A while back, Jimmy Kimmel got a load of celebrities together to read out some of the meanest 140 character tweets they’ve received. Television is constantly trying to connect and engage audiences with the use of social media. It’s been reported that a large amount of viewers today are simultaneously watching TV while connecting on social streams. This tactic brought Kimmel’s show a great deal of publicity and worked towards facilitating a transmedia connection with with his audience.
Check out the video below: