I talked about this case study briefly when speaking about foursquare for a session I lead during Torstar Digital’s University program.
For those of you who don’t know about Foursquare, it’s a location based mobile application and website that allows people to check in at various venues. A pet food company decided to utilize foursquare in an ingenious way, and made a little video to explain their campaign.
At the moment, there’s plenty of great rewards to be had all over Canada on foursquare – and they’re not just for your pets. Definitely download this application if you haven’t already, and start rewarding yourself on your everyday travels!
Do you use foursquare? Have you ever received something for using it? Let me know in the comments below.