We’re excited to launch a new series in which we introduce you to an influential person in the digital, blogger, arts, culture, film, or media world! Each Thursday, you can check back at EDPR to find out who we think is particularly amazing at ‘embracing disruption’ within their respective industries. First up, we’d like to introduce you to the talented and gorgeous lifestyle blogger, Lena Almeida. Take it away, Lena!
What’s your official job title, and where did you go to school?
My official job title is “Writer”, because that’s what I do – I spin stories. I have a Bachelor of Commerce from Ryerson University.
Elevator pitch. Describe yourself in a nutshell (or sea shell, or any shell for that matter).
I’m constantly trying to perfect the art of “conversuasion”; that is, a gentle call to action in the midst of a great story, adventure or just one of life’s moments.
Why did you pursue what you’re doing now? What was the inspiration?
Isn’t it obvious? I thought the world needed another mommy blogger. Joking aside, I have always had a love for creative writing and business; blogging combines the two perfectly.
What is the best part of your day-to-day?
The best part of my day-to-day is knowing that I am in complete control of my day-to-day. Being your own boss is exactly as great as it sounds.
What’s the most challenging?
Trying to keep organized is a huge challenge for me, but then, it’s not strange to find Hot Wheels lined up on my office desk at any given moment.
If you took a look in the cliché crystal ball, what do you see?
The 3 L’s: love, luck and laughter.
How do you embrace disruption in your work and personal life?
With two young boys who share an “office” with me every day, my entire life is about disruption. Disruption for potty breaks, snack time, whining, hissy fits… and sometimes, my boys bother me too.
What is the most memorable moment in your career?
Every day is a memorable moment – if I don’t absolutely love what I have to say, I don’t hit “publish”.
Do you support any initiatives or charities?
As a #MiracleMom, I am a huge supporter of the Children’s Miracle Network. And Sick Kids will forever hold a special place in my heart; we donate monthly.
Tell us what you see yourself doing at 65 years old.
At 65 years old, I’ll be sitting with my husband in our condo in Del Boca Vista, Phase III.
Be sure to visit Lena’s blog at http://listentolena.com