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Adults vs. Teens: How We Use Social Media

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It goes without saying that social media is here to stay, but… we said it anyway.

Some of the most compelling social media metrics lie in the patterns of user engagement, specifically the differentiating factors between adult and adolescent usage. In PR, we consistently refine our messaging in order to ensure that we hit the right targets as we share newsworthy information. Remember, there’s no sense in sharing information with a demographic that has no interest in receiving it.

With that in mind, check out the below infographic from Next Advisor outlining some of the ways adults differ from teens in the social world. Some interesting takeaways to consider the next time you tweet or post on behalf of yourself or your brand.

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