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Weekly Disruptor: Brock McLaughlin, Brand Partnership Builder, Embrace Presents

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Each week at Embrace Disruption we introduce you to an influential person in the digital, blogger, arts, culture, film, or media world! Every Thursday, you can check back at EDPR to find out who we think is particularly amazing at ‘embracing disruption’ within their respective industries. This week, we’d like to introduce you to Embrace Presents’ Brand Partnership Builder & BestFan TV Host, Brock McLaughlin!


“I would rather be ashes than dust; I would rather that my spark should burn out in a brilliant blaze than it should be stifled by dry-rot; I would rather be in a superb meteor, every atom of me in a magnificent glow than in a sleepy and permanent planet; the proper function of man is to live, not to exist; I should not waste my days in trying to prolong them; I shall USE my time.” – Jack London

What’s your official job title, and where did you go to school?

Unofficially, my job title should be “Man About Town” but my business cards read a little differently. I work at Embrace in Brand Partnerships securing sponsors for festivals such as NXNE, Halifax Pop Explosion, and the Toronto Urban Roots Festival.  I also host BestFan TV where I chat with current pop superstars and manage bands around North America. I didn’t go to school and instead surrounded myself with an amazingly talented team and a great set of mentors.

Elevator pitch. Describe yourself in a nutshell (or sea shell, or any shell for that matter).

I’m Brock McLaughlin and I’m a dynamic self starter.  I turn my dreams into reality  regardless if there are thousands of others doing the same thing.  I’d never give up on my dreams as long as I give it my all. I know I will successfully best everyone else.

Why did you pursue what you’re doing now? What was the inspiration?

I pursued my many ventures because the work I do doesn’t feel like work, I love what I do. I believe that true living ever exists when one follows their dreams and dedicates their life to it.  The support of the people around me (including my mom) really have helped me along the way.  I’ve heard I’m a pompous asshole, but when you call me and my team in we get the work done.

What is the best part of your day-to-day?

My day to day is always different, and I never know what tomorrow will bring. I thoroughly enjoy that.  I tell myself everyday I need to stay ahead and stay active and always finish first. As Mack Douglas suggests, “dedicate your life to a cause greater than yourself, and your life will become a glorious romance and adventure.”

What’s the most challenging?

The most challenging thing I face is that my hunger for success will never be satisfied. I am really hard on myself and am not happy till my mother tells me she’s proud. No one else matters at the end of the day.

If you took a look in the cliché crystal ball, what do you see for yourself?

I learned young that no one is going hand you the future so you gotta walk tall and work hard. Hopefully that cliched crystal ball shows great success, a fancy lifestyle and a loving supporting family.

How do you embrace disruption in your work and personal life?

I embrace disruption by being brutally honest and straight to the point. Having a good team around me at all times also helps, they keep me in line and organized.  I also have a wonderful mother who is always there to listen and help when times get tough.

What is the most memorable moment in your career?

Moving to Toronto was a major goal and here I am three years later. I’ve had a lot of ups and downs here but I know its worth it. I’m going keeping keep grinding it out, I have plenty more goals and achievements I want to achieve.

Do you support any initiatives or charities? 

I have worked in the past with the Covenant House and with DSAT and am currently planning some new initiatives for the fall.

Tell us what you see yourself doing at 65 years old.

I’m hoping I live in in a Beverly Hills mansion with a country club membership and am still actively working.  What that work entails I’m not sure, as long as it makes an impact and people are tuned in I’ll be happy.

Just for fun: if you had to pick one app in the whole APPVERSE, what would it be?

Simpsons Tapped Out, anyone who knows me sees me actively on that thing. I have no where to go in the game, I’m completely maxed out yet I still find myself playing all the time. Its a serious addiction…

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    2 replies
    1. Marie says:

      Great profile, Brock. You are definitely a man about town!

    2. Reema says:

      So glad to see that Brock is featured. He’s truly a great person and an inspiration at such a young age. I can’t even count the amount of times me and my friends or colleagues have turned to each other and said the same thing – “this guy is destined for big and great things!”


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