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23
May

#WeeklyDisruptor: Online Reputation Strategist, Tom Liacas

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by Tarra Matthews
TL2

Each week at Embrace Disruption we introduce you to an influential person in the digital, blogger, arts, culture, film, or media world! Every Thursday, you can check back at EDPR to find out who we think is particularly amazing at ‘embracing disruption’ within their respective industries. This week, we’d like to introduce you to Online Reputation Strategist, Tom Liacas! What’s your official job title, and where did you go to school? You can call me an Online Reputation Strategist. I’m a freelancer now, though previously I was Co-Founder and Chief Strategist at #engagementlabs. I’m an M.A. graduate in Media Studies from Read more

    22
    May

    A PR Crisis? Johnson & Johnson Removes Harmful Chemicals From Products

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    by Embrace Disruption PR
    J&J

    With the tag line, “No More Tears” on your products, consumers tend to foster a certain level of customer trust that your products are safe to use on the whole family.  Unfortunately for Johnson & Johnson, one of the leading family care brands in the world, this hasn’t always been the case. In 2009, the coalition group, Campaign for Safe Cosmetics, conducted a study on a wide array of personal care products and the results were quite shocking; a number of Johnson & Johnson products contained now identified carcinogens such as formaldehyde and 1,4 dioxane. The ‘trick’ of sorts is Read more

      21
      May

      How To Get More Retweets [INFOGRAPHIC]

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      by Embrace Disruption PR
      theartofgettingretweets

      Retweets are incredibly valuable to those looking to build and enhance their following on twitter. One “RT” has the capability of exposing you, your brand, or your product to a slew of people who otherwise would not have been exposed to your cause. The team at Quick Sprout has put together a comprehensive INFOGRAPHIC outlining some of the tips to receiving RTs of your content. Here’s a few highlights: Be sure to tweet links to interesting content Ask! “Please Retweet” has a 51% success rate. Stop talking about YOU. Only 1.5% of tweets contain self-reference Instructional and entertainment based content get the Read more

        16
        May

        #WeeklyDisruptor: Kinetic Cafe’s Principal Head of Magic, @SaulColt

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        by Tarra Matthews
        saul

        Each week at Embrace Disruption we introduce you to an influential person in the digital, blogger, arts, culture, film, or media world! Every Thursday, you can check back at EDPR to find out who we think is particularly amazing at ‘embracing disruption’ within their respective industries. This week, we’d like to introduce you to Kinetic Cafe’s Principal  Head of Magic, Saul Colt! What’s your official job title, and where did you go to school? I am the PRINCIPAL, HEAD OF MAGIC at the Toronto based innovation firm Kinetic Café and according to my Facebook profile I went to school at the Read more

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