Seeing this recently on PRdaily, it only seemed natural to share it will all you disrupters. Often times there is a lot of mischievous behaviour in the online marketing world, and these 10 tips will help keep your hands clean. Granted, we’re all guilty of an improper tactic or 2 – but print these out, look at them daily, and hopefully you’ll keep on track!
THE 10 COMMANDMENTS OF ONLINE MARKETING ETIQUETTE
Perhaps there isn’t a one-size-fits-all equation, and maybe you’re simply focused on numbers instead of conversions, but I’d like to think there is some online etiquette we all should consider.
Therefore, I created the 10 commandments of online etiquette:
1. Thou shalt not add anyone to a newsletter list without his or her consent.
2. Thou shalt not send a LinkedIn invite that says, “I’d like to add you to my professional network.”
3. Thou shalt not post news releases as blog posts.
4. Thou shalt not talk about yourself in communications.
5. Thou shalt not use Twitter, Facebook, Google+, and LinkedIn accounts as news feeds for an organization.
6. Thou shalt not create newsletters that talk about how great you, your leadership, products, or services are without putting them in the context of the buyer.
7. Thou shalt not build lists, fans, followers, connections or circles just for the sake of numbers.
8. Thou shalt not abuse your online power.
9. Thou shalt not email bloggers, journalists, influencers, or target audiences without doing research, building relationships, and giving them something of value.
10. Thou shalt not engage in black hat email marketing.