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Case Study: The 18th Annual Starlight Children’s Foundation Canada Gala


Over 700

Gala Attendees



Raised for Starlight Children’s Foundation Canada




Some Of The Celebrities In Attendance Included:

Pay Chen
Pay ChenNewstalk 1010
Georgina Reilly
Georgina ReillyMurdoch Mysteries
Glen Peloso
Glen PelosoCelebrity Designer
Stacey McKenzie
Stacey McKenzieCanadian Supermodel
Arlene Dickinson
Arlene DickinsonDragons’ Den
Mark Spicoluk
Mark SpicolukYTV’s The Next Star
Taylor Kaye
Taylor KayeKISS 92.5 FM
Mike Chalut
Mike ChalutPROUD FM
Rick Campanelli and Angie Smith
Rick Campanelli and Angie SmithET Canada & Television Producer
Rainbow Sun Francks
Rainbow Sun FrancksCTV’s The Listener
Rudy Blair
Rudy Blair680 News
Tara Spencer-Nairn
Tara Spencer-NairnCTV’s The Listener
Zak Reverse
Zak ReverseReverse
Matt Barker
Matt BarkerTelevision Personality
Anne Mroczkowski
Anne MroczkowskiTelevision Reporter
Anwar Knight
Anwar KnightCTV News
Hilary Farr
Hilary FarrW Network’s, Love It Or List It
Amber MacArthur
Amber MacArthurApp Central
Ennis Esmer
Ennis EsmerCTV’s The Listener
Taysha Fuller
Taysha FullerDegrassi: The Next Generation

The Details


Our objective was to gain media attention from local and national outlets enhancing the success of the event and in turn, increasing the amount of funds and awareness raised for the Starlight Children’s Foundation Canada.


Starlight Children’s Foundation Canada Gala is an annual event sponsored by Toys “R” Us and Babies “R” Us.  Proceeds go towards Starlight Children’s Foundation Canada; a charitable organization that brings smiles, laughter and joy back into the lives of children with serious illness or life-altering injury through in-hospital distractive entertainment and out-of-hospital fun family events.



EDPR was responsible for numerous facets of the Starlight Children’s Foundation Canada Gala, including:

  • Talent and media outreach
  • Event website design and management
  • Sponsorship
  • Social media strategy surrounding the event

On event day, talent and media wrangling became our main focus ensuring that photos, interviews and coverage was secured for our client.


Over 700 charitable attendees helped raise an impressive $500,000 for Starlight Children’s Foundation Canada. Celebrity supporters included event host and CTV’s Anwar Knight, Dragon’s Den’s Arlene Dickinson, ET Canada’s Rick Campanelli, MTV’s Matt Barker, Fashion Model Stacey McKenzie, The Listener’s Ennis Esmer and Rainbow Sun Francks, Love It Or List It’s Hilary Farr, App Central’s Amber MacArthur, Proud FM’s Mike Chalut, The Next Star’s Mark Spicoluk and many other notable Canadians.

The Starlight Children’s Foundation Gala received over 11.4 million media impressions and was featured in over 88 stories. Media coverage included, Breakfast Television Toronto, Hello! Canada, The Huffington Post, Strategy Magazine and many more.


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