Ben & Jerry’s Introduces New Dairy-Free Flavours Through Exclusive Pint Delivery Service in Toronto

Beloved ice cream brand brings new almond-based options curb side, just in time for Valentine’s Day.

TORONTO, ON (February 8, 2017) – Beginning this Valentine’s Day, Toronto residents will be able to order pints of Ben & Jerry’s ice cream on-demand. The new delivery service, which will be made available into summer 2017, includes three popular flavour options: Cherry Garcia®, Half Baked®, Chocolate Chip Cookie Dough and introduces two hotly anticipated non-dairy flavours: P.B. & Cookies Non-Dairy Frozen Dessert and Coffee Caramel Fudge Non-Dairy Frozen Dessert. 

“With over seven million Canadians being affected by lactose intolerance, Ben & Jerry’s wants to make sure everyone can enjoy our euphoric flavours,” says Rebecca Orellana, Unilever Canada. “Our on-demand ordering service will give our fans a chance to try our new almond-based flavours before they start to hit Canadian store shelves on February 27, 2017.”

Valentine’s Day is one of the most important days of the year for Ben & Jerry’s. With on-demand delivery, Ben & Jerry’s wants to make it easier for both singles and couples to ‘Netflix and chill’ with a tasty pint by their side. To order one of the five pints available, customers can simply visit http://benandJerry.urbery.com, where they will enter in location details (delivery subject to availability in select areas), select a scheduled or same-day delivery time, and then complete purchase with payment. Pints will be available for $8.99 for traditional flavours and $9.99 for non-dairy, plus a $4.99 delivery fee. Delivery is free of charge if three or more pints are purchased.

Ben & Jerry’s on-demand delivery will be made available February 14, 2017 from 12:00 p.m. to 10:00 p.m., and following Valentine’s Day: Monday to Sunday from 5:00 p.m. to 10:00 p.m. As a special promotion on Valentine’s Day only, customers can buy one pint and get one free with the use of promo code SHARETHELOVE (case sensitive).

For more information, product samples, photos or interview requests, please contact:

Cory Stewart | Embrace Disruption PR

o: 416.963.9857, c: 647.638.1586 e: cory@embracedisruption.com

About Ben & Jerry’s:

As an aspiring social justice company, Ben & Jerry’s believes in a greater calling than simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry’s incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2015 the company completed its transition to sourcing Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry’s products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry’s became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry’s Foundation’s employee-led grant programs totaled $2.5MM in 2015 to support economic and social justice, environmental restoration, and peace through understanding. For the inside scoop on Ben & Jerry’s visit www.benandjerrys.ca.

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