With the tag line, “No More Tears” on your products, consumers tend to foster a certain level of customer trust that your products are safe to use on the whole family. Unfortunately for Johnson & Johnson, one of the leading family care brands in the world, this hasn’t always been the case. In 2009, the coalition group, Campaign for Safe Cosmetics, conducted a study on a wide array of personal care products and the results were quite shocking; a number of Johnson & Johnson products contained now identified carcinogens such as formaldehyde and 1,4 dioxane. The ‘trick’ of sorts is Read more
22
May
