When considering a pitch subject line … write the pitch first. Let the idea take shape then work on a subject line. #prtips

— PRTraction (@PRTraction) June 1, 2017

Preparation for media interviews separates the pros from the amateurs. #PRTips #PR https://t.co/rJwvDJwjhx

— Marianne Schwab (@VIP_MediaCoach) June 1, 2017

#PRTip: Be consistent

If you want to build a trust in your brand, communicate with your target audiences on a regular basis

— KD Communications (@KD_Comms) June 14, 2017

The media is calling for an interview about a controversial issue. Consider a written statement rather than an interview. #PRTip

— Leonard & Finco (@thePRexperts) June 12, 2017

By knowing exactly who your customers are, you stand a better chance of connecting with them. #PRtip

— Alexis Chateau PR (@AlexisChateauPR) June 11, 2017

Stuck on what to write about your #startup or #SME company? Here’s our #PRTip pic.twitter.com/5Udjw7BbCp

— JournoLinkBiz (@JournoLinkBiz) June 11, 2017

Especially today, when people are served up more content than ever. #PRtips #tuesdaytips pic.twitter.com/JjlegGBFqF

— Lindsay Paulson (@RDOLindsay) June 13, 2017

Aside from the fact that Quora has its own blogging platform, it’s also a great way to find out what customers are talking about. #PRtips

— Alexis Chateau PR (@AlexisChateauPR) June 4, 2017

Media Interview MUST: Master your ahs, ums, & other verbal fossils or they will undermine your credibility as an expert on camera. #PRTips

— Marianne Schwab (@VIP_MediaCoach) June 1, 2017

Why outsource social media? Time, Knowledge and Reliability #PRtips

— Briscoe French PR (@BriscoeFrench) May 29, 2017

#PRTip 3 – Make sure you can say your message in ‘sound bites’ i.e 10” – 15” secs. That’s maybe all the time you’ll get.

— Shiloh PR (@shilohpr) January 17, 2017

#PRtip: pitching is an art, not a science. Make sure your pitch is customized to make it appealing to your individual contact’s interest.

— See.Spark.Go (@seesparkgo) January 17, 2017

Proofing a co-workers’ piece? Don’t just check it on your monitor. Print a copy & read for content, spelling & grammar. #PRTip

— Leonard & Finco (@thePRexperts) January 17, 2017

Keep an eye on the weather. Look for ways to pitch your company in connection with a local or regional story in the news. #PRTip

— Leonard & Finco (@thePRexperts) January 16, 2017

#PRTip: Have a social strategy

Plan your messaging, platforms to use and your activity in detail before you post anything #socialmedia

— KD Communications (@KD_Comms) January 13, 2017

Nothing Sells Itself. #PRTip pic.twitter.com/kZFTImambA

— @ModionCommunication (@ModionComms) January 12, 2017

Never forsake the power of third-party credibility. #PRtip #ThursdayThought #TheInnerViewAdvisors pic.twitter.com/xZ8WT9fVIv

— TheInnerViewAdvisors (@InViewAdvisors) January 12, 2017

Looking to become a better public speaker? Practice in front of family, friends or co-workers and get their feedback. #PRTip

— Leonard & Finco (@thePRexperts) January 11, 2017

#PRTip Mix up your publicity/marketing strategies. Update your press photo, create a video blog or promo or reach out to a new media outlet.

— Susanne Pinedo (@PinedoPR) January 11, 2017

#PRtip: When was the last time you reviewed your website content? Make sure it’s up to scratch & reflects your firm’s current position

— LexRex Comms (@LexRexComms) January 10, 2017

Red carpets are a staple at almost every notable function, even outside of Hollywood! The carpet provides photographers and press with the opportunity to interact with talent, while the talent has an opportunity to promote their projects and causes. A win-win! Hosting an upcoming event and need red carpet coordination or celebrity attendance? Shoot us an email to find out how we can help transform your red carpet experience!

Check out this fun infographic below featuring some of your favourite red carpet moments, courtesy of Carpet Right.

List who you’d like to reach this year & their potential influencers. Develop timetable & calendar of outreach. #PRTips

— Cyndy Hoenig (@CyndyHoenig) January 4, 2017

The reporter shot down your last pitch. Don’t be afraid to go back with another pitch, but be sure it’s strong and newsworthy. #PRTip — Leonard & Finco (@thePRexperts) January 4, 2017

#PRTip Not everybody is your target audience — 1207 Media (@1207media) January 4, 2017

#PRTip: Know your audience

Build your communications strategy around the needs of your audiences – know their issues & solve them

— KD Communications (@KD_Comms) January 2, 2017

Be honest, be quick and be true to your values. Don’t just tell half the story. #PRTip

— Jo Scard (@scardjo) January 1, 2017

When responding to negative messages online, it’s important to be transparent and contact the customer to sort the matter out. #PRTip — Fifty Acres (@fiftyacres) December 30, 2016

Infographic: How #Millennials and #BabyBoomers Consume User-Generated Content https://t.co/7pv869c6gq via @Adweek #prtips #marketingtips pic.twitter.com/7HduNofGMN — Jennifer Dunn (@jenndunn31) January 4, 2017

And January is the perfect time to start a calendar. #HappyNewYear #PRTips #TuesdayTips pic.twitter.com/Mf43SD412R

— Lindsay Paulson (@RDOLindsay) January 3, 2017

@Regrann from @moccastyles – #PRTips: ✨The best time to post on Instagram is from ✨12 p.m. to 1 p.m. ✨Monday to Friday.✨ pic.twitter.com/GkJvJ8cXWS

— Suede MGMT (@SuedeManagement) January 2, 2017

Keep pitches, VM’s short & to the point. #PRTips

— Cyndy Hoenig (@CyndyHoenig) January 2, 2017

Identify the most popular hashtags in your sector to routinely integrate them into your tweets #PRTips

— JournoLink (@JournoLink) June 1, 2016

Marketing to kids? Remember – children think they're 5 years older than they actually are. #PRTips

— Pure PR (@PurePROKC) May 31, 2016

The last thing people want to hear when they meet you is your life story or why your biz is the best. Relax. Ask about them. #PRTips

— Cyndy Hoenig (@CyndyHoenig) May 31, 2016

Intention is everything. #prtips #publicity #podcasts #podcasting #onlinebusiness #smm #smb #entrepreneurship #quote pic.twitter.com/8Qwuljrl1w

— Esther Kiss (@EstherKiss) May 31, 2016

Keep in mind that reporters are returning to even more email than usual–so maybe hold your pitch until a bit later in the week. #PRtips

— Michelle Garrett (@PRisUs) May 31, 2016

Work to understand what your journalists want, and how they want it. One size doesn't always fit all. #PRTips

— PRdog (@prdog) May 31, 2016

Media Relations is 98% prep & 2% execution. Make sure to research the media outlet first. #PRTips

— Cyndy Hoenig (@CyndyHoenig) May 30, 2016

#PRtip: Make the #customer the hero of your #story. pic.twitter.com/2HdPy0kGMn

— White Water PR (@whitewaterpr) June 1, 2016

When pitching a reporter on a topic they know REALLY well, STOP opening with, "Did you know … ?" Yes, yes, I DO KNOW that. #prtip

— Roxanne Hawn (@roxannehawn) May 26, 2016

Working in a newsroom it drove me mad when PRs didn't understand the phrase "I'm on deadline". Time your pitch accordingly #PRtip

— HSW Media (@Hswmedia) May 24, 2016

When you call someone in the media, your first 4 words should be "Are you on deadline?" #PRTips #PRRockStar

— Pure PR (@PurePROKC) May 24, 2016

Become known in your community, then expand. Attend regional, state, national events, especially in your area, 4/month. #PRTips

— Cyndy Hoenig (@CyndyHoenig) May 24, 2016

#PRTip Tuesday! The headline of your press release can make or break the engagement to its receiver. Be enticing! #1stImpressions #PRLife

— Janiece Noel (@JanieceNoelPR) May 24, 2016

Humor can often increase engagement on your social media posts. Don’t be afraid to be funny! #PRTip

— Leonard & Finco (@thePRexperts) May 23, 2016

#PRTip: Measure your digital #PR success by delving into analytics. pic.twitter.com/KmaUybXqvb

— Aneela Rose PR (@AneelaRosePR) May 22, 2016

#PRTip Do not underestimate the power of #Calendar listings. Some even offer you to upload pics & videos to ensure optimal viewership.

— Susanne Pinedo (@PinedoPR) May 22, 2016

#PRTip: "Encourage an open-door policy with customers to gain valuable feedback." #PRAgency

— GreenRoom (@GRNRMAgency) May 21, 2016

Unless you have a weekend event, or want to purposely bury a story – never pitch the press or send out a press release on a Friday. #PRTip

— Jo Scard (@scardjo) May 21, 2016

#PRTip: PR stands for public relations – like any relationship, you have to work hard at it for it to succeed

— Julia Kendrick (@JRKendrick) May 20, 2016

Stay in tune with what others in your industry are doing. Follow their social media sites to stay up to date. #PRTip

— Leonard & Finco (@thePRexperts) May 20, 2016

Think strategic partnerships. Talk to local business owners. Explore cross promotions. #PRTips

— Pure PR (@PurePROKC) May 18, 2016

Networking: Don't be a bore. Don't do monologues & don't interrupt others. #PRTips

— Cyndy Hoenig (@CyndyHoenig) May 18, 2016

Never stop being curious. Curiosity may have killed the cat, but it made the PR pro. #PRTip

— Jo Scard (@scardjo) May 19, 2016

#prtip Write press releases from point of view of your target audience. Ask Qs about topic til you find an interesting angle.

— Ann Wright (@roughhouse01) May 18, 2016

You have to be where your audience lives. ~@iRadioCoach #PRTip

— Debbie Laskey MBA (@DebbieLaskeyMBA) May 18, 2016

#PRtip #worcestershirehour Had some good PR coverage? Don't forget to shout about it on your social media channels! pic.twitter.com/DNM3GCUUXK

— Nolan PR (@NolanPR) May 18, 2016

As all good PRs know, especially if you've been on the other side of the fence as a journalist… #PRtip pic.twitter.com/bHDK9daXe0

— RuthStivey (@RuthStivey) May 18, 2016

Keep media pitches SHORT. #PRTip (4-6 sentences are best.) pic.twitter.com/0R1cFLFej0

— 3 Peas Marketing (@3peasmarketing) May 17, 2016

Action plans require real action. The plan is just the first step in the process, don’t stop there. #PRTip

— Leonard & Finco (@thePRexperts) May 17, 2016

#PRTIP: Journalists like extremes – the best, the worst, the largest etc. pic.twitter.com/5esPddCJc3

— Aneela Rose PR (@AneelaRosePR) May 16, 2016

Don’t be afraid to pick up the phone and call if email doesn’t seem to be working. You’ll get what you need and more using the phone. #PRTip

— Leonard & Finco (@thePRexperts) May 11, 2016

#PRTip: Read the pubs and watch the shows you want to be in and on. pic.twitter.com/n4mUIgsm5K

— Amanda Vega (@AmandaVega) May 10, 2016

Don’t scoff at what seems like a reporter’s unreasonable deadline. If you don’t talk, she’ll find someone else. #PRTip

— Fifty Acres (@fiftyacres) May 10, 2016

#PRTip: Make sure you have a media schedule in place at the beginning of your campaign. pic.twitter.com/MY3vBQy8kN

— Aneela Rose PR (@AneelaRosePR) May 9, 2016

What’s done cannot be undone. Triple check your spelling and punctuation before you publish anything! #PRTip

— Jo Scard (@scardjo) May 9, 2016

You never know who you’ll meet & what role that person might later play in your life or career. #PRTips

— Pure PR Arizona (@PPRArizona) May 11, 2016

#PRTip: When are you pitching? Make sure you give the reporter plenty of lead time to meet their deadline.

— See.Spark.Go (@seesparkgo) May 6, 2016

Be the most honest person in town & business will beat a path to your door. #prtips

— Pure PR (@PurePROKC) May 11, 2016

Honor your process. You are the best salesperson you have. Know your work & don’t undersell yourself. #PRTips

— Cyndy Hoenig (@CyndyHoenig) May 11, 2016

Cultivate relationships with editors lower on the masthead, says @jules_afar #prtips

— I DO PR (@IDoWeddingPR) May 11, 2016

1. Issue a press release

Take some time to identify new or exciting developments within your business or organization. Whether its a new product/service, or an accomplishment, announce yourself to media and let them know about what you’re offering/celebrating!

2. Collab with other local businesses

Believe it or not, working with like-minded businesses that align well with your mission/service/product can produce very fruitful results. Think Doritos and Taco Bell (a large scale example, but still)– a tasty collab that resulted in a fabulous pairing, bringing both brands to higher heights. Once you find your mate, hold an event together, or find a way to promote each other’s offerings. It’s always more fun to rise to the top with a friend by your side.

3. Actually USE Social Media

Yes, we all know social media is important, but what is more important is how you use it. Need to find more customers, or expose your product to more people? Get crafty and instigate conversation — and don’t forget the power of a good DM once and awhile.

4. Hold a Lunch and Learn

That’s right! Invite local businesses and media to come in to your space (this would be a great time to use Twitter *wink wink*). Provide them with a hearty lunch (cocktails optional) and explain to them exactly what it is you or your products do. Nothing replaces good ol’ fashion networking.

5. Enlist a PR Pro

We could go on for hours with other savvy ways to enhance your PR efforts. There are hundreds of amazing tactics PR professionals employ to get you the attention you deserve. If you’re looking for some assistance with your PR goals, shoot us an email and we’ll help you make them happen!

Happy 2016, we’re wishing you massive success in the New Year!

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

Let’s count the four similarities together, shall we?

(Source)

1. Investigating Their Profile

When seeking out the perfect mate online, most tend to be pretty analytical of the copy and photos that appear in their prospective mate’s profile. In PR, we’re constantly seeking out media contacts (dare we say potential “media mates”?) who would find value in learning about our clients. PR pros perform extensive research to obtain background information on their “media mate”, understanding what types of beats they cover, past work, what they talk about on social media and any other relevant interests that might be publicly available. This information is vital in moving on to the next step — which brings us to…

(Source)

2. Sending The First Message

The first message is crucial in online dating — you don’t want to be one of those boring “hey” people, and “your cute” doesn’t really impress anyone (mainly because the misuse of “you’re” is a turn off, but also because ugh). Effort has to be put in to your first communication with a prospective “mate” — for example,  incorporating their interests as talking points in your first message. The same goes for reaching out to your “media mate”. The first message (read: pitch) should take into consideration all the profile investigation you’ve done, making sure that the person you’re writing to will not only appreciate you sharing client information, but also will know that you’ve done your research and genuinely have an interest in their work.

(Source)

3. Going On The First Date

Between the outfit, planning what you’re going to say and general nervousness, a first date can be a lot to handle. Not only that, but if this initial meeting doesn’t go well, your future with your potential “mate” could be lost forever (sorry, it’s true). On the PR side of things, after your pitch (first message) has secured interest from media, there’s a good chance you’ll be going on that first date — whether it be a phone conversation, in-studio or perhaps for a desk side appointment. This time is crucial in building a strong relationship. Making sure you have talking points,  relevant visuals for your contact’s use, and (yes) a put together appearance are important factors when heading on your first media date.

(Source)

4. The Follow Up

After a date goes well, it’s natural to want to send that follow up text, or (gasp!) call your potential mate. Perhaps you want to schedule your next date, or just want to say what a lovely time you had. The same procedure applies after you secure a placement for one of your clients in media. Sending a note of thanks and letting your contact know what you thought of the piece is an important part of continuing your relationship. Please and thank you can go a long way, but we’re sure your Mom and Dad taught you that years ago.

Can you think of any other ways online dating parallels working in PR? Share them in the comments below!

This week’s story comes from a recent fundraising management school graduate working in PR.

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

From the outside, PR work can seem like a pretty attractive alternative compared to some other occupations. After all, there’s parties, free food [and drink], celebrities, and hobnobbing with media, right?  Well… kind of, but not really. Today we’re de-bunking some of the myths that seem to follow PR and PR pros as they try to explain to non-industry people exactly what their job entails.

Myth #1: PR=Party

Sure, PR pros tend to be out a lot. Whether running a client event, taking a media member to dinner, or attending a launch — the profession does demand a lot of social activity. Here’s the deal: although these occasions are positioned as fun nights out for most (and don’t get us wrong, they can be) — these are actually seen as networking opportunities and a chance to strengthen and build our growing base of connections. While we may be out, we’re certainly not out in the same capacity as a university freshman.

Myth #2: It’s All Glamorous

A common misconception is that the work we do is very glamorous. Sure, we get to work with some kick-ass celebrities, head into VIP sections, take clients to media engagements and the likes, but it’s important to note again, this is our work. It’s our job to make it ‘look’ glamorous. We’re the ones hustling behind the scenes to make sure a photographer gets the shot, clients stay on message, media and talent are attended to and that everything stays on track. And that’s just events. Additionally we’re known to churn through multiple press releases in a day, monitor media for both trends and clients, keep on top of an overflowing inbox.. we could go on, but you likely get the point by now.

Myth #3: PR Pros Manipulate The Media

This is likely the biggest myth of them all. Sure, our job is to help our clients get placed in media (amongst many other duties), but this is not to be seen as manipulation of media. The media can not be controlled — just ask Rob Ford. Rather, PR should be seen as an effective way to communicate your stories to media.

Myth #4: PR Can Make Anything Go ‘Viral’

If we had a nickel. Sure, PR pros can help you identify share-worthy stories that should be placed into the public eye, but there is no ‘secret formula’ to going viral. There are a number of determining factors in online content going viral including timing, relevancy, quality, story and pure luck. Like we said, we can help — but there are no guarantees in the world of ‘viral’ content.

Myth #5: Contacts Are Everything

Of course, knowing a variety of influential people is important to PR, but it’s not everything. What is everything, you ask? Having a good story. A story that is timely, relevant and will be of interest to the public. The reality is, if your story isn’t newsworthy and can’t be shaped to become so, you’ll have a hard time getting it placed in media. Plain and simple.

Do you have any PR myths that you’d like to share? Leave them in the comments below!

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

If you send me a press release as a .pdf instead of a .doc, know that you are not one of my favorite people. #prtips

— R.L. Nave (@rlnave) April 29, 2014

Learn to write well. Short paras, short sentences & clear language. #PRTips

— Aneela Rose PR (@AneelaRosePR) April 29, 2014

Remember, successful #PR is not about what a journalist could do for you, but what you could do for them #PRtips

— Slack Communications (@SlackComms) April 29, 2014

Don’t forget to LOVE UP the wonderful people who are ALREADY in your business world. #PRtips

— Melissa Cassera (@casseracomm) April 27, 2014

Always pick up the check. People won’t remember what they had for lunch, but they’ll always remember who picked up the check. #PRTips

— Cyndy Hoenig (@CyndyHoenig) April 26, 2014

The optimum length for a sentence appears to be about 14 words. Write concise sentences with these tips! http://t.co/L6x5UNUewy #PRtips

— Brock Communications (@TeamBrockComm) April 25, 2014

Become comfortable in uncomfortable situations. #PRtips

— nicole (@Nicole_Kmiotek) April 25, 2014

If possible, compare your #PR progress against your competitors. Is there anything you could try and replicate/avoid? #prtips

— Slack Communications (@SlackComms) April 25, 2014

Coordination of effort takes much more energy to achieve than duplication of effort. But duplication takes much more energy to undo. #PRtips

— SwarnerGroup (@SwarnerGroup) April 24, 2014

#PRTip for Press Releases: Get to the point and fast! Don’t make it hard for the reader by hiding your message within the body copy.

— Whitefoot PR (@WhitefootPR) April 30, 2014

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

Don’t exaggerate. Get your facts straight. If one of the claims you make is not true, the pitch quickly loses credibility. #PRtips #PRpitch

— Polongo PR (@PolongoPR) April 22, 2014

Review plans regularly, says @dawn_lou79. What’s going well & not so well? There’s no shame in changing tack to ensure great results #PRTips

— Tribe PR (@TribePR) April 22, 2014

Stay passionate and hardworking but don’t get too busy for the important things and people in your life. #prtip #life #workhard

— Rachel Laitala (@rachmariepr) April 18, 2014

BE PROACTIVE, NOT REACTIVE! Prepare for a crisis before it happens. Create a list of potential problems & develop a plan of action. #PRtips

— Sabrina – Blu Lotus (@BluLotusPR) April 14, 2014

The subject line of your email pitch should be less than eight words. Simplicity wins. #PRTips

— Aneela Rose PR (@AneelaRosePR) April 14, 2014

prtips The last thing ppl want to hear when they meet you is your life story or why your biz is the best. Relax. Ask about them. prtips

— LAKSH JINDAL JINDAL (@danuxrodh_regmi) April 22, 2014

Bloggers are going to be more likely to respond to your email if you take 30s to find & use their name #PRtip

— Sarah Worsham (@sazbean) April 21, 2014

#PRTip – The difference between persistence and chasing is timing.

— McCollins Media (@McCollinsMedia) April 21, 2014

Don’t always rely on email – sometimes you just need to get on the phone, it’s more immediate and can help you develop relationships #prtips

— Cerub PR (@CerubPR) April 22, 2014

There are no days off when it comes to public relations. Consistency is essential & key in the PR world. #prtip

— Samantha Jordan サマンサ (@_SJordan) April 21, 2014

Carla is an award-winning comedian, writer and actress. Dubbed “The Queen of Comedy” by Flare Magazine, Carla Collins is sure to keep you roaring in your seat. This is a show you won’t want to miss!

Carla’s performance starts at 7 p.m. at 488 Parliament St, Toronto.

Tickets are $20 in advance at The Pubaret™ or at Brown paper tickets.  Alternatively, you may purchase tickets at the door for $25.

The Flying Beaver Pubaret offers dinner before, during, and after the show with priority seating.

An evening of laughs, eats and good times!

For dinner rezzos e-mail heather@pubaret.com or call 647.347.6567

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

Because you’ve already stumbled upon this post, we’re sure you know the value of integrating PR into your company’s strategy. So, we’ve put together a list of 6 things to consider when selecting a new PR agency or firm to assist your business.

CONSIDER YOUR OBJECTIVES

What are you looking to achieve with your PR efforts? What demographic are you looking to target? Are you looking for local, national or international coverage? Are you interested in short lead (blogs, websites, newspapers, television) or long lead (magazines, features) coverage? Are you looking for assistance in digital efforts (social media, blogging, microsites)? Will you want (or do you have) a spokesperson for your product/service? Do you want to plan any activations or events?

Good PR firms will be able to help guide you through these questions, but it’s important to consider these before reaching out. Having a good sense of your objectives will assist the PR firm in deciphering how they could help you achieve your goals. Remember: good PR firms will get you coverage, great PR firms will get you targeted coverage for the audiences that matter most to you. Be very wary of agencies that promise coverage – it’s often too good to be true, or not catered specifically to your needs.

CONSIDER YOUR BUDGET

Once you’ve laid out your PR goals, it’s helpful to plan out your budget based on those objectives. Although you won’t know exact pricing from firm to firm, it’s good to have an idea of what you’ll be comfortable spending. Typically PR firms will bill in one of two ways: a monthly retainer for a fixed duration of time (ex. three or six months) or pricing by project (for longer term). Be mindful that most PR does take time to strategize, write a release and pitch to reporters/producers – so don’t expect immediate coverage to roll in right after signing with the agency of your choice. Also be sure to decide whether you want to work with a large or smaller agency. Larger agencies will often have more people working on your account (and the price tag will reflect that), but also focus on several clients at one time. Smaller firms tend to have less overhead, with one or two key people focused on your account – sometimes making their services a little more budget friendly.

DO YOUR RESEARCH

You can do a Google search to find agencies in your area, but make sure that’s not your only tactic to find potential agencies. Remember that just because an agency comes up in the first few pages of searches doesn’t mean they’re the best, it sometimes just means that they are spending money on search engine optimization (SEO) and advertising. Ask around your circles to see who other people have worked with, and get recommendations. A PR firm above all else should have good word-of-mouth, right? Once you’ve got a list of potentials narrowed down, spend some time on their websites. Look through their client lists, see what their activity looks like on social media and check out if they’re taking the time to maintain a company voice through a blog/etc. Make sure to keep your eye out for competitors in client lists: a good PR agency will not sign competitors of their current clients. Doing this alone should narrow down your selection to just a few agencies.

MAKE CONTACT

Make an informal call, or shoot a quick email to your potential agencies. See how they respond (was it timely?) and get an idea of how they represent themselves through communication. Hiring a PR firm is comparable to hiring a new employee, you want to make sure that they’re the right fit for you and your company. Ask to see some previous work or case studies from the agency, so that you can get a better idea of their abilities. Some firms shy away from putting coverage on their websites due to copyright and infringement issues with publications and media, but can share everything when used for internal purposes.

ASK FOR A PITCH

Some companies like to put together a request for proposal (RFP) outlining the project details and requirements and issue it to the agencies they’re interested in. This practice isn’t mandatory, but can certainly help in keeping communications organized between you and your potential agencies/firms. Once the agency knows what you want to accomplish, they’ll put together a plan of action and present it to you. When you do meet with the agency, make sure you ask them exactly who will be working on your account – a good pitch from a seasoned professional is one thing, but you don’t want to be the victim of a bait and switch. Take a good look at the proposals issued and evaluate if they’re the product of hard work, or a simple cut and paste job. This is a good indicator of the work that’s to come from the agency.

MAKE YOUR SELECTION

By now you’re exhausted, but the hard part is over! You’ve picked the agency that you think will work best for you; congratulations! Now you can enjoy a fruitful (and fun) relationship with a firm that will take the time to understand your business and help catapult you to even greater success!

Thank you for taking the time to read this post, and do let us know how you make out on your hunt! As always, we’re available to chat if you have any questions about selecting an agency, or if you’d like to inquire about working together. Shoot us an email by clicking here, or call us at 416.963.9857

We’re sure you’ve had a chance to watch Ashton (aka Chris) Kutcher’s speech at the Teen Choice Awards earlier this week. Beyond it being a fantastic speech, it really demonstrated the power of positive and genuine PR. Ashton hit the event stage with purpose, and spoke of topics that truly resonated with his audience. His candid delivery, combined with a slight plug for his new film, Jobs, made promotion that much more palatable: because it had purpose and positivity. A PR win for both Ashton and his new film (which we WILL be seeing this weekend, perhaps thanks to this thoughtful appearance).

Today for Film Friday, Embrace Disruption PR founder Cory Stewart discusses the benefit of twitter chats and twitter parties. Find out why they are an excellent way to build your business/brand, and establish yourself as a thought leader!

For more information on twitter chats/parties, click here.

JOB DESCRIPTION:  

Embrace Disruption PR is seeking a disruptive and passionate intern to assist with a variety of clients in the lifestyle, non-profit, technology and talent sectors.

POSITION TYPE:  

Unpaid Internship (April 2014 – July 2014)

RESPONSIBILITIES:

• Contribute to and maintain company blog.
• Maintain and engage on company’s social networks.
• Assist with writing press releases, media advisories and pitches.
• Copywriting and proof reading materials.
• Screening phone calls and all other communications.
• Assist with mail outs, printing and assorted other client requirements.
• Creating and updating media contact lists.
• Daily monitoring, reporting and analysis for internal and external purposes.
• Assist with collecting and scanning client media pieces.
• Identifying unique marketing and communications opportunities for clients and firm.
• Schedule and maintain client publicity calendars where needed.
• Ongoing research activities for clients and firm.
• Coordination of speaking engagements, photo shoots, and appearances.
• Assisting firm with various duties as needed.

DESIRED SKILLS:

• Strong writing skills are an absolute MUST.
• Knowledge of social platforms like Hootsuite and Tweet Deck.
• Passion for reading and consuming content daily.
• Comfortable communicating in public, over phone, and through email.
• Able to talk to complete strangers comfortably (even though your parents told you not to).
• Able to work proactively, and speak up when you have new or creative ideas.
• Comfortable working within WordPress, or a very fast learner.
• Basic knowledge of Adobe Photoshop.
• It goes without saying, but we’ll say it anyway: you must be efficient in the full Microsoft Office suite of programs.
• Knowledge of Final Cut and Keynote a bonus!
• Previous experience using monitoring and reporting tools like MRP and Cision is an asset, but not required.
• Non-conventional thinker, with a passion for trying new things.
• Dog friendly (don’t worry, he’s tiny and hypoallergenic)

WHAT’S IN IT FOR YOU?

• We’re in a central location (Yonge & Bloor – right off the subway)
• You’ll develop stronger research and writing skills.
• You’ll be challenged to think creatively.
• We’ll coach you through social media – and help you develop an enviable skill set.
• You’ll assist with pretty amazing events and work with a fantastic list of clients and talent.
• You’ll gain a better understanding of the many facets of public relations.
• You’ll walk out knowing how to piece together a variety of materials for use within the industry!

ADDITIONAL INFO:

• Candidate should be available 3-4 days per week, totaling 20-25 hours a week.

HOW TO APPLY:

Send a sample of your writing and a resume to info@embracedisruption.com. We’re not fans of traditional cover letter format, so write us like a normal human being and tell us why you’re the right fit for Embrace Disruption PR. Please no phone calls – rest assured, we will read your online application.

When it comes to brand awareness and fundraising, charities and non-profits are faced with a daunting task these days. We’re seeing a shift in the demographic of donors, making it extremely important to target new audiences in order to expose them to organizations they may not be aware of.

In today’s congested world of advertising, it’s hard to make noise among a sea of ads and direct mail campaigns: geared to draw interest and new supporters. Younger generations aren’t taking the time to read through the extensive materials an organization puts together, and they’re certainly not consuming content in traditional ways. It’s important to embrace the disruption happening within this market, and one way to do so is with effective public relations.

PR is often considered an add-on to non-profit campaigns, as many organizations have not had a chance to see its true effectiveness. Having worked recently with organizations like The Starlight Children’s Foundation and Pants Off For Prostate Cancer (click to see image galleries of events EDPR assisted with), we at Embrace Disruption PR have a firm grasp on how to execute a strong non-profit PR campaign.

Here are a few of the PR tactics we use to build awareness for non-profits in order attract a new wave of donors and supporters:

Publicity

Perhaps the most traditional of tactics, publicity can help get your organization in top tier news outlets. Whether it’s to publicize an upcoming event, or shed light on a touching story – PR firms and agencies can assist in getting you on your market’s top television shows, newspapers and magazines. It’s important to note: publicity doesn’t end with securing stories in traditional outlets, it should be inclusive of blogs and other content sources. In today’s landscape, fewer and fewer people are consuming content in it’s physical format – they’re looking online. Think about your research habits – you’re more likely to examine topics that matter to you through online tactics like search engines, blogs/websites and social media, right? That brings us to our next approach.

Social Media

Building meaningful relationships with like-minded influencers and supporters online can prove to be invaluable. It’s probable that many of your supporters are already actively online, talking about your brand or cause. You should be part of the conversation too – always go where your audience is. PR firms can use their established relationships with influential people online, and also build new relevant relationships to help promote and publicize your organization in one of the world’s most digestible content formats. Remembering that the exposure rate for social networking can be endless, having a strong social strategy and presence can be detrimental to building your organization’s awareness.

Blog

If your organization (or PR firm) isn’t blogging regularly, they should be. What better way to control your messaging and communicate to audiences beyond your traditional reach. Showing up in search engines more prominently with quality content can make the difference between a new donation, ticket purchase or even volunteer (elements non-profits can’t ever have enough of).

Sponsorship & Partners

Oftentimes, PR agencies and firms represent or know a variety of businesses that are actively looking for ways to align themselves with charities or non-profits that are meaningful to their organization. Finding opportunities to create special benefits, in-kind donations, sponsorships, conferences, races, galas, and contesting are definitely within the realm of a PR firm’s abilities.

Ambassador Campaigns

Another fantastic addition to your public relations efforts includes securing notable individuals and celebrities to act as spokespeople for your non-profit organization. Most PR firms have strong relationships with talent and talent management, which allows them to identify perfect matches for your publicity engagements or public service announcements. PR pros will often find opportunities to place these spokespeople within media (both traditional and non), as well as in speaking engagements and at events.

With millions of impressions garnered through traditional and non-traditional PR tactics, we’ve managed to build out incredible campaigns for our non-profit clients. If you’d like to chat more about what we can do for your organization, please don’t hesitate to send us an email or call us at (416) 963.9857 – we are based out of Toronto and our reach is nationwide.

(Image Courtesy of Blissdom)

As PR pros, we’re always looking for chances to learn new techniques and embrace the changes digital innovation is bringing to our industry. There are many opportunities to attend networking events and listen to industry leaders speak on a variety of communication topics. Here at EDPR, we value the educational aspect of many of the wonderful conferences that occur every year in Toronto, so much so that we thought we would take a minute and share our top picks with you!

Marketing Magazine’s Data Driven Marketing Conference (August 20, 2013)

Providing information for businesses to stay competitive in today’s market. This one-day conference will have you hearing from industry leaders and examining a variety of case studies.

Register here.

Incentive Works 2013 (August 20 + 21)

Does event planning fall under your job duties? For those PR pros who also plan events, there will be workshops available to those who want to learn the newest trends in event planning, improve skills and learn from industry experts.

Register here.

BlissDom Canada 2013 (October 3-5, Mississauga, ON)

Bringing together bloggers, social media specialists, relevant brands and agencies to engage in a conversation on new ways to connect, create and up their game using social media. You’ll be able to catch the EDPR team here for the entirety of the conference – be sure to follow us on Twitter to stay in touch!

Register here.

Public Sector For Social Media 2013 (November 5-6, Ottawa, ON)

Okay, so maybe this doesn’t fall under Toronto, but Ottawa is not too far away! This conference focuses on the rapid growth social media has had over communication in today’s work space. Here, you can use expert advice on how to start, grow and maintain your social media strategy.

Register  here.

Mesh Marketing Conference (November 7, 2013)

meshmarketing is the place to interact with digital marketing thought leaders, connect with peers and prospects, and get a better understanding of the impact new developments are having on your strategy, business and job. Get ready to explore topics such as content marketing, Website optimization, social marketing and digital tools.

Register here.

• 68.5% of PR pros are female.
• 31.8% have 20+ years experience under their belt.
• 54.4% say they are in PR because they love the work.
• Top three news sources include print, twitter and blogs.
• 67.2% prefer coffee over other energy boosters.
• 54% bring a bagged lunch to work
• 56% prefer chocolate
• 46% use iPhones with 42% (still) using Blackberry.

Check out all these and more by clicking on the image below!

(Image via)

One of the most important elements of my job is keeping current. I’m constantly surfing the web for content, PVR’ing daytime talk shows, and consuming multiple newspapers and magazines. Each and every day revolves around finding top news stories, digesting other PR pro tips, and reading up on current trends. To an outsider, the amount of information we (as PR peeps) have to constantly consume may be a bit overwhelming – but guess what? We love it.

In an effort to assist those who may be new to the industry, or perhaps want to learn more about PR, I thought I’d put together a few of the industry sites I visit on a daily basis – to keep my mind fresh and up to date:

PRDaily | PRWeek | All Top PR News | Mashable | Inc | Entrepreneur |Techcrunch | Techvibes

When it comes to news/content consumption that’s not industry related, I rely on a few different tactics. Here’s a few extra tips:

1. Learn To Love Your Remote

As I mentioned before, I make sure to PVR many of the local/national chat, daytime and morning shows so that I can watch them in my down time. It’s important as a PR person to know individual show formats, and what they look for in segments – if only to make your job easier when pitching your clients.

2. A Weekly Magazine Run

Each Tuesday, I try to make it out to my local bookstore to stock up on magazines. The selection varies based on what beats my current clients fall under, but I’m constantly on the lookout for opportunities and great fits for potential pieces.

3. A Daily (If Not Hourly) Scan Of The News

Knowing what’s up on a local, national, and international scale is essential.  Having context for potential story pitches, and being able to tie your pitch into current events is something media will love you for.

4. Twitter 

Twitter is a godsend. Of course, you can’t possibly keep up with absolutely everything going on in the world, and do your job – but Twitter certainly helps. Reading realtime news/articles from likeminded people, or those you admire can play a big role in keeping your fingers on the pulse.

For more tips, articles, and advice, be sure to follow us @EmbraceDisrupt.

Until next time,

Cory