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It’s no secret that creating a successful PR campaign hinges on audiences developing an emotional rapport with your product or idea, making them feel invested in your cause. Hotel research engine Trivago, has done just that with their new commercial featuring Tim Williams, better known as the Trivago Guy. The unkempt middle-aged man, complete with 2-day […]
If you’re single in today’s world, it’s almost inevitable that you’ll try your luck with online dating at some point or another. With some of our staff having experience in the POF/Match.com/Tinder world, we found ourselves revelling in the fact that online dating is not so different than building a relationship with a media contact. […]
Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week! Enhance your brand image, applies to personal brand, too! http://t.co/8uwxGCdXMR #prtips — Dustin Jones (@hookmagic) July 28, 2014 […]
One of the most exciting parts of working in PR is the opportunity to constantly meet new people. When striking up conversation, there’s often one topic that seems to perk everyone’s interest: “how’d you end up where you are today?” Everyone has a different approach for obtaining their “dream job”, so we thought it would […]
Going paperless is a business and lifestyle trend that peaked a few years back, however not everyone is on board with this environmental movement. Though it’s reported that in the U.S. alone, over 100 billion business emails are sent daily, we still rely heavily on paper documents. With 70% of business’s failing within 3 weeks […]
