplishment!

Do you support any initiatives or charities? Tell us about it, and please provide links!

When I was much younger my family was blessed by the Make a Wish Foundation. During a tough part of all of our lives, we were given the chance to go on the most wonderful vacation completely funded by them. The wishes they grant for children with life threatening medical conditions is absolutely inspiring and I can tell you first hand it blesses not only the child but also their entire family.

Visit Make a Wish for more details.

Tell us what you see yourself doing at 65 years old.

At 65 years old I hope to be retired and relaxing at a beach house with my husband and our family including lots of grandchildren! Oh, and puppies, you always need puppies around. Honestly, anything with babies and puppies and I’d be happy.

Just for fun: if you had to pick one app in the whole APPVERSE, what would it be?

Don’t tell anyone, but my guilty pleasure is totally Temple Run. I haven’t been able to stop playing it! It’s completely an addiction. Oh and fruit ninja. I can’t get enough! I always try to sneak onto Temple Run without anyone knowing I’m playing but then my sound will be on and the monkey that screeches at the beginning gives me away- dang monkey!

This week, we’d like to introduce you to Anum, the fashionable and witty woman behind the Toronto style & beauty blog, SummerxSkin

What’s your official job title, and where did you go to school?

I studied print journalism at Sheridan College. After graduating I worked as a contract and freelance reporter, but eventually made the shift online. I am now a digital marketing & social media manager.

Elevator pitch. Describe yourself in a nutshell (or sea shell, or any shell for that matter).

Community manager by day, style & beauty blogger at night and fun conversationalist in general! I love to meet and interact with people. I’m a tad obsessed with red pandas and have recently discovered that I enjoy cooking when I have the time.

Why did you pursue what you’re doing now? What was the inspiration?

I have a keen interest in a few things: clothes, makeup, digital media and writing. I get to experiment and indulge in all of these things through my job and as a blogger. I never thought I’d actually be recognized for my work, but it’s a fantastic feeling.

What is the best part of your day-to-day?

Most people hate waking up early, but I really enjoy it! I have a pretty set routine of being up and out the door by 7 a.m. This way I get to conquer everything on my to-do list before going home to relax and sleep.

What’s the most challenging?

Finding a balance between work and spending time with family and friends. Sometimes I feel bad about scheduling everything in my life, but it’s the only way to get things done and still be able to relax and enjoy the company of your loved ones.

If you took a look in the cliché crystal ball, what do you see for yourself?

I have an entrepreneurial spirit, so I hope to create something eventually on my own and perhaps doing it for a living. I’d also like to be a dedicated wife and mom one day. Not anytime soon though!

How do you embrace disruption in your work and personal life?

You have to distract yourself throughout the day in order to get back into focus. I tend to read, watch TV or a movie and sleep during my “down time”. It’s also good to get away from the computer and go to a coffee shop or restaurant.

What is the most memorable moment in your career?

There have been a lot of memorable moments but I have to say that it’s truly amazing being praised for my writing and content curation, whether it’s from a client or blog reader.

Tell us what you see yourself doing at 65 years old.

Still writing and over-accessorizing my outfits.

Just for fun: if you had to pick one app in the whole APPVERSE, what would it be?

Oh man! I can narrow it down to 2; Twitter because I like to stay connected at all times and WhatsApp because I have all my close friends on it.

This week, we’d like to introduce you to Ryan, the fashionable and fabulous man behind the lifestyle blog, I’m Mr. Fabulous!

Ryan Massel (a.k.a. Mr. Fab) began www.immrfabulous.com nearly three years ago, and quickly achieved national recognition. Awarded “Best New Blog” (2011) and “Best Humour Blog” (2011 & 2012) in Canada, he continues to receive acclaim for his witty and unique perspective. Ryan travels the world covering lavish parties and events, always seeming to get the inside scoop. He engages readers with his charm and shares his belief that we all deserve a moment to feel fabulous.

What’s your official job title, and where did you go to school?

I went to school in Regina, Saskatchewan, and spent my summers on the farm. When my grade 12 English teacher Ms. Lewis gave me a mercy pass, I thanked my lucky stars, and decided formal education wasn’t for me.

Why did you pursue what you’re doing now? What was the inspiration?

Growing up, I saw my family fall into the expected. A firefighter, a government worker, a plumber; all very talented but not the direction I saw myself headed. I’ve always wanted to make people laugh, and share fun stories that might inspire people to choose the path less taken. Forge their own story in life and be who and whatever they want to be!

What is the best part of your day-to-day?

My emails are always the best part of my day. When I wake up and see a dozen sitting there, I open them like a stack of presents; anticipation and joy for whatever’s inside. An invite, a compliment, it’s always something new and it’s always exciting!

What’s the most challenging?

Every time I share a story, it’s a bit nerve-wracking. Will they like it? Is it well written? Who will read it?… Over 750 posts in the last 2.5 years and I still dread a flop.

If you took a look in the cliché crystal ball, what do you see for yourself?

I’ve always wanted to host my own tv show. Maybe it’s a game show, talk show or morning show. I would also reluctantly date a Kardashian just to get the camera on my face.

How do you embrace disruption in your work and personal life?

I live a life of not letting obstacles get in my way. No ticket? No problem!!  Heck, I’ve even worked at a catering company to get access to a party I wasn’t guest listed for. Where there’s a will, there’s a way – you’ve just got to get creative!

What is the most memorable moment in your career?

Every day new opportunities present themselves, and my most memorable moments grow. Being flagged over by Tom Moran, the lead designer for J.Crew, at his show in NYC so he could ask my opinion in his S/S14 collection made me pinch myself. Or there was the interview turned carnival-games competition with famed country music singer Paul Brandt. Anytime I meet a celebrity and we laugh through an impromptu selfie photo shoot I think about how amazing my life is. I know I’m a lucky guy and I feel grateful everyday.

Do you support any initiatives or charities?

If your charity involves giving the best life possible to children, sign me up! I’ve done charitable work supporting Big Brothers Big Sisters, Make-A-Wish Foundation, Ronald McDonald House, and for the good people at ivebeenbullied.ca. Our youth need mentors in their lives who motivate them and let them know that the world is their oyster!

Tell us what you see yourself doing at 65 years old.

Being 65 and fabulous, making the most of every opportunity!

Just for fun: if you had to pick one app in the whole APPVERSE, what would it be?

1 app!? Since I’ve never been one to stick to rules, I have 4.

This week, we’d like to introduce you to Robin Farr, the woman behind the popular postpartum depression and motherhood blog, Farewell Stranger

What’s your official job title, and where did you go to school?

I have a day job, but for the purposes of this interview my title is Blogger. I have a bachelor’s degree in family studies from the University of British Columbia and a master’s in professional communications from Royal Roads University.

Elevator pitch. Describe yourself in a nutshell (or sea shell, or any shell for that matter).

Mine is totally a sea shell. I was born near the mountains but grew up by the ocean. As a kid I spent hours playing on beaches and poking in tide pools and those things became a central part of my identity. And yet when I grew up and got brave enough, I moved back to the mountains because that’s where I thought I should be. So many of the good things in my life are because I was brave enough to take a leap and find my wings on the way down.

Why did you pursue what you’re doing now? What was the inspiration?

I started blogging about postpartum depression on New Year’s Day 2011 (because part of me is neat and tidy like that; no random Tuesdays for me).  I had been struggling for 2 ½ years by that point and I was trying to take back control. I had a story to tell and I thought that if I told it, it might help me get better and might just help someone else along the way. It did both, and also released my long-hidden inner writer. I missed her and didn’t realize how much until she came out to play.

What is the best part of your day-to-day?

In terms of blogging, I have two very different best parts. One is that I love sitting down to write knowing that I can write whatever I want. I can publish it if I want to, or not. I can break all the rules of writing. I can play with images. Each post is how I’m feeling in that moment and no one gets to dictate my content but me.

The other best thing is when I hear from other moms who are struggling and have come to me for help. That’s such a huge indication of faith and trust and it humbles me every time. And to know that something I have written or said helps another mom through an incredibly difficult thing makes all the times I’ve been vulnerable so worth it.

What’s the most challenging?

There are times when I have nothing to say and, given how much I have processed my world through words since I started blogging, it makes it feel very much like something is missing. Just as bad—worse, maybe—are the times I have something I want to say that won’t come out. That usually means it’s not time for it to come out, but I haven’t yet learned to be patient while waiting.

If you took a look in the cliché crystal ball, what do you see for yourself?

It depends on the day. Some days I look ahead and see more of the same, and I pray that I don’t get to the end of my life and wish I had done more with it. One of my best friends and I have what we call the goat-pant analogy. You know those people you see on the bus to work day in and day out, who sit there looking bored and unhappy and whose office-appropriate pants smell a little bit musty when it rains? No one wants to be stuck in goat pants forever. So most of the time I look into that ball and see someone who has taken risks and pursued joy and figured out how to make time for the things in life that matter. (And yes, sometimes that’s ice cream.) Three years ago I was climbing the corporate ladder. Now I’m climbing out the bus window, shedding the goat pants and wondering what else I can do that will leave some virtual “I was here!” graffiti on the walls of my world.

How do you embrace disruption in your work and personal life?

I’ve always enjoyed change, whether that’s a new job or an opportunity to rearrange my living room. Stagnant=boring. I am, and always have been, a fatalist. I believe things happen for a reason and we have to learn something from every experience. It’s taken me longer to accept it, but I also think sometimes we don’t get to know why things happen.

My experience with postpartum depression and the massive disruption that caused to both my work (because of a four-month leave from my job) and personal life has reinforced those beliefs. I never asked for that experience. I never wanted it or saw it coming. But it had a purpose, all right. So I’m just embracing the opportunities that something incredibly hard has brought to me.

What is the most memorable moment in your career?

The TEDx talk I did in 2011.I shared my experience with postpartum depression and how for so long I wore a mask to hide it, and how when I finally took that mask off and asked for help I realized how common it is and how much we can help others by sharing our struggles. I was supposed to have six minutes and one of the producers was going to give me time signals, but he didn’t because people were engaged. So, lost as I was in my very emotional story, I just kept going. It ended up being 18 minutes and at the end I got a standing ovation. It was something I’ll never forget.

Do you support any initiatives or charities?

I informally support all kinds of things. If a friend is fundraising for something I try to contribute to that, but my own work focuses mostly on charities and programs that support postpartum mood disorders or cancer (which both my parents had – at the same time!). Those include:

Postpartum Progress: http://postpartumprogress.org/

Ovarian Cancer Canada: http://www.ovariancanada.org/

Movember: http://ca.movember.com/

Tell us what you see yourself doing at 65 years old.

Writing, travelling, playing with (or eagerly anticipating) grandchildren, enjoying ice cream (and my husband’s pie), continuing to speak up on behalf of those who can’t do it for themselves.

Just for fun: if you had to pick one app in the whole APPVERSE, what would it be?

That’s a really mean question. The boring answer: a white noise app. (The one thing I don’t like having disrupted is my sleep.) The slightly more interesting answer: Camera+ because I love playing with iPhonography. (I realize that’s not a whole lot more interesting. But hey, at least I’m not a Candy Crush addict, right?)

This week, we’d like to introduce you to Julie, the woman behind popular lifestyle blog, SoberJulie!

What’s your official job title, and where did you go to school?

Author/Speaker…ok I’m really not into titles but I’d say someone who is connected to the online world and enjoys the unlimited possibilities available for sharing purpose.

Elevator pitch. Describe yourself in a nutshell (or sea shell, or any shell for that matter).

I am the mother of two girls and the wife of a very patient man. Also known as SoberJulie in social media circles you can imagine why people are referring to me as a straight-shooter. After facing my alcoholism and being involved in a car accident, I began writing at Sober Julie where I take the tired, unappetizing reputation about sobriety and turns it into a day at the circus. Jam-packed with ideas for delicious food, mocktail recipes, tips for sobriety, reviews & giveaways SoberJulie.com provides tons of ideas for leading a better (more creative, more enjoyable) life.

Why did you pursue what you’re doing now? What was the inspiration?

After a debilitating car accident I realized I wouldn’t be able to return to my past corporate career and began writing as more of a journal than what you see today.

What is the best part of your day-to-day?

The moments when I have correspondance with people or brands I wouldn’t have without social media. Watching the power of the internet spread positive purpose.

What’s the most challenging?

Saying no. The requests to promote charities or products come daily and it’s a fine balance between being a blog which people read for inspiration vs a review/giveaway blog.

If you took a look in the cliché crystal ball, what do you see for yourself?

White hair and continued learning. A life where I’m connected into each moment, determined to learn all that I is available.

How do you embrace disruption in your work and personal life?

With open arms! How mundane life would be without disruption, being “different” and embracing new opportunities fits me just fine.

What is the most memorable moment in your career?

There are many, from having articles published on major networks to a simple email from a stranger seeking help with alcoholism.

Do you support any initiatives or charities?

Ronald McDonald House Toronto is my charity of choice, I shaved my head to fundraise for them last year.

Tell us what you see yourself doing at 65 years old.

Writing while sitting on a dock near some beautiful water with my amazing husband.

This week, we’d like to introduce you to talented founder of Cashmere & Camo, Brandy Faris!

What’s your official job title, and where did you go to school?

Admittedly I lead a bit of a double life, on my corporate side I’m the Vice President and owner of Boann Ventures Corp, the company manages water & environmental issues for Oil & Gas Producers out of Calgary, AB. I’m also the Founder/ Owner of the blog Cashmere & Camo and the associated online store that is being unveiled soon!  I attended the University of Alberta and graduated with a BSc in Environmental & Conservation Sciences.

Elevator pitch. Describe yourself in a nutshell (or sea shell, or any shell for that matter).

On my blog, I describe myself as a bit of a conundrum with one foot in the concrete jungle while I’m at work and my heart set in the outdoors, hence the name, “Cashmere & Camo”… So I guess in a nutshell I’d describe myself as someone with an entrapreneual spirit and an adventurer’s heart. I love innovations and have a rebellious side to the word, “conventional”, so I always seem to be striving left of center.

Why did you pursue what you’re doing now? What was the inspiration?

By 2011 I had spent over 10 years in the oil & gas industry becoming somewhat of a technical specialist in my field.  As fulfilling as my career had been up to that point, I still felt that there was a creative side to myself that wasn’t being challenged. So at the urging of my brother, I started a blog “Cashmere & Camo” Jan 1^st as a New Year’s resolution. The goal was to document lifestyle pieces I found inspiring that fit both my city and country views on the world. And since then it’s been a fantastic experience and grown in ways I would have never imagined!

What is the best part of your day-to-day?

I love being my own boss and setting my own schedule. I’m an early riser I feel most creative in the mornings, which is when I do most of my writing.  The diversity of being able to work with my love of fashion and still appease my “science geek” side makes me feel extremely fortunate on a day to day basis.

What’s the most challenging?

Leading a double life as I like to call it can have an extreme of challenges day to day. One minute I’m discussion new legislative changes with a client, the next I’m doing an interview for a style piece.

My corporate background and learned expectations of how to function in a business environment can be on opposite ends from working with creative functions. Realizing that expectations on deliverables and urgency is very different industry to industry and so teaching myself not to impose those expectations and structure on others has been one of my biggest challenges.

If you took a look in the cliché crystal ball, what do you see for yourself?

It took me a long time to realize the legitimacy of the blog past the point of being a fluffy indulgence I just did in my personal time. I mean I was really having fun, and was passionate about the topics I was writing about. Surely work has to feel way more serious than that? So I’ve had to break out of my own personal boundaries or perception of what a “career” should look like.

Something in me has wanted to push it in a direction I guess I’ve always secretly desired. I’m always wanted to own a store that’s authentic to my own interests. People are always asking if I sell the clothing that I feature on the blog, so I figured why not take it a step further and offer that shopping experience to the readers. My rule is that everything is handpicked and a mix of unique artisan with affordable items and if I wouldn’t wear it or use it, then it doesn’t fit within the C&C lifestyle.

I’m really excited for the next chapter with the blog and to continue to build a sense of community. With my environmental background, I want to continue to support vendors and provide education to issues such as outdoor conservation, sustainability and stewardship on certain issues. As much as our readers enjoy the lighthearted fashion and lifestyle posts, they are proving to have a refined appetite to articles on hunting ethics, sustainable travel, environmental conservation- you name it.

How do you embrace disruption in your work and personal life?

Disruption in life is a given, I’ve learned that whether it’s a mere speed bump or total detour to take a step back and recognize it’s part of life (although sometimes that can be hard to see), face it head on and realize that not one person is superman. Sometimes the best you can do is just face the tasks or the day in front of you and always try and have gratitude for what you currently have and what you are going through. Recognizing what I’m grateful for always seems to be the most calming and energizing exercise for me.

I also have the benefit of having a 1300 lb “therapist”, as I call her in the form of my horse, Nameoka. I completely believe in the benefit of animals helping people with stress relief and achieving wellness.

What is the most memorable moment in your career?

From my corporate side, the first time I was key note speaker for conference and my dad had decided he was going to buy me a new suit for the address. Shopping with him was a great memory and I don’t think we’ve ever been clothes shopping since, but I still have that suit.

From the blog, I had the chance to chat with Tom Mora who is head of Women’s Design at J.Crew. Sitting there chatting with him about the fall line and inspiration leading to it, I sat back and thought, “Wow this is more than I ever thought C&C would be”

Do you support any initiatives or charities? 

I’m a big supporter of the Dress for Success Organization. They provide professional attire, support and career development tools to disadvantaged women.

http://www.dressforsuccess.org/

We also support various Canadian Cancer Foundations but one we want to do next year is the Ride to Conquer Cancer

http://www.conquercancer.ca/index.html

Tell us what you see yourself doing at 65 years old.

65! Wow, ok let me see….

I hope that by 65 I’ve had a chance to realize my professional and personal goals to some degree. To have the ability to share some adventures with my loved ones and be in the position where I have the time and ability to help out with causes that are near and dear to my heart. To my 65 year old self, Connie Reeves is my inspiration. If I could live up to a fraction of what she had done I’d been very happy.

Just for fun: if you had to pick one app in the whole APPVERSE, what would it be?

Hand’s down Instagram! Although I don’t think my daily pics are overly inspiring, I love the photo diary concept and the fact I can keep up with friends and family who are scattered all over the globe. It makes me feel like I’m part of their day to day.

This week, we’d like to introduce you to our very own EDPR team member, Vivian Kwong! Vivian has been expertly assisting EDPR with a number of duties including contributing to our daily blog, mastering our Twitter presence and working on account management. Sadly, we’re sending Vivian off to McMaster for another year of school – but look forward to having her back for special events throughout the course of next year!

What’s your official job title, and where did you go to school?

I am a Junior Publicist intern at Embrace Disruption PR! I am currently still in school, about to go into my 4^th year of undergrad at McMaster University. I am studying a double-degree in Multimedia and Psychology, Neuroscience & Behaviour.

Elevator pitch. Describe yourself in a nutshell (or sea shell, or any shell for that matter)

Lover of life, foodie, shopaholic, thrill seeker, perfectionist. I’m okay being labeled as any of those things! I am a true believer in living for the moment and experiencing all I can at least once. Life passes by too fast to do anything but.

Why did you pursue what you’re doing now? What was the inspiration?

I have come a long way in choosing a career path. I always had an interest in fashion, social media and public relations. It didn’t occur to me until recently that I can make a career out of it!

My inspiration comes from the things and the people I surround myself with. When I look at successful individuals, I like picturing myself in their shoes. When I’m in the city, I am always looking up at the big company names. Everything around me pushes me to work harder toward the life I want for myself. I think it is important to always have something to strive for.

What is the best part of your day-to-day?

My favourite part of my day-to-day is being faced with new challenges. I love going to work knowing I will be tasked with something different and will be learning something completely new. Another favourite is reaching out and connecting with all kinds of people through social media!

What’s the most challenging?

The most challenging is keeping on top of everything. A lot of the times, I will have multiple things to do at once, but this is also why I love doing what I do!

If you took a look in the cliché crystal ball, what do you see for yourself?

I see myself juggling a family and a successful career doing what I love. That and travelling lots, obviously.

How do you embrace disruption in your work and personal life?

I love change and I see constant disruption as a must. It’s a necessity, especially when it comes to work because it keeps things moving forward. I can get bored very easily so I’m always on the lookout for something new and inspiring!

What is the most memorable moment in your career?

I am still pretty new to this, but the most memorable moments come from seeing the immediate effects of my work. Whether someone liked a blog post I wrote or responded to my tweet, it’s these small thrills that get me excited about what I do

Do you support any initiatives or charities?

I am a big supporter of animal rights. Being responsible for another animal’s life is a privilege that is often disregarded and it’s not fair that animals have to suffer for our inhumanity. I would love to work with organizations like Mercy for Animals Canada and Animal Justice Canada in the future!

http://www.mercyforanimals.ca/

http://www.meetup.com/animaljustice/

Tell us what you see yourself doing at 65 years old.

I see myself well-travelled, surrounded by loved ones, and hopefully, able to look back on my life without regret. I will probably be laughing about something silly with my significant other at a local coffee shop, and just enjoying the small, invaluable moments.

Just for fun: if you had to pick one app in the whole APPVERSE, what would it be?

INSTAGRAM. I can spend an abnormally long time choosing between two filters that look the same and get wildly excited when someone likes my photo. I am completely aware of this little obsession of mine.

This week, we’d like to introduce you to Daniel Desforges, lifestyle contributor for FASHIONIGHTS.com!

1. What’s your official job title, and where did you go to school?

I am the Lifestyle Contributor for FASHIONIGHTS.com which is one of Canada’s top 8 most influential Fashion & Lifestyle blogs as rated by Elle Canada.  I attended Carleton University in Ottawa, Ontario and graduated in 2007 with my Honours Degree in Mass Communication.

2. Elevator pitch. Describe yourself in a nutshell (or sea shell, or any shell for that matter).

I try to not take life too seriously. I find joy in the simple things like food, wine, love and laughter. I like to think I can stay ahead of the trends in all those areas and enjoy exploring everything the great city of Toronto has to offer now that I have returned for good. Life is what you make it, and I try to make it the best I can each and every day.

3. Why did you pursue what you’re doing now? What was the inspiration?

Julio Reyes is the founder of FASHIONIGHTS and is one of the most successful people I have ever known. Originally he captured my heart when we became a couple, and shortly after he captured my attention as a contributor for all things food and lifestyle. You can say that my reason to write is the love I have for the topics which I cover including Daniel’s Dish, my new restaurant column. But my inspiration is and has always been my love for Julio and my admiration for him.

 4. What is the best part of your day-to-day?

I am so blessed to a part of a huge entity like FASHIONIGHTS and the best part of my day to day is the new faces and places I get to see as a part of the media. Some of the greatest friends I have are due largely in part to the events I attend on a daily basis and the people I get to interact with. I love my job! But I love the people more! It’s why I am inspired to write each and every post.

5. What’s the most challenging?

Dating the boss! Drawing the line between my relationship and my professional life with Julio can sometimes be challenging. Somehow we always manage to find the perfect balance between the two. I love working with him, but I don’t always love how harsh he can be when he edits my posts.

6. If you took a look in the cliché crystal ball, what do you see for yourself?

Five year plan? I am married, settled in New York (The Fashion Mecca of North America) with the man I love and the blog we have made into a global brand. But as long as I have love and I am inspired to keep writing, I will be happy no matter where we end up or what we end up doing.

 7. How do you embrace disruption in your work and personal life?

I do my best to maintain organization, but the fashion and food worlds are far from that! I’m constantly juggling my day and night, answering emails, tweeting, instagraming, facebooking and emailing some more. We are in high demand and that means chaos comes hand in hand.  But I excel under pressure and like to think I do it all with a smile on my face. I’d rather be busy then bored.

8. What is the most memorable moment in your career?

My very first event with Julio at the launch of Restaurant Buonanotte. That first flash of the camera in our face and hob knobbing with celebrities and the very best of the blogger world, I still remember thinking how glamorous my life had become. And I could just tell that my dreams were finally starting to come true.

9. Do you support any initiatives or charities?

I love supporting charity and believe that it is everyone’s duty to give back to causes that deserve attention. It is especially important when you are in the public eye and can use your influence over a large audience to do some good. Movember is my primary charity as I had a very serious prostate cancer scare and The Canadian Cancer Society. I always do what I can when I can for these charities.

10. Tell us what you see yourself doing at 65 years old. 

Sitting on a beach in Barcelona, Spain enjoying my retirement and the most beautiful city in the world.

11. Just for fun: if you had to pick one app in the whole APPVERSE, what would it be?

Instagram.  THAT is the app that I excel in and adore.  There is something so intriguing about the whole process and I love each and every one of my followers.  Plus I’ve been told I’m quite entertaining!  @DoTheDaniel, check it out!

This week, we’d like to introduce you to the talented Paul Aguirre-Livingston, freelance writer and one of our favourite arts and culture columnists at The Grid.

Photo: Jessica Blaine Smith

1. What’s your official job title, and where did you go to school?

I am, once again, a freelance writer, etc. after recently ending a marvelous two-year stint as an arts and culture columnist at The Grid magazine. I studied at York University, where I majored in journalism and French.

2. Elevator pitch. Describe yourself in a nutshell (or sea shell, or any shell for that matter).

I’d say I’m a nut without a shell. Former – and recovering – magazine editor. Digital native. Lover, not fighter. Fearless, finally. Limitless, thankfully. Conscious, reluctantly. Last month, I packed a suitcase and moved to Berlin, Germany.

3. Why did you pursue what you’re doing now? What was the inspiration? 

I was talking about some horrendous date when an editor at the York student paper got wind and asked me to write about it. Then I switched majors, and never looked back.  But, really, it wasn’t until I stopped caring about trivialities like money and understood  that beyond my basic needs – wine, bicycle, smoked salmon, books, Nutella, cheap afternoon movies – I didn’t need much to pretend to feel “happy.”

4. What is the best part of your day-to-day?

That I don’t have to explain “day-to-day” since, for me, there really ins’t one.

5. What’s the most challenging?

“Why hasn’t this cheque come yet?”… or fielding ridiculously PR requests. (No, I have no immediate plans to become a mommy blogger for hip, urban gays.)

6. If you took a look in the cliché crystal ball, what do you see for yourself? 

A screening of Frances Ha – finally! – that I’m headed to after I finish these nifty questions. Otherwise: writing, reading, loving, losing, maybe a book, maybe a movie. To use another cliché: “Blank canvas.”

7. How do you embrace disruption in your work and personal life?

I endure. Or I karaoke. I don’t usually feel all that “disrupted” within my work context, except maybe at this particular transition, but my personal life is totally used to it.

8. What is the most memorable moment in your career? 

I was recently asked to contribute an essay to an anthology of stories about the ‘modern family.’ My contribution (about fictive kin – Google it) is by far the most therapeutic thing I have ever written. The book will be published in spring 2014.

9. Tell us what you see yourself doing at 65 years old.

Still writing. Tweeting haphazardly like Cher. Not on Facebook. Not teaching. Finally getting those abs I always wanted but never cared to work for. (I’m counting on you, bio-engineering!)

10. Just for fun: if you had to pick one app in the whole APPVERSE, what would it be?

My favourite new discovery – and interim best friend – is probably Duolingo, a language tutor app that has been helping me with my German until I start formal classes (sigh) next month. The exercises are great, and it’s pretty comprehensive with oral and written components. Ah, technology!

Follow Paul on Twitter @pliving.

Also, please check out his website to see some of his fantastic (and cheeky) work: http://pliving.me.

This week, we’d like to introduce you to our very own EDPR team member, Danica Forshner! Danica has been with us for the last few months, assisting with pitches, releases, blog posts, social media and more. As with all good things in life, Danica’s time with EDPR will soon come to an end as she moves on to the next chapter of what’s sure to be a very successful career. A valuable asset to any company, Danica is an extremely savvy and proactive individual – read on to learn more about this budding PR pro.

1. What’s your official job title, and where did you go to school?

I am an intern at Embrace Disruption PR! I went to Mount Allison University for a Bachelor of Arts in Psychology and I recently graduated from Centennial College’s Corporate Communications and Public Relations postgraduate certificate program.

2. Elevator pitch. Describe yourself in a nutshell (or sea shell, or any shell for that matter).

I’m an adventure seeker who is passionate about life! You will not find me hiding in the back, I enjoy making others laugh and have a good time.  I am super organized when it comes to my day-to-day life, but when it comes to traveling the less plans the better!

3. Why did you pursue what you’re doing now? What was the inspiration?

I moved to South Korea after I graduated university because I wasn’t quite sure what to do and just wanted to travel. While I was away, like many expats, I was always trying to keep in touch with those back home. It was amazing that we had so many social media platforms at our disposable, like Facebook, Skype, Twitter, Flickr, Tumblr, etc., that made keeping in touch so easy! But what really caught my interest were how many different forms of social media and communication platforms that other expats and locals were using. In South Korea, there were so many different social media tools that Koreans weren’t really using North American/ Western World platforms. This is where my inspiration for pursuing communications surfaced. I realized the power of global communication and the accessibility of social media across cultures.

4. What is the best part of your day-to-day?

As an intern, your responsibilities are so varied. I was extremely lucky to have the opportunity to work with a boutique agency because I was given work that many interns would not have the chance to do. I would have to say that when I have the opportunity to write about social media, what’s new, what’s changing or how people are misusing it is the best part of my day!

5. What’s the most challenging?

Hmmm, building media lists! Since I am still new to the game, sometimes it’s hard to decide which outlets to keep on the list that will most likely run your story. Also, getting Cory’s coffee order right, he is very particular! (JK J)

6. If you took a look in the cliché crystal ball, what do you see for yourself?

Happiness. I want to be happy and intellectually fulfilled in my career and life.

 7. How do you embrace disruption in your work and personal life?

I thrive on chaos. I produce some of my greatest work when under pressure. Life is unpredictable and if you are always scheduling sometimes you miss out on the spontaneous moments that make great memories.

8. What is the most memorable moment in your career?

So far, it would have to be the first event I worked on with EDPR. It was the Starlight Gala and I had never managed media or a red carpet before. The whole experience was so exciting because I was able to look around and feel that I was where I was supposed to be. Considering I am just beginning, I hope there are many more to come!

9. Do you support any initiatives or charities?

As a team project last semester, we organized a fundraiser for Inside the Dream, which provides underprivileged youth in the GTA with formal wear for their prom and graduations.

 10. Tell us what you see yourself doing at 65 years old.

Hopefully retired and travelling the world!

11. Just for fun: if you had to pick one app in the whole APPVERSE, what would it be?

Instagram!

Best of wishes for you Danica, and know that you’re welcome back anytime to the family at EDPR!

This week, we’d like to introduce you to digital content/imaging specialist and co-founder of DevTO Inc., Joallore Alon (or as you may know him, @clickflickca)!

1.    What’s your official job title, and where did you go to school?

2.    Elevator pitch. Describe yourself in a nutshell (or sea shell, or
any shell for that matter).

3.    Why did you pursue what you’re doing now? What was the inspiration?

4.    What is the best part of your day-to-day? 

5.    What’s the most challenging?

6.    If you took a look in the cliché crystal ball, what do you see for
yourself?

7.    How do you embrace disruption in your work and personal life? 

8.    What is the most memorable moment in your career?

9.    Do you support any initiatives or charities?  

10.    Tell us what you see yourself doing at 65 years old.

11.    Just for fun: if you had to pick one app in the whole APPVERSE, what
would it be?

This week, we’d like to introduce you to Viral, Social, and Authentic Marketing (which he calls Un-Marketing) expert, Scott Stratten!

1.    What’s your official job title, and where did you go to school?

Professional Ranter. Sheridan College in Oakville, ON Canada

2.    Elevator pitch. Describe yourself in a nutshell (or sea shell, or
any shell for that matter).

Author, Speaker and kind of a big deal on fairly irrelevant social media
sites which inflates my self-importance.

3.    Why did you pursue what you’re doing now? What was the inspiration?

Trying to stop people from being “sold” ways to market their business wrong.
Ever since I saw a friend do a cold-call immediately after he told off
someone for cold-calling him.

4.    What is the best part of your day-to-day? 

That I have no idea what day it is. Not looking forward to the weekend,
because every day is awesome and has it’s benefits.

5.    What’s the most challenging?

That I have no idea what day it is.

6.    If you took a look in the cliché crystal ball, what do you see for
yourself?

Less hair, more books, three more ulcers.

7.    How do you embrace disruption in your work and personal life? 

Disruption is my middle name. Well, it’s William, but it’s Latin for
“disruption”. My entire being is meant to disrupt the ways people do
business.

8.    What is the most memorable moment in your career?

Seeing my first book on a store bookshelf was amazing.

9.    Do you support any initiatives or charities?  

No Kid Hungry (http://www.nokidhungry.org).  We have too much to not give children
even a little.

10.    Tell us what you see yourself doing at 65 years old.

Resenting the fact that I didn’t start a family band.

11.    Just for fun: if you had to pick one app in the whole APPVERSE, what
would it be?

PokerStars. I have a problem.

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This week, we’d like to introduce you to Alexis Rodriguez, founder of the famous PR pro blog, The PR Closet!

What’s your official job title, and where did you go to school?

Beauty publicist & Founder of ThePRCloset.com. I attended college at Pace University in Pleasantville, NY, and majored in Literature and Communications with a minor in Art History and Marketing.

Elevator pitch. Describe yourself in a nutshell (or sea shell, or any shell for that matter).

I am a New Yorker. I’m married and live in Manhattan with my husband, James, and our dog, Hendrix, the cutest black Cavapoo. I am a beauty publicist by day and blogger by night. I love writing, teaching, and baking (random, I know.) I love to travel, but hate to fly. I eat healthy, but have a raging sweet tooth and hate working out. I’d rather read a real book than a Kindle. My idea of a good time is a great dinner with friends or going out dancing. I volunteer my time with The Somaly Mam Foundation. I’m tenacious, passionate, honest to a fault, a true go-getter, and a believer in karma. I believe in quality over quantity, and I try to give more than I get.

Why did you pursue what you’re doing now? What was the inspiration?

I didn’t decide on a career in Public Relations actually. I just kind of found it organically. I started as an international business major in school and switched to Literature/Communications my sophomore year. Then I started taking internships, and the only ones I could ever find were in PR. I didn’t even know what PR was at the time. I landed one working with beauty brands and loved it, so I kept that internship for a while and eventually it turned into a full-time job. I mean, what girl wouldn’t love being surrounded by beauty products all day long? The rest was history…

What is the best part of your day‐to‐day?

Meeting new people. I love networking and learning about other people in my industry, but also welcome any time I get to expand my network beyond beauty and fashion. Meeting new people keeps me on my toes.

What’s the most challenging?

That you are only as good as your last placement. The client moves on very quickly and always wants to know what’s next, and sometimes it is hard to outdo yourself.

If you took a look in the cliché crystal ball, what do you see for yourself?

I am not sure I would look. I would like for it to remain a mystery. If I had to guess, it would be something related to teaching. I just have a feeling that is what my next phase in life will be.

How do you embrace disruption in your work and personal life?

I just keep calm and carry on. The nature of a publicist’s life is being disrupted. You have to just accept it and roll with it or find another job.

What is the most memorable moment in your career?

When Diane von Furstenberg personally called me on my cell phone at 8AM in August of 2003 to tell me she wanted to hire me. Definitely a career high.

Do you support any initiatives or charities? 

I do work with the Somaly Mam Foundation, a non-profit organization committed to ending human trafficking and to rescuing and empowering those who have been trafficked. Somaly Mam herself was a victim of sex trafficking, sold by her father into sex slavery at a young age. I met her years ago and she touched my heart in such a profound way. I now help raise money for and awareness of her foundation. www.somaly.org

Tell us what you see yourself doing at 65 years old.

I really don’t ever think that far ahead. I can barely keep up weekend to weekend! All I want at 65 is to look back at my life and have no regrets.

Just for fun: if you had to pick one app in the whole APPVERSE, what would it be?

The Weather Channel!

This week, we’d like to introduce you to Judy Inc’s Fashion Stylist to the Stars, Tiffany Briseno!

What’s your official job title and where did you go to school?

I studied Fashion Design at George Brown College and then Ryerson University. I am currently a Wardrobe Stylist with Judy Inc.

Describe yourself in a nutshell (or sea shell, or any shell for that matter).

Creatively Conscious, art obssesed, dancer turned fashion aficionado.

Why did you pursue what you’re doing now? What was the inspiration?

From a young age I would watch my mom as model work with designers and other industry pros. My grandmother was also involved in the industry before that. She was  a costume designer and dance choreographer in the late 70’s to mid 80‘s. I was always drawn to the fashion industry I just didn’t know to what capacity. After graduating I briefly interned at Plutino Grp and was further exposed to the many facets of the beauty making industry.  After meeting the many artists that would come visit the agency and constantly reviewing their inspirational portfolios I knew I wanted to jump into the ring as a taste maker

What is the best part of your day-to-day?


The best part of my day-to-day is “living the dream” as they say. Making a living from something you love to do.

What’s the most challenging?

It’s been a challenge to find a good balance of both work and life. At times I get lost in the creative vortex of my job and it becomes difficult to not take on more projects.

If you took a look in the cliché crystal ball, what do you see for yourself?

I see myself expanding my reach overseas on a more frequent basis.

How do you embrace disruption in your work and personal life?

Yoga…Dance…and shaking off the unnecessary.

What is the most memorable moment in your career?

One of the most memorable moments is when I was one of the top ten finalist for the Nuit Blanche Design Competition.

Tell us what you see yourself doing at 65 years old.

I would like to have opened a non-profit art school in Mexico. I think that giving kids a chance to develop something they are passionate about will give them valuable tools for their future.

Just for fun: if you had to pick one app in the whole APPVERSE, what would it be?

Shazam!!! Always love discovering new artists and new music.

We recently had a chance to watch Tiffany work her magic for one of our clients, the lovely Stacey McKenzie, at a shoot for City Life Magazine. Be sure to follow Tiffany on Twitter and pick up the issue when it comes out in August. Check out some candid shots from the day (below).

This week, we’d like to introduce you to inspiring filmmaker & actor, Michael Reventar!

What’s your official job title and where did you go to school?

I am a filmmaker and actor.  I have the joy of getting to write, direct, and compose music.  I messed up high school, only graduating because my Royal Conservatory Grade 8 Piano Certificate from when I was 13 counted as my last needed credit!  Escaping family disgrace, I conquered Seneca’s Business Admin Program, graduating with honors.  Redemption!  I’ve studied acting with Toronto’s renowned David Rotenberg (of ProActor’s Lab), and out of the Michelle Danner Acting School in L.A.

Describe yourself in a nutshell (or sea shell, or any shell for that matter).

I believe anything is possible.  ’Nuff said.

Why did you pursue what you’re doing now? What was the inspiration?

When I turned 30, my lovely wife said to me, “The worst thing in life is regret.”  So I decided it was time for me to do what I was born to do.  At the time I was working an office job, and her words had maximum impact as she just lost her father to brain cancer.

I was born to be creative.  Thinking outside the box was how God wired me.  I didn’t choose to be like this.

I love the creative process!  I could talk all day, with anyone, about all things creative.  Call me…

What is the best part of your day-to-day?

Nothing is defined for me!  I get to explore each moment, helping to shape that with which I put my hand to.  I don’t take that for granted.

What’s the most challenging?

Living off passion versus money.  It’s not easy but I would rather feel alive, doing what I love, then be a dead-man-walking, working for a paycheque.

If you took a look in the cliché crystal ball, what do you see for yourself?

Help the world fall in love with Toronto.  Why?  Because a city that celebrates ‘difference’ is a needed light to the rest of the world.

How do you embrace disruption in your work and personal life? 

I know it’s extreme, but disruption saved my life.  No joke!  I would be dead, if not for a few individuals who disrupted my life of self-destruction.  At some point, we all need to have our thinking and actions challenged, unless your name is Mr. Perfect.

What is the most memorable moment in your career?

Spending the 18^th straight hour in studio working on the soundtrack for my film and having this beautiful thought flood my fatigued mind – “I LOVE THIS!”

Do you support any initiatives or charities? 

I’m blessed to know great people.  My wife and I help support two dudes I grew up with who have dedicated their lives to others.  One works in an orphanage in Mexico, the other started a music school for children in Honduras.  Selflessness is a beautiful thing.

Tell us what you see yourself doing at 65 years old.

Daily stretching.  And having tea with world leaders.

Just for fun: if you had to pick one app in the whole APPVERSE, what would it be?

An APP that would remind me if I were forgetting this rule – ‘Where you are, be all there.’

Be sure to follow Michael on Twitter to keep up-to-date on his latest project, a short film entitled ‘Mighty Tongue.’

This week, we’d like to introduce you to the incredibly talented rising star of the Canadian Opera Company ensemble, Charlotte Burrage!

What’s your official job title and where did you go to school?

I am an Opera singer, specifically a Mezzo- soprano (FYI a mezzo-soprano is lower than a soprano.) I am one of the newest Ensemble members of the Canadian Opera Company.  I have been studying music since I was 8 years old, participating in private piano, voice and theory lessons, as well as several professional choirs. I went to the University of Toronto for 6 years completing an Opera Undergrad and a Masters in Voice Performance. I continued at the University of British Columbia and got a Diploma in Opera.  Even with 8 years of University   some of my best education happened with a glass of wine and a great recording or watching a life changing performance.

Describe yourself in a nutshell (or sea shell, or any shell for that matter).

I am a classical singer who loves languages, philosophy, travelling and Sons of Anarchy.  I think Opera is alive and learning to thrive in a new habitat. I am thrilled by edgy new companies that are bringing opera into the 21^st century but I feel like if people just took the time to understand Opera, they would realize they can already relate.  I feel the same way about sports as most people feel about music. I like sports that offer instant gratification, like basketball but please don’t make me watch soccer (I don’t understand the different plays and strategies of the sport so I get bored watching them run back and forth even if they are incredibly sexy looking).   I am passionate about people following their passions and consider myself an advocate for Opera in my everyday life.  I love cooking and hosting dinner parties. Wine and cheese nights with my girlfriends is a favorite past time. I love any water related sport, specifically rowing. I enjoy reading and I am a frequent visitor of the Art Gallery of Ontario. Breakfast is my favorite meal and I love eating it for dinner. That is me in a nutshell.

Why did you pursue what you’re doing now? What was the inspiration?

I have been studying classical music most of my life. I don’t know if I have always loved it or if I grew to love it but once I understood why I was spending so many hours practicing I couldn’t imagine spending that much time doing anything else.  Most of our lives are spent working or thinking about work and I cannot imagine caring about something more than opera.

What is the best part of your day-to-day?
 
The best part of my day is that I get to do what I love. I never wish time away and I am always surrounded by people with passion. Every day is different and I always feel challenged.  I recently did 40 shows of Cosi fan tutte by Mozart and I never got sick of it. When the overture starts every performance is exciting, you never know what is going to happen on stage because there are so many elements and variables in constant motion.  As magical and mysterious as the stage is, the process of preparing a show is the real reward. There are many things to consider when tackling a new opera that include both musical and non-musical component s; language and libretto (usually Italian, French, German or English), which are often associated with an era, a country and its history and politics, which usually effects the musical nuances, style and orchestration. Keeping all of that in mind you must also grasp the composer’s interpretation of the poet’s text, the conductor’s interpretation of the composer’s music and the director’s overall vision that he creates through sets, lighting and costumes.  After all of that, you still need to apply good vocal technique (operas are long; if you sing poorly you will never make it to the end of the show, let alone a run), musicality, and your own personal inspiration to develop your character.  Opera is a complex web of philosophy, history, exoticism, nationalism, politics, make-believe, passion, tragedy, love and anything else humans experience.  It involves dance, art, fashion, theatre, acting and all the eccentric people that go with it. How could you not LOVE it!?!?! What was the question again?

What’s the most challenging?

The most challenging part of being an opera singer is “the unknown.”  Opera singers for the most part work on a contract basis. It is impossible to see the future and there are no guarantees.  You have to travel a lot and live out of suitcase, often missing important family events and experiencing amazing moments and milestones alone. There is also the obvious stress of reviews and critics. You cannot make everyone happy; the only way you can survive is by staying true to yourself.  Oh and presumably you have vocal chords of steel and you never get sick.

If you took a look in the cliché crystal ball, what do you see for yourself?

The crystal ball shows me a two year contract with the Canadian Opera Company, wine gums, wine, cheese, and the rolling hills of the country side because those are the things I can’t live without for long. Other than that your guess is as good as mine.

How do you embrace disruption in your work and personal life? 

An opera career is one big disruption and I embrace it by loving what I do.  I live in the moment and never let my ipod stray too far from my side. You never know when you might need to tune out the world and tune into Patsy Cline (my go- to stress reliever).  Sometimes the best thing to do is check out altogether and have a “Fast and the Furious” marathon; keep doing your thing Justin Lin!

What is the most memorable moment in your career?

Singing in the COC ensemble competition in November was a surreal experience. Performing at the new Four Seasons Centre, for the best Opera Company in Canada, in front of some of the most important people in my profession was a dream come true.  It was life changing. It justified all of my hard work and validated that I have something to say, or rather to sing.  The result of the competition was a position in one of the most prestigious young artist programs in North America. I will never forget that night and how it changed the course of my future.

Do you support any initiatives or charities? 

I have been involved in several ‘Opera in School’ programs, which promote Opera to young people all over Canada.  Giving young people the opportunity to experience something new and different has been a highlight in my career.  At the end of the Opera all of the singers stay on stage and answer their questions. Music in school is absolutely necessary, whether it is classical or not.  Opera is not readily accessible in most parts of our country, so touring companies are crucial for Opera awareness.   I am an advocate for Opera and for following your dreams in the arts. I am currently getting involved with a new mentoring program at the University of Toronto. There is no right way of starting a career in the arts. I was really lucky because I have always received an abundance of support from friends and family.  As someone who has experienced the good and the bad of following your dreams I want to be there as a guide for the next generation. It can be a lonely road even when you have a support system.

Tell us what you see yourself doing at 65 years old.

When I am 65 I imagine I will have stopped singing professionally, although Judith Forst is still killing it on stage (one of the perks of being a well-trained mezzo soprano is vocal longevity).  I have always said that the organ would be my retirement hobby.  I will still be engrossed in music, attending operas and concerts as much as I can (in better seats though, I hope).  There are so many different ways of being involved in the opera world that even when my voice finally retires I will look for new opportunities like, teaching, directing, researching new music or specializing in a particular musical style.

Just for fun: if you had to pick one app in the whole APPVERSE, what would it be?

I am a “renaissance woman” so a lot of technology gets lost on me.  I am sure there are many amazing apps that I have not discovered, however, there are two that make my life significantly easier; the voice memo app (which involves the uncomfortable task of listening to myself sing but it is an amazing tool for lessons and rehearsals) and the Google Maps App with GPS because I travel a lot and I actually don’t know how people got around before the iPhone.

Be sure to watch for Charlotte hitting the COC stage later this year, and follow this rising star on Twitter.

We’ve been so fortunate to feature some amazing people over the past couple months in our #WeeklyDisruptor series. We thought it would be fun to take a moment to look back at the selection of artists, entrepreneurs, talent, and visionaries we’ve been lucky enough to interview. Take a moment to read about this very interesting and accomplished group of people:

Lena Almeida of ListenToLena.com

Corey Vidal of ApprenticeA Productions

Bill Coleman of Coleman Lemieux Compagnie

Brock McLaughlin, Brand Partnership Builder, Embrace Presents

Jeannie O’Regan, Starlight Canada’s Chief Operating Officer

Wil Craddock, AGO’s Foundation & Partnerships Associate

Andrew ‘Gunnarolla’ Gunadi, Party-Time YouTuber & ‘Like/Comment/Subscribe’ Host 

Saul Colt, Kinetic Cafe’s Principal Head of Magic

Tom Liacas, Online Reputation Strategist

Stella Zhamkochian of Chocola Chocola

Ross Simmonds, Accomplished Blogger and Entrepreneur

We’re looking forward to introducing you to even more of our Weekly Disruptors over the summer – keep checking back on Thursdays for even more fantastic and accomplished individuals!

Each week at Embrace Disruption we introduce you to an influential person in the digital, blogger, arts, culture, film, or media world! Every Thursday, you can check back at EDPR to find out who we think is particularly amazing at ‘embracing disruption’ within their respective industries.

This week, we’d like to introduce you to entrepreneur Ross Simmonds!

What’s your official job title and where did you go to school?

I’m an entrepreneur, digital strategist, content marketer and public speaker depending on the day of the week. I went to Saint Mary’s University in Halifax where I studied marketing.

Elevator pitch. Describe yourself in a nutshell (or sea shell, or any shell for that matter)

I’m a work-hard play-hard entrepreneur who has a passion for marketing, communications, start-ups and trying new things.

I’m the founder of a start-up called dreamr, which creates and delivers fun and social experiences to people looking to get away from the hustle and bustle of work and just get out and let their hair down to do something fun.

At the same time, I work for myself as a marketing consultant helping a wide range of businesses with their ongoing marketing initiatives as it relates to digital, social media and content marketing. I’ve worked with businesses ranging from Fortune 500 companies you have in your cupboards and fridge to start-ups that are being featured in TechCrunch and are called the next big thing.

Why did you pursue what you’re doing now? What was the inspiration?

As a kid I spent the majority of my summers at summer camps and when I got older I became a camp counselor. This triggered my love and passion for getting outdoors and trying new things as much as possible. At the same time, I have always had an entrepreneurial spirit dating back to when I was in high school when I started my first business selling caps out of my locker. From there, my entrepreneurial endeavors continued into University where I started a Fantasy Football blog and sold sports memorabilia on the side. I feel as if these experiences have shaped me as a person and represent my passion for both business and getting out of the office and doing new things.

What is the best part of your day-to-day?
 
As an entrepreneur, I get to meet some amazing people. I get to work with some awesome individuals and get to work on some amazing projects. Overall, I’d say that the people I work with and meet on a regular basis are the best part of my day-to-day. Actually, hmmm… Coffee is also one of the best parts of my day-to-day but I’ll give the people I have a chance to work with a slight edge.

What’s the most challenging?

Saying no is the biggest challenge. I’ve got a lot of things on the go and deep down, I really want to help as many people as possible. The challenge is, there are only so many hours in a day and if I spent all my time helping everyone else and not working on my own projects and for my existing clients; nothing would get done.

If you took a look in the cliché crystal ball, what do you see for yourself?

No idea. I’m still trying to figure out what I want to be when I grow up.

How do you embrace disruption in your work and personal life? 

I chase it. I strive to be uncomfortable and help my clients understand the importance of doing things that aren’t in their comfort zone. The reality of it is, when you do things that scare you, great things happen. When you do things that are expected, you get expected better yet, average results.

What is the most memorable moment in your career?

The most memorable moment thus far was when I made the leap from the 9-5 to full time entrepreneurship. I had a great job, great benefits and had some great opportunities ahead of me but I was getting comfortable. I don’t think I’ll ever forget the feeling I had on my last day.

Do you support any initiatives or charities? 

Yes! As I said earlier, I was a camp counselor and a camper as a child. I’m a big supporter of both the Boys & Girls Club and Tim Hortons Children Foundation – I love both of these organizations and what they represent.

Tell us what you see yourself doing at 65 years old.

I want to be that sixty five year old who has a bunch of awesome stories and a few scars or injuries to go along with them. I can see myself at 65 opening a school specialized in 90’s pop culture where kids can learn a few business lessons from the Fresh Prince of Bel Air and personal branding tips from the Rock.

Just for fun: if you had to pick one app in the whole APPVERSE, what would it be?

8Tracks. It’s like a box of chocolates, you never know what you’re gonna get.

Check out Ross Simmonds blog, http://rosssimmonds.com/

What’s your official job title, and where did you go to school?

As an entrepreneur, my official job title would have to be “whatever and whoever I need to be at that moment.” I attended Georges Vanier High School and that concluded my education!

Elevator pitch. Describe yourself in a nutshell (or sea shell, or any shell for that matter).

(I’d like to describe myself in a nut shell {macadamia nut, preferably} , if that’s ok since that’s what we coat in chocolate) I love all things that glitter, love shoes, but mostly, love my job!

Why did you pursue what you’re doing now? What was the inspiration?

After having my first child, I decided to give up life in the corporate world and stay home to raise my baby and after a while (about 6 years and a second baby later), the inner entrepreneur just wouldn’t go away. Since I love to bake, I started experimenting with chocolate (something I knew NOTHING about), looked at store shelves for inspiration and found that, at the time, chocolate was pretty boring and so it began! Started playing around with different flavours, colours and textures and decided to share these ideas with the world.

What is the best part of your day-to-day?

I work with chocolate, does it get better?

What’s the most challenging?

The business end, not too creative and actually, pretty boring.

If you took a look in the cliché crystal ball, what do you see for yourself?

Super tempted to post Sandra Bullock’s speech from “Miss Congeniality.”

How do you embrace disruption in your work and personal life?

I eat chocolate, of course!

What is the most memorable moment in your career?

The first time I saw my chocolates on a store shelf. Hard to describe all the different thoughts and emotions at that moment.

Do you support any initiatives or charities?

We have supported many different charities throughout the years but most recently we were delighted to have been a part of the Starlight Foundation, The Youth Code (www.theyouthcode.com) and Hellenic Hope Centre (www.hellenichope.org).

Tell us what you see yourself doing at 65 years old.

More of what I’m doing now, I honestly have the best job on the planet, although, I wouldn’t mind travelling all around the world.

Just for fun: if you had to pick one app in the whole APPVERSE, what would it be?

Is there a “Back to the Future” app? Yes, that one!

What’s your official job title, and where did you go to school?

You can call me an Online Reputation Strategist. I’m a freelancer now, though previously I was Co-Founder and Chief Strategist at #engagementlabs.

I’m an M.A. graduate in Media Studies from Concordia University.

Elevator pitch. Describe yourself in a nutshell (or sea shell, or any shell for that matter).

I’m a senior social media strategist who first cut his teeth as a digital activist.

Innovating in the trenches with groups such as Indymedia and Adbusters in the 90s, I gained a deep understanding of what makes corporations and governments vulnerable to social media crisis and, conversely, how to adapt their communications to create productive exchanges with their stakeholders.

In my career so far, I have overseen the sale, design and management of millions of dollars’ worth of social media projects for clients in the Fortune 500, the resource and energy sectors.

I have also just published the #Social Survival Manifesto, an eBook that warns corporations about the risks of doing social media poorly or not at all. It is available for free download here:
http://socialdisruptions.com/socialsurvivalmanifesto/

Why did you pursue what you’re doing now? What was the inspiration?

I have always been passionate about social innovation and social change. For a long time, I worked with green and fair labour projects for little to no money. I definitely put in my time earning good karma. As corporate social media communications started to go mainstream, I saw an opportunity to work with larger clients without selling all my values down the river.

I sincerely believe that social media has hard-coded certain expectations and values into its culture that force corporations and institutions to behave more responsibly. I am more than happy to be the bridge between citizen and activist demands and corporations that need to maintain their reputation and a constructive dialogue with their stakeholders. This is essentially my sweet spot.

What is the best part of your day-to-day?

I love teaching and storytelling. When I get some time to myself to draft a strategy for a client or do a training session with a group, I’m at my best.

What’s the most challenging?

The most challenging part of my job is when strategies go ‘live’ and when I have to reaffirm the right way to do social and fend off backseat drivers. This kind of education is tricky because tensions run high when real interactions start to happen.

If you took a look in the cliché crystal ball, what do you see for yourself?

For the next while, I have a lot of skills-transferring to do. This means training and capacity building with new teams that want to build big budget Online Reputation campaigns. There is early talk of a book deal arising from my Manifesto and I am flirting with several agencies to see where I might fit best as a partner. Maybe I will feel like starting up my own social media outfit later but not for now.

How do you embrace disruption in your work and personal life?

My area of expertise, social media as applied to corporate reputation management, is disruptive in itself for most of my clients and event the PR firms I work with. I guess I am at ease being a disruption facilitator though I try to smooth the edges of these transitions for the uninitiated.

At home, my kids are pretty disruptive too and I continuously learn how to live with more and more chaos in my surroundings.

What is the most memorable moment in your career?

Convincing Canada’s oil and gas lobby to open up to questions and answers with the public through social media. Pioneering project, good budget and very hot topic. It was a colossal learning experience for me and my team!

Do you support any initiatives or charities?

I love crowdfunding and microcredit initiatives like Kiva.org. Everyone should give it a try. It’s easy to participate and you can keep tabs on your community investment and reinvest in others. It’s the best mix of gamification and global development and does not feel anything like a typical charity.

Tell us what you see yourself doing at 65 years old.

Writing from the woods somewhere, teaching some courses at a distance. Doing manual work, mountain biking, skiing and keeping fit. Spending time with grand kids. Doing work, but only for good causes.

Just for fun: if you had to pick one app in the whole APPVERSE, what would it be?

Evernote! Can’t imagine how I lived without it. My daily planning is there, my random ideas and my grocery lists, all travelling neatly from device to device. Priceless.

What’s your official job title, and where did you go to school?

I am the PRINCIPAL, HEAD OF MAGIC at the Toronto based innovation firm Kinetic Café and according to my Facebook profile I went to school at the RINGLING BROS. AND BARNUM & BAILEY CLOWN COLLEGE majoring in Mummenschanz but to be honest, it has been so long since I was in school so I can’t really remember if that’s accurate anymore.

Elevator pitch. Describe yourself in a nutshell (or sea shell, or any shell for that matter).

I am North America’s best word of mouth marketer specializing in big impact with low budgets…on top of that I am very handsome and my charm has no bounds.

Why did you pursue what you’re doing now? What was the inspiration?

I recently read an article that had the following description of the word Visionary, “a word that manages to convey both a capacity for mercurial insight and a lack of practical job skills.” I am not sure that accurately describes my career or personality but I did want to prove to you and your readers that I am very well read.

So to answer your question, I got to where I am not by pursuing a dream path from the beginning but rather identifying very early where my strengths were and focusing on being the best in the world at a specific skill (or big thing) instead of being OK at a lot of little things. By playing to my strengths instead of my passions I was always in a position to be successful and I never made my passions my job, therefore losing the love for the things I love. Hobbies should always be hobbies and separate because this is how you find inspiration and recharge.

What is the best part of your day-to-day?

Being creative and having people love me.

What’s the most challenging?

Convincing big brands that they should finance a re-imagination of the Harlem Globetrotters or Pro Stars cartoons.

If you took a look in the cliché crystal ball, what do you see for yourself?

I can answer this with absolute confidence because I recently had a tarot card reading and was told that in my near future my prominence will grow to a level of Oprah like beloved-ness, Seth Godin like respected-ness, Shawn Kemp like virility and Andy Kaufman like spectacle-ness, all to be followed by obscurity, irrelevance and a Howard Hughes like reclusive-ness.

How do you embrace disruption in your work and personal life?

Disruption is what I do for a living. Getting peoples attention and making people scratch their heads is that skill I referenced earlier as the thing I am better at than anyone, so you could say I embrace it with all my fingers and toes. Its what gets me out of bed everyday.

What is the most memorable moment in your career?

I don’t look back much and kinda keep moving forward so even though I have been featured in INC and Forbes Magazine for doing cool stuff and have spoken 6 years in a row at SXSW I am going blame my poor memory and say this interview is the most recent memorable moment right now.

Do you support any initiatives or charities?

I support a few charities financially (my schedule doesn’t allow too much hands on support) and while I am very proud of these initiatives I don’t talk about that stuff publicly for fear people will realize I am really a good person.

Tell us what you see yourself doing at 65 years old.

Running a school for retired print and runway models focused on teaching them the skills they need re-enter society and deal with common folks…and if that doesn’t happen I would like to be still doing what I do now because spending your days dreaming up solutions to complicated problems is pretty rewarding as well.

Just for fun: if you had to pick one app in the whole APPVERSE, what would it be?

Not sure I have a favorite app right now but I am most interested in trying out Felt App. I love the idea of handwritten notes to people.

1. What’s your official job title, and where did you go to school?   

Associate, Foundations & Partnerships at the Art Gallery of Ontario
Principal, Craddock Consultation & Creative
Event Manager, Pants Off for Prostate Cancer

I went to school for quite a long time at several different places:

Ryerson University – Master of Fine Arts in Documentary Media
Ryerson University – Master of Arts in Media Production
Huron University College – Political Science and Global Studies

2. Elevator pitch. Describe yourself in a nutshell (or sea shell, or any shell for that matter).

I am a professional fundraiser, event manager, artist/curator, and volunteer. I have an affinity for working hard and working passionately, taking on new and innovative initiatives, and challenging myself to always expand my goals – and to reach them. I find congruency and harmony across my activities and areas of interest and like to apply my skills and talents to work to develop and contribute to projects and events that provide opportunities and experiences for others, with the ultimate goal of making them “feel good.”

3. Why did you pursue what you’re doing now? What was the inspiration?

I actually got involved in supporting non-profits at a very young age. When I was just 12 years old, I became the youth coordinator for my local humane society. I organized some of the society’s most successful fundraisers and events, including an annual car wash and pet treat cooking and sales.

When I was in undergrad, I got a student job working in my school’s development office. At first, I was calling alumni and soliciting donations, but I soon moved onto doing research and campaign coordination. My extra-curricular involvement also engaged me in coordinating various events that served as fundraisers for local charities. While my formal education has not been specific to fundraising, much of my work and volunteer experience has.

Most recently, in my MA in Media Production, I undertook independent studies focused on innovation in fundraising using digital technologies, social media, and donor interactivity. It was a really fascinating and rewarding area of study that has inspired me to undertake this as an area of work over the next few years.

My current major work – at the AGO and with Pants Off for Prostate Cancer – has been inspired also by my love of the arts and my interest in organizing engaging and memorable experiences for people. Working at the AGO has really opened up my ability to dive into the art world, which, as an artist myself, has been rewarding on so many levels. In my organization of the annual Pants Off for Prostate Cancer event, I have the pleasure to developing an evening that brings hundreds of people together for a great cause, and sends them home with amazing memories that they talk about until the next year’s event.

4. What is the best part of your day-to-day?

While I completely love my job and the responsibilities and tasks involved with it, the best part of my day is coming home to my 3-and-a-half year old dog, Manny. Each and every time I open the door, Manny rushes to me, jumps up and down, and comes up to give me a hug (really though, he jumps up and puts his front legs over my shoulders!). Having a dog is a good reminder of how peaceful life should be. Regardless of any stress I’m under or deadlines that are pressuring me, Manny is a great reminder to take a deep breath and just enjoy myself.

5. What’s the most challenging?

The most challenging part of my day is waking up. Working 9 to 5 and having additional employment and significant volunteer work in the evenings often keeps me up into the wee hours of the morning. The result: a severe lack of adequate sleep as recommended by doctors. I get through it though, keeping in mind that in the end, my dedication and hard work will pay off.

6. If you took a look in the cliché crystal ball, what do you see for yourself?

Looking in that crystal ball I see a lot of work, but great promise. I believe that sometimes hard work pays off immediately, often with smaller, less permanent gratifications. But true hard work, dedication, perseverance, and positivity don’t always have immediately payoffs. Sometimes it takes years for the results, but in these cases, the rewards are much larger, more fulfilling, and more lasting. It’s a fascinating web of cause and effect. This is what I see in that crystal ball.

7. How do you embrace disruption in your work and personal life?

I love to embrace disruption in my work and personal life by challenging the status quo, providing new ideas and opportunities, and pushing others to think about achieving their/our best in new and innovative ways. With my employment and volunteer work, I take great excitement in entering situations and developing strategic thinking around ‘usual’ operations to develop plans for improvement, growth, and greater success. This involves anything from fundraising, to outreach and audience engagement, to improving and diversifying the quality of project’s content.

In my personal life, I like to embrace disruption by encouraging people to think about political and social issues in new ways. With an undergraduate degree in Political Science, and much course study in critical thinking, I really like to push myself and others to reconsider the usual perspectives on important issues. I put this into practice with my 2011 documentary film Gay Rights: Politics, Activism, and Canada’s Gay Conservatives. The film explores how several gay men – both young and old – align themselves with more typically right-wing ideas, policies, and parties in the face of a predominantly ‘left’ queer community that sees them as traitors out outsiders. Making the film was an incredibly eye-opening project for myself and for those who viewed it. It really brings politics down to a personal level and helps the viewer to consider the history and currents of LGBTQ politics in a new light.

8. What is the most memorable moment in your career?

Having engaged so many different areas of employment and work with various projects so far, there are many memorable moments I could share. However, my most recent memorable moment was in working with the AGO and securing a major grant in support of one of our blockbuster exhibitions. The proposal process was a extremely detailed and extensive one, but when I received that phone call informing me of the successful proposal, I was ecstatic!

9. Do you support any initiatives or charities? Tell us about it.

Given that I work in the non-profit industry, I am a strong supporter of a range of charitable organizations, both as a donor and as a volunteer.

I am currently a Board Member and multi-faceted volunteer with the Canadian Lesbian and Gay Archives. As a Board Member, I help lead the organization’s strategic direction and take leadership roles in a number of the CLGA’s activities, including the management of certain archival acquisitions, fundraising, events, community outreach, and the Archives Gallery.

As a donor, I give to a range of organizations. Some of these include: Canadian Lesbian and Gay Archives, Huron University College, Art Gallery of Ontario, Canadian Mental Health Association, Alzheimer Society of Canada, and more.

10. Tell us what you see yourself doing at 65 years old.

I’d like to say that at 65 I would be retired, living with my lifelong partner, and enjoying a healthy income. Truthfully, however, my work-a-holic character knows that I will still be hammering away at whatever great projects or organizations I am involved with. I’m not complaining though, I feel most comfortable when I am constantly working.

11. Just for fun: if you had to pick one app in the whole APPVERSE, what would it be?

I definitely would have to say Shazam. I am constantly hearing songs that I like, but too often don’t know their names or artists. Shazam is a saving grace that identifies the songs for me so that I can enjoy them again and again and again!

Each week at Embrace Disruption we introduce you to an influential person in the digital, blogger, arts, culture, film, or media world! Every Thursday, you can check back at EDPR to find out who we think is particularly amazing at ‘embracing disruption’ within their respective industries. This week, we’d like to introduce you to Starlight Canada’s Chief Operating Officer, Jeannie O’Regan!

What’s your official job title, and where did you go to school?

• Chief Operating Officer, Starlight Children’s Foundation
• Ryerson University, Event Planning and Management
• George Brown, Business Management

Elevator pitch. Describe yourself in a nutshell (or sea shell, or any shell for that matter).

I am a successful meeting/event planner and operations executive with 20 years’ experience providing services and cultivating change. I have excellent hands-on skills in clarifying needs, creating opportunities, nurturing relationships, and growing profits.

I often refer to myself as an M&M … hard exterior shell but soft on the inside.

Why did you pursue what you’re doing now? What was the inspiration?

There’s a time in your life when you have to decide if your high-paying yet high-stress job is worth it.  I truly believe that when you are passionate about something, you give your all to what you are doing – Starlight has given me that passion back.  I know what I do has a positive impact on the lives of so many children and their families and that is food for my soul.

I’m inspired by my family and by the support they’ve given me.  I’m inspired by children who struggle through illnesses day in and day out and yet can still smile.   I am inspired by animals that are abused and yet still trust in humans.

What is the best part of your day-to-day?

Professionally – having a parent or child contact me about how we made a difference.

Personally – when my kids tell me they love me every morning.   Unconditional love … it doesn’t get any better than that!

What’s the most challenging?

When I see pictures or hear stories of Starlight children who have passed, my heart breaks and I find myself giving my kids an extra squeeze when I get home.

If you took a look in the cliché crystal ball, what do you see for yourself?

All of life is experienced through the present moment; therefore the future does not exist. By the time tomorrow comes it is now the present moment!

How do you embrace disruption in your work and personal life?

As Charles Kettering once said, “The world hates change, yet it is the only thing that has brought progress.” I have learned to embrace change … good and bad; it is about moving forward, learning from our successes and our failures and making the best of each moment.

What is the most memorable moment in your career?

It would have to be the first event I planned on my own.  It was the year 2000 and I had played a supporting role in dozens of events by then.  This event was in its 20^th-plus year and it was stale.  It wasn’t expected to survive and they took a chance that I could breathe fresh life into it.  It was a resounding success and went on to be the premier industry event in healthcare (in fact, the event is still held each year … my legacy lives on!).

Do you support any initiatives or charities? Tell us about it, and please provide links!

I’m a softie when it comes to those who can’t defend themselves.  Children, animals, the elderly.

Starlight is obviously dear to my heart (www.starlightcanada.org) but I also support Plan Canada – the “Because I’m a Girl” campaign is brilliant.  (http://plancanada.ca/BecauseIamaGirlOverview) and small community animal shelters.

Tell us what you see yourself doing at 65 years old.

Definitely retired but not idle!  I want to sit on a Board to keep my mind sharp.  Travel to experience new things.  Enjoying life to its fullest in all regards!

Just for fun: if you had to pick one app in the whole APPVERSE, what would it be?

I’m a news geek! Zite is my go-to APP everyday.  Zite analyzes feeds to create a magazine tailored my interests from a variety of sources. One-stop-shop reading!

Each week at Embrace Disruption we introduce you to an influential person in the digital, blogger, arts, culture, film, or media world! Every Thursday, you can check back at EDPR to find out who we think is particularly amazing at ‘embracing disruption’ within their respective industries. This week, we’d like to introduce you to Embrace Presents’ Brand Partnership Builder & BestFan TV Host, Brock McLaughlin!

“I would rather be ashes than dust; I would rather that my spark should burn out in a brilliant blaze than it should be stifled by dry-rot; I would rather be in a superb meteor, every atom of me in a magnificent glow than in a sleepy and permanent planet; the proper function of man is to live, not to exist; I should not waste my days in trying to prolong them; I shall USE my time.” – Jack London

What’s your official job title, and where did you go to school?

Unofficially, my job title should be “Man About Town” but my business cards read a little differently. I work at Embrace in Brand Partnerships securing sponsors for festivals such as NXNE, Halifax Pop Explosion, and the Toronto Urban Roots Festival.  I also host BestFan TV where I chat with current pop superstars and manage bands around North America. I didn’t go to school and instead surrounded myself with an amazingly talented team and a great set of mentors.

Elevator pitch. Describe yourself in a nutshell (or sea shell, or any shell for that matter).

I’m Brock McLaughlin and I’m a dynamic self starter.  I turn my dreams into reality  regardless if there are thousands of others doing the same thing.  I’d never give up on my dreams as long as I give it my all. I know I will successfully best everyone else.

Why did you pursue what you’re doing now? What was the inspiration?

I pursued my many ventures because the work I do doesn’t feel like work, I love what I do. I believe that true living ever exists when one follows their dreams and dedicates their life to it.  The support of the people around me (including my mom) really have helped me along the way.  I’ve heard I’m a pompous asshole, but when you call me and my team in we get the work done.

What is the best part of your day-to-day?

My day to day is always different, and I never know what tomorrow will bring. I thoroughly enjoy that.  I tell myself everyday I need to stay ahead and stay active and always finish first. As Mack Douglas suggests, “dedicate your life to a cause greater than yourself, and your life will become a glorious romance and adventure.”

What’s the most challenging?

The most challenging thing I face is that my hunger for success will never be satisfied. I am really hard on myself and am not happy till my mother tells me she’s proud. No one else matters at the end of the day.

If you took a look in the cliché crystal ball, what do you see for yourself?

I learned young that no one is going hand you the future so you gotta walk tall and work hard. Hopefully that cliched crystal ball shows great success, a fancy lifestyle and a loving supporting family.

How do you embrace disruption in your work and personal life?

I embrace disruption by being brutally honest and straight to the point. Having a good team around me at all times also helps, they keep me in line and organized.  I also have a wonderful mother who is always there to listen and help when times get tough.

What is the most memorable moment in your career?

Moving to Toronto was a major goal and here I am three years later. I’ve had a lot of ups and downs here but I know its worth it. I’m going keeping keep grinding it out, I have plenty more goals and achievements I want to achieve.

Do you support any initiatives or charities? 

I have worked in the past with the Covenant House and with DSAT and am currently planning some new initiatives for the fall.

Tell us what you see yourself doing at 65 years old.

I’m hoping I live in in a Beverly Hills mansion with a country club membership and am still actively working.  What that work entails I’m not sure, as long as it makes an impact and people are tuned in I’ll be happy.

Just for fun: if you had to pick one app in the whole APPVERSE, what would it be?

What’s your official job title, and where did you go to school?

Co artistic director of Coleman Lemieux & Compagnie; Grove Secondary School, Hastings, England.

Elevator pitch. Describe yourself in a nutshell (or sea shell, or any shell for that matter).

Rogue choreographer with a penchant for creating dances with people from all walks of life.

Why did you pursue what you’re doing now? What was the inspiration?

I love dance and dancing, and I wanted to see and experience more of the world…so I started to use my life in dance as a way to do this.

What is the best part of your day-to-day?

Going in the studio and moving.

What’s the most challenging?

Not going in the studio and moving….

If you took a look in the cliché crystal ball, what do you see for yourself?

A passport filled with entry stamps and visas from working all over the world.

How do you embrace disruption in your work and personal life? 

If we accept we are striving for perfection, we must accept that we are incomplete and in a constant process of attaining this, therefore we must live happily and embrace disruption as an essential part of the process of ‘getting there’.

What is the most memorable moment in your career?

Premiering a tribute to my father, a Requiem for sailors in WWII (Convoy PQ 17) with symphony orchestra, chorus, and hundreds of veterans in attendance in Saint Petersburg, Russia.

Do you support any initiatives or charities? Tell us about it, and please provide links!

Amnesty International

Dance Collection Danse, an organization of friendly people who collect dance memories 

Sunday Contact Improvisation Jam at Dovercourt House, Contact  Improvisation is a very human activity that is accessible to everyone with a pair of sweatpants

Tell us what you see yourself doing at 65 years old.

Same as I am now, but dancing more, traveling more and having more fun.

Just for fun: if you had to pick one app in the whole APPVERSE, what would it be?

Ummm, my favorite mobile technology is BIXI Bikes.  It connects me with my friends and family.

What’s your official job title, and where did you go to school?

My official job title is “Writer”, because that’s what I do – I spin stories. I have a Bachelor of Commerce from Ryerson University.

Elevator pitch. Describe yourself in a nutshell (or sea shell, or any shell for that matter).

I’m constantly trying to perfect the art of “conversuasion”; that is, a gentle call to action in the midst of a great story, adventure or just one of life’s moments.

Why did you pursue what you’re doing now? What was the inspiration?

Isn’t it obvious? I thought the world needed another mommy blogger. Joking aside, I have always had a love for creative writing and business; blogging combines the two perfectly.

What is the best part of your day-to-day?

The best part of my day-to-day is knowing that I am in complete control of my day-to-day. Being your own boss is exactly as great as it sounds.

What’s the most challenging?

Trying to keep organized is a huge challenge for me, but then, it’s not strange to find Hot Wheels lined up on my office desk at any given moment.

If you took a look in the cliché crystal ball, what do you see?

The 3 L’s: love, luck and laughter.

How do you embrace disruption in your work and personal life?

With two young boys who share an “office” with me every day, my entire life is about disruption. Disruption for potty breaks, snack time, whining, hissy fits… and sometimes, my boys bother me too.

What is the most memorable moment in your career?

Every day is a memorable moment – if I don’t absolutely love what I have to say, I don’t hit “publish”.

Do you support any initiatives or charities? 

As a #MiracleMom, I am a huge supporter of the Children’s Miracle Network. And Sick Kids will forever hold a special place in my heart; we donate monthly.

Tell us what you see yourself doing at 65 years old.

At 65 years old, I’ll be sitting with my husband in our condo in Del Boca Vista, Phase III.

Be sure to visit Lena’s blog at http://listentolena.com