
Just Ask Beyonce: Why Traditional Publicity Is On The Way Out
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December 17, 2013
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It seems the days of hyping an artist's record in the months prior to its release may be over…

How Mayor Rob Ford Could Have Saved Face During "Crack-Gate"
Rob Ford in all his close-up glory
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In light of Rob Ford's recent confession to smoking crack cocaine, we decided to write about how his train-wreck of a impromptu press conference could have been diverted from disastrous to passable…

Reputation Control: How To Un-Google Yourself
Let us treat you to a modern day tale: someone Googles your name and something embarrassing from your past shows up in the search results…

Making An Impact: How A Charity or Non-Profit Can Benefit From Public Relations
Photo credit to Pimentel Photography (top, left and right) & Holly Thomas (bottom middle)
When it comes to brand awareness and fundraising, charities and non-profits are faced with a daunting task these days…